The 2006-2011 World Outlook for Alcoholic Spirits
by Professor Philip M. Parker, Ph.D. Eli Lilly Chaired Professor of Business, Innovation and Society INSEAD (Singapore and Fontainebleau, France)
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About the Author Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at INSEAD where he has taught courses on global competitive strategy since 1988. He has also taught courses at MIT, Stanford University, Harvard University, UCLA, UCSD, and the Hong Kong University of Science and Technology. Professor Parker is the author of six books on the economic convergence of nations. These books introduce the notion of “physioeconomics” which foresees a lack of global convergence in economic behaviors due to physiological and physiographic forces. His latest book is "Physioeconomics: The Basis for Long-Run Economic Growth" (MIT Press 2000). He has also published numerous articles in academic journals, including, the Rand Journal of Economics, Marketing Science, the Journal of International Business Studies, Technological Forecasting and Social Change, the International Journal of Forecasting, the European Management Journal, the European Journal of Operational Research, the Journal of Marketing, the International Journal of Research in Marketing, and the Journal of Marketing Research. He is also on the editorial boards of several academic journals. Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University of Pennsylvania and has Masters degrees in Finance and Banking (University of Aix-Marseille) and Managerial Economics (Wharton). His undergraduate degrees are in mathematics, biology and economics (minor in aeronautical engineering). He has consulted and/or taught courses in Africa, the Middle East, Asia, Latin America, North America and Europe.
About this Series This series was created for international firms who rely on foreign markets for a substantial portion of their business or who might be threatened by international competition. The estimates given in this report were created using a methodology developed by and implemented under the direct supervision of Professor Philip M. Parker, the Eli Lilly Chaired Professor of Innovation, Business and Society, at INSEAD. The methodology relies on historical figures across countries. Reported figures should be seen as estimates of past and future levels of latent demand.
Acknowledgements Some of the methodologies and research approaches used in this report have benefited from the R&D Committee at INSEAD, whose research support is gratefully acknowledged.
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About ICON Group International, Inc. ICON Group International, Inc.’s primary mission is to assist managers with their international information needs. U.S.-owned and operated, ICON Group has field offices in Paris, Hong Kong, and Lomé, Togo (West Africa). Created in 1994, ICON Group has published hundreds of multi-client databases and global/regional market data, industry, and country publications. Global/Regional Management Studies: Summarizing over 190 countries, management studies are generally organized into regional volumes and cover key management functions. The human resource series covers minimum wages, child labor, unionization, and collective bargaining. The international law series covers media control and censorship, search and seizure, and trial justice and punishment. The diversity management series covers a variety of environmental context drivers that effect global operations. These include women’s rights, children’s rights, discrimination/racism, and religious forces and risks. Global strategic planning studies cover economic risk assessments, political risk assessments, foreign direct investment strategy, intellectual property strategy, and export strategies. Financial management studies cover taxes and tariffs. Global marketing studies focus on target segments (e.g. seniors, children, women) and strategic marketing planning. Country Studies: Often managers need an in-depth, yet broad and up-to-date understanding of a country’s strategic market potential and situation before the first field trip or investment proposal. There are over 190 country studies available. Each study consists of analysis, statistics, forecasts, and information of relevance to managers. The studies are continually updated to insure that the reports have the most relevant information available. In addition to raw information, the reports provide relevant analyses which put a more general perspective on a country (seen in the context of relative performance vis-à-vis benchmarks). Industry Studies: Companies are racing to become more international, if not global in their strategies. For over 2000 product/industry categories, these reports give the reader a concise summary of latent market forecasts, pro-forma financials, import competition profiles, contacts, key references, and trends across 200 countries of the world. Some reports focus on a particular product and region (up to four regions per product), while others focus on a product within a particular country. ICON Group Customer Service 7404 Trade Street San Diego, CA 92121 USA Tel: 1-858-635-9410 Fax: 1-858-635-9414 E-mail:
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Contents
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Table of Contents 1
INTRODUCTION 1.1 Overview 1.2 What is Latent Demand and the P.I.E.? 1.3 The Methodology 1.3.1 Step 1. Product Definition and Data Collection 1.3.2 Step 2. Filtering and Smoothing 1.3.3 Step 3. Filling in Missing Values 1.3.4 Step 4. Varying Parameter, Non-linear Estimation 1.3.5 Step 5. Fixed-Parameter Linear Estimation 1.3.6 Step 6. Aggregation and Benchmarking 1.3.7 Step 7. Latent Demand Density: Allocating Across Cities
10 10 10 11 12 13 13 13 14 14 14
2
SUMMARY OF FINDINGS 2.1 The Worldwide Market Potential
16 16
3
AFRICA 3.1 Executive Summary 3.2 Algeria 3.3 Angola 3.4 Benin 3.5 Botswana 3.6 Burkina Faso 3.7 Burundi 3.8 Cameroon 3.9 Cape Verde 3.10 Central African Republic 3.11 Chad 3.12 Comoros 3.13 Congo (formerly Zaire) 3.14 Cote d'Ivoire 3.15 Djibouti 3.16 Egypt 3.17 Equatorial Guinea 3.18 Ethiopia 3.19 Gabon 3.20 Ghana 3.21 Guinea 3.22 Guinea-Bissau 3.23 Kenya 3.24 Lesotho 3.25 Liberia 3.26 Libya 3.27 Madagascar 3.28 Malawi 3.29 Mali 3.30 Mauritania 3.31 Mauritius 3.32 Morocco 3.33 Mozambique 3.34 Namibia 3.35 Niger 3.36 Nigeria
18 18 19 20 21 21 22 23 23 24 25 25 26 27 28 28 29 30 30 31 32 32 33 34 35 35 36 37 37 38 39 39 40 41 41 42 43
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Contents 3.37 3.38 3.39 3.40 3.41 3.42 3.43 3.44 3.45 3.46 3.47 3.48 3.49 3.50 3.51 3.52 3.53 3.54
vi Republic of Congo Reunion Rwanda Sao Tome E Principe Senegal Sierra Leone Somalia South Africa Sudan Swaziland Tanzania The Gambia Togo Tunisia Uganda Western Sahara Zambia Zimbabwe
44 44 45 46 46 47 48 48 49 50 50 51 52 52 53 54 54 55
4
ASIA 4.1 Executive Summary 4.2 Bangladesh 4.3 Bhutan 4.4 Brunei 4.5 Burma 4.6 Cambodia 4.7 China 4.8 Hong Kong 4.9 India 4.10 Indonesia 4.11 Japan 4.12 Laos 4.13 Macau 4.14 Malaysia 4.15 Maldives 4.16 Mongolia 4.17 Nepal 4.18 North Korea 4.19 Papua New Guinea 4.20 Philippines 4.21 Seychelles 4.22 Singapore 4.23 South Korea 4.24 Sri Lanka 4.25 Taiwan 4.26 Thailand 4.27 Vietnam
57 57 58 59 60 60 61 62 63 63 64 65 66 67 68 69 69 70 71 72 72 73 74 74 75 76 77 77
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EUROPE & THE MIDDLE EAST 5.1 Executive Summary 5.2 Afghanistan 5.3 Albania 5.4 Andorra 5.5 Armenia
79 79 80 81 81 82
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Contents 5.6 5.7 5.8 5.9 5.10 5.11 5.12 5.13 5.14 5.15 5.16 5.17 5.18 5.19 5.20 5.21 5.22 5.23 5.24 5.25 5.26 5.27 5.28 5.29 5.30 5.31 5.32 5.33 5.34 5.35 5.36 5.37 5.38 5.39 5.40 5.41 5.42 5.43 5.44 5.45 5.46 5.47 5.48 5.49 5.50 5.51 5.52 5.53 5.54 5.55 5.56 5.57 5.58
vii Austria Azerbaijan Bahrain Belarus Belgium Bosnia and Herzegovina Bulgaria Croatia Cyprus Czech Republic Denmark Estonia Finland France Georgia Germany Greece Hungary Iceland Iran Iraq Ireland Israel Italy Jordan Kazakhstan Kuwait Kyrgyzstan Latvia Lebanon Liechtenstein Lithuania Luxembourg Malta Moldova Monaco Netherlands Norway Oman Pakistan Palestine Poland Portugal Qatar Romania Russia San Marino Saudi Arabia Slovakia Slovenia Spain Sweden Switzerland
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Contents 5.59 5.60 5.61 5.62 5.63 5.64 5.65 5.66 5.67
viii Syrian Arab Republic Tajikistan Turkey Turkmenistan Ukraine United Arab Emirates United Kingdom Uzbekistan Yemen
123 124 125 126 126 127 128 129 130
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LATIN AMERICA 6.1 Executive Summary 6.2 Argentina 6.3 Belize 6.4 Bolivia 6.5 Brazil 6.6 Chile 6.7 Colombia 6.8 Costa Rica 6.9 Ecuador 6.10 El Salvador 6.11 Falkland Islands 6.12 French Guiana 6.13 Guatemala 6.14 Guyana 6.15 Honduras 6.16 Mexico 6.17 Nicaragua 6.18 Panama 6.19 Paraguay 6.20 Peru 6.21 Suriname 6.22 Uruguay 6.23 Venezuela
131 131 132 133 134 134 135 136 137 138 139 139 140 141 141 142 143 144 144 145 146 147 147 148
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NORTH AMERICA & THE CARIBBEAN 7.1 Executive Summary 7.2 Antigua and Barbuda 7.3 Aruba 7.4 Bahamas 7.5 Barbados 7.6 Bermuda 7.7 British Virgin Islands 7.8 Canada 7.9 Cayman Islands 7.10 Cuba 7.11 Dominica 7.12 Dominican Republic 7.13 Greenland 7.14 Grenada 7.15 Guadeloupe 7.16 Haiti 7.17 Jamaica 7.18 Martinique
150 150 151 152 152 153 154 154 155 156 156 157 158 158 159 160 160 161 162
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Contents 7.19 7.20 7.21 7.22 7.23 7.24 7.25 7.26
ix Netherlands Antilles Puerto Rico St. Kitts and Nevis St. Lucia St. Vincent and the Grenadines Trinidad and Tobago United States Virgin Islands, US
162 163 164 164 165 166 166 167
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OCEANA 8.1 Executive Summary 8.2 American Samoa 8.3 Australia 8.4 Christmas Island 8.5 Cook Islands 8.6 Fiji 8.7 French Polynesia 8.8 Guam 8.9 Kiribati 8.10 Marshall Islands 8.11 Micronesia Federation 8.12 Nauru 8.13 New Caledonia 8.14 New Zealand 8.15 Niue 8.16 Norfolk Island 8.17 Northern Mariana Island 8.18 Palau 8.19 Solomon Islands 8.20 Tokelau 8.21 Tonga 8.22 Tuvalu 8.23 Vanuatu 8.24 Wallis and Futuna 8.25 Western Samoa
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DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 9.1 Disclaimers & Safe Harbor 9.2 ICON Group International, Inc. User Agreement Provisions
185 185 186
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Introduction
1 1.1
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INTRODUCTION OVERVIEW
This study covers the world outlook for alcoholic spirits across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the 230 countries of the world). This study gives, however, my estimates for the worldwide latent demand, or the P.I.E., for alcoholic spirits. It also shows how the P.I.E. is divided across the world’s regional and national markets. For each country, I also show my estimates of how the P.I.E. grows over time (positive or negative growth). In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business. 1.2
WHAT IS LATENT DEMAND AND THE P.I.E.?
The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability). The latent demand for alcoholic spirits is not actual or historic sales. Nor is latent demand future sales. In fact, latent demand can be lower either lower or higher than actual sales if a market is inefficient (i.e., not representative of relatively competitive levels). Inefficiencies arise from a number of factors, including the lack of international openness, cultural barriers to consumption, regulations, and cartel-like behavior on the part of firms. In general, however, latent demand is typically larger than actual sales in a country market. For reasons discussed later, this report does not consider the notion of “unit quantities”, only total latent revenues (i.e., a calculation of price times quantity is never made, though one is implied). The units used in this report are U.S. dollars not adjusted for inflation (i.e., the figures incorporate inflationary trends) and not adjusted for future dynamics in exchange rates (i.e., the figures reflect average exchange rates over recent history). If inflation rates or exchange rates vary in a substantial way compared to recent experience, actually sales can also exceed latent demand (when expressed in U.S. dollars, not adjusted for inflation). On the other hand, latent demand can be typically higher than actual sales as there are often distribution inefficiencies that reduce actual sales below the level of latent demand. As mentioned in the introduction, this study is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. If fact, all the current products or services on the market can cease to exist in their present form (i.e., at a brand-, R&D specification, or corporate-image level) and all the players can be replaced
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Introduction
11
by other firms (i.e., via exits, entries, mergers, bankruptcies, etc.), and there will still be an international latent demand for alcoholic spirits at the aggregate level. Product and service offering details, and the actual identity of the players involved, while important for certain issues, are relatively unimportant for estimates of latent demand. 1.3
THE METHODOLOGY
In order to estimate the latent demand for alcoholic spirits on a worldwide basis, I used a multi-stage approach. Before applying the approach, one needs a basic theory from which such estimates are created. In this case, I heavily rely on the use of certain basic economic assumptions. In particular, there is an assumption governing the shape and type of aggregate latent demand functions. Latent demand functions relate the income of a country, city, state, household, or individual to realized consumption. Latent demand (often realized as consumption when an industry is efficient), at any level of the value chain, takes place if an equilibrium in realized. For firms to serve a market, they must perceive a latent demand and be able to serve that demand at a minimal return. The single most important variable determining consumption, assuming latent demand exists, is income (or other financial resources at higher levels of the value chain). Other factors that can pivot or shape demand curves include external or exogenous shocks (i.e., business cycles), and or changes in utility for the product in question. Ignoring, for the moment, exogenous shocks and variations in utility across countries, the aggregate relation between income and consumption has been a central theme in economics. The figure below concisely summarizes one aspect of problem. In the 1930s, John Meynard Keynes conjectured that as incomes rise, the average propensity to consume would fall. The average propensity to consume is the level of consumption divided by the level of income, or the slope of the line from the origin to the consumption function. He estimated this relationship empirically and found it to be true in the short-run (mostly based on cross-sectional data). The higher the income, the lower the average propensity to consume. This type of consumption function is labeled "A" in the figure below (note the rather flat slope of the curve). In the 1940s, another macroeconomist, Simon Kuznets, estimated long-run consumption functions which indicated that the marginal propensity to consume was rather constant (using time series data across countries). This type of consumption function is show as "B" in the figure below (note the higher slope and zero-zero intercept).1 The average propensity to consume is constant. Latent Demand
B
A
Income
Is it declining or is it constant? A number of other economists, notably Franco Modigliani and Milton Friedman, in the 1950s (and Irving Fisher earlier), explained why the two functions were different using various assumptions on intertemporal budget constraints, savings, and wealth. The shorter the time horizon, the more consumption can 1
For a general overview of this subject area, see Principles of Macroeconomics by N. Gregory Mankiw, SouthWestern College Publishing; ISBN: 0030340594; 2nd edition (February 2002). www.icongrouponline.com
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Introduction
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depend on wealth (earned in previous years) and business cycles. In the long-run, however, the propensity to consume is more constant. Similarly, in the long run, households, industries or countries with no income eventually have no consumption (wealth is depleted). While the debate surrounding beliefs about how income and consumption are related and interesting, in this study a very particular school of thought is adopted. In particular, we are considering the latent demand for alcoholic spirits across some 230 countries. The smallest have fewer than 10,000 inhabitants. I assume that all of these counties fall along a "long-run" aggregate consumption function. This long-run function applies despite some of these countries having wealth, current income dominates the latent demand for alcoholic spirits. So, latent demand in the long-run has a zero intercept. However, I allow firms to have different propensities to consume (including being on consumption functions with differing slopes, which can account for differences in industrial organization, and end-user preferences). Given this overriding philosophy, I will now describe the methodology used to create the latent demand estimates for alcoholic spirits. Since ICON Group has asked me to apply this methodology to a large number of categories, the rather academic discussion below is general and can be applied to a wide variety of categories, not just alcoholic spirits. 1.3.1
Step 1. Product Definition and Data Collection
Any study of latent demand across countries requires that some standard be established to define “efficiently served”. Having implemented various alternatives and matched these with market outcomes, I have found that the optimal approach is to assume that certain key countries are more likely to be at or near efficiency than others. These countries are given greater weight than others in the estimation of latent demand compared to other countries for which no known data are available. Of the many alternatives, I have found the assumption that the world’s highest aggregate income and highest income-per-capita markets reflect the best standards for “efficiency”. High aggregate income alone is not sufficient (i.e., China has high aggregate income, but low income per capita and can not assumed to be efficient). Aggregate income can be operationalized in a number of ways, including gross domestic product (for industrial categories), or total disposable income (for household categories; population times average income per capita, or number of households times average household income per capita). Brunei, Nauru, Kuwait, and Lichtenstein are examples of countries with high income per capita, but not assumed to be efficient, given low aggregate level of income (or gross domestic product); these countries have, however, high incomes per capita but may not benefit from the efficiencies derived from economies of scale associated with large economies. Only countries with high income per capita and large aggregate income are assumed efficient. This greatly restricts the pool of countries to those in the OECD (Organization for Economic Cooperation and Development), like the United States, or the United Kingdom (which were earlier than other large OECD economies to liberalize their markets). The selection of countries is further reduced by the fact that not all countries in the OECD report industry revenues at the category level. Countries that typically have ample data at the aggregate level that meet the efficiency criteria include the United States, the United Kingdom and in some cases France and Germany. Latent demand is therefore estimated using data collected for relatively efficient markets from independent data sources (e.g. Euromonitor, Mintel, Thomson Financial Services, the U.S. Industrial Outlook, the World Resources Institute, the Organization for Economic Cooperation and Development, various agencies from the United Nations, industry trade associations, the International Monetary Fund, and the World Bank). Depending on original data sources used, the definition of “alcoholic spirits” is established. In the case of this report, the data were reported at the aggregate level, with no further breakdown or definition. In other words, any potential product or service that might be incorporated within alcoholic spirits falls under this category. Public sources rarely report data at the disaggregated level in order to protect private information from individual firms that might dominate a specific product-market. These sources will therefore aggregate across components of a category and report only the aggregate to the public. While private data are certainly available, this report only relies on public data at the aggregate level without reliance on the summation of various category components. In other words, this report does not aggregate a number of components to arrive at the “whole”. Rather, it starts with the “whole”, and estimates the
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Introduction
13
whole for all countries and the world at large (without needing to know the specific parts that went into the whole in the first place). Given this caveat, in this report we define "alcoholic spirits" as including all distilled liquors, such as gin, vodka, rum, tequila, brandy, whiskey, etc. (e.g. products such as Finlandia Vodka, Christian Brothers Brandy, Jack Daniels Tennessee Sour Mash Whiskey). All figures are in a common currency (U.S. dollars, millions) and are not adjusted for inflation (i.e., they are current values). Exchange rates used to convert to U.S. dollars are averages for the year in question. Future exchange rates are assumed to be constant in the future at the current level (the average of the year of this publication’s release in 2005). 1.3.2
Step 2. Filtering and Smoothing
Based on the aggregate view of alcoholic spirits as defined above, data were then collected for as many similar countries as possible for that same definition, at the same level of the value chain. This generates a convenience sample of countries from which comparable figures are available. If the series in question do not reflect the same accounting period, then adjustments are made. In order to eliminate short-term effects of business cycles, the series are smoothed using an 2 year moving average weighting scheme (longer weighting schemes do not substantially change the results). If data are available for a country, but these reflect short-run aberrations due to exogenous shocks (such as would be the case of beef sales in a country stricken with foot and mouth disease), these observations were dropped or "filtered" from the analysis. 1.3.3
Step 3. Filling in Missing Values
In some cases, data are available for countries on a sporadic basis. In other cases, data from a country may be available for only one year. From a Bayesian perspective, these observations should be given greatest weight in estimating missing years. Assuming that other factors are held constant, the missing years are extrapolated using changes and growth in aggregate national income. Based on the overriding philosophy of a long-run consumption function (defined earlier), countries which have missing data for any given year, are estimated based on historical dynamics of aggregate income for that country.2 1.3.4
Step 4. Varying Parameter, Non-linear Estimation
Given the data available from the first three steps, the latent demand in additional countries is estimated using a “varying-parameter cross-sectionally pooled time series model”.3 Simply stated, the effect of income on latent demand is assumed to be constant across countries unless there is empirical evidence to suggest that this effect varies (i.e., the slope of the income effect is not necessarily same for all countries). This assumption applies across countries along the aggregate consumption function, but also over time (i.e., not all countries are perceived to have the same income growth prospects over time and this effect can vary from country to country as well). Another way of looking at this is to say that latent demand for alcoholic spirits is more likely to be similar across countries that 2
This report was prepared from a variety of sources including excerpts from documents and official reports or databases published by the World Bank, the U.S. Department of Commerce, the U.S. State Department, various national agencies, the International Monetary Fund, the Central Intelligence Agency, various agencies from the United Nations (e.g. ILO, ITU, UNDP, etc.), and non-governmental sources, including ICON Group Ltd., Euromonitor, the World Resources Institute, Mintel, the U.S. Industrial Outlook, and various public sources cited in the trade press. 3 The interested reader can find longer discussions of this type of modeling in Studies in Global Econometrics (Advanced Studies in Theoretical and Applied Econometrics V. 30), by Henri Theil, et al., Kluwer Academic Publishers; ISBN: 0792336607; (June 1996), and in Principles of Econometrics, by Henri Theil John Wiley & Sons; ISBN: 0471858455; (December 1971), and in Econometric Models and Economic Forecasts by Robert S. Pindyck, Daniel L. Rubinfeld McGraw Hill Text; ISBN: 0070500983; 3rd edition (December 1991). www.icongrouponline.com
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Introduction
14
have similar characteristics in terms of economic development (i.e., African countries will have similar latent demand structures controlling for the income variation across the pool of African countries). This approach is useful across countries for which some notion of non-linearity exists in the aggregate cross-country consumption function. For some categories, however, the reader must realize that the numbers will reflect a country’s contribution to global latent demand and may never be realized in the form of local sales. For certain countrycategory combinations this will result in what at first glance will be odd results. For example, the latent demand for the category “space vehicles” will exist for “Togo” even though they have no space program. The assumption is that if the economies in these countries did not exist, the world aggregate for these categories would be lower. The share attributed to these countries is based on a proportion of their income (however small) being used to consume the category in question (i.e., perhaps via resellers). 1.3.5
Step 5. Fixed-Parameter Linear Estimation
Nonlinearities are assumed in cases where filtered data exist along the aggregate consumption function. Because the world consists of more than 200 countries, there will always be those countries, especially toward the bottom of the consumption function, where non-linear estimation is simply not possible. For these countries, equilibrium latent demand is assumed to be perfectly parametric and not a function of wealth (i.e., a country’s stock of income), but a function of current income (a country’s flow of income). In the long run, if a country has no current income, the latent demand for alcoholic spirits is assumed to approach zero. The assumption is that wealth stocks fall rapidly to zero if flow income falls to zero (i.e., countries which earn low levels of income will not use their savings, in the long run, to demand alcoholic spirits). In a graphical sense, for low income countries, latent demand approaches zero in a parametric linear fashion with a zero-zero intercept. In this stage of the estimation procedure, low-income countries are assumed to have a latent demand proportional to their income, based on the country closest to it on the aggregate consumption function. 1.3.6
Step 6. Aggregation and Benchmarking
Based on the models described above, latent demand figures are estimated for all countries of the world, including for the smallest economies. These are then aggregated to get world totals and regional totals. To make the numbers more meaningful, regional and global demand averages are presented. Figures are rounded, so minor inconsistencies may exist across tables. 1.3.7
Step 7. Latent Demand Density: Allocating Across Cities
With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report also covers the world’s top 2000 cities. The purpose is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. Similar to country-level data, the reader needs to realize that latent demand allocated to a city may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, again, the category “satellite launch vehicles.” Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world's cities. Without certain cities, in other words, the world market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to regions, countries and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market. I allocate latent demand across areas of dominant influence based on the relative economic importance of cities within its home country, within its region and across the world www.icongrouponline.com
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Introduction
15
total. Not all cities are estimated within each country as demand may be allocated to adjacent areas of influence. Since some cities have higher economic wealth than others within the same country, a city’s population is not generally used to allocate latent demand. Rather, the level of economic activity of the city vis-à-vis others.
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Summary of Findings
2
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SUMMARY OF FINDINGS
Based on the methodology described above, the latent demand for alcoholic spirits is estimated to be $86.8 billion in 2006. The distribution of the world latent demand (or potential industry earnings), however, is not evenly distributed across regions. Asia is the largest market with $27.7 billion or 31.89 percent, followed by Europe & the Middle East with $25.4 billion or 29.22 percent, and then North America & the Caribbean with $22.2 billion or 25.62 percent of the world market. In essence, if firms target these top 3 regions, they cover come 86.73 percent of the global latent demand for alcoholic spirits.
