't.w.. . i), 5y C ; r. y:.aNy j y,(:k.:. r .t .. c; .4 ky tj p. rk)< : % rl) c' .tj ; j , .'a9 rr j% ) 1 @s l ,Nt 'ï' ...
71 downloads
1100 Views
36MB Size
Report
This content was uploaded by our users and we assume good faith they have the permission to share this book. If you own the copyright to this book and it is wrongfully on our website, we offer a simple DMCA procedure to remove your content from our site. Start by pressing the button below!
Report copyright / DMCA form
.'t.w.. . i), 5y C ; r. y:.aNy j y,(:k.:. r .t .. c; .4 ky tj p. rk)< : % rl) c' .tj ; j , .'a9 rr j% ) 1 @s l ,Nt 'ï' .. .j# qy ?. l: rî .' :. ,F.:, ..
...
.
jkè?r. t... t
.
''' .
u'blished by the A ngerosa R esearch Foundatlon a
e .-
y- *
,' w
. w
zoRonsTEReuuvevm co M
..
7'
(()2Q07 Angerosa Research Foundation
'
.k!'.fqW-* wlc ?# o . 'S''31 'd 4. i ., j; . '.v .
.
.
.
.
.
..$1 JT- L#. ç$. .'
*
t
''z!j.j
'
.
-
W
+ ,>
'
'ata and benchm arks on how ussociations
. . w.. * .d' f
j
). '
@
. .
:
%wpN e #
.
y
ï.q
,. .
.
.
. ,
.
.
4.
L%jAqb,;, '
.
,
jzt. ? jq . l . L. v . 4 ) .,. .. .. s..6pjjyg..
'
I
I
'
I
.
I
I '
k '
-
.
-
.
t'
V E. :'.>..'
. . ... l .,' : (. ; . .. r ?tJ. ,..#.'. .
.'$J #g!;'.y<.jd .. t. yz..k,.;o.x. '
)' , î. 3. Y..kx.z. )'J '' 1F 1. F/XY J 6 ' p' x
' '
-
#.,4,*>
..
.ypslLiï'
p1!k2' . bj LL . ;?L,
' .
. .
z..o
.
.
#
.
.
U5.e eled ro nlc CO m m U n ICO ilO n5
:= *'M .s
'
.
' .N
. r . . 5.
' ) è .
t41$h. ,..k;.
P ublished by the A ngerosa R esearch Foundation .
.@ .
C) 2007 A nseroso Reseorch Foundoiion : : :
Data and benchm orks on how associations use electronic com m unicoiions
In Partnersbip w ith:
S T D AU Asuocla&lox pusulcxtlôns
O N
hp ...n'.''' I '' ''.. I ' ??.. .' FJ..'
/'
1'
This book is avallable ata discountto SNAP m em bers and study participants.Specialdiscounts also avallable w hen ocdered In bulk quantities.Forinform atlon,contactthe Angerosa Research Foundation at 703/914-9200.O rvlsitww w .angerosaresearch.org . A ngerosa Research Foundatlon Is the nonprofitresearch arm ofStratton Publlshing & M arkellng Inc., 5285 Shaw nee R oad Sulte 510 Alexandrla VA 22312'w w w .strattonpubllshing.corn. C opyright@ 2007 by A ngerosa R esearch Foundation.AIIrights reserved. Perm isslon to reproduce ortransm itIn any form orby any m eans electronic or m echanlcal m ustbe obtained In w riting from the publisher.
InternationalStandard Book Num ber:978-0-9796772-0-5
à * @
A nge rosa R ese arch Fou ndatio n ,4 nonpr ofitorganization dedicated to advanctng the association publishing profession 5285 S haw nee Road,S uite 510 Alexandrla,VA 22312 ww w .angerosaresearch.org *@ * Phone:703/914-9200 A* Fax:703/914-6777 :* @
E -P
LI
I
zoTxsR vs.%. vN . cD o.*
E
I
D ala and benchm arks on how asstlc/afz r?. s use electronic com m unications This research w as m ade possible through the generous supporlof prim ary sponsors the Society of
NatlonalAssociation Publications (SNAP)and Stralton Publishing & Marketing Inc./stratton Research. S pecialthanks to the firm s below forprovidlng pro bono services and to a1Ithe olhersupporters and
contributorsto the Angerosa Research Foundatlon who make these industry research projects possible. A ddltlonalindustry partners: . C reative R esearch Petalum a C allfornla forW eb hostlng and survey distribution . touch three IIc Fairfax Virglnia forcoverdesign and m arkebng support . Texterity Inc..Southborough,M assachusetts,fordigitaleditions and support
Research & Prq ectD lrectorz
Debra J.Stratton Presldent,Stratton Publlshing & M arketlng Inc.
ProjectManagement:
Carrie M.W ood Business/Research P roduction M anager Stratlon Publishlng & M arketing Inc.
Prq ectA ssoclates:
A ngela H .Brady V lce President,Stratton Publishlng & M arketing Inc. M arlene L.Hendrickson Publicatlons M anager,Stratton Publishing & M arketing Inc. G ayle Bendorls Research A ssoclate,Stratton Publishlng & M arketing Inc. Becky M cc lim ans A rtDlrector,Stratton Publlshing & M arketlng lnc.
Publlshed by the Angerosa Research Foundation,the nonprofitresearch arm ofStratton Publishlng & M arketlng Inc. Stratton Publishing & M arketing Inc. 5285 Shaw nee Road .Sulte 51O A lexandria,VA 22312 w ww xstrattonpublishing.com Phone:703/914-9200 Fax:703/914-6777
b o ut th e
n g e ro sa
e se a rc h F o u n d a tio n
The A ngerosa Research Foundation,a nonprofit501(73 organization,w as established by Stratton P ublishing & M arkeling Inc. A lexandna VA in M ay 2003 to honorlhe Iale Angela A ngerosa.The A ngerosa R esearch Foundatlon supports and aids the association com m unity by conducting Industryw ide research lo assistedltors publishers and otherassociation m arketers to strengthen their com m unicatlons efforts.By supportlng and advanclng the publlshing program s Of nonprofitm em bershlp organlzatlons the A ngerosa R esearch Foundation supports the broader m isslons ofnonprofit assoclations.The w ork produced by the A ngerosa Research Foundation helps associations develop the m anagem entlools financialdata and trends inform ation lhatresultin im proved publicatlon effectiveness and enhanced m em bercom m unlcation and educatlon.
H ow to S upportthe Foundation The A ngerosa Foundation depends on private contributions and supportto undertake Its studies w hich benefitthe entire association com m unity.C ontributions are deductible under IRS regulatlons governing 50 1c3 organlzatlons.Prq ects are funded by donalions from individuals associalions and corporalions.
Forsom e studies the Foundation partners w ith otherorganizations and com panies.For m ore inform atlon visltw w w .angerosaresearch.org.
A lso A vailable from the A ngerosa Research Foundation
Association Publishing Benchmarkinq Study (@ 2005) The study provides crltlcaldata on the financlalperform ance practices,and trends In associatlon
publishing,based on data from 114 advertising-supported magazines andjournals.Itis the only sludyof its kind in the associalion publishing arena and updates the 1998 study conducted by Stratton Publishing & M arketing Inc.To ordera copy ofthe study,see page 130.
A ngerosa Research Foundation Debra J.Stratton,President A ngela H .Brady,V ice Presldent C arrie M .W ood Secretary/Treasurer
â
*
p
@ à
z :
@
:* @
F Forward and Acknow ledgm ents....................................................................................................................4 M ethodology ............................................................................................................................6 How to U se the Data ....................................................................................................................................7 O vervlew ofKey Flndings and Trends .........................................................................................................8
P rim ary E lectronic New sletter ................................................................................................................18 Table 1 D oes yourorganization publish one orm ore e-new sletters? .............................21 Table 2 Frequency ofprim ary e-new sletter ...................................................................21 Table 3 Edttorlalfocus ofprlm ary e-new sletter ................................................................22 Table 4 Form atforprim ary e-new sletter.......................................................................23 Table 5 P rim ary targetaudience forprim ary e-new sletter ......................................... 23 Table 6 O pt-in/subscription options forreceiptofprim ary e-new sletter........................24 Table 7 D o you sellpaid subscriptions to prim ary e-new sletter? .....................................24 Table 8 A nnualsubscription price ....................................................................................25 Table 9 Totalcirculation ofprim ary e-new sletter...........................................................26 Table 10 C irculation over200,000 .......................................................................... 26 Tabie 11 Do you lrack open rates foryour prim ary e-new sletter'?......................................27 Table 12 W hatIs the average open rate foryourprim ary e-new sletter'?............................27 Table 13 Do you track cllck-through rates foryour prim ary e-new sletter? .........................28 Table 14 W hatIs the average click-through rate foryourprim ary e-new sletter? ...............28 Table 15 Tracking system used to m anage/m onltore-new sletterdistribution.................28 Table 16 Do you offerpaid advertising/sponsorships in prim ary e-new sletter? ................29 Table 17 How are advertising/sponsorship rates determ ined? ..........................................29 Table 18 C ostof 1x insertlon for125 x 125 plxelad orsm aller..........................................29 Table 19 C ostofsponsorshlp forone issue ofthe e-new sletter? .....................................30 Table 20 Type ofadverlislng sold in prim ary e-new sletter........................................... 30 Table 21 A nnualadvertising/sponsorship revenue In prlm ary e-new sletter.......................30 Table 22 D o advertising/sponsorship revenues coverdlrectcosts? ..................................31 Table 23 Is advedislng/sponsorship revenue expected to covercosts orgenerate a profit,and does itachleve thls goal? ............................................................31 Table 24 D oes the prlm ary e-new sletterinclude house ads? .......................................31 Table 25 Do you m aintain a ratio ofhouse ads v.paid ads in each issue'?.......................32 Table 26 House ad v.paid ad percentage In each issue ....................................................32 Table 27 D o you charge in-house departm ents to run a house ad in the e-new sletter? ...33 Table 28 How is the rate determ lnedo .............................................................................33
()therE-N e:vsletters ..................................................................................................................................36 TabIe 29 H ovv n)any othere-nevvsIeQers does yourorganization pubIIsh in addltion to the prim ary e-new sletter? ...............................................................................37 Table 30 Frequency ofaddilionale-new sletlers ..............................................................37 Table 31 O pt-in/subscription options foradditionale-new sletters .............................38 Table 32 Editorlalfocus ofaddilionale-new sletters ................... ............................. 39 Table 33 Selv lce provlders used forcreatlng/distrlbuting e-new sletters ............................40 Table 34 W ere any e-new sletters form erly prlntpublications? ..........................................40 Table 35 Do you stillm ake a prlntversic)n ofe-new sletteravailable and atw hatcost? ....40 M agazine and JournalE-c ontent............................................................................................................42
Table 36 Table 37
Doesyourorganization offermagazine/journalcontentonllne?..........................44 Amountofmagazine/journalcontentavailable onllne ........................................44
Table
38
Do you offeronginalcontentonline thatls ln addition to printcontent? .............44
Table
39
O pen access v.passw ord-protected and pay-per-view access .......................45
Table 40
Do you trackW eb usage data on magazine/journalonline sections? .............45
Table 41
W hich m agazine/lournalsections receive the m osttraffic? ................................46
Table 42
Onllne formatforprimary magazine/journal(dlgital,HTML,PDF,etc.)...............46
Table
43
Do you selladvertislng enhancem ents in the dlgilaledition? ............................47
Table 44
Do you sellpaid advertlsing onthe magazine/journalW eb pages? ..................47
Table 45 Table 46
P roduce online-only w ith no printversion available? ..................................... 48 A IIsuch onllne-only publications offered .............................................................48
Table 47
Is the online-only magazine/journalpaid access orfree'?....................................48
Table
How are rates foraccess to online-only versions determ lned?
48
(pay-per-view,pay-per-pDF,electronic subscription,etc.).................................49 W eb Sites ...................................................................................................................................................52 Table 49 O pen access v.passw ord-protected access to organization's W eb slte...........54 Table 50 How are pay-per-vlew rates set? .....................................................................54 Table 51 Do you sellpaid advertlslng/sponsorships on organizatlon's W eb slte? ............55 Table 52 How are advertising/sponsorship rates determ ined? ..........................................55 Table 53 C ostof 1-m onth rate for 125 x 125 plxelad orsm aller........................................55 Table 54 A nnualadvertising/sponsorship revenue fororganization's W eb site ...............56 Table 55 Does yourorganization lrack W eb sile traffic statistlcs? ...................................56 Table 56 Tracklng system used to m anage/m onltorW eb trafhc .......................................56 Table 57 Do you use a contentm anagem entsystem on organization's W eb slte? ..........57 Table 58 Departm entresponslble forcreating W eb content .............................................57 Table 59 Departm entresponslble form anaging W eb content .................................. 58
()therE-M edia- blo gs,pod casts,vzikis,and rnore ...............................................................................60 TabIe 60 Vvhich e-foralats does yourorganization o:er- bIogs,podcasts streanhing vide)c),veikis,Sh/ehbinars,chats,othtlr? ..................................................................61
T'abIe 61
qlrirnary fclcusc)fbIc)g(s).....................................................................................61
I'abIe T'abIe I'abIe T'abIe T'abIe I'abIe
E)cle)s yclurbIc)g allclvvcclrnrnents? ............................................................62 E11og vvritlprs/contrlbutqlrs .............................. ...........................................62 7kre podcasts archlved fclrdc)vvnIc)acl?..................................................................62 T'clpIcs/us:ls for pcldc:psts .....................................................................................63 E)c)you charge fclrpcldcas1s? ...............................................................................63 7kvelragE)cos!forsIn(;16)userforpcldcast...................................................63
62 63 621 65 66 67
EE-EIt)tlks......................................................................................................................................................66
T'abIe T'abIe I'abIe
68 69 70
E)c)ehs yclurclrganizaticln publish eIe)ctronlc/dltpitize,d bclclks? ...............................67 F1c)vv is cclstdetE?rrninE?cl? ....................................................................................67 7kvelrage)costforaccelssing :)-bclclk ..............................................................67
T'abIe 71 I'abIe 72
()ptlclns foraCCQ)ssing e-bc)oks (F7E)F.passvvord,ïh/eb sitk),etc.)....................68 E)c)yclu use EllgitalFtights hlanage)rnent(E)Flhl)tclcclntrc)ldistributicln/secure
T'abIe
73
I'abIe T'ab1e I'abIe T'able
7z4 75 76 77
access? ...............................................................................................................6il E)c)yclu seI16?-v6yrslclns c)fbc)c)ks in âldditicln 1c)prlnt s6?pâlrate frorn print? ...........(58 Flelrcentc)fbc)c)ks sclld/tlffered in Ehlelctrclnic/digitJ!lfclrrnat ................................69 E)q)yclu have an c)nIIne stclre fclrdirklctpurchase/ordklrsGh ..............................69 7knnuJ1IrelvElnues frorn c)nlin6)saIE)s .....................................................................(59 F>ubliczptlclns availabIe via F)E)/hdc)v/nIoad ...........................................................70
():)rnc,llrztr)'tit):i...........................................................................................................................................72
T'abIe 78
T'ltlklc)rjoL)functicln..................................................................................73
I'abIe T'abIe T'abIe
79 80 81
I'ypelofassclciation ...........................................................................................7:) i$cclplpc)fassclcjaticln---natlclnal/intehrnaticlnaI statql/lclclal/rehgionaI.................75 Fkssclciaticln annuaIbud()et ................................................................................75
T'abIe 82
pkurnbehrc)fFu11-1r1rne EitzïffELqu1vaIents in ztssclciatlcln (F7'EEs).............................Z6
Eli:j64E,st()hatII1,rl6jE,:$:$h/hatare thehgreate,stchaIIengehs Jrou clurrently cclnfrclntand anticipate fclrtje, future r6lgarding use c)felelctronic cornrnunicaticlns in yourclrgzlnizaticln?...................................78
bIE)ssing fclryourclrganizalion? 7knd hc)vv scl? ................................................................................92 EE-rnylilInNéitaticln and E;urvey ()uesticlnn:lirt)......................................................................................106 F;articlpating psssocizltlclns ........................................................................................................................120 /sssclcialiqln F7rirnary EE-h1klveslkltterhlarne,s ...............................................................................................128 E$e)nchrnarkln(;Citudy ()rdE,rFZorrn .............................................................................................................130 Fc)undation (rc)ntribution Forrn ..........................................................................................131
Fo rw a rd a n d A c kn ow led g e m e nts This study w as underlaken by the A ngerosa R esearch Foundation to respond to association professionals'need fordata and trends inform ation related to electronic publishlng.D ata on the num berofe-new sletters published by associations,theirscope and content,high-tech tools, digitalm agazines,and otherelectronic offerings is now docum ented in the E-publishing Trends & M etrics report,establishing a benchm ark forfuture studies. Because technology has dram atically changed the w ay associations com m unicate w ith m em bers and otherconstituencies,this study w illbe the firstofm any in the electronic publishing realm .In fact,based on the results ofthe currentstudy:the Foundation already is m aking prelim inary plans to study the im plicatlons ofW eb 2.0 and othertechnologies.
E-publishing Trends & M etrics w ould nothave been possible w ithoutthe generous supportof num erous individuals and organizations: . The Society ofN ationalAssociation Publications.especially Executive D irectorA m y
Lestition and PresidentRob Fromberg.SNAP is the majorpartneron this study, providing funding and m arketing support. .
Texterity Inc.forin-kind supportin providing dlgitaleditions ofthe study to accom pany printversions.available atw w w .angerosaresearch-digital.org.
. C reative Research,Stratton Research's Iong-tim e research partner,forproviding supporton the electronic dissem ination ofthe study and W eb hosting. .
touch three,Ilc,especially President Les M cc arty,forcreative supportin coverdesign, m arketing m aterlals!and otherdesign elem ents.
. A SA E in partlcularKarlEIy and Keith Skillm an forassistance in building the survey sam ple. .
Num erous association professionals w ho provided feedback on the survey instrum entto ensure the questionnaire gathered the m ostcritlcaldata In the e-publlshing environm ent;
o ScottBriscoe,American SocietyofAssociation Executives (ASAE) o Rob From berg,H ealthcare FinancialM anagem entA ssociation o Nancy H ughesvA m erican A cadem y ofPhysician A ssistants o Lisa Junker,ASA E o T.S.i'C hip''Lee:1SA o A m y Lestition,SN A P o Joetta M elton publishing consultant o G ary R ubin Society for H um an R esource M anagem ent o Sandra Sabo,SNA P o Keith Skillm an.A SA E o M ichaelSprlnger,Am erican Academ y ofFam ily Physicians
ANGEROSAResEAacH FZOUNDATION@)2007
4
E-publishing Trends & Metrics
. Survey participants,w ho m ade this study possible.The Foundation Is gratefulforyour w illingness to share inform ation forthe good ofthe profession. Finally,m any thanks to the financialsupporters ofthe A ngerosa R esearch Foundatlon w ho m ake the w ork ofthe foundation possible and provide invaluable ideas and suggestions for future study areas.The Foundation contlnues to rely on theirsupportto accom plish its m ission ofgathering data thatw illaid association publishing and m arketing efforts and strengthen association com m unications. Please share yourcom m ents and feedback regarding this study orother possible future studles ofthe Angerosa Research Foundation. M y thanks to aIIofyou, Debra J.Stratton.P resident A ngerosa Research Foundation President,Stratton Publishing & M arketlng Inc./stratton Research
dstralon@ strattonpublishing.com 703/914-9200
Stratlon P ublishing & M arketing lnc./stratton Research 5285 S haw nee Road,Suite 51O A lexandria,VA 22312 w w w .strattonpublishing.com
pubpros@ strattonpublishing.com Phone:703/914-9200 Fax:703/914-6777
ANGEROSA ResEAncH FZOUNDATION @)2007
5
E-publishlng Trends & M etncs
M e lho d o lo g y The research forthis study w as conducted forthe A ngerosa Research Foundatlon by Stratton Research,a division ofStratton Publishing & M arketing Inc.The study w as conducted via the W eb.O n M arch 6,200T,an e-m ailinvitation w as sentto a com piled listof1,285 association editors!publishers,com m unication directors!m arketing m anagers,C EO s,and otherstaff m em bers invitlng them to participate in the online sun/ey.A Iink to the suw ey w as also placed
on the Angerosa ResearchW eb slte (www.angerosaresearch.org)and the SocietyofNational Association PublicationsW eb site (www.snaponline.org). A s an incentlve to encourage response,participants w ere offered discounts on the purchase of the study report:an executive sum m ary ofthe highlights,and the chance to w in one oftw o ipod na no s.
O n M arch 15 a second e-m ailw as sentto non-respondents and on M arch 29 a third e-m ail vvas sent./hdditionaIrerninders vvere pIaced on Iistservs and sentto participants.
Totale-rnailed ..................................................... 1,285 1ncornplete/undeliverab1e ..........................45 h1eteXective rnailing .............................1,240 Totalresponses.......................................................316 - - -
- - -
RATE OF RESPONSE (316 + 1,240)................25.5% The statisticalunlverse m easured in the sun/ey is derived from a universe ofapproxim ately 8,000 nationalassociations.Responses w ere calculated atthe 95 percentconfidence levelw ith a m argin oferrorof +/- 5.4 percent,w hich is slightly higherthan the industry norm of95 percent +/-5 percent.
