The ECKART effect – the 3rd dimension for surfaces. The ECKART effect is impressive. LUXAN glass pearl pigments provide all applications with a special touch and a valueadded appeal. Extraordinary pearlescent effects are the height of luxury and distinction – guaranteeing the most positive of reactions. The LUXAN pigments exhibit outstanding brightness and reflecting power that lead to distinct flashy and clear colour stylings. A sensational look with improved product performance – that’s the ECKART effect.
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For further information please contact:
ECKART GmbH · Guentersthal 4 · 91235 Hartenstein · Germany · Tel +49 9152 77-0 · Fax +49 9152 77-7008 ·
[email protected] ECKART America Corporation · 4101 Camp Ground Road · Louisville, Kentucky 40211 · USA Tel +1 502 775-42 41 · Toll-free: 877 754 0001 ·
[email protected]
August 2011 • Vol. 16, No. 8
Table of Contents
33 Aerospace Coatings In the Air With AkzoNobel
28 36
The Asia-Pacific Paint and Coatings Market
38
Radcure Raw Materials and Equipment
DEPARTMENTS Editor’s Page ................................6
High Performance and Special Effect Pigments
As We Go To Press ......................8 Index to Companies ....................8 Fresh Paint ................................10
COLUMNS
Patents ......................................14
International Coatings Scene ....................................20 Latin America • International Paint Broadens Mexico Network Europe • Measuring Sustainability
Business Corner ..........................................................26
Financial News ..........................16 Market Reports ........................18 New Products ............................24 Industry News ..........................42
Role Change in Marketing: Part II
Suppliers Corner........................44
ADVERTISING SECTIONS Classified Ads ..............................................................48 Advertising Index........................................................49
36
People ........................................45 Meetings ....................................46 Final Coat ..................................50
28
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August 2011
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Coatings World | 5
Editors Page
The Politics of Paint
Chinese executive has been charged for clandestinely exporting hundreds of gallons of paint coatings to the Chashma 2 nuclear power plant in Pakistan. Xun Wang, a former managing director of PPG Paints Trading ( Shanghai), which is a wholly-owned Chinese subsidiary of PPG Industries, was arrested on June 16 in Atlanta, Ga. According to the indictment against Wang, in January 2006, PPG Industries sought an export license for the shipments of coatings to Chashma 2. In June 2006, the department of commerce denied that license application. Chashma 2 nuclear power plant is owned and operated by Pakistan Atomic Energy Commission (PAEC), an entity on the Department of Commerce’s Entity List. Following that denial, Wang and her co-conspirators agreed upon a scheme to export and re-export the high-performance epoxy coatings from the US to Chashma 2, via a third-party distributor in China, without first having obtained the required export license from the department of commerce, the justice department said. The indictment further states that from June 2006 through March 2007, Wang and other co-conspirators intentionally concealed from PPG Industries that the paint would be delivered to Chashma II. Specifically, they falsely stated that the coatings were to be used at a nuclear power plant in China, the export of goods to which would not require a license from the department of commerce. The indictment alleges that, through these means, Wang and her co-conspirators exported three shipments of coatings from the United States to Chashma 2 without the required department of commerce license. This is another story of one of many loop holes in China/US business relations that ultimately in the end hurts American business. Do you know of any other examples? In other news, this issue is heading to Singapore in September for the annual Asia-Pacific Coatings Show, which is put together by Quartz Business Media’s The Coatings Group. For the occasion Coatings World enlisted the expertise of the folks at orr & Boss, Inc., a U.S.-based, international management consulting firm that specializes in the global specialty chemicals and coatings industries to provide analysis of the Asia-Pacific paint and coatings market. Beginning on page 28 Scott Detiveaux and Allen Tsaur provide a detailed look at this dynamic and growing region “which has dramatically outperformed the global market in terms of both volume and value growth” especially during the global recession. Also in this issue, be sure not to miss A.S. Richardson, global market director for AkzoNobel Aerospace Coatings, who takes us on a tour of the global aerospace coatings market. Turn to page 33 for an inside look at aerospace coatings from the perspective of the largest player in this arena.
A
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A Rodman Publication 70 Hilltop Road • Ramsey, NJ 07446 USA (201) 825-2552 • Fax: (201) 825-0553 Web site: www.coatingsworld.com EDITOR
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6 | Coatings World
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August 2011
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As We Go To Press
RPM Performance Coatings acquires API S.p.A.
RPM International Inc., through its performance coatings group, has acquired API S.p.A., a $28 million producer and installer of polyurethane and urethanebased flooring and decking solutions for cruise ships, mega-yachts and naval applications. Based in Genoa, Italy, API also produces epoxy and polyurethane flooring systems for the Italian building market. API will continue to be led by Giorgio Magnaghi, managing director and grandson of company founder Mario Magnaghi, along with his management team, which includes Vittorio and Beniamino Magnaghi, also grandsons of the founder. The acquisition is expected to be accretive to earnings within one year, and terms were not disclosed. “API enhances RPM’s presence in the decorative flooring market and will complement the strengths of our Stonhard and Flowcrete commercial polymer flooring businesses,” said Frank Sullivan, RPM chairman and chief executive officer.
retail car-repair market. “Currently, we have three different brands in the trade polyurethane (PU) product range, and going forward it is our ambition to consolidate these as sub-brands under the Dynacoat umbrella,” said Pundhir. AkzoNobel automotive and aerospace coatings India will market Dynacoat Miluz, but the longer term plan is to make Dynacoat the umbrella for a wider range of trade PU products and bring in the water-based technology platform to India in the near future. Because of the size and complexity of the Indian market, the introduction is being
carried out in stages. AkzoNobel targets to have 80 outlets by the end of the year.
Ecology Coatings nominated for the Michigan Green Chemistry Governor's Award Program for 2011 Ecology Coatings, Inc., has been nominated for the Michigan Green Chemistry Governor's Award Program for 2011. The Program was established by the Michigan Green Chemistry Roundtable to recognize innovations in green chemistry. Winners will be notified October 27, 2011. CW
Index to Companies This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants. Subsidiaries are indexed under their own names. AkzoNobel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 16, 33 BASF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
AkzoNobel launches global car refinish brand Dynacoat in India AkzoNobel has launched their international car refinish paint Dynacoat across various distribution points in India. Currently the product is available in the East and Southern part of the country. With Dynacoat, AkzoNobel is targeting the mid-tier car refinish market in India. It works on the concept of the mixing machine which allows mixing of nearly any local and international car color with precision but with a minimum number of tinting colors, the company said. “Dynacoat is one of the leading brands in AkzoNobel’s automotive and aerospace business worldwide and has witnessed great success in recent years,” said Divyendu Pundhir, managing director, AkzoNobel automotive and aerospace coatings, India and South Asia. “With the launch of Dynacoat in India, the idea is to offer a complete assortment in the market to strengthen our position in India’s booming automotive and 8 | Coatings World
Chugoku Marine Paints . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Cleveland Black Oxide. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 Cortec Corp. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 DuPont . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Dur-A-Flex. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Ecology Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 10 Excalibur Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Hempel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Henkel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 International Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 PPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 16, 45 Pratt & Lambert . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Quest Speciatly Chemicals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Sherwin-Williams . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 16, 45 Sika . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Southern Diversified Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 RPM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 16 Valspar. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Whitford . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 www.coatingsworld.com
August 2011
bre a th e e a s y.
Have you looked at vinyl-based resin technology lately?
When we introduced our new EcoVAE emulsions last year, we told you Find the balance you’re looking for. Contact us. www.EcoVAE.com
[email protected] Brian Duke 972-443-4014
that VAE (vinyl acetate ethylene) technology would be the foundation for a new generation of consumer pleasing, eco-friendly paints. After just over a year in the market, formulators of all types of paints have found that EcoVAE strikes the balance that everyone has been looking for in making high quality, high performing, people-friendly products. They’ve discovered that formulating with EcoVAE is uncomplicated. That the paints they make with it show excellent scrub, stain resistance and touch-up performance. And that EcoVAE technology is suitable for a broad range of interior paints – from premium brands to contractor flats.
If you’ve already found EcoVAE, thanks for your support. If you haven’t…maybe it’s time you discovered the next generation low VOC emulsion that everyone in the North American paint industry is talking about.
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Fresh Paint
Somerset selects PPG as coatings supplier for expanded Crossville plant
Somerset Hardwood Floors, Somerset, of Quest Specialty Chemicals, has ac- dustry sales and product development perKy., has named PPG the exclusive coatings quired the coatings business of Integrated sonnel. The expansion is in response to supplier for its new engineered flooring Paving Concepts (IPC) of Vancouver, customer interest in Ecology’s products manufacturing facility in Crossville, Tenn. Canada. Since its founding in 1992, Inte- and growth in the UV-curable coatings Paul Stringer, vice president, sales and grated Paving Concepts has specialized in marketplace, the company says. Newly purchased test and measuremarketing for Somerset, said PPG coatings decorative stamped asphalt and asphalt were chosen for the new production line be- coating technology, facilitating streetscape ment equipment will accelerate product development and testing of the company’s cause of PPGs previous history with his and hardscape designs. firm, as well as PPGs commitment to sus“The acquisition of IPC’s coatings high performance UV-curable coatings for tainability. “We have done business with technology adds to our product and mar- its target markets, which include labeling PPG from the beginning and they have been ket offerings in our objective to provide and packaging. For example, the ability to a big part of our success,” Stringer said. the building owner multiple solutions rapidly evaluate new coatings on paper or “Somerset and PPG have a common inter- with his building envelope. Our line in- polymer film label stock materials in simest and they have been a very important cludes solutions from waterproofing roofs ulated press conditions is critical to the success of sales activities targeting strategic partner for us during our the prime label and packaging product development, our growth markets. Customers require data and the continued success that we simulating their production condienjoy today.” tions for the curing speed, coating Somersets new Crossville facilviscosity, coat weight and the reity, which will produce engineered sistance of the coating to water, flooring, already has additional exsolvents and abrasion, for their pansion plans, which include the applications. With timely informaaddition of a prefinished line and tion, time to market will be greatly building expansion. The plant is enhanced. part of Somersets commitment to Companies such as P&G, Walproducts made in the United States. Mart and Kaiser Permanente are Somersets newest plant will proFrom left, Steve Merrick, owner of Somerset Hardwood Floors, asking their supply chain quesduce both prefinished and unfinBrian Knapp, PPG building products segment manager, and Paul tions about energy use and hazished engineered flooring with a Stringer, vice president of sales and marketing for Somerset ardous waste created per unit of look similar to the existing solid Hardwood Floors, stand in front of Somerset’s hardwood flooroutput. Supply chains must reevalprefinished and unfinished proding display. PPG will be the exclusive coatings supplier to Someruate their existing materials and ucts made in its solid flooring manset’s new engineered flooring facility in Crossville, Tenn. manufacturing methods to meet ufacturing facilities. PPG is drafting specifications for the new production line, to creating aesthetic surfaces for parking rigorous environmental standards being reviewing drawings and providing other lots, walkways or residential driveways” established by their customers. These evalconsulting services. said Charlie Van Gelder, vice president, uations have a trickle-down effect on the supply chain, including companies proThe two companies maintain a mar- Quest Construction Products. keting arrangement by which Somerset Quest Construction Products is a lead- viding coatings, which are used on almost co-brands all of its prefinished solid and ing manufacturer in fluid-applied roofing every product produced, packaged or conengineered hardwood flooring with Sus- systems and high performance roof coat- taining a label. tainability by PPG Wood Coatings, a ings over polyurethane foam, as well as “Sustainability and green are becomlogo and tagline that emphasizes the architectural and industrial finishes. ing much more than just words, and companies’ shared commitment to qualcompanies that meet these challenges ity products, sustainability and the health Ecology Coatings upgrades lab will be the winners in future sourcing deof the environment. cisions,” said Ecology Coatings CEO facilities Bob Crockett. “This creates a significant Ecology Coatings, Inc. has added and upopportunity for Ecology Coatings. As a graded testing and application developQuest Construction Products provider of UV-curable coatings that use ment equipment in its Akron, Ohio-based acquires IPC’s coatings business up to 80 percent less energy, have little laboratory, and has hired additional inQuest Construction Products, a division 10 | Coatings World
www.coatingsworld.com
August 2011
who can help you create the next coatings trend? we can. Quindo® Violet 55
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SunMetallics®
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Fresh Paint
or no waste and are solventfree, we are soundly positioned to meet the challenge with EcoQuik, our family of coatings that are lower in cost, higher in performance and eco-friendly.”
General Motors names BASF Supplier of the Year in South America General Motors has named BASF the 2010 regional Supplier of the Year. The award recognizes BASF for its performance as a supplier of OEM coatings to General Motors. The award is based on the same criteria used by GM for its global suppliers: quality, service, technology and price. The award in South America follows the award as GM’s best global coatings supplier given early this year.
Southern Diversified Products moves headquarters Southern Diversified Products, producer of Mythic Paint, has relocated its headquarters to a new Hattiesburg, Miss., location. The company cited a need for larger space and greater potential for future expansion as the main reason for the move. The company also added that the entire office has been painted with Mythic Paint brand products. The new address is 4200 Mamie St., Suite 120, in Hattiesburg. Despite the change of address, Southern Diversified Products will retain the same phone number and email address, at (888) 714-9422 or
[email protected].
Sherwin Williams and USB receive Presidential Green Chemistry Award The Environmental Protection Agency (EPA) presented Sherwin-Williams with one of five 2011 Presidential Green Chemistry Challenge Awards during a ceremony in Washington, DC on June 20, 2011. EPA also recognized the United Soybean Board (USB) for its role in the development of the product. The honor recognizes the development of an innovative new paint formulation that utilizes soybean oil and recycled plastic bottles (PET) and reduces volatile organic compounds (VOCs) by 60 percent. 12 | Coatings World
“We know as farmers that we’re doing things that are environmentally safe, greener and sustainable,” said Bob Haselwood, USB director and new uses chairman, who accepted the certificate of recognition on behalf of USB. “By using soybeans in products like those developed by Sherwin-Williams, more people will realize how the soybean industry is playing a part in the green revolution.” Sherwin-Williams, with soybean checkoff funding and technical support from USB, developed water-based acrylic alkyd paints with low VOCs that can be made from soybean oil, PET and acrylics. These new paints combine the performance benefits of alkyds and low VOC content of acrylics, the company said. The soybean oil helps to promote film formation, gloss, flexibility and cure. In 2010, Sherwin-Williams manufactured enough of these new paints to eliminate over 800,000 pounds of VOCs. The company has used 320,000 pounds of soybean oil, 250,000 pounds of PET and eliminated 1,000 barrels of oil. “Incorporating simple ingredients like soybean oil and recycled plastic bottles into a first of its kind powerful paint formula, provides a winning transformational combination for our customers and the environment,” said Chris Connor, chairman and CEO, Sherwin-Williams Company. EPA’s 16th Annual Presidential Green Chemistry Challenge Awards recognize pioneering chemical technologies developed by leading researchers and industrial innovators who are making significant contributions to pollution prevention in the United States. These prestigious awards recognize the design of safer and more sustainable chemicals, processes and products that will protect Americans, particularly children, from exposure to harmful chemicals. “EPA congratulates this year’s winners for designing and developing innovative green chemistry technologies that will result in safer chemicals for use in products, homes, schools and workplaces that also have significant environmental and economic benefits,” said Steve Owens, assistant administrator for EPA’s Office of Chemical Safety and Pollution Prevention. Sherwin-Williams received the award www.coatingsworld.com
in the Designing Greener Chemicals category. The paints are sold as ProClassic Waterbased Acrylic Alkyd, ProMar 200 Waterbased Acrylic Alkyd and ProIndustrial Waterborne Enamel. In related news, a Pike Research study projected that the green chemistry market will grow from $2.8 billion in 2011 to $98.5 billion by 2020.
