Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

...
Author:  Marieke de Mooij
1353 downloads 4885 Views 7MB Size Report

This content was uploaded by our users and we assume good faith they have the permission to share this book. If you own the copyright to this book and it is wrongfully on our website, we offer a simple DMCA procedure to remove your content from our site. Start by pressing the button below!

Report copyright / DMCA form

DOWNLOAD PDF

Recommend Documents

Global Consumer Behavior This page intentionally left blank Global Consumer Behavior Edited by Chantal Ammi Firs...
...
...
eleventh edition relevant, and balanced presentation of consumer behavior in the context of building marketing strategy...
g Easier! Making Everythin ™ r e m u s Con r o i v a Beh Learn to: • Understand how consumers make purchase decisions ...
New Features The Consumer Insights section of each chapter shows the relevance of consumer behavior concepts and gives s...
New Features The Consumer Insights section of each chapter shows the relevance of consumer behavior concepts and gives s...