ANGEROSAResEAncH FZOUNDATION@)2007
6
E-publishlng Trends & Metrics
H o w to U se th e D a ta E-publishing Trends & M etrics is m ade available in both printand digitalversions to a1Iw ho purchase the study.The digitalversion is provided via an e-m ailIink to a unique U RL that provides access atw - .angerosaresearch-digital.org.The digitalversion is fully searchable and includes Iinks and otherdigitalenhancem ents.Prlntand digitalversions enable association professionals to co m pare theire-publishing efforts w ith organizations ofsim ilarsize and scope. In addition to fulldata on the base sam ple,aIIcharts are crosstabulated by the follow lng key factors forcom parison purposes. .
O rganization Type:Individualm em bership orprofessionalsociety,trade association w ith corporate m em bers:orfoundation/charity/philanthropic/othertype. . Scope of O rganization:National/internationalorstate/local/regional.
. StaffSize:Organizations'full-tim e staffequivalents (FTES)with categoriesoffive or few erem ployees,6 to 10 11 to 29 30 to 99 100 to 199 and 200 orm ore. N ole.'W hile the study also includes data on association budgetsize FTES w ere considered a betterfactorform aking com parisons betw een organizations ofsim ilarslze. W hen m aking com parisons associations should considertheirow n unique goals and resources and how electronic publications and enhancem ents fitinto the overallcom m unication m ix.For exam ple,use the data to m easure the follow ing: . Do you produce m ore,few eq ora sim ilarnum berofe-new sletters com pared w ith other organizations? . How does the editorialfocus ofyoure-new sletters com pare?
. Are electronic versions ofmagazines/journals using the mostadvanced and functional technologies available? . Is the association using R SS feeds podcasts blogs,and otherform ats to deliver content,and how does yourorganization com pare in that regard? . W hatis the potentialforadvertising revenue in electronlc publishing? A re there opportunities foryourorganlzation? . Is yourorganization's staffing structure and assignm entofelectronic publishing responsibilities sim ilarto otherorganizations'? Interpreting the Data In the data tables and sum m ary analysis,percentages have been rounded to the nearestw hole num berand m ay notalw ays totalto 100 percent.
Forquestions involving a numeric answer(e.g.,num berofe-newsletters published) m ean and m edian values are provided.The m ean is the average ofaIIresponses;the m edian indicates the m lddle value- pn otherw ordsfhalfofrespondents gave an answ ersm allerthan thatvalue. halfIarger.Very high and very Iow values do notskew the m easure.Forthis reason:the m edian is generally considered a m ore accurate response. Respondents'verbatim com m ents are included in the data sum m aries in each section and at
the end ofthe data tables justas they were entered in the electronic questlonnaire.
ANGEROSA ResEAncH FZOUNDATION @)2007
7
E-publishlng Trends & M etncs
O ve rview o f K e y Fin d in g s a nd T re nd s Introduction Electronic com m unications have revolutionlzed the w ay associations deliverinform ation and interface w ith m em bers and otherconstituencies perhaps m ore than any otherfactor.The everexpanding array ofform ats and com m unication options- from e-new sletters and digitalbooks to blogs,podcasts,and m ore- have created a continuous 24/7 inform ation cycle and enabled increaslngly pnteractive com m unlcations and virtualcom m unities,The speed oftechnological changes and the expanding array ofcom m unication form atoptions have been both a bane and a blessing to m any associations,as this study attests. Fortoo Iong,how ever,associations have Iacked benchm arks and trends data on practices and preferences in e-publishing.E-p ublishing Trends & M etrics provides the m uch-needed benchm arks thatallow association executives to com pare and contrasttheirow n practices w ith otherorganizations ofsim ilarsize and scope. A ssociations are w ired w e know that and continue to becom e m ore so every day.C onsiderthe facts: . 85 percentofassociations publish atIeastone e-new sletter,and 67 percentpublish m ore than one fora m edian ofsix e-new sletters published by associations on everythlng from new s and updates to advocacy,governm entrelations and generalm em bership updates. . 45 percentreportthatatIeastone oftheire-new sletters w as form erly print.
. 87 percentofrespondents offerm agazine and journalcontentonline and ofthose 46 percentoffer new originalcontent in addltion to printcontent.
. 32 percentofassociations offersome type ofonline-only publications (no printoffered). These are generally reports,journals,and directories. .
63 percentofassociations publish in otherm edia beyond new sletters m agazines and
journals.These include W ebinars stream ing video podcasts RSS feeds blogs,chats .
and w ikis. 23 percentpublish e-books,
Keeping up w ith the technicaland contentdem ands ofe-publishing is one ofthe biggest challenges association com m unicators face.i'Keeplng up w lth new technology,including finding talented em ployees to m anage those areas Is the biggestchallengej''says One respondent. A nothersays,''restraining ourselves from bom barding ourm em bers/readers w ith too m any einform ation resources m aking sure ourcom m unications truly filla need m aking sure they pay
forthem selves orare enough ofa m emberbenefitto justify dues money expended onthem .'' Profile of respondents Participants In the study included individuals from 316 organizatlons.A m ong the associations
thatpadicipated,the majority (8804)are nationalorinternationalassociations and 12 percent are state,Iocalforregionalassociations.By type oforganIzation,slightly more than half(5904) are from individualm em bership organizations ororganizatlons w here individuals predom inantly
ANGEROSAResEAncH FZOUNDATION@)2007
8
E-publishlng Trends & Metrics
join,whiIe one third representtrade associations (32% )where the com pany is the mem ber.The rem alning 9 percentof respondents are associated w ith foundations charities orothertypes of organizations. A ssociation Type
S cope ofA ssociation Foundalion/Char/ Philan
..-'
4%
other
39/.
'N
...---
com binod but
Sfate/LoceP
Mainly Trade/prof
Regional
8%
12%
Foderation of Associations
a% com bined,bu
Professiooal Association 49%
Mainly lndiv M b s 10%
Nalional?
Tratle
Intem alioqal
Aesx ladion 24%
B:%
Budget size and FTES A ssociations represented In the respondent poolare dlverse in slze,based on the association's annualbudgetand num berofstaff.The m edian,or m idpoint.forassociations represented in the
study is an organization with a totalannualbudgetof$9 m illion and 56 full-tlme staffequivalents (FTEs).However,both sm aller-sized and Iargerassociationsare also wellrepresented' . . Annualassociation budgetunder$1 m illion:12 percent,including 5 percentwith budgets of$500,000 orIess . Annualassociation budgetof$25 m illion orm ore' .17 percent!including 7 percent w ith budgets of$50 m illion orm ore . .
FTES offive orfew er:9 percent,including 4 percentw ith tw o orfew er FTES FTES of 100 orm ore:20 percent,including 9 percentw ith 200 orm ore FTES A ssociation B udgetS ize $100 rnillion orrnore 7-3-.: E
$50 to $109m illion U- -#A1 $25to $50 million $10 to $25 million $5to $10 m iIIion $2 to $5 milllon
.
$1to $2 IniIIion
1
.
$5()0.001to $1rniIIion
7 ;
s25:,000 to $509.009 U--JYJ !
<$25Q.Qe0 rzsi 0@t
ANGEROSAResE/kncH FZOUNDATION@)2007
53.
1OC.
9
15C.
2Q3t
25@:
E-publishlng Trends & Metncs
Full--rim e Staff Equivalents wo
200
@r
o r m o re
9@4
1** 4
1::-1*9 11%
6.10 1ao4
I
120% 1.29
)
/
30-99 38% .
Job titles of respondents
Individualrespondents include a mix oftitles and job responslbplitles predom inantly executives responsible forcom m unications w ithin associations.Three quarters ofrespondents have com m unications-related titIes- 39 percentare V p/directorofpublications/com m unications' ,17 percentvedltor/editorialdlrector/editor-in-chief'11 percent,publications m anager;and 8 percent, V P publishing/publisher. C EO S orexecutive directors represent10 percentofrespondents,and 85percentare m arketing m anagers/dlrectors.The rem aining percentages include a m ix ofothertitles noted below . Title VP?DirofPub/com m
9%
EditorialDirlEditor
17%
Publicalions M g r
11tl' o
Exeç Director/c Eo
19%
M ktg M gr/Director
8%
VP ofPub/publisher
8%
W eb Mgr C-12%
MbrMgr/DirectorZ12% Adv Mgr/Directorrzl2%
CFO/COO/VP Finance 712% IT Mgr r11s/ a 0*. t
AxssaosARessAncs Fzouxov loxozx z
5T?.
1OQ.
10
15. 1v
2CT'.
25è$
34 J%J .
3501.
. t( )ç.
E-lw blist,lng Trends s uetncs
Key findings and trends- e-new sletters E-new sletters have becom e the m ostcom m on form ofcom m unications forassociations in com m unicating w ith m em bers.M ore than fouroutoffive organizations publish atIeastone
e-newsletter(850/0) generally a m embernews publications thatfeatures industry orprofessional news plus some association news (46% )oraIIassociation news (26% ) circulated monthly or w eekly to m em bers.80th national/internationaland state/regional/localorganizations are sim ilar in their Iikellhood to publlsh atIeastone e-new sletter,butIikelihood increases w lth size of organization. Tw o thirds ofresponding organizations publish m ore than one new sletterw ith a m edian ofsix
e-newsletters published (one prim ary e-newsletter,plus five additional.)Forindividual m em bership societies and forstate/local/regionalgroups,the m edian is seven e-new sletters.
As numberofstaffmem bers in the association increases(FTEs) so does the num berof e-new sletters.W ith 100 orm ore FT ES,the m edian num berofe-new sletters is nine and these are nationalindividualm em bership organizations.
The editorialfocus ofadditlonalnewsletters ranges from governm entrelations/legislative (35*/0) to specialInterestareas/slGs/knowledge areas (39ît)orIndustry news,advocacy,career developm entand the Iike. O pen rates:A bouttw o thirds ofrespondents track the open rate fortheirprim ary e-new sletter som ethlng increasingly ofinterestto organizations concerned w ith the deliverability of m essages.A nd am ong those w ho track open rates,the m edian forthe average open rate fora
primary e-newsletteris 33 percent(mean of360/0).Slightly m ore than halftrack click-through rates(560/0),and reporta m edian foraverage click-through rate of13 percent(m ean of199/0). This data provides benchm arks fortracking changes in e-m ailreadership trends. Printv.e-new s form at' .The print-to-electronic conversion is clearly apparentin new sletter publishing operations.Nearly halfofassociations say atIeastone oftheircurrente-new sletters
wasform erly published in print(45Q/o).Among those,three quarters no Iongermake the newsletteravailable in print(760,4)while 22 percentstillprovide printatno additionalfee and 2 percentprovide a printversion fora fee. E-delivery:N earpy halfofassociations use in-house staffand technology to create and deliver
e-newsletters (46% ).Am ong those who use an outside service:MagnetM ai1(17% )!Constant Contact(119/0),orsome otherservice (28DA)were noted.Formatis generally HTM Lwith/without graphics (64% )orcom bination HTM L/textformat(20%e). A dvertising/sponsorships in new sletters
Nearly 40 percentsellsome type ofadvertlsing orsponsorships in theire-newsletters (390/0)and 61 percentsellneither,Paid advertising is mostcom mon (2610)followed by sponsorshlps (160/0).The Iikelihood ofselling advertising/sponsorships increaseswith the size ofthe organization by FTES.A m ong the largestorganizations w ith 200 or m ore FTES 30 percentsell paid adverlising and 22 percentsellpaid sponsorships' ,am ong organizations w ith five orfew er FTES,15 percentselladvertising,and 10 percentsellsponsorships.
AxssaosARessAncs Fzouxov loxo2x 7
11
E-publistilng Trends & uetrics
Rates foradvertising and sponsorshlps are generally determ lned on a tlatrate (83û/o):while a few charge based on circulationorcostperthousand (CPM)(574).The m edian rate fora onetim e ad of125 x 125 pixels orsm alleris $503.Types ofads sold are m ostly display/graphics (840/0).text-based ads such as Google Adwords are Iesscom mon (230/0). Estim ated annualrevenue from advertislng and sponsorships in the prim ary e-new sletter is a
m edian of$14 973 (m ean of$37 292).One organization with 100-199 FTES reports revenues of $1.2 m illion and two organizations w ith 200 orm ore FTES reportrevenues of$200 000 orm ore.
Advertising generally does notcoverthe costs ofproduction and stafftime (53% )while 27 percentreportadvertlslng revenues do coverthese costs.And form ostorganizations the e-new sletteris notexpected to generate enough revenue in advertislng.sponsorshlps!and
subscriptions to be selfsustaining (83$/0).However,for9 percentofrespondents:the e-new sletteris charged w ith being self-sustaining and the publication m eets this goal;another8 percenthave a goalofself-sufficiency butdo notm eetthe goal.Success in covering the costs ofthe e-new sletteris m ostprevalentin associations w ith 200+ FTES:In this category,22 percentsay they consistently m eetthe goalofcovering costs v.9 percentforthe fullsam ple. A s an association m arketing vehicle e-new sletters generally include house ads prom oting
association products and sen/ices (580/0) and these runwith no fee to the sponsoring in-house divlsion (97t14). Magazine/journalonline content Mostorganizations offermagazine/journalcontentonline (87% )1with 66 percentposting aI1 contentonline,26 percentm aking selected articles available,and 2 percentm aking the table of contents and/orcoveravailable.A m ong those offering online content nearly halfalso provide
supplementaloriginalmagazlne orjournalcontentavailable online (46$$). . Form at:O nline contentIs provided as HTM L pages (490/0),separate PDFS (27% )1single PDF (19û/0),a digitalversion (110/0),orselected articles/departm ents as PDFS(16Q/o). .
O pen access v.passw ord-protected :Access is fairly evenly splitbetw een those
offering open access (470/0)v.password-protected content(440A).Pay-per-view is provided by 9 percentfor nonm em bers w ith open access form em bers orpay-per-view
forboth m em bers and nonm em bers (3% ),orsom e otheroffering (12O/o). . Ad sales:O ne third selladvertising in the magazine/journalpages ofthe organization's W eb site (33% )orplan to se11in the future (26% )'41 percenthave no plansto se11 advertising on the site. O nline-only publications
Aboutone third ofassociations(32$$)offeronllne-only versions ofpublications otherthan e-newsletters (no printproduct).These include specialreports/research reports (459/:) journals (33% ),directories (250/o),m agazines (140/0),books (14% ),and otherformats(34% ).
AxssaosARessAacs Fzouxov loxo2x 7
12
E-lzublistîing Trends & uetrics
W eb access A ssociations continue to struggle w ith the access issue fortheirW eb sites.Form ost associations access rem ains m ostly open w ith som e content/publications passw ord-protected
(640/0).Smal1erpercentagesprovide fully open accessto aII(16% ) m ostly password-protected (11% ) m ostly open/som e pay-per-view (4% ) and some otherform at(4% ).Trade associations are somewhatmore Iikely to make aIIcontentopen access to aII(16DA)v.individual m em bership/professionalsocieties (10% ). Paid advertising on the W eb site is sold by 40 percentofrespondents and sponsorships are sold by 16 percent.M ore than halfdon'tofferany paid advertislng orsponsorships on theirW eb
sltes (54% ). Responsibility forcreating/m anaging W eb content Responsibility forcreating W eb contentis spread around assoclation staffs.Forthe Iargest
percentage oforganizations each departm entis responsible forcreating its own content(3870). Otherwise the responslbility falls to the comm unicatlons department(220/0) the publications department(20% ),a combination oftwo ormore departments (19%a),orthe com m unications/marketing department(18û/o). Sm a11erpercentages reIy onthe marketing department(10O/o) the IT department('/% ) the m arketing/PR departm ent(5% ) an outside vendor(2OA) orsom e otherarea (10O/o). In term s ofcontrolling w hatcontentgoes on the W eb.m ostassoclatlons assign responsibility to
the com m unications (26Q/o),marketing/com m unications (18OA) orpublications department (150/0).Yetsignificantpercentages ofassociatlons rely on the IT department(17$1)to manage W eb contentorallow each departm entto have accessto and m anage W eb content(120/0). O ther m edia,from blogs to w ikis A ssociations continue to testnew e-form ats fortheircom m unications.N early tw o thirds report
using some e-form atotherthan newsletters orelectronlc magazinesandjournals (6474). Electronicformats used include W ebinars(360/0) stream ing video (269/:) podcasts (210.4)RSS feeds (21% ),blogs (1904),chats(14% ),wikis (1% ),and ''other''(8% )form ats such as buIIetin boards,Iistservs com m unities of practice discussion forum s and m essage boards. E-books
Aboutone quarterofassociations publish electronic ordigitized books(230/0).Among them ,30 percentdo notchargeforthe e-version.E-books are generallyaccessed by PDF (58$1) password-accessed HTM L (1670),open accesson a W eb site (T% ) e-mailwith Iink (40,4) or some otherformat(150/0). G reatestchallenges regarding electronic com m unications W hen asked aboutthe greatestchallenges association executives face and anticipate forthe future regarding the use ofelectronic com m unications the m ostfrequent response relates to
scarce resources:44 individuals (14% ofrespondents)say staffing,time orbudgetrestraints Iim lttheirorganization's ability to dealw ith electronlc com m unications.O ne respondentsaid the bpggestchallenge w as ''convincing governance to invest in staffand technology to support
Axssaos,qRessAacs Fzouxov loxo2x 7
13
E-lzublistîing Trends & uetncs
expanding electronic publishing projects.''Anotherpoints to staffing:i'The W eb site provides us w ith an enorm ous array ofoppodunities for prom otion and education for m em bers butw e don't have the staffto m atch the possibilities.'' The second m ostfrequently m entioned challenge is the inability to keep up w ith a11the changes
in technology (37 mentions).One respondentcomm ents!iêKeeping pacewith what's new and coolto continually provide the 'w ow 'factorand provlde usefulinform ation to m em bers.''A nother also com m ents on the need for balance:''M aintaining a balance betw een staying currentand
notpushing ahead with new technologiesjustbecause they are available.W e have to fitthe m edia to the need.'' C onvincing m em bers to accept/em brace electronic publicatpons instead ofprintls a challenge for32 respondents.''M ostofourm em bers Iike things in print,''states one respondent.
The selection cost and ease ofuse ofvarious system s fordissem inating electronic publications is a challenge m entioned by 24 respondents.''C onform ing procedures to technology and vice versar''is a challenge forone respondent,w hile anothersuggests the challenge in finding the m ostuser-friendly tools to m ake the inform ation m ostw idely accessible.'' A lso frequently m entioned is the need to continually develop and m anage contentforelectronic
publications and the W eb (18).One respondentdescribes itas ''developing a continuous pipeline ofw orthy content.'' ;
Num ber of
!GreatestChallengesRegarding ElectronicCommunications
Mentions
Scarce resources (staff tlme budget)
44
Keeping up w lth the changes ln technology M oving m em bers from printto electronlc publicatlons Selection cost and ease ofuse ofsystem s O therchallenges D eveloplng and m anaging content O rganizationalorcontrol/collaboratlon issues increasing open rates and data collection S pam blockers/firew alls O verloading m em bers O pen access v.restrlcted access C utting through lhe noise/clutter
37 32 24 20 18 1'ï 12 11 9 9 7
Revenue concerns(Ioss ofprintad revenue,business modelforW eb)
7
D eterm ining w hatm em bers need and w antfrom e-publications Targeting/personalizlng content P rioritlzing
6 5 4
Electronic com m unications- bane ora blessing A lthough 14 respondents w ere quite clearthatelectronic com m unications have been a i'bane''
fortheirorganization nearly 10 timesthatm any (135)believe thatelectroniccom m unications have been a blessing.
AxssaosARessAacs Fzouxov lox(02007
14
E-publistîlng Trends s uetncs
A m ong those w ho believe electronic com m unications have been a bane one respondent Gom m ents,''Iw ould have to say,despite the opportunities and potential,ourassociation has struggled to find its w ay forward in the digitalw orld.A Iack ofunderstanding coupled w ith poor Ieadership up untilvery recently has putus atIeastfive years behind the tim es.''A nother
com ments,''It's stillnew 'untilit's universally accepted itjustm eans double work.'' O n the Gblessing''side:respondents are effuslve:i'A bsolutely a blesslng- w e're able to provide tim ely,m eaningfuldata thatm em bers can use in theirow n w ork and to supporl ourw ork.''A nd
slDefinitely a blessing as they allow usto do m ore with less focus ourcom munication (especially advocacy com municationl.'' In spite ofthe strong supportforthe positive side ofelectronic com m unications,79 m em bers considerthem to be a m ixed bag:both a bane and a blesslng.''Bothj''com m ents one respondent.''Easier,cheaperto distribute m essage,butneed to co ntrolnum berofecom m unications to avoid m em bers ignoring/tuning outa11e-com m unications.''A nothersays, s'Blessing' .A ble to quickly com m unicate changes and new s to m em bership.Bane:M any do not recognize the 'cost'ofdeveloping and dlstributing,both from the hum an resources perspective as w ellas the credlbillty factorto m em bership.''
A IIverbatim com m ents are included follow ing the tables in this report.