MOL chooses Chugoku hull coating Mitsui OSK Lines (MOL) is to adopt the low-friction Seaflo Neo hull paint developed by Chugoku Marine Paint for its environmentally-friendly shipbuilding program. It is initially being used on two car carrier newbuildings. MOL says that after analyzing the results of an onboard test of the paint applied to a newbuilding vessel, it has been able to confirm that the new paint offers improvements in fuel efficiency compared to conventional paints. This, says MOL, will contribute to the reduction of CO2 emissions from its vessels. The company says that friction between the hull and the water accounts for the majority of resistance as a vessel moves through the water. Reducing friction drag has been shown to be highly effective in reducing CO2 emissions during vessel operation, so MOL says it is taking a pro-active stance in developing and adopting a low-friction paint as one of its environmental initiatives. The two newbuildings adopting the new paint are a pair of car carriers, both of 6,400 standard passenger car unit capacity, built by Minaminippori Shipbuilding. The Brilliant Ace was completed on March 30, 2011, and the Eternal Ace on July 25, 2011. The adoption of this new paint is part of the MOL’s Sempaku Ishin next-generation vessel concept. The main characteristic of Seaflo Neo is the high smoothness of their paint film surface, the result of a newly developed low-viscosity hydrolysed polymer. The ultra-smooth finish is intended to minimise friction drag, improving fuel efficiency by three to five percent compared to an identical vessel with a conventional hull coating. Seaflo Neo is also very low in volatile organic compounds (VOCs), a major source of air pollution. August 2011
PPG receives excellent supplier award from FACC AG The Hamburg, Germany application support center operated by PPG Industries’ aerospace business has earned the Excellent Supplier Award 2010 in Gold from Austrian aviation supplier FACC AG for “consistent outstanding performance” providing coatings, sealants, aircraft maintenance chemicals and packaging and application systems. FACC presents the annual award in gold, silver and bronze to recognize three suppliers for exceptional commitment and exemplary performance in continually providing high-quality products and reliable adherence to delivery requirements. Other factors considered include customer service, flexibility, cooperation, and willingness to develop, accept and implement cost saving and process-optimizing measures.
Superior in Clear Coats MINEX ® delivers unique physical and photochemical properties ideally suited for clear coats. Its low refractive index is best utilized in transparent wood and furniture coatings, where MINEX can be loaded up to 20% without excessive haze to improve hardness, light stability and moisture resistance.
International Paint enters distribution agreements with Penta Paints and HB Fuller International Paint has entered into two strategic distribution agreements that will supply the company’s marine and protective coatings products in the Caribbean and Central America. The first distribution agreement is with Penta Paints, a subsidiary of the Ansa McAl Group, a long-time licensee of AkzoNobel’s Glidden decorative paints and Devoe protective coatings brands in Trinidad and Tobago. Under the new agreement, Penta Paints will supply International Paint’s Marine and high-performance Protective Coatings and linings to their growing clientele in the Caribbean. The second agreement appoints HB Fuller as distributor of International Paint’s marine and protective coatings to customers in Costa Rica, Guatemala, Honduras, Nicaragua, El Salvador and Panama. HB Fuller has also been a long-time licensee of the Glidden and Devoe brands throughout Central America.
®
FUNCTIONAL FILLERS AND EXTENDERS
Sika strengthens position in European distribution business by acquiring Technokolla Sika AG has acquired Technokolla, a leader in tile adhesive systems. The Northern Italy-based company generated sales of approximately $47 million in 2010. Sika expects the acquisition to expand its market position in Italy. Based in the northern Italian town of Sassuolo, Technokolla is a subsidiary of the privately owned Fincea Group, of which Iris Ceramica, one of the leading ceramic tile manufacturers in Europe, is also a member. It is number three in the Italian local market for tile adhesive systems as well as having a good presence in the neighbouring countries. With Technokolla’s products on board, Sika will have even greater access to Technokolla’s highly developed sales and distribution network. Technokolla also owns a modern production site in Sassuolo. The new partnership will enable Sika to expand its market position by adding a new distribution channel and supply the construction industry in the region with an even wider range of products and technologies. CW August 2011
For more information and our complete product portfolio visit:
www.BrilliantAdditions.com ® MINEX is
a registered trademark. All rights reserved. © 2010
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SPECIALTY AND PERFORMANCE MINERALS
Coatings World | 13
Patents
BASF patents titania-pigmented polyamide
Patent No. U.S. 7,820,757 B2 BASF has been awarded a patent for a process for producing a polyamide with titanium dioxide pigments comprised of dispersing the titanium dioxide pigments in a mixture containing water and caprolactam with an apparatus. The apparatus is comprised of a dispersing chamber, a diskshaped rotor disposed in the dispersing chamber, a stator which has radial openings and is disposed in conjunction with the rotor in a dispersing zone of the dispersing chamber, a product inlet on each side of the rotor, such that a confluence of two product streams from each of the product inlets is disposed in an outer peripheral region of the disk-shaped rotor, and a product outlet at the outer periphery of the dispersing zone of the dispersing chamber, by feeding the titanium dioxide pigments through one of the product inlets and the mixture, containing water and caprolactam, through the other product inlet to the dispersing chamber, and obtaining a product mixture, containing water, caprolactam and the titanium dioxide pigment from the product outlet, and polymerizing the product mixture to form the polyamide containing titanium dioxide pigments and wherein water is removed from the product mixture before or during the polymerization, blending the product mixture with additional caprolactam followed by polymerizing the additional caprolactam to form a masterbatch and filtering the masterbatch in a melt through a filter, wherein an average mean pressure build-up of the polymerized masterbatch, determined as a difference between a final pressure and an initial pressure upstream of the filter, divided by an amount put through, is approximately 7 bar/kg.
Eckart patents aluminum effect pigments Patent No. U.S. 7,828,890 B2 Eckart has been granted a patent for effect pigments having an aluminum core or aluminum alloy core and an aluminum oxide14 | Coatings World
containing or aluminum oxide/hydroxidecontaining layer enveloping the aluminum core or aluminum alloy core, obtained by chemical wet-process oxidation of lamellar aluminum pigments or aluminum alloy pigments, the content of metallic aluminum in the aluminum core or aluminum alloy core being not more than 90% by weight, based on the total weight of the pigment, characterized in that the oxidized aluminum pigments or aluminum alloy pigments exhibit at least one highly refractive metal chalcogenide layer having a refractive index of >1.95, the at least one metal chalcogenide layer being a layer of an intrinsically colored metal chalcogenide, and a mixed layer is formed between the highly refractive metal chalcogenide layer and the enveloping aluminum oxide-containing or aluminum oxide/hydroxide-containing layer, wherein the aluminum oxide-containing or aluminum oxide/hydroxide containing enveloping layer has a thickness of from 50-300 nm and wherein the effect pigments have a weak color flop having a ΔH*anchor in a range of between 1.5 and 50, and wherein the refractive index of the mixed layer between the aluminum oxidecontaining or aluminum oxide/hydroxidecontaining layer and the highly refractive metal chalcogenide layer exhibits a gradient perpendicularly to the pigment surface extending from the refractive index of the pure aluminum oxide/hydroxide-containing layer and the refractive index of the highly refractive metal chalcogenide layer.
Excalibur Paint patents 2K waterborne isocyanate free coating system Patent No. U.S. 7,951,869 B2 Excalibur Paint and Coatings, Ltd. has been granted a patent for a 2K waterborne isocyanate free coating system and methods thereof designed for use as a DTM topcoat in heavy duty industrial applications where gloss retention, chemical and corrosion resistance are a primary requirement. www.coatingsworld.com
The waterborne acrylic epoxy composition has < 50 g/l VOC and contains no isocyanates, and thus provides a high performing alternative for applications where handling of and exposure to isocyanates is prohibited and/or must be highly avoided. Part A of the two component emulsion system is comprised of a blend of hydroxy functional acrylic polymer co-reactant, suitable additives, pigments and epoxy resin, while Part B is preferably a waterborne amine hardener for curing or crosslinking the first component. The new coating can be applied in thicknesses ranging from 2 mils to approximately 16 mils and cures without foaming even at high film builds. The two component emulsion system also calls for a water-based zinc primer and zinc conversion coating primer that have remarkable adhesion on a variety of substrates including, but not limited to, aluminum, galvanized metal (both electroplated and hot-dipped), various stainless steels, PVC, carbon/fiberglass composites, and the like.
PPG patents method of reducing mapping of an electrodepositable coating layer Patent No. U.S. 2,010,316,881 PPG has received a patent related to the method of reducing mapping of an electrodepositable coating layer. It concerns a method for coating a substrate with a variety of coating compositions thereby reducing mapping of a coating composition deposited onto the substrate. In certain embodiments, the present invention is directed to the deposition of a zirconium-based pretreatment composition onto a substrate with the subsequent deposition of an electrodepositable coating composition, which comprises a soluble alkaline earth metal ion, onto the pretreatment composition. The present invention is also directed to a coating system comprising various layers deposited from the coating compositions disclosed herein. CW August 2011
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Financial News
PPG reports profit gain on sales of $4 billion for 2Q
PPG Industries reported sales for the second quarter 2011 of $4 billion, an increase of 15 percent versus the prior year’s second quarter. Each major region and reporting segment achieved volume and price gains. Income for the quarter increased to $340 million. Second quarter 2010 sales were $3.5 billion, and income was $272 million. “Our strong execution during the quarter enabled us to deliver excellent financial performance, including record earnings for any quarter,” said Charles Bunch, PPG chairman and CEO. “We implemented further pricing initiatives and managed our businesses aggressively to overcome continued input cost inflation, a global economy that has only partially recovered and several transitory impacts to some businesses’ volumes early in the quarter.” Performance Coatings segment sales for the quarter were $1.2 billion, up $119 million, or 11 percent, versus last year’s second quarter. Segment earnings grew $14 million to an all-time quarterly record of $204 million. Industrial Coatings segment sales rose $136 million, or 14 percent, to $1.1 billion versus last year’s second quarter. Segment earnings for the quarter were $115 million, an increase of $3 million from the prior year’s second quarter. Sales for the Architectural Coatings EMEA segment for the quarter of $611 million increased $111 million, or 22 percent, versus the prior year. Segment earnings of $50 million matched the prior year. During the quarter, the company finalized the acquisitions of Equa-Chlor and Ducol Coatings and announced its agreement to acquire Dyrup A/S.
AkzoNobel reports dip in Q2 profits as costs rise AkzoNobel reported that rising commodity costs, weak consumer demand, maintenance stops at its chemicals fac16 | Coatings World
tories, and a strong euro combined to reduce second quarter earnings by 1.8 percent from a year ago. Net profit was €268 million ($381 million), down from €273 million in the same period a year earlier, even though revenues rose 4.9 percent to €4.10 billion on the back of volume increases. The company said raw material costs spiked by 20 percent from a year ago. AkzoNobel, which is WalMart’s paint supplier, and owns the Dulux brand among dozens of others, also repeated the outlook it gave in a June profit warning, that full year profits would be flat “assuming no further deterioration” in its business. “I am not satisfied with our performance in the quarter, despite positive volume and pricing developments,” chief executive Hans Wijers said. “The recent months have been challenging and it does take time for price increases to work through.” Wijers retires next year and is due to be replaced by 45-year-old Ton Buchner, previously CEO of Swiss industrial conglomerate Sulzer AG.
Sherwin-Williams 2Q net falls 1.4 percent Sherwin-Williams’ second-quarter earnings fell 1.4 percent as price increases and sales growth couldn’t fully mitigate rising raw material costs. The company reported a profit of $179.1 million, down from $181.7 million, a year earlier. Sales increased 9.9 percent to $2.35 billion, while same-store sales rose four percent. Sales in the paint stores group increased 4.3 percent to $1.30 billion in the quarter. Segment profit decreased to $206.6 million in the quarter from $212 million last year due primarily to continuing raw material cost increases only partially offset by selling price increases. Sales in the consumer group decreased 8.4 percent to $375.6 million in the quarter. Segment profit decreased to www.coatingsworld.com
$61.4 million in the quarter from $80.7 million last year. The global finishes group’s sales increased 39.5 percent to $678.9 million in the quarter on the back of acquisitions while segment profit in the quarter increased to $46.1 million from $40.0 million. “Earnings in the quarter were at the low end of our guidance range due to high raw material costs versus the timing of our price increases,” said Christopher Connor, chairman and CEO.
RPM reports double-digit gains across the board in fiscal 4Q RPM International reported double-digit gains in sales and net income for its fiscal 2011 fourth quarter ended May 31, 2011. Sales of $981.8 million were up 1.1 percent from the $971.5 million reported in the fiscal 2010 fourth quarter. Consolidated EBIT grew 16 percent to $119.8 million from $103.3 million in the same period last year. Net income of $70.2 million was up 16 percent from the $60.5 million earned in the fiscal 2010 fourth quarter. “Our strong fourth-quarter performance reflects the resilience of our operating companies in the face of stiff headwinds generated by escalating raw material costs, continued weakness in the domestic housing market and a commercial construction market that is only gradually recovering from depressed levels,” said Frank Sullivan, chairman and CEO. “Our deliberate strategic balance between industrial and consumer markets once again proved effective in addressing challenging market conditions.” Industrial segment sales grew 14.4 percent to $625.9 million in the fiscal 2011 fourth quarter from $547.1 million a year ago while EBIT improved 23.5 percent to $70.3 million from $56.9 million in the fiscal 2010 fourth quarter. Sales for RPM’s consumer segment grew 5.1 percent to $355.9 million from August 2011
DuPont Q2 profit down DuPont Performance Coatings’ income of $73 million in the second-quarter represented a slight decrease over the same prior year period as higher sales were offset by higher raw material, energy and freight costs. Sales of $1.1 billion in the performance coatings business unit were up 15 percent compared to the same period last year. The company noted 14 percent higher selling prices and a one percent increase in volume. Higher selling prices reflect pricing actions across all market segments to offset higher raw material costs along with a favorable currency impact. DuPont said strong demand continued in industrial coatings, particularly in North American heavyduty truck markets.
