Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector

RELATIONSHIP MARKETING IN PROFESSIONAL SERVICES This is a fascinating analysis of the challenging marketing concept of...
Author:  Aino Halinen

41 downloads 1080 Views 2MB Size Report

This content was uploaded by our users and we assume good faith they have the permission to share this book. If you own the copyright to this book and it is wrongfully on our website, we offer a simple DMCA procedure to remove your content from our site. Start by pressing the button below!

Report copyright / DMCA form

Recommend Documents

Jan H. Schumann The Impact of Culture on Relationship Marketing in International Services GABLER RESEARCH Applied Mar...

Y. H. Wong, PhD Thomas K. P. Leung, PhD Guanxi Relationship Marketing in a Chinese Context Pre-publication REVIEW his...

Concise Encyclopedia of Professional Services Marketing Concise Encyclopedia of Professional Services Marketing Kenn...

Marketing & Selling Professional Services in Architecture & Construction Marketing & Selling Professional Services in...

ADVERTISING AND MARKETING SECOND EDITION Careers in Focus: Advertising and Marketing, Second Edition Copyright © 2009...

I Services Marketing "This page is Intentionally Left Blank" Services Marketing Saiki Danyi Oxford Book Company ...

3rd edition Marketing Without Advertising by Michael Phillips & Salli Rasberry edited by Peri Pakroo o l o N t u o b ...

3rd edition Marketing Without Advertising by Michael Phillips & Salli Rasberry edited by Peri Pakroo An Important Mes...

Total Relationship Marketing This book is dedicated to the future of our daughters Charlotte and Madelene. Total Re...