AlkssaosARessAacs Fzouxov lolk(02007
15
E-luublishlng Trends & uetrics
P rim a ry E le c tro n ic N e w s le tte r
P rim a ry E le c tro n ic N e w slette r Prim ary e-new sletter frequency and editorialfocus:E-new sletters are w idely published' 85 percentofrespondents publish atIeastone e-new sletter,w hich is m ostcom m only published
m onthly (38O/a),weekly (26% ),orbiweekly (190A), Editorialfocus:The focus is generally new s-oriented w ith a com bination ofindustry,
professional and association news (46O/c) orgeneralm em bership and assoclatlon news (260/0).Othersare focused on industry/professionalnews (/0/0) government relations/regulatory/legislative news (5B/o),and iiother''areas (70/0). C irculation:M edIan circulation ofthe prim ary e-new sletteris 10,688 although 11 percenthave clrculations of50,000 orm ore,including 3 percentw ho have clrculations ofm ore than 200,000. w ith a m edian hlgh circulatlon of261 000. Form atand delivery:E-new sletters are m ostcom m only published in HTM L w ith orw ithout
graphics (640/n)orin an HTM Lortextformat where the recipienthasthe option to receive either format(200A).The newsletteris generally automatically dellvered to mem bers as partoftheir m em bership (63O/a) delivered once m em bers provide theire-m ailaddress (260/0),oropt-in as a free orsubscription basis(25% ). Targetaudience:The prim ary e-newsletteris primarily targeted to mem bers (780/0).others are distributed to a comblnation member/nonm emberaudlence (97))orm ember/nonm em ber/other constituentaudience (9% ). Paid subscriptions:M ostassociations don'tsellpaid subscriptions to theirprim ary
e-newsletter(96% ).Am ong those who do se11subscriptIons (4% ),the m edian rate Is $75 for m em bers,$148 fornonm em bers and $38 forinstitutions. Tracking usage and open rates:A bouttw o thirds ofassociations track the open rates fortheir
primary e-newsletters (610.4).And among those who track open rates,the m edian forthe average open rate fora primary e-newsletteris 33 percent(m ean of36$/ 0).The highestaverage open rate reported is 90 percent. C lick-through rates;56 percenttrack theirclick-through rates and reportan average
click-through rate of13 percent(median and 19% m ean).Click through Is defined as the average num beroftim es recipients click through to articles orads in the e-new sletter divlded by the num berw ho open the new sletter.
AxseaosARessAncs Fzouxov loxo2x 7
18
E-lw blistîlng Trends s uetrics
M anaging subscriber updates and m onitoring usage:M ostassociations use dedicated staff
m em bers and in-house technologies (41t/0).Others use an outside vendororvendorservice (260/0) an online toolprovided bytheire-mailservice provider(220/0) orsom e other com bination.''Other''(117/0)responses include W eb-rrends,shared in-house IT staffwith inhouse tools and Lyris. A dvertising in prim ary e-new sletter:Aboutone quartersellpald advertising in the prlm ary e-
newsletter(260A)orpaid sponsorships (160/0) while 61 percentdo notmake paid advertising or sponsorships available.
Setting rates:The rate charged foradvertising/sponsorships is generally determ ined
based on a flatrate (83:26)orcirculation/costperthousand (CPM )(5Q/o).O nly 2 percent base 1he rates on the num berofhlts received,and another 10 percentcite som e uother'' factor,such as the rates setas partofa m arketing package oroverallsponsorship agreem ent:value added,ornegotiated rate.
M edian rates:The m edian rate fora one-tim e ad of125 x 125 pixels orsm alleris $503
(average of$887),The median charge fora sponsorship forone lssue ofthe primary e-newsletteris about$1 000 ($999 median'$1 236 m ean).The highestsponsorship rate noted is $7'500. Type ofadverlising sold:D isplay/graphlcs adverllsing is offered by 84 percent,and text-based ads are offered by 23 percent.A nother 11 percentm ention ''other''types of advertising such as classifieds Iogos,textand textIinks and incluspon ofproduct releases thatappearin thatm onth's edition ofthe m agazine. A nnualrevenues:Estim ated annualrevenues from advertising and sponsorships in the
prim ary e-newsletteris a m edian of$14 9;3 and an average of$37 292.Atthe high end 13 percentofrespondents reportrevenues of$50 000 ormore including one with revenue of$1.2 m illion and two with revenue of$200,000 ormore. Profitability:M ostassociations reportthe e-new sletter is notcharged w ith being self-
sustaining (8304) however9 percentsay they do have a goalto covercosts and successfully m eetit w hile 8 percentseek to covercosts butdo notachieve thatgoal. A d sales/sponsorship revenue generally does notcoverthe directcostofproducing the
e-newsletter including stafftim e (530$) however27 percentreportrevenuesdo cover costs and 20 percentare unsure.
AxssaosARessAncs Fzouxov lolko2x 7
19
E-lw blist,ing Trends & uetncs
Heuse ads:Slightly m ore than halfofreporting associations include house ads in their
newsletter(580A) butonly 9 percentseek to controlthe num berofhouse ads compared to paid ads in the new sletter by using a ratio ofhouse v.paid ads.A m ong those m aintaining a ratio forhouse v.paid ads:they generally run a m edian of55 percentpald ads and 48 percenthouse ads. M ostdo notcharge back the costofhouse ads to the sponsoring association
department(970A).Am ong the 3 percentwho do charge back the rate is usually determ ined as a percentage offullpaid rates (67% )oris charged backatthe fullrates (17% ),while 17% use some otherfactorsuch as costofspace used.
AxssaosARessAncs Fzouxov loxo2x 7
20
E-publist,lng Trends s uetncs
Table 1:Doesyx rorganizationpublishoïleormoree-newsletters?
tlr l nipjtm Tpe -m '
Indv Total Ntlm berafResptm dents 316
, .
Fndtn/
& I . y diiie/ r '
Natl/
Nqmj-qfcfFnllmmeqquivalep (FT. q?I 7 7 V r !
Ltm,aI/
j
j .
:
M br ' Trdde otller 186 108 20
Intl 269
Reg .5or16.10 ' 11-29 30-99 :100.199 200 + 37 28 39 62 116 35 27
Yes
85.4%
83.9%
92.6%
70.0%
87.4%
81.1%
71.4%
82.1%
80.6%
93.1%
88.6%
88.9%
No
14.6%
16.1%
7.4%
30 0%
12 6%
18 9Q/g
28 6%
17 9ç. s
19 4%
6 9Q,c
11 4%
11 1%
Table2:W hatfrequencyIsytlurp///r//l'e-newsletter? ofgani.-iienType SY pe Numbef()fFullm meEquivaleatsIFTEsI ' 1 State/ ' 1 i ' ' I . ! . Indv Fndtn/ Natl/ . 1.= l/ ' Tetal M br I Trade œ her ! Iatl Reg i5or16.10 11-29 30.99 100-199 200 + .
NllmberofResptmdents
268
155
99
1.4 ' 233
30
t0
32
50
108
30
23
Lessthanquarterly
0.7%'
1 3%
0.0%
0.0%
0.9%
0.0%
5.0%
3.1%
0.0%
0.0%
0.0%
0.0%
(1x.3xperyear) ûuarterly (4xperyear)
3.7%
4.5%
2.0%
7.1%
4.3%
0.0%
0.0%
9.4%
4.0%
2.8%
6.7%
0.0%
Bimonthly
9.0%
9.0%
10.1%
0.0%
9.0%
10.0%
25.0%
6.3%
16.0%
7.4%
3.3%
0.0%
37.7%
38.1%
32.3%
71 4%
38 2%
33 3%
40 0%
59 4%
38 0%
33 3%
23 3%
39 1%
19.4%
20.6%
18.2%
14 3%
19 3%
16 7%
15 0%
9 4%
18 0%
23 1%
23 3%
17 4%
26.1%
25.2%
30.3%
7.1%
25.8%
30.0%
15.0%
12.5%
18.0%
28.7%
43.3%
39.1%
3.4%
1.3%
7.1%
0 0%
2 6%
10 0%
0 0%
0 0%
6 0%
4 6%
0 0%
4 3%
36 18
28 17
50 24
16 14
33 17
61 26
18 14
17 14
41 16
42 24
31 32
45 31
.
(appïf)x6xperyear) M onthiy
(apprnx12xyear) Sem im o0thIy()rbiweekIy
(apprt)x24xperyeer) W eekly
(approx52xperyear) DaiIyt)rmorefrequent
Mean Median
'Percantages add to more than 100*/0due to m ultiple rasponses Apercentages m ay add to m ore orless than 100BA due to roundlng
ANGeqosARESEARCH FouNDATION. o20:7
21
E-publlshzng Trends & v elrygs
Table4:W hatfppnatdey@u llseforyourpz/c/f/l'e-ntw sletter'l tlr@ ni...: i?nType .
Total Nllm berafResptm dents
!
..
5
Indv ' M br ' Trdde
j ' E
.
Fndtn/ otller
& qd% . eo'iaY
Numpef(y fFullm m!qquivalea .tl(87.:)5 T j
.
7
.'''
'= *=/
.
i
Natl/ i Local/ ! : ' 2 . Ifltl Reg !5or1- ' 6.10 ' 11-29 ' 3+ 99 '100-199 200 +
268
154
100
14
233
30
20
32
49
108
31
23
63.8%
61.O%
66.0%
78.6%
61.8%
76.7%
60.0%
53.1%
77.6%
61.1%
67.7%
60.9%
PlaintextwithoutIinks
0.4%
0.0%
0.0%
7.1%
0.4%
0.0%
0.0%
0.0%
2.0%
0.0%
0.0%
0.0%
PIaintextwith 1inks
7.8%
11.0%
3.0%
7.1'fi
8.6%
3.3%
15.0'fi
3.1'fi
6.1%
7.4%
6.5%
13.0%
20.1%
19.5%
21.0%
21 4%
20 2%
20 0%
10 0%
25 0%
8 2%
24 1%
19 4%
30 4%
PDF attachm ent
3.7%
2.6%
4.0%
14.3%
3.9%
3.3%
0.0%
3.1%
6.1%
3.7%
3.2%
4.3%
E.m ailinvilation with Iink
7.5%
7.8%
8.0%
0.0%
8.2%
3.3%
10.0%
18.8%
2.0%
6.5%
6.5%
8.7%
2.6%
1.9%
4.0%
0 0%
2 6%
3 3%
5 0%
3 1%
2 0%
2 8%
3 2%
0 0%
FIIM Lwithnrwithout
graphics
Optionteview asHTML ortextfernlat
(recipient'schoice)
toview e.newsletteron the W eb
Otherformat
Table5:W ho istheprimarytargetaudiencenfyeurjl#' #?d' o e-newsletter'? ofgankatienType So pe : ! i ! sut e/ . . lndv ! Fndtn/ Natl/ ' 1.= l/ '
Tetal
NamberafRespandents
.
Mbr .'rrade jther : 1$1 ! Rej .5qrIess 6.10 ;t1-2? 39-99 101 199 290+
267
1i3
78.3%
77.8%
N()nm em bers
0.7%
M embersan1 n@nmembers M embers,nonm em bers, and otllercnnstituencies SpeciaIInterestGroup
M embers
Numbef(rfFull-limeEquivalee (FTE1) ' : ' ' ! ! .
100 -'
1'4
231
30 - 20
32'
49
107-
j'1
23
83.0%
50.0%
76.7%
90.0%
75.0%
71.9%
73.5%
81.3%
80.6%
82.6%
0.0%
1.0%
7.1%
0.9%
0.0%
0.0%
3.1%
2.0%
0.0%
0.0%
0.0%
9.4%
9.8%
9.0%
7.1%
9.5%
6.7%
10.0%
12.5%
8.2%
11.2%
3.2%
4.3%
9.4%
9.8%
8.0%
14.3%
10.3%
3.3%
10.0%
9.4%
16.3%
5.6%
12.9%
8.7%
1.9%
2.6%
1.0%
0 0%
2 2%
0 0%
0 0%
3 1%
0 0%
2 8%
3 2%
0 0%
1.1%
0.0%
3.0%
0.0%
0.9%
3.3%
5.0%
0.0%
0.0%
0.9%
3.2%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
1.1%
0.7%' 2.0%' 0.0ç,i' 0.9%
3.3%
5.0%
0.0%
2.0%
0.0%
3 2%
0 0%
2.60/a
2.00/a
0 09ù
5 00é
3 10/a
2.001
1 904
0 00é
4 30é
m em bes
Grassreotsnetwerk/GR supporters
Donnrs/financial supporters
Advertisers/sponsors/ ' exhibitops
0ther
0.001
28.604
2.604
'Percentages add to more than 100% due to m ultlple responses Apercentages m ay add to more orIess than 100% due to roundIn()
Axosqos,kRssEwacH Fzouxov lox. o2on7
23
Ew ubllshzng Trends & v slryss
Table6:H0w 10indivilqalssubscribe (lreptinto receiveyourpf&lv em ewsletter'l
orçaniptitmType Indv . Total Ntlm berafResptm dents 264 ReceiveautomaticalIyas partofmembership ReceiveautomatlcalIyby
'
Fndtn/
APqI . eVU e/ Natl/
Numbl. fefFullm meqquivalep (Frq# Vi ' 7
L00 1/
. '
'
E
M br ' Trade otller ! Intl ! Reg 5or16.10 ' 11-29 3+ 99 '100-199 200 + 151 100 13 229 30 20 32 48 107 30 22
62.9%
65.6%
62.0%
38.5%
61.6%
73.3%
65.0%
68.8%
66.7%
65.4%
56.7%
40.9%
3.0%
2.6%
4.0%
0 0%
3 1%
3 3%
0 0%
3 1%
0 0%
4 7%
6 7%
0 0%
ReceiveautomaticalIyby
25.8%
24.5%
27.0%
30.8%
25.8%
26.7%
40.0%
31.3%
16.7%
17.8%
36.7%
50.0%
prgviding e.mailaddress to association opt.in/subscribeforfree
25.0%
18.5%
30.0%
61.5%
24.5%
30.0%
25.0%
12.5%
31.3%
27.1%
20.0%
27.3%
Subscribefera fee
1.9%
1.3%
3.0%
0.0%
2.2%
0.0%
0.0%
3.1%
2.1%
0 9%
3 3%
4 5%
0ther
2.399
2.699
2.0::
0.0::
2.2::
3 3'ù
0 099
3 199
2 1:<
1 9:<
3 3:<
4 5'ù
siynlnpupf@raspecial interestdroup,chapter, etc.
!
Indv Ta1I Num berofRespandenl
M bf
:
Fndtn/ Tode
!
NatI/ ;Lx 'tl/
* er ' IaQ
Reg
.
5orl-
6.10
:
I
.
!
11-29
.
30.99 100.199 200 +
267
153
100
14
232
30
20
32
48
108
31
23
Yes
3.7%
1.3%
8.0%
0.0%
3.9%
3 3%
0 0%
3,1%
2,1%
5 6%
3 2%
4 3%
N()
96.3%
98.7%
92.0% 100 0%
96 1%
96 7% 100 0%
96 9%
97 9%
94 4%
96 8%
95 7%
'Percentages add to rnore lhan 100% due to rnultlple responses Apercentages m ay add to more orIess than 100% due to roundlng
Axosqos,kRssEwacH Fzouxov lox. o2on7
24
Ew ubllshzng Trends & u etncs
Table8:W hatisthe annualsubscription priçe?
P> nizationT>. q lndv R tal
M br
Trdde
lloye H ii/
Fndtn/
Natl/
Lzm.al/
* er
Intl
Reg
NumlernfFyllmmeEjuirqlents/F.q!à 5 ar1-
6.10
11-29
30-99 100-199 200 +
Mem berrate:
Number()fRespondents M inimqm $ Maximum $ M eard$ M edian $ Ntmm em berrate: NumberofRmspondentl Minimpm $ Maximum $ Mean$ Median$ Institutitm alfate; NumberofRespondea? Mlnim um $ Maximum $ Mean$ Median $
7 0 300 104 75
2 0 80 40 40
5 0 300 130 75
0 0 0 0 0
6 0 300 122 78
l 0 0 0 0
0 0 0 0 0
l 80 80 80 80
l 0 0 0 0
3 0 275 92 1
l 75 75 75 75
l 300 300 300 300
8
2
6
0
8
0
0
1
1
4
1
1
15 595 211 148
50 95 73 73
15 595 258 213
0 0 0 0
15 595 211 148
0 0 0 0
0 0 0 0
95 95 95 95
50 50 50 50
15 595 218 130
225 225 225 225
450 450 450 450
2 0 75 38 38
() 0 0 0 0
2 0 75 38 38
() 0 0 0 0
2 0 75 38 38
Q 0 0 0 0
Q 0 0 0 0
Q 0 0 0 0
Q 0 0 0 0
2 0 75 38 38
Q 0 0 0 0
Q 0 0 0 0
Caqmrate/license! NumberofRespondents
1
0
1
0
1
0
0
0
0
1
0
0
Minim um $ Maximum $ Mean$ Median$
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
'Percentages add to m ore thafl 100'% due to m ultlple responses
Apercenlages m ay add tt:lrncire OrIess than 100% dtze to rounding
AxosnosARSSEARCH Fzouxov lox. : o2on7
25
Ew ubllshzng Trends & v slryss
Table9:W hatisthelptalcimqlatienofyourp///z/av e-newsletter'/
op nizationl' lq Indv Total NumberofRespondents 26T Fewerthan 1,000
lcepe H ii/
Fndtn/
M br Trade (Xher 154 100 13
Natl/ Intl 232
NqmbefefFqllmmeEquiplentsIFrFsI
laKal/ Reg 5 ar130 20
6.10 11-29 30-99 100-199 200 + 32 49 107 31 23
9.4%
3.2%
18.0%
15.4%
7.8%
23.3%
60.0%
12.5%
10.2%
2.8%
3.2%
0.0%
1,000.5,000
25.5%
18.8%
34.0%
38.5%
25.4%
30.0%
40.0%
50.0%
42.9%
17.8%
6.5%
8.7%
5,001.10,000
20.2%
17.5%
24.0%
23.1%
21.1%
16.7%
0.0$1' 31 3%
26.5%
23.4%
9.7%
8.7%
10,001-25,000
' 23.6%
2:.3%
19.0%
15.4%
22.8%
23.3%
0.0%
3.1%
18.4%
3:.4%
29.0%
4.3%
25,001-50.000
10.5%
15.6%
3.0%
7.7%
11.2%
6.7%
0.0%
3.1%
0.0%
14.0%
29.0%
13.0%
50,001-75.000
3.7%
5.2%
2.0%
0.0%
4.3%
0.0%
0.0%
0.0%
0.0%
0.9%
16.1%
17.4%
75,001-100,000
2.6%
4.5%
0.0%
0.0%
3.0%
0.0%
0.0%
0.0%
0.0%
2.8%
3.2%
13.0%
1 1%
1.9%
0.0%
0.0%
0.9%
O.Yt- 0.0%
0.0%
0.0%
0.9%
0.0%
8.7V
3.4%
5.8%
0.0%
6(iV
3.46- 0.0%
0.0%
2.0%
0.0%
3.2%
26.IX
23,373 34,211 10,688 18,214
8,610 5,044
100,001.200,000
'
Morethan200,000 Mean Median
.
8,538 24,019 4,900 11,020
8,850 4,861
.
0.0% 1,500 1,458
5,625 10,622 18,453 36,161 93,674 4,375 5,000 14,938 28,750 70,563
Table 10:Please specirycimulatitm aver200,000.
ogjnilaticnTpe Indv Total
NumberofRespondents Minim tlm Maximum Mean Median
8
lqp q
Fndtn/
Natl/
NtlmyercfFqllmmeEjtllvalents(FFs)
Staie/ Local/
Mbr Trade thther Intl Reg 5()r16.10 11-29 30-99 1.00-199 200+ ''Q (1 (1 7 (1 (1 (1 1 (1 1 5
30,000 30,000 2,700,000 2,700,000 545.875 545,875 261,000 261,000
0 0 0 0
0 30,000 0 360,000 0 238,143 0 250,750
0 0 0 0
0 0 0 0
0 360,000 0 360,000 0 360,000 0 360,000
0 272,000 30,000 0 272,000 275,000 0 272,000 207,000 0 272,000 249,250
'Percentages add to more than 100% due to m ultlple responses Aperc:entages m ay add lo mcire orIess than 100% dtze to rounding
Axosqos,kRssEwacH Fzouxov loxozonz
26
s-putl/?s/wr?g Trends s u etncs
Table 11:Ilem utrackcpenI'atesorthepemenl geofrecipientswhoopeRtheIl///z/xd zv e-newsletter'/
orjanizationl' ype Indv Total NumberofRespondents 268
llape K tate/
Fndtn/
NaN/
NumbefefFullmmeE-quivaleats/hm )
k(hcal/
M br Trade ether 154 100 14
Intl 233
Reg 5orIess 6.10 11-29 31 99 100-199 200 + 30 20 32 49 108 31 23
Yes
60.8%
63.6%
55.0%
71.4%
60.5%
60.0%
35.0%
62.5%
73.5%
53.7%
71.0%
65.2%
No
39.2%
36.4%
45.0%
28.6%
39.5%
40.0%
65.0%
37.5%
26.5%
46.3%
29.0%
34.8%
n ble 12:Ifyes,whatisyeurzl#' #?d' izye-newsletttsr'saveragenpenfate.(Openra/eisthepercentageofpeoplewhost' er,sentthe newsletter14, /7/actualk tI#E'/7EW2?
om nizatien'qypq Indv Num berof Respendell
Tn1 I 10T
Sct)t?y SM e/
Fndm/
M bt Tode other 59 40 8
NMI/ In: 89
NumberofFellm meEquivalentsIFTEsI
baGa1/ Reg 5 Qrleu 6-19 11.29 30.99 100.199 200 + 14 4 16 25 37 15 6
Mtnim um % Maximum 04
10 90
10 90
15 80
10 87
10 90
10 70
30 80
15 70
19 87
10 65
20 90
20 85
M ean ç<
36
36
35
47
37
36
54
38
36
31
39
54
Median%
33
34
33
48
33
35
54
40
33
30
31
55
'Percentages add to m ore than 100% due to m ultlple responses
Apert zentages m ay add to rnore ()rIess than 100% dtle to rounding
AxosqosARssEwacH Fzouxov lox. : o2on7
27
E-publlshzng Trends & v slryss
Table 13:1* y@utrdckclickthroughsforyx rzlz//p<'lziremewsletter'l oljjyizltienType Sx pe Intlv Total NumberofRespatldeflls 265
Fntltn/
Natl/
ynljjc s) NjmberofFullm meEqyivxl -
-
I.ocal/
M br Trade other 151 100 14
Intl 231
Reg 5 erless 6.19 11.29 30.99 100.199 200 + 30 20 32 49 107 30 22
Yes
55.8%
57.6%
52.0%
64.3%
56.3%
53.3%
25.0%
56.3%
63.3%
51.4%
73.3%
63.6%
No
44.2%
42.4%
48.0%
35.7%
43.7%
46.7%
75.0%
43.8%
36.7%
48.6%
26.7%
36.4%
n ble 14:Ifyes,whatisyôuraveragedick-throughrate? (Clkk-thmughrateistheaveragenumberoftimesret>#/e/7l. çclickthrough lt7articlestvat/.çdivldedbythenumberp' /75opened1/7,newsletteo om nizatien1y4! !! Sct)ie NumberofFullm meEquivalents(. q& ) .