August 2011
Dow reports 2Q results Dow Chemical’s coatings and infrastructure business unit sales were $1.6 billion in the second-quarter of 2011. Excluding the impact of divestitures, sales were up 14 percent, completely driven by price gains, the company said. Double-digit sales gains were reported in Dow Adhesives and Functional Polymers, Dow Building and Construction, and Dow Coating Materials. Volume growth in Dow Building and Construction and Dow Coating Materials continued to be restrained by soft demand from construction and architectural end-markets in developed regions. Dow Adhesives and Functional Polymers reported volume growth in all geographic areas, except EMEA, with the largest gain in Asia Pacific. The business also reported a double-digit increase in price, reflecting actions taken in response to high raw material costs. Dow Building and Construction reported de-
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Financial News
$338.6 million in the fiscal 2010 fourth quarter while EBIT improved 1.8 percent to $53.6 million from $52.7 million.
mand growth across all geographic areas except North America, where new construction starts remain significantly depressed. The business reported a double-digit volume gain in Asia Pacific, driven primarily by demand in China. Results for the business were partly impacted by ongoing investment in Dow Powerhouse solar shingles. Dow Coating Materials reported price gains across all geographic areas as the business responded to a sharp rise in raw materials costs. In architectural coatings, volume gains were reported in Latin America, Asia Pacific and EMEA, while industry conditions remained difficult in North America. Industrial coatings volume fell as a result of strong pricing initiatives to offset higher raw material costs, particularly in the epoxy chain. EBITDA for the segment was $231 million, which compares with EBITDA of $230 million in the same period last year. CW
Coatings World | 17
Market Reports
Flam retardants market to reach nearly $6 billion by 2018
Flame retardants are used in numerous everyday products such as cell phones, carpets and insulating sheets to prevent them from being burnt or at least to slow down a fire in an emergency. As more and more plastics and other flammable materials are used, flame retardants are gaining increasing importance. The new market study by Ceresana Research forecasts that global flame retardant revenues will rise to approximately $5.8 billion by 2018. Demand is above all growing in the Asia Pacific region, with China registering the greatest increase of seven percent per year. “The development of the flame retardant industry is greatly influenced by legal situations and industrial standards,” said Oliver Kutsch, CEO of Ceresana. “Almost all countries are increasingly tightening fire safety regulations. In addition, which flame retardant is used depends on state regulations on the protection of the environment and health, above all in Western Europe and North America.” As environmental restrictions mainly impact halogenated flame retardants, less controversial alternatives are being
developed. The demand for organophosphates and different inorganic flame retardants is rising by 3.5 percent to 4.3 percent per year, which is significantly faster than for brominated or chlorinated flame retardants. Fire resistant agents are tailored to specific applications and developed in close cooperation with manufacturers, processors and users of end products. Product innovations focus on more environmentally friendly products and new materials. Examples include nanotechnology, micro-encapsulation and intumescent systems, which expand by heat and create a protective layer. However, the most widely used flame retardant is aluminum hydroxide (ATH), which is anticipated to continue to dominate the market in 2018. The market report of Ceresana Research provides detailed descriptions and analyses of the flame retardant market. Demand divided by product types as well as revenues and prices. The study also offers market data related to the individual application areas. The most important sales markets are construction materi-
The demand for organophosphates and inorganic flame retardants is rising by 3.5 percent to 4.3 percent per year, which is significantly faster than for brominated or chlorinated flame retardants. 18 | Coatings World
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als—especially made from PVC—insulating materials, rubbers, adhesives, and paints and varnishes. The electrical and electronics and transport industry are also studied individually with reference to the world regions. The introduction summarizes the different types of flame retardants and informs about regulations and health issues. Volume II provides a list of manufacturers with 246 company profiles. The study, available in English or German, forecasts market opportunities and risks up to 2018.
Pigments market to reach $45 billion by 2018 Ceresana Research forecasts that the global pigment market will earn revenues of more than $45 billion in 2018. In 2010, the Asia Pacific region was the largest market area, generating approximately 45 percent of the global demand for pigments. This was followed by North America and Western Europe. Pigments are mainly used in well established industries, such as paint and varnish manufacturing and plastics production. Demand in individual countries follows the overall economic development. The construction industry, in particular, has a strong impact on the demand for pigments. Apart from coloring construction materials such as concrete, pigments are widely used in plastic products, paints and varnishes. Ceresana Research expects Asia Pacific will continue to significantly influence market dynamics over the next years. Rapidly developing emerging markets have the greatest growth potential, above all China and India. Moreover, South America and the Middle East register above-average growth rates of 3.6 percent to 4.4 percent. Carbon Black pigments, which are used in a number of plastics, represent a strong growth market worldwide. Many emerging countries still have a low per-capita consumption of plastics, August 2011
August 2011
that reflect infrared light and offer insulating properties. Organic pigments, whose market share in volume is small, register aboveaverage growth rates, as they benefit from rising demand from producers of printing inks, polymers and textiles.
Specialty chemicals in the UK worth $18 billion in 2010 Research and Markets has announced the addition of the “Specialty Chemicals in the United Kingdom” report to their offering. The specialty chemical market covers the revenues generated from the sales of high value-added chemicals used in the manufacture of a wide variety of products, including but not limited to fine chemicals, additives, advanced polymers, adhesives, sealants and specialty paints, pigments and coatings. The UK specialty chemicals market had total revenue of $17.7 billion in 2010, representing a compound annual growth rate (CAGR) of 4.1 percent for the period spanning
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Market Reports
which will, however, increase considerably over the mid-term. The demand for different types of pigments in individual regions shows different developments. While the use of iron oxides and organic pigments records the highest growth in North America and Western Europe, other regions also see their demand for titanium dioxide and carbon black increasing significantly. Ceresana expects that titanium dioxide will have a share of more than 60 percent of the global pigment market. Iron oxides are used worldwide for construction materials, paints and varnishes, but are also gaining importance for other products. For example, markets such as the food and cosmetics industry will see considerably higher growth of 3.5 percent annually. Product innovations primarily aim at organic, effect and special pigments. The focus is on higher color intensity, color variety and additional properties, such as self-cleaning or antibacterial characteristics, or paints
2006-2010. Fine chemicals sales proved the most lucrative for the UK specialty chemicals market in 2010, with total revenues of $6.3 billion, equivalent to 35.4 percent of the market’s overall value. The performance of the market is forecast to accelerate, with an anticipated CAGR of 4.9 percent for the five-year period 2010-2015, which is expected to drive the market to a value of $22.4 billion by the end of 2015. Specialty Chemicals in the United Kingdom industry profile provides top-line qualitative and quantitative summary information including market size in terms of value from 2006-10, and forecast information to 2015. The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. The report also includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information. CW
Coatings World | 19
International Coatings Scene
Latin America
International Paint Broadens Mexico Network by Charles W. Thurston Latin America Correspondent
[email protected] nternational Paint’s Mexican affiliate, Compania Mexicana de Pinturas International SA de CV, has broadened its distribution network in Mexico through a new strategic alliance with, Sayer Lack Mexicana SA de CV. International Paint, a unit of AkzoNobel, has affiliates throughout Latin America, and is a major producer of marine and protective coatings. Sayer Lack already distributes AkzoNobel’s Devoe brand protective coatings in Mexico, and is a licensee of AkzoNobel’s Glidden architectural paints. Devoe was an ICI brand prior to AkzoNobel’s acquisition of the latter in 2008. “Our distribution network also extends throughout Central America through an agreement with H.B. Fuller, and to part of the Caribbean through a recent agreement with Penta Paints in Trinidad and Harris Paint in Barbados. Additionally, an agreement with Global de Pinturas extends our network to Colombia, Ecuador and Venezuela,” said Martin Criado, International Paint’s manager of Marine and Protective Coatings for Latin America, based in Toluca, Mexico. The Mercosur portion of South America is managed through the Brazilian affiliate of International Paint. Among recent product releases, International Paint recently launched Interline 9001, a bimodal epoxy coating for chemical tanker cargo tanks. The new distribution arrangement is expected to boost International Paint’s sales of marine and protective coatings in Mexico, particularly in the mining sector, with slower increases in the oil and gas, and power generation industries, says Criado. As industrial production in Latin America rises, the demand for marine and protective coatings should rise in step, if not more rapidly. Mexico’s industrial production rose by 4.6 percent in the twelve months ending in May, according to government statistics. Mexico is a central distribution point and management center for North-South trade between Latin America and the United States. Latin
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China will become Latin America’s largest trade partner by 2015.
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America’s regional economy is still booming, albeit at a slower pace than last year when regional growth hit 6.4 percent. The monthly industrial production statistics this year for some countries in the region, like Brazil, look like a seesaw. However, in the long-term, Latin America is expected to perform well. The region’s largest trading partner currently is the European Union, but China is poised to be Latin America’s second largest trade partner by 2015, according to the United Nation’s Economic Commission for Latin America and the Caribbean (ECLAC), based in Santiago, Chile. Criado is a member the board of directors of Mexico’s national paint association, Asociacion Nacional De Fabricantes De Pinturas Y Tintas AC, or Anafapyt, in Mexico City. He also is a member of the Venezuelan Oil and Gas Association and Venezuelan Chemical Industry Association. Prior to joining International Paint, Criado was general manager at Pinturas International, C.A., the Venezuelan licensee of International Paint. CW
Source: Index Mundi compilation of CIA World Factbook data; January 2011. August 2011
International Coatings Scene
Europe
Measuring Sustainability
Cepe is tasked with providing consistent data covering the economic, environmental and social aspects of sustainability.
by Sean Milmo European Correspondent
[email protected] aint producers and their raw material suppliers in Europe are giving a new impetus to the drive to making sustainability a central objective of the whole coatings market across the region. The sector is seeking to draw up common standards for the supply of data for life cycle analyses (LCAs) on coatings products and their ingredients. The European coatings manufacturers trade association (CEPE) is over the next year finalizing details of a Sustainability Charter and harmonization of the data used to measure the sustainability of paints and their raw materials. The move comes as sustainability is emerging as an increasingly competitive issue within the European market throughout the supply chain from the extraction and processing of raw materials, the manufacture of the coatings themselves, their use and disposal. AkzoNobel, the region’s market leader in decorative paints, has been highlighting the sus-
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tainability of paint production by announcing plans for the building in the UK of its first megaplant for coatings in Europe. The company is aiming to source a significant part of its energy needs for the plant from renewable resources, such as wind power. At the same time its objective will be to achieve a 60 percent reduction in energy consumption compared with a conventional production facility. However at the moment paint companies and raw material suppliers are tending to apply different data when calculating sustainability measurements, particularly in areas like carbon footprints. Cepe is attempting to deal with this lack of uniformity by setting up a task force to provide basic consistent data covering the economic, environmental and social aspects of sustainability. The task force includes not only representatives from the leading coatings companies in Europe but also some major raw materials producers. The main objective of the working group is to sort out the complexities of gathering data for life cycle analysis and the life cycle inventories (LCIs), which form the foundation for working out mathematical models for making LCAs. “We want to ensure that apples are being compared with apples,” said Tony Mash, chief execuAugust 2011
tive of the British Coatings Federation (BCF) and head of the working group. “Some data is inconsistent because it comes from different sources,” he said. “Some data on raw materials is not appropriate for the coatings sector and needs to be made more specific. There are also many gaps in data in some parts of the coatings supply chain, which have been filled by people making different estimates. “We will be working closely with raw material trade associations which have already been putting a lot of effort into collection of data,” Mash said. “We don’t want to duplicate what they’ve been doing but to make sure the data is consistent with the way the coatings industry does things.” The Cepe task force’s first job, which it hopes to complete next year, is to create cradle-to-gave databases for LCIs. These will cover raw materials extraction and production through to the exit gate of the coatings manufacturing plants, so they include indicators of paint making processes, like energy consumption, water conservation and internal recycling loops. There are uncertainties about how the task force will deal with the gate-to-grave part of the life cycle because of the huge variety of coatings uses and difference in application methods. “In due course we will be doing some work on this area, possibly by drawing up some scenarios which will provide general examples of gate-to-grave activities,” said Mash. With raw materials accounting for 60 to 80 percent of the energy content and ultimately the carbon footprint of paints, the working group will be relying a lot on the input of experts from companies making binders, pigments, solvents and other ingredients. Some of these producers of raw materials, such as Dow Chemical, which is represented on the task force, have been developing LCIs and LCAs for over 15 years. “We’ve been generating LCI data since the 1990s, some of which we’ve passed on to our customers,” said Houshang Kheradmand, European technology awareness and innovation manager at Dow Coatings Materials, which recently acquired the coatings ingredients business of Rohm and Haas. August 2011
“We believe that we’ve one of the biggest existing databases for LCIs on coatings materials,” he said. “Coatings LCIs in themselves are the big part of LCAs.” The Cepe working group wants to avoid influencing the types of LCAs carried out by coatings companies and their raw material suppliers. Some life cycle analysis, for example, are used to forecast future medium-term and long-term demand for particular products while others concentrate on the historical data on the environmental and health impact of coatings and their raw materials. “Our aim is to provide consistent data for the calculation of LCAs, whatever type of analysis companies might apply,” said Mash. “We want to be confident that the various software packages which will be available to coating producers for LCA work and will be based on a platform of solid and reliable data.” Gaining agreement within the working group on standardized data in some areas may be difficult. With biomaterials, for example, compromises may have to be found between different approaches to questions like land use, biodiversity and conservation of natural resources. When measuring carbon footprints of biomaterials one issue will be how much the ability of plants to absorb CO2 should be taken into account. “We include CO2 absorption in our own calculations for the carbon footprints of biomaterials in our coatings products,” said Jan Besamusca, innovation director at DSM Resins. “We want our customers to be using the same CO2 data when making their own carbon footprint calculations so we are hoping that the Cepe working group will adopt our approach.” Establishing data uniformity on sources of energy consumption and their links to CO2 emission levels will be one of the working group’s biggest challenges. Europe obtains its electricity from gas, coal, hydropower, nuclear power and from renewable resources such as wind turbines and solar energy. Does the working group opt for averages or specific figures from each power source? Resolving issues like these will do a lot to raise the credibility of LCAs in the coatings sector in Europe. CW www.coatingsworld.com
Coatings World | 23
New Products
Henkel rolls out ceramic dry film coating
Aerodag Ceramishield is sprayed on and provides effective protection against welding spatter.
Henkel has introduced Aerodag Ceramishield, a durable anti-spatter ceramic dry film coating for welding equipment. This coating was designed specifically to reduce spatter build-up on welding torches, thereby also reducing production costs and saving time. Spatter due to liquid metal particles produced during welding impairs the quality of welding equipment and the surfaces of the metal parts being welded. After application the product creates a ceramic coating on the surface that repels spatter immediately. This cuts costs by 40 percent and saves seven percent of time, the company said. Another advantage of Aerodag Ceramishield is that it provides not only physical but thermal protection, thus increasing the service life of welding equipment. The quality of the weld seam also improves because the shroud remains free of spatter and the gas flow is not interrupted. Suitable for MIG/MAG welding processes Aerodag Ceramishield can be used in all MIG/MAG welding processes. One application of the silicone-free coating is enough to protect contact tips and shrouds in all MIG/MAG welding processes for up to eight hours.
can be tinted in thousands of Valspar colors and is available in flat, satin and semi-gloss sheens.