2.1 Region
THE WORLDWIDE MARKET POTENTIAL Worldwide Market Potential for Alcoholic Spirits (US $ mln): 2006 Latent Demand US $ mln
% of Globe
_________________________________________________________________________________________________________
Asia Europe & the Middle East North America & the Caribbean Latin America Africa Oceana Total
27,666 25,355 22,224 7,042 3,389 1,085 86,761
31.9 29.2 25.6 8.1 3.9 1.3 100.0
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Worldwide Market Potential for Alcoholic Spirits (US $ mln): 2006 North America & the Caribbean Europe & the Middle East
Latin America Other Asia
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Summary of Findings
Year
17 World Market for Alcoholic Spirits: 2001 - 2011 World Market US $ mln
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
80,613.40 81,225.36 81,801.08 82,408.32 83,433.07 86,760.93 90,621.15 94,663.70 98,897.65 103,332.54 107,978.42
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
3 3.1
18
AFRICA EXECUTIVE SUMMARY Market Potential for Alcoholic Spirits in Africa (US $ mln): 2006 Latent Demand US $ mln
Country
% of Africa
_________________________________________________________________________________________________________
South Africa Egypt Algeria Nigeria Morocco Tunisia Libya Kenya Ethiopia Ghana Sudan Congo (formerly Zaire) Zimbabwe Uganda Cameroon Cote d'Ivoire Tanzania Mozambique Senegal Mauritius Madagascar Burkina Faso Botswana Angola Guinea Other Total
747.03 504.92 349.56 237.44 210.30 128.38 93.48 91.15 78.97 75.72 73.68 57.32 54.58 53.82 53.00 52.19 51.36 38.82 32.82 25.45 25.12 24.53 21.36 20.64 20.44 267.24 3,389.31
22.04% 14.90% 10.31% 7.01% 6.20% 3.79% 2.76% 2.69% 2.33% 2.23% 2.17% 1.69% 1.61% 1.59% 1.56% 1.54% 1.52% 1.15% 0.97% 0.75% 0.74% 0.72% 0.63% 0.61% 0.60% 7.88% 100.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Market Potential for Alcoholic Spirits in Africa (US $ mln): 2006
Algeria
Nigeria
Egypt
Other South Africa
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
19 The Market for Alcoholic Spirits in Africa: 2001 - 2011 US $ mln % of Globe
Year
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3,213.09 3,226.58 3,238.35 3,250.65 3,277.72 3,389.31 3,519.83 3,656.26 3,798.84 3,947.83 4,103.51
3.99 3.97 3.96 3.94 3.93 3.91 3.88 3.86 3.84 3.82 3.80
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.2
ALGERIA Alcoholic Spirits (US $ mln): Algeria 2001 - 2011 Algeria % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
339.34 338.19 336.79 335.34 336.03 349.56 365.85 382.90 400.74 419.41 438.96
10.56% 10.48% 10.40% 10.32% 10.25% 10.31% 10.39% 10.47% 10.55% 10.62% 10.70%
0.42% 0.42% 0.41% 0.41% 0.40% 0.40% 0.40% 0.40% 0.41% 0.41% 0.41%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
20 Algeria: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
3.73 1.56 1.09 0.76 0.45 0.42 0.42 0.38 0.32 0.32 0.31 0.28 0.26 10.31
0.15 0.06 0.04 0.03 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.40
_________________________________________________________________________________________________________
Algiers Oran Constantine Annaba Batna Blida Setif Sidi-Bel-Abbes Ech-Cheliff Skikda Tlemcen Bejaia Bechar Total
147 264 368 478 709 726 730 776 843 844 847 897 937
126.42 52.77 36.99 25.67 15.27 14.34 14.26 12.83 10.91 10.82 10.65 9.65 8.98 349.56
36.17 15.09 10.58 7.34 4.37 4.10 4.08 3.67 3.12 3.10 3.05 2.76 2.57 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.3
ANGOLA Alcoholic Spirits (US $ mln): Angola 2001 - 2011 Angola % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
20.00 19.95 19.87 19.80 19.85 20.64 21.59 22.58 23.62 24.71 25.85
0.62% 0.62% 0.61% 0.61% 0.61% 0.61% 0.61% 0.62% 0.62% 0.63% 0.63%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Angola: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.48 0.03 0.03 0.02 0.02 0.01 0.01 0.61
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Luanda Lubango Namibe Huambo Lobito Benguela Malanje
687 1,688 1,706 1,799 1,807 1,873 1,901
Total
16.20 1.17 1.11 0.69 0.67 0.46 0.36 20.64
78.48 5.65 5.38 3.34 3.23 2.21 1.72 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.4
21 BENIN Alcoholic Spirits (US $ mln): Benin 2001 - 2011 Benin % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
13.10 13.05 13.00 12.94 12.97 13.49 14.12 14.78 15.47 16.19 16.94
0.41% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40% 0.41% 0.41% 0.41%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Benin: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.22 0.10 0.03 0.02 0.02 0.40
0.01 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Cotonou Porto-Novo Parakou Abomey Natitingou Total
1,009 1,376 1,727 1,768 1,772
7.59 3.24 1.03 0.84 0.79 13.49
56.24 24.02 7.62 6.24 5.89 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.5
BOTSWANA Alcoholic Spirits (US $ mln): Botswana 2001 - 2011 Botswana % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
21.05 20.88 20.69 20.50 20.46 21.36 22.46 23.62 24.84 26.12 27.47
0.66% 0.65% 0.64% 0.63% 0.62% 0.63% 0.64% 0.65% 0.65% 0.66% 0.67%
0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
22 Botswana: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.11 0.10 0.09 0.08 0.05 0.05 0.04 0.03 0.02 0.02 0.02 0.01 0.01 0.63
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Gaborone Mahalapye Serowe Tutume Bobonong Francistown Selebi-Phikwe Lobatse Molepolole Kanye Mochudi Maun Ramotswa Total
1,334 1,369 1,409 1,432 1,573 1,596 1,615 1,764 1,800 1,812 1,834 1,861 1,883
3.64 3.31 3.05 2.78 1.77 1.61 1.51 0.85 0.69 0.66 0.59 0.49 0.43 21.36
17.02 15.49 14.26 13.04 8.28 7.52 7.06 3.99 3.22 3.07 2.76 2.30 1.99 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.6
BURKINA FASO Alcoholic Spirits (US $ mln): Burkina Faso 2001 - 2011 Burkina Faso % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
23.81 23.73 23.63 23.53 23.58 24.53 25.67 26.87 28.12 29.43 30.80
0.74% 0.74% 0.73% 0.72% 0.72% 0.72% 0.73% 0.73% 0.74% 0.75% 0.75%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Burkina Faso: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.39 0.20 0.05 0.03 0.03 0.02 0.72
0.02 0.01 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Ouagadougou Bobo-Dioulasso Koudougou Ouahigouya Banfora Kaya Total
765 1,045 1,608 1,689 1,723 1,778
13.14 6.87 1.55 1.16 1.04 0.77 24.53
53.58 28.00 6.30 4.73 4.24 3.15 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.7
23 BURUNDI Alcoholic Spirits (US $ mln): Burundi 2001 - 2011 Burundi % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
8.19 8.29 8.39 8.49 8.61 8.86 9.13 9.41 9.69 9.99 10.30
0.25% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.25% 0.25%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Burundi: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.19 0.06 0.01 0.00 0.00 0.26
0.01 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Bujumbura Gitega Bururi Rumonge Ngozi Total
1,076 1,515 1,983 2,013 2,033
6.28 2.19 0.18 0.12 0.09 8.86
70.91 24.68 2.08 1.30 1.04 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.8
CAMEROON Alcoholic Spirits (US $ mln): Cameroon 2001 - 2011 Cameroon % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
50.98 50.96 50.90 50.84 51.05 53.00 55.31 57.72 60.23 62.86 65.60
1.59% 1.58% 1.57% 1.56% 1.56% 1.56% 1.57% 1.58% 1.59% 1.59% 1.60%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
24 Cameroon: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.73 0.46 0.07 0.07 0.07 0.05 0.04 0.03 0.03 0.02 1.56
0.03 0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Douala Yaounde Nkongsamba Maroua Garoua Bafoussam Kumba Bamenda Foumban Limbe Total
499 698 1,478 1,491 1,505 1,588 1,680 1,720 1,750 1,790
24.65 15.72 2.47 2.34 2.25 1.68 1.19 1.06 0.90 0.73 53.00
46.52 29.65 4.66 4.41 4.25 3.17 2.25 2.00 1.71 1.37 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.9
CAPE VERDE Alcoholic Spirits (US $ mln): Cape Verde 2001 - 2011 Cape Verde % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.36 1.34 1.33 1.32 1.32 1.38 1.45 1.52 1.60 1.68 1.77
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Cape Verde: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.02 0.00 0.00 0.00 0.04
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Praia Mindelo Ribeira Grande Santa Maria Sal Rei Total
1,783 1,844 2,066 2,073 2,074
0.76 0.56 0.03 0.02 0.02 1.38
54.95 40.66 2.20 1.10 1.10 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.10
25 CENTRAL AFRICAN REPUBLIC Alcoholic Spirits (US $ mln): Central African Republic 2001 - 2011 Central African Republic % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
11.75 11.80 11.84 11.87 11.96 12.38 12.86 13.37 13.89 14.43 15.00
0.37% 0.37% 0.37% 0.37% 0.37% 0.37% 0.37% 0.37% 0.37% 0.37% 0.37%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Central African Republic: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Bangui Berberati Bouar Bambari Bangassou Mbaiki Total
962 1,635 1,773 1,788 1,856 1,889
8.50 1.42 0.78 0.74 0.51 0.41 12.38
68.70 11.51 6.33 5.98 4.14 3.34 100.00
0.25 0.04 0.02 0.02 0.02 0.01 0.37
0.01 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.11
CHAD Alcoholic Spirits (US $ mln): Chad 2001 - 2011 Chad % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
15.76 15.78 15.79 15.81 15.90 16.48 17.16 17.88 18.62 19.40 20.20
0.49% 0.49% 0.49% 0.49% 0.49% 0.49% 0.49% 0.49% 0.49% 0.49% 0.49%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
26 Chad: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.24 0.06 0.04 0.03 0.03 0.03 0.03 0.01 0.01 0.49
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
N'Djamena Sarh Moundou Abeche Bongor Doba Lai Koumra Kelo Total
973 1,542 1,640 1,694 1,705 1,725 1,746 1,913 1,925
8.25 2.00 1.40 1.14 1.11 1.03 0.93 0.32 0.29 16.48
50.05 12.12 8.50 6.94 6.74 6.26 5.67 1.96 1.76 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.12
COMOROS Alcoholic Spirits (US $ mln): Comoros 2001 - 2011 Comoros % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.76 0.77 0.79 0.80 0.82 0.84 0.86 0.88 0.90 0.92 0.94
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Comoros: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Moroni Mutsamudu Fomboni Mitsamiouli Total
1,892 1,940 2,011 2,048
0.41 0.25 0.12 0.06 0.84
48.84 30.23 13.95 6.98 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.13
27 CONGO (FORMERLY ZAIRE)
Year
Alcoholic Spirits (US $ mln): Congo (formerly Zaire) 2001 - 2011 Congo (formerly Zaire) % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
40.49 44.82 49.56 54.81 59.41 57.32 54.26 51.36 48.62 46.02 43.57
1.26% 1.39% 1.53% 1.69% 1.81% 1.69% 1.54% 1.40% 1.28% 1.17% 1.06%
0.05% 0.06% 0.06% 0.07% 0.07% 0.07% 0.06% 0.05% 0.05% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
City
Congo (formerly Zaire): Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country %Region
%World
_________________________________________________________________________________________________________
Kinshasa Lubumbashi Mbuji-Mayi Kananga Kisangani Likasi Kalemie Bukavu Kamina Kikwit Matadi Mbandaka Total
445 1,102 1,228 1,395 1,408 1,532 1,562 1,563 1,578 1,601 1,606 1,651
28.66 5.86 4.57 3.14 3.06 2.10 1.86 1.85 1.73 1.59 1.57 1.35 57.32
50.00 10.23 7.97 5.48 5.33 3.65 3.24 3.22 3.01 2.77 2.73 2.35 100.00
0.85 0.17 0.13 0.09 0.09 0.06 0.05 0.05 0.05 0.05 0.05 0.04 1.69
0.03 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.14
28 COTE D'IVOIRE Alcoholic Spirits (US $ mln): Cote d'Ivoire 2001 - 2011 Cote d'Ivoire % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
46.72 47.83 48.92 50.03 51.15 52.19 53.24 54.31 55.40 56.52 57.65
1.45% 1.48% 1.51% 1.54% 1.56% 1.54% 1.51% 1.49% 1.46% 1.43% 1.40%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Cote d'Ivoire: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.15 0.14 0.07 0.05 0.04 0.03 0.03 0.03 1.54
0.04 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Abidjan Bouake Yamoussoukro Daloa Port-Bouet Man Korhogo Gagnoa Total
351 1,221 1,469 1,586 1,667 1,692 1,703 1,753
38.93 4.63 2.53 1.68 1.26 1.16 1.12 0.88 52.19
74.60 8.87 4.84 3.23 2.42 2.22 2.14 1.69 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.15
DJIBOUTI Alcoholic Spirits (US $ mln): Djibouti 2001 - 2011 Djibouti % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.07 1.09 1.10 1.11 1.12 1.16 1.19 1.23 1.27 1.31 1.35
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
29 Djibouti: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.00 0.00 0.00 0.00 0.03
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Djibouti Dikhil Tadjourah Ali-Sabiah Obock Total
1,779 2,010 2,032 2,034 2,035
0.77 0.12 0.09 0.09 0.09 1.16
66.67 10.11 8.05 7.82 7.36 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.16
EGYPT Alcoholic Spirits (US $ mln): Egypt 2001 - 2011 Egypt % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
490.16 488.50 486.47 484.39 485.38 504.92 528.45 553.07 578.85 605.82 634.05
15.26% 15.14% 15.02% 14.90% 14.81% 14.90% 15.01% 15.13% 15.24% 15.35% 15.45%
0.61% 0.60% 0.59% 0.59% 0.58% 0.58% 0.58% 0.58% 0.59% 0.59% 0.59%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Egypt: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
8.87 2.35 1.35 0.31 0.31 0.30 0.29 0.28 0.23 0.22 0.21 0.16 14.90
0.35 0.09 0.05 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.58
_________________________________________________________________________________________________________
Cairo Alexandria Giza Al-Mahallah al Kubra Port Said Tanta Al-Mansurah Helwan Asyut Zagazig Suez Aswan Total
58 197 299 852 857 870 889 899 988 1,013 1,027 1,142
300.79 79.76 45.69 10.53 10.45 10.23 9.79 9.63 7.96 7.49 7.25 5.36 504.92
59.57 15.80 9.05 2.09 2.07 2.03 1.94 1.91 1.58 1.48 1.44 1.06 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.17
30 EQUATORIAL GUINEA Alcoholic Spirits (US $ mln): Equatorial Guinea 2001 - 2011 Equatorial Guinea % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.19 2.10 2.03 1.95 1.90 2.03 2.19 2.37 2.57 2.78 3.00
0.07% 0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.07% 0.07% 0.07%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Equatorial Guinea: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Malabo Bata Luba Mbini
1,741 1,871 1,902 1,936
Total
0.96 0.46 0.35 0.26 2.03
47.24 22.83 17.32 12.60 100.00
0.03 0.01 0.01 0.01 0.06
0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.18
ETHIOPIA Alcoholic Spirits (US $ mln): Ethiopia 2001 - 2011 Ethiopia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
73.25 74.11 74.92 75.73 76.75 78.97 81.47 84.04 86.70 89.44 92.26
2.28% 2.30% 2.31% 2.33% 2.34% 2.33% 2.31% 2.30% 2.28% 2.27% 2.25%
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
31 Ethiopia: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.45 0.29 0.09 0.08 0.07 0.07 0.06 0.06 0.06 0.05 0.04 2.33
0.06 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09
_________________________________________________________________________________________________________
Addis Ababa Asmera Dire Dawa Gondar Nazret Dessye Jimma Harar Mekele Bahr Dar Debre Markos Total
276 891 1,381 1,450 1,474 1,475 1,531 1,534 1,541 1,569 1,658
49.07 9.72 3.22 2.66 2.49 2.49 2.10 2.07 2.04 1.81 1.31 78.97
62.14 12.30 4.07 3.37 3.16 3.16 2.66 2.62 2.58 2.29 1.66 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.19
GABON Alcoholic Spirits (US $ mln): Gabon 2001 - 2011 Gabon % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
14.16 14.38 14.60 14.81 15.06 15.45 15.88 16.32 16.77 17.23 17.71
0.44% 0.45% 0.45% 0.46% 0.46% 0.46% 0.45% 0.45% 0.44% 0.44% 0.43%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Gabon: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.27 0.13 0.02 0.01 0.01 0.01 0.46
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Libreville Port Gentil Lambarene Mouila Tchibanga Oyem Total
916 1,253 1,810 1,887 1,895 1,900
9.28 4.32 0.66 0.42 0.40 0.37 15.45
60.07 27.99 4.27 2.73 2.56 2.39 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.20
32 GHANA Alcoholic Spirits (US $ mln): Ghana 2001 - 2011 Ghana % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
71.31 71.78 72.20 72.61 73.31 75.72 78.49 81.36 84.34 87.42 90.62
2.22% 2.22% 2.23% 2.23% 2.24% 2.23% 2.23% 2.23% 2.22% 2.21% 2.21%
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Ghana: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.10 0.45 0.18 0.13 0.12 0.07 0.07 0.05 0.04 0.04 2.23
0.04 0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09
_________________________________________________________________________________________________________
Accra Kumasi Tamale Tema Sekondi-Takoradi Koforidua Cape Coast Sunyani Ho Bolgatanga Total
362 710 1,097 1,258 1,280 1,495 1,496 1,611 1,620 1,668
37.33 15.14 5.94 4.29 4.09 2.32 2.32 1.53 1.49 1.26 75.72
49.30 20.00 7.84 5.66 5.40 3.06 3.06 2.03 1.97 1.66 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.21
GUINEA Alcoholic Spirits (US $ mln): Guinea 2001 - 2011 Guinea % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
19.84 19.78 19.70 19.61 19.65 20.44 21.39 22.39 23.44 24.53 25.67
0.62% 0.61% 0.61% 0.60% 0.60% 0.60% 0.61% 0.61% 0.62% 0.62% 0.63%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
33 Guinea: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.48 0.06 0.04 0.02 0.60
0.02 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Conakry Kankan Labe Nzerekore Total
683 1,536 1,616 1,850
16.34 2.06 1.51 0.53 20.44
79.93 10.09 7.37 2.61 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.22
GUINEA-BISSAU Alcoholic Spirits (US $ mln): Guinea-Bissau 2001 - 2011 Guinea-Bissau % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.30 2.26 2.22 2.19 2.17 2.28 2.41 2.56 2.71 2.87 3.04
0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Guinea-Bissau: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.05 0.01 0.00 0.00 0.00 0.00 0.00 0.07
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Bissau Bafata Gabu Mansoa Cantchungo Catio Farim Total
1,579 1,986 2,020 2,041 2,042 2,043 2,049
1.72 0.18 0.11 0.07 0.07 0.07 0.06 2.28
75.76 7.88 4.85 3.03 3.03 3.03 2.42 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.23
34 KENYA Alcoholic Spirits (US $ mln): Kenya 2001 - 2011 Kenya % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
82.48 84.13 85.75 87.38 89.10 91.15 93.30 95.50 97.76 100.06 102.42
2.57% 2.61% 2.65% 2.69% 2.72% 2.69% 2.65% 2.61% 2.57% 2.53% 2.50%
0.10% 0.10% 0.10% 0.11% 0.11% 0.11% 0.10% 0.10% 0.10% 0.10% 0.09%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Kenya: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.49 0.58 0.23 0.14 0.08 0.06 0.05 0.02 0.02 0.02 0.01 2.69
0.06 0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.11
_________________________________________________________________________________________________________
Nairobi Mombasa Kisumu Nakuru Eldoret Thika Nyeri Nanyuki Kitale Malindi Kericho
272 605 1,006 1,214 1,437 1,558 1,592 1,801 1,816 1,848 1,859
Total
50.62 19.53 7.66 4.68 2.75 1.88 1.65 0.69 0.64 0.55 0.50 91.15
55.53 21.43 8.40 5.13 3.02 2.06 1.81 0.75 0.70 0.60 0.55 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.24
35 LESOTHO Alcoholic Spirits (US $ mln): Lesotho 2001 - 2011 Lesotho % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
9.63 9.71 9.80 9.88 9.99 10.30 10.65 11.01 11.39 11.78 12.18
0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Lesotho: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.26 0.02 0.01 0.01 0.30
0.01 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Maseru Teyateyaneng Leribe Mafeteng Total
944 1,815 1,866 1,894
8.77 0.64 0.48 0.40 10.30
85.16 6.25 4.69 3.91 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.25
LIBERIA Alcoholic Spirits (US $ mln): Liberia 2001 - 2011 Liberia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
8.08 7.67 7.27 6.90 6.66 7.18 7.87 8.64 9.47 10.38 11.39
0.25% 0.24% 0.22% 0.21% 0.20% 0.21% 0.22% 0.24% 0.25% 0.26% 0.28%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
36 Liberia: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.17 0.03 0.01 0.01 0.00 0.21
0.01 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Monrovia Harbel Buchanan Tubmanburg Harper Total
1,118 1,756 1,915 1,978 1,995
5.63 0.87 0.32 0.20 0.16 7.18
78.41 12.18 4.43 2.77 2.21 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.26
LIBYA Alcoholic Spirits (US $ mln): Libya 2001 - 2011 Libya % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
92.82 91.82 90.76 89.70 89.38 93.48 98.54 103.87 109.49 115.41 121.65
2.89% 2.85% 2.80% 2.76% 2.73% 2.76% 2.80% 2.84% 2.88% 2.92% 2.96%
0.12% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Libya: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.40 0.73 0.20 0.14 0.05 0.05 0.05 0.05 0.05 0.04 2.76
0.05 0.03 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.11
_________________________________________________________________________________________________________
Tripoli Benghazi Misurata Az Zawiyah Al-Bayda Ajdabiya Darnah Sebha Tubruq Al-Marj Total
285 496 1,049 1,208 1,572 1,580 1,590 1,595 1,607 1,643
47.57 24.73 6.76 4.71 1.77 1.72 1.66 1.61 1.55 1.39 93.48
50.89 26.45 7.24 5.04 1.90 1.84 1.78 1.72 1.66 1.48 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.27
37 MADAGASCAR Alcoholic Spirits (US $ mln): Madagascar 2001 - 2011 Madagascar % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
24.31 24.25 24.18 24.10 24.16 25.12 26.26 27.46 28.71 30.02 31.39
0.76% 0.75% 0.75% 0.74% 0.74% 0.74% 0.75% 0.75% 0.76% 0.76% 0.77%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Madagascar: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.42 0.08 0.07 0.07 0.05 0.03 0.03 0.74
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Antananarivo Toamasina Fianarantsoa Mahajanga Antsirabe Toliara Antsiranana Total
735 1,433 1,511 1,512 1,603 1,685 1,719
14.07 2.78 2.22 2.22 1.58 1.18 1.06 25.12
56.02 11.08 8.84 8.84 6.29 4.70 4.22 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.28
MALAWI Alcoholic Spirits (US $ mln): Malawi 2001 - 2011 Malawi % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
17.92 18.04 18.15 18.25 18.43 19.03 19.73 20.45 21.20 21.97 22.78
0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
38 Malawi: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.28 0.15 0.08 0.04 0.01 0.01 0.56
0.01 0.01 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Blantyre Lilongwe Mzuzu Zomba Karonga Nkhotakota Total
905 1,172 1,448 1,671 1,918 1,935
9.41 5.14 2.69 1.24 0.30 0.26 19.03
49.45 26.99 14.11 6.50 1.60 1.35 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.29
MALI Alcoholic Spirits (US $ mln): Mali 2001 - 2011 Mali % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
17.99 17.94 17.89 17.83 17.88 18.58 19.43 20.32 21.24 22.21 23.23
0.56% 0.56% 0.55% 0.55% 0.55% 0.55% 0.55% 0.56% 0.56% 0.56% 0.57%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Mali: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.39 0.04 0.03 0.03 0.03 0.02 0.01 0.55
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Bamako Segou Mopti Sikasso Kayes Gao Timbuktu
762 1,654 1,710 1,740 1,749 1,818 1,891
Total
13.22 1.33 1.11 0.96 0.92 0.63 0.41 18.58
71.15 7.16 5.95 5.18 4.96 3.41 2.20 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.30
39 MAURITANIA Alcoholic Spirits (US $ mln): Mauritania 2001 - 2011 Mauritania % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
10.72 10.68 10.64 10.59 10.61 11.04 11.55 12.09 12.65 13.24 13.86
0.33% 0.33% 0.33% 0.33% 0.32% 0.33% 0.33% 0.33% 0.33% 0.34% 0.34%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Mauritania: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.27 0.01 0.01 0.01 0.01 0.01 0.01 0.33
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Nouakchott Nouadhibou Kaedi Zouerate Rosso Atar Kiffa Total
926 1,893 1,896 1,916 1,920 1,921 1,973
9.15 0.40 0.38 0.31 0.29 0.29 0.20 11.04
82.92 3.65 3.48 2.82 2.65 2.65 1.82 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.31
MAURITIUS Alcoholic Spirits (US $ mln): Mauritius 2001 - 2011 Mauritius % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
25.65 25.25 24.83 24.42 24.25 25.45 26.95 28.54 30.23 32.02 33.91
0.80% 0.78% 0.77% 0.75% 0.74% 0.75% 0.77% 0.78% 0.80% 0.81% 0.83%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
40 Mauritius: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.25 0.17 0.12 0.12 0.10 0.75
