Introduction to Advertising Media: Research, Planning, and Buying

cover next page > cover next page > title: author: publisher: isbn10 | asin: print isbn13: ebook isbn13: language: s...
Author:  Jim Surmanek

82 downloads 1496 Views 2MB Size Report

This content was uploaded by our users and we assume good faith they have the permission to share this book. If you own the copyright to this book and it is wrongfully on our website, we offer a simple DMCA procedure to remove your content from our site. Start by pressing the button below!

Report copyright / DMCA form

Recommend Documents

THE MEDIA HANDBOOK A COMPLETE GUIDE TO ADVERTISING MEDIA SELECTION, PLANNING, RESEARCH, AND BUYING LEA’S COMMUNICATIO...

seventh edition ADVERTISING MEDIA PLANNING JACK Z. SISSORS and ROGER B. BARON New York Chicago San Francisco Lisbon...

seventh edition ADVERTISING MEDIA PLANNING JACK Z. SISSORS and ROGER B. BARON New York Chicago San Francisco Lisbon...

THE MEDIA HANDBOOK LEA’s COMMUNICATION SERIES Jennings Bryant and Dolf Zillmann, General Editors Selected titles incl...

Advertising and New Media Consumers around the world are rapidly incorporating new networked media and communications ...

1111 2 3 4 5 6 7 8 9 10 11 2 3111 4 5 6 7 8111 9 20 1 2 3 4 5 6 7 8 9 30111 1 2 3 4 5 6 7 8 39 40 41 4211 ADVERTISING ...

MASS MEDIA RESEARCH From the Wadsworth Series in Mass Communication and Journalism General Mass Communication Publi...

Ethics and Planning Research Edited by Francesco Lo Piccolo and Huw Thomas Ethics and Planning Research This page h...