Valspar launches Valspar+
Cortec Corporation, St. Paul, Minn., has introduced MCI-2018 V/O water repellant, a higher-viscosity version of its MCI2018 sealer for vertical and overhead applications. According to the company, its new line of 100 percent active silane water repellants chemically reacts with concrete surfaces to form a strong bond with the substrate. The sealer contains corrosion-inhibiting molecules that penetrate pores to create a hydrophobic layer that repels water and keeps out chlorides without affecting the moisture vapor transmission of the concrete, Cortec said. MCI-2018 V/O can be applied by spray, brush or roller. Increased viscosity makes the sealer ideal for bridge supports, garage pillars or building walls. CW
Valspar Paint has rolled out Valspar+, certified asthma and allergy friendly by the Asthma and Allergy Foundation of America (AAFA). Valspar+ reduces airborne irritants during painting, improving the painting process for those with respiratory sensitivities, the company says. In addition to having zero volatile organic compounds (VOCs), which can be a trigger for people impacted by asthma and allergies, Valspar+ has no lingering odor. Once dried, the paint’s antimicrobial properties help it to resist mold and mildew. Valspar+ can be used in any room in the home and is ideal for bedrooms, especially for children, bathrooms, basements and kitchens. Valspar+ 24 | Coatings World
www.coatingsworld.com
Pratt & Lambert introduces line of maintenance coatings Pratt & Lambert Paints, Cleveland, Ohio, launched a high-performance line of industrial maintenance coatings for light- to medium-duty applications. The company says the product line meets the needs of various facilities, including schools, offices, restaurants, factories and hospitals. Included are coatings based on acrylic, alkyd, epoxy and urethane resins. Also offered is an “innovative” acrylic pre-catalyzed waterborne epoxy formula. Product applications include walls, lockers, floors, pipes, machinery and bathroom stalls. The line includes six product categories: primers, dry falls, enamels, epoxies, urethanes and floor coatings. The line was designed to provide outstanding performance features, including corrosion and chemical resistance, impact and abrasion resistance, superior adhesion and ease of application, as well as aesthetics, the company says.
Cortec expands line of water repellants
August 2011
3D41-50
5E18-20
TiO2
5B35-40
No more , No less 3G21-26
3E41-50
2E41-50
Business Corner
Strategies & Analysis
Role Change in Marketing: Part II
Buying behavior pattern changes and increased third party roles. by Phil Phillips, PhD Contributing Editor
[email protected] usiness models must change and adapt as the consumer becomes more comfortable with online research and other social media communication channels. As sales revenues decline companies will certainly be driven to change their marketing approach. The gambit here is to beat the curve of sales decline and use these revolutionary communication tactics as part of one’s overall strategy and not just as periphery tactics.
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Twitterfied Twitter is one of the best examples of unanticipated negative communications. Look at the movie industry for example, where Twitter literally has and will continue to make or break the introduction of new movies. The forehand hype and the unparalleled immediate real time results provided by Twitter and other social media have an impact on a 26 | Coatings World
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newly released movie within minutes of its first showing. Just five years ago the judgment as to the success or failure of a new film took about four to seven weeks of box office results. Today, it takes about one day after the first mass viewing. Just think of the repercussions on the movie industry as folks leave a theater after watching a movie they disliked. It’s not uncommon nowadays for at least half of those people to Twitter their friends as they walk out of the theater letting them know not to waste their time and money. As a result, movie producers have been forced to change their infrastructure, advertising, distribution, and certainly, the way they prescreen their movies, as Twitter, Facebook and other social media outlets continue to state the opinion of the end-user rapidly without filters. Now consider the way society is trending in the transportation industry with the purchase of cars, trucks, vans, SUVs, recreational vehicles, tractors, off-road construction vehicles and snow mobiles, for example. What role is the past infrastructure to play as consumers move into the realm of “customized building” from the comfort of their home or office? August 2011
Strategies & Analysis
Source: Chemark Consulting
Today we can go online and select just about any combination of features we want in a new automobile including design, drive train, engine type, interior comfort and exterior/interior paint color. The car can then be delivered to the most convenient dealer location for pickup and financial arrangements. What happens to the sale persons/sales managers’ role at the dealership in this model? These jobs will be gone. There’s no need for these positions since the role has been replaced by the online research education process and a place to take auto delivery and for service of that car. Suppliers must change as customer buying behavior changes. We can’t lag too far behind this customer change dynamic curve or the competition will beat us. We must be hand-in-hand with our customers as they constantly try new methods of buying, adapting solid buying tools and rejecting marginal ones in the process. The Chief Marketing Officer (CMO, located within the C-Suite) is the key manager in bringing together all the talent and infrastructure at this level, down into the workings of the entire company necessary to deal successfully with these new marketing challenges and turn them into opportunities. Whether your company is global, regional or local, there is today an increasing set of complexities besetting the company. There is more of everything: customer segments, media outlets and disAugust 2011
tribution channels. Companies and their CMOs are waging a battle with these various convolutions. Let’s consider pricing, for example. To set prices effectively, consumer companies operating in a number of channels and geographies must address the needs of dozens of segments and make rapid, analytical information decisions about up to 20 million individual price points per year. Many companies are developing new approaches to manage this one complexity. Most are giving final pricing authority to the managers accountable for the performance of a brand or geography, supporting them with centrally established processes and policies to ensure consistency across segments and geographies. Small analytical groups are crucial in this model to ensure the collection and analysis of the pricing needed to make good decisions. While ultimate pricing decisions typically remain with the business units accountable for profits, some CMOs are beginning to play a critical role in developing data management tools and processes that help companies to maintain a consistent brand image and to support it despite growing complexity.
New marketing capabilities The changes in customer behavior environment call for new marketing capabilities, both in the marketing organization itself as well as the company as a whole. www.coatingsworld.com
Business Corner
For example, within marketing, the ability to build brands across an increasing number of media, including channels dominated by user-generated content, will be critical. There will also be analytical muscle to build, such as the data-management skills needed to compare and maximize the effectiveness of on and offline marketing expenditures. Many of these skills, such as expertise in the business use of social networking, in digital marketing or in emerging markets, require a degree of specialization that complements the generalist capabilities of traditional marketing management. As a result, many companies will be forced to restructure their marketing and sales organizations by creating centers of excellence for key marketing capabilities and, perhaps, by outsourcing marketing activities requiring specialized skills, just as some CIOs rely on external IT-development resources.
CEOs need to assist their CMOs Here are three areas a CEO can work on to assist their Chief Marketing Officer in becoming more successful. First, take time to understand what is really happening with customers. Defocus on the brand-image and financial results in marketing meetings. Instead, find out how the needs of different customer segments are evolving, who is saying what to our customers on which blog, who are the social influencers of your product and how customers are changing their approach to decision-making. Second, foster the right connection between the CMOs efforts and those of the other parts of the organization. In other words, BUILD BRIDGES! This connection is not only critical for bringing together marketing, public relations and corporate affairs but also important when CMOs are asked to lead major corporate initiatives on strategy and business models. Lastly, be a “thought partner” for the CMO as he/she transforms the marketing organization. Be a mentor to the CMO. Chemark looks forward to providing thoughtful bits of information that can be practically considered. Let us know if you have a special interest. CW Coatings World | 27
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Asia-Pacific Paint and Coatings Market
The Asia-Pacific Paint and Coatings Market The Asia-Pacific region is an important and growing part of the global coatings marketplace. Unlike other regions of the world, the Asia-Pacific region has continued to grow, even in the face of the global recession. by Scott Detiveaux and Allen Tsaur, Orr & Boss, Inc. he economic downturn of the past several years has had a significant impact on the global paint and coatings market. From 2002 to 2007, the global coatings market grew by over 30 percent. This is in stark contrast to the 2008-2009 timeframe, where the market actually contracted by nearly three percent. One of the bright spots in the market has been the Asia-Pacific region which has dramatically outperformed the global market in terms of both volume and value growth. From 2004 to 2009, the Asia-Pacific coatings segment grew by 60 percent in volume and value. Due to its rapid growth over the past five years, the Asia-Pacific region has become the largest market for paint and coatings in the world. The market in Asia-Pacific is now estimated to represent approximately 35 percent of the nearly $90 billion global value of all coatings. In terms of market volume, the Asia-Pacific region makes up roughly 41 percent of the 27 billion liter global coatings volume. (Note that for comparison purposes, powder coatings have been converted to liquid equivalents at the rate of 1.5 liters of liquid paint per kilogram of powder coatings.) In late 2010, the International Paint and Printing Ink Coun-
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cil (IPPIC) published the second edition of its widely acclaimed comprehensive market analysis entitled, Global Paint and Coatings Industry Market Analysis Report (2009 – 2014). As with the earlier version, IPPIC retained Orr & Boss, Inc. to prepare this report. Coatings market data presented in this article is based on the intensive market research conducted for the completion of this study of the global paints and coatings industry. For the purposes of the IPPIC report and this article, the global paint and coatings industry has been segmented into, studied and presented according to the five regional markets in Table 1: Geographic Segments Investigated. While Asia-Pacific is generally viewed as one combined region, it is important to remember that this is not a homogenous group. There is significant variation among the constituent countries. Within the Asia-Pacific region, China has experienced the most significant growth, posting compound volume growth rates in excess of 16 percent annually over the analysis period. India has similarly experienced strong growth with a compound annual growth rate (CAGR) of nearly nine percent. In contrast, Japan and Australia have significantly lagged with a 2004 to 2009 CAGR of 0.7 percent and 1.5 percent respectfully. Other parts of Asia-Pacific have experienced a combined annual growth rate of roughly 5.5 percent over the 2004 to 2009 time frame. The United States has been overtaken by China as the world’s
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August 2011
FEATURE
Asia-Pacific Paint and Coatings Market
number one market in terms of coatings volume. The position of Asia-Pacific and the leading countries in the region within the global marketplace is depicted in Chart 1: 2009 Global Coatings Industry Volume by End Use Segment.
Market overview Similar to the geographic segmentation, the global market has been divided into ten end use segments for the IPPIC market report. Data in this article is based on the same ten market sectors listed in Table 2: Major Segment/Component Sub-Segments. Decorative coatings are the largest sub-segment of the AsiaPacific coatings industry. In this region, however, decorative coatings make up a much smaller percentage of the overall market compared to other regions. Decorative coatings comprise approximately 35 percent of the market in Asia-Pacific compared to over 50 percent of the global market. Unlike the decorative coatings markets in North America and Europe, this market sector has continued to grow in Asia-Pacific over the past several years. Within the region, decorative coatings growth has tended to follow overall market growth with China showing the greatest increase, followed by India. In the industrial coatings market, and among the various industrial sub-segments, Asia-Pacific has outperformed the market and has experienced significantly higher growth rates than those seen in North America and Western Europe, as well. In particular, the general industrial, wood and coil coatings segments have grown at much higher rates than the overall market. Chart 2: Annual Volume Growth Rate by Segment 2004-2009 illustrates the growth in the Asia-Pacific industrial coatings sub-segments compared to the global market over the Chart 1. Source: Orr & Boss, Inc. estimates past five years.
Economic influences Coatings demand is influenced by a wide array of economic factors. Demand for decorative coatings is affected by new construction, 30 | Coatings World
housing activity and overall affluence. While housing and construction markets in North America and Europe have languished during the economic recession, activity has continued to flourish in China, India and other parts of developing Asia-Pacific. As an example, new construction spending in the United States declined by four percent from 2009 to 2010. Over this same period, construction spending in China increased by over 10 percent. This trend in construction disparity is projected to continue over the near term. At the most basic level, industrial coatings demand is a function of the production of end-use OEM products such as cars, tractors, furniture, packaging, etc. Much has been made of the changes in the automobile market, with China supplanting the United States as the largest car producer in the world, but the transition in the automobile market is but a microcosm of the shifting manufacturing landscape. Over the period 2000 to 2009, China grew its proportion of global manufacturing output from roughly eight percent of the total to nearly 21 percent of the global total. Meanwhile, the U.S. contribution to global manufacturing has fallen from over 26 percent of the global total to less than 19 percent. These divergent trends are directly related as goods once produced in the U.S. are now being produced in China. Asia-Pacific now represents over 40 percent of the world’s manufacturing output. The overall trends in construction and manufacturing are apparent in the gross domestic product (GDP) data of the various
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August 2011
Asia-Pacific Paint and Coatings Market
FEATURE
offered herein are clearly contingent on a number of factors. The first major assumption is that Western economies will continue to drag themselves out of recession. While much of the end use OEM products manufactured in Asia-Pacific is for domestic consumption, a great deal is exported to the U.S. and Europe. Continued economic malaise in these regions will depress coatings demand in Asia-Pacific. Recent spikes in oil prices have emphasized the fragility of this recovery. An additional concern is the tight supply of key raw materials both in Asia-Pacific and in other parts of the world. Continuing price escalation could lead to market stagnation or replacement by alternate materials. Furthermore, it is uncertain how the recent devastation in Japan will affect the regional and global markets.
Asia-Pacific as a platform for growth Chart 2. Source: Orr & Boss, Inc. estimates
regions. The data suggests that Asia-Pacific grew faster than North America and Europe prior to the recession and significantly outperformed Western Economies during the recession. Furthermore, the most recent data from the International Monetary Fund, World Economic Outlook forecasts that the disparity in growth will be even greater post-recession than pre-recession. Chart 3: Historical and Forecast Regional GDP Based on Purchasing Power Parity illustrates the historical and forecast GDP by region as measured by purchasing power parity.
Coatings forecast Over the next five years the Asia-Pacific market is projected to continue to grow above the global average, albeit at a slightly lower growth rate than what it has previously experienced. As in the past, China and India are forecast to lead the region in growth. Several key industrial coatings segments, including wood, powder, packaging, and industrial maintenance and protective coatings are forecast to experience the greatest rate of growth to 2014. Given the recent advancement in the region and the projected continued growth, Asia-Pacific is forecast to account for approximately 43 percent of the total global coatings volume by 2014. The forecasts offered in the IPPIC global market analysis and
Chart 3. Source: International Monetary Fund, World Economic Analysis
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The rapid growth in Asia-Pacific, and in particular growth in China and India, has not gone unnoticed by leading coatings manufacturers and raw material suppliers. Especially given the slow growth in Western countries, many formulators and suppliers are focusing on the Asia-Pacific region for future growth. The vast majority of new construction of coatings end product and raw material production facilities is occurring in Asia-Pacific. While the high level of activity in the region does present opportunities, many Western suppliers underestimate the differences in business culture in the region, particularly between Chinese companies and their Western counterparts. Differences related to conducting business in China can be broadly categorized as company, personnel, and market differences. Each of these is discussed briefly below.