0.01 0.01 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Port Louis Beau Bassin Quatre Bornes Curepipe Vacoas-Phoenix Total
965 1,114 1,291 1,292 1,361
8.48 5.68 3.97 3.97 3.36 25.45
33.33 22.30 15.59 15.59 13.19 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.32
MOROCCO Alcoholic Spirits (US $ mln): Morocco 2001 - 2011 Morocco % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
191.48 194.91 198.25 201.61 205.26 210.30 215.68 221.20 226.86 232.67 238.63
5.96% 6.04% 6.12% 6.20% 6.26% 6.20% 6.13% 6.05% 5.97% 5.89% 5.82%
0.24% 0.24% 0.24% 0.24% 0.25% 0.24% 0.24% 0.23% 0.23% 0.23% 0.22%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Morocco: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.53 0.75 0.68 0.49 0.47 0.44 0.42 0.42 0.37 0.37 0.27 6.20
0.06 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.24
_________________________________________________________________________________________________________
Casablanca Marrakech Rabat Fez Oujda Kenitra Tetouan Safi Meknes Agadir Tangier Total
268 482 544 671 695 713 728 734 787 790 931
51.83 25.43 22.97 16.65 15.97 14.87 14.28 14.15 12.56 12.49 9.08 210.30
24.65 12.09 10.92 7.92 7.60 7.07 6.79 6.73 5.97 5.94 4.32 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.33
41 MOZAMBIQUE Alcoholic Spirits (US $ mln): Mozambique 2001 - 2011 Mozambique % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
37.01 37.10 37.17 37.23 37.48 38.82 40.39 42.03 43.74 45.52 47.36
1.15% 1.15% 1.15% 1.15% 1.14% 1.15% 1.15% 1.15% 1.15% 1.15% 1.15%
0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Mozambique: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.70 0.19 0.13 0.07 0.03 0.02 0.02 1.15
0.03 0.01 0.01 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Maputo Beira Nampula Nacala Machaze Mandie Chibuto
525 1,065 1,250 1,506 1,733 1,840 1,841
Total
23.61 6.44 4.35 2.25 1.02 0.57 0.57 38.82
60.83 16.60 11.20 5.80 2.62 1.48 1.48 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.34
NAMIBIA Alcoholic Spirits (US $ mln): Namibia 2001 - 2011 Namibia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
14.78 14.81 14.82 14.83 14.92 15.46 16.10 16.77 17.47 18.20 18.96
0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
42 Namibia: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.32 0.04 0.03 0.03 0.02 0.02 0.46
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Windhoek Tsumeb Keetmanshoop Otjiwarongo Luderitz Swakopmund Total
842 1,672 1,722 1,762 1,782 1,808
10.91 1.23 1.04 0.85 0.76 0.66 15.46
70.55 7.98 6.75 5.52 4.91 4.29 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.35
NIGER Alcoholic Spirits (US $ mln): Niger 2001 - 2011 Niger % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
19.26 19.34 19.40 19.46 19.61 20.29 21.09 21.91 22.77 23.66 24.58
0.60% 0.60% 0.60% 0.60% 0.60% 0.60% 0.60% 0.60% 0.60% 0.60% 0.60%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Niger: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.37 0.08 0.06 0.04 0.03 0.01 0.01 0.60
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Niamey Zinder Maradi Tahoua Agadez Birni N'Konni Filingue Total
786 1,453 1,538 1,656 1,763 1,858 1,905
12.58 2.62 2.05 1.33 0.85 0.51 0.35 20.29
61.99 12.93 10.12 6.54 4.21 2.49 1.71 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.36
43 NIGERIA Alcoholic Spirits (US $ mln): Nigeria 2001 - 2011 Nigeria % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
225.32 226.25 227.00 227.73 229.49 237.44 246.72 256.37 266.39 276.81 287.63
7.01% 7.01% 7.01% 7.01% 7.00% 7.01% 7.01% 7.01% 7.01% 7.01% 7.01%
0.28% 0.28% 0.28% 0.28% 0.28% 0.27% 0.27% 0.27% 0.27% 0.27% 0.27%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Nigeria: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.20 1.13 0.57 0.53 0.38 0.38 0.34 0.32 0.30 0.30 0.29 0.27 0.25 0.24 0.18 0.34 7.01
0.05 0.04 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.27
_________________________________________________________________________________________________________
Lagos Ibadan Ogbomosho Kano Oshogbo Ilorin Abeokuta Port Harcourt Zaria Ilesha Onitsha Kaduna Enugu Aba Benin City Others Total
332 357 607 644 780 781 827 841 875 876 881 927 967 986 1,083
40.53 38.20 19.47 17.99 12.74 12.71 11.41 10.92 10.11 10.11 9.92 9.15 8.43 7.97 6.14 11.63 237.44
17.07 16.09 8.20 7.57 5.37 5.35 4.81 4.60 4.26 4.26 4.18 3.85 3.55 3.36 2.59 4.90 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.37
44 REPUBLIC OF CONGO Alcoholic Spirits (US $ mln): Republic of Congo 2001 - 2011 Republic of Congo % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
6.01 6.02 6.03 6.04 6.08 6.30 6.56 6.82 7.10 7.39 7.69
0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Republic of Congo: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Brazzaville Pointe-Noire Nkayi Loubomo Ngamaba-Mfilou Loandjili Mossendjo Total
1,325 1,565 1,944 1,953 2,000 2,030 2,039
3.67 1.84 0.23 0.23 0.15 0.10 0.07 6.30
58.32 29.16 3.72 3.62 2.45 1.57 1.17 100.00
0.11 0.05 0.01 0.01 0.00 0.00 0.00 0.19
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.38
REUNION Alcoholic Spirits (US $ mln): Reunion 2001 - 2011 Reunion % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
6.59 6.60 6.62 6.63 6.67 6.91 7.19 7.48 7.79 8.10 8.43
0.21% 0.20% 0.20% 0.20% 0.20% 0.20% 0.20% 0.20% 0.20% 0.21% 0.21%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
45 Reunion: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.07 0.04 0.03 0.03 0.02 0.02 0.20
0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Saint-Denis Saint-Paul Saint-Pierre Le Tampon Saint-Louis Le Port Total
1,504 1,652 1,711 1,752 1,798 1,819
2.25 1.34 1.10 0.89 0.69 0.63 6.91
32.61 19.41 15.90 12.94 9.97 9.16 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.39
RWANDA Alcoholic Spirits (US $ mln): Rwanda 2001 - 2011 Rwanda % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
12.90 12.81 12.71 12.60 12.59 13.13 13.80 14.50 15.23 16.00 16.81
0.40% 0.40% 0.39% 0.39% 0.38% 0.39% 0.39% 0.40% 0.40% 0.41% 0.41%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Rwanda: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.27 0.04 0.03 0.02 0.02 0.01 0.39
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Kigali Butare Ruhengeri Gisenyi Nyabisindu Cyangugu Total
925 1,660 1,747 1,795 1,837 1,870
9.16 1.28 0.93 0.70 0.58 0.47 13.13
69.78 9.78 7.11 5.33 4.44 3.56 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.40
46 SAO TOME E PRINCIPE Alcoholic Spirits (US $ mln): Sao Tome E Principe 2001 - 2011 Sao Tome E Principe % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.34 0.34 0.34 0.35 0.35 0.36 0.37 0.39 0.40 0.42 0.43
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Sao Tome E Principe: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Sao Tome Santo Antonio Total
1,904 2,075
0.35 0.01 0.36
97.22 2.78 100.00
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.41
SENEGAL Alcoholic Spirits (US $ mln): Senegal 2001 - 2011 Senegal % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
32.20 31.98 31.73 31.49 31.47 32.82 34.46 36.19 38.00 39.91 41.90
1.00% 0.99% 0.98% 0.97% 0.96% 0.97% 0.98% 0.99% 1.00% 1.01% 1.02%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
47 Senegal: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.69 0.08 0.07 0.05 0.05 0.03 0.97
0.03 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Dakar Thies Kaolack Zinguinchor Saint-Louis Diourbel Total
528 1,451 1,507 1,567 1,593 1,745
23.51 2.65 2.25 1.82 1.65 0.94 32.82
71.64 8.09 6.84 5.55 5.03 2.85 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.42
SIERRA LEONE Alcoholic Spirits (US $ mln): Sierra Leone 2001 - 2011 Sierra Leone % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
5.27 5.28 5.28 5.27 5.30 5.50 5.73 5.98 6.23 6.50 6.77
0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.17%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Sierra Leone: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.14 0.01 0.00 0.00 0.00 0.00 0.16
0.01 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Freetown Bo Kenema Makeni Port Loko Bonthe Total
1,196 1,931 2,005 2,008 2,045 2,046
4.85 0.27 0.13 0.12 0.06 0.06 5.50
88.18 4.88 2.44 2.25 1.13 1.13 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.43
48 SOMALIA Alcoholic Spirits (US $ mln): Somalia 2001 - 2011 Somalia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
8.03 8.13 8.22 8.31 8.42 8.66 8.94 9.22 9.51 9.81 10.12
0.25% 0.25% 0.25% 0.26% 0.26% 0.26% 0.25% 0.25% 0.25% 0.25% 0.25%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Somalia: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.11 0.04 0.03 0.03 0.02 0.01 0.01 0.00 0.26
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Mogadishu Hargeysa Burao Baidoa Kismaayo Berbera Marka Giohar Total
1,323 1,625 1,707 1,708 1,789 1,934 1,957 2,056
3.70 1.48 1.11 1.11 0.74 0.26 0.22 0.05 8.66
42.66 17.06 12.80 12.80 8.53 2.99 2.56 0.60 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.44
SOUTH AFRICA Alcoholic Spirits (US $ mln): South Africa 2001 - 2011 South Africa % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
703.53 708.20 712.35 716.43 723.32 747.03 774.37 802.71 832.09 862.54 894.11
21.90% 21.95% 22.00% 22.04% 22.07% 22.04% 22.00% 21.95% 21.90% 21.85% 21.79%
0.87% 0.87% 0.87% 0.87% 0.87% 0.86% 0.85% 0.85% 0.84% 0.83% 0.83%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
49 South Africa: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
6.93 5.79 5.49 1.53 0.49 0.40 0.38 0.28 0.21 0.21 0.19 0.14 22.04
0.27 0.23 0.21 0.06 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.86
_________________________________________________________________________________________________________
Johannesburg Cape Town Pretoria Durban Roodepoort Germiston Boksburg Umlazi Bloemfontein Pietermaritzburg Port Elizabeth East London Total
80 102 108 269 673 748 772 902 1,026 1,034 1,057 1,213
235.00 196.14 186.02 51.78 16.51 13.60 12.91 9.49 7.25 7.07 6.58 4.68 747.03
31.46 26.26 24.90 6.93 2.21 1.82 1.73 1.27 0.97 0.95 0.88 0.63 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.45
SUDAN Alcoholic Spirits (US $ mln): Sudan 2001 - 2011 Sudan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
73.71 72.74 71.72 70.71 70.33 73.68 77.85 82.26 86.92 91.84 97.03
2.29% 2.25% 2.21% 2.18% 2.15% 2.17% 2.21% 2.25% 2.29% 2.33% 2.36%
0.09% 0.09% 0.09% 0.09% 0.08% 0.08% 0.09% 0.09% 0.09% 0.09% 0.09%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Sudan: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.65 0.58 0.27 0.17 0.17 0.13 0.12 0.08 2.17
0.03 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.08
_________________________________________________________________________________________________________
Omdurman Khartoum Port Sudan Wadi Medani Al Obeid Atbara Kassala Kosti Total
559 593 936 1,099 1,107 1,259 1,272 1,447
22.03 19.78 9.02 5.90 5.82 4.28 4.16 2.70 73.68
29.89 26.85 12.24 8.01 7.90 5.81 5.64 3.67 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.46
50 SWAZILAND Alcoholic Spirits (US $ mln): Swaziland 2001 - 2011 Swaziland % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
8.29 8.37 8.44 8.52 8.62 8.88 9.18 9.49 9.81 10.14 10.48
0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Swaziland: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.12 0.06 0.03 0.02 0.01 0.01 0.01 0.26
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Mbabane Manzini Big Bend Mhlume Nhlangano Pigg's Peak Siteki Total
1,270 1,551 1,718 1,786 1,881 1,914 1,963
4.17 1.93 1.07 0.75 0.43 0.32 0.21 8.88
46.99 21.69 12.05 8.43 4.82 3.61 2.41 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.47
TANZANIA Alcoholic Spirits (US $ mln): Tanzania 2001 - 2011 Tanzania % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
50.01 49.79 49.53 49.27 49.34 51.36 53.80 56.36 59.05 61.86 64.80
1.56% 1.54% 1.53% 1.52% 1.51% 1.52% 1.53% 1.54% 1.55% 1.57% 1.58%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
51 Tanzania: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.87 0.13 0.12 0.12 0.09 0.08 0.06 0.05 1.52
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Dar es Salaam Mwanza Zanzibar Tanga Mbeya Tabora Arusha Dodoma Total
429 1,262 1,265 1,294 1,417 1,459 1,530 1,574
29.52 4.26 4.22 3.95 2.96 2.57 2.11 1.77 51.36
57.47 8.30 8.22 7.70 5.75 5.01 4.11 3.44 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.48
THE GAMBIA Alcoholic Spirits (US $ mln): The Gambia 2001 - 2011 The Gambia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.97 2.96 2.95 2.94 2.95 3.06 3.21 3.35 3.51 3.67 3.84
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
The Gambia: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.09
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Serrekunda Banjul Brikama Bakau Farefenni Sukuta Gunjur Georgetown Basse Santa Su Total
1,628 1,823 1,927 1,930 2,003 2,027 2,028 2,062 2,063
1.46 0.62 0.28 0.27 0.14 0.10 0.10 0.04 0.04 3.06
47.69 20.37 9.26 8.80 4.63 3.24 3.24 1.39 1.39 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.49
52 TOGO Alcoholic Spirits (US $ mln): Togo 2001 - 2011 Togo % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
14.03 14.10 14.15 14.20 14.32 14.81 15.38 15.97 16.59 17.23 17.89
0.44% 0.44% 0.44% 0.44% 0.44% 0.44% 0.44% 0.44% 0.44% 0.44% 0.44%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Togo: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.29 0.04 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.00 0.44
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Lome Sokodé Palimé Atakpamé Bassari Tsévié Anécho Mango Bafilo Tabligbo Total
890 1,661 1,760 1,792 1,835 1,874 1,898 1,906 1,932 2,006
9.78 1.28 0.86 0.72 0.59 0.45 0.37 0.35 0.27 0.13 14.81
66.06 8.66 5.78 4.87 3.97 3.07 2.53 2.35 1.81 0.90 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.50
TUNISIA Alcoholic Spirits (US $ mln): Tunisia 2001 - 2011 Tunisia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
124.62 124.20 123.68 123.16 123.41 128.38 134.36 140.62 147.17 154.03 161.21
3.88% 3.85% 3.82% 3.79% 3.77% 3.79% 3.82% 3.85% 3.87% 3.90% 3.93%
0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
53 Tunisia: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.52 0.59 0.25 0.24 0.23 0.23 0.21 0.18 0.16 0.16 3.79
0.06 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.15
_________________________________________________________________________________________________________
Tunis Sfax Ariana Bizerte Djerba Gabes Sousse Kairouan La Goulette Gafsa Total
270 587 958 976 990 991 1,025 1,078 1,144 1,157
51.58 20.04 8.55 8.21 7.95 7.95 7.26 6.22 5.36 5.27 128.38
40.17 15.61 6.66 6.39 6.19 6.19 5.65 4.85 4.17 4.10 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.51
UGANDA Alcoholic Spirits (US $ mln): Uganda 2001 - 2011 Uganda % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
53.04 52.60 52.12 51.64 51.55 53.82 56.59 59.51 62.59 65.81 69.21
1.65% 1.63% 1.61% 1.59% 1.57% 1.59% 1.61% 1.63% 1.65% 1.67% 1.69%
0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Uganda: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.12 0.13 0.07 0.07 0.06 0.05 0.04 0.04 1.59
0.04 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Kampala Jinja Masaka Mbale Mbarara Entebbe Tororo Gulu
358 1,244 1,484 1,494 1,555 1,577 1,621 1,622
Total
38.06 4.39 2.40 2.32 1.91 1.74 1.49 1.49 53.82
70.72 8.17 4.47 4.31 3.54 3.24 2.77 2.77 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.52
54 WESTERN SAHARA Alcoholic Spirits (US $ mln): Western Sahara 2001 - 2011 Western Sahara % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.13 0.13 0.14 0.14 0.14 0.15 0.15 0.15 0.16 0.16 0.16
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Western Sahara: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Laayoune Dakhla Semara
2,022 2,071 2,072
Total
0.11 0.02 0.02 0.15
72.31 13.85 13.85 100.00
0.00 0.00 0.00 0.00
0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.53
ZAMBIA Alcoholic Spirits (US $ mln): Zambia 2001 - 2011 Zambia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
16.53 16.56 16.57 16.59 16.68 17.29 18.01 18.76 19.54 20.35 21.20
0.51% 0.51% 0.51% 0.51% 0.51% 0.51% 0.51% 0.51% 0.51% 0.52% 0.52%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
55 Zambia: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.16 0.09 0.08 0.04 0.04 0.04 0.03 0.02 0.02 0.01 0.51
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Lusaka Kitwe Ndola Kabwe Mufulira Chingola Luanshya Livingstone Kalulushi Chililabombwe Total
1,145 1,425 1,444 1,674 1,675 1,683 1,732 1,828 1,838 1,860
5.34 2.90 2.72 1.23 1.22 1.19 1.02 0.60 0.58 0.50 17.29
30.87 16.75 15.72 7.10 7.06 6.88 5.89 3.48 3.34 2.91 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.54
ZIMBABWE Alcoholic Spirits (US $ mln): Zimbabwe 2001 - 2011 Zimbabwe % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
44.59 47.04 49.59 52.26 54.65 54.58 54.09 53.61 53.13 52.66 52.19
1.39% 1.46% 1.53% 1.61% 1.67% 1.61% 1.54% 1.47% 1.40% 1.33% 1.27%
0.06% 0.06% 0.06% 0.06% 0.07% 0.06% 0.06% 0.06% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
56 Zimbabwe: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.64 0.41 0.19 0.07 0.07 0.05 0.04 0.04 0.03 0.03 0.03 0.02 1.61
0.03 0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Harare Bulawayo Chitungwiza Gweru Mutare Kwekwe Kadoma Hwange Masvingo Chegutu Zvishavane Chinhoyi Total
564 744 1,061 1,467 1,508 1,610 1,632 1,669 1,736 1,757 1,758 1,780
21.84 13.76 6.48 2.53 2.24 1.54 1.44 1.25 0.99 0.87 0.87 0.77 54.58
40.01 25.21 11.87 4.64 4.11 2.82 2.64 2.29 1.82 1.59 1.59 1.41 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
4 4.1
57
ASIA EXECUTIVE SUMMARY Market Potential for Alcoholic Spirits in Asia (US $ mln): 2006 Latent Demand US $ mln
Country
% of Asia
_________________________________________________________________________________________________________
China Japan India South Korea Indonesia Thailand Taiwan Philippines Malaysia Bangladesh Hong Kong Vietnam Singapore Burma Sri Lanka Nepal North Korea Cambodia Papua New Guinea Laos Macau Brunei Mongolia Bhutan Maldives Other Total
9,332.52 6,324.40 4,519.00 1,593.28 1,335.62 841.00 794.02 629.42 465.26 415.58 378.97 316.39 230.00 130.15 128.54 68.46 43.24 32.75 24.69 18.31 15.75 11.94 9.33 4.72 1.23 1.23 27,665.82
33.73% 22.86% 16.33% 5.76% 4.83% 3.04% 2.87% 2.28% 1.68% 1.50% 1.37% 1.14% 0.83% 0.47% 0.46% 0.25% 0.16% 0.12% 0.09% 0.07% 0.06% 0.04% 0.03% 0.02% 0.00% 0.00% 100.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Market Potential for Alcoholic Spirits in Asia (US $ mln): 2006 India Japan
South Korea
Other China
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
58 The Market for Alcoholic Spirits in Asia: 2001 - 2011 US $ mln % of Globe
Year
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
27,154.21 26,959.08 26,749.38 26,543.43 26,532.45 27,665.82 29,050.65 30,510.20 32,048.69 33,670.62 35,380.73
33.68 33.19 32.70 32.21 31.80 31.89 32.06 32.23 32.41 32.58 32.77
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.2
BANGLADESH Alcoholic Spirits (US $ mln): Bangladesh 2001 - 2011 Bangladesh % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
405.26 403.28 401.01 398.69 399.07 415.58 435.56 456.51 478.47 501.49 525.61
1.49% 1.50% 1.50% 1.50% 1.50% 1.50% 1.50% 1.50% 1.49% 1.49% 1.49%
0.50% 0.50% 0.49% 0.48% 0.48% 0.48% 0.48% 0.48% 0.48% 0.49% 0.49%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
59 Bangladesh: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.63 0.26 0.17 0.07 0.07 0.05 0.05 0.05 0.04 0.04 0.04 0.03 1.50
0.20 0.08 0.05 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.48
_________________________________________________________________________________________________________
Dhaka Chittagong Khulna Narayanganj Rajshahi Mymensingh Comilla Barisal Sylhet Rangpur Jessore Saidpur Total
115 212 286 591 621 739 755 782 796 834 840 915
173.66 71.93 47.41 19.89 18.64 14.02 13.51 12.70 12.33 11.23 10.94 9.32 415.58
41.79 17.31 11.41 4.79 4.49 3.37 3.25 3.06 2.97 2.70 2.63 2.24 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.3
BHUTAN Alcoholic Spirits (US $ mln): Bhutan 2001 - 2011 Bhutan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
4.66 4.62 4.58 4.53 4.53 4.72 4.97 5.22 5.49 5.78 6.08
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Bhutan: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Thimphu Taga Dzong Punakha Bumthang Phuntsholing Paro Tongsa Dzong Total
1,678 1,696 1,774 1,811 1,830 1,984 1,985
1.20 1.14 0.78 0.66 0.60 0.18 0.18 4.72
25.32 24.05 16.46 13.92 12.66 3.80 3.80 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.4
60 BRUNEI Alcoholic Spirits (US $ mln): Brunei 2001 - 2011 Brunei % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
11.25 11.32 11.39 11.46 11.57 11.94 12.38 12.83 13.30 13.79 14.30
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Brunei: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.01 0.01 0.04
0.01 0.00 0.00 0.01
_________________________________________________________________________________________________________
Bandar Seri Begawan Seria Kuala Belait Total
1,059 1,410 1,486
6.54 3.02 2.39 11.94
54.74 25.26 20.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.5
BURMA Alcoholic Spirits (US $ mln): Burma 2001 - 2011 Burma % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
126.16 125.79 125.33 124.86 125.16 130.15 136.15 142.43 149.00 155.86 163.05
0.46% 0.47% 0.47% 0.47% 0.47% 0.47% 0.47% 0.47% 0.46% 0.46% 0.46%
0.16% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
61 Burma: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.30 0.07 0.03 0.02 0.02 0.01 0.01 0.01 0.47
0.10 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.15
_________________________________________________________________________________________________________
Yangon Mandalay Moulmein Pegu Bassein Sittwe Taunggye Monywa Total
192 641 1,015 1,174 1,194 1,326 1,327 1,333
83.58 18.12 7.48 5.10 4.89 3.67 3.67 3.64 130.15
64.22 13.92 5.75 3.92 3.76 2.82 2.82 2.79 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.6
CAMBODIA Alcoholic Spirits (US $ mln): Cambodia 2001 - 2011 Cambodia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
31.32 31.37 31.39 31.42 31.60 32.75 34.12 35.53 37.01 38.55 40.16
0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.11% 0.11%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Cambodia: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.09 0.03 0.12
0.03 0.01 0.04
_________________________________________________________________________________________________________
Bhnom Penh Kompong Cham Total
481 1,028
25.51 7.24 32.75
77.88 22.12 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.7
62 CHINA Alcoholic Spirits (US $ mln): China 2001 - 2011 China % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
9,476.10 9,305.01 9,129.88 8,957.05 8,875.94 9,332.52 9,907.39 10,517.67 11,165.55 11,853.33 12,583.48
34.90% 34.52% 34.13% 33.74% 33.45% 33.73% 34.10% 34.47% 34.84% 35.20% 35.57%
11.75% 11.46% 11.16% 10.87% 10.64% 10.76% 10.93% 11.11% 11.29% 11.47% 11.65%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
China: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
4.83 4.03 3.41 3.11 2.86 2.47 1.63 1.62 1.61 1.50 1.37 1.31 1.30 1.24 0.86 0.59 33.73
1.54 1.28 1.09 0.99 0.91 0.79 0.52 0.52 0.51 0.48 0.44 0.42 0.41 0.39 0.27 0.19 10.76
_________________________________________________________________________________________________________
Shanghai Beijing Chongqing Guangzhou Chengdu Tianjin Harbin Nanjing Wuhan Jinan Shenyang Changchun Xi'an Dalian Shenzhen Others Total
5 6 9 11 14 18 30 31 32 36 38 41 43 48 78
1,336.30 1,113.66 942.48 859.77 791.26 684.51 451.55 447.78 445.81 413.61 379.64 362.83 359.42 342.00 237.38 164.51 9332.52
14.32 11.93 10.10 9.21 8.48 7.33 4.84 4.80 4.78 4.43 4.07 3.89 3.85 3.66 2.54 1.76 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.8
63 HONG KONG Alcoholic Spirits (US $ mln): Hong Kong 2001 - 2011 Hong Kong % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
396.35 385.41 374.49 363.83 357.89 378.97 406.10 435.18 466.34 499.72 535.50
1.46% 1.43% 1.40% 1.37% 1.35% 1.37% 1.40% 1.43% 1.46% 1.48% 1.51%
0.49% 0.47% 0.46% 0.44% 0.43% 0.44% 0.45% 0.46% 0.47% 0.48% 0.50%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Hong Kong: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.37 1.37