S1 e/
Indv Tn1 I NumberofRespondell 78
Mtnim um % Maximum 04
Fndm/
M br Tode other 41 30 I
NMI/ InK 67
b:1a1/ Reg 5 Qrleu 6-19 11.29 30.99 100.199 200 + 10 3 13 21 28 11 1
0 100
1 100
1 83
0 82
0 100
2 34
10 34
1 82
0 32
1 100
2 90
15 15
M ean ç<
19
19
18
26
20
12
22
22
14
18
29
15
Median%
13
10
15
24
13
11
22
12
13
10
13
15
Table 15:W hatklndoftracklngttolorsystem doyetlusetomanageandmonltorsubscdberupdatesandaddltlorlstothe datalase,openrates,bellncebacklates,click-thm llgh lates,etc.
'-brgani -z'' ationType Indv Total NumberefRespefldenls 261
safpe
Fndtn/ Natl/
' NumberofIfu -dlm meEiibalents-tFrFsj'
-
State/ Loral/
M br Tfade other 151. 97 13
Intl 228
Reg 5 arle.ss 6.19 11.29 30.99 100.199 200 + 29 19 28 48 108 31 22
Outsitlevender/service, 26.1%
23.8%
30.9%
15.4%
26.3%
24.1%
31.6%
17.9%
27.1%
28.7%
25.8%
18.2%
including Web site host Dedicated staff
41.0%
44.4%
35.1%
46.2%
41.7%
37.9%
52.6%
21.4%
31.3%
42.6%
41.9%
68.2%
21.8%
19.9%
23.:%
30.8%
20.2%
31.0%
15.8%
46.4%
31.3%
16.:%
16.1%
4.5%
11.1%
11.9%
10.3%
7.7%
11.8%
6.9%
0.0%
14.3%
10.4%
12.0%
16.1%
9.1%
membeqs) usingin. hx setechnologies onlinetoolsprovided by
e.mailsetvice(i.e.: ConstantContact,
Coffeecup) other
'Percentages add to more than 100% due to m ultlple responses Apercenlages m ay add to rnore orIess than 100% dtze to roundlng
Axosqos,kRssEwacH Fzouxov loxoaonz
28
Ew ubllssng Trends s u etncs
Table 16:IlqyqlldferpaidaX ertisingorsellspensorshipinm llrp///?llzl'e-newsletter?* olp nizltionl' pe llape NumbefefFullmmeEquimlea!.llFrFSt sùte/ lndv Fndtn/ Natl/ 1zm.al/ .
Total NumberofRespondents 269
M br Trade other 155 100 14
Intl 234
Reg 5 or130 20
6.10 11.29 30-99 100-199 200 + 32 50 108 31 23
26.4%
24.5%
32.0%
7.1%
24.4%
33.3%
15.0%
15.6%
26.0%
29.6%
22.6%
30.4%
Yes,offerpaid sponsorships
16.4%
19.4%
14.0%
0.0%
17.5%
10.0%
10.0%
9.4%
18.0%
15.7%
25.8%
21.7%
Nt),doIlotoffereithes
60.6%
59.4%
58.0%
92.9%
62.0%
56.7%
80.0%
75.6%- 58.0%
59.3%
51.6%
56.5%
Yes,offerpaid
advertising
paidadvertisingor sponsorships
Table 17:Ifyes,llew isthecest(/fadvertising/spensefsllipsdetermined? otganizationType Scepe A te/ lndv Fndtn/ Natl/ Lzm.al/
NumbefefFullm me Equivaleal IF1F.sI
R tal 106
Mbr Trade ether 13 42 1
lntl 89
Reg 5orless 6.10 11-29 30.99 1.09-199 200+ 13 4 8 21 44 15 10
83.0%
81.0%
84.3%
76.9% 100.0% 100.0%
1.9%
3.2%
0.0%
0.0%
1.1%
0.0%
0.0%
4.7%
:.9%
0.0%
0.0%
5.6%
0.0%
' 10 4%
7.9%
14.3%
0.0%
9.0%
23.1%
NumberofRep ondents' Flatrate
Rate tlased on numberof
85.7% 100.0%
85.7%
84.1%
66.7%
80.0%
0.0%
0.0%
0.0%
6.7%
0.0%
0.0%
0.0%
0.0%
4.5%
6.:%
20.0%
0.0%
0.0%
14.3%
11.4%
20.0%
0.0%
hits/other Rate based on
circulatiop/cph!* other
.
' ecnstperthotlsand circtllation
Table 18:IfflatI' atevwhatistlleone-timeIllsertien2111 feralladof125x125 qlxels(Irsmalle/ àc?. #umierofFpll-timtEquival bijandzaicntr 'l?q #nfslFrEyl .
-
. .-
.
Sœ e/ Indv Te1I Num berof Respondea?
Minimpm $ M aximum $ Mean$ Median$
Mbr
FndM/ Natl/ Tode
other
InN
b30a1/ Reg
5 arleu
& 10
11.29
30.99 100.199 200+
52
26
25
1
42
8
2
5
11
26
3
3
60 6,500 887 503
75 6,500 1,173 748
60 3,000 566 420
1,500 1,500 1,500 1,500
60 6,500 967 575
75 1,000 450 425
100 750 425 425
75 500 265 250
225 3,000 767 498
60 1,800 667 503
800 1,237 1,079 1,200
3,000 6,500 4,333 3,500
Apercentages add to more than 100% dble to m ultiple responses '
Npercentages m ay add to rnore or Iess than 100% due to round Ing
Axosqos,kRssEwacH Fzouxov lox. o2on7
29
s-rnutl/?s/wrv Trends s u etncs
Table 19:W hatistheoes't(pfspensorshipforone issueofQle e-newslette/
ofpyptionT>e lndv Num berofRespondenl
T01 I 39
Minim um $ Maximum $ Mean$ Median $
0 7,500 1,236 999
ra pe
Fnd n/
Intl 36
200 7,500 1,449 1,000
0 7,500 1,227 999
3000 3,000 3,000 3,000
TabIe20:VkhatYpeofadvedlslngIssald?* oqppiadienType Tatal Num berofRespondents
NaN/
M br To de 01 < 25 13 1
0 2,000 690 745
Iqdv M br
94
57
Display/draphics alvertisind Texbbasedads(suchas GtmgleAdwords)
84.0%
other
Trade
Fndtp/ other
36
NumbefefFyllmmeEquivAlents(qjqêt
siiii' /r kocal/ Reg
5 @rleH 2 2
300 750 525 525
6.10
150 750 450 450
11-29 30-99 100-199 200 + 4 6 18 4 4
300 1,500 700 500
250 1,250 749 798
0 2,000 915 1,000
200 2,500 1,009 668
1,000 7,500 4,125 4,000
Soope NumberofFuII.N meEqpRalenl (H B) Sote/ ! ' i Natl/ 1.e* l/ : i Intl Reg 5or16.10 1.1-29 30-99 100.199 200 +
1
77
78.9%
91.7% 100.0%
23.4%
21.1%
27.8%
10.6%
10.5%
11.1%
13
3
8
16
83.1%
84.6% 100.0%
87.5%
81.3%
0 0%
24 7%
23 1%
66 7%
25 0%
0.0%
10.4%
7.7%
0.0%
0.0%
41.
13
9
85.4%
76.9%
77.8%
25 0%
17 1%
30 8%
33 3%
18.8%
14.6%
0.0%
0.0%
Table21:Please estimate annualrevenneforadveë sing and spelkK rzhips inzW /zzpv e-newsletter. -
oo nizationTpe Indv Num bef()f Respondee
Total 86
M br
éooqe stife)
Frldtrl/ Trade Qther 49 37 0
Minim um $ () 0 100 Maximum $ 1,200,000 1,200,000 88,500 Mean$ 37,292 50,239 20,145 Median$ 14,973 14,400 14,989
Natl/
liumbeiofFull-limeqquW lents(FrFs)
Local/
Intl 74
Reg 5 (Ir16-10 11.29 30.99 100.199 200 + 11 3 7 16 40 13 6
0 0 190 0 1,200,000 50,000 0 41,318 11,925 0 15,009 5,000
2,000 5,000 4,000 4,978
0 0 0 190 12,000 4,000 45,000 88,500 1,200,000 220,000 1,800 10,286 25,170 110,784 92,083 1,030 5,500 19,985 20,000 45,250
'Percentages add to more than 100% due to rnultlple rasponses Apercentages m ay add to more c)rIess than 100% due to roundlng
Axosqos,kRSSEARCH Fzouxov loxoaonz
30
s-rnutl/?s/wrv Trends s u etncs
Table22:geadvertisingsalescrsporlsoshipscoverthedired costsofproducingthee-newsletter,inclulingstafltime?
9. !j!?' ,7$*i(m. T .y?q. ' j lpye !
I
l
1
Nqmj-yf( . 4Fjllmmeqquivjl, fi ts$Jq!)
IO ' ti/q'
i
7
:
E
ndv : fl/ a /I ) /i Total I Mb r' !Trade iF ond tht e rI INI nt tl l 1L4 Rc ea g1 !5or1- ' .6-10 111-29 ! 1 !30-99 I 100-199' 1200+ NemberofRespondenls
l06
63
Yes
27.4%
No
Unsure
42
1
89
13
4
8
21
44
15
10
23.8%
31.0% 100.0%
28.1%
23.1%
0.0%
25.0%
23.8%
29.5%
13.3%
60.0%
52.8%
50.8%
57.1%
0.0%
51.7%
69.2% 100.0%
75.0%
57.1%
45.5%
66.7%
30.0%
19.8%
25.4%
11.9%
0.0%
20.2%
0.0%
19.0%
25.0%
20.0%
10.0%
7.7%
0.0%
Table23:Deesthee-newslettefhaveagoaltôbeatIeastself-sueniflingthmughadvertisiflgvsptmsnrships,afld/ersubscliptitm rqvenne * œ vercostst.i plpdkloe?
I
organip.tlen' rpe i ' Indv ! 1
T@2I
I I I
scope I !state/ : l !
NumberefFull-TimeRuivalentsx /) i i d l !
!
IMbr ' .Tode I .Fons dd te ,f /'NI a nt sl /! i:aRcea g1 /' .sorless' I .6:0
I
!
:t-a9 i30-99 1on-:9a 20c +
-
.
Nllmber()fRespendents
267
154
99
14
232
30
20
32
50
108
29
23
Yes,andthee.newsletter cnnsistentlymeetsthis
9.4%
7.8%
13.1%
0.0%
9.5%
6.7%
0.0%
0.0%
10.0%
10.2%
10.3%
21.7%
7.9%
6.5'l' a
11.1%
0.0%
7.3%
13.3%
0.0'l' a
6.3%
8.3%
t7.2%
8.7%
75.8% 100.0%
83.2%
81.5%
72.4%
69.6%
Z9aI. Yes,butthee.newsletter
6.0Y' a
does notcovercos'ts.
Nt),thee.newsletterdnes
82.8%
85.7%
80.0% 100.0%
93.8%
84.0%
notseek to raise
reventlesto beself.
sustaining
Table24:Dop uIncludehouseads(promotingassodatltm progmms/selvlces/produœ jInyoqrzl//rld' lrp' e-newsletter'l organizatitm Type Tatal Number()fRespondents 269
InX Mbr
Trade 155 100
Fqdtn/ (lther
Scope NllmberofFull-TimeEqulvalents(/ 1) State/ Natl/ 1.50 1/ lntl Reg 5er16-10 11-29 30-99 100-199 200+
14
234
30
20
32
50
108
31
23
Yes
58.4%
57.4%
59.0%
64.3%
56.8%
:3.3%
55.0%
65.6%
:0.0%
52.8%
64.5%
47.8%
N@
41.6%
42.6%
41.0%
35.7%
43.2%
26.7%
45.0%
34.4%
30.0%
47.2%
35.5%
52.2%
'Percantages add to rnore lhafl100% dtle to m ultiple responses Apercentages m ay add to m ore or IeSS than 100% due to roundlng
Axosnos,kRssEwacH Fzouxov lox. o2on7
31
Ew ubllshzng Trends & v slryss
Table25:Ilep umairrtainaIatiooflllepercerrtageofhouseadsv.paidadsflprrlQutsidesqppliersthatcanrunineachissue?
orkanizatilmType hI scope I i ! l Isfifi/ j Fntltn/ i Nau/ '1
NumberofFull-TimeEpyirjjen: (j1JFS) rF I # 7 .
ndv .eg1 /: i200+ Total l Mb r !Tmde ether l Intl i ( R i5t)r1- 1 1 6-10 : !11-29 I !30-99 ! !1* -1991 j .
NumberofResponden?
259
151
Yes
8.9%
9.3%
No
9 1.1%
90.7%
95
13
225I
9.5%
0.0%
7.6%
90.5% 100.0%
92.4%
30
19
31
49
1021
31
23
16.7%
0.0%
3.2%
2.0%
8.8%
19.4%
21.7%
83.3% 100.0%
96.8%
98.0%
9 1.2%
80.6%
78.3%
Table26:Ifyes,whatisthe pee ntage?
orgaiizatix Type
I
scipe
I
NumberofFull-TimeEquivalentitFrLs)
I
i i ; istate/ i ! 1 I 1 : ' ! : i ; i ! IFndtn/ 1Nauf !local/ i Toul Mbr !Tmde Qther i Intl Reg I5orleu l 1 6-10 11-29 j30-99 100-199i200+ Indv
.
% h0a9eads
Num berofRespcndenY Minim um % Maximum % M ean çi
Median% % paid oulideads Num berofRespendenl Minim Bm 04 Maximum % Mean% Median%
'
17 0 100
10 0 80
7 20 100
0 0 0
11 20 100
5 25 90
0 0 0
1 65 65
0 0 0
8 20 90
4 20 80
3 20 100
47
44
52
0
51
49
0
65
0
44
48
67
48
49
41
0
49
40
0
65
0
45
45
80
18 0 100 55
11 20 100 60
7 0 80 481
0 0 0 0
12 0 100 53
5 10 75 51
0 0 0 0
1 35 35 35
0 0 0 0
8 10 80 56
4 20 80 53
4 0 100 50
55
52
59
0
51
60
0
35
0
55
55
50
'Percentages add to mofe thafl100% due to m ultiple responses Apercentages m ay add to more orIess than 100% due to roundlng
Axosqos,kRssEwacH Fzouxov loxo2on7
32
Ew ubllssng Trends & v slryss
Table27:I)ey@uchargeafeetoQlespollsoringdepae entordivisionforrunningthead inlllee-newslettef NumberofFyll-TimeEquivqlentstq!jorgjflizatianType ! Jope z! s j .
I i
ndv ! Mbr ' Tmde
Tetal Num berofRespondents
I
1
.
I' Su*/ 1 .
!
!
. :
' r
!
Fot ndher tn/ I /4 cag1 /j ! i 6-10 I j200 + ' ' NIa nQ tl iL0 Re 15 orlessl ' 11-29 g !30.99 i .100-1991 I
258
151
93
14
224
30
19
Yes
2.7%
4.6%
0.0%
0.0%
3.1%
0.0%
0.0%
No
97.3%
95.4% 100.0% 100.0%
I 31
I
48
105
29
22
0.0%
1.0%
6.9%
18.2%
96.9% 100.0% 100.0% 100.0% 100.0%
99.0%
93.1%
81.8%
0.0%
Table28:Ifyes,llow is itcharged?
organi zatix Type I
;
I ! ,
Scipe
I
NumberofFull-TimeEqui valents(Fr1)
Isute/ '
!
!
i
I
i
iFntltn/ l Nau/ '10>1 /i i .
; !
I !
1
. !
I .
I '
T
Iadv i ' !
FpIIrates
16.7%
16.7%
0.0%
0.0%
16.7%
0.0%
0.0%
0.0%
0.0% 100.0%
PercentajeQffullrates
66.7%
66.7%
0.0%
0.0%
66.7%
0.0%
0.0%
0.0%
0.0%
0.0%
50.0% 100.0%
other
16.7% 1 16.7%
0.0%
0.0%
16.7%
0.0%
0.0%
0.0%
0.0%
0.0%
50.0% 1
Num bercfRe,spontlents
.
etal6 Mbr6 Tmde0 ether0' Intl6 Reg05er1-0 6-100 11-290j 30-991 109-1. 99 200+3 1 2
I
0.0%
0.0%
I
'Percentages add to more than 100% due to m ultlple responses Apercenlages m ay add to rnore orIess than 100% dtze to roundIng
Axosqos,kRssEwacH Fzouxov loxoaonz
33
Ew ubllssng Trends & u etncs
0.0%
O th e r E -N e w s le tte rs
O lh e r E -N e w s le tte rs O there-new sletters published:Som e tw o thirds ofassociations publish m ore than one
electronic newsletter(67@t),with a medianoffive additionale-newsletters published fora total m edian ofsix e-new sletters published by associations.S ix percentpublish m ore than 10 additionale-new sletters and 1 percentpublish 21 orm ore e-new sletters. Editorialfocus:Editorialfocus ofthese additionalnew sletters varies w idely and
includesspecialinterest/knowledge areas (390/0) governmentrelations/regulatory/ Iegislative issues (35O/a),combination industl/professional/association news (250/0), generalm em bership/association news (250é) and some ''other''focus/contentor com bination (14/0).''Other''responses Include consumerresearch,educational offerings,careerdevelopm ent.coding guidellnes.chapterrelations.and annualm eeting highlights.
Frequency' .Monthly (480/0),quarterly (370A),weekly (160/0).biweekly (1604),and dally (40/0). Free or opt-in circulation' .M ostofthese e-new sletters are delivered autom atically as partof
m em bership (4/0/0) bysigning up fora specialinterestgroup/chapter(3504) opt-in forfree (330/0),orreceive automatlcallywhen m embers/others provide e-mailaddress (239/ 0). Printto electronic new sletters:A bouthalfofassociations reportthatatIeastone oftheir
e-newsletters was form erly published in print(4504). M aking printversion available:A m ong those w ho converled theire-new sletterfrom print 2 percentstlllprovide the printversion fora fee,22 percentprovide forno fee,and 76 percent no Iongerm ake printavailable. Service providers' .N early halfofassociations do notuse an outside e-m ailservice forcreating
and distributing the publications (460,$).Am ong those who do use an outside service Magnet Mail(17% ) ConstantContact(11% ) orsome otherservice (280/0)are noted.'iother''sen/ices m entioned m ostfrequently are ExactTarget,G etActive Lyris Inform z Vertex and Xpedite.
AxseaosARessAncs Fzouxov lox(02007
36
E-publistilng Trends & uetncs
Table29:IRaddltitm tqyollrp/f/z/ap'e-newsletter,how marlyothere-newslettersdoe.syeurasxmiaticnpqblish? (Note:Donot /??t#/zt9 emewsletters kr/#frequencieslessthanf#lz/r,annualk Alsodo/?t7/includemarketingcampaltns.)
I
organizaiiontype' Indv
Ekt xlpe
NumberofFu'llmmeEquivalents(FFEi)
''
State/ L()caI/
Fadtn/ N&tl/
Total
Mbr Trade Other
IRt1
Reg qer1-
6-10 11.29 30.99 10q.19@ 200+
33.5%
30.3%
35.0%
57.1%
33.8%
33.3%
60.0%
59.4%
48.0%
23.1%
16.1%
17.4%
0neother
20.4%
23.2%
18.0%
7.1%
20.9%
13.3%
25.0%
18.8%
28.0%
17.6%
9.7%
21.7%
2-5
33.8%
29.7%
41.0%
28 6%
34 2%
33 3%
15 0%
21 9%
20 0%
44 4%
51 6%
26 1%
6-10
6.3%
7.7%
4.0%
7 1%
4 7%
16 7%
0 0%
0 0%
2 0%
10 2%
3 2%
17 4%
11.15
3.30:
5.20:
1.0Q<
0 004
3 404
3 304
0 004
0 0Q4
2 0Q<
3 704
6 5Q4
8 T0<
16.20
1.5çé
1.90%
1.0çé
0 0çi
1 7çi
0 0çi
0 09é
0 0çé
0 0çé
0 9çi
6 5çi
4 30i
2 1 orm ore
1.1%
1.9%
0.0%
0.0%
1.3%
0.0%
0.0%
0.0%
0.0%
0.0%
6.5%
4.3%
5 5
6 5
5 5
4 2
5 5
6 6
3 2
3 2
4 3
7 7
8 8
8 8
NumberofResptmdents Nn additionale.