Company differences It is important to note that there are different kinds of “Chinese companies” and there is a different way for Westerners to approach each of these ethnically diverse types of companies. There are Chinese-native companies, Taiwanese and Hong Kong-based companies and foreigner-owned Chinese companies. Recognizing each and treating them accordingly is important. In addition, initial interaction with them, either directly or through a Chinese speaking agent is very important and will affect how a Western company deals with a Chinese company. Chinese-native companies tend to have a love-hate relationship with Western companies. On the one hand, they are proud and highly nationalistic. There is also a tendency by some to distrust Westerners and their motives. On the other hand, many believe that dealing with Westerners elevates their social/industrial status. In terms of business acumen, some feel inferior to the Westerners, and believe any association with the Western culture, brand and corporation is something good and is desired. When dealing with Chinese-native companies, it is important to understand the Chinese culture of reciprocity. English-speaking Westerners should focus on professional protocols but should also be aware of certain customs such as offering small gifts at an initial meeting to help in building the relationship. Learning a few Chinese words is also sign of respect and will help in relationship building. When enlisting a Chinese-speaking agent to facilitate business with a Chinese-native firm, the agent will need
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FEATURE
Asia-Pacific Paint and Coatings Market
a direct relationship or have a compelling background story. Personal relationships (“guanxi”in Chinese) are a significant driving force for sales and cooperation among the Chinese firms. It is important to remember much of the decision making related to Chinese industrial cooperation and alliance are driven by short-term gains. Consistent with the culture of reciprocity and the short-term mentality, Western companies are often expected to provide extra incentives to “sweeten the deal” in order to make them happen in China. Successful Taiwanese and Hong Kong-based firms are sharp, realistic and hands-on. Because they incorporate expectations of both Western and Chinese business culture, dealing with Taiwanese or Hong Kong-based firms is perhaps the most difficult of all “Chinese firms” for Westerners. Companies wishing to conduct business with them must be professional and reputable by Western standards, but must also effectively demonstrate their capabilities, while building a relationship. Simply being Western is not enough to get their attention. In addition to ethnic differences in ownership, there are legal differences as well. Companies can be described as either owned by the military, by the government or by a private entity. Businesses or sectors that are deemed important to the security of the state tend to be military-owned. State-owned companies are often those that are central to the planned economy and the current Five-Year Plan. Privately-held companies tend to be those where there are either opportunities for rapid growth or opportunities to gain access to foreign technology, or both. Companies wishing to invest in China should remember that despite recent progress in opening its markets, China remains a communist country that acts in a mercantilist manner rather than a free market manner.
Personnel differences Despite the large population in China, there is a shortage of qualified manpower. This tightening of the labor market has tended to drive wages up in China, and has led to other challenges in the marketplace. Chinese employees sometimes lack loyalty to their companies and change jobs frequently for better opportunities. The lack of loyalty coupled with the high demand for employees has led to a situation where employees sometimes do not feel compelled to work hard of efficiently since other opportunities can always be found. Some companies are run by a core cadre of leaders, who carry most of the company workload as opposed to distributing work down the chain of command or working as a team. Another challenge for Western companies is the wage disparity between Westerners and the local Chinese. The differences in cost of living and salary standards combined with the low profit margins of many Chinese companies make it difficult for them to remunerate at the same level. When special accommodations are made to Western employees, this often generates jealousy among their Chinese counterparts. In addition to the wage disparity, there is often a disparity in professional practices between Westerners and their local counterparts. This can also be a source of tension if Westerners try to force their practices onto their local employees.
Market differences In comparison to other developed nations, the Chinese coating market is more focused on the low-end segment. An emphasis on low cost and low priced products and the limited R&D capabilities result 32 | Coatings World
in a lower overall level of product quality. The situation is further compounded by the current supply situation. The continuing growth in coatings demand, coupled with ongoing raw material shortages and price increases has created a conflict between pricing and resources. Price is often the first priority, followed by product reliability or quality. Large enterprises that win the price war or resource war will emerge to dominate the Chinese coating market. Small-scale, lower-level corporations are expected to close down or be acquired. One opportunity for Western companies is the lack of specialized, innovative, high quality products. There are already enough Chinese firms producing low cost products. Western companies are unlikely to win a price war with local producers. Companies with high-tech innovation and superior product quality will also likely emerge unscathed from the recent supply chaos. Government policy can also have a significant impact on the market. The 12th Five-Year-Plan that has recently been enacted is anticipated to continue to push growth in the market but with stricter product and environmental regulations. Solvent-based products may lose significant share depending on the commitment of the government to enforce these laws. Westerners must be aware of government policy, and how to interact with the officials. Furthermore they must understand that regulatory enforcement is not always even and consistent.
Summary The Asia-Pacific region is an important and growing part of the global coatings marketplace. Unlike other regions of the world, the Asia-Pacific region has continued to grow, even in the face of the global recession. In particular, China and India have shown the greatest levels of growth, with China becoming the world’s largest coatings market in terms of volume. Over the next five years these growth trends are projected to continue with China and India leading the way. From a market segment standpoint, wood, powder, packaging, and industrial maintenance and protective coatings are forecast to experience the greatest rate of growth to 2014 in the region. Due to the market size and continuing growth, many Western companies are looking to expand in Asia-Pacific and specifically in China. However, to be successful in China, Western firms need to learn about the Chinese culture. They need to be aware of the different types of Chinese firms and the differences in companies, personnel and markets as compared to Western countries. Western companies should uphold their professional protocols but need to understand how to build relationship when dealing with Chinese firms. Maintaining good relationships and communications should be a top priority when dealing with the Chinese. Companies looking to expand in other parts of Asia-Pacific such as India and Vietnam should expect there to be significant cultural and operating differences in these countries as well. CW About the Authors: Orr & Boss, Inc. is a U.S.-based, international management consulting firm that specializes in the global specialty chemicals and coatings industries. Scott Detiveaux is a senior consultant with Orr & Boss and was the project manager for the recently published IPPIC global coatings market study on which this article was based. Allen Tsaur is a Shanghai-based consultant with Orr & Boss who specializes in the Asia-Pacific marketplace.
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August 2011
Aerospace Coatings
FEATURE
In the Air With
AkzoNobel Aerospace Coatings
Punching above its weight the aerospace coatings market is relatively small in terms of volume, but attracts a great deal of attention.
Aside from aesthetic appeal, at the other end of the spectrum, aerospace coatings are expected to perform in harsh and demanding environments. For example, a few microns of structural primer is expected to protect an airframe for 20 to 30 years without being maintained as is the case in the wing box of an aircraft, which once primed is never to see the light of day again.
by A.S. Richardson, Global Market Director AkzoNobel Aerospace Coatings hether it is the “big boys toys” image that some people find attractive or just the high tech label that aerospace coatings carry, the market is a focal point for discussion both in the coatings industry and in the aerospace market itself. When a new aircraft rolls off the end line paint shop, the standard of the paint job carries a huge influence on the viewer’s opinion of the overall quality of the aircraft. The color scheme itself reflects the airline’s brand more than any other part of the aircraft. It conveys the brand image and a good or bad paint job will influence this image one way or another. After all, who wants to get on an aircraft where a repair was made using a roller. The aircraft itself is probably just as safe as one that had been spray repaired but it looks bad.
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Market overview At AkzoNobel Aerospace Coatings we split the aerospace market into sectors. This is because different parts of the aerospace coatings market behave differently and have different drivers and trends with the larger overall market trends. There are currently four major global commercial OEMs that dominate the market: Airbus, Boeing, Bombardier and Embraer. New manufactures such as China’s COMAC and Russia’s Irkut are expected to become bigger global players over the next five years or so and Mitsubishi will join the regional aircraft players, where Bombardier and Embraer are now the main players.
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Aerospace Coatings
The aircraft OEMs operate large backlogs, which currently stands at a total of approximately 7,000 aircraft. This means that they have a number of years worth of production even when the economy is down and new orders are low. This market dynamic helped carry coatings suppliers through the last two turbulent years when the airlines were cutting back on their paint schedules due to cost controls that were implemented during the recession. A large part of the coatings procurement for aircraft is in the structural coatings area. It is estimated that there is up to five times the amount of coating used on the structure of an aircraft compared to the exterior livery of the aircraft. Airlines tend to paint their aircraft every three to five years depending on a number of factors. It is often more common for an airline to paint its aircraft due to either a change in livery (rebrand) or to fit in with a maintenance schedule then it is because the paint looks too degraded. Additionally, many of the airline’s aircraft are actually owned by a lease company. Some of these leases are relatively short term and they must again be repainted when they go to a new airline. This means increased volume for the coatings company as a number of otherwise unnecessary repaints are carried out. Nowadays there are fewer airlines that have their own painting facilities. In Europe they tend to be mainly the larger ‘flag car-
riers’ such as British Airways, Air France/KLM and Lufthansa. The majority of painting is carried out by specialist companies that will more or less take aircraft from anywhere in the world. National boundaries do not exist in this world and over the last ten years or so there has been a great deal of market consolidation so that a handful of companies tend to dominate on a global level. Apart from the exterior livery there also exists the interior livery or cabin coatings market. Many of the coatings inside the cabin of the aircraft are foil type coatings but there is still a large market for paint. Cabin refurbishments, renewal and maintenance occur on a frequent schedule. This work is often carried out by specialist companies and a great deal of effort goes into creating an environment with the right balance of ambience and durability.
Market growth forecast While the market is increasing in both build rate at OEMs and in revenue passenger kilometers (RPKs) the aerospace market runs in cycles. We see an increasing trend upwards but then every five years or so there is a glitch and a fall in the market. However, the recovery after each glitch is quicker both in how long the downturn lasts and how quick it recovers. Examples of this are the Iraq War, SARS, 9/11 and the global recession of two years ago. We are already seeing coatings sales at pre-recession levels.
AkzoNobel Aerospace Coatings continues expansion across the globe AkzoNobel Aerospace Coatings is a global leader in the manufacture, development and supply of coatings for the OEM and MRO sectors of the commercial, airline and general aviation markets as well as the military aerospace and military ground equipment markets. Product names such as Eclipse, Alumigrip, Aerobase, Aerodur, Aviox and Intergard are just a few of the products renowned for their high quality, endurance and performance as well as their ease of application and cost-effective advantages. In recent news, AkzoNobel Aerospace Coatings announced the qualification of their Aerodur 3001 and Aerodur 3002, Base Coat/ Clear Coat system by Bombardier Aerospace Materials and Processes Engineering. The exterior coatings system, qualified under BAMS 565-018 specification, comprises a chromate-free primer, a basecoat and a clearcoat. The system offers a quick drying time between coats, saving as much as 30 percent on process time and allowing even complex liveries to be completed more quickly before returning the aircraft to service. The fast-drying base coat provides opacity with less film thickness while the clear topcoat gives a superb and long lasting gloss and color retention that will help airlines to consistently project and reinforce visual identity. The smooth finish offers excellent weather resistance in addition to lower dirt adhesion and better cleaning properties. In addition, AkzoNobel Aerospace Coatings also recently reinforced its position within the Chinese market. It is liaising with the Commercial Aircraft Corporation of China (COMAC) following COMAC’s approval of an interior, fluid resistant epoxy primer (463-12-8) and a high solids epoxy topcoat (21 series). The chemically cured, two-component primer offers high protection from chemicals, hydraulic fluids, aviation fuels and corrosion causing media. The topcoat is also designed to provide the same chemical protection as the primer whilst meeting low VOC requirements and is available in gloss, semi-gloss and flat finishes. AkzoNobel Aerospace Coatings, having established a number of Chinese locations, are delighted to be reinforcing their positioning within the Chinese aviation market and look further to develop their relationship with COMAC through the development of the C919 commercial, narrow-body airliner in the coming years.
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Aerospace Coatings
It is expected that the market will increase at just over three percent over the next few years, on a global level, with higher figures for the Asia Pacific region and slightly lower in the developed markets, such as North America. Air traffic is expected to grow over the coming years by around five percent in Western Europe and North America compared to around 13 percent in the emerging markets. Current estimates differ slightly but in terms of numbers, but the current global commercial aircraft fleet is estimated at around 20,000 aircraft growing to around 40,000 by 2030. The aerospace coatings market itself is expected to grow at a slightly higher rate than the increase in new aircraft build as there will be a higher number of larger aircraft in the market.
Aerospace coatings technology There are a number of drivers in the aerospace coatings market. The environment is a key player in these, with new legislation such as REACH in Europe, as well as a number of directives to control solvent emission globally. Both aircraft manufacturers and airlines have had to make sustainability and environmental commitments. This means that the manufacturers such as AkzoNobel have had to develop products with REACH compliant materials. At this time the big issue is how long chromates will still be allowed under REACH. AkzoNobel themselves want to stop the use of chromates in their coatings altogether but in a couple of markets there is a need, driven by customer specification to keep chromates until such a time that it can be proved that chromate-free alternatives give the same kind of protection in the same environments. Epoxy technology is mainly used for primers, both structural and exterior, with polyurethane technology being used for topcoats. Reduced process times are increasingly required, both to ensure that the OEM can produce more aircraft but also to ensure that the airline can reduce the time the aircraft is on the ground, returning it to passenger revenue quicker. Low VOC, either waterborne (for structural application) or high solids dominate in new developments, with conventional products being used in steadily reducing volumes. AkzoNobel Aerospace Coating’s Aerodur 3001 Basecoat and Aerodur 3002 Clearcoat is a superior basecoat/clearcoat coatings system specifically designed to meet the requirements of the commercial aircraft market and is currently going through approval against a number of Airframe specifications, having recently been approved by Bombardier. The Aerobase Basecoat system is also under final qualification. The basic idea of a basecoat/clearcoat system is to apply color in less coats than conventional high solids formulations, leading to time savings. For example, on a recent application, only one coat of orange was needed, compared to a number of coats when using more conventional high solids technology. This not only saves time in the application of the color but in the time taken to wait for each coat to dry, before applying the next. Coupled to this, tape times are around two hours compared to eight to 12 hours and this means quicker masking and application of multi-color schemes. All these reduced application and taping times mean that, dependent on the refinishers shift pattern, an aircraft can be turned around in quicker times. Material usage is also significantly lower meaning that the applicator has August 2011
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lower emissions from the process and this helps companies meet their sustainability commitments. The cosmetic appearance is enhanced by the application of Aerodur 3002 Clearcoat. This gives the color enhanced durability, less dirt pick up and therefore makes the aircraft easier to clean. A cleaner aircraft creates less drag and this contributes towards less fuel burn. The ‘wet look’ of the clearcoat helps to enhance the brand image of the airline.