0.44 0.44
_________________________________________________________________________________________________________
Hong Kong Total
39
378.97 378.97
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.9
INDIA Alcoholic Spirits (US $ mln): India 2001 - 2011 India % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
4,453.43 4,416.38 4,376.19 4,335.89 4,328.61 4,519.00 4,752.17 4,997.38 5,255.24 5,526.40 5,811.55
16.40% 16.38% 16.36% 16.34% 16.31% 16.33% 16.36% 16.38% 16.40% 16.41% 16.43%
5.52% 5.44% 5.35% 5.26% 5.19% 5.21% 5.24% 5.28% 5.31% 5.35% 5.38%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
64 India: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
2.82 1.93 1.31 1.25 1.13 1.02 1.02 0.92 0.92 0.72 0.72 0.51 0.48 0.41 0.38 0.81 16.33
0.90 0.62 0.42 0.40 0.36 0.32 0.32 0.29 0.29 0.23 0.23 0.16 0.15 0.13 0.12 0.26 5.21
_________________________________________________________________________________________________________
Maharashtra State Uttar Pradesh State West Bengal State Andhra Pradesh State Tamil Nadu State Gujarat State Madhya Pradesh State Karnataka State Bihar State Rajasthan State Punjab State Haryana State Kerala State Orissa State Union Territories Others Total
16 26 42 46 52 59 60 68 69 98 101 133 142 164 170
779.42 535.23 361.13 346.88 311.58 281.71 281.10 255.25 254.68 199.18 197.95 142.17 132.49 112.79 104.18 223.27 4519.00
17.25 11.84 7.99 7.68 6.89 6.23 6.22 5.65 5.64 4.41 4.38 3.15 2.93 2.50 2.31 4.94 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.10
INDONESIA Alcoholic Spirits (US $ mln): Indonesia 2001 - 2011 Indonesia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1,292.67 1,289.58 1,285.49 1,281.27 1,284.86 1,335.62 1,396.52 1,460.20 1,526.78 1,596.40 1,669.20
4.76% 4.78% 4.81% 4.83% 4.84% 4.83% 4.81% 4.79% 4.76% 4.74% 4.72%
1.60% 1.59% 1.57% 1.55% 1.54% 1.54% 1.54% 1.54% 1.54% 1.54% 1.55%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
65 Indonesia: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.87 0.77 0.74 0.50 0.27 0.22 0.17 0.17 0.14 0.11 0.09 0.09 0.09 0.08 0.08 0.43 4.83
0.28 0.25 0.24 0.16 0.09 0.07 0.06 0.05 0.05 0.04 0.03 0.03 0.03 0.03 0.03 0.14 1.54
_________________________________________________________________________________________________________
Jawa Barat DKI jakarta Jawa Timur Jawa Tengah Sumatra Utara Riau Kalimentan Timur Sumatra Selatan Daerah Istimerwa Aceh Sulawesi Selatan Sumatra Barat Lampung Kalimantan Barat Bali Irian Jaya Others Total
74 92 95 138 207 237 283 295 341 418 492 507 519 539 566
241.83 212.91 204.54 138.08 75.11 61.22 47.81 46.22 39.60 31.39 24.89 24.42 23.80 23.03 21.79 118.96 1335.62
18.11 15.94 15.31 10.34 5.62 4.58 3.58 3.46 2.97 2.35 1.86 1.83 1.78 1.72 1.63 8.91 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.11
JAPAN Alcoholic Spirits (US $ mln): Japan 2001 - 2011 Japan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
5,803.05 5,892.05 5,977.62 6,063.75 6,161.64 6,324.40 6,502.11 6,684.81 6,872.64 7,065.75 7,264.29
21.37% 21.86% 22.35% 22.84% 23.22% 22.86% 22.38% 21.91% 21.44% 20.98% 20.53%
7.20% 7.25% 7.31% 7.36% 7.39% 7.29% 7.18% 7.06% 6.95% 6.84% 6.73%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
66 Japan: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
3.83 1.55 0.89 0.85 0.61 0.55 0.50 0.48 0.45 0.43 0.36 0.36 0.30 0.28 0.25 11.18 22.86
1.22 0.49 0.28 0.27 0.19 0.18 0.16 0.15 0.14 0.14 0.12 0.12 0.09 0.09 0.08 3.56 7.29
_________________________________________________________________________________________________________
Tokyo Yokohama Nagoya Osaka Sapporo Kawasaki Kyoto Kobe Fukuoka Hiroshima Chiba Sendai Kitakyushu Sakai Sagamihara Others Total
7 33 73 81 119 131 135 143 151 155 177 178 196 203 217
1,059.38 429.21 245.53 234.05 168.50 152.41 139.04 131.89 124.69 118.80 100.53 100.16 81.87 78.00 68.02 3,092.31 6324.40
16.75 6.79 3.88 3.70 2.66 2.41 2.20 2.09 1.97 1.88 1.59 1.58 1.29 1.23 1.08 48.89 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.12
LAOS Alcoholic Spirits (US $ mln): Laos 2001 - 2011 Laos % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
17.51 17.54 17.55 17.56 17.66 18.31 19.07 19.86 20.69 21.55 22.45
0.06% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.06% 0.06% 0.06%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
67 Laos: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.05 0.01 0.01 0.01 0.00 0.00 0.07
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Vientiane Savannakhet Pakse Luang Prabang Sayaboury Khammouane Total
783 1,581 1,613 1,624 1,869 1,877
12.69 1.72 1.51 1.48 0.47 0.44 18.31
69.30 9.38 8.27 8.09 2.57 2.39 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.13
MACAU Alcoholic Spirits (US $ mln): Macau 2001 - 2011 Macau % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
14.61 14.78 14.95 15.11 15.31 15.75 16.25 16.77 17.30 17.84 18.41
0.05% 0.05% 0.06% 0.06% 0.06% 0.06% 0.06% 0.05% 0.05% 0.05% 0.05%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Macau: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.05 0.00 0.00 0.06
0.02 0.00 0.00 0.02
_________________________________________________________________________________________________________
Macau Taipa Coloane
715 1,793 1,965
Total
14.83 0.71 0.21 15.75
94.12 4.52 1.36 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.14
68 MALAYSIA Alcoholic Spirits (US $ mln): Malaysia 2001 - 2011 Malaysia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
476.65 466.67 456.54 446.58 441.56 465.26 495.32 527.31 561.38 597.64 636.25
1.76% 1.73% 1.71% 1.68% 1.66% 1.68% 1.71% 1.73% 1.75% 1.77% 1.80%
0.59% 0.57% 0.56% 0.54% 0.53% 0.54% 0.55% 0.56% 0.57% 0.58% 0.59%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Malaysia: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.37 0.12 0.11 0.10 0.08 0.08 0.08 0.07 0.07 0.07 0.07 0.07 0.06 0.06 0.06 0.20 1.68
0.12 0.04 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.06 0.54
_________________________________________________________________________________________________________
Kuala Lumpur Ipoh Johor Baharu Melaka Petaling Jaya Tawai Kelang Kuala Terengganu Sandakan Kota Baharu George Town Kota Kinabalu Kuantan Taiping Seremban Others Total
173 394 431 467 545 560 563 581 585 596 597 620 649 677 680
102.75 34.34 29.49 26.56 22.87 21.96 21.87 20.52 20.05 19.72 19.69 18.71 17.80 16.44 16.38 56.13 465.26
22.08 7.38 6.34 5.71 4.92 4.72 4.70 4.41 4.31 4.24 4.23 4.02 3.83 3.53 3.52 12.06 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.15
69 MALDIVES Alcoholic Spirits (US $ mln): Maldives 2001 - 2011 Maldives % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.24 1.22 1.20 1.18 1.17 1.23 1.30 1.38 1.46 1.55 1.64
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Maldives: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Male
1,673
Total
1.23 1.23
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.16
MONGOLIA Alcoholic Spirits (US $ mln): Mongolia 2001 - 2011 Mongolia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
8.26 8.49 8.71 8.94 9.17 9.33 9.49 9.64 9.80 9.97 10.13
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
70 Mongolia: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.03
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Ulaanbaatar Darhan Erdenedalay Choybalsan Nalayh Ulaangom Uliastay Total
1,038 1,734 1,849 1,924 1,980 1,981 1,987
6.93 1.01 0.54 0.29 0.19 0.19 0.18 9.33
74.25 10.84 5.83 3.12 2.03 2.03 1.90 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.17
NEPAL Alcoholic Spirits (US $ mln): Nepal 2001 - 2011 Nepal % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
65.16 65.36 65.52 65.66 66.12 68.46 71.20 74.06 77.03 80.12 83.33
0.24% 0.24% 0.24% 0.25% 0.25% 0.25% 0.25% 0.24% 0.24% 0.24% 0.24%
0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Nepal: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.07 0.04 0.04 0.04 0.03 0.02 0.01 0.25
0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.08
_________________________________________________________________________________________________________
Kathmandu Sallyan Pyuthan Jumla Biratnagar Lalitpur Bhaktapur Total
642 817 828 874 1,029 1,081 1,322
18.10 11.70 11.40 10.16 7.24 6.16 3.70 68.46
26.43 17.10 16.65 14.85 10.57 9.00 5.40 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.18
71 NORTH KOREA Alcoholic Spirits (US $ mln): North Korea 2001 - 2011 North Korea % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
37.11 38.52 39.95 41.43 42.80 43.24 43.53 43.82 44.10 44.40 44.69
0.14% 0.14% 0.15% 0.16% 0.16% 0.16% 0.15% 0.14% 0.14% 0.13% 0.13%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
North Korea: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.06 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.16
0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Pyongyang Chongjin Nampo Sinuiju Hungnam Wonsan Kaesong Hamhung Kimchaek Haeju Sariwon Total
658 1,189 1,235 1,373 1,455 1,502 1,503 1,525 1,566 1,642 1,765
17.21 4.92 4.51 3.26 2.61 2.28 2.26 2.12 1.83 1.39 0.85 43.24
39.81 11.37 10.42 7.54 6.03 5.28 5.22 4.90 4.24 3.21 1.96 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.19
72 PAPUA NEW GUINEA Alcoholic Spirits (US $ mln): Papua New Guinea 2001 - 2011 Papua New Guinea % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
23.21 23.38 23.53 23.68 23.91 24.69 25.58 26.50 27.46 28.45 29.48
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Papua New Guinea: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Port Moresby Lae Madang Wewak Goroka Rabaul Mount Hagen Total
832 1,096 1,561 1,582 1,594 1,679 1,738
11.34 5.97 1.86 1.72 1.64 1.19 0.97 24.69
45.92 24.17 7.55 6.95 6.65 4.83 3.93 100.00
0.04 0.02 0.01 0.01 0.01 0.00 0.00 0.09
0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.20
PHILIPPINES Alcoholic Spirits (US $ mln): Philippines 2001 - 2011 Philippines % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
598.20 600.37 602.06 603.70 608.12 629.42 654.35 680.26 707.19 735.20 764.31
2.20% 2.23% 2.25% 2.27% 2.29% 2.28% 2.25% 2.23% 2.21% 2.18% 2.16%
0.74% 0.74% 0.74% 0.73% 0.73% 0.73% 0.72% 0.72% 0.72% 0.71% 0.71%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
73 Philippines: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
2.01 0.05 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.05 2.28
0.64 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01 0.73
_________________________________________________________________________________________________________
Manila Quezon City Davao Cebu Caloocan Makati Zamboanga Cagayan de Oro Pasig Pasay Las Pinas Bacolod Valenzuela Marikina Paranaque Others Total
22 771 1,020 1,154 1,187 1,350 1,355 1,387 1,407 1,412 1,420 1,452 1,454 1,485 1,487
556.82 12.92 7.40 5.30 4.95 3.49 3.41 3.19 3.06 2.99 2.93 2.64 2.62 2.39 2.37 12.94 629.42
88.46 2.05 1.18 0.84 0.79 0.55 0.54 0.51 0.49 0.48 0.47 0.42 0.42 0.38 0.38 2.06 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.21
SEYCHELLES Alcoholic Spirits (US $ mln): Seychelles 2001 - 2011 Seychelles % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.13 1.14 1.16 1.18 1.19 1.23 1.26 1.30 1.34 1.37 1.41
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Seychelles: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00 0.00 0.00
0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Victoria Anse Boileau Cascade Anse Royale Total
1,761 2,002 2,016 2,017
0.85 0.15 0.11 0.11 1.23
69.70 12.12 9.09 9.09 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.22
74 SINGAPORE Alcoholic Spirits (US $ mln): Singapore 2001 - 2011 Singapore % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
240.91 234.15 227.40 220.82 217.14 230.00 246.59 264.36 283.42 303.86 325.77
0.89% 0.87% 0.85% 0.83% 0.82% 0.83% 0.85% 0.87% 0.88% 0.90% 0.92%
0.30% 0.29% 0.28% 0.27% 0.26% 0.27% 0.27% 0.28% 0.29% 0.29% 0.30%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Singapore: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.83 0.83
0.27 0.27
_________________________________________________________________________________________________________
Singapore Total
83
230.00 230.00
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.23
SOUTH KOREA Alcoholic Spirits (US $ mln): South Korea 2001 - 2011 South Korea % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1,641.97 1,604.45 1,566.57 1,529.41 1,509.99 1,593.28 1,699.39 1,812.57 1,933.29 2,062.04 2,199.37
6.05% 5.95% 5.86% 5.76% 5.69% 5.76% 5.85% 5.94% 6.03% 6.12% 6.22%
2.04% 1.98% 1.92% 1.86% 1.81% 1.84% 1.88% 1.91% 1.95% 2.00% 2.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
75 South Korea: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
2.81 0.71 0.50 0.41 0.24 0.24 0.23 0.21 0.14 0.11 0.10 0.06 5.76
0.90 0.23 0.16 0.13 0.08 0.08 0.07 0.07 0.04 0.04 0.03 0.02 1.84
_________________________________________________________________________________________________________
Seoul Pusan Inchon Taegu Kwangju Taejon Ulsan Suwon Masan Chonju Cheju Mokpo
17 103 137 165 221 222 234 248 361 414 442 682
Total
778.26 195.85 138.25 112.32 66.24 66.24 63.65 57.70 37.83 31.78 28.80 16.37 1593.28
48.85 12.29 8.68 7.05 4.16 4.16 3.99 3.62 2.37 1.99 1.81 1.03 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.24
SRI LANKA Alcoholic Spirits (US $ mln): Sri Lanka 2001 - 2011 Sri Lanka % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
125.92 125.12 124.23 123.33 123.30 128.54 134.92 141.61 148.63 156.01 163.74
0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46%
0.16% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Sri Lanka: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.21 0.06 0.04 0.04 0.04 0.03 0.02 0.01 0.46
0.07 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.15
_________________________________________________________________________________________________________
Colombo Dehiwala Jaffna Moratuwa Kandy Galle Negombo Trincomalee Total
245 681 797 809 838 913 1,161 1,314
58.57 16.38 12.26 11.83 11.15 9.35 5.23 3.77 128.54
45.56 12.74 9.54 9.21 8.67 7.27 4.07 2.94 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.25
76 TAIWAN Alcoholic Spirits (US $ mln): Taiwan 2001 - 2011 Taiwan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
786.03 778.34 770.11 761.88 759.76 794.02 836.19 880.59 927.34 976.58 1,028.44
2.89% 2.89% 2.88% 2.87% 2.86% 2.87% 2.88% 2.89% 2.89% 2.90% 2.91%
0.98% 0.96% 0.94% 0.92% 0.91% 0.92% 0.92% 0.93% 0.94% 0.95% 0.95%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Taiwan: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.86 0.36 0.24 0.15 0.12 0.09 0.09 0.08 0.08 0.07 0.06 0.06 0.06 0.06 0.05 0.45 2.87
0.27 0.12 0.08 0.05 0.04 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.14 0.92
_________________________________________________________________________________________________________
Taipei Kaohsuing Taichung Tainan Panchiao Hsinchu Chungho Sanchung Keelung Chungli Chiayi Taoyuan Fengshan Hsintien Yungho Others Total
76 179 219 329 410 521 527 535 561 633 651 675 694 708 731
237.86 100.09 67.66 40.85 32.33 23.77 23.57 23.19 21.96 18.26 17.70 16.46 15.99 15.28 14.22 124.86 794.02
29.96 12.60 8.52 5.14 4.07 2.99 2.97 2.92 2.77 2.30 2.23 2.07 2.01 1.92 1.79 15.72 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.26
77 THAILAND Alcoholic Spirits (US $ mln): Thailand 2001 - 2011 Thailand % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
806.59 807.08 806.94 806.70 810.78 841.00 876.82 914.17 953.11 993.72 1,036.05
2.97% 2.99% 3.02% 3.04% 3.06% 3.04% 3.02% 3.00% 2.97% 2.95% 2.93%
1.00% 0.99% 0.99% 0.98% 0.97% 0.97% 0.97% 0.97% 0.96% 0.96% 0.96%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Thailand: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
2.83 0.11 0.03 0.02 0.02 0.02 0.01 0.01 0.00 3.04
0.90 0.03 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.97
_________________________________________________________________________________________________________
Bangkok Chon Buri Songkhla Nakhon Ratchasima Chiang Mai Khon Kaen Nakhon Si Thammarat Phitsanulok Hat Yai Total
15 439 941 1,156 1,173 1,223 1,365 1,631 1,972
783.01 29.11 8.88 5.28 5.13 4.61 3.33 1.45 0.20 841.00
93.11 3.46 1.06 0.63 0.61 0.55 0.40 0.17 0.02 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.27
VIETNAM Alcoholic Spirits (US $ mln): Vietnam 2001 - 2011 Vietnam % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
309.46 307.65 305.61 303.55 303.60 316.39 331.92 348.22 365.32 383.25 402.07
1.14% 1.14% 1.14% 1.14% 1.14% 1.14% 1.14% 1.14% 1.14% 1.14% 1.14%
0.38% 0.38% 0.37% 0.37% 0.36% 0.36% 0.37% 0.37% 0.37% 0.37% 0.37%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
78 Vietnam: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.36 0.31 0.21 0.09 0.09 0.07 0.02 1.14
0.11 0.10 0.07 0.03 0.03 0.02 0.01 0.36
_________________________________________________________________________________________________________
Ho Chi Minh Can Tho Hanoi Thai Nguyen Da Nang Hue Pleyku Total
181 190 250 494 497 608 1,072
99.53 84.48 57.12 24.78 24.72 19.45 6.31 316.39
31.46 26.70 18.05 7.83 7.81 6.15 2.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East
5 5.1
79
EUROPE & THE MIDDLE EAST EXECUTIVE SUMMARY
Country
Market Potential for Alcoholic Spirits in Europe & the Middle East (US $ mln): 2006 Latent Demand US $ mln % of Europe & the Middle East
_________________________________________________________________________________________________________
Germany France United Kingdom Italy Spain Russia Turkey Netherlands Poland Pakistan Belgium Saudi Arabia Switzerland Iran Austria Sweden Ukraine Greece Portugal Denmark Czech Republic Romania Norway Finland Hungary Other Total
3,919.39 2,932.87 2,753.29 2,573.40 1,466.35 1,151.95 912.02 790.14 668.83 575.91 527.56 471.97 419.07 418.05 411.17 401.35 389.04 369.69 321.42 275.47 267.39 267.20 250.87 242.53 233.40 2,344.69 25,355.00
15.46% 11.57% 10.86% 10.15% 5.78% 4.54% 3.60% 3.12% 2.64% 2.27% 2.08% 1.86% 1.65% 1.65% 1.62% 1.58% 1.53% 1.46% 1.27% 1.09% 1.05% 1.05% 0.99% 0.96% 0.92% 9.25% 100.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Market Potential for Alcoholic Spirits in Europe & the Middle East (US $ mln): 2006 Italy United Kingdom France
Germany
www.icongrouponline.com
Other
©2005 ICON Group International, Inc.
Europe & the Middle East
80
The Market for Alcoholic Spirits in Europe & the Middle East: 2001 - 2011 US $ mln % of Globe
Year
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
24,194.70 24,248.04 24,284.19 24,319.60 24,476.16 25,355.00 26,390.61 27,470.52 28,596.75 29,771.45 30,996.84
30.01 29.85 29.69 29.51 29.34 29.22 29.12 29.02 28.92 28.81 28.71
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.2
AFGHANISTAN Alcoholic Spirits (US $ mln): Afghanistan 2001 - 2011 Afghanistan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
37.68 38.51 39.33 40.16 41.01 41.89 42.80 43.72 44.67 45.63 46.62
0.16% 0.16% 0.16% 0.17% 0.17% 0.17% 0.16% 0.16% 0.16% 0.15% 0.15%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Afghanistan: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.11 0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.17
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Kabul Qandahar Herat Mazar-e-Sharif Jalalabad Qonduz Baghlan Meymaneh Pol-e-Khomri Ghazni Total
464 1,261 1,362 1,477 1,713 1,717 1,777 1,784 1,824 1,827
26.88 4.27 3.34 2.47 1.10 1.08 0.77 0.76 0.62 0.60 41.89
64.17 10.18 7.98 5.90 2.61 2.57 1.85 1.80 1.49 1.44 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East 5.3
81
ALBANIA Alcoholic Spirits (US $ mln): Albania 2001 - 2011 Albania % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
21.89 21.55 21.20 20.85 20.70 21.72 23.01 24.37 25.81 27.33 28.95
0.09% 0.09% 0.09% 0.09% 0.08% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
0.03% 0.03% 0.03% 0.03% 0.02% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Albania: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.09
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Tirane Durres Elbasan Shkoder Vlore Korce Berat Fier Lushnje
1,035 1,479 1,481 1,489 1,526 1,550 1,662 1,670 1,767
Total
7.04 2.46 2.43 2.37 2.12 1.93 1.28 1.25 0.84 21.72
32.42 11.33 11.19 10.90 9.76 8.90 5.88 5.74 3.87 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.4
ANDORRA Alcoholic Spirits (US $ mln): Andorra 2001 - 2011 Andorra % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.15 2.20 2.25 2.29 2.34 2.39 2.45 2.50 2.55 2.61 2.66
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East
82 Andorra: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Andorra la Vella Les Escaldes Total
1,634 1,742
1.44 0.96 2.39
60.00 40.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.5
ARMENIA Alcoholic Spirits (US $ mln): Armenia 2001 - 2011 Armenia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
19.84 19.78 19.70 19.61 19.65 20.44 21.39 22.39 23.44 24.53 25.67
0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Armenia: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.05 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.08
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Yerevan Gyumri Kirovakan Hrazdan Echmiadzin Abovian Kaphan Hoktemberian Charentsavan Artashat Kamo Sevan Goris Massis Others Total
821 1,553 1,602 1,833 1,843 1,846 1,876 1,890 1,909 1,917 1,919 1,941 1,942 1,945
11.56 1.92 1.58 0.59 0.56 0.55 0.44 0.41 0.34 0.31 0.30 0.25 0.25 0.23 0.90 20.44
56.57 9.39 7.74 2.89 2.75 2.70 2.15 2.02 1.65 1.51 1.47 1.24 1.24 1.15 4.40 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East 5.6
83
AUSTRIA Alcoholic Spirits (US $ mln): Austria 2001 - 2011 Austria % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
387.81 390.20 392.28 394.33 397.98 411.17 426.42 442.24 458.65 475.66 493.31
1.60% 1.61% 1.62% 1.62% 1.63% 1.62% 1.62% 1.61% 1.60% 1.60% 1.59%
0.48% 0.48% 0.48% 0.48% 0.48% 0.47% 0.47% 0.47% 0.46% 0.46% 0.46%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Austria: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.97 0.15 0.13 0.09 0.07 0.06 0.03 0.03 0.03 0.02 0.02 0.01 1.62
0.28 0.05 0.04 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.47
_________________________________________________________________________________________________________
Vienna Graz Linz Salzburg Innsbruck Klagenfurt Villach Wels Sankt Poelten Steyr Bregenz Eisenstadt Total
72 347 411 551 619 738 959 974 983 1,084 1,233 1,549
246.96 39.20 32.26 22.42 18.87 14.03 8.55 8.23 8.07 6.13 4.52 1.94 411.17
60.06 9.53 7.85 5.45 4.59 3.41 2.08 2.00 1.96 1.49 1.10 0.47 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East 5.7
84
AZERBAIJAN Alcoholic Spirits (US $ mln): Azerbaijan 2001 - 2011 Azerbaijan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
52.88 51.07 49.29 47.56 46.55 49.53 53.42 57.62 62.15 67.04 72.31
0.22% 0.21% 0.20% 0.20% 0.19% 0.20% 0.20% 0.21% 0.22% 0.23% 0.23%
0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.07%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Azerbaijan: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.14 0.02 0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.20
0.04 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Baku Gyandzha Sumgait Mingechaur Sheki Nakhichevan Lenkoran Stepanakert Shemakha Total
395 1,134 1,234 1,645 1,724 1,735 1,770 1,804 1,899
34.32 5.43 4.51 1.37 1.04 1.00 0.82 0.68 0.37 49.53
69.28 10.96 9.11 2.76 2.09 2.01 1.66 1.38 0.75 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.8
BAHRAIN Alcoholic Spirits (US $ mln): Bahrain 2001 - 2011 Bahrain % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
20.04 19.98 19.89 19.81 19.85 20.65 21.61 22.62 23.67 24.77 25.93
0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East
85 Bahrain: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.02 0.01 0.01 0.00 0.08
0.01 0.01 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Manama Muharraq Jidd Hafs Isa Town Al Hidd
868 1,159 1,378 1,637 1,868
Total
10.26 5.26 3.24 1.42 0.47 20.65
49.67 25.49 15.69 6.86 2.29 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.9
BELARUS Alcoholic Spirits (US $ mln): Belarus 2001 - 2011 Belarus % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
153.28 153.53 153.66 153.76 154.66 160.31 166.97 173.92 181.15 188.69 196.54
0.63% 0.63% 0.63% 0.63% 0.63% 0.63% 0.63% 0.63% 0.63% 0.63% 0.63%