269'
155
100
14
234
30
20
:2 '
50
108
31
23
newsletters
M ean M edian
Table30:W llatistlleffequencyfcrtheseadditienale-flewslettefsl?* organizatlonType Scape State/
Indv Ntlmber()fRespindents Lessthan quarterly
R tal
178
Fnttn/
N:t1/
Mbr Trade Qthef
I11tl
l0j
65
6
154
NtlmberefFullm meEqqlvalentlIFrEsI
Lccal/
Reg # ()fIess 6.10 11.29 30.99 100.199 209+ 20
8
13
26
83
26
18
9.6%
11.2%
7.7%
0.0%
9.1%
15.0%
0.0%
0.0%
15.4%
12.0%
7.7%
5.6%
(1x-3:peryear) Quarterly (4xperyear)
37.1%
43.0%
26.2%
50.0%
36.4%
45.0%
62.5%
30.8%
30.8%
32.5%
51.1%
38.9%
Bim 0nthIy
21.9%
24.3%
20.0%
0 0%
21 4%
30 0%
12 5%
7 7%
23 1%
21 7%
34 6%
22 2%
48.3%
43.9%
56.9%
33 3%
49 4%
45 0%
25 0%
53 8%
46 2%
53 0%
46 2%
44 4%
15.7%
15.9%
16.9%
0.0%
14.9%
15.0%
0.0%
7.7%
15.4%
14.5%
23.1%
16.7%
16.3%
16.8%
15.4%
16.7%
14.3%
25.0%
12.5%
1.1%
15.4%
15.7%
19.2%
22.2%
3.9%
1.9%
6.2%
16.7%
3.9%
5.0%
0.0%
0 0%
0 0%
3 6%
11 5%
5 6%
(approx6:peryear) M onth1y
(approx12xperyear) Sem i.m onthlyt)r biweekly
(approx24xperyear) W eekly
(apprl)x52xperyear) Dailyorm orefrequent
*percentages add to m ore than 100% due to m tlltiple respclnses apercentages m ay add to m ore ()rIess than 100%hdue to roundlng
AHGERoSA RESEARCHFOUNDATIOHo 2007
37
E-publishing Trends & Mef/cs
Table31:How do individllalssubscribeor0ptiRto mceive thee-newsletterr *
I
qp rli zatitmTlpe j
j
NumkrofFullmmeEqui valefjjrl rrqd
NumberofResptmdents
j saty 1 I , . : Io eal/ j . i I l Total ubr Traue ether I Intl ' Reg Ii5orle.s! e-1() 111-29 1 .aa-99 10n-199120:+ 178 108 64 6I 154 20 8 13I 26 82 26 19
Receiveatltomaticallyas
46.6%
44.4%
50.0%
50.0%
45.5%
60.0%
37.5%
84.6%
53.8%
46.3%
34.6%
31.6%1
35.4%
37.0%
34.4%
16.7%
35.1%
45.0%
12.5%
15.4%
23.1%
47.6%
42.3%
21.1%
23.0%
17.6%
32.8%
16.7%
22.7%
25.0%
50.0%
23.1%
19.2%
12.2%
38.5%
42.1%
33,1%
31,5%
35,9%
33,3%
33,8%
30,0%
12,5%
23,1%
46,2%
31,7%
30,8%
42,1%
Subscribeforafee
2.8%
1.9%
4.7%
0.0%
3.2%
0.0%
0.0%
0.0%
3.8%
3.7%
3.8%
0.0%
0ther
5.1%
6.5%
3.1%
0.0T/ a
5.2l' o
0.0Fa
0.0%
15.4%
3.8Ta
4.9Fa
0.0Fa
10.5Fa
partt )fmembership
Receive aqtomaticallyby
Indv 1 i
llpq. q
i Fnev '
I
signingupforaspecial interestgrx p,chapter, etc.
Receive atltomaticallyby
providin!e.mailaddress
toasspaation
Opt.in/subscribeforfree
'
'percentages atjtjto m ore than 100% due to m tlltiple respclnses Apercentages rnay add to m ore orIes: than 100% due to roundlng
AHGERoSA RESEARCHFOUNDATIONo 2007
38
E-publishing Trends & Mef/cs
TabIe32:W hatistheeditorialfpcusand ctm tentoftheseothere-rlewsletters'?*
'
j om ni zatitmTpe j scol ?e
1 (
NumberofFull-TimeEqui valeffts(FrFs)
I
Indv I ' lFndtn/ ' I I Natl /I '' '''--1' I ! ! ' ! I 1 .' 50 /' 1 ' ; j i ' T/QI Mbr Tude ' other 1 Intl I Reg I5or1- 6-10 I11-29 30-99 I100-1991200+ NtlmberofRespondentl Generalmem bershipand
178
108
64
6
154
20
8
13
26
82
26
19
24.7%
25.0%
25.0%
16.7%
27.3%
10.0%
25.0%
15.4%
15.4%
30.5%
26.9%
21.1%
associationnews Industryand/or
I 21.3%
19.4%
25.0%
16.7%
24.0%
5.0%
12.5%
23.1%
26.9%
20.7%
19.2%
26.3%
24.7%
24.1%
26.6%
16.7%
24.7%
30.0%
12.5%
15.4%
23.1Ti 2t).7%
38.5%
42.1%
35.4%
36.1%' 34.4%
33.3%
34.4%
40.0%
25,0%
30,8%
34,6%
28,0%
53,8%
42,1%
14.0%
18.5%
7.8%
0.0%
11.7%
30.0%
0.0%
7.7%
11.5%
12.2%
26.9%
15.8%
39.3%
38.0%
43.8%
16.7%
38.3%
50.0%
12.5%
23.1%
26.9%
42.7%
61.5%
36.8%
Supplement/preview to magazineorjournal
11.8%
13.0%
9.4%
16.7%
13.6%
0.0%
12.5%
0.0%
7.7%
9.8%
19.2%
26.3%
Calendar.focused with
12.4%
12.0%
12.5%
16.7%
11.7%
20.0%
12.5%
23.1Fô 15.4%
9.8%
7.7%
21.1%
14.6%
18.5%
9.4%
0.0%
14.9%
15.0%
0.0%
7.7%
7.7%
13.4%
30.8%
21.1%
1.7%
2.8%
0.0%
0.0%
1.9%
0.0%
0.0%
0.0%
0.0%
1.2%
3.8%
5.3%
Sales/marketing
9.0%
9.3%
7.8%
16.7%
9.1%
10.0%
12.5%
7.7%
7.7%
6.1%
7.7%
26.3%
Adveliser/sponsor
5.6%
5.6%
6.3%
0.0%
5.8%
5.0%
12.5%
0.0%
3.8%
6.1%
3.8%
10.5%
13.5%
13.9%
14.1%
0.0%
14.3%
5.1%. 1
0.0%
15.4%
19.2%
12.2%
11.5%
21.1%
professionalnews
Combinationofindustry/ professional/association news(inclgovtrelatiflns/ profdev assocevents
calendaretc.) Governmentrelations/ regulatoty/legislative news
Advecacy/privatesectnr advocacy
Specialinterest/ knowledgeareas
updatesaboutevents/ programs/meetipp Careerand prûfessional development
Dnnoreducation/ fundraising
relations
Otlleffocus/conteqtor combination
*percentages add to m ore than 100% due to m ultlple respcmses apercentages rnay add to more orIess than 100% due to rounding
AHGEROSA RESEARCH FOUNDATI ONo 2007
39
E-publishing Trends & Metrics
Table33:PleaseiRdicatewhichofthefollowingservicepmvidersm urcrganizationuee.sforcreatinganddistributingan e-fiewsletter'?
I orga !ni zétionTIpe 1 I scoIpsetate/ I ! I Indv ! iFndtn/ ' Natl/ ;1
Total Mbr !Trade otller NumberofRespondenls 252 147 9k 13 '
constantcontact coffeecup
MagnetM ail
Num'beroIfFullmme Equivaleints(51)i !
j
!
( ,cag1 /I i200 + Intl Re 15or1- :6-10 i 1 11-29 i I30-99 '100-199' 218 19 20 29 48 101 28 21 .
11.1%
8.8%
13.0%
23.1%
11.5%
6.9%
25.0%
17.2%
10.4%
9.9%
7.1%
0.0%
0.0%
0'0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
16.7%
15.0%
20.7%
7.7%
16.5%
1.7.2%
5.0%
31.0%
20.8%
16.8%
14.3%
0.0%
.
Jank()M aiI
0.0%
0.0Ta
0.0Ta
0.0%
0.0%
0.0Ta
0.0Fa
0.0Ta
0.0Ta
0.0Ta
0.0%
0.0Ta
M ai1chim p
0.4' lz a
0.7' l' a
0.0Ta
0.0%
0.5Ta
0.0Ta
0.0' ,a
0.0' lz a
0.0Ta
0.0Ta
0.0Ta
4.8Ta
EIite E.m ai1
0.4%
0.7%
0.0%
0.0%
0.5%
0 0%
0 0%
0 0%
0 0%
0 0%
0 0%
0 0%
Dn n0tuse provider
46.0%
48.3%
41.3%
53.8%
46.8%
41.4%
60.0%
27.6%
29.2%
50.5%
60.7%
61.9%
other
28.2%
29.9%
26.1%
23.1%
27.1%
37.9%
10.0%
27.6%
39.6%
25.7%
28.6%
33.3%
Table34:W ere anytyfyollre-newslettem fennellyprintpublirm lnns?
ofp nizatiefjType
I
I
!
Scope
: ' I
I
NumberefFull-limeEquivalents(FrF.s)
iState/ ! I
i
l !
!
I
'
lndv i IFndtn/ Natl/ Local/ I 1 ! E Total Mbr i Trade I other I I i I ' I I rltl j Reg :5or1--a! 6-10 I11-29 30-99 I100-199!x c + NtlmberafRespoqdents 269 155 100 14 234 30 24 82 50 108 31 23 .
Yes
45.0%
40.6%
53.0% ' 35 7%
46.2%
40.0%
.
No
55.0%
59.4%
47.0%
64.3%
53.8%
60.0%
55.0% ' 46 9% .
38.0%
42.6%
54.8%
52.2%
45.0%
53.1%
62.0%
57.4%
45.2%
47.8%
Table35:Ifyts,dom ustillm akea prirrtversivn Qftllee-rlewsletteravailable?
I
I
'organizationType : '' siw e I 1 ' ' iState/ I Indv IFndto/ ! : Natl/ ILecal/ E
NumberifFullmmeEi-uivblentstFrEi)' i ' i ! i : E I i p i
.
Total
Mbr iJraqe I I ; ! I : I ; 0th!1 .' . Iqtl I Reg isoçlejs: 6-49 111-29 /9-99 I100-1.99;?00+ .
Ntlm berefResptmdenls
K$
!>3
1.7%
1.6%
1.9%
Yes,no additionalfee
22.3%
17.5%
No
76.0%
81.0%
Yes,fefa fee
121
t)
l0K
12
11
15
19
46
1
0.0%
1.9%
0.0%
9.1%
0.0%
0.0%
0.0%
0.0%
8.3%
28.3%
20.0%
18.5%
58.3%
9.1%
20.0%
21.1%
21.7%
35.3%
25.0%
69.8%
80.0%
79.6%
41.7%
81.8%
80.0%
78.9%
78.3%
64.7%
66.7%
*percentages add to m ore than 100% due to m ultlple responses Apercentages rnay add to more orIess than 1Q0O/odue to roundlng
AHGERoSA RESEARCHFOUNDATIONo 2007
40
E-publishing Trends & Mef/cs
M a g a z in e a n d J o u rn a l E -c o n te n t
M a g a zin e a nd J o u rn a l E -c o nte n t Magazine/journalcontentprovided online: Mostorganizations offercontentonllne (8704) and 66 percentm ake aIIcontentavailable online.A nother26 percentm ake selected artlcles available online 2 percentm ake the table ofcontents and/orcoveravailable,and 6 percent offersom e otherm ix.
O riginalonline content:Nearly halfofassoclations provide originalmagazine/journalcontent online in addition to theirprintcontent(460/0). O pen access,passw ord-protected,or pay-per-view :Access is fairly evenly splitbetw een
those offering open accessto aII(47% )and those offering password-protected content(4404). Otheroptions include pay-per-view fornonmem bers/open to m em bers (99/0),pay-per-view for m em bers and nonmem bers (30/0) orm ix ofunlim ited access to some and restricted password access to others (120A). Tracking usage:S lightly m ore than halfofassociations track W eb usage on their
m agazine/journalsites (5704). Most-viewed m agazine/journalonline seotions:Sections m ostfrequently viewed are feature adicles (550/0) scientific arlicles (320/0) abstracts (100/n) industry news (80. 4) and association/m em bernews (70/0).Othersections are noted by 9 percentofrespondents and include award-winning business case studies,editorials,job Iistings section,research new sletter,and technicalarticles w rltten by m em bers.
Form ats foronline m agazine/journalform at:Contentis typically provided as HTM L pages or articles (490/0) separate PDFS (2704) single PDF (190/0) selected articles/departmentsas PDFS (1604),a digitalversion (110/0),orsome Oother''form at(5% ),such as provldlng contentin both PD F and HTM L form ats.
Ads in digitalversion:Am ong those who provide digitaleditions oftheirmagazine orjournal, 23 percentselladditionaladvedising enhancem ents in the digitaledition.
Ad sales:O ne third ofassociations selladvertising in the m agazine/journalpages ofthe organization's W eb site (33t%)and 26 percentplan to selladvertising in the future' ,41 percent have no plans to selladvertising on the site.
O nline-only m agazine orjournalpaid orfree:Online-only m agazines orjournals are generally offered free to nonmembers (410/0) a combination ofpaid to nonmem bers/free to m em bers (410/0),subscription fee to mem bers (22% ) orpaid to nonmem bers (16% ).
AxseaosARessAncs Fzouxov lox(02007
42
E-lzublishlng Trends & uetncs
Electronic subscription rates:Rates foreiectronic subscriptlons to the online-only
m agazine/journalare established comparable to the printsubscription rate (32% ) Iessthan the printrate (160/0) pay-per-pDF (5% ) pay-per-view (50,4) orsome ''other''way(420/0)including an annualfee pay perday,pay perarticle partofannualdues electronic subscription rate
electronic only subscription rate (no printversion) orincluded in the printsubscrlption rate. O nline-only publications offered other than e-new sletters:O ne third ofassociations offer
some type ofotheronline-only publications (320/0)with no printversion.These include special reports/research reports (45% ) journaIs(33% ) directories (25% ) m agazines (14% ) books (140/0) and otherpublications (340A) which include brochures consumermaterials m eeting abstracts,and surveys.
Axssaos,qRessAacs Fzouxov loxozx z
43
E-publistilng Trends & uetncs
Table36:Doesp llrorganizationdfermagazineerjoumalctmtentonline(pestonlineQrdiditalversion)? ofglnizatieaType Scolte NumberqfFqllm meElluim lents(c !à .
Indv
Fadtn/
Natl/
.
Lncal/
Total Number()fResptmdents 316
M br Trade other 186 108 20
Intl 269
Reg 5 ()r16-10 11.29 30.99 100.199 200 + 37 28 39 62 116 35 27
Yes
87.0%
93.5%
78.7%
70.0%
87.4%
83.8%
67.9%
66.7Q/ù 90.3%
No
13.0%
6.5%
21.3%
30 0%
12 6%
16 2%
32 1%
33 3%
9 7%
94.0%
91.4%
92.6%
6 0%
8 6%
7 4%
Table37:Ifyes,how muthofynurmagazine/jeumalisavailablennline?
I
organizatieaTme
Scolle
NumberôfFullmmeEquivaleflts(FrFs)
State/ Illdv Fadtn/ Natl/ Lccal/ Total Mbr Trade Qther IRII Reg 5 Qr16-10 11.29 30.99 100.199 2Q0+ Number()fResptmdents 274 173 85 14 234' 11 19 26 55 ' 109 32 2%AIIcontentavailable
66.4%
71.1%
56.5%
64.3%
65.4%
67.7%
68.4%
65.4%
69.1%
64.2%
78.1%
48.0%
26.3%
22.5%
35.3%
21.4%
27.8%
19.4%
21.1%
19.2%
25.5%
29.4%
12.5%
48.0%
1.5%
1.7%
1.2%
0.0%
1.7%
0.0%
0.0%
11.5%
0.0%
0.9%
0.0%
0.0%
0.4%
0.6%
0.0%
0.0%
0.4%
0.0%
0.0%
0.0%
1.8%
0.0%
0.0%
0.0%
5.5%
4.0%
7.1%
14.3%
4.7%
12.9%
10.5%
3.8%
3.6%
5.5%
9.4%
4.0%
onIine
Selectedalicles/ content
Tableofcontents
and/orcoveronly No cnntentavailable on1ine Other
Table38:I)0m qoffereriginal(mlinectmtentIRadtltitm teqrintconterlti?
örjinilablp 'ro Indv
see sike/
Fndtn/ Natl/
NqmilrafFqlj.timeliqlpiiitst/rf-ij -
Local/
NumberofRespondenl
T0t:I 271
M br Tode oNher 172 84 13
InN 232
Reg 5 arless 6-10 11.29 30.99 100.199 200 + 31 18 26 54 109 32 24
Yes
46.1:1
50.6:1
35.7:1
46 20<
47 8:i
35 5:i
22 2:i
42 30<
29 6:i
45 9:i
65 6:i
79 2:<
No
53.9'? 'ù 49.4%
64.3%
53 8%
52 2'? 'ù 64 5%
77 8%
57 7%
70 4%
54 1'? 'ù 34 4%
20 8%
''percentages add lo m ore than 100% due to m ultiple responses épercentages m ay add to more orIess than 100% due to roundlng
ANGERoSA RESEARCHFOUNDATIONo 2007
44
E-publishing Trends & Mef/cs
Table39:Ilow iscontentmade available enline'?*
of@ nizatieaType
Scope
NumberafFullm meEjuivaleqts(C .# .
stiie/Indv
Fadtn/
Natl/
l cal/
Total Number()fResptmdents 270
M br Trade olher 169 85 14
Intl 230
Reg 5 ()r16-10 11.29 30.99 100.199 200 + 31 19 26 54 106 32 25
Openaccesstoa11
46.7%
38.5%
55.3%
85.7%
42.2%
74.2%
73.7%
34.6%
42.6%
47.2%
40.6%
48.0%
Password.protected
44.1%
49.7%
38.8%
14 3%
46 1%
32 3%
21 1%
50 0%
37 0%
47 2%
56 3%
48 0%
with10gin Pay.per.view for m em bersand nnnnlenhben3 Pay.per.view f0r nnnm em befs opento m em bers othef
2.6r0
3.0r0
2.480
0.0?é
3.011
0.0?é
0.080
0.0r0
1.9qg
2.811
6.311
0.0?é
8,504
11.204
4.704
0 004
10 004
0 004
0.004
11 504
5 604
4 704
21 904
20 004
11.5%
14.2%
5.9%
14.3%
12.2%
6.5%
5.3%
11.5%
18.5%
8.5%
15.6%
8.0%
Table40:Dny0qtrackWeb usagedataf0fmagazine/joumalsedions? o* nizllllln'rpq !!?@ stati/
NllmlrqlFullmmqjjqivalqp trr. q!)
.
T@1I Num berafRespondenl
Indv Mbr
Fndta/ Tode O er
Nae/ Intl
b:ca1/ Reg 5orleu
6-10
11-29
30-99 100-199 200+
273
173
85
13
234
31
18
26
55
109
32
25
Yes
56.8%
59.5%
52.9%
53.8%
58.5%
45.2%
50.0%
34.6%
49.1%
59.6%
65.6%
80.0%
Nn
43.2%
40.5%
47.1%
46.2%
41.5%
54.8%
50.0%
65.4%
50.9%
40.4%
34.4%
20.0%
''percentages add tclm ore than 10004 due to m ultiple responses Apeçcentages m ayadd 10 more Orless thafl100% due to roufldlng
AHGEROSA RESEARCHFOUNDATIOHo 2007
45
E-publishing Trends & Metrics
Table41:W hatmagc ine/jtwmalsectionsQntheWeb receivethemosttlaflic'?*
I
orjanizatioaTpe' ' Indv
Ntlmber()fResptmdents Features Scientificarticles
dcope '
'
Numberd FullmmeEquivalents(FTFs)
State/ 1.00 1/
Fndta/
Natl/
Total
Mpr Trade txher 98
39
8
lntl
Reg 5orIess 6-1.0 1.4
9
9
55.2%
55.1%
59.0%
37.5%
55.9%
57.1%
33.3%
22.2%
145
12;
' 32 4% ' 37 8% ' 12 8% ' 62 5% ' 34 6% ' .