“It is expected that the market will increase at just over three percent over the next few years, on a global level, with higher figures for the Asia Pacific region and slightly lower in the developed markets, such as North America.” Cabin coatings technology Paint is used in aircraft cabins either in specific areas such as overhead luggage bins or in wider areas such as cabin walls, where an airline does not want to use foil type coatings. Often coatings can be used in aircraft cabins to provide a cost effective refresh or help as part of rebranding. The current systems on the market tend to be very expensive, in part due to the significant burn testing and certification needed to be applied on the inside of an aircraft or they are older technologies that do not comply to VOC regulations and therefore hinder companies who have sustainability commitments or specific regulations to meet. AkzoNobel Aerospace Coatings will launch in September a brand new range of cabin coatings. The Aerofine brand stands for consistent, durable performance, easy application and value for money while also being VOC compliant. Most products in the line are waterborne single component products. They will consist of a waterborne topcoat, a waterborne primer/surfacer and a near solvent-free pinhole filler. These will be supplemented by a unique touch up repair kit that can be used between flights (i.e overnight). A mixing facility that can be installed within the customers hanger—Mix2win—means that small amounts can be produced around the clock to assist the MRO or help the airline get paint quickly when an AOG (aircraft on ground) situation occurs. This also reduced freight costs for the facility. The quick drying of the Aerofine products mean that process times are shorter then with solvent-based products and enable too the application of special effects within very short time periods. CW
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High Performance and Special Effect Pigments Market
High Performance Special Effect Pigments Market and
While the market is still not back to pre-recession levels, high performance and special effect pigments are seeing growth in China and other high growth markets. by Kerry Pianoforte, Associate Editor he market for high performance pigments (HPP) and special effect pigments has continued to rebound from the recent economic downturn. HPP and special effect pigment manufacturers Coatings World interviewed reported mostly modest growth in 2011. “We saw the high performance and special effect pigments rebound in 2010 from the worldwide crisis of 2009, but we have not yet seen pre-recession levels,” said Mehran Yazdani, vice president, marketing, performance pigments, Sun Chemical. “We continue to see an upswing in the high performance and special effect pigments markets during the first and second quarters of 2011.” “The key challenge we face to maintain this growth are the costs of raw materials,” he added. “Due to the supply rationalization that occurred during the downturn, and the increased costs of environmental and regulatory compliance, we have seen significant cost increases of the raw materials that we use to manufacture our pigments. Despite this hurdle, we expect further growth in 2011 and beyond.” JDSU reported that effect pigments grew in the last 12 months as a result of improved sales to automotive coatings suppliers. “JDSU offers a comprehensive range of professional color services, including
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manufacturing of ChromaFlair, light interference pigment and SpectraFlair, light diffractive pigment, to create sophisticated and unique color options for consumers,” said John Book, product line manager, custom color solutions, JDSU. “The market for HPP pigments continues to show steady but modest improvement versus 2010,” said Reiner Martens, managing director, Heubach. “The automotive market for HPP continues to show relatively strong growth versus 2010. The industrial market has shown only relatively small incremental growth and the building industry continues in a ‘recession’ type of economy due to low interest rates, high foreclosure rates and low home values.”
Making inroads into new markets Traditionally used for automotive coatings, HPP and special effect pigments are also making headway into new market segments. According to Book, automotive applications in emerging markets still hold the highest potential for growth in the coming years followed by cosmetic ingredients. “In addition to new effect pigment, JDSU is investing infrared reflective coatings for heat management and passivated pigments for waterborne coatings,” he added. “HPP and effect pigments offer highquality, durable and unique color options for consumers and brands. Although there is an added cost for these solutions, they are suitable for use on durable and long www.coatingsworld.com
lasting items that not as price sensitive.” “For high performance pigments, the automotive market has the greatest potential and it is anticipated to be strong for the next two to three years,” said Martens. “The industrial market will in all likelihood remain relatively flat and the building industry will continue to struggle. We have also seen indications in certain niche markets where customers are looking for more durable products in the architectural coatings area.” “From the market segment viewpoint, we expect continued growth in automotive, architecture, fiber, nylon, graphic arts, specialties and niche markets,” said Yazdani. “The automotive market has seen an increase in demand for unique color and effects. This trend continues to help fuel the continued growth in high performance and effect pigments.”
China drives growth China continues to drive growth in the HP and special effects pigments market. This can be attributed to a number of factors including the expanding auto market and the rapidly increasing middle class. According to Rick Campbell, president, Trust Chem USA, the markets for high performance and special effect pigments have shown slow growth worldwide. “However, growth continues at a steady pace in China,” he said. “In the past few years, there is an obvious increase in the use of high performance pigments in China. This August 2011
High Performance and Special Effect Pigments Market
is primarily because of the rapid development of the automotive industry in China. Meanwhile, pigment consumers are paying more attention to environmental protection issues. So chrome yellow and other harmful pigments are being replaced by these high performance pigments, which also stimulates the growth of the HPP market. Our company share is growing in the China market, as there is an increase in the sales volume of quinacridone, isoiondolinone and high performance pigments.” Heubach has established Hangzhou Heubach Co., Ltd. in Hangzhou, China. “Hangzhou Heubach complements and expands our presence in China in order to ensure short delivery times and the utmost in technical service to our global and local customers,” said Martens. “In the near future, the facility will be expanded to manufacture new products for the Heubach portfolio. “Consumption of HPP as well as the raw materials for HPPs in China has become a factor in the global market and is significant enough to have an impact on global pricing,” added Martens. “With the emergence of the middle class in China and the continued build-up of infrastructure, the amounts of HPP pigments consumed in China have becomes significant.” “JDSU has had a presence in China since 2000,” said Book. “JDSU has operations in emerging markets around the globe, from China to India to Brazil. This local presence allows JDSU to better collaborate with its customers and develop innovative, market-leading color solutions.”
High costs equals high performance Customers pay a premium price for HPP and special effect pigments. As such, customers expect these products to offer the highest level of performance. “Despite the higher costs, HPP show excellent performance including heat resistance, migration resistance and light resistance, and don’t contain lead and chromium,” said Wu. “The cost premium versus more conventional pigments is usually less when sourced from our JV factories in China.” Sun Chemical’s color technology laboratories maintain a diverse portfolio with projects that include new high performAugust 2011
FEATURE
as between sunlight and shadowed areas and day and night will be evened out, which will reduce thermal warping. “Nanotechnology has the potential to offer improved performance in several product areas for Heubach,” said Martens. “Heubach is currently working on several development projects involving nanotechnology in cooperation with universities, specialty companies and institutes. The main focus is now anticorrosive application for pigments. “The goal for the customer is to attain increased performance for demanding applications while still being competitive,” Martens continued.“High performance pigments provide performance advantages including heat resistance, ease of dispersion, weathering, lightfastness and IR-reflection. Competition in the HPP area has continued to be strong which has resulted in a reduction in the pricing gap between HPPs and conventional pigments. As a result, additional applications for HPP pigments are being unlocked.” CW
ance pigments, improved high performance pigments, self-dispersing pigments, novel effect pigments and even tunable color display technology. Trust Chem has been working on studies in surface treatment to improve pigment performance. “We are focusing on how to reduce the cost of HPP on a large scale as we expand capacity,” said Campbell. “In the future we expect to manufacture some of our high performance pigments at a lower cost allowing for cost savings or at least price stability for our customers. We hope these pigments with high performance and reasonable costs can even be a preferred alternative to classic pigments and help us develop additional market share.” Heubach GmbH is currently developing several IR-reflecting pigments that will expand its existing product portfolio. The IR-reflecting pigments are able to provide significant reductions in surface temperature that results in reduced degradation of the coating. Temperature differences such
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FEATURE
Radcure Raw Materials and Equipment
Radcure Raw Materials and Equipment
Here is a look at the latest offerings from radcure raw material suppliers. For more information on the products listed, please contact the company directly. Aceto Corporation Port Washington, NY Tel: 516-627-6000 Fax: 516-627-6093
[email protected] www.aceto.com • UV/EB Raw Material and/or Equipment Offered: Aceto offers a full range of free-radical UV photoinitiators, including sulfonium-based cationic photoinitiators.
BYK USA Inc. Wallingford, CT Tel: 203-265-2086 Fax: 203-284-9158
[email protected] www.byk.com • UV/EB Raw Material and/or Equipment Offered: Additives • Product Name: BYK-1791 BYK-1791 is an aromatic-free polymer defoamer for UV coatings and unsaturated polyester systems. BYK-1791 is mineral oil- and silicone-free. It can be used in solventborne and solvent-free coatings systems, especially UV coatings. It has a high transparency and has a low cratering tendency. • Product Name: DISPERBYK-2155 DISPERBYK-2155 is a wetting and dispersing additive for solventborne and solvent-free systems and pigment concentrates. DISPERBYK-2155 deflocculates pigments and stabilizes them through steric hindrance. It prevents a 38 | Coatings World
possible co-flocculation which leads to floating and flooding-free colors in pigment mixtures.
Clearstone Technologies Inc. Minneapolis, MN Tel: 612-824-4846 Fax: 866-387-6558
[email protected] www.clearstonetech.com • UV/EB Raw Material and/or Equipment Offered: UV LED equipment for curing coatings, adhesives and inks. • Product Name: JL3-400H-100 The JL3-400H-100 is a UV LED light source for ink jet printing and spot curing. 12 Watts of light power at 400 nm from a 19x19 mm2 emission area in an air cured package.
Double Bond Chemical Industries USA, Inc. W. Simsbury, CT Tel: 860-408-1216 Fax: 860-408-1216
[email protected] www.double-bond-chem.com.tw • UV/EB Raw Materials and/or Equipment Offered: Oligomers, monomers, photoinitiators, additives, antioxidants, UV absorbers, optical brighteners • Product Name: Doublemer, Doublecure, Doublecoat One of the most complete lines of UV/EB raw materials. www.coatingsworld.com
Energy Sciences Inc. Wilmington, MA Tel: 978-694-9000 Fax: 978-694-9046
[email protected] www.ebeam.com • UV/EB Raw Materials and/or Equipment Offered: ESI is the world’s largest manufacturer of electron beam curing systems. Its EB systems include the EZCure family of EB curing systems.
Evonik Goldschmidt Corporation Hopewell, VA Tel: 800-446-1809 Fax: 804-541-6290
[email protected] www.tego.us • UV/EB Raw Materials and/or Equipment Offered: Additives and co-binders for UV/EB formulations • Product Name: TEGO Rad Series Crosslinkable siloxane-based surface control additive series to improve wetting, leveling, slip and release properties. Very broad usage in various areas like flexographic, offset and jet inks. • Product Name: TEGO Dispers 685 Liquid wetting and dispersing additive for energy curing formulations. TEGO Dispers 685 strongly reduces the viscosity. The increased color strength leads to improved coloristic characteristics and is highly suitable for UV flexo printing inks. August 2011
Radcure Raw Materials and Equipment
Evonik Goldschmidt Corporation Hopewell, VA Tel: 804-451-8658 Fax: 804-541-2783
[email protected] www.evonik.com/tego-rc • Product Name: Tego RC711 and Tego RC902 Evonik Goldschmidt Corporation offers two radiation technology systems for release applications that lower energy costs, significantly reduce production space requirements and provide fewer restrictions on materials, including those that are temperature sensitive. Evonik’s broad product line of Tego RC radiation curable silicone systems include acrylate and epoxy modified silicones.
Hamamatsu Corporation Bridgewater, NJ Tel: 908-231-0960 Fax: 908-231-1539
[email protected] www.hamamatsu.com • UV/EB Raw Materials and/or Equipment Offered: Hamamatsu is a leading manufacturer of devices for the generation and measurement of ultraviolet light. These devices include photodiodes, photomultiplier tubes, light sources, xray systems and image sensors. Hamamatsu offers mercury-xenon, xenon, xenon flash, and D2 lamps and LED light sources. • Product Name: Lightningcure LC-L5 The LC-L5 is an UV-LED light source that emits at 365nm or 385nm, with a uniform light level output throughout the LED’s long lifetime. The LC-L5 features low heat emission, low power consumption and a small footprint making it an economical choice over a bulb-type system for curing or drying. • Product Name: Lightningcure LC-L2 The LC-L2 is an UV-LED light source that emits at 365nm or 385nm, with high output power throughout the LED's long lifetime. Other features of the LC-L2 include August 2011
low heat emission, and a small footprint. It is easily controlled through various interfaces such as a RS232-C.
ISP Corp. Wayne, NJ Tel: 973-628-4000 Fax: 973-628-4117
[email protected] www.ispcoatings.com • UV/EB Raw Materials and/or Equipment Offered: NVP - Monomers of N-vinyl-2pyrrolidone used in free radical systems; VCAP reactive diluent (N-Vinyl-2-Caprolactam) used in free radical systems; Rapi-Cure reactive diluent (vinyl ethers) used in cationic, free radical, charge transfer and hybrid systems; Gafgard 233 monomers (mixture of vinyl and acrylate monomers; formulated with N-vinyl-2-pyrrolidone (V-Pyrol/RC)) • Product Name: NVP Features strong solvent for polymers (epoxies and polyamides), acrylate monomer free, excellent toxicology profile, good adhesion on difficult substrates, low, but effective levels of vinyl ether, hydrophobicity. • Product Name: V-CAP Features electron-rich reactive double bond, pseudo-cationic, adhesiveness and complexing ability, hydrophobicity, favorable toxicity profile.
Jenton International Whitchurch, UK Tel: 01256 89 2194 Fax: 01256 896486
[email protected] www.jentonuv.com • UV/EB Raw Materials and/or Equipment Offered: Jenton JA rage of 3”, 4.5”, 6”, 10” modular cure lamps and conveyors • Product Name: Jenton JA Lumen Dynamics Jenton designs and manufactures UV curing (modular) systems and custom engineering including lab conveyors in stainless steel. www.coatingsworld.com
FEATURE
Kowa American Corp. New York, NY Tel: 212-303-7800/800-221-2076 Fax: 212-310-0101
[email protected] www.chemical.kowa.com • UV/EB Raw Materials and/or Equipment Offered: Kowa offers a wide variety of acrylates and acrylamides along with specialty UV curable oligomers. • Product Name: NK Oligo UA-122P Urethane Acyrlate Oligomer UA-122P is a difunctional urethane acrylate with polyester structure with outstanding elongation properties and good strength. UV cured films with it can have 40% elongation without failure. P• roduct Name: NK Oligo UA-6LR, 8LR, and 12LR Urethane Acrylate Oligomers These three branched urethane acrylate oligomers have high crosslink density and very low shrinkage. Functionalities range from 6 to 12 acryaltes, appearance light yellow wax.
Miltec UV Stevensville, MD Tel: 410-604-2900 Fax: 410-604-2906
[email protected] www.miltec.com • UV/EB Raw Materials and/or Equipment Offered: Miltec offers high performance UV curing systems and supplies. • Product Name: MPI-400 Microwave Powered UV Curing System The powerful MPI-400 is an electrodeless UV system that outperforms the competition where it matters most. Using 25% less energy than the closest competing UV system, the MPI-400’s shockingly fast cure speeds are possible given the system’s ability to deliver the highest peak irradiance at the focal post available today. • Product Name: Labcure UV Curing System Miltec UV’s Labcure UV System is a high performance, versatile piece of UV curing Coatings World | 39
FEATURE
Radcure Raw Materials and Equipment
equipment offered in several configurations. The Labcure offers two UV conveyors that can be configured for a wide range of UV curing applications. These conveyors utilize either or both of its two high performance UV curing systems.