0.19% 0.19% 0.19% 0.19% 0.19% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Belarus: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.24 0.08 0.05 0.05 0.04 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.63
0.07 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.18
_________________________________________________________________________________________________________
Minsk Gomel Mogilyov Vitebsk Grodno Brest Bobruysk Baranovichi Borisov Orsha Pinsk Mozyr Total
238 616 747 758 865 887 961 1,087 1,129 1,209 1,230 1,305
60.76 19.12 13.61 13.38 10.33 9.87 8.53 6.08 5.51 4.70 4.55 3.86 160.31
37.91 11.93 8.49 8.35 6.44 6.15 5.32 3.79 3.44 2.93 2.84 2.41 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East 5.10
86
BELGIUM Alcoholic Spirits (US $ mln): Belgium 2001 - 2011 Belgium % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
505.21 505.77 505.93 506.03 508.79 527.56 549.77 572.91 597.03 622.16 648.35
2.09% 2.09% 2.08% 2.08% 2.08% 2.08% 2.08% 2.09% 2.09% 2.09% 2.09%
0.63% 0.62% 0.62% 0.61% 0.61% 0.61% 0.61% 0.61% 0.60% 0.60% 0.60%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Belgium: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.73 0.36 0.17 0.16 0.15 0.09 0.08 0.07 0.06 0.06 0.06 0.06 0.05 2.08
0.21 0.10 0.05 0.05 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.61
_________________________________________________________________________________________________________
Brussels Antwerp Ghent Charleroi Liege Bruges Namur Mons Leuven Aalst Mechelen Kortrijk Oostende
109 185 309 339 359 553 603 663 696 721 723 724 773
Total
184.08 90.33 44.22 39.66 37.95 22.39 19.55 17.08 15.94 14.61 14.42 14.42 12.90 527.56
34.89 17.12 8.38 7.52 7.19 4.24 3.71 3.24 3.02 2.77 2.73 2.73 2.45 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East 5.11
87
BOSNIA AND HERZEGOVINA Alcoholic Spirits (US $ mln): Bosnia and Herzegovina 2001 - 2011 Bosnia and Herzegovina % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
13.69 13.44 13.19 12.94 12.82 13.48 14.31 15.19 16.13 17.12 18.18
0.06% 0.06% 0.05% 0.05% 0.05% 0.05% 0.05% 0.06% 0.06% 0.06% 0.06%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Bosnia and Herzegovina: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Sarajevo Banja Luca Zenica Tuzla Mostar Prijedor Doboj Total
1,153 1,546 1,627 1,657 1,664 1,699 1,726
5.30 1.96 1.46 1.32 1.27 1.13 1.03 13.48
39.33 14.57 10.84 9.80 9.44 8.37 7.63 100.00
0.02 0.01 0.01 0.01 0.01 0.00 0.00 0.05
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.12
BULGARIA Alcoholic Spirits (US $ mln): Bulgaria 2001 - 2011 Bulgaria % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
95.25 94.93 94.54 94.13 94.33 98.12 102.69 107.48 112.49 117.73 123.22
0.39% 0.39% 0.39% 0.39% 0.39% 0.39% 0.39% 0.39% 0.39% 0.40% 0.40%
0.12% 0.12% 0.12% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East
88 Bulgaria: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.15 0.05 0.04 0.03 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.39
0.04 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.11
_________________________________________________________________________________________________________
Sofia Plovdiv Varna Burgas Ruse Stara Zagora Pleven Tolbukhin Sliven Shumen Pernik Total
356 800 863 1,050 1,064 1,155 1,231 1,315 1,335 1,338 1,371
38.32 12.12 10.39 6.72 6.45 5.29 4.55 3.77 3.63 3.60 3.29 98.12
39.05 12.35 10.58 6.85 6.57 5.40 4.64 3.84 3.70 3.67 3.36 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.13
CROATIA Alcoholic Spirits (US $ mln): Croatia 2001 - 2011 Croatia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
47.66 47.93 48.17 48.39 48.82 50.46 52.36 54.32 56.37 58.49 60.69
0.20% 0.20% 0.20% 0.20% 0.20% 0.20% 0.20% 0.20% 0.20% 0.20% 0.20%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Croatia: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.11 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.20
0.03 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Zagreb Rijeka Split Osijek Zadar Slavonski Brod Vukovar Dubrovnik Total
447 1,205 1,245 1,307 1,428 1,458 1,545 1,599
28.52 4.73 4.39 3.86 2.82 2.57 1.97 1.60 50.46
56.52 9.38 8.71 7.65 5.58 5.10 3.90 3.17 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East 5.14
89
CYPRUS Alcoholic Spirits (US $ mln): Cyprus 2001 - 2011 Cyprus % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
18.49 18.62 18.73 18.83 19.01 19.64 20.36 21.10 21.87 22.67 23.50
0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Cyprus: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.03 0.02 0.01 0.01 0.08
0.01 0.01 0.00 0.00 0.02
_________________________________________________________________________________________________________
Nicosia Limassol Larnaca Famagusta Total
955 1,079 1,442 1,529
8.61 6.19 2.73 2.11 19.64
43.83 31.50 13.91 10.76 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.15
CZECH REPUBLIC Alcoholic Spirits (US $ mln): Czech Republic 2001 - 2011 Czech Republic % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
249.90 252.20 254.31 256.42 259.37 267.39 276.51 285.93 295.68 305.77 316.19
1.03% 1.04% 1.05% 1.05% 1.06% 1.05% 1.05% 1.04% 1.03% 1.03% 1.02%
0.31% 0.31% 0.31% 0.31% 0.31% 0.31% 0.31% 0.30% 0.30% 0.30% 0.29%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East
90 Czech Republic: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Prague Brno Ostrava Plzen Olomouc Usti nad Labem Liberec Hradec Kralove Pardubice Ceske Budejovice Total
153 355 409 657 854 862 873 883 907 908
119.30 38.38 32.64 17.31 10.49 10.39 10.19 9.89 9.40 9.40 267.39
44.62 14.35 12.21 6.47 3.92 3.88 3.81 3.70 3.51 3.51 100.00
0.47 0.15 0.13 0.07 0.04 0.04 0.04 0.04 0.04 0.04 1.05
0.14 0.04 0.04 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.31
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.16
DENMARK Alcoholic Spirits (US $ mln): Denmark 2001 - 2011 Denmark % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
258.63 260.61 262.40 264.17 266.92 275.47 285.27 295.43 305.94 316.83 328.11
1.07% 1.07% 1.08% 1.09% 1.09% 1.09% 1.08% 1.08% 1.07% 1.06% 1.06%
0.32% 0.32% 0.32% 0.32% 0.32% 0.32% 0.31% 0.31% 0.31% 0.31% 0.30%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East
91 Denmark: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.60 0.12 0.08 0.07 0.04 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 1.09
0.18 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.32
_________________________________________________________________________________________________________
Copenhagen Aarhus Odense Aalborg Esbjerg Randers Kolding Helsingor Herning Horsens Vejle Roskilde Naestved Total
130 436 595 654 923 1,039 1,062 1,063 1,068 1,077 1,182 1,232 1,256
153.39 29.27 19.74 17.59 9.19 6.92 6.47 6.47 6.35 6.24 4.99 4.54 4.31 275.47
55.68 10.63 7.17 6.38 3.34 2.51 2.35 2.35 2.31 2.27 1.81 1.65 1.57 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.17
ESTONIA Alcoholic Spirits (US $ mln): Estonia 2001 - 2011 Estonia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
29.99 29.69 29.36 29.03 28.94 30.25 31.87 33.58 35.38 37.28 39.28
0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.13% 0.13%
0.04% 0.04% 0.04% 0.04% 0.03% 0.03% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Estonia: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.07 0.02 0.01 0.01 0.01 0.00 0.00 0.12
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Tallinn Tartu Narva Kohtla-Järve Pärnu Sillamäe Rakvere Total
660 1,284 1,422 1,439 1,552 1,787 1,794
17.16 4.06 2.92 2.74 1.92 0.75 0.71 30.25
56.71 13.41 9.65 9.06 6.35 2.47 2.35 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East 5.18
92
FINLAND Alcoholic Spirits (US $ mln): Finland 2001 - 2011 Finland % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
237.58 236.07 234.39 232.69 232.65 242.53 254.56 267.19 280.44 294.35 308.95
0.98% 0.97% 0.97% 0.96% 0.95% 0.96% 0.96% 0.97% 0.98% 0.99% 1.00%
0.29% 0.29% 0.29% 0.28% 0.28% 0.28% 0.28% 0.28% 0.28% 0.28% 0.29%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Finland: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.29 0.10 0.10 0.10 0.09 0.06 0.06 0.05 0.05 0.04 0.04 0.96
0.08 0.03 0.03 0.03 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.28
_________________________________________________________________________________________________________
Helsinki Tampere Espoo Turku Vantaa Oulu Lahti Pori Kuopio Jyvaskyla Kotka
209 479 488 512 549 716 737 806 810 886 938
Total
73.57 25.57 25.12 24.22 22.58 14.80 14.06 11.96 11.81 9.87 8.97 242.53
30.33 10.54 10.36 9.99 9.31 6.10 5.80 4.93 4.87 4.07 3.70 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East 5.19
93
FRANCE Alcoholic Spirits (US $ mln): France 2001 - 2011 France % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2,766.27 2,783.27 2,798.15 2,812.78 2,838.76 2,932.87 3,041.68 3,154.52 3,271.55 3,392.91 3,518.79
11.43% 11.48% 11.52% 11.57% 11.60% 11.57% 11.53% 11.48% 11.44% 11.40% 11.35%
3.43% 3.43% 3.42% 3.41% 3.40% 3.38% 3.36% 3.33% 3.31% 3.28% 3.26%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
France: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
8.13 0.65 0.64 0.47 0.18 0.16 0.15 0.13 0.12 0.11 0.11 0.10 0.10 0.10 0.09 0.32 11.57
2.38 0.19 0.19 0.14 0.05 0.05 0.05 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.09 3.38
_________________________________________________________________________________________________________
Paris Marseille Lyon Lille Toulouse Nice Strasbourg Nantes Rennes Bordeaux Saint-Etienne Reims Le Havre Toulon Grenoble Others Total
2 123 126 154 297 345 346 403 428 440 452 483 484 509 520
2,061.79 165.22 163.42 118.85 45.76 39.44 39.21 33.34 29.72 28.96 27.71 25.40 25.40 24.36 23.79 80.51 2932.87
70.30 5.63 5.57 4.05 1.56 1.34 1.34 1.14 1.01 0.99 0.94 0.87 0.87 0.83 0.81 2.75 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East 5.20
94
GEORGIA Alcoholic Spirits (US $ mln): Georgia 2001 - 2011 Georgia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
42.52 43.04 43.53 44.02 44.63 45.91 47.34 48.81 50.33 51.89 53.51
0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.17% 0.17%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Georgia: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.11 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.18
0.03 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
T'Bilisi Kutaisi Rustavi Batumi Sukhumi Poti Tskhinvali Chiatura Total
446 1,146 1,337 1,403 1,438 1,691 1,785 1,832
28.62 5.34 3.61 3.09 2.75 1.16 0.75 0.59 45.91
62.35 11.63 7.87 6.73 5.99 2.52 1.63 1.29 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.21
GERMANY Alcoholic Spirits (US $ mln): Germany 2001 - 2011 Germany % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3,691.13 3,715.68 3,737.41 3,758.85 3,795.00 3,919.39 4,062.83 4,211.53 4,365.66 4,525.44 4,691.06
15.26% 15.32% 15.39% 15.46% 15.50% 15.46% 15.39% 15.33% 15.27% 15.20% 15.13%
4.58% 4.57% 4.57% 4.56% 4.55% 4.52% 4.48% 4.45% 4.41% 4.38% 4.34%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East
95 Germany: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
3.14 0.88 0.54 0.52 0.52 0.50 0.48 0.12 0.09 6.79
0.92 0.26 0.16 0.15 0.15 0.15 0.14 0.03 0.03 1.98
_________________________________________________________________________________________________________
Berlin Cologne Dresden Dusseldorf Dortmund Bremen Duisburg Cottbus Dessau Total
12 87 139 144 145 148 152 434 518
796.40 221.95 137.45 131.70 130.78 126.40 122.72 29.47 23.95 1720.82
20.32 5.66 3.51 3.36 3.34 3.23 3.13 0.75 0.61 43.91
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.22
GREECE Alcoholic Spirits (US $ mln): Greece 2001 - 2011 Greece % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
352.42 353.34 353.98 354.59 356.92 369.69 384.70 400.31 416.57 433.48 451.08
1.46% 1.46% 1.46% 1.46% 1.46% 1.46% 1.46% 1.46% 1.46% 1.46% 1.46%
0.44% 0.44% 0.43% 0.43% 0.43% 0.43% 0.42% 0.42% 0.42% 0.42% 0.42%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Greece: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.63 0.29 0.14 0.10 0.07 0.07 0.05 0.04 0.03 0.03 1.46
0.18 0.08 0.04 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.43
_________________________________________________________________________________________________________
Athens Thessaloniki Piraeus Patras Larissa Iraklion Volos Kavalla Canea Serrai Total
127 210 379 480 623 627 779 869 966 972
159.23 72.97 35.41 25.52 18.51 18.33 12.76 10.24 8.45 8.27 369.69
43.07 19.74 9.58 6.90 5.01 4.96 3.45 2.77 2.28 2.24 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East 5.23
96
HUNGARY Alcoholic Spirits (US $ mln): Hungary 2001 - 2011 Hungary % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
228.29 226.95 225.45 223.92 223.96 233.40 244.86 256.88 269.49 282.72 296.60
0.94% 0.94% 0.93% 0.92% 0.92% 0.92% 0.93% 0.94% 0.94% 0.95% 0.96%
0.28% 0.28% 0.28% 0.27% 0.27% 0.27% 0.27% 0.27% 0.27% 0.27% 0.27%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Hungary: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.55 0.06 0.05 0.05 0.05 0.03 0.03 0.03 0.03 0.02 0.02 0.92
0.16 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.27
_________________________________________________________________________________________________________
Budapest Debrecen Miskolc Szeged Pécs Györ Nyiregyha Szekesfehérvar Kecskemét Szombathely Szolnok Total
136 722 746 792 803 950 998 1,014 1,037 1,113 1,149
138.90 14.45 13.66 12.41 12.02 8.67 7.81 7.49 6.96 5.71 5.32 233.40
59.51 6.19 5.85 5.32 5.15 3.71 3.35 3.21 2.98 2.45 2.28 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East 5.24
97
ICELAND Alcoholic Spirits (US $ mln): Iceland 2001 - 2011 Iceland % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
13.40 13.41 13.40 13.39 13.45 13.96 14.56 15.18 15.84 16.52 17.23
0.06% 0.06% 0.06% 0.06% 0.05% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Iceland: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.03 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Reykjavik Kopavogur Akureyri Hafnarfjordhur Keflavik Akranes Vestmannaeyjar Isafjorour Husavik Neskaupstaour Total
980 1,663 1,681 1,682 1,831 1,884 1,885 1,938 1,939 1,991
8.17 1.28 1.19 1.19 0.60 0.43 0.43 0.26 0.26 0.17 13.96
58.54 9.15 8.54 8.54 4.27 3.05 3.05 1.83 1.83 1.22 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.25
IRAN Alcoholic Spirits (US $ mln): Iran 2001 - 2011 Iran % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
393.71 396.33 398.64 400.93 404.79 418.05 433.35 449.22 465.66 482.70 500.36
1.63% 1.63% 1.64% 1.65% 1.65% 1.65% 1.64% 1.64% 1.63% 1.62% 1.61%
0.49% 0.49% 0.49% 0.49% 0.49% 0.48% 0.48% 0.47% 0.47% 0.47% 0.46%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East
98 Iran: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.71 0.17 0.12 0.11 0.10 0.07 0.07 0.06 0.06 0.04 0.03 0.03 0.03 0.03 0.02 1.65
0.21 0.05 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.48
_________________________________________________________________________________________________________
Tehran Mashad Isfahan Tabriz Shiraz Ahvaz Bakhtaran Qom Karaj Orumiyeh Abadan Rasht Kerman Yazd Bandar 'Abbas Total
110 315 437 443 487 659 672 690 700 940 948 953 1,007 1,046 1,095
179.18 43.41 29.27 28.79 25.14 17.20 16.63 16.10 15.63 8.93 8.72 8.63 7.62 6.82 5.99 418.05
42.86 10.38 7.00 6.89 6.01 4.11 3.98 3.85 3.74 2.13 2.09 2.06 1.82 1.63 1.43 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.26
IRAQ Alcoholic Spirits (US $ mln): Iraq 2001 - 2011 Iraq % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
137.43 130.47 123.76 117.39 113.40 122.18 133.99 146.93 161.12 176.69 193.76
0.57% 0.54% 0.51% 0.48% 0.46% 0.48% 0.51% 0.53% 0.56% 0.59% 0.63%
0.17% 0.16% 0.15% 0.14% 0.14% 0.14% 0.15% 0.16% 0.16% 0.17% 0.18%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East
99 Iraq: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.27 0.04 0.03 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.48
0.08 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.14
_________________________________________________________________________________________________________
Baghdad Basra Mosul Kirkuk Irbil As-Sulaymaniyah An-Najaf Al-Hillah Karbala An-Nasiriyah Ar-Ramadi Al-Amarah Ba'qubah Samarra Total
215 924 963 987 1,186 1,273 1,336 1,383 1,436 1,533 1,540 1,547 1,584 1,748
69.16 9.18 8.50 7.96 4.97 4.15 3.62 3.20 2.75 2.07 2.04 1.96 1.71 0.92 122.18
56.60 7.51 6.95 6.51 4.07 3.40 2.96 2.62 2.25 1.69 1.67 1.61 1.40 0.75 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.27
IRELAND Alcoholic Spirits (US $ mln): Ireland 2001 - 2011 Ireland % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
179.00 174.14 169.28 164.55 161.92 171.40 183.58 196.63 210.62 225.59 241.63
0.74% 0.72% 0.70% 0.68% 0.66% 0.68% 0.70% 0.72% 0.74% 0.76% 0.78%
0.22% 0.21% 0.21% 0.20% 0.19% 0.20% 0.20% 0.21% 0.21% 0.22% 0.22%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Ireland: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.49 0.09 0.04 0.03 0.02 0.68
0.14 0.03 0.01 0.01 0.01 0.20
_________________________________________________________________________________________________________
Dublin Cork Limerick Galway Waterford Total
150 522 855 1,066 1,122
125.28 23.67 10.47 6.39 5.58 171.40
73.10 13.81 6.11 3.73 3.25 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East 5.28
100
ISRAEL Alcoholic Spirits (US $ mln): Israel 2001 - 2011 Israel % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
222.63 220.89 218.99 217.08 216.80 226.25 237.81 249.96 262.74 276.16 290.27
0.92% 0.91% 0.90% 0.89% 0.89% 0.89% 0.90% 0.91% 0.92% 0.93% 0.94%
0.28% 0.27% 0.27% 0.26% 0.26% 0.26% 0.26% 0.26% 0.27% 0.27% 0.27%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Israel: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.26 0.18 0.12 0.08 0.07 0.06 0.06 0.06 0.89
0.08 0.05 0.04 0.02 0.02 0.02 0.02 0.02 0.26
_________________________________________________________________________________________________________
Jerusalem Tel Aviv Haifa Holon Petach-Tikva Ramat Gan Beersheba Bene Beraq Total
227 302 419 601 629 685 691 719
65.54 44.72 31.16 19.56 18.31 16.21 16.07 14.67 226.25
28.97 19.77 13.77 8.65 8.09 7.16 7.10 6.49 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.29
ITALY Alcoholic Spirits (US $ mln): Italy 2001 - 2011 Italy % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2,412.46 2,432.18 2,450.10 2,467.88 2,494.44 2,573.40 2,663.72 2,757.21 2,853.99 2,954.16 3,057.84
9.97% 10.03% 10.09% 10.15% 10.19% 10.15% 10.09% 10.04% 9.98% 9.92% 9.87%
2.99% 2.99% 3.00% 2.99% 2.99% 2.97% 2.94% 2.91% 2.89% 2.86% 2.83%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East
101 Italy: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
2.57 1.35 1.10 0.94 0.67 0.66 0.39 0.38 0.34 0.33 0.30 0.25 0.24 0.22 0.22 0.20 10.15
0.75 0.39 0.32 0.27 0.19 0.19 0.11 0.11 0.10 0.10 0.09 0.07 0.07 0.07 0.06 0.06 2.97
_________________________________________________________________________________________________________
Rome Milan Naples Turin Palermo Genoa Bologna Florence Catania Bari Venice Messina Verona Taranto Trieste Others
19 47 62 79 118 120 182 183 188 193 206 236 241 251 259
Total
652.26 342.46 278.09 237.33 168.80 167.18 98.87 97.48 86.13 83.12 75.95 62.75 59.97 56.73 54.88 51.40 2573.40
25.35 13.31 10.81 9.22 6.56 6.50 3.84 3.79 3.35 3.23 2.95 2.44 2.33 2.20 2.13 2.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.30
JORDAN Alcoholic Spirits (US $ mln): Jordan 2001 - 2011 Jordan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
32.33 32.71 33.06 33.42 33.87 34.85 35.95 37.09 38.26 39.47 40.72
0.13% 0.13% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.13% 0.13% 0.13%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East
102 Jordan: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.08 0.03 0.01 0.01 0.00 0.00 0.00 0.14
0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Amman Zarqa Irbid Salt Ajlun Jarash Madaba
606 1,054 1,348 1,424 1,731 1,797 1,842
Total
19.51 6.65 3.51 2.90 1.02 0.69 0.56 34.85
55.97 19.09 10.07 8.33 2.92 1.99 1.62 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.31
KAZAKHSTAN Alcoholic Spirits (US $ mln): Kazakhstan 2001 - 2011 Kazakhstan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
189.28 183.61 177.97 172.49 169.36 179.65 192.96 207.26 222.62 239.11 256.83
0.78% 0.76% 0.73% 0.71% 0.69% 0.71% 0.73% 0.75% 0.78% 0.80% 0.83%
0.23% 0.23% 0.22% 0.21% 0.20% 0.21% 0.21% 0.22% 0.23% 0.23% 0.24%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East
103 Kazakhstan: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.14 0.08 0.05 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.07 0.71
0.04 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.21
_________________________________________________________________________________________________________
Almaty Karaganda Chimkent Semipalatinsk Pavlodar Ust-Kamenogorsk Dzhambul Tselinograd Aktyubinsk Petropavlovsk Kustanay Temirtau Uralsk Shevchenko Kzyl-Orda Others Total
377 610 794 851 859 871 895 946 985 1,008 1,033 1,051 1,073 1,180 1,198
35.58 19.37 12.40 10.54 10.44 10.22 9.68 8.74 7.98 7.60 7.07 6.69 6.31 5.02 4.83 17.19 179.65
19.81 10.78 6.90 5.86 5.81 5.69 5.39 4.86 4.44 4.23 3.93 3.72 3.51 2.79 2.69 9.57 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.32
KUWAIT Alcoholic Spirits (US $ mln): Kuwait 2001 - 2011 Kuwait % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
59.31 58.82 58.28 57.75 57.65 60.18 63.29 66.56 69.99 73.60 77.40
0.25% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24% 0.25% 0.25%
0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Kuwait: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.08 0.08 0.06 0.02 0.24
0.02 0.02 0.02 0.01 0.07
_________________________________________________________________________________________________________
Salmiya Hawalli Jahra Kuwait
583 611 717 1,105
Total
20.33 19.26 14.75 5.85 60.18
33.77 32.01 24.50 9.71 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East 5.33
104
KYRGYZSTAN Alcoholic Spirits (US $ mln): Kyrgyzstan 2001 - 2011 Kyrgyzstan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
25.35 25.18 24.99 24.80 24.78 25.84 27.14 28.50 29.93 31.43 33.00
0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.11% 0.11%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Kyrgyzstan: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.06 0.02 0.01 0.01 0.00 0.00 0.10
0.02 0.01 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Bishkek Osh Dzhalal-Abad Przhevalsk Kyzyl-Kiya Naryn Total
692 1,137 1,618 1,636 1,771 1,809
16.04 5.41 1.50 1.42 0.81 0.66 25.84
62.08 20.92 5.80 5.50 3.14 2.55 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.34
LATVIA Alcoholic Spirits (US $ mln): Latvia 2001 - 2011 Latvia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
34.67 34.47 34.24 34.01 34.02 35.45 37.19 39.02 40.93 42.94 45.05
0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.15%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East
105 Latvia: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.09 0.01 0.01 0.01 0.01 0.01 0.00 0.14
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Riga Daugavpils Liepaja Jelgava Jurmala Ventspils Rezekne Total
532 1,375 1,421 1,554 1,587 1,665 1,714
23.32 3.26 2.92 1.91 1.68 1.27 1.09 35.45
65.78 9.18 8.25 5.38 4.73 3.59 3.08 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.35
LEBANON Alcoholic Spirits (US $ mln): Lebanon 2001 - 2011 Lebanon % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
33.33 33.89 34.43 34.98 35.59 36.49 37.46 38.45 39.48 40.53 41.60
0.14% 0.14% 0.14% 0.14% 0.15% 0.14% 0.14% 0.14% 0.14% 0.14% 0.13%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Lebanon: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.09 0.03 0.01 0.01 0.00 0.14
0.03 0.01 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Beirut Tripoli Zahle Sidon Tyre
523 995 1,392 1,605 1,960
Total
23.65 7.88 3.15 1.58 0.22 36.49
64.82 21.61 8.64 4.32 0.61 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East 5.36
106
LIECHTENSTEIN Alcoholic Spirits (US $ mln): Liechtenstein 2001 - 2011 Liechtenstein % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.31 1.34 1.37 1.40 1.43 1.46 1.49 1.52 1.55 1.59 1.62
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Liechtenstein: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Vaduz Schaan Balzers Eschen Triesen Mauren Triesenberg Total