.
.
11-29 30-99 109-190 200+ 24
60
20
19
50.0%
66.7%
50.0%
63.2%
.
.
7 1%
33.3%
44.4% ' 41 7%
20.0%
50.0%
36.8%
.
.
Abstracts
9.7%
11.2%
5.1%
12.5%
11.0%
0.0%
11.1%
11.1%
4.2%
10.0%
10.0%
10.5%
Association/member
6.9%
5.1%
12.8%
0.0%
4.7%
28.6%
0.0%
22.2%
12.5%
3.3%
10.0%
5.3%
Iqdustrynews
8.3%
5.1Ta
17.9%
0.0%
8.7%
7.1%
0.0t /a 11.1C/a 16.7%
5.0%
5.0%
15.8%
Otller
9.0%
8.2%
10.3%
12.5%
7.9%
14.3%
5.0%
15.0%
5.3%
BeKs
22.2%
Table42:Wllatistlleerllirleformatofyeufprimarymagazirteerjeumal'?* ofganizatieaType Scape Indv
0.0%
Num- refFullm meEquivalee (FIES)
State/ 1.00 1/
Fndtn/
Natl/
Tôtal
Mpr 'rrate (Xhjr 1'72
85'
14
1n.!l
Reg 5q. rIerss 6-1.0
11.0%
12.8%
8.2%/
7.1%
10.7%
12.9%
21.1%/ 20.0%
49.1%
51.2%
47.1%
35.7%
48.9%
45.2%
26.3%
18.7%
15.7%
23.5%
21.4%
16.3%
32.3%
Selecteddepalments/
15.8%
12.2%
24.7%
7.1%
17.2%
featuresavailable as PDFS A1Icnntentavailableas separate PDFS Other
26.7%
30.8%
15.3%
50.0%
4.8%
4.7%
5.9%
0.0%
NtlmberefResptmdents Digitalversion(adigital
273
233
12.5%
31 - 1j'-
25
11-2/ 30-99 100-19q 200+ 55 ' 109
32
25
9.1%
7.3%
15.6%
12.0%
40.0%
38.2%
51.4%
56.3%
72.0%
21.1%
24.0%
25.5%
17.4%
15.6%
4.0%
9.7%
15.8%
12.0%
18.2%
17.4%
15.6%
12.0%
28.8%
12.9%
26.3%
16.0%
29.1%
26.6%
37.5%
20.0%
4.7%
3.2%
5.3%
8.0%
3 6%
5 5%
3 1%
0 0%
replica ofthe print publicationwithfull
grephics& ads) HTM Lpages0rHTML adicles
Entireissueasa sinjle P()F
''percentages add lo m ore than 100% due to m ultiple respenses Apercentages m ay add to more orless than 100% due to roundlng
ANGERoSA RESEARCHFOUNDATIONo 2007
46
E-publishing Trends & Mef/cs
Table43:Ifdigitalversion,doyQuselladdie naladvertisingenhancementsandoptiqnsinthedigitalelitionthatarenotoflerelin the printvelra n?
I
oiganiza' tioaType Indv
NtlmberafResptmdents
T* l
30
scope
Fndta/
Natl/
Mpr Trade % er
Intl
2)
I
1'
Yes
22.3% 27.3%
14.3%
No
76.7%/ 72.7%
85.7% 100.0%
25
NumberofFullmmeEquivalentstt rrFs)
s4ate/ 120 1/
Reg 5orIess 6-10
0.0% 24.0%
4
4
0.0%
0.0%
5
11-29 30-99 100-199 200+ 5'
0.0% 40.0%
76.0%/ 100.0% 100.0%' 100.0%/ 60.0%
8
5
'3
12.5% 20.0% 100.0% 87.5%
80.06
0.0ù
Table44:DnynqsellpaldadvertlsingInthemagazine/lx malpagesofyoqrorganizatlnn'sWebsite?
I
erganizationTpe T@1I
Num berafRespondenl
273
Indv Mbr
scape
Fndtn/ Tcde othef
NaN/ lnQ
172
85
14
233
Yes
21.6:: 22.701
18.804
21.404
Yes,btlt0tIrflag&hip
11.4%
11.0%
14.1%
0.0%
12.9%
25.6%
28.5%
24.7%
0.0%
41.4%
37.8%
42.4%
78.6%
Nqmber?fFullmrf!qqqnNalerrts(F!Es)
stati/ L:c:1/ Reg
5ofless 6-10
11-29
31
19
26
55
20 2Ta 25.804
26 304
19 204
3.2%
0.0%
7.7%
7.3%
27.9%
12.9%
21.1%
30.8%
39.1%
58.1%
52.6%
42.3%
30-99 100-199 200+ 108
32
25
20 0Ta 16.704
31 304
24 004
15.7%
9.4%
20.0%
23.6%
26.9%
18.8%
40.0%
49.1%
40.7%
40.6%
16.0%
magazine/journalhas its0wnsite(orijinal URL)&epafatefrom the associatiorl's site.
Nn,butwe plardttlsell
onlineadvertising t)n 0uf publicationspagesin the futtlre.
Nf),andthereare ne planstodo so.
epercentages add lo m ore than 100% due to m ultiple responses épercentages I'nay add tcimore orIess than 100% due to roundlng
ANGERoSA RESEARCHFOUNDATIOHo 2007
47
E-publishing Trends & Mef/cs
Table45:O erthanem- sletters,dtesm urorganizationprpduceanypqblicatiolksasqnline-onlyversionswithnoprintversion available?
I
'organizatioaTpe Indv
Total NtlmberafResptmdents
bcope '
Fndta/
Natl/
Mbr Trade otper
Intl
274
173
85
14
23à
Yes
31.8%
32.4%
31.8%
28.6%
32.9%
No
68.2%
67.6%
68.2%
71.4%
67.1%
' NumberofFullmmeEquivalentstlrrFs)
State/ 1.:0 1/
Reg 5orIess 6-10 j1
11-29 30-99 100-192 200+
19
26
29.0%
36.8%
11.5%
71.0%
63.2%- 88 5%/ .
55'
109
32
25
30.9%
38.5%
43.8%
16.0%
69.1%
61.5%
56.3%
84.0%
Table 46: Ifyes,please checkaI1ofthennline-onlypubllcatitm sp u t)ffer.#
organizatiollTp e TIIQ I Nvm berofRespondents 85
Indv Mbr
Fndtn/ Trade other
Scepe State/ Natl/ 1.90 1/
55
26
4
lntl 75
Reg
Ntlm* rd FullTimeEqulvalee (FW S)
5orIess 6-10 11-29 30-99 100-199 200+ 9 I 3 17 41 14 3
Magazines
14.1%
18.2%
7.7%
0.0%
14.7%
11.1%
0.0%
33.3%
23.5%
12.2%
14.3%
0.0%
Journals
32.9%
41.8%
11.5%
50.0%
37.3%
0.0%
42.9%
33.3%
35.3%
29.3%
42.9%
0.0%
Books
14.1%
14.5%
11.5%
25.0%
14.7%
11.1%
14.3%
33.3%
23 5%
9 8%
14 3%
0 0%
Directeries
24.7%
18.2%
42.3%
0.0%
24.0%
33.3%
28.6%
33.3%
17.6%
29.3%
14.3%
33.3%
Specialreports/
44.7%
41.8%
53.8%
25.0%
40.0%
88.9%
0.0%
66.7%
47.1%
51.2%
35.7%
66.7%
34.1%
36.4%
30.80/f 25.0%
34.7%
22.2%' 42.90/f 33.3%
23.5%
31.7%
42.9%
66.7%
research reports
oiher
Table47:Isthe(mline-tmlymagazirleorjoqrnaltkstriblltitm paid@rfreetoaII? 0%!n ..iP 1?. RTpq ..-!I. P t-
Nqm#!r# F.!.II'Tim#W qk ..!l -l!.!ll.t. j!!N
.
st* 7
Indv
Fndtn/ Natl/
1.00 1/
Tetal Number()fResptmdents 32
Mbr Trade other 25 5 2
Intl Reg 5ofIess 6-1.0 11-29 30-99 100-199 200+ 31 1 - j1 8 14 6 'b-
Paidfornnnm em bers
15.6%
20.0%
16.1%
Freeto nonmem bers
40.6%
40.0%
Additbnalsubscription feeformembers Blendt)fpaid to
21.9%
28.0%
0.0%
0.0%
22.6%
0.0%
40.6%
36.0%
80.0%
0.0%
41.9%
0.0%
0.0%
0.0%
20.0% 100.0%
0.0%
0.0%
0.0%
12.5%
7.1%
50.0%
0.0%
38.7% 100.0%
66.7%
0.0%
25.0%
35.7%
66.7%
0.0%
0.0% 100.0%
12.5%
28.6%
16.7%
0.0%
62.5%
35.7%
33.3%
0.0%
33.3%
0.0%
nonmembers/freeto mem bers W
percentages add to m ore than 100% due tcim ultlple respûnses ARercentages rnay add tcimore ()rIess than 100% due to rciundlng
AHGERoSA RESEARCHFOUNDATIOHo 2007
48
E-publishing Trends & Mef/cs
Table 48: H()w are n teseslablished?
PllanizatieaType Ind: TOQ I Ntlm ber()fResptm dents 19
Fndtn/
Mbr Trade otller 15 4 0
Scty.q si/G/ Natl/ 1Bt1 19
Number(IfFullmmeEquivalee (FIFs)
1.:0 1/ Reg
5orIess 6-10 11-29 30-99 100-199 200 + 0 1 1 6 9 2 0
Par per.view
5.3%
6.7%
0.0%
0.0%
5.3%
0.0%
0.0% 100.0%
0.0%
0.0%
0.0%
0.0%
Par peppDF
5.3%
6.7%
0.0%
0.0%
5.3%
0.0%
0.0%
0.0%
0.0%
11.1%
0.0%
0.0%
15.8%
20.0%
0.0%
0.0%
15.8%
0.0%
0.0%
0.0%
0.0%
33.3%
0.0%
0.0%
31.6%
33.3%
25.0%
0.0%
31.6%
0.0X 100.0%
0.0%
50.0%
22.2%
0.0%
0.0%
42.1%
33.3%
75.0%
0.0%
42.1%
0.0%
0.0%
50.0%
33.3% 100.0%
0.0%
Electronic.only
subscriptionts)thatis Iessthan print subscriptionrate
Electrgnic.only subscription thatis
comparableto print subscriptionrate Otllef
0.0%
Apercentages add lo m ere than 1Ooo/odue to m ultiple responses Apercentages m ay add lo more orless than 100% due to roundlng
AHGEROSA RESEARCHFOUNDATIONo 2007
49
E-publishing Trends & Mettics
W e b S ite s
W e b S ite s
Access to W eb sites:The majority ofassociation W eb sites are open access wlth some content/publications password-protected (6404).Smallerpercentages reportopen access to aII (1604),m ostly password-protected (110/0),m ostly open with som e pay-per-view (4OA) and another4 percentw ith a com bination ofeitheropen access orpassw ord-protected . Pay-per-view rates:A m ong those w ho offer pay-per-view m em bers/visitors create an account
and prepay using a creditcard with the accountdebited as pagesare viewed (420,4).Other m ethods include arrangem ents in w hich m em bers/visitors pay forcontent/page view s as they go
(3304)orsome otherarrangem ent(25% ) such as nonm embers pay forarticle PDFS. Paid advertising orspensorships:40 percentofassociatlons sellpald advertising on their W eb sites and 16 percentsellsponsorships.M ore than halfofrespondents don'tofferany paid
ads orsponsorships(540/0). Setting ad rates:Rates are determ ined on a flat-rate base (720/0) by CPM ornumberof hpts (11% ) orby some i'other''determ inant(17% )!such as a rate determ lned as partof an overallsponsorshlp agreem entorbundled sales package.
A dverlising rates: Forthose w ho charge a flatrate the m ean costofa one-m onth ad
of125 x 125 pixels orsmalleris $871 (median $650).Individualmem bership organizations reporthigherm ean rates than trade associations (m ean $971 v.$730). Mean rates also are higherin organizations with 200 ormore em ployees (mean rate of $1,664). Estim ated annualrevenues:M edian revenues generated from W eb advedising and
sponsorships is $18,000 and a m ean of$70 835.The highestannualrevenues of$2 m illlon is reported am ong individualm em bership organizations and am ong organizations
with 200+ FTES.Trade associations reporta maximum revenue of$200,000.W eb revenues increase in organizations w ith m ore FTES.O rganizations w ith 100-199 FT ES
reportm edian revenues of$49 988 and organizations with 200 orm ore em ployees reportm edian revenues of$50 008.
Tracking ofW eb site usage:Mostassociations (83O/a)track W eb usage using an outside vendor/service (509/0),orin-house software (39$1).Another10 percentuse som e other m ethod/service includlng W ebT rends G oogle A nalytics C lick T racks and others.
C ontent m anagem entsystem s:C ontentm anagem entsystem s are used by 53 percentof associations. Responsibility forcreating W eb content:Forthe Iargest percentage:each departm entis
responsible forcreating itsown content(38% )orthe responslbilityfalls to the comm unications department(22% ) publications depadment(200/0) a combination oftwo ormore deparlments (19% ) com m unications/m arketing department(18% ) m arketing departm ent(10% ) IT
AlkssaosARessAncs Fzoulkov lolk02007
52
E-luublishlng Trends & uetncs
department(7û/o),m arketing/pR department(5%e):an outside vendor(2û/o),orsom e otherarea (109/0).Otherareas cited include academic authors,accountteam,executive director,chapter relations and m em bership departm ents,editor independentauthors individualassociation divlsions inform ation center/library,m agazine edltors m em bers and volunteers. Responsibility form anaging W eb content:In term s of m anaging W eb content,the
com munications departm entis cited by the Iargestpercentage ofrespondents(269/0) foIIowed by comm unications/m arketing departm ent(1804) IT department(1770),publications deparlm ent (15% ) each depaI'tmentresponsibIe fortheirown content(12% ) com bination oftwo ormore otherdepartm ents (120/o),m arkeling department(6% ) outside vendor(3tl' o) m arketing/public relations departm ent(2% )and ''other''(90/0).Otherareas include accountteam online editor electronic resources departm ent,executive director program m anager.know ledge m anagem entdepartm ent,m arketing/m em bership departm ent:m em bership director, W ebm aster,com m unications m anager,online and custom publishing division,public affairs departm ent,volunteers and W eb editor.
AlkssaosARessAncs Fzoulkov lolk(02007
53
E-luublishlng Trends & uetrics
Table49:Pleasespecifytheeptiontllatbe.stte.scribesaccesstom llrQrganization'sWebsite: organizatitm Type Scope NumberofFullm meEqlllvalents(H Es) State/ Ipdv Fndtn/ Natl/ L()cal/ Tatal NtlmberofResplmdents 315 Openaccess,aIIcnntent isavailabletothe public Mostlyopen access,
Mbr Trade other 186 10T 20
Intl 268
Reg 5 or16-10 11-29 30-99 100-199 290 + 37 28 39 62 116 34 21
15.6%
9.7%
15.9%
65.0%
13.1%
24.3%
42.9%
10.3%
14.5%
10.3%
8.8%
18.5%
64.4%
67.2%
66.4%
30.0%
65.3%
64.9%
53.6%
82.1%
71.0%
66.4%
52.9%
48.1%
4.4%
5.9%
2.8%
0.0%
5.2%
0.0%
0.0%
0.0%
6.5%
5.2%
5.9%
7.4%
11.4%
13.4%
9.3%
5.0%
11.6%
10.8%
0.0%
5.1%
4.8%
13.8%
26.5%
18.5%
4.1%
3.8%
5.6%
0.0%
4.9%
0.0%
3.6%
2.6%
3.2%
4.3%
5.9%
7.4%
somecontent/ publicationsare password.protected Mostlyopen access, some parper-view
content(mayincltlde password.proted ed in
additionto pay-per.
view) Mnstlypassword. protected otller
Table 50:Hpw dom tlK tparper-view rates?
I
organizatinnType
Total NtlmberQfRespandents 12
IfidM Mbr
Scope
Fndtn/ Trade Qther
Natl/ IRtI
NtlmberefFullmmeEqqlvalents(FrF. s)
State/ tm al/ Reg 5 er10
11.29 30.99 100.199 200 + 0 3 6 2 1
9
3
0
12
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Members/visitorscreate 41.7%
33.3%
66.7%
0.0%
41.:%
0.0%
0.0%
0.0%
33.3%
50.0%
Subscriptinn!annuaI, monthly,etc.
()
Cy.10
0.0%
0.0%
0.0% 100.0%
an account,prepay
using creditcard, accx ntis debited as
padesareviewed sles dewnloaded
Mem bers/visitorspay forcontent/pageviews astheygo
33.3%
44.4%
0.0%
0.0%
33.3%
0.0%
0.0%
0.0%
33.3%
33.3%
50.0%
0.0%
Otller
25.0%
22.2%
33.3%
0.0%
25.0%
0.0%
0.0%
0.0%
33.3%
16.7%
50.0%
0.0%
*percentages add to m ore than 100% due to m ultlple responses Apercentages rnay add to more orIess than 100% due to roundlng
ANGERoSA RESEARCHFOUNDATIOHo 2007
54
E-publishing Trends & Mef/cs
Table51:D1)m qofferpaid advertising/sptmsorships(m p urWebsite?* Scoe ofl niptieaTyI!e
Numbef(IfFullm msEquim lee (q' R!à
.
.
s-tùie) Indv
Frldtn/
Natl/
Izcal/
Total Number()fResptmdents 315
M br Trade otller 185 108 20
lntl 268
Reg 5 ar16-10 11.29 30.99 100.199 200 + 37 28 39 62 116 35 26
Yes,offerpaid
40.3%
44.9%
38.9%
5.0%
40.3%
37.8%
17.9%
25.6%
38.7%
44.8%
48.6%
53.8%
Yes,offerpaid sponsowhips
15.9%
18.9%
13.0%
5.0%
15.7%
18.9%
3.6%
7.7%
17.7%
16.4%
14.3%
38.5%
Nn,do notoffereither
53.7%
48.1%
55.6%
95.0%
53.7%
54.1%
78.6%
71.8%
51.6%
50.0%
40.0%
42.3%
advertising
paid advertising or sponsorships
Table52:How isthectw'tôfadveltisinF sptmsershipdetelm ined? ofp nizatieaType Indv
Fndtn/
Scope State/ Natl/ l cal/
NumbefefFullm meEquivaleetsIFIsI
Tetal Number()fResptmdents 143
M br Trate Qther 94 41 1
1RtI 122
Reg 5 Qr16-10 11.29 30.99 100.199 2* + 17' 6 11 29 57 21 14
Flatrate
.
71.3%
73.0%
64.7V 100.0%
11.2%
12.8%
8.5%
0.0%
12.3%
0.0%
0.0%
16.8%
16.0%
19.1%
0.0%
14.8%
35.3%
0.0%
' 72 0%/
Ratebasedon nqm ber
72.3% 100.0%
90.9V
69.00/f 73.7%
61.9%
57.1%
0.0%
13.8%
5.3%
19.0%
28.6%
9.1%
17.2%
21.1%
19.0%
14.3%
ofhits/cpM */other Otller 'kcostPerThousand
Table 53:Ifflatrate whatisthe(lne-merlthrat.eforad t)f125x l25 pkelsorsmaller' l
ofganizatieaType Indv Fndtn/ Tdal Mbr 'rrade Qther Ntlmber()fResptmdents 59 3/ 21 0 M inim um $ Maximum $ M ean $ M edian$
0 4,050 871 650
50 4,000 971 833
0 4,050 730 398
0 0 0 0
Scape State/ Natl/ 1.00 1/ lntl
Reg
Num* r()fFullm meEquivalents(FI'Fs) 5orIess 6-10
11-29
30-99 100-199 200+
51
I
3
i
12
26
-' /
6
0 4,050 967 ?49
50 1,000 279 125
50 750 283 52
75 200 150 163
42 3,500 852 450
0 3,000 912 905
300 1,350 843 998
100 4,050 1,664 667
*percentages add to m ore than 100% due to m ultlple responses apercentages m ay add to more orIess than 100% due to roundlng
ANGERoSA RESEARCH FOUNDATIONo 2007
55
E-publishing Trends & M ef/cs
Table54:PleaseeW mateannllalrevenuesforWebadvertisinT sponsorships:
or p1 aizationTpe
t
I
Tou l Nqmberof RespandenY
Minim um $ Maximum $ Mean$ M edian$
88
Sceqe
' I
.J
Numbert )fFull-umeFquivllentscp )
I -Yiih/ :
7I-
-i
-!