Nagase America Corporation New York, NY Tel: 212-703-1340 Fax: 212-398-0687
[email protected] www.nagaseamerica.com • UV/EB Raw Materials and/or Equipment Offered: Self-healing coatings, polymeric microparticles, core-shell microparticles, highly transparent pigments, aliphatic epoxy compounds, specialty acrylate/methacrylate monomers, specialty urethane acrylate and epoxy acrylate oligomers, photoinitiators, photosensitizers, raw materials for cationic-UV • Product Name: High Performance Antimony-Free Photoinitiators for Cationic UV Available in both powder and liquid 50% solution in propylene carbonate, these new photoinitiators for cationic-UV display equivalent cure capabilities compared to hexafluoroantimonate anion-based triarylsulfonium ion salts and PCT has introduced an innovative electron beam curing system that utilizes an integrated chill roll to support the substrate as the coating is cured. The design provides temperature control for the substrate, low operating costs and easy maintenance access.
Phoseon Technology Hillsboro, OR Tel: 503-439-6446 Fax: 503-439-6408
[email protected] www.phoseon.com • UV/EB Raw Materials and/or Equipment Offered: UV LED curing lamps • Product Name: FireLine The FireLine is a scalable water-cooled UV LED curing system ideal for UV coating applications and is scalable up to 2m in length. UV LED curing technology offers drastically 40 | Coatings World
reduced energy consumption and significantly reduced surface temperature compared to traditional mercury-based lamps.
Rahn USA Corp. Aurora, IL Tel: 630-851-4220 Fax: 360-851-4862
[email protected] www.rahn-group.com • UV/EB Raw Materials and/or Equipment Offered: Full line of monomers, oligomers, additives and photoinitiators
• Product Name: CN111US CN111US is a naturally derived acrylate oligomer modifier for epoxy-amine cure protective coatings deliver improved flexibility,impact resistance, wetting and cure performance. • Product Name: CN9025 CN9025 highly functional aliphatic urethane acrylate is non-yellowing and fast curing, and is suitable for hard-coats finishes on automotive body panels, head lamps, plastic parts and accessories.
Shamrock Technologies, Inc. • Product Name: GENOPOL BP-1 Polymeric photoinitiator for low migration systems. • Product Name: GENOPOL TX-1 Polymer photoinitiator for migration systems.
San Esters Corp. New York, NY Tel: 212-223-0020/800-337-8377 Fax: 212-310-0101
[email protected] www.sanesters.com • UV/EB Raw Materials and/or Equipment Offered: Acrylate, methacrylate and acrylamide monomers • Product Name: Viscoat 802 Tripentaerythritol Octa-Acrylate Viscoat 802 is a new high crosslink density acrylate monomer with all acrylate groups in close for a superior hardness and crosslink density. Viscosity is 20,000 to 30, 000 mPas.
Sartomer USA, LLC Exton, PA Tel: 610-363-4100, 800-SARTOMER Fax: 610-363-4140
[email protected] www.sartomer.com • UV/EB Raw Material and/or Equipment Offered: acrylate and methacrylate monomers, epoxy and urethane acrylate oligomers, reactive amine coinitiators, crosslinking resins www.coatingsworld.com
Newark, NJ Tel: 973-242-2999 Fax: 973-733-2143
[email protected] www.shamrocktechnologies.com • Product Name: UltraMATTE 76 UltraMATTE 76 is a modified urethane polymer matting agent. It is a stir-in powder that can easily be dispersed in all coating systems including UV/EB systems. UltraMATTE 76 offers matting as well as slip, anti-burnish, abrasion and rub resistance and a smooth, warm feel. Recommended use level in UV/EB systems is 5% to 20%.
Spectra Group Limited, Inc. Millbury, OH Tel: 419-837-9783 Fax: 419-837-6816
[email protected] www.sglinc.com • UV/EB Raw Materials and/or Equipment Offered: UV/EB formulated products, color change additives and printed materials, R&D consulting expertise, photoinitiators • Product Name: EB Fast Check Strips Simple, reliable, fast and easy to use indicator of the relative accumulated does of EB and x-ray radiation. • Product Name: AP18-54 UV/Sunlight Primer Filler for Automotive Bulk as aerosol one-component UV/sunlight cured automotive primer fillers. High build, fast drying, good adhesion to metal, August 2011
Radcure Raw Materials and Equipment
good corrosion and weather resistance, fast topcoat holdout.
Synasia Inc. Metuchen, NJ Tel: 732-205-9880 Fax: 732-205-1788
[email protected] www.synasia.com • UV/EB Raw Materials and/or Equipment Offered: Cycloaliphatic epoxy resins for cationic UV cure photoinitiators • Product Name: Syna-Epoxy 21 Excellent for solvent-free epoxy systems. Superb for LED encapsulation and high gloss coatings. Low chloride Syna-epoxy 06E used in electronics.
• Product Name: UV4XL, Floorcure/ Handcure Model High power output runs on 120v outlet easily portable can be used as a hand held or a floor curing system for countertops or bathtubs, small to medium floor projects or R&D. Versatile easy to use, handle folds for easy transportation. Competitively priced.
FEATURE
• Product Name: ECOCURE 3D High Speed UV Dryer Used by Rickenbacker & Martin Guitar, this unit is compact and inexpensive, there are several configurations to suit almost any product, dries in a few minutes with most UV coatings, cool enough to cure an acoustic guitar without heat damage. Available 120 or 240-volt system. CW
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Unimin Specialty Minerals, Inc. New Canaan, CT Tel: 618-747-2311 Fax: 618-747-9318
[email protected] www.brilliantadditions.com • Product Name: MINEX Functional Fillers and Extenders A naturally occurring sodium potassium alumino-silicate, MINEX offers a distinctive combination of structured properties sought by formulators. Additionally, MINEX optical properties are inherently well suited for radiation cured systems. Virtually transparent to ultraviolet and visible light, MINEX supports efficient UV curing without affecting transparency even at high loading levels.
UV III Systems Inc. Alburgh, VT Tel: 508-883-4881/800-398-5456 Fax: 508-376-4748
[email protected] www.uv3.com • UV/EB Raw Materials and/or Equipment Offered: Full range of UV curing equipment, complete production lines, modular units and a full range of hand held systems.
August 2011
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Coatings World | 41
Industry News
AkzoNobel to acquire specialty surfactant producer in China
AkzoNobel has announced plans to acquire Boxing Oleochemicals. Boxing is the leading supplier of nitrile amines and derivatives in China and throughout Asia. Established in 1993 and based in the province of Shandong, Boxing had revenues in 2010 of approximately €100 million. Its activities will be integrated into AkzoNobel’s Surface Chemistry business, a global leader in the manufacture and supply of specialty surfactants, synthetic and bio-polymers additives, used as formulation ingredients and process aids in many applications ranging from home and personal care to asphalt road paving. The company said that demand in Asia for amines and derivatives is being driven by population growth, expanding middle class, increased focus on sustainability and
the build-up of infrastructure, notably in China and India. The completion of the transaction is subject to closing conditions, including the approval of the Chinese authorities. The deal is expected to close in the last quarter of 2011. AkzoNobel currently employs more than 6,700 people in China, with 2010 revenues totaling €1.3 billion. The company’s ambition is to achieve revenue of $3 billion in China by 2015.
Crosslink, Wayne Pigment Corp. to develop non-chromate corrosion inhibitors Crosslink, a developer of electrochemistry- and polymer science-based technologies, has formed a joint venture (JV) with Wayne Pigment Corp. to commer-
Lubrizol to open testing facility in China The Lubrizol Corporation plans to expand its additives testing capabilities with a new technical services laboratory initially based on the campus of Jilin University in Zhuhai, Guandong, China. The lubricant and fuels market in China is growing at a rapid pace, in line with the expanding domestic automobile industry. "Our investment in testing capabilities in China and throughout Asia is significant because it will allow us to collaborate and improve the quality and efficiency of our work on a highly global scale," said Phil Shore, Lubrizol vice president of testing. The testing laboratory in Zhuhai will offer advanced technical services for lubricant and fuel additive customers and OEMs in China. Capabilities will encompass a full menu of services including additive and lubricant blending, physical and chemical analyses and performance testing. Plans are also in place for a used lubricant analysis lab to support the company's synthetic-based compressor lubricant business in the region. Tsung-Fei Tang, vice president, Lubrizol Additives, China, said that situating the new facility on the Jilin University campus is beneficial for both organizations. "We are pleased to have this unique opportunity to work closely with Jilin University," he said. "Not only will this modern, high-tech lab bring valuable services to our customers in China, but we will be able to build relationships with talented local students who may serve as Lubrizol interns and possibly as future Lubrizol employees. We intend to work closely with the university in a col42 | Coatings World
cialize hexavalent chromium-free corrosion inhibitor pigments for military and industrial applications.
Cabot expands fumed silica capacity in Europe Cabot Corp. will expand production capacity by 25 percent at its fumed silica facility in Barry, Wales. The expansion is expected to be completed in 2012 and is part of a three-year plan to increase Cabot’s global fumed metal oxide capacity by 35 to 40 percent. The project is an extension of Cabot’s long-term partnership with Dow Corning, and will help meet rising global demand for silicones, which is expected to continue to grow at five to 10 percent per year over the coming decade.
laborative style to progress joint projects and other activities." In addition to advanced lab facilities, Lubrizol will have access to the university's common areas and shared services. Initially, a lab manager and several technical staff are expected to work in the new additives laboratory. Many of these individuals will receive extensive training at Lubrizol's existing technical service facilities in the U.S. and Europe. The new technical facility will be linked to the rest of Lubrizol's global R&D and testing system through its advanced computer network, providing immediate, 24-hour access to global data in support of customers. The new additives laboratory builds on Lubrizol's long established presence in Asia and will support Lubrizol's ongoing sales and manufacturing efforts in the region. In 2010, Lubrizol announced the construction of a new lubricant additive production facility in the Zhuhai Gaolan Port Economic Zone, located within 20 miles of the Jilin University campus. The new manufacturing site in Zhuhai will also provide opportunities for future expansion of laboratory infrastructure in China. "Lubrizol is indebted to Zhuhai College of Jilin University, without whom we could not have achieved this excellent laboratory expansion", continued Tang. "While our plans include the eventual transition of our laboratory testing capabilities to our new plant, we look forward to a lasting relationship with the university in areas such as technical collaboration and employee recruiting." Construction on the new technical services laboratory at Jilin University has begun and the lab is expected to be functional in the third quarter of 2011.
www.coatingsworld.com
August 2011
Wacker starts operating production lines in Burghausen Wacker started operating several silicone-polymer production lines at its Burghausen, Germany site. The lines are for high-purity specialty silicones, encapsulation and coating compounds, as well as UV-activated silicones for the medical, LED and electronics industries. As these products must meet particularly high quality and purity requirements, a new clean room facility was added to the site. The new facility is operating according to selected Good Manufacturing Practice principles. The new clean-operations facility produces Silpuran and Elastosil silicone elastomers for medical applications, as well as Lumisil, Semicosil and Silgel silicone products for encapsulating and coating electronic components. There is also a production line for UV silicones. August 2011
Ashland to start construction of Aquaflow NSAT plant Ashland Aqualon Functional Ingredients, a commercial unit of Ashland Inc., began construction on a new nonionic synthetic thickener manufacturing facility in Alizay, France. The new manufacturing facility is scheduled for completion and start-up in late spring of 2012 and will increase
Industry News
Cabot and Dow Corning have worked closely together in Barry since 1991, when Cabot built its fumed silica facility adjacent to Dow Corning’s silicone monomer plant. As part of a highly interdependent and collaborative “fence-line” relationship, Dow Corning provides Cabot with silanes, which are converted to fumed silica for Dow Corning’s compounded silicones applications. Cabot and Dow Corning have a similar “fence-line” relationship in Midland, Mich. Fumed silica is an ultra-fine, high-purity particle used as a reinforcing, thickening, abrasive, thixotropic, suspending or anti-caking agent. The material is highly versatile and used in a wide-range of endmarket applications for the automotive, construction, microelectronics and consumer products industries. Fumed silica helps improve the performance of adhesives, sealants, cosmetics, inks, toners, silicone rubber, coatings, polishing slurries and pharmaceuticals. Cabot currently has six fumed silica manufacturing facilities globally, including two in the United States (Tuscola, Ill., and Midland, Mich.), two in Europe (Barry, Wales and Rheinfelden, Germany), and two in Asia (Jiangxi Province, China and Mettur, India).
global capacity of Aquaflow nonionic synthetic associative thickeners (NSATs). Europe in particular, has recently seen a dramatic increase in demand for Aquaflow NSATs, the company said. The new facility will have capability to produce the full line of low-, mid- and highshear effective Aquaflow thickeners. CW
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Suppliers Corner
Troy unveils Mergal 753 in-can wet-state preservative
Troy Corporation’s Mergal 753 wet-state preservative for the in-package protection of paints, coatings, and allied products has been approved by The Pest Management Regulatory Agency of Health Canada. Mergal 753 is a zero-VOC, formaldehydefree dispersion with broad-spectrum efficacy against bacteria, fungi and yeast, which cause deterioration of aqueous systems. Mergal 753 is the highest concentrated product of its kind with free-flowing characteristics and a uniform homogenous nature, according to the company. Additionally, Mergal 753 has a low toxicity profile and contains no alkylphenol-ethoxylates (APEs). As a high-performing preservative concentrate, Mergal 753 provides effective in-package microbial protection using less total volume per product batch compared with all other competing technologies.
Konica Minolta Sensing releases SDK For FD-series spectrodensitometers Konica Minolta Sensing Americas, Inc. (KMSA) has released its Software Development Kit (SDK) for the recently introduced FD-Series spectrodensitometers. These new spectrodensitometers are available in 2 models: the FD-5 and FD7. Both are lightweight, handheld models that can measure density and color while taking into account the fluorescence of the paper substrate. Both models provide repeatable data and also have excellent inter-instrument agreement when communicating color within plants, between printing locations, or with brand management companies. The SDK is available for the FD-5 & FD-7 and allows third party software developers and integrators the ability to interface their software with the FD device. Developers can now incorporate measurements that directly correspond to the latest ISO 13655.2 guidelines. The advantage is that measurements can be taken under multiple illuminants such as M0, M1, M2 and 44 | Coatings World
user-defined can all be achieved within one single device.
Dow Microbial Control introduces low-VOC antimicrobial for architectural paints Dow Microbial Control has launched Bioban 200 antimicrobial, a new generation low-VOC paint film fungicide. Bioban 200 antimicrobial is designed for the protection of paint films against fungal attack. In addition to providing excellent protection against surface molds and mildew on the paint film, the product also displays biocidal activity against algae and bacteria, according to the company. The active ingredient in Bioban 200 antimicrobial is 4,5-dichloro-2-n-octyl-4-isothiazolin-3one, which is the same active ingredient used in the industry-proven Rozone 2000 antimicrobial and Rocima 200 antimicrobial. It provides the same broad-spectrum activity with improved ease of formulation and similarly can be used in both exterior and interior applications. Bioban 200 antimicrobial is primarily designed for use in water-based systems; however, it can also be used in solvent-based systems depending on its compatibility with the final product and its packaging.
and comply with the European regulation on the limitation of volatile organic compounds (Directive 2004/42/EC). Sunsperse ECO aqueous dispersions offer excellent light and weather fastness, broad compatibility with waterborne systems, outstanding stability to sedimentation and drying out, good wet-rub resistance and viscosity and narrow specifications. The full line of colors covers 90 percent of all in-plant usage, and will be expanded according to customer needs.