1,922 1,923 1,948 1,988 1,989 1,990 2,012
0.29 0.29 0.23 0.17 0.17 0.17 0.12 1.46
20.00 20.00 16.00 12.00 12.00 12.00 8.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.37
LITHUANIA Alcoholic Spirits (US $ mln): Lithuania 2001 - 2011 Lithuania % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
50.23 50.59 50.91 51.23 51.74 53.42 55.35 57.35 59.42 61.56 63.78
0.21% 0.21% 0.21% 0.21% 0.21% 0.21% 0.21% 0.21% 0.21% 0.21% 0.21%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East
107 Lithuania: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.09 0.06 0.03 0.02 0.02 0.21
0.03 0.02 0.01 0.01 0.01 0.06
_________________________________________________________________________________________________________
Vilnius Kaunas Klaipeda Siauliai Panevezys Total
558 718 1,031 1,175 1,239
22.10 14.72 7.07 5.07 4.45 53.42
41.37 27.56 13.24 9.48 8.34 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.38
LUXEMBOURG Alcoholic Spirits (US $ mln): Luxembourg 2001 - 2011 Luxembourg % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
32.00 31.78 31.53 31.29 31.27 32.61 34.25 35.96 37.76 39.66 41.64
0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Luxembourg: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.06 0.02 0.01 0.01 0.01 0.01 0.13
0.02 0.01 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Luxembourg Esch Differdange Dudelange Petange Remich Total
686 1,177 1,359 1,418 1,470 1,471
16.20 5.05 3.37 2.95 2.52 2.52 32.61
49.68 15.48 10.32 9.03 7.74 7.74 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East 5.39
108
MALTA Alcoholic Spirits (US $ mln): Malta 2001 - 2011 Malta % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
10.76 10.81 10.85 10.89 10.98 11.36 11.80 12.25 12.73 13.22 13.73
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Malta: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01 0.01 0.01 0.00 0.04
0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Birkirkara Qormi Sliema Valletta Victoria Total
1,356 1,380 1,488 1,612 1,766
3.39 3.22 2.37 1.53 0.85 11.36
29.85 28.36 20.90 13.43 7.46 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.40
MOLDOVA Alcoholic Spirits (US $ mln): Moldova 2001 - 2011 Moldova % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
19.66 20.25 20.84 21.45 22.03 22.38 22.69 23.01 23.34 23.67 24.00
0.08% 0.08% 0.09% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08% 0.08% 0.08%
0.02% 0.02% 0.03% 0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East
109 Moldova: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.05 0.01 0.01 0.01 0.09
0.02 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Chisinau Tiraspol Beltsy Bendery
767 1,339 1,397 1,464
Total
13.10 3.59 3.13 2.56 22.38
58.54 16.02 14.00 11.44 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.41
MONACO Alcoholic Spirits (US $ mln): Monaco 2001 - 2011 Monaco % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.56 1.60 1.63 1.66 1.70 1.74 1.77 1.81 1.85 1.89 1.93
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Monaco: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Monte Carlo Monaco Total
1,617 1,951
1.50 0.23 1.74
86.67 13.33 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East 5.42
110
NETHERLANDS Alcoholic Spirits (US $ mln): Netherlands 2001 - 2011 Netherlands % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
755.52 756.74 757.36 757.89 762.30 790.14 823.00 857.24 892.90 930.04 968.73
3.12% 3.12% 3.12% 3.12% 3.11% 3.12% 3.12% 3.12% 3.12% 3.12% 3.13%
0.94% 0.93% 0.93% 0.92% 0.91% 0.91% 0.91% 0.91% 0.90% 0.90% 0.90%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Netherlands: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.74 0.53 0.47 0.32 0.23 0.21 0.19 0.14 0.10 0.08 0.08 0.04 3.12
0.21 0.16 0.14 0.09 0.07 0.06 0.05 0.04 0.03 0.02 0.02 0.01 0.91
_________________________________________________________________________________________________________
Rotterdam Amsterdam - Haarlem Eindhoven - Tilberg Gelderland Utrecht Limburg Overijssel Groningen Friesland Zeeland Drenthe Flevoland Total
107 141 156 194 242 261 290 388 485 598 615 877
186.43 134.94 117.95 81.95 59.29 53.37 46.95 35.12 25.30 19.64 19.13 10.07 790.14
23.59 17.08 14.93 10.37 7.50 6.75 5.94 4.44 3.20 2.49 2.42 1.27 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East 5.43
111
NORWAY Alcoholic Spirits (US $ mln): Norway 2001 - 2011 Norway % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
235.18 237.10 238.85 240.58 243.17 250.87 259.68 268.79 278.22 287.99 298.10
0.97% 0.98% 0.98% 0.99% 0.99% 0.99% 0.98% 0.98% 0.97% 0.97% 0.96%
0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.28% 0.28% 0.28% 0.28%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Norway: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.40 0.18 0.12 0.08 0.05 0.05 0.04 0.03 0.03 0.99
0.12 0.05 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.29
_________________________________________________________________________________________________________
Oslo Bergen Trondheim Stavanger Kristiansand Drammen Tromso Alesund Bodo Total
176 293 424 570 741 825 845 989 1,003
100.70 46.60 30.25 21.42 13.91 11.48 10.82 7.95 7.73 250.87
40.14 18.57 12.06 8.54 5.55 4.58 4.31 3.17 3.08 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.44
OMAN Alcoholic Spirits (US $ mln): Oman 2001 - 2011 Oman % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
38.59 38.53 38.45 38.36 38.50 39.99 41.77 43.64 45.58 47.61 49.74
0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East
112 Oman: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.09 0.03 0.02 0.02 0.16
0.03 0.01 0.01 0.01 0.05
_________________________________________________________________________________________________________
Muscat Matrah Nizwa Salala
543 999 1,224 1,225
Total
22.98 7.81 4.60 4.60 39.99
57.47 19.54 11.49 11.49 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.45
PAKISTAN Alcoholic Spirits (US $ mln): Pakistan 2001 - 2011 Pakistan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
557.39 556.06 554.29 552.47 554.02 575.91 602.17 629.63 658.34 688.36 719.75
2.30% 2.29% 2.28% 2.27% 2.26% 2.27% 2.28% 2.29% 2.30% 2.31% 2.32%
0.69% 0.68% 0.68% 0.67% 0.66% 0.66% 0.66% 0.67% 0.67% 0.67% 0.67%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Pakistan: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.87 0.49 0.18 0.13 0.13 0.12 0.11 0.09 0.05 0.05 0.03 2.27
0.25 0.14 0.05 0.04 0.04 0.04 0.03 0.03 0.01 0.01 0.01 0.66
_________________________________________________________________________________________________________
Karachi Lahore Faisalabad Rawalpindi Hyderabad Multan Gujranwala Peshawar Sialkot Sargodha Islamabad Total
88 149 292 398 413 420 450 516 777 795 952
221.12 125.38 46.87 33.75 31.93 30.99 27.98 24.03 12.82 12.36 8.66 575.91
38.40 21.77 8.14 5.86 5.54 5.38 4.86 4.17 2.23 2.15 1.50 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East 5.46
113
PALESTINE Alcoholic Spirits (US $ mln): Palestine 2001 - 2011 Palestine % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
4.76 5.06 5.37 5.70 6.00 5.96 5.86 5.77 5.68 5.59 5.50
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Palestine: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01 0.02
0.00 0.00 0.01
_________________________________________________________________________________________________________
West Bank Gaza Strip Total
1,311 1,517
3.79 2.17 5.96
63.56 36.44 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.47
POLAND Alcoholic Spirits (US $ mln): Poland 2001 - 2011 Poland % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
647.32 645.78 643.73 641.61 643.41 668.83 699.33 731.22 764.56 799.42 835.87
2.68% 2.66% 2.65% 2.64% 2.63% 2.64% 2.65% 2.66% 2.67% 2.69% 2.70%
0.80% 0.80% 0.79% 0.78% 0.77% 0.77% 0.77% 0.77% 0.77% 0.77% 0.77%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East
114 Poland: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.66 0.33 0.29 0.25 0.23 0.19 0.16 0.15 0.15 0.13 0.10 2.64
0.19 0.10 0.09 0.07 0.07 0.05 0.05 0.04 0.04 0.04 0.03 0.77
_________________________________________________________________________________________________________
Warsaw Lodz Krakow Wroclaw Poznan Gdansk Szczecin Bydgoszcz Katowice Lublin Sosnowiec Total
121 189 208 233 244 291 340 363 369 405 474
167.13 84.52 74.51 64.01 58.61 46.91 39.61 37.31 36.91 33.31 26.01 668.83
24.99 12.64 11.14 9.57 8.76 7.01 5.92 5.58 5.52 4.98 3.89 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.48
PORTUGAL Alcoholic Spirits (US $ mln): Portugal 2001 - 2011 Portugal % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
301.32 303.78 306.02 308.24 311.56 321.42 332.70 344.38 356.47 368.98 381.93
1.25% 1.25% 1.26% 1.27% 1.27% 1.27% 1.26% 1.25% 1.25% 1.24% 1.23%
0.37% 0.37% 0.37% 0.37% 0.37% 0.37% 0.37% 0.36% 0.36% 0.36% 0.35%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Portugal: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.62 0.26 0.07 0.06 0.06 0.05 0.05 0.04 0.03 0.03 1.27
0.18 0.08 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.37
_________________________________________________________________________________________________________
Lisbon Oporto Amadora Setubal Coimbra Braga Vila Nova de Gaia Barreiro Funchal Almada Total
128 223 632 714 729 804 811 892 968 979
157.95 66.04 18.27 14.84 14.27 11.99 11.80 9.71 8.37 8.18 321.42
49.14 20.54 5.68 4.62 4.44 3.73 3.67 3.02 2.61 2.55 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East 5.49
115
QATAR Alcoholic Spirits (US $ mln): Qatar 2001 - 2011 Qatar % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
29.37 29.42 29.44 29.46 29.64 30.72 32.00 33.33 34.71 36.16 37.66
0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Qatar: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.12 0.12
0.04 0.04
_________________________________________________________________________________________________________
Doha
423
Total
30.72 30.72
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.50
ROMANIA Alcoholic Spirits (US $ mln): Romania 2001 - 2011 Romania % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
248.58 251.25 253.74 256.22 259.47 267.20 275.91 284.90 294.19 303.78 313.68
1.03% 1.04% 1.04% 1.05% 1.06% 1.05% 1.05% 1.04% 1.03% 1.02% 1.01%
0.31% 0.31% 0.31% 0.31% 0.31% 0.31% 0.30% 0.30% 0.30% 0.29% 0.29%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East
116 Romania: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.43 0.08 0.07 0.07 0.07 0.07 0.06 0.06 0.05 0.05 0.05 1.05
0.13 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.31
_________________________________________________________________________________________________________
Bucharest Brasov Constanta Timisoara Iasi Cluj-Napoca Galati Craiova Braila Ploiesti Oradea Total
167 613 645 648 661 667 688 706 770 775 815
109.01 19.23 17.97 17.80 17.15 16.98 16.16 15.39 12.93 12.87 11.72 267.20
40.80 7.20 6.72 6.66 6.42 6.36 6.05 5.76 4.84 4.82 4.39 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.51
RUSSIA Alcoholic Spirits (US $ mln): Russia 2001 - 2011 Russia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1,140.36 1,129.19 1,117.26 1,105.33 1,102.24 1,151.95 1,213.12 1,277.53 1,345.37 1,416.81 1,492.04
4.71% 4.66% 4.60% 4.54% 4.50% 4.54% 4.60% 4.65% 4.70% 4.76% 4.81%
1.41% 1.39% 1.37% 1.34% 1.32% 1.33% 1.34% 1.35% 1.36% 1.37% 1.38%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East
117 Russia: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.37 0.77 0.22 0.22 0.21 0.19 0.18 0.17 0.17 0.16 0.15 0.14 0.14 0.10 0.10 0.27 4.54
0.40 0.22 0.06 0.06 0.06 0.06 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.03 0.03 0.08 1.33
_________________________________________________________________________________________________________
Moscow Saint Petersburg Nizhni Novgorod Novosibirsk Yekaterinburg Kuybyshev Omsk Chelyabinsk Kazan Rostov-on-Don Volgograd Krasnoyark Saratov Vladivostok Irkutsk Others Total
45 104 254 255 263 278 305 306 320 343 354 383 390 489 511
347.40 194.48 55.71 55.63 52.96 48.70 44.48 44.28 42.38 39.52 38.70 35.33 35.06 25.10 24.25 67.95 1151.95
30.16 16.88 4.84 4.83 4.60 4.23 3.86 3.84 3.68 3.43 3.36 3.07 3.04 2.18 2.11 5.90 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.52
SAN MARINO Alcoholic Spirits (US $ mln): San Marino 2001 - 2011 San Marino % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.81 1.78 1.74 1.71 1.70 1.78 1.89 2.01 2.13 2.27 2.40
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
San Marino: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Serravalle San Marino Total
1,697 1,814
1.13 0.65 1.78
63.64 36.36 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East 5.53
118
SAUDI ARABIA Alcoholic Spirits (US $ mln): Saudi Arabia 2001 - 2011 Saudi Arabia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
451.29 452.02 452.39 452.70 455.34 471.97 491.60 512.05 533.35 555.54 578.65
1.87% 1.86% 1.86% 1.86% 1.86% 1.86% 1.86% 1.86% 1.87% 1.87% 1.87%
0.56% 0.56% 0.55% 0.55% 0.55% 0.54% 0.54% 0.54% 0.54% 0.54% 0.54%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Saudi Arabia: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.69 0.31 0.25 0.14 0.13 0.09 0.05 0.05 0.03 0.03 0.03 0.02 0.02 0.01 1.86
0.20 0.09 0.07 0.04 0.04 0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.54
_________________________________________________________________________________________________________
Jiddah Riyadh Mecca Taif Medina Dammam Hufuf Haradh Tabuk Buraydah Al-Mubarraz Khamis-Mushait Jizan Abha Total
112 200 230 384 397 529 808 813 942 975 1,069 1,101 1,304 1,346
176.11 78.31 64.57 35.22 34.05 23.48 11.86 11.74 8.81 8.22 6.34 5.87 3.87 3.52 471.97
37.31 16.59 13.68 7.46 7.21 4.98 2.51 2.49 1.87 1.74 1.34 1.24 0.82 0.75 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East 5.54
119
SLOVAKIA Alcoholic Spirits (US $ mln): Slovakia 2001 - 2011 Slovakia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
103.75 104.86 105.90 106.94 108.29 111.52 115.15 118.91 122.78 126.79 130.92
0.43% 0.43% 0.44% 0.44% 0.44% 0.44% 0.44% 0.43% 0.43% 0.43% 0.42%
0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.12% 0.12% 0.12%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Slovakia: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.29 0.15 0.44
0.08 0.04 0.13
_________________________________________________________________________________________________________
Bratislava Kosice Total
211 353
72.77 38.75 111.52
65.25 34.75 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.55
SLOVENIA Alcoholic Spirits (US $ mln): Slovenia 2001 - 2011 Slovenia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
44.99 44.95 44.88 44.80 44.97 46.70 48.76 50.91 53.15 55.50 57.95
0.19% 0.19% 0.18% 0.18% 0.18% 0.18% 0.18% 0.19% 0.19% 0.19% 0.19%
0.06% 0.06% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East
120 Slovenia: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.09 0.05 0.01 0.01 0.01 0.01 0.01 0.18
0.03 0.02 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Ljubljana Maribor Koper Kranj Celje Trbovlje Jesenice
555 752 1,406 1,476 1,483 1,629 1,630
Total
22.26 13.57 3.06 2.48 2.41 1.46 1.46 46.70
47.66 29.06 6.56 5.31 5.16 3.13 3.13 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.56
SPAIN Alcoholic Spirits (US $ mln): Spain 2001 - 2011 Spain % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1,402.11 1,404.37 1,405.51 1,406.50 1,414.69 1,466.35 1,527.35 1,590.88 1,657.06 1,725.99 1,797.79
5.80% 5.79% 5.79% 5.78% 5.78% 5.78% 5.79% 5.79% 5.79% 5.80% 5.80%
1.74% 1.73% 1.72% 1.71% 1.70% 1.69% 1.69% 1.68% 1.68% 1.67% 1.66%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East
121 Spain: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.66 0.91 0.39 0.35 0.31 0.30 0.21 0.19 0.18 0.16 0.16 0.16 0.15 0.14 0.14 0.36 5.78
0.49 0.27 0.11 0.10 0.09 0.09 0.06 0.06 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.10 1.69
_________________________________________________________________________________________________________
Madrid Barcelona Valencia Sevilla Zaragoza Malaga Bilbao Las Palmas Valladolid Palma Murcia Cordoba Hospitalet Alicante Granada Others Total
35 82 180 186 201 205 267 277 301 323 324 331 360 387 391
422.13 231.96 99.64 89.16 78.27 77.05 52.00 48.73 44.79 41.79 41.52 40.57 37.84 35.12 34.98 90.80 1466.35
28.79 15.82 6.80 6.08 5.34 5.25 3.55 3.32 3.05 2.85 2.83 2.77 2.58 2.40 2.39 6.19 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.57
SWEDEN Alcoholic Spirits (US $ mln): Sweden 2001 - 2011 Sweden % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
385.51 385.56 385.29 384.99 386.79 401.35 418.64 436.69 455.51 475.14 495.62
1.59% 1.59% 1.59% 1.58% 1.58% 1.58% 1.59% 1.59% 1.59% 1.60% 1.60%
0.48% 0.47% 0.47% 0.47% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East
122 Sweden: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.40 0.26 0.14 0.10 0.07 0.07 0.07 0.07 0.07 0.06 0.06 0.06 0.05 0.05 0.04 1.58
0.12 0.08 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.46
_________________________________________________________________________________________________________
Stockholm Göteborg Malmö Uppsala Örebro Västeras Linköping Norrköping Jönköping Helsingborg Boras Sundsvall Umea Gävle Skelleftea Total
174 226 382 498 630 636 637 638 668 684 705 733 753 757 833
101.98 65.70 35.36 24.69 18.29 18.14 18.14 18.14 16.77 16.31 15.40 14.18 13.57 13.41 11.28 401.35
25.41 16.37 8.81 6.15 4.56 4.52 4.52 4.52 4.18 4.06 3.84 3.53 3.38 3.34 2.81 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.58
SWITZERLAND Alcoholic Spirits (US $ mln): Switzerland 2001 - 2011 Switzerland % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
394.66 397.29 399.61 401.90 405.77 419.07 434.40 450.30 466.78 483.87 501.58
1.63% 1.64% 1.65% 1.65% 1.66% 1.65% 1.65% 1.64% 1.63% 1.63% 1.62%
0.49% 0.49% 0.49% 0.49% 0.49% 0.48% 0.48% 0.48% 0.47% 0.47% 0.46%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East
123 Switzerland: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.45 0.22 0.21 0.18 0.16 0.11 0.09 0.08 0.07 0.05 0.05 1.65
0.13 0.06 0.06 0.05 0.05 0.03 0.03 0.02 0.02 0.01 0.01 0.48
_________________________________________________________________________________________________________
Zürich Basel Geneva Bern Lausanne Winterthur Saint Gallen Luzern Biel Thun Koniz Total
162 253 262 304 330 455 524 609 674 805 818
113.58 56.31 53.07 44.66 40.77 27.51 23.62 19.42 16.50 11.97 11.65 419.07
27.10 13.44 12.66 10.66 9.73 6.56 5.64 4.63 3.94 2.86 2.78 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.59 Year
SYRIAN ARAB REPUBLIC Alcoholic Spirits (US $ mln): Syrian Arab Republic 2001 - 2011 Syrian Arab Republic % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
98.02 98.43 98.76 99.07 99.84 103.30 107.34 111.53 115.89 120.42 125.13
0.41% 0.41% 0.41% 0.41% 0.41% 0.41% 0.41% 0.41% 0.41% 0.40% 0.40%
0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East
124
Syrian Arab Republic: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Damascus Aleppo Homs Latakia Hama Dayr az-Zawr Raqqa Hasakeh Tartus Idlib Dar'a Total
389 407 816 1,058 1,108 1,472 1,490 1,543 1,633 1,638 1,648
35.11 33.05 11.71 6.55 5.82 2.50 2.36 1.98 1.44 1.41 1.36 103.30
33.99 31.99 11.34 6.34 5.63 2.42 2.29 1.92 1.39 1.37 1.32 100.00
0.14 0.13 0.05 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.41
0.04 0.04 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.12
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.60
TAJIKISTAN Alcoholic Spirits (US $ mln): Tajikistan 2001 - 2011 Tajikistan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
14.52 14.46 14.39 14.32 14.35 14.93 15.63 16.37 17.14 17.95 18.79
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Tajikistan: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.01 0.00 0.00 0.00 0.00 0.00 0.06
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Dushanbe Khodzhent Kulyab Kurgan-Tyube Kanibadam Tursunzade Khorog Total
901 1,465 1,737 1,754 1,875 1,910 1,956
9.50 2.55 0.99 0.88 0.45 0.34 0.22 14.93
63.64 17.11 6.63 5.88 2.99 2.25 1.50 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East 5.61
125
TURKEY Alcoholic Spirits (US $ mln): Turkey 2001 - 2011 Turkey % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
898.78 891.31 883.20 875.06 873.59 912.02 959.08 1,008.56 1,060.60 1,115.33 1,172.88
3.71% 3.68% 3.64% 3.60% 3.57% 3.60% 3.63% 3.67% 3.71% 3.75% 3.78%
1.11% 1.10% 1.08% 1.06% 1.05% 1.05% 1.06% 1.07% 1.07% 1.08% 1.09%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Turkey: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.38 0.43 0.41 0.21 0.19 0.17 0.16 0.15 0.09 0.08 0.07 0.07 0.07 0.06 0.05 3.60
0.40 0.13 0.12 0.06 0.06 0.05 0.05 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.01 1.05
_________________________________________________________________________________________________________
Istanbul Izmir Ankara Bursa Adana Mersin (Icel) Antalya Konya Samsun Gaziantep Kayseri Diyarbakir Eskisehir Sanli-Urfa Malatya Total
44 166 169 260 279 318 325 366 557 578 635 647 650 725 789
350.43 109.50 104.96 54.20 48.38 42.44 41.36 37.08 22.11 20.80 18.17 17.93 17.79 14.36 12.52 912.02
38.42 12.01 11.51 5.94 5.30 4.65 4.54 4.07 2.42 2.28 1.99 1.97 1.95 1.57 1.37 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East 5.62
126
TURKMENISTAN Alcoholic Spirits (US $ mln): Turkmenistan 2001 - 2011 Turkmenistan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
48.16 45.51 42.96 40.56 39.04 42.21 46.50 51.22 56.43 62.16 68.48
0.20% 0.19% 0.18% 0.17% 0.16% 0.17% 0.18% 0.19% 0.20% 0.21% 0.22%
0.06% 0.06% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Turkmenistan: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.09 0.04 0.03 0.01 0.17
0.03 0.01 0.01 0.00 0.05
_________________________________________________________________________________________________________
Ashgabat Chardzhou Tashauz Krasnovodsk Total
537 911 1,060 1,384
23.14 9.36 6.51 3.20 42.21
54.82 22.18 15.43 7.58 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.63
UKRAINE Alcoholic Spirits (US $ mln): Ukraine 2001 - 2011 Ukraine % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
383.40 380.21 376.75 373.28 372.65 389.04 409.12 430.23 452.43 475.77 500.32
1.58% 1.57% 1.55% 1.53% 1.52% 1.53% 1.55% 1.57% 1.58% 1.60% 1.61%
0.48% 0.47% 0.46% 0.45% 0.45% 0.45% 0.45% 0.45% 0.46% 0.46% 0.46%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East
127 Ukraine: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.28 0.18 0.13 0.12 0.12 0.10 0.09 0.08 0.06 0.06 0.05 0.05 0.04 0.04 0.04 0.11 1.53
0.08 0.05 0.04 0.04 0.04 0.03 0.03 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.03 0.45
_________________________________________________________________________________________________________
Kiev Kharkiv Dnipropetrovsk Odessa Donetsk Zaporozhye Lviv Krivoy Rog Mariupol (Zhdanov) Nikolayev Lugansk Makeyevka Vinnitsa Sevastopol Kherson Others Total
213 303 408 421 422 503 562 594 727 740 743 807 864 885 888
71.73 44.67 32.69 30.91 30.78 24.51 21.90 19.77 14.33 13.95 13.78 11.92 10.37 9.87 9.84 28.03 389.04
18.44 11.48 8.40 7.95 7.91 6.30 5.63 5.08 3.68 3.58 3.54 3.06 2.67 2.54 2.53 7.20 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.64
UNITED ARAB EMIRATES
Year
Alcoholic Spirits (US $ mln): United Arab Emirates 2001 - 2011 United Arab Emirates % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
105.04 105.21 105.30 105.37 105.98 109.85 114.42 119.18 124.14 129.31 134.68
0.43% 0.43% 0.43% 0.43% 0.43% 0.43% 0.43% 0.43% 0.43% 0.43% 0.43%
0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.12%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
City
United Arab Emirates: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country %Region
%World
_________________________________________________________________________________________________________
Dubai Abu Dhabi Sharjah Ras al-Khaimah Total
350 376 628 666
38.96 35.59 18.31 16.99 109.85
35.47 32.40 16.67 15.47 100.00
0.15 0.14 0.07 0.07 0.43
0.04 0.04 0.02 0.02 0.13
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East 5.65
128
UNITED KINGDOM
Year
Alcoholic Spirits (US $ mln): United Kingdom 2001 - 2011 United Kingdom % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2,592.94 2,610.19 2,625.45 2,640.51 2,665.91 2,753.29 2,854.06 2,958.51 3,066.79 3,179.03 3,295.38