-
i 2
I ndv iTMde Fot ndhe ba/ i Nau/ IL:ca1 /j ! ! : ' ! . Mbr r i Intl : Reg :5 orleu i 6-10 11-29 !30-99 100-199 200+ 57
29
1
77
9
3
0 0 0 50,000 0 0 2,000,000 2,000,000 200,000 50,000 2,000,000 50,000 70,835 96,037 24,427 50,000 79,283 8,631 18,000,
I
19
34
13
I
10
I
750 0 0 0 80 7,500 7,000 10,000 200,000 150,000.500 000 2 000 000 4,583 3,407 21,895 37,979 84,622 333,750
25,013 8,000 50,000 20,0061 3.0001 s.000 2.013 :.500 20,008 49,9881 50,008
Table 55:Dne.sygllrQrganizatilm tlae.kp llrW edsite'straftk statistiœ ? organlzatlorlTp e Scape NumberefFullm meEqulvalee (FTEs) Sœ e/ Indv Fndtn/ Natl/ 1.00 1/ T()tal Mbr Trade (Xher lntl Reg 5orIess 6-1.0 11-29 30-99 100-199 200+ Nqm berefResx ndents
315
185
108
20
268
37
28
39
61
116
35
21
Yes
82.5%
83.8%
82.4%
75.0%
83.6%
81.1%
64.3%
76.9%
85.2%
84.5%
94.3%
88.9%
No
9.8%
8.1%
11.1%
20.0%
8.6%
13.5%
14.3%
15.4%
8.2%
11.2%
0.0%
0.0%
Don'tknnw
7.6%
8.1%
6.5%
5.0%
7.8%
5.4%
21.4%
7.7%
6.6%
4.3%
5.7%
11.1%
Table 56:Ifyes,wllatkind eftrackingtenlorsystem dôyôu uset: mardageand menitofW ebtfaffic? ofganizationTp e Scape Number(!fFullm meEquivalee (FIES) State/ Indv Fndtn/ Natl/ 1.0* 1/ TOQ I Mbr 'rrade (Xher lntl Reg 5orless 6-tQ 11-29 30-99 100-199 200+ Ntlm ber()fResptm dents
250
148
87
14
215
29
18
30
51
95
28
23
outsidevendor/service, includindW ebsite host In.housesoftware/
50.4%
45.9%
60.9%
28.6%
48.4%
58.6%
83.3%
70.0%
54.9%
44.2%
35.7%
30.4%
39.2%
41.9%
32.2%
57.1%
42.3%
24.1%
11.1%
23.3%
33.3%
46.3%
46.4%
60.9%
10.4%
12.2%
6.9%
14.3%
9.3%
17.2%
5.6%
6.7%
11.8%
9.5%
17.9%
8.7%
system
Other
'
'percefltaqles add to m ore than 100% due to m tlltiple respclnses apercentages m ay add to more ()rIess tharl100% due to roundlng
ANGEROSA RESEARCHFOUNDATIONo 2007
56
E-publishing Trends & Metrics
Table57:D1)y0quseaO ntentmanagementsystem (m yx rWebsite?
k Jp' rajlljlyn Tpt Nem berafRespondenls
rzo -qll j eiii' i' /i I CFndtn/ ! Natl/ :1(, ,a1 ,/i j I l ! c
Indv i j
Total 304
1 I
Nymblf?!Fullmm!qqpivalep jFrq. # E I ! ': I i l i ! i ; I ,
I
.
M br Trade otller I Intl , Reg i5or1- ! 6-10 11.-29 . 30-99 .100-199 200 + 176 106 20 25T 31 21 37 59 112 35 25
Yes
52.6%
54.0%
53.8%
35.0%
53.3%
51.4%
25.9%
29.7%
52.5%
58.0%
71.4%
72.0%
No
47.4%
46.0%
46.2%
65.0%
46.7%
48.6%
74.1%
70.3%
47.5%
42.0%
28.6%
28.0%
Table 58:W h()ispdmauly-
% iblel rce atingo ntentfefyourorgarliylë on'sW ebsite?
I
I organi zatieeTpe I l ! Indv I
Ntlmber()fRespondenls Com mtlnicatiens
Fndsa/
! ! i
scope I Istate/ ' :
NumberefFull-limeEquivalee tFrFsl ' ' ! : ! ! l ; E
Natl/ !Lecal/ ;
:
I
.
Tot316 al Mufr861Tod1e Ioshe20 r Int l i Regb'?''sqrle28 ss!6-1039 11-29 i3:-9 9'1o:-t9 :1z0c+ 08 269 62 116 35 27 21.5%
22.0%
20.4%
20.0%
20.8%
27.0%
14.3%
20.5%
24.2%
23.3%
17.1%
22.2%
depaltm ent
C()m munications/
18.0Ta 16.1Ta 23.1Ta 10.0Ta 19.3%
marketing department Marketinjdepartment
10.4%
11.8%
8.3%
10.0%
10.8%
8.1%
3.6%
10.3%
6.5%
10.3%
14.3%
22.2%
4.7%
5.9%
1.9%
10.0%
5.6%
0.0%
0 0%
2 6%
4 8%
4 3%
114%
74%
19.6%
18.3%
21.3%
25.0%
20.8%
10.8%
21.4%
5.1%
11.3%
17.2%
34.3%
48.1%
6.6%
7.5%
5.6%
5.0%
7.1%
2.7%
3.6%
5.1%
8.1%
6.0%
5.7%
7.4%
19.3%
21.0%
18.5%
10.0%
21.2%
10.8%
25.0%
23.1%
19.4%
15.5%
17.1%
33.3%
38.3%
41.4%
35.2%
25.0%
38.7%
40.5%
10.7%
23.1%
43.5%
44.0%
51.4%
37.0%
0utsidevendor
2.2%
1.6%
2.8%
5.0%
1.9%
0.0%
0 0%
2 6%
3 2%
1 7%
0 0%
3 7%
Qtller
9.5%
9.1%
8.3%
20.0%
8.2%
16.2%
25.0%
12.8%
8.1%
6.0%
11.4%
3.7%
h!arketing/public relationsdepartm ent N blicationsdepartment ITdepartment Com binationoftwo or moreotherdepaltments Each departm entis responsiblefor0wn
13.5î/a 14.3%
20.5Ta 19.4Ta 19.8Ta 11.4Ta 22.2s' a
cnntent
''percentages add to m ore than 100% due to m ultlple respanses Apeçcentages rnay 8dd tcimore Orless than 100% dtye to rounding
AHGERoSA RESEARCH FOUNDATIONo 2007
57
E-publishing Trends & M ef/cs
Table59:Wh0 isprimarilyresx nsiblef0rmanagingconterltplacel(m yeurWebsite?
k of p!aizatitmT pe I ScoIjy E 1 i *1/1-/ t l IFndtn/ i Natl/ 11 Total Num berofRespondenls com munications
1ndv i Mllr I
!
4
Trade i otber
/@ j .eca1 ;
NvmberQ fFnll-lime qquivaleqe OIFSI1 ï 1
'i i
i
l
I
I
!
' i 6-10 ,I11.-29 ! 130-99 i100-1991200 + Intl I RM I5or16* :
314
185
108
19
26T
31
21
39
61
116
35
27
25.8%
23.8%
29.6%
21.1%
23.6%
43.2%
18.5%
20.5%
32.8%
29.3%
25.7%
11.1%
17.8%
15.1%
22.2%
21.1%
18.4%
16.2%
7.4%
25.6%
19.7%
21.6%
8.6%
14.8%
5.7%
5.4%
6.5%
6.4%
2.7%
3.7%
10.3%
3.3%
7.8%
5.7%
0.0%
2.2t ?a'
1.6%'
1.9%
0 0t l' a
2.6%
6.6Ya '
0.9%
0.0' ?s' 3.7%
depadm ent
communications/ marketing department Marketinjdepaltment Marketing/pubIic
5.3Ta'
10.5%' 2.6%' 0.0%
relatiorlsdepartm ent N blicationsdepartment
14.6%
15.1%
13.9%
15.8%
15.4%
1.0.8%
18.5%
5 1%
11 5%
1.2 1%
28 6%
25 9%
ITdepartment
16.9%
18.9%
14.8%
10.5%
18.4%
5.4%
14.8%
5.1%
18.0%
20.7%
22.9%
3.7%
Com binationoftwo or
11.8%
11.4%
12.0%
15.8%
12.4%
8.1%
11.1%
15.4%
9.8%
8.6%
8.6%
29.6%
12.4% - 13 0%
13 0%
0.0%
13.5%
5.4%
7.4%
7.7%
8.2%
12.9%
25.7%
14.8%
2.8%
0.0%
3.0%
0.0%
1.1.1%
5.1%
3.3%
0 9%
0 0%
0 0%
7.4%
10.5%
8.2%
13.5%
18.5%
10.3%
6.6%
6.9%
8.6%
14.8%
m ore otherdepaltm ents
Each departm entis responsiblefor0wn
.
cnntent
0utsideven(1()r
2.5Y' a
Otllef
9.2%
2.7Y' a 10.3%
''percentages add to m ore than 100% due to m ultiple responses Apeçcentages m ay add tcimore Orless thafl100% due to rouflding
ANGERoSA RESEARCHFOUNDATIONo 2007
58
E-publishing Trends & Mef/cs
O th e r E -M e d ia b lo g s , p o d c a s ts , w ik is , a n d m o re
O th e r E -M e d ia
blo g s, po d c a sts ,w ik is, a n d m o re
Othereleotronic form ats used:Nearly two thirds ofasscciations (639/0)use atIeastone ofthe otherelectronic form ats noted w hile 37 percentuse none.Electronic form ats used include
W ebinars(36% ),stream ing video (26% ),podcasts (21% ) RSS feeds (210/o),blogs (19% ),chats (14% ) wikis (1% ) and sbther''(8% ).Otherform ats include buIIetin boards Iistservs com m unities ofpractlce!discussion forum s,and m essage boards.
Blogs:The prlmary focus ofassociation blogs is professlonal/industry issues (' /0D/0)orother focuses such as m eeting/convention related news (23% ) generalmembership issues (21% ) a CEO blog with m embers (984) or''other''(120/0).Otherpurposes include organization news discussion ofthe organization's perspectives on hot Issues in the industry,sm allteam collaboration.and specialinteresttopics.
Allowing com m ents' .Mostassociations allow comm ents on theirblogs (790/0). Blog w riters' .W riters include volunteers/m em bers (56% ),editorialstaff(510/0),staff CEO (21*/0),industry expert(16Q/0),elected Ieader(14Q. 4),and ''other''(119/0),which includes directorofeducation governm entrelations staff staffotherthan editorialstaff state association staff com m unications staff and freelancers.
Podcasts' .These are generally used forprofessionaldevelopment/educatpon (58Q/o), m eetings/education sessions held Iive (45Fo),breaking news (170/0),and other(160/0),which includes president's m onthly m essage,consum ertips,radlo program s,scientific articles and generalnew s and issues.
Archives' .Nearly a11associations archlve theirpodcasts fordownload as needed (9204).
Charging forpodcasts:Mostassociations do notcharge forpodcasts (959/ 0),while 5 percentdo charge.One respondentreports a single-userrate of$129.
AxssaosARessAncs Fzouxov lox(02007
60
E-lw btist,lng Trends & uetrics
Table60:W hicht)fthefollowingeledm niccontentformatsdoesm qrassociae nnffer?*
oo nizationType .
Total
Iadv Mbr
i
=
Sx pe
-'State/ '
'Fndtn/ : Natl/ Trade other Intl
. '
I
NumberofRespnndents
312
183'
107'
NumlyrefFullmmeEquivalents(FIFs)
20
265
=
Lacal/
''
j
1
i 2
i 1
Reg .5 erIess 6.10 11-29 ! 30-99 100-199: 200 + 37 28 39 62 114 34' 26
Stream injvideo
25.6%
29.0%
22.4%
15.0%
27.5%
10.8%
0.0%
15.4%
27.4%
21.1%
50.0%
50.0%
RSS feeds
20.5%
24.6%
15.0%
15.0%
20.8%
18.9%
3.6%
10.3%
14.5%
19.3%
29.4%
61.5%
Podcasts
20.8%
23.0%
18.7%
10.0%
21.1%
16.2%
0.0%
20.5%
16.1%
17.5%
23.5%
61.5%
W ikis
1.3%
2.2%
0.0%
0.0%
1.5%
0.0%
3.6%
0.0%
0.0%
0.9%
2.9%
3.8%
Blnks
18.6%
24.0%
13.1%
0.0%
20.4%
8.1%
0.0%
10.3%
17.7%
19.3%
29.4%
38.5%
W ebinars
35.9%
41.5%
30.8%
15.0%
38.5%
24.3%
7.1%
23.1%
29.0%
42.1%
55.9%
57.7%
Chats
14.1%
15.8%
13.1%
5.0%
15.5%
8.1%
3.6%
12.8%
16.1%
13.2%
14.7%
30.8%
Nnne()ftheabgve
36.5%
31.1% 41.1% 60.0% 33.6%
51.4% 85.7% 41.0% 43.5%
28.f%
14.7%
15.4%
10.8%
10.5%
5.9%
3.8%
otller
8.0%
9.3%
t.5%
5.0%
7.9%
0.0%
7.7%
11.3%
Table61:Whatistheprimal focusofynurbI0g(sj?*
WljjmizationTpe ' Irldv i
k
SO-pe 'siiii/
Fndtn/ : Natl/
N-ymberefFllllmmqEquivalontsIFrFSI : ' i
Local/
:
Total NumberûfRespendents 57
Mbf Trade other 43 14 0
Intl 53
Reg
5 er1- l 6.10 11-29 30-99 100-199. 200 + 3 0 4 11 22 10 9
Generalmem bership
21.1%
14.0%
42.9%
0.0%
20.8%
33.3%
0.0%
25.0%
36.4%
18.2%
20.0%
11.1%
70.2%
72.1%
64.3%
0.0%
71.7%
66.7%
0.0%
75.0%
54.5%
68.2%
80.0%
88.9%
22.8%
23.3%
21.4%
0.0%
22.6%
33.3%
0.0%
0.0%
9.1%
40.9%
20.0%
11.1%
8.8%
7.0%
14.3%
0.0%
9.4%
0.0%
0.0%
0.0%
9.1%
13.6%
10.0%
0.0%
12.3%
9.3%
21.4%
0.0:/
9.4%
33.3%
0.0V
0.0%
18.2V
9.1%
10,0%
11,1%
isstles
Proferssional/indtlstry issues
Meeting/convention. related news
CE0 blogwith mem bers
Other
*Rercentages add to m ore than 100% due to m ultiple respcmses apercentages m ay add to more orIess than 100% due to roundlng
ANGERoSA RESEARCHFOUNDATIONo 2007
61
E-publishing Trends & Mef/cs
Table62:Doesp llrblqgallow O mments'/ o> nizationTp e
NumberofRespondents
.
.
Smpe
5
V
Mbr !Trade other ' ntl . Reg 25erless' 6.10 '11-29 39-99 '109-199i200+ ! I .
56
42
14
0
52
3
Yes
78.6%
78.6%
78.6%
0.0%
80.8%
66.7%
No
12.5%
9.5%
2 1.4%
0.0%
13.5%
8.9%
11.9%
0.0%
0.0%
5.8%
Unsare
NumjerefFull-TimeEgui+lentsfj)I .4. #
Itii-ii/ i lFndtn/ ' Nau/ Lacal/
Iadv '
Tetal
. ..
0
4
11
22
10
8
0.0% 100.0%
63.6%
86.4%
80.0%
75.0%
0.0%
0.0%
0.0%
18.2%
9.1%
20.0%
12.5%
33.3%
0.0%
0.0%
18.2%
4.5%
0.0%
12.5%
TableCx3:Whlch()fthefollowlngIndlvidualscorltrlbqte/wrlteforthebI()g?*
I
brganizationTme :
I
Tetil NumberefRespondee
'
Indv i ' Mbf
;
Tfade
! .
Scepe
g
Numberd I%II-TImV tqulialen? (FIts) -
:State/ l
i
I
'Fndtn/ INaQ/ : iL;caI/ !
j
!
other
Intl
!
i
I
j
ReE :5erlessi 6.10 I 11-29 !30-99 100-199!200+
57
43
14
0
53
3
0
4
11
22
10
9
StaffCE0
21.1%
18.6%
28.6%
0.0%
22.6%
0.0%
0.0%
25.0%
36.4%
22.7%
10.0%
11.1%
Elected Ieader
14.0%
14.0%
14.3%
0.0%
15.1%
0.0%
0.0%
25.0%
27.3%
9.1%
10.0%
11.1%
Editorialstatf
50.9%
44.2%
71.4%
0.0%
50.9%
66.7%
0.0%
0.0%
18.2%
63.6%
70.0%
66.7%
Volunteers/members
56.1%
65.1%
28.6%
0.0%
58.5%
33.3%
0.0%
50.0%
45.5%
50.0%
70.0%
77.8%
Iniustryexpert
15.8%
18.6%
7.1%
0.0%
15.1%
33.3%
0.0%
25.0%
j.0%
5 1812%
26.0%
21.2%
Other
10.5%
9.3%
14.3%
0.0%
9.4%
0.0%
0.0%
0.0%
0.0%
13.6%
20.0%
0.0%
Table 64:Are podreastsamhived f0fdownlead asneeded?
. -qrm-n-imtionTpe-. --(-- Scqqe
;
.
i
i
.
jFndn/ ' / Local/ i . Natl
T
Iadv
NumberofRespendents
et;l 64
Mbf Tfade I other 41 20 2
Intl 55
Yes
92.2%
92.7%
92.7% 100.0%
Nfl
7.8%
7.3%
90.0% 100.0% 10.0%
NumbernfFllll-Timtjquiva -ljnU FIEs)
.siiii' /- -.
0.0%
7.3%
Reg
i-
-.-
.,
!-
.--
I
5 orless; 6.10 11-29 30-99 100-1991 200 + 6 0 8 10 20 8 15
0.0%
0.0%
75.0% 100.0% 100.0%
87.5%
93.3%
0.0%
25.0%
12.5%
6.7%
0.0%
0.0%
''percentages add lo m ore than 1O00/cdue to m ultiple responses Apercentages m ay add lo more orless than 100% due to rouodlng
AHGERoSA RESEARCHFOUNDATIONo 2007
62
E-publishing Trends & Mef/cs
Table 65:W hattp eseflppicsdopodcastscover?*
om nizationTpe I Sxye y l i ' ' ' F nt l t n / ; Nau/ o c al / Iadv i
NumjyrefFull-TimeEquillen: (jJq. !)
-
Tetal
Mbr
Trade
.
NumberefRespondents
other
.
l
' E
l '
!
:
Intl ; Reg :5erlessI 6 10 : 11-29 ,
30-99 109-199 200 + 9 20 8 16
.
64
41
20
2
55
6
0
8
57.8%
68.3%
40.0%
0.0%
61.8%
33.3%
0.0%
87.5%
55.6%
45.0%
75.0%
56.3%
45.3%
36.6%
65.0%
50.0%
45.5%
66.7%
0.0%
37.5%
44.4%
60.0%
25.0%
50.0%
Breaking news
17.2%
14.6%
20.0%
50.0%
16.4%
16.7%
0.0%
0.0%
11.1%
10.0%
25.0%
31.3%
Other
15.6%
1T.1%
15.0%
0.0%
10.9%
33.3%
0.0%
12.5%
11.1%
20.0%
12,5%
6.3%
Professiordal
development/ education Podcastsofadual
meetinds/ educationalsessions held Iive
Table 66: Dôyôuthargeftlrpôdtasts?
I
ordafli zationTme Tetal
Sxpe
,
Ind v Mbr
Fndtn/ . NaQ/
Trade
@ther 20 2 .
NumberûfRespondents
65
42
Yes
4.6%
2.4%
No
95.4%
97.6%
10.0%
NumberofRespcndenl
M inim um $ Maximum $ M ean $ M edlan$
;
lntl 56
Lacal/ ' Reg
.
! ! 5 erIess 6.10 11-29 I 30-99 1* -199. 200 + 6 0 8 10 20 8 16
0.0%
3.6%
16.7%
0.0%
0.0%
10.0%
12.5%
90.0% 100.0%
96.4%
83.3%
0.0% 100.0% 100.0%
90.0%
87.5% 100.0%
Table 67:W llatisQleaverage costfprasingle llser? E oTxanlzatlonTm e Tel l
NumbercfFull-limeEqui valents(FWs)
'state/ . ' 1
0.0%
0.0%
j SO pe ! NumberefFull-TlmeEqulvalent IFrlI ; State/ ' ' I E Indv ' Fndtn/ ' Nau/ iLacal/ I : Mbr . Trade . other ' Intl . Reg 5orleu 6.10 11-29 30-99 .100-199 200+ .
.
.
1
0
1
0
1
0
0
0
0
1
0
0
129 129 129 129
0 0 0 0
129 129 129 129
0 0 0 0
129 129 129 129
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
129 129 129 129
0 0 0 0
0 0 0 0
*percentages add to m ore than 10004 due to m ultlple respcnses apercentages m ay add to more ()rIess than 100% due to roundlng
AHGEROSA RESEARCHFOUNDATIONo 2007
63
E-publishing Trends & Metrics
E -B o o k s
E -B o o ks E-books:Aboutone quarterofrespondents publish electronic ordigitized version of books
(23% ). Pricing forbooks:Pricing varies by title (440,4) flatrate (18%e),orsome otherfactor (8*/0).Among those who publish electronic ordlgitized books.30 percentdo notcharge forthem .The median costofaccessing an electronic book is $50 (m ean $96). Form ats foraccessing e-books:E-books are generally accessed by PDF (580/0),followed by a password-accessed HTML (160/0) open access onthe W eb site (7O/n) e-m alldistributlon with a Iink (4% ),and some otherformat(15% ).Otherform ats incIude C D-RO M DVD oran onIIne Iibrary service,such as Nett-lbrary,EBSC O .etc.
DigitalRights M anagem ent:Few associations reportusing DigitalRights Managem ent(DRM ) to controldistribution and secure access to books (1304)orthey are notsure (32% ). , 56 percentdo not use DR M .