Dow Corning launches two new additives Dow Corning has launched Dow Corning 87 and 88 silicone-based additives to help improve water resistance in decorative coatings. Dow Corning 87 additive is a silicone resin emulsion designed for use in acrylic emulsion paint. Dow Corning 88 additive is a silane/siloxane blend that is effective at improving water resistance both in acrylic emulsion paint containing polar solvents and in solvent-based systems. Both products improve water resistance by creating a hydrophobic silicone network in the paint that repels water but is permeable to water vapor coming from the substrate. As a result, water penetration is reduced while cracking and blistering are minimized.
Sun Chemical launches Sunsperse ECO pigment dispersions for waterborne emulsion architectural paint
Nubiola launches heat resistant yellow iron oxide Nubifer Y-7050
Sun Chemical Performance Pigments has launched Sunsperse ECO aqueous pigment dispersions for waterborne emulsion architectural paints. According to the company, paint manufacturers looking for pigment dispersions with high color strength, excellent light fastness, and compliance with the latest environmentallyfriendly standards required by European legislation, can now use Sunsperse ECO. The nine-color range developed for the inplant production of ready mixed colors, are APEO-free, VOC-free and resin-free,
Nubiola has introduced Nubifer Y-7050, a heat resistant yellow iron oxide. The enhanced heat fastness of the new Nubifer Y-7050 allows for its use in many plastics and heat-sensitive coatings applications, the company said. Other features include light and weather fastness, high opacity and ease to disperse. Nubifer Y-7050 is a high performance pigment suited to provide dull yellow/beige coloration in a costeffective way as well as to be combined with expensive organic pigments to reduce the cost of coloration in a formula. CW
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August 2011
PPG Industries has made four executive appointments. All changes are effective Sept. 1. J. Rich Alexander, PPG executive vice president, has been appointed to lead all of PPG’s architectural coatings businesses. In this role, Alexander will direct the integration of PPG’s current architectural coatings – EMEA (Europe, Middle East and Africa) and architectural coatings – Americas and Asia Pacific businesses. In addition, Alexander will assume executive leadership responsibility for the Asia Pacific region and will retain responsibility for PPG’s fiberglass and flat glass businesses, as well as the purchasing and distribution, and corporate marketing functions. Alexander, based in Pittsburgh, Pa., will continue to be a member of PPG’s executive and operating committees and will continue to report to chairman and CEO Charles Bunch. Pierre-Marie De Leener, PPG executive vice president, has been appointed to lead PPG’s global automotive refinish, protective and marine coatings, and aerospace businesses. De Leener also will assume executive leadership responsibility for the Latin America region. He will retain responsibility for PPG’s global information technology function. De Leener will relocate to Pittsburgh from PPG’s EMEA headquarters in Rolle, Switzerland. De Leener will continue to be a member of PPG’s executive and operating committees and will continue to report to Bunch. Viktor Sekmakas, PPG senior vice president, industrial coatings, and president, PPG Asia Pacific, will be named senior vice president, industrial coatings, and president, PPG Europe. Sekmakas will assume leadership responsibility for the EMEA region in addition to leading the global industrial coatings and packaging coatings businesses. Sekmakas will relocate from PPG’s Asia Pacific headquarters in Hong Kong to Rolle, Switzerland. Sekmakas will continue to be a member of PPG’s operating committee and will continue to report to Bunch. Michael Horton, vice president, Asia Pacific coatings, and general manager, autoAugust 2011
motive refinish and architectural coatings, Asia Pacific, will be named president, PPG Asia Pacific, and vice president, automotive refinish and architectural coatings, Asia Pacific. Horton will remain based in Shanghai and will report to Alexander, executive vice president, for his Asia Pacific regional and architectural coatings responsibilities.
Hempel names Stallings group multinational coordination manager Hempel has hired Ben Stallings as the new group multinational coordination manager. He will be working in close coordination with Hempel’s U.S. sales team and primarily focusing on the U.S. based companies that have major projects overseas. His main tasks will be to make sure that Hempel is included in the corporate and project coating specifications of these companies as well as to followup and secure these projects together with Hempel’s sales people in the other regions. Stallings has more than 20 years of experience in the oil and gas segment working for global companies like Halliburton, Schlumberger, CB&I and Jacobs Engineering. He has spent more than 11 years of his career working outside the U.S. in Qatar, UAE and France in business development positions.
Whitford names Pinter business manager for flexible finishes in North America Mike Pinter has been named Whitford’s new business manager for flexible finishes in North America. Pinter joins Whitford with more than ten years experience in the development, formulation, validation testing, production and sales of coatings specifically designed for use on such flexible substrates as weather stripping. He has been granted one patent in the technology and has three more pending. He spent many years at Cooper Standard, managing engineers, chemists and technicians on a wide variety of projects, all dedicated to issues related to flexible finishes. www.coatingsworld.com
People
PPG makes several executive appointments
Red Devil Equipment Company adds to sales team Red Devil Equipment Company has named Matt Docherty director of sales. He brings more than 20 years of equipment experience in the coatings industry and will be headquartered at the corporate headquarters in Plymouth, MN. Red Devil also announced that Bob Brockman was promoted to director of sales corporate accounts. In this role, he will focus his efforts towards managing business relationships with some of the company’s larger customers.
Peter Zazzaro named vice president of operations at DurA-Flex Dur-A-Flex, Inc. has named Peter Zazzaro vice president of operations. Zazzaro is the former global director of operations, quality and regulatory affairs for Dymax Corp., an ISO 9001 certified, global manufacturer of solvent-free, UV light curable adhesives and systems. Zazzaro joins DurA-Flex with more than 20 years of operations and quality experience. While at Dymax, he managed the operations for medical device, automotive, electronic and aerospace chemical and equipment for the U.S., Europe and Asia. Prior to joining Dymax, Zazzaro spent 19 years with Germany-based Henkel Corporation where he held a number of North American positions in quality, operations, plant and project management.
Sherwin-Williams’ Brian Skerry joins SSPC board Sherwin-Williams announced the election of Brian Skerry global technical director, protective and marine coatings, to a fouryear term on the board of governors of the SSPC: The Society of Protective Coatings. Skerry has published 41 technical papers and received two Sherwin-Williams awards and six coatings industry technical publication awards as well as the National Association of Corrosion Engineers’ A.B. Campbell award. CW Coatings World | 45
Meetings
Asia Pacific Coatings Show is in Singapore Sept. 14-15
Aug. 24-26: Surface Coatings Association Australia 2011 Annual Conference, Shoal Bay, New South Wales, Australia. More info: www.scaa.asn.au. Sept. 13-14: Coatings Trends & Technologies, Oak Brook, IL/USA. More info: www.coatingsconference.com. Sept. 13-14: International Coating and Wood Composites Conference, Charlotte, NC. More info: www.paint.org/events/ac-series. Sept. 14-15: Advances in Polyurethane Technology Conference, Charlotte, NC. More info: www.paint.org/events/acseries. Sept. 14-15: Asia Pacific Coatings Show 2011, Singapore. More info: The Coatings Group, www.coatingsgroup.com. Sept. 15-16: Feica European Adhesives & Sealants Conference 2011, Valencia, Spain. More info: www.feicaconferences.com. Sept. 19-23: Basic Composition of Coatings, Rolla, MO/USA; More info: Missouri S&T Coatings Institute, http://coatings.mst.edu.
46 | Coatings World
MAJOR UPCOMING MEETINGS Sept. 14-15: Latin American Coatings Show 2011 Mexico City, Mexico www.coatings-group.com Sept. 27-29: eurocoat 2011 Paris, France www.eurocoat-expo.com Oct. 4-6: The North American Industrial Coatings Show Cincinnati, Ohio www.thenaicoatingshow.com Sept. 26 – 28: Polyurethanes 2011 Technical Conference, Nashville, Tenn. More info: ww.americanchemistry.com.
Oct. 4-7: GreenBuild 2011, Toronto, Canada. More info: www.greenbuildexpo.org.
Sept. 27-29: eurocoat 2011, Paris, France. More info, www.eurocoatexpo.com.
Oct 5-7: CEPE - Annual Conference & General Assembly 2011, Dublin, Ireland. More info: www.europeancoatings.com/cepe.
Oct. 4 – 6: The North American Industrial Coatings Show, Cincinnati, Ohio. More info: www.thenaicoatingshow.com. Oct. 4- 6: Print & Ink Technology, Hampton, Middlesex, UK. More info: www.pra-world.com.
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Oct. 6-8: TurkCoat Eurasia, Istanbul, Turkey. More info: www.turkcoat.com. Oct. 6 – 8: PaintExpo Eurasia 2011, Istanbul, Turkey. More info: www.paintexpo.com.
August 2011
Oct. 11 – 12: Professional Paint Formulation, Hampton, Middlesex, UK. More info: www.pra-world.com. Oct. 16-18: ASC Fall Convention, Indianapolis, IN/USA. More info: The Adhesive and Sealant Council, www.ascouncil.org. Oct. 18-20: RadTech Europe 2011 Conference & Exhibition, Basel, Switzerland. More info: Vincentz Network, www.european-coatings.com. Oct. 23-26: Western Coatings Symposium, Las Vegas, NV/USA. More info: Pacific Northwest Society for Coatings Technology, www.pnwsct.org/symposium-wcs.
August 2011
Oct. 24-26: The Future of Pigments, Berlin, Germany. More info: www.pigmentmarkets.com. Nov. 2 – 3: 12th Asia Coatings Markets, Jakarta, Indonesia. More info: www.cmtevents.com. Nov. 7 – 10: Paint Technology, Hampton, Middlesex, UK. More info: www.pra-world.com. Nov. 20-24: 18th International Corrosion Congress, Perth, Australia. More info: www.18iccperth2011.com. Nov. 21-23: ABRAFATI 2011, Sao Paulo, Brazil. More info: Abrafati, www.abrafati.com. Nov. 22: Paint & Coatings Basics, Hampton, Middlesex, UK. More info: www.pra-world.com.
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Nov. 23-25: CHINACOAT 2011, Shanghai, China. More info: Sinostar, www.chinacoat.net.
Meetings
Oct. 10-14: Introduction to Paint Formulation, Rolla, MO/USA; More info: Missouri S&T Coatings Institute, http://coatings.mst.edu.
Nov. 29 – Dec. 1: Radiation Curing Technology, Hampton, Middlesex, UK. More info: www.pra-world.com.
2012 Jan. 23: Coatings for Concrete Conference, Las Vegas, NV. More info: www.paint.org/events/ac-series. CW
Have Your Meeting or Conference Listed Send announcements to: Coatings World Meetings 70 Hilltop Road, Suite 3000 Ramsey, NJ 07446 USA E-mail:
[email protected]
Coatings World | 47
Classifieds
Blades
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August 2011
Classifieds Products & Services
Advertising Index
Company Name
Page
Phone
Fax
Website
Blairgowrie Associates, LLC..............................46 ........................602-539-2683.............................................................www.blairgowrieassociates.com Celanese..............................................................9 .........................972-443-3913...............................................................www.Celanese-Emulsions.com Chemark Consulting .........................................19 ........................910-692-2492 ..................910-692-2523 .......................www.chemarkconsulting.net Conn & Company ............................................43 ........................814-723-7980 ...................814-723-8502 ...................................www.connblade.com DOW Coating Materials ................................Cov. 3 .....................800-447-4369 ...................989-832-1465 ..................................www.dow.com/hiding Eckart America...............................................Cov. 2 .....................440-354-0400 ...................440-354-6224 .............................www.eckartamerica.com Everlight Chemical Ind. Corp............................19....................+886(0)2-27066006..........+886(0)2-23263599 ..........................www.everlight-uva.com Evonik Industries................................................7 .........................732-981-5346 ..................................................................www.evonik.com/colortrend Heubach Ltd.......................................................3 ........................800-HEUBACH..................215-736-2249...............................www.heubachcolor.com Hoover Color Corp........................................Cov. 4 .....................540-980-7233 ...................540-980-8781.................................www.hoovercolor.com Lubrizol .............................................................4 .........................800-380-5397 .................. 216-447-5238......................... www.lubrizolcoatings.com Sartomer ...........................................................41 ........................610-363-4100 ...................610-363-4140......................................www.sartomer.com Shijiazhuang Goldenfish Paint ..........................23......................86 311 85233805..............86 311 83035061............................www.goldenfish.com.cn Sinostar Int’l Ltd................................................25 .......................852-2865-0062 .................852-2804-2256 .....................................www.chinacoat.net Soy Technologies, LLC ......................................37 ........................818-522-2330 ....................................................................................www.soytek.com Sun Chemical ....................................................11 ........................800-543-2323 ...................513-681-5505 ................................www.sunchemical.com Trust Chem USA ...............................................21 ........................401-398-7301 ...................401-398-7321...............................www.trustchemusa.com Unimin Corporation..........................................13 ........................800-243-9004 ...................800-243-9005 ........................www.brilliantadditions.com Wacker Chemical Corporation..........................15 ........................517-264-8790 ...................517-264-8137.........................................www.wacker.com WCS Western Coating Societies ........................17 ........................951-317-8721 ....................................................www.westerncoatingsymposium.com Zhejiang Ruicheng Effect Pigment Co., Ltd. .....47 ....................+86-577-63662817 ...........+86-577-63662877 ..........................www.effectpigment.com
August 2011
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Coatings World | 49
Final Coat
Works of art in black oxide
It’s not often that artists seek out black oxide finishing suppliers but that was the case when artist and sculptor Anne Lindberg sought the services of Cleveland Black Oxide. A native of Kansas City, MO, Lindberg’s work is widely exhibited in the U.S. and throughout the world. Some years ago she began experimenting with projects using piano wire and stainless steel wire and rods of varying thickness. She fastened these wire rods, sometimes thousands of them, onto a backing material in varying shapes and densities giving a striking three-dimensional effect. Lindberg’s work is displayed over a large area in the gallery inviting viewers to apply their own interpretations. She often combines wood or other material with the wire to add dimension and achieve a particular visual effect. The trick, she says, is to have the rods bend with just the right arc. In experimenting with paint and other surface treatments, Lindberg discovered that black oxide would give the flat black color she was searching for without altering the thickness of the stainless wire or its bending properties. Unlike paint or powder coating, black oxide is a surface conversion process and does not alter the physical dimensions of the part. Finishes can range from flat to shiny depending on surface conditions and post process treatments. “We see all kinds of parts come in for black oxide but this has to be one of the most interesting and beautiful applications,” said David Tatham, president of Cleveland Black Oxide. “We’re proud that Anne chose us to be a partner in her work.” For more information on black oxide finishes, visit www.clevelandblackoxide.com. To see more of Anne Lindberg’s work, visit www.annelindberg.com. CW
50 | Coatings World
A gallery view of Anne Lindberg’s piece, Breathing. Black oxide was used to coat the works featured in this installation.
A close-up of Lindberg’s work titled Shadow Cloud.
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August 2011
THINK NEW DIRECTiONS 2
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It’s time to rethink hiding. www.dow.com/hiding