10.72% 10.76% 10.81% 10.86% 10.89% 10.86% 10.81% 10.77% 10.72% 10.68% 10.63%
3.22% 3.21% 3.21% 3.20% 3.20% 3.17% 3.15% 3.13% 3.10% 3.08% 3.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
United Kingdom: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
London Birmingham Manchester Leeds Bradford Liverpool Sheffield Bristol Coventry Nottingham Leicester Hull Total
8 64 66 85 86 132 146 157 160 168 172 184
964.51 268.03 266.25 222.71 222.71 143.54 128.13 117.05 116.17 108.80 102.81 92.60 2753.29
35.03 9.73 9.67 8.09 8.09 5.21 4.65 4.25 4.22 3.95 3.73 3.36 100.00
3.80 1.06 1.05 0.88 0.88 0.57 0.51 0.46 0.46 0.43 0.41 0.37 10.86
1.11 0.31 0.31 0.26 0.26 0.17 0.15 0.13 0.13 0.13 0.12 0.11 3.17
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East 5.66
129
UZBEKISTAN Alcoholic Spirits (US $ mln): Uzbekistan 2001 - 2011 Uzbekistan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
112.34 113.60 114.78 115.97 117.48 120.94 124.82 128.83 132.96 137.23 141.63
0.46% 0.47% 0.47% 0.48% 0.48% 0.48% 0.47% 0.47% 0.46% 0.46% 0.46%
0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.13% 0.13% 0.13%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Uzbekistan: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.20 0.05 0.03 0.03 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.48
0.06 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.14
_________________________________________________________________________________________________________
Tashkent Samarkand Namangan Andizhan Bukhara Fergana Kokand Nukus Chirchik Karshi Angren Urgench Margilan Almalyk Navoi Others Total
273 750 1,021 1,036 1,139 1,201 1,249 1,283 1,318 1,319 1,393 1,405 1,411 1,441 1,460
49.80 13.60 7.40 7.04 5.38 4.80 4.37 4.06 3.75 3.75 3.15 3.08 3.00 2.74 2.57 2.45 120.94
41.18 11.24 6.12 5.82 4.45 3.97 3.62 3.36 3.10 3.10 2.60 2.54 2.48 2.26 2.13 2.03 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe & the Middle East 5.67
130
YEMEN Alcoholic Spirits (US $ mln): Yemen 2001 - 2011 Yemen % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
29.15 28.91 28.64 28.38 28.33 29.58 31.11 32.71 34.40 36.17 38.04
0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12%
0.04% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Yemen: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.03 0.02 0.01 0.01 0.00 0.00 0.00 0.12
0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Sanaa Aden Taizz Hodeida Mukalla Dhamar El Beida Hajja
884 1,023 1,277 1,340 1,341 1,796 1,970 1,982
Total
9.88 7.35 4.12 3.58 3.56 0.69 0.21 0.19 29.58
33.39 24.86 13.92 12.12 12.04 2.35 0.70 0.63 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
6 6.1
131
LATIN AMERICA EXECUTIVE SUMMARY
Country
Market Potential for Alcoholic Spirits in Latin America (US $ mln): 2006 Latent Demand US $ mln % of Latin America
_________________________________________________________________________________________________________
Brazil Mexico Argentina Colombia Chile Venezuela Peru Guatemala Ecuador Uruguay Paraguay Costa Rica El Salvador Bolivia Honduras Panama Nicaragua Guyana Suriname French Guiana Belize Falkland Islands Total
2,301.03 1,889.45 953.35 506.12 313.72 296.27 249.74 93.53 74.51 61.51 52.53 50.61 48.47 42.21 34.75 33.52 26.78 6.88 2.94 1.99 1.61 0.10 7,041.63
32.68% 26.83% 13.54% 7.19% 4.46% 4.21% 3.55% 1.33% 1.06% 0.87% 0.75% 0.72% 0.69% 0.60% 0.49% 0.48% 0.38% 0.10% 0.04% 0.03% 0.02% 0.00% 100.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Market Potential for Alcoholic Spirits in Latin America (US $ mln): 2006 Argentina Mexico
Colombia
Other Brazil
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
132 The Market for Alcoholic Spirits in Latin America: 2001 - 2011 US $ mln % of Globe
Year
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
6,762.90 6,763.15 6,758.81 6,754.50 6,787.45 7,041.63 7,343.98 7,660.12 7,990.71 8,336.45 8,698.06
8.39 8.33 8.26 8.20 8.14 8.12 8.10 8.09 8.08 8.07 8.06
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.2
ARGENTINA Alcoholic Spirits (US $ mln): Argentina 2001 - 2011 Argentina % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
868.05 883.61 898.72 913.98 930.51 953.35 977.75 1,002.78 1,028.45 1,054.78 1,081.78
12.84% 13.07% 13.30% 13.53% 13.71% 13.54% 13.31% 13.09% 12.87% 12.65% 12.44%
1.08% 1.09% 1.10% 1.11% 1.12% 1.10% 1.08% 1.06% 1.04% 1.02% 1.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
133 Argentina: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.65 1.65 1.65 0.85 0.69 0.60 0.56 0.52 0.52 0.51 0.49 0.39 0.32 0.32 0.31 2.53 13.54
0.13 0.13 0.13 0.07 0.06 0.05 0.05 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.21 1.10
_________________________________________________________________________________________________________
Buenos Aires Santa Fe Cordoba Mendoza Tucumán Entre Rios Salta Rosario Misiones Chaco Corrientes Santiago del Estero Río Negro Jujuy San Juan Others Total
158 159 161 240 280 322 348 371 373 375 396 458 546 554 565
116.38 116.32 115.87 60.04 48.34 41.96 39.15 36.63 36.37 35.59 34.31 27.40 22.77 22.37 21.80 178.02 953.35
12.21 12.20 12.15 6.30 5.07 4.40 4.11 3.84 3.82 3.73 3.60 2.87 2.39 2.35 2.29 18.67 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.3
BELIZE Alcoholic Spirits (US $ mln): Belize 2001 - 2011 Belize % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.54 1.54 1.54 1.54 1.55 1.61 1.67 1.74 1.82 1.89 1.97
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Belize: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.00 0.00 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Belize City Corozal Orange Walk Dangriga Belmopan Total
1,739 1,974 1,975 1,994 2,036
0.96 0.20 0.20 0.16 0.08 1.61
60.00 12.50 12.50 10.00 5.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America 6.4
134
BOLIVIA Alcoholic Spirits (US $ mln): Bolivia 2001 - 2011 Bolivia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
39.45 39.81 40.14 40.48 40.94 42.21 43.65 45.14 46.68 48.27 49.91
0.58% 0.59% 0.59% 0.60% 0.60% 0.60% 0.59% 0.59% 0.58% 0.58% 0.57%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Bolivia: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.25 0.15 0.09 0.05 0.03 0.02 0.02 0.60
0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
La Paz Santa Cruz Cochabamba Oruro Potosi Sucre Tarija Total
655 858 1,070 1,374 1,557 1,600 1,712
17.58 10.44 6.34 3.26 1.90 1.60 1.10 42.21
41.65 24.74 15.01 7.72 4.49 3.78 2.60 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.5
BRAZIL Alcoholic Spirits (US $ mln): Brazil 2001 - 2011 Brazil % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2,206.90 2,208.25 2,207.84 2,207.19 2,218.37 2,301.03 2,399.05 2,501.25 2,607.80 2,718.88 2,834.70
32.63% 32.65% 32.67% 32.68% 32.68% 32.68% 32.67% 32.65% 32.64% 32.61% 32.59%
2.74% 2.72% 2.70% 2.68% 2.66% 2.65% 2.65% 2.64% 2.64% 2.63% 2.63%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
135 Brazil: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
4.36 2.46 0.96 0.91 0.82 0.81 0.60 0.58 0.58 0.57 0.48 0.42 0.39 0.37 0.36 18.00 32.68
0.35 0.20 0.08 0.07 0.07 0.07 0.05 0.05 0.05 0.05 0.04 0.03 0.03 0.03 0.03 1.46 2.65
_________________________________________________________________________________________________________
Sao Paulo Rio de Janeiro Salvador Belo Horizonte Fortaleza Brasilia Curitiba Recife Belem Pórto Alegre Manaus Goiânia Campinas Guarulhos Sao Gonçalo Others Total
55 116 218 231 249 252 317 328 333 336 399 426 457 475 486
307.27 173.18 67.87 64.34 57.66 56.73 42.59 41.05 40.51 39.97 33.66 29.90 27.43 25.95 25.22 1,267.70 2301.03
13.35 7.53 2.95 2.80 2.51 2.47 1.85 1.78 1.76 1.74 1.46 1.30 1.19 1.13 1.10 55.09 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.6
CHILE Alcoholic Spirits (US $ mln): Chile 2001 - 2011 Chile % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
306.86 305.06 303.04 300.99 301.04 313.72 329.13 345.29 362.24 380.03 398.68
4.54% 4.51% 4.48% 4.46% 4.44% 4.46% 4.48% 4.51% 4.53% 4.56% 4.58%
0.38% 0.38% 0.37% 0.37% 0.36% 0.36% 0.36% 0.36% 0.37% 0.37% 0.37%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
136 Chile: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
2.86 0.22 0.20 0.19 0.16 0.16 0.15 0.12 0.11 0.11 0.09 0.08 4.46
0.23 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.36
_________________________________________________________________________________________________________
Santiago Concepcion Viña del Mar Valparaiso Talcahuano Temuco Antofagasta Rancagua Talca Arica Puerto Montt Punta Arenas Total
96 702 732 764 820 829 846 945 984 993 1,088 1,152
201.22 15.45 14.20 13.20 11.60 11.37 10.66 8.74 8.00 7.91 6.07 5.31 313.72
64.14 4.92 4.53 4.21 3.70 3.62 3.40 2.79 2.55 2.52 1.93 1.69 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.7
COLOMBIA Alcoholic Spirits (US $ mln): Colombia 2001 - 2011 Colombia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
476.64 479.81 482.62 485.39 490.06 506.12 524.64 543.84 563.75 584.38 605.77
7.05% 7.09% 7.14% 7.19% 7.22% 7.19% 7.14% 7.10% 7.06% 7.01% 6.96%
0.59% 0.59% 0.59% 0.59% 0.59% 0.58% 0.58% 0.57% 0.57% 0.57% 0.56%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
137 Colombia: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
3.26 0.94 0.92 0.37 0.37 0.20 0.18 0.16 0.14 0.14 0.11 0.08 0.07 0.07 0.06 0.11 7.19
0.26 0.08 0.07 0.03 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.58
_________________________________________________________________________________________________________
Bogota Cali Medell¡n Barranquilla Cartagena Bucaramanga Cucuta Pereira Manizales Ibague Armenia Santa Marta Neiva Pasto Monteria Others Total
84 220 228 469 472 745 778 823 878 894 1,019 1,115 1,183 1,212 1,246
229.56 66.30 64.85 26.36 26.13 13.74 12.80 11.54 10.05 9.69 7.40 5.64 4.99 4.68 4.39 7.99 506.12
45.36 13.10 12.81 5.21 5.16 2.71 2.53 2.28 1.99 1.91 1.46 1.12 0.99 0.92 0.87 1.58 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.8
COSTA RICA Alcoholic Spirits (US $ mln): Costa Rica 2001 - 2011 Costa Rica % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
47.66 47.98 48.26 48.54 49.01 50.61 52.46 54.38 56.37 58.44 60.58
0.70% 0.71% 0.71% 0.72% 0.72% 0.72% 0.71% 0.71% 0.71% 0.70% 0.70%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
138 Costa Rica: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.26 0.14 0.09 0.08 0.06 0.06 0.03 0.72
0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
San Jose Alajuela Cartago Puntarenas Heredia Limon Liberia Total
631 898 1,056 1,116 1,275 1,276 1,518
18.29 9.64 6.62 5.64 4.13 4.13 2.16 50.61
36.14 19.04 13.08 11.14 8.16 8.16 4.27 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.9
ECUADOR Alcoholic Spirits (US $ mln): Ecuador 2001 - 2011 Ecuador % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
67.84 69.05 70.24 71.43 72.72 74.51 76.41 78.37 80.37 82.43 84.54
1.00% 1.02% 1.04% 1.06% 1.07% 1.06% 1.04% 1.02% 1.01% 0.99% 0.97%
0.08% 0.09% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08% 0.08% 0.08% 0.08%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Ecuador: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.45 0.33 0.06 0.04 0.04 0.04 0.04 0.03 0.03 1.06
0.04 0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09
_________________________________________________________________________________________________________
Guayaquil Quito Cuenca Machala Portoviejo Riobamba Ambato Manta Esmeraldas Total
416 541 1,282 1,414 1,423 1,429 1,473 1,482 1,522
31.69 23.01 4.07 2.97 2.91 2.80 2.50 2.42 2.14 74.51
42.53 30.89 5.46 3.98 3.90 3.75 3.35 3.25 2.88 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America 6.10
139
EL SALVADOR Alcoholic Spirits (US $ mln): El Salvador 2001 - 2011 El Salvador % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
45.30 45.72 46.10 46.48 47.02 48.47 50.12 51.83 53.60 55.43 57.32
0.67% 0.68% 0.68% 0.69% 0.69% 0.69% 0.68% 0.68% 0.67% 0.66% 0.66%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
El Salvador: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.39 0.12 0.07 0.04 0.04 0.03 0.69
0.03 0.01 0.01 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
San Salvador Santa Ana San Miguel Nueva San Salvador Sonsonate Cojutepeque Total
459 977 1,169 1,402 1,430 1,564
27.36 8.21 5.17 3.09 2.80 1.84 48.47
56.44 16.93 10.67 6.38 5.77 3.80 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.11 Year
FALKLAND ISLANDS Alcoholic Spirits (US $ mln): Falkland Islands 2001 - 2011 Falkland Islands % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.10 0.10 0.10 0.10 0.10 0.10 0.11 0.11 0.11 0.12 0.12
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
140 Falkland Islands: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Stanley
2,026
Total
0.10 0.10
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.12
FRENCH GUIANA Alcoholic Spirits (US $ mln): French Guiana 2001 - 2011 French Guiana % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.79 1.83 1.87 1.91 1.95 1.99 2.04 2.08 2.13 2.17 2.22
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
French Guiana: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.00 0.00 0.00 0.00 0.03
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Cayenne Kourou Remire Saint Laurent Sinnamary Total
1,655 1,949 1,976 1,992 2,044
1.33 0.23 0.20 0.17 0.07 1.99
66.67 11.67 10.00 8.33 3.33 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America 6.13
141
GUATEMALA Alcoholic Spirits (US $ mln): Guatemala 2001 - 2011 Guatemala % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
88.08 88.67 89.19 89.70 90.56 93.53 96.95 100.50 104.18 107.99 111.95
1.30% 1.31% 1.32% 1.33% 1.33% 1.33% 1.32% 1.31% 1.30% 1.30% 1.29%
0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.10% 0.10%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Guatemala: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.98 0.07 0.07 0.04 0.04 0.04 0.04 0.04 1.33
0.08 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.11
_________________________________________________________________________________________________________
Guatemala City Escuintla Quezaltenango Puerto Barrios Retalhuleu Coban Chiquimula Mazatenango Total
214 1,178 1,203 1,394 1,404 1,426 1,427 1,466
69.23 5.04 4.78 3.14 3.08 2.88 2.82 2.55 93.53
74.02 5.39 5.11 3.36 3.29 3.08 3.01 2.73 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.14
GUYANA Alcoholic Spirits (US $ mln): Guyana 2001 - 2011 Guyana % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
6.48 6.53 6.56 6.60 6.66 6.88 7.14 7.40 7.67 7.95 8.24
0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.09%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
142 Guyana: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.07 0.01 0.01 0.00 0.00 0.10
0.01 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Georgetown Linden New Amsterdam Corriverton Mahaicony Total
1,168 1,776 1,854 1,926 2,007
5.18 0.78 0.52 0.28 0.13 6.88
75.19 11.28 7.52 4.14 1.88 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.15
HONDURAS Alcoholic Spirits (US $ mln): Honduras 2001 - 2011 Honduras % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
33.74 33.62 33.48 33.34 33.41 34.75 36.37 38.07 39.84 41.70 43.64
0.50% 0.50% 0.50% 0.49% 0.49% 0.49% 0.50% 0.50% 0.50% 0.50% 0.50%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Honduras: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.22 0.15 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.49
0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Tegucigalpa San Pedro Sula La Ceiba Choluteca El Progreso Puerto Cortes Comayagua Tela Siguatepeque Santa Rosa de Copan Danli Total
701 861 1,598 1,604 1,623 1,730 1,775 1,806 1,821 1,857 1,863
15.57 10.42 1.60 1.58 1.48 1.02 0.78 0.68 0.63 0.51 0.49 34.75
44.79 29.98 4.61 4.54 4.26 2.94 2.24 1.96 1.82 1.47 1.40 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America 6.16
143
MEXICO Alcoholic Spirits (US $ mln): Mexico 2001 - 2011 Mexico % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1,892.97 1,867.04 1,840.02 1,813.19 1,802.76 1,889.45 1,997.34 2,111.38 2,231.94 2,359.38 2,494.10
27.99% 27.61% 27.22% 26.84% 26.56% 26.83% 27.20% 27.56% 27.93% 28.30% 28.67%
2.35% 2.30% 2.25% 2.20% 2.16% 2.18% 2.20% 2.23% 2.26% 2.28% 2.31%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Mexico: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
7.62 1.47 1.11 1.10 0.98 0.94 0.91 0.89 0.63 0.63 0.62 0.56 0.56 0.52 0.52 7.78 26.83
0.62 0.12 0.09 0.09 0.08 0.08 0.07 0.07 0.05 0.05 0.05 0.05 0.05 0.04 0.04 0.63 2.18
_________________________________________________________________________________________________________
Mexico City Guadalajara Nezahualcoyotl Puebla Monterrey Leon Ciudad Juarez Tijuana Culiacan Mexicali Acapulco Chihuahua S. Luis Potosi Aguascalientes Morelia Others Total
24 171 202 204 216 224 232 235 310 311 314 337 342 370 372
536.92 103.36 78.09 77.38 68.87 65.96 64.04 62.76 44.07 44.05 43.50 39.72 39.59 36.87 36.58 547.70 1889.45
28.42 5.47 4.13 4.10 3.64 3.49 3.39 3.32 2.33 2.33 2.30 2.10 2.10 1.95 1.94 28.99 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America 6.17
144
NICARAGUA Alcoholic Spirits (US $ mln): Nicaragua 2001 - 2011 Nicaragua % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
26.00 25.91 25.80 25.69 25.74 26.78 28.03 29.33 30.70 32.13 33.63
0.38% 0.38% 0.38% 0.38% 0.38% 0.38% 0.38% 0.38% 0.38% 0.39% 0.39%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Nicaragua: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.18 0.09 0.03 0.02 0.02 0.02 0.01 0.01 0.01 0.38
0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Managua Rosita Leon Granada Masaya Chinandega Matagalpa San Carlos Esteli Total
784 1,092 1,559 1,591 1,641 1,666 1,802 1,820 1,839
12.67 6.04 1.88 1.65 1.39 1.26 0.69 0.63 0.58 26.78
47.30 22.54 7.00 6.17 5.20 4.72 2.57 2.36 2.15 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.18
PANAMA Alcoholic Spirits (US $ mln): Panama 2001 - 2011 Panama % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
31.33 31.62 31.89 32.15 32.52 33.52 34.67 35.85 37.07 38.34 39.64
0.46% 0.47% 0.47% 0.48% 0.48% 0.48% 0.47% 0.47% 0.46% 0.46% 0.46%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
145 Panama: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.30 0.05 0.04 0.03 0.02 0.02 0.01 0.01 0.48
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Panama Colon David La Chorrera Penonome Santiago Bocas del Toro Tocumen Total
576 1,343 1,463 1,493 1,614 1,619 1,853 1,862
21.09 3.54 2.56 2.33 1.51 1.50 0.52 0.49 33.52
62.90 10.55 7.64 6.94 4.51 4.46 1.54 1.46 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.19
PARAGUAY Alcoholic Spirits (US $ mln): Paraguay 2001 - 2011 Paraguay % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
47.97 48.78 49.57 50.36 51.23 52.53 53.92 55.36 56.83 58.34 59.89
0.71% 0.72% 0.73% 0.75% 0.75% 0.75% 0.73% 0.72% 0.71% 0.70% 0.69%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Paraguay: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.45 0.07 0.05 0.05 0.04 0.02 0.02 0.02 0.01 0.01 0.01 0.75
0.04 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Asuncion Puerto Stroessner San Lorenzo Pedro Juan Caballero Fernando de la Mora Encarnacion Concepción Pilar Villarrica Coronel Oviedo Caaguazu Total
417 1,204 1,351 1,352 1,401 1,653 1,701 1,702 1,743 1,744 1,759
31.44 4.74 3.45 3.45 3.10 1.34 1.12 1.12 0.95 0.95 0.86 52.53
59.85 9.03 6.57 6.57 5.91 2.55 2.13 2.13 1.81 1.81 1.64 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America 6.20
146
PERU Alcoholic Spirits (US $ mln): Peru 2001 - 2011 Peru % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
237.35 238.21 238.88 239.53 241.29 249.74 259.63 269.91 280.60 291.71 303.26
3.51% 3.52% 3.53% 3.55% 3.55% 3.55% 3.54% 3.52% 3.51% 3.50% 3.49%
0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.28% 0.28% 0.28%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Peru: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.99 0.26 0.24 0.21 0.17 0.13 0.12 0.11 0.11 0.09 0.06 0.06 3.55
0.16 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.29
_________________________________________________________________________________________________________
Lima Arequipa Callao Trujillo Chiclayo Piura Chimbote Cuzco Iquitos Huancayo Sullana Pucallpa Total
134 643 664 711 802 933 964 1,002 1,011 1,091 1,240 1,257
140.11 18.01 17.04 14.94 12.02 9.04 8.49 7.76 7.55 6.05 4.44 4.29 249.74
56.10 7.21 6.82 5.98 4.81 3.62 3.40 3.11 3.02 2.42 1.78 1.72 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America 6.21
147
SURINAME Alcoholic Spirits (US $ mln): Suriname 2001 - 2011 Suriname % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.60 2.67 2.74 2.82 2.89 2.94 2.99 3.04 3.09 3.14 3.19
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Suriname: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.00 0.00 0.00 0.00 0.04
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Paramaribo Nieuw Nickerie Marienburg Moengo Totness Total
1,462 1,979 2,029 2,061 2,069
2.57 0.20 0.10 0.05 0.02 2.94
87.39 6.72 3.36 1.68 0.84 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.22
URUGUAY Alcoholic Spirits (US $ mln): Uruguay 2001 - 2011 Uruguay % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
54.38 55.90 57.41 58.95 60.46 61.51 62.50 63.51 64.53 65.57 66.62
0.80% 0.83% 0.85% 0.87% 0.89% 0.87% 0.85% 0.83% 0.81% 0.79% 0.77%
0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
148 Uruguay: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.65 0.04 0.04 0.03 0.03 0.02 0.02 0.02 0.02 0.87
0.05 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07
_________________________________________________________________________________________________________
Montevideo Salto Paysandu Las Piedras Rivera Melo Tacuarembo Mercedes Minas Total
296 1,413 1,435 1,509 1,537 1,609 1,626 1,649 1,659
45.83 2.97 2.75 2.24 2.06 1.54 1.47 1.36 1.29 61.51
74.51 4.84 4.48 3.64 3.34 2.51 2.39 2.21 2.09 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.23
VENEZUELA Alcoholic Spirits (US $ mln): Venezuela 2001 - 2011 Venezuela % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
279.86 281.44 282.80 284.14 286.66 296.27 307.41 318.96 330.96 343.40 356.31
4.14% 4.16% 4.18% 4.21% 4.22% 4.21% 4.19% 4.16% 4.14% 4.12% 4.10%
0.35% 0.35% 0.35% 0.34% 0.34% 0.34% 0.34% 0.34% 0.33% 0.33% 0.33%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
149 Venezuela: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.12 0.43 0.38 0.29 0.24 0.17 0.16 0.11 0.11 0.09 0.09 0.08 0.08 0.08 0.08 0.71 4.21
0.09 0.03 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.06 0.34
_________________________________________________________________________________________________________
Caracas Maracaibo Valencia Maracay Barquisimeto Petare Ciudad Guayana San Cristobal La Guaira Baruta Ciudad Bolivar Maturin Merida Cumana Barcelona Others Total
198 425 465 584 669 812 824 997 1,018 1,082 1,090 1,100 1,104 1,112 1,143
79.11 30.06 26.69 20.14 16.75 11.75 11.53 7.84 7.44 6.15 6.06 5.90 5.85 5.76 5.36 49.86 296.27
26.70 10.15 9.01 6.80 5.65 3.97 3.89 2.65 2.51 2.08 2.04 1.99 1.98 1.95 1.81 16.83 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
7 7.1
150
NORTH AMERICA & THE CARIBBEAN EXECUTIVE SUMMARY
Country
Market Potential for Alcoholic Spirits in North America & the Caribbean (US $ mln): 2006 Latent Demand US $ mln % of North America & the Caribbean
_________________________________________________________________________________________________________
United States Canada Dominican Republic Puerto Rico Cuba Haiti Trinidad and Tobago Jamaica Bahamas Martinique Barbados Guadeloupe Netherlands Antilles Bermuda Aruba Virgin Islands, US Greenland Cayman Islands St. Lucia Antigua and Barbuda Grenada St. Vincent and the Grenadines British Virgin Islands Dominica St. Kitts and Nevis Other Total
20,299.53 1,578.29 100.17 78.88 39.36 25.49 22.90 19.37 9.18 8.76 8.09 7.38 4.71 4.22 4.06 3.59 2.19 1.90 1.40 1.09 0.81 0.65 0.64 0.58 0.56 0.67 22,224.46
91.34% 7.10% 0.45% 0.35% 0.18% 0.11% 0.10% 0.09% 0.04% 0.04% 0.04% 0.03% 0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 100.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Market Potential for Alcoholic Spirits in North America & the Caribbean (US $ mln): 2006
Canada Dominican Republic Puerto Rico United States
www.icongrouponline.com
Other
©2005 ICON Group International, Inc.
North America & the Caribbean
151
The Market for Alcoholic Spirits in North America & the Caribbean: 2001 - 2011 US $ mln % of Globe
Year
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
18,245.54 18,985.83 19,728.73 20,499.65 21,314.10 22,224.46 23,184.31 24,185.69 25,230.39 26,320.31 27,457.39
22.63 23.37 24.12 24.88 25.55 25.62 25.58 25.55 25.51 25.47 25.43
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.2
ANTIGUA AND BARBUDA
Year
Alcoholic Spirits (US $ mln): Antigua and Barbuda 2001 - 2011 Antigua and Barbuda % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.05 1.05 1.05 1.04 1.05 1.09 1.14 1.19 1.24 1.29 1.35
0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
City
Antigua and Barbuda: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country %Region
%World
_________________________________________________________________________________________________________
Saint John's Codrington Total
1,721 2,067
1.06 0.03 1.09
97.30 2.70 100.00
0.00 0.00 0.00
0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean 7.3
152
ARUBA Alcoholic Spirits (US $ mln): Aruba 2001 - 2011 Aruba % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.85 3.87 3.88 3.89 3.92 4.06 4.22 4.38 4.55 4.73 4.92
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Aruba: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01 0.02
0.00 0.00 0.00
_________________________________________________________________________________________________________
Oranjestad Sint Nicolaas Total
1,514 1,560
2.19 1.86 4.06
54.05 45.95 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.4
BAHAMAS Alcoholic Spirits (US $ mln): Bahamas 2001 - 2011 Bahamas % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
8.84 8.83 8.82 8.80 8.84 9.18 9.58 10.00 10.45 10.91 11.39
0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
153
Bahamas: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.01 0.04
0.01 0.00 0.01
_________________________________________________________________________________________________________
Nassau Freeport
1,001 1,644
Total
7.79 1.39 9.18
84.91 15.09 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.5
BARBADOS Alcoholic Spirits (US $ mln): Barbados 2001 - 2011 Barbados % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
7.60 7.65 7.71 7.76 7.84 8.09 8.38 8.68 8.99 9.30 9.64
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Barbados: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.04
0.01 0.01
_________________________________________________________________________________________________________
Bridgetown Total
982
8.09 8.09
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean 7.6
154
BERMUDA Alcoholic Spirits (US $ mln): Bermuda 2001 - 2011 Bermuda % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.88 3.94 3.99 4.05 4.11 4.22 4.34 4.47 4.60 4.73 4.87
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Bermuda: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01 0.02
0.00 0.00 0.00
_________________________________________________________________________________________________________
Hamilton Saint George Total
1,468 1,585
2.53 1.69 4.22
60.00 40.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.7 Year
BRITISH VIRGIN ISLANDS Alcoholic Spirits (US $ mln): British Virgin Islands 2001 - 2011 British Virgin Islands % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.63 0.62 0.62 0.61 0.61 0.64 0.67 0.71 0.74 0.78 0.82
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
155
British Virgin Islands: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Road Town Total
1,817
0.64 0.64
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.8
CANADA Alcoholic Spirits (US $ mln): Canada 2001 - 2011 Canada % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1,516.03 1,516.19 1,515.15 1,513.95 1,521.05 1,578.29 1,646.32 1,717.27 1,791.28 1,868.48 1,949.01
8.31% 7.99% 7.68% 7.39% 7.14% 7.10% 7.10% 7.10% 7.10% 7.10% 7.10%
1.88% 1.87% 1.85% 1.84% 1.82% 1.82% 1.82% 1.81% 1.81% 1.81% 1.81%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Canada: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
2.12 1.81 0.86 0.51 0.39 0.37 0.36 0.19 0.11 0.10 0.07 0.07 0.06 0.04 0.04 7.10
0.54 0.46 0.22 0.13 0.10 0.09 0.09 0.05 0.03 0.03 0.02 0.02 0.02 0.01 0.01 1.82
_________________________________________________________________________________________________________
Toronto Montreal Vancouver Ottawa Calgary Winnipeg Edmonton Hamilton Regina Quebec Halifax Thunder Bay Saint John's Niagara Falls Victoria Total
29 37 105 163 187 195 199 321 513 547 699 704 763 882 930
471.97 402.29 190.19 112.79 87.59 81.94 79.05 42.28 24.10 22.72 15.70 15.42 13.22 9.92 9.09 1578.29
29.90 25.49 12.05 7.15 5.55 5.19 5.01 2.68 1.53 1.44 0.99 0.98 0.84 0.63 0.58 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean 7.9
156
CAYMAN ISLANDS Alcoholic Spirits (US $ mln): Cayman Islands 2001 - 2011 Cayman Islands % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.84 1.84 1.83 1.82 1.83 1.90 1.99 2.08 2.18 2.28 2.38
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Cayman Islands: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
George Town West Bay Savannah Bodden Town Total
1,709 1,845 1,996 2,037
1.11 0.55 0.16 0.08 1.90
58.33 29.17 8.33 4.17 100.00
0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.10
CUBA Alcoholic Spirits (US $ mln): Cuba 2001 - 2011 Cuba % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
38.56 38.31 38.04 37.77 37.76 39.36 41.31 43.36 45.51 47.77 50.14
0.21% 0.20% 0.19% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
157
Cuba: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.09 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.18
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Havana Santiago de Cuba Camagüey Holguin Guantanamo Santa Clara Bayamo Cienfuegos Pinar del Rio Las Tunas Matanzas Total
577 1,295 1,434 1,513 1,548 1,556 1,677 1,687 1,698 1,700 1,704
20.83 3.95 2.78 2.21 1.95 1.90 1.20 1.17 1.13 1.12 1.11 39.36
52.92 10.02 7.07 5.60 4.96 4.83 3.06 2.98 2.88 2.85 2.83 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.11
DOMINICA Alcoholic Spirits (US $ mln): Dominica 2001 - 2011 Dominica % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.53 0.54 0.55 0.56 0.57 0.58 0.59 0.61 0.62 0.64 0.65
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Dominica: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00 0.00 0.00 0.00
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Roseau Marigot Portsmouth Saint Joseph Berekua Total
1,897 2,057 2,058 2,059 2,060
0.38 0.05 0.05 0.05 0.05 0.58
64.71 8.82 8.82 8.82 8.82 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean 7.12
158
DOMINICAN REPUBLIC Alcoholic Spirits (US $ mln): Dominican Republic 2001 - 2011 Dominican Republic % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
101.71 99.87 97.99 96.14 95.27 100.17 106.34 112.89 119.84 127.23 135.06
0.56% 0.53% 0.50% 0.47% 0.45% 0.45% 0.46% 0.47% 0.47% 0.48% 0.49%
0.13% 0.12% 0.12% 0.12% 0.11% 0.12% 0.12% 0.12% 0.12% 0.12% 0.13%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Dominican Republic: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Santo Domingo Santiago La Romana San Pedro de Macoris San Francisco de Macoris La Vega Barahona San Juan Puerto Plata Total
229 769 1,219 1,274 1,306 1,419 1,500 1,501 1,528
64.79 13.10 4.64 4.14 3.86 2.94 2.30 2.30 2.11 100.17
64.68 13.07 4.63 4.13 3.85 2.94 2.29 2.29 2.11 100.00
0.29 0.06 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.45
0.07 0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.12
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.13
GREENLAND Alcoholic Spirits (US $ mln): Greenland 2001 - 2011 Greenland % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.97 2.02 2.06 2.10 2.15 2.19 2.24 2.29 2.34 2.39 2.44
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
159
Greenland: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Nuuk Holsteinsborg Jakobshavn Sukkertoppen Julianehab Egedesminde Narsarsuaq Frederikshab Christianshab Thule Scoresbysund Nanortalik Uppernavik Godhavn Ammassalik Total
1,822 1,933 1,969 1,997 1,998 1,999 2,023 2,024 2,025 2,050 2,051 2,052 2,053 2,054 2,055
0.63 0.26 0.21 0.16 0.16 0.16 0.10 0.10 0.10 0.05 0.05 0.05 0.05 0.05 0.05 2.19
28.57 11.90 9.52 7.14 7.14 7.14 4.76 4.76 4.76 2.38 2.38 2.38 2.38 2.38 2.38 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.14
GRENADA Alcoholic Spirits (US $ mln): Grenada 2001 - 2011 Grenada % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.81 0.80 0.79 0.78 0.78 0.81 0.86 0.91 0.96 1.01 1.07
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Grenada: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00
0.00 0.00 0.00
_________________________________________________________________________________________________________
Saint George's Gouyave Total
1,813 1,993
0.65 0.16 0.81
80.00 20.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean 7.15
160
GUADELOUPE Alcoholic Spirits (US $ mln): Guadeloupe 2001 - 2011 Guadeloupe % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
6.64 6.79 6.93 7.08 7.23 7.38 7.54 7.70 7.87 8.04 8.21
0.04% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Guadeloupe: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Les Abymes Pointe-a-Pitre Le Gosier Moule Sainte Anne Morne-a-l'Eau Petit Bourg Sainte Rose Basse-Terre Saint-Claude Total
1,516 1,751 1,791 1,825 1,836 1,847 1,855 1,864 1,865 1,907
2.17 0.90 0.72 0.62 0.59 0.55 0.52 0.48 0.48 0.34 7.38
29.44 12.15 9.81 8.41 7.94 7.48 7.01 6.54 6.54 4.67 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.16
HAITI Alcoholic Spirits (US $ mln): Haiti 2001 - 2011 Haiti % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
23.35 23.72 24.08 24.44 24.84 25.49 26.19 26.91 27.65 28.42 29.20
0.13% 0.12% 0.12% 0.12% 0.12% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
161
Haiti: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.08 0.01 0.01 0.01 0.01 0.00 0.11
0.02 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Port-au-Prince Cap-Haitien Petionville Les Cayes Gonaives Port-de-Paix Total
646 1,457 1,639 1,646 1,647 1,769
17.94 2.58 1.40 1.37 1.37 0.83 25.49
70.39 10.12 5.51 5.36 5.36 3.27 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.17
JAMAICA Alcoholic Spirits (US $ mln): Jamaica 2001 - 2011 Jamaica % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
17.47 17.84 18.20 18.57 18.95 19.37 19.81 20.26 20.71 21.18 21.66
0.10% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08% 0.08% 0.08%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Jamaica: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.06 0.01 0.01 0.00 0.00 0.00 0.09
0.02 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Kingston Spanish Town Montego Bay May Pen Mandeville Savanna-la-Mar Total
766 1,510 1,576 1,729 1,755 1,903
13.14 2.23 1.75 1.03 0.88 0.35 19.37
67.83 11.50 9.04 5.30 4.52 1.81 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean 7.18
162
MARTINIQUE Alcoholic Spirits (US $ mln): Martinique 2001 - 2011 Martinique % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
7.88 8.05 8.22 8.40 8.57 8.76 8.95 9.14 9.34 9.54 9.75
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Martinique: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.04
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Fort-de-France Le Lamentin Sainte Marie Schoelcher Le François La Trinité Saint Pierre Ducos Total
1,211 1,693 1,781 1,805 1,829 1,882 1,966 1,967
4.70 1.15 0.77 0.68 0.60 0.43 0.21 0.21 8.76
53.66 13.17 8.78 7.80 6.83 4.88 2.44 2.44 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.19 Year
NETHERLANDS ANTILLES Alcoholic Spirits (US $ mln): Netherlands Antilles 2001 - 2011 Netherlands Antilles % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
4.01 4.17 4.34 4.51 4.67 4.71 4.72 4.74 4.76 4.78 4.80
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
163
Netherlands Antilles: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Willemstad Philipsburg Kralendijk Total
1,238 1,964 2,064
4.46 0.21 0.04 4.71
94.70 4.55 0.76 100.00
0.02 0.00 0.00 0.02
0.01 0.00 0.00 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.20
PUERTO RICO Alcoholic Spirits (US $ mln): Puerto Rico 2001 - 2011 Puerto Rico % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
74.06 74.63 75.14 75.64 76.43 78.88 81.69 84.59 87.61 90.72 93.95
0.41% 0.39% 0.38% 0.37% 0.36% 0.35% 0.35% 0.35% 0.35% 0.34% 0.34%
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Puerto Rico: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.08 0.04 0.04 0.04 0.03 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.35
0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09
_________________________________________________________________________________________________________
San Juan Bayamon Ponce Carolina Caguas Guaynabo Mayaguez Arecibo Toa Baja Trujillo Alto Aguadilla Cayey Guayama Fajardo Catano Total
639 893 992 996 1,103 1,247 1,266 1,267 1,303 1,400 1,443 1,524 1,575 1,597 1,650
18.13 9.69 7.94 7.88 5.86 4.39 4.22 4.21 3.88 3.12 2.73 2.12 1.76 1.60 1.35 78.88
22.99 12.29 10.07 9.99 7.43 5.56 5.35 5.34 4.91 3.96 3.46 2.69 2.23 2.03 1.72 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean 7.21
164
ST. KITTS AND NEVIS Alcoholic Spirits (US $ mln): St. Kitts and Nevis 2001 - 2011 St. Kitts and Nevis % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.54 0.54 0.54 0.54 0.54 0.56 0.59 0.61 0.64 0.67 0.70
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
St. Kitts and Nevis: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Basseterre Charlestown Total
1,851 2,068
0.53 0.03 0.56
95.00 5.00 100.00
0.00 0.00 0.00
0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.22
ST. LUCIA Alcoholic Spirits (US $ mln): St. Lucia 2001 - 2011 St. Lucia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.27 1.29 1.32 1.34 1.37 1.40 1.43 1.47 1.50 1.54 1.58
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
165
St. Lucia: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Castries Vieux Fort Total
1,690 1,943
1.16 0.24 1.40
82.81 17.19 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.23 Year
ST. VINCENT AND THE GRENADINES Alcoholic Spirits (US $ mln): St. Vincent and the Grenadines 2001 - 2011 St. Vincent and the Grenadines % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.60 0.61 0.62 0.62 0.63 0.65 0.67 0.69 0.71 0.73 0.76
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
City
St. Vincent and the Grenadines: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country %Region
%World
_________________________________________________________________________________________________________
Kingstown Georgetown Total
1,826 2,065
0.62 0.03 0.65
95.00 5.00 100.00
0.00 0.00 0.00
0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean 7.24
166
TRINIDAD AND TOBAGO Alcoholic Spirits (US $ mln): Trinidad and Tobago 2001 - 2011 Trinidad and Tobago % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
22.23 22.15 22.06 21.96 22.01 22.90 23.96 25.08 26.25 27.47 28.75
0.12% 0.12% 0.11% 0.11% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Trinidad and Tobago: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Port-of-Spain San Fernando Arima Scarborough Total
856 1,085 1,162 1,716
10.46 6.13 5.23 1.08 22.90
45.67 26.77 22.83 4.72 100.00
0.05 0.03 0.02 0.00 0.10
0.01 0.01 0.01 0.00 0.03
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.25
UNITED STATES Alcoholic Spirits (US $ mln): United States 2001 - 2011 United States % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
16,396.30 17,136.55 17,880.80 18,653.19 19,458.96 20,299.53 21,176.40 22,091.16 23,045.43 24,040.93 25,079.43
89.86% 90.26% 90.63% 90.99% 91.30% 91.34% 91.34% 91.34% 91.34% 91.34% 91.34%
20.34% 21.10% 21.86% 22.64% 23.32% 23.40% 23.37% 23.34% 23.30% 23.27% 23.23%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
167
United States: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
20.78 7.52 6.91 4.02 3.57 2.55 2.52 2.48 2.41 2.31 2.30 1.92 1.64 1.53 1.49 27.37 91.34
5.32 1.93 1.77 1.03 0.91 0.65 0.65 0.64 0.62 0.59 0.59 0.49 0.42 0.39 0.38 7.01 23.40
_________________________________________________________________________________________________________
New York Los Angeles Chicago Houston Philadelphia Dallas San Jose San Francisco San Diego Detroit Phoenix San Antonio Indianapolis Baltimore Washington D.C. Others Total
1 3 4 10 13 20 21 23 25 27 28 34 40 49 50
4,617.80 1,671.65 1,536.58 894.41 792.87 566.34 559.83 551.13 536.26 514.01 510.94 427.64 364.69 340.46 331.65 6,083.25 20299.53
22.75 8.23 7.57 4.41 3.91 2.79 2.76 2.71 2.64 2.53 2.52 2.11 1.80 1.68 1.63 29.97 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.26 Year
VIRGIN ISLANDS, US Alcoholic Spirits (US $ mln): Virgin Islands, US 2001 - 2011 Virgin Islands, US % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.23 3.30 3.37 3.44 3.52 3.59 3.67 3.75 3.83 3.91 4.00
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
168
Virgin Islands, US: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Charlotte Amalie Road Town Frederiksted Christiansted Cruz Bay Spanish Town Total
1,535 1,878 1,879 1,912 1,961 2,021
2.07 0.44 0.44 0.33 0.22 0.11 3.59
57.58 12.12 12.12 9.09 6.06 3.03 100.00
0.01 0.00 0.00 0.00 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana
8 8.1
169
OCEANA EXECUTIVE SUMMARY
Country
Market Potential for Alcoholic Spirits in Oceana (US $ mln): 2006 Latent Demand US $ mln
% of Oceana
_________________________________________________________________________________________________________
Australia New Zealand Fiji Guam New Caledonia French Polynesia Solomon Islands Northern Mariana Island Western Samoa American Samoa Micronesia Federation Vanuatu Tonga Palau Marshall Islands Cook Islands Kiribati Nauru Norfolk Island Christmas Island Wallis and Futuna Tuvalu Niue Tokelau Cocos (Keeling) Island Other Total
909.99 137.25 11.31 6.38 6.09 5.25 1.80 1.80 1.18 1.00 0.53 0.48 0.46 0.26 0.20 0.20 0.15 0.12 0.10 0.07 0.06 0.02 0.01 0.00 0.00 0.00 1,084.71
83.89% 12.65% 1.04% 0.59% 0.56% 0.48% 0.17% 0.17% 0.11% 0.09% 0.05% 0.04% 0.04% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 100.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Market Potential for Alcoholic Spirits in Oceana (US $ mln): 2006
New Zealand Fiji Guam Other Australia
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana
170 The Market for Alcoholic Spirits in Oceana: 2001 - 2011 US $ mln % of Globe
Year
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1,042.96 1,042.68 1,041.62 1,040.50 1,045.19 1,084.71 1,131.77 1,180.92 1,232.25 1,285.88 1,341.89
1.29 1.28 1.27 1.26 1.25 1.25 1.25 1.25 1.25 1.24 1.24
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.2
AMERICAN SAMOA
Year
Alcoholic Spirits (US $ mln): American Samoa 2001 - 2011 American Samoa % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.90 0.92 0.94 0.96 0.98 1.00 1.02 1.04 1.06 1.09 1.11
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
American Samoa: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Pago Pago Leone Fagatogo Utulei Vaitogi Total
1,911 1,958 1,959 2,018 2,019
0.33 0.22 0.22 0.11 0.11 1.00
33.33 22.22 22.22 11.11 11.11 100.00
0.03 0.02 0.02 0.01 0.01 0.09
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana 8.3
171
AUSTRALIA Alcoholic Spirits (US $ mln): Australia 2001 - 2011 Australia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
879.39 877.73 875.38 872.94 875.72 909.99 951.03 993.92 1,038.74 1,085.59 1,134.54
84.32% 84.18% 84.04% 83.90% 83.79% 83.89% 84.03% 84.16% 84.30% 84.42% 84.55%
1.09% 1.08% 1.07% 1.06% 1.05% 1.05% 1.05% 1.05% 1.05% 1.05% 1.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Australia: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
24.59 24.26 15.32 7.73 3.94 2.65 1.25 1.25 0.87 0.61 0.55 0.46 0.41 83.89
0.31 0.30 0.19 0.10 0.05 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 1.05
_________________________________________________________________________________________________________
Sydney Melbourne Brisbane Perth Adelaide Canberra Newcastle Gold Coast Hobart Wollongong Townsville Darwin Geelong Total
65 67 122 191 316 444 751 754 906 1,055 1,093 1,179 1,243
266.78 263.14 166.16 83.85 42.76 28.69 13.58 13.52 9.40 6.64 6.01 5.04 4.43 909.99
29.32 28.92 18.26 9.21 4.70 3.15 1.49 1.49 1.03 0.73 0.66 0.55 0.49 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana 8.4
172
CHRISTMAS ISLAND Alcoholic Spirits (US $ mln): Christmas Island 2001 - 2011 Christmas Island % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.07 0.07 0.07 0.07 0.07 0.07 0.08 0.08 0.08 0.08 0.08
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Christmas Island: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
The Settlement Total
2,038
0.07 0.07
100.00 100.00
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.5
COOK ISLANDS Alcoholic Spirits (US $ mln): Cook Islands 2001 - 2011 Cook Islands % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.18 0.18 0.19 0.19 0.20 0.20 0.20 0.21 0.21 0.22 0.22
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Cook Islands: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.02
0.00 0.00
_________________________________________________________________________________________________________
Avarua
1,977
Total
0.20 0.20
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana 8.6
173
FIJI Alcoholic Spirits (US $ mln): Fiji 2001 - 2011 Fiji % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
8.96 9.55 10.17 10.83 11.41 11.31 11.10 10.90 10.70 10.50 10.31
0.86% 0.92% 0.98% 1.04% 1.09% 1.04% 0.98% 0.92% 0.87% 0.82% 0.77%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Fiji: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.95 0.09 1.04
0.01 0.00 0.01
_________________________________________________________________________________________________________
Suva Nadi
867 1,728
Total
10.28 1.03 11.31
90.91 9.09 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.7 Year
FRENCH POLYNESIA Alcoholic Spirits (US $ mln): French Polynesia 2001 - 2011 French Polynesia % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
4.91 4.95 4.99 5.04 5.09 5.25 5.43 5.62 5.81 6.00 6.21
0.47% 0.47% 0.48% 0.48% 0.49% 0.48% 0.48% 0.48% 0.47% 0.47% 0.46%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana
174 French Polynesia: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Papeete Mahina Papara Mataiea Afareaitu Teahupoo
1,440 1,695 1,803 1,908 1,952 2,014
Total
2.74 1.14 0.68 0.34 0.23 0.11 5.25
52.17 21.74 13.04 6.52 4.35 2.17 100.00
0.25 0.11 0.06 0.03 0.02 0.01 0.48
0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.8
GUAM Alcoholic Spirits (US $ mln): Guam 2001 - 2011 Guam % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
5.74 5.87 5.99 6.12 6.25 6.38 6.52 6.66 6.81 6.95 7.10
0.55% 0.56% 0.58% 0.59% 0.60% 0.59% 0.58% 0.56% 0.55% 0.54% 0.53%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Guam: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.29 0.15 0.11 0.02 0.01 0.59
0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Dededo Tamuning Santa Rita Talofofo Agana Total
1,389 1,589 1,684 1,950 2,015
3.18 1.67 1.19 0.23 0.11 6.38
49.80 26.17 18.61 3.63 1.79 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana 8.9
175
KIRIBATI Alcoholic Spirits (US $ mln): Kiribati 2001 - 2011 Kiribati % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.14 0.14 0.14 0.15 0.15 0.15 0.16 0.16 0.16 0.17 0.17
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Kiribati: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
Tarawa
2,001
Total
0.15 0.15
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.10
MARSHALL ISLANDS Alcoholic Spirits (US $ mln): Marshall Islands 2001 - 2011 Marshall Islands % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.17 0.18 0.19 0.20 0.20 0.20 0.20 0.20 0.20 0.20 0.20
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Marshall Islands: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Majuro
1,971
Total
0.20 0.20
100.00 100.00
0.02 0.02
0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana 8.11
176
MICRONESIA FEDERATION Alcoholic Spirits (US $ mln): Micronesia Federation 2001 - 2011 Micronesia Federation % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.47 0.48 0.49 0.50 0.51 0.53 0.54 0.55 0.56 0.58 0.59
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Micronesia Federation: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Palikir
1,852
Total
0.53 0.53
100.00 100.00
0.05 0.05
0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.12
NAURU Alcoholic Spirits (US $ mln): Nauru 2001 - 2011 Nauru % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.11 0.11 0.11 0.11 0.12 0.12 0.12 0.12 0.13 0.13 0.13
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Nauru: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
Yaren
2,009
Total
0.12 0.12
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana 8.13
177
NEW CALEDONIA Alcoholic Spirits (US $ mln): New Caledonia 2001 - 2011 New Caledonia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
5.78 5.80 5.82 5.84 5.88 6.09 6.33 6.57 6.83 7.10 7.38
0.55% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.55% 0.55% 0.55%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
New Caledonia: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.43 0.04 0.03 0.03 0.02 0.01 0.01 0.56
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Noumea Dumbea Bourail Canala Thio Hienghene Houailu Total
1,215 1,886 1,928 1,929 1,968 2,004 2,040
4.67 0.42 0.28 0.28 0.21 0.14 0.07 6.09
76.74 6.98 4.65 4.65 3.49 2.33 1.16 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.14
NEW ZEALAND Alcoholic Spirits (US $ mln): New Zealand 2001 - 2011 New Zealand % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
130.45 130.92 131.29 131.64 132.61 137.25 142.69 148.34 154.21 160.32 166.67
12.51% 12.56% 12.60% 12.65% 12.69% 12.65% 12.61% 12.56% 12.51% 12.47% 12.42%
0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.15%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana
178 New Zealand: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
4.81 1.62 1.58 0.77 0.55 0.54 0.49 0.40 0.36 0.26 0.25 0.24 0.24 0.21 0.20 0.16 12.65
0.06 0.02 0.02 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.16
_________________________________________________________________________________________________________
Auckland Wellington Christchurch Hamilton Napier-Hastings Dunedin Waitemata Tauranga Palmerston North Rotorua Nelson Invercargill New Plymouth Whangarei Wanganui Others Total
265 656 662 971 1,098 1,106 1,151 1,252 1,302 1,431 1,449 1,456 1,461 1,497 1,519
52.17 17.57 17.11 8.31 5.93 5.83 5.31 4.33 3.88 2.79 2.67 2.60 2.57 2.31 2.16 1.72 137.25
38.01 12.80 12.46 6.06 4.32 4.25 3.87 3.15 2.83 2.03 1.94 1.89 1.87 1.69 1.57 1.25 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.15
NIUE Alcoholic Spirits (US $ mln): Niue 2001 - 2011 Niue % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Niue: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Alofi
2,076
Total
0.01 0.01
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana 8.16
179
NORFOLK ISLAND Alcoholic Spirits (US $ mln): Norfolk Island 2001 - 2011 Norfolk Island % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.09 0.09 0.09 0.09 0.10 0.10 0.10 0.10 0.10 0.11 0.11
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Norfolk Island: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
Kingston
2,031
Total
0.10 0.10
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.17
NORTHERN MARIANA ISLAND Alcoholic Spirits (US $ mln): Northern Mariana Island 2001 - 2011 Northern Mariana Island % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.61 1.65 1.69 1.72 1.76 1.80 1.83 1.87 1.91 1.96 2.00
0.15% 0.16% 0.16% 0.17% 0.17% 0.17% 0.16% 0.16% 0.16% 0.15% 0.15%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Northern Mariana Island: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Saipan
1,571
Total
1.80 1.80
100.00 100.00
0.17 0.17
0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana 8.18
180
PALAU Alcoholic Spirits (US $ mln): Palau 2001 - 2011 Palau % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.22 0.23 0.24 0.24 0.25 0.26 0.26 0.26 0.27 0.27 0.27
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Palau: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.02
0.00 0.00
_________________________________________________________________________________________________________
Koror
1,937
Total
0.26 0.26
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.19
SOLOMON ISLANDS Alcoholic Spirits (US $ mln): Solomon Islands 2001 - 2011 Solomon Islands % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.65 1.68 1.70 1.73 1.76 1.80 1.85 1.90 1.95 2.00 2.06
0.16% 0.16% 0.16% 0.17% 0.17% 0.17% 0.16% 0.16% 0.16% 0.16% 0.15%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Solomon Islands: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Honiara
1,570
Total
1.80 1.80
100.00 100.00
0.17 0.17
0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana 8.20
181
TOKELAU Alcoholic Spirits (US $ mln): Tokelau 2001 - 2011 Tokelau % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Tokelau: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Tokelau
2,077
Total
0.00 0.00
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.21
TONGA Alcoholic Spirits (US $ mln): Tonga 2001 - 2011 Tonga % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.45 0.44 0.44 0.44 0.44 0.46 0.48 0.50 0.53 0.55 0.58
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Tonga: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.04
0.00 0.00
_________________________________________________________________________________________________________
Nuku'alofa Total
1,872
0.46 0.46
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana 8.22
182
TUVALU Alcoholic Spirits (US $ mln): Tuvalu 2001 - 2011 Tuvalu % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.03 0.03 0.03 0.03
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Tuvalu: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Funafuti
2,070
Total
0.02 0.02
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.23
VANUATU Alcoholic Spirits (US $ mln): Vanuatu 2001 - 2011 Vanuatu % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.42 0.43 0.45 0.46 0.48 0.48 0.49 0.49 0.50 0.50 0.51
0.04% 0.04% 0.04% 0.04% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Vanuatu: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.04
0.00 0.00
_________________________________________________________________________________________________________
Port Vila
1,867
Total
0.48 0.48
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana 8.24
183
WALLIS AND FUTUNA Alcoholic Spirits (US $ mln): Wallis and Futuna 2001 - 2011 Wallis and Futuna % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.05 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.06 0.07 0.07
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Wallis and Futuna: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Mata-utu
2,047
Total
0.06 0.06
100.00 100.00
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.25
WESTERN SAMOA Alcoholic Spirits (US $ mln): Western Samoa 2001 - 2011 Western Samoa % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.17 1.16 1.14 1.13 1.12 1.18 1.24 1.31 1.38 1.46 1.54
0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.12%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Western Samoa: Alcoholic Spirits in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Apia
1,686
Total
1.18 1.18
100.00 100.00
0.11 0.11
0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
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Oceana
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