Printv.digitaloptions:The books are sold in digltal/electronic formatonly (460/0),with print (430/0) orsom e otherform at(110/0).Close to halfofrespondents say thatless than one quarter oftheirbooks are offered in electronic form at(459/ 0),but28 percentsay all/nearly aIIare sold in electronic form at.A nother20 percentsell25 to 50 percent in e-form at and 7 percentsell50 to 75 percentin electronic form at.
Offering online store forsale ofbooks and otherm aterials:The majorlty ofassociations have an online store as partofthe association'sW eb site (88% ) while 11 percentdo notsell publications online and 1 percentIink to anothersite,such as A m azon. A nnualrevenues from online store:The m edian revenue from the sale ofaII
publications (books,magazines,journals,etc.)on 1he online store is $200,000 and a m ean of$870 382.Atthe high end one individualm em bership organization reports revenue of$11 m illion.The high fortrade associations Is $500 000.M edian revenues for associations w lth 100-199 FTES is $1 m illion and $600 00O forassociations with 200+ FT E S.
Publications available as a PDA dow nload:Som e 38 percentofassociations m ake their
publications (e-newsletters,magazines journals,books,etc.)available fordownload onto a PD A .
AassaosARessAncs Fzouxov lox(02007
66
E-lw blist'lng Trends & uetncs
Table68:Doesyollrorganizatiollpublishelecm micerdigitizedversiollsofbooks? o> nizationType stxye
NumberefF JIIlmmeEquiElqnts(q'J.!.!) .
Staii/ i Tetal NumberofRespnndents 316
IRd#
Fndtn/ . Natl/
V
Lacal/ .
Mbr Trade other ' Intl 186' 108' 20 269
Reg 5 erIess' 6.10 11-29 30-99 109-199 200 + 37 28 39 62 116 35 27
Yes
23.1%
24.2%
21.3%
25.0%
24.9%
8.1%
14.3%
15.4%
25.8%
19.8%
34.3%
37.0%
No
76.9%
75.8%
78.7%
75.0%
T5.1%
9 1.9%
85.7%
84.6%
74.2%
80.2%
65.7%
63.0%
Table 69:Ifyes,how istlleœ stdetenïlined?
ore nizationType
i
.
Scone
NumberofFullmmeEjuivalents(Frjd!à
tufs
NumberofRespendents
Total 13
Indv : Fndtn/ . NaQ/ Local/ Mbr Trade (hther Intl Reg 5 erIess 6.10 11-29 30-99 100-199 200 + 45 23 5 67 3 4 6 16' 23 12 10
Flatrate
17.8%
17.8%
Variesbytitle
43.8%
55.6% 30.4%
Dn n0tcharjef0r
30.1%
17.8%
43.5%
80.0%
31.3%
0.0%
50.0%
33.3%
50.0%
26.1%
16.7%
10.0%
eled ronic version otller
8.2%
8.9%
4.3%
20.0%
7.5%
0.0%
0.0%
0.0%
12.5%
8.7%
8.3%
10.0%
21.7%
0.0%
19.4%
0.0%
25.0%
33.3%
6.3%
0.0% 41.8V 1002 % 25.0% 33.3% 31.3%
13.0%
33.3%
20.0%
52.2% 41.7% 60'Y V
Table70:Whatistheavelagecostqfaccessinganelece nicbook'?
ol fliptionType Indv
TeuI NumberofRespondenl
M inim um $ Maximum $ Mean$ M edian$
36:
0 750 96 50
Mbr
Fndtn/
Trade
SOre. . sW /
Na:/
other ' Intl
NumjerefFllll-TimeEqjlivalerltsjjlW) :
bacal/
'
Reg .5orleH 6.10
11-29 .30-99 100-199:200+
24
10
2
34
1
4
3
7
11
7
3
0 695 90 45
0 750 127 53
0 50 25 25
0 750 96 50
20 20 20 20
0 200 64 28
15 95 53 50
0 750 159 50
0 695 113 40
0 125 55 50
5 75 40 40
''percentages add to m ore than 100% due to m ultiple respenses Apercentages m ay add lo more orless than 100% due to roundlng
AHGERoSA RESEARCHFOUNDATIONo 2007
67
E-publishing Trends & Mef/cs
Table 71:H()w are elecm micbmlltsaccessed?
osanimjqnType Indv
Scope Sta-fe/
Fndtn/
Natl/
NymberefFullmmeEquivalentsjhm )
1.50 1/
Total Num berofRespondeflts 69
Mbr Trade other 41 23 5
Intl 65
Reg
PDF
58.0%
53.7%
60.9%
80.0%
58.5%
50.0%
75.0%
66.7%
62.5%
57.1%
66.7%
25.0%
Password.accessed HTM L
15.9%
19.5%
13.0%
0.0%
15.4%
50.0%
0.0%
0.0%
12.5%
28.6%
8.3%
25.0%
7.2%
4.9%
8.7%
20.0%
7.7%
0.0%
0.0%
16.7%
12.5%
0.0%
0.0%
25.0%
4.3%
4.9%
41àX
0.0%
4.6%
0.0%
0.0%
0.0%
0.0%
9.5%
8.3%
0.0%
14.5%
1T.1%
13.0%
0.0%
13.8%
0.0%
25.0%
16.7%
12.5%
4.8%
16.7%
25.0%
OpenaccessonW eb
5 arle.ss 6.10 11.29 30.99 100.199 200 + 2 4 6 16 21 12 8
site
E-mailwithIink other
Table72lD(jy0quse Dl#talRlghtsManagement(DRMItoamtroldlsM butlorlandsecureaccess? orgaqlzaticnTm e Tntal Num berofRespondents
Ipdv Mbr
Fndtn/ Trade other
Scf)l)e NumberefFllll-TimeEqlllvalents(FIEs) State/ Natl/ 1.00 1/ lntl Re4 5orle.ss 6-10 11.29 30.99 100.199 200 +
72
44
23
5
66
3
4
6
15
23
12
10
Yes
12.5%
15.9%
8.7%
0.0%
13.6%
0.0%
25.0%
16.7%
6.7%
4.3%
16.7%
30.0%
No
55.6%
45.5%
69.6%
80.0%
54.5%
66.7%
50.0%
66.7%
66.7%
56.5%
41.7%
40.0%
Unsure
31.9%
38.6%
21.7%
20.0%
31.8%
33.3%
25.0%
16.7%
26.7%
39.1%
41.7%
30.0%
Table 73;D()p qselltheelectronicversilm ofa Nm kin additiqntp printorsepaïate flpm priRt? organizatien'ryl)e Scope NumberofFell-'rimeEqulo lents(FW s) State/ Intlv Fndtn/ Natl/ 1.00 1/ Tntal Mbr Trade Qtller Intl Red 5arless 6-10 11.29 30.99 100.199 200 + Num berofRespandenls 63 40 20 3 59 3 3 6 13 22 11 7
Digital/electronicin
42.9%
37.5%
55.0%
33.3%
42.4%
33.3%
66.7%
66.7%
38.5%
45.5%
18.2%
42.9%
Digital/electronic
46.0%
50.0%
40.0%
33.3%
47.5%
33.3%
0.0%
33.3%
46.2%
50.0%
54.5%
5' r.1%
alone,withoutprint Otller
11.1%
12.5%
5.0%
33.3%
10.2%
33.3%
33.3%
0.0%
15.4%
4.5%
2:.3%
0.0%
com binationw ith print
*
percentages add to m ore than 100% due tclm ultiple respcnses apercentages m ay add tchmore ()rIess than 100% due to roundlng
ANGERoSA RESEARCHFOUNDATIONo 2007
68
E-publishing Trends & Mef/cs
Table74:W hatpercentofboolksareoflered inanelecm mic/digitalversion?
orgynimjqnTy@ Indv
Scoqe State/
Fndtn/
Natl/
NumjerofFMllmmeEqqivalenjtgc s)
1.00 1/
Num berofResporldefll
Total 69
Mbr Trade other 42 23 4
Intl 65
A1I0rneadyaII
27.5%
21.4%
29.2%
50 to 75%
7.2%
' r.1%
8.7%
0.0%
7.7%
0.0%
25 to50%
20.3%
23.8%
17.4%
0.0%
21.5%
Lessthan25%
44.9%
4:.6%
4:.8%
0.0%
26.1% 100.0%
Reg
5 erler,s 6.10 11.29 30.99 100.199 200 + 3 4 6 16 23 12 7
0.0% 100.0%
33.3%
25.0%
17.4%
25.0%
28.6%
0.0%
0.0%
12.5%
13.0%
0.0%
0.0%
0.0%
0.0%
16.7%
18.8%
17.4%
16.7%
5T.1%
41.5% 100.0%
0.0%
50.0%
43.8%
52.2%
58.3%
14.3%
Table75:DôyôuhaveardKtmlinestoreptm p urWebsitefnrdirectpumhao /ortlerefbôôkr.rmaga ines,andôtllefmatelial? organizatienTy> Sx p: NumberefFullm meEquivalentsIFKsI Stde/ Indv Fndtn/ Natl/ 1.00 1/ Tetal Mbr Trade Qther Intl Red 5er1e,. * 6.19 11.29 30.99 100.199 200 + NumbernfRespenderlts 12 44 23 5 67 3 4 6 16 23 1é 10 Yes,aspartt)fthe association'sW et)site Yes,as a Iinkto annther
87.5%
90.9%
91.3%
40.0%
86.6% 100.0%
1.4%
2.3%
0.0%
0.0%
1.5%
11.1%
6.8%
8.:%
60.0%
11.9%
75.0%
66.7%
87.5%
91.3%
91.7%
90.0%
0.0%
0.0%
0.0%
0.0%
4.3%
0.0%
0.0%
0.0%
25.0%
33.3%
12.5%
4.3%
8.3%
10.0%
site(e.g.,Amazon) No,do n@tsell publicationsonline
Table76:Ifyes,totalannnalrevenllesfrom ptlblicationslhmks,magazines,jotlmals)soldQlrptlghtheQnline bx llstore? (Pleasedo notinclutferevenuesfrom onlines'twfere/lrereglbtrations,membersllips,orotllere-commerce) organlzatlfm 'rype
T()tal Num berof Respondeqts
M inimum $
scope
Indv
I i
' I rFndtn/
Mbr
i ' rrade Iœhef Intl
NumbernfFull-TlmeEqnlvalenl IFrEsI
S fate/ kocal/
Natl/
Re4
5ar1- 6-10
44
27
15
2
42
1
0
1
2,500
0
0
500
Maxim um $ 11,000,000 1:,000,000 500,000 Mean$ 870,382 1,343,574 134.020 Median $ 200,000 250,000 120,000
10,000 11,000,000 5,000 909,436 5.000 200,000
3
1.1.29 30.99 3
1.00.199 200+
10
16
7
4
0 30,000 10,000
1
120,000
6000
500 3,800 350,000 600,000 2,000,000 11,090,000 4,000,000 500 2,100 140,000 165,400 340,344 3,637,857 1,301,500 500 2,500 40,000 100,000 200,000 1,000,000 600,000
*percentages add to m ore than 100% due to m ultlple responses apercentages rnay add to more orIess than 100% due to roundlng
ANGEROSA RESEARCHFOUNDATIONo 2007
69
E-publishing Trends & Metrics
Table77:Areanyofyourpublications(e-newsletters,magazines,joumals,bO ks,etc)ayailableviaaPDAdnwnload?
i
orvanizationTvpe Sx pe i è. 7i -/ ; I i :tiiii ndv I Fndtn/ : Natl/ Lacal/ i
NumbernfFullmmeEqllivalentscl .!. ?j : E ! j ' ! : : ! I
Tetal : Mbr l Trade other l Intl : Reg 5 er1- ' 6.10 l 11-29 30-99 i109-199. . 200 + NumberofRespondents 12 44 23 5 67 3 4 6 16 23 12 10 Yes
37.5%
45.5%
30.4%
0.0%
37.3%
33.3%
25.0%
33.3%
31.3%
26.1%
50.0%
70.0%
No
62.5%
54.5%
69.6% 100.0%
62.7%
66.7%
75.0%
66.7%
68.8%
73.9%
50.0%
30.0%
epercentages add to m ore than 1O0Q/u due to m ultlple responses
Apeçcentages rnay add tcim ore Orless than 100% dtle to rouflding
AHGERoSA RESEARCHFOUNDATIONo 2007
70
E-publishing Trends & Mef/cs
D e m o g ra p h ic s o f P a rtic ip a tin g A s s o c ia tio n s
D e m o g ra ph ic s of P a rlic ipa tin g A sso c iatio ns Type ofassociation:59 percentofassociations thatparticipated in the study are indivldual m em bership organizations orpredom inately professionalsocieties 32 percentare trade associations/corporate m em bership,and 9 percentare foundations/charities/other.
Scope ofA ssociation:88 percentofassociations are nationalor international and 12 percent are state Iocal or regionalassociations. Titles of respondents:39 percentare V p/directorofpublications/com m unicatlons 17 percent are editor/editorialdirector/edltor-in-chief 11 percent publications m anager,10 percent executive director/c Eo :8 percentm arketing m anager/director,and 8 percentV P
publishing/publisher.Othertitlesinclude W eb manager(2%0),membership manager/director (20/0),advedising manager/director(20/0),CFO/COOJVP finance (20/n),and IT m anager(10/n). Budgetsize ofassociation:The m edian budgetofrespondents is $9 m illion.Nearly one quarter(2304)ofrespondents have budgets of$1O m lllion to Iess than $25 m illion,and 17 percenthave budgets of$25 m illion ormore.In addition:18 percenthave budgets of$5 m illion to under$10 m illion,18 percenthave budgets of$2 m illion to under$5 m illion and 12 percent have budgets under$1 m illlon.
Full--rim e StaffEquivalents:The m edian FTES forassociations is 56 FTES (mean 64).Slightly m ore than one third have 30-99 FTES (380/0),20 percenthave 11 to 29 FTES,13 percenthave 6 to 10 FTES,and 4 percenthave tw o orfew er FTES.Addltionally,11 percenthave 100-199 FTES,and 9 percenthave 200 orm ore FTES.
AassaosARessAacs Fzoulkov lolk(02007
72
E-luublishlng Trends & uetrics
Table 78:PleasechoosethetitleQrfunctionQlatcomesdesest* yeurs:
o* rdizationTpy
i
Iadv i
Tetal . Mbr ! Trade NumberofRespondents
j
;
1
Scp e
Numbsrt)fFull-TimeEquim lentlfl p. t
.iiw -/t
'Fnutn/'qau/ !Lacal/I
'
p
i
1
'
-
i
;
I
other . Intl ! Reg '5arless! 6.10 ! 11.29 30-99 109-199.200+
312
184
108
20
268
37
28
39
61
1.16
35
27
FaectltiveDirector/cEo
10.3%
9.2%
10.2%
20.0%
9.0%
18.9%
53.6%
33.3%
3.3%
0.9%
2.9%
0.0%
CFW COW VP Finance
1.6%
1.1%
0.9%
10.0%
1.1%
2.7%
3.6%
0.0%
1.6%
1.7%
0.0%
0.0%
38.5%
39.1%
41.7%
15.0%
38.1%
48.6%
7.1%
30.8%
50.8%
44.8%
48.6%
22.2%
17.0%
19.0%
14.8%
10.0%
18.3%
8.1%
17.9%
5.1%
8.2%
21.6%
31.4%
14.8%
7.7%
6.5%
11.1%
0.0%
8.6%
0.0%
0.0%
5.1%
4.9%
4.3%
11.4%
29.6%
PublicationsM anager
10.9%
9.2%
10.2%
30.0%
11.9%
2.7%
7.1%
7.7%
21.3%
10.3%
0.0%
14.8%
Advertising Manayer/
1.6%
1.1%
2.8%
0.0%
1.9%
0.0%
0.0%
0.0%
1.6%
2.6%
0.0%
3.7%
8.0%
8.7%
6.5%
10.0%
7.1%
10.8%
3.6%
15.4%
4.9%
8.6%
2.9%
7.4%
W eb Manader
2.2%
2.7%
0.9%
5.0%
2.2%
2.7%
3.6%
0.0%
1.6%
2.6%
0.0%
7.4%
IT Manajer
0.6%
1.1%
0.0%
0.0%
0.4%
2.7%
0.0%
0.0%
0.0%
1.7%
0.0%
0.0%
MembershipManager/
1.6%
2.2%
0.9%
0.0%
1.5%
2.7%
3.6%
2.6%
1.6%
0.9%
2.9%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Vp/llirectorof Publications/ Com munications
Editer/Editorial Director/ Editer.in.chief
VPofPublishing/ N blisher
Diredor
MarketinjManader/ Disectef
Directt)f
EducatignManager/ Directt)r *
percentages add tcim ore than 100% due to m ultlple respcnse: apercentages rnay adtjto more orIess than 100% due to rounding
AHGEROSA RESEARCHFOUNDATIOHo 2007
73
E-publishing Trends & Metrics
Table 79:Type ofassociatiqn:
o% rdizationTm e Total NumberefRespnndents Professiordal
.
Iadv Mbr
i .
I
,
;
Stxri!e
NumberefFull-NmeEpuivalentsfq-1.j?l E -1 h j
-
:éii' ii/ I
lFntltn/ ' Natl/ 'Lacal/ I l i i i Trade other I Intl Reg 1 ess' 29 '39-99 100-199 200+ ,5erl . 6.10 ' 11-
314
186
108
20
269
37
28
39
62
1.16
35
27
49.0%
82.8%
0.0%
0.0%
50.2%
37.8%
17.9%
56.4%
37.1%
48.3%
65.7%
74.1%
23.9%
0.0%
69.4%
0.0%
24.2%
27.0%
42.9%
12.8%
30.6%
26.7%
14.3%
11.1%
2.2%
0.0%
6.5%
0.0%
2.6%
0.0%
3.6%
2.6%
3.2%
0.9%
5.7%
0.0%
10.2%
1T.2%
0.0%
0.0%
10.0%
13,5%
1.1%
12,8%
14.5%
11.2%
5.T%
3.T%
8.3%
0.0%
24.1%
0.0%
7.4%
16.2%
10.7%
10.3%
8.1%
9.5%
5.7%
3.7%
3.5%
0.0%
0.0%
55.0%
3.3%
5.4%
10.7%
2.6%
3.2%
3.4%
0.0%
3.7%
2.9%
0.0%
0.0%
45.0%
2.2%
0.0%
1.1%
2.6%
3.2%
0.0%
2.9%
3.7%
associatiori- individuals
only Trade association-
orjanizations/ institutionsonly Fedesatbn()f associations
Com bined
prnfessional/tradebut mainlyindipidpal m em bers Com bined
trade/professionalbut mainlyorjanizatinns/ instittltion m em bers
Foundation,charitable orphilanthropic
organization Other *
percentages add to m ore than 100% due to m ultlple respœnses aRercentages m ay add to m ore orIess tharl100% due to roundlng
AuoERosA aEseARcsFouxoArlouo 2007
74
E-publishing Trends & Metncs
Table 80:Sx peefarysociatitm :
orp rlizationType Sx pe I ta . Iadv i i Fndtn/ j i Nau/ l Is La ci ail/ /I l Tetal
Mbr
Trade !
.
other
Intl E essI 6.10 11-29 I : 30-99 2100-199: 200 + l Reg 15 orl 269 37 27 39 62 1.16 35 26
.
.
Nufnbert)fFull-NmeEqqivalenhtqlq!) T; i I : 1 ! ' :
NumberofRep nndents
306
181
108
17
Natbnal/lnternational
87.9%
89.5%
85.2%
88.2% 100.0%
State/Local/Regional
12.1%
10.5%
14.8%
11.8%
0.0%
77.8%
79.5%
91.9%
86.2%
0.0% 100.0%
22.2%
20.5%
8.1%
13.8%
94.3% 100.0% 5.7%
0.0%
Table 81:Appmxim ateannllalbndgetf:rentire a% ociation:
op nizationTpe ! ' -
Total
ladv i
Fnutn/
.
Mbr Trade ! (lther 1;0 103 16
NumbercfRelpendents
289
Lessthan$250,000
1.7%
0.6%
1.0%
$250,000to$500,000
3.1%
2.9%
$500,001teIessthan $1 m ilIion $1 millionto Iessthan $2 million $2 millionto Iessthan $5 milIion $5 milliontoIessthan $10million $10milliontoIessthan $25million $25milliontoIesstllan $50 m illion $50millinntoIesstllan $100 mi11i0n $100 millionormore
6.9%
Mean(inmillions) Median(inmillioas)
? l
Scole I 'étbfil !
Nau/
NumberofFull-NmeEquivalentsIF.F4I i E ! : I i ! ; ' E !
Local/ ; . Intl Reg 5 er1- . 6.10 .
11-29 : 30-99 100-199! 200 + 38 59 108 33 23
252
35
27
18.8%
0.8%
5.7%
18.5%
0.0%
0.0%
0.0%
0.0%
0.0%
1.9%
12.5%
2.86
5.7% 22.2%
5.3%
1.7%
110%
0.0%
0.0V
3.5%
12.6%
6.3%
5.6%
17.1%
37.0%
10.5%
8.5%
0.9%
0.0%
0.0%
12.1%
14.1%
9.7%
6.3%
9.9%
28.6%
14.8%
42.1%
20.3%
1.9%
3.0%
0.0%
18.3%
15.9%
24.3%
6.3%
18.7%
1'r.1%
3.7%
42.1%
39.0%
11.1%
3.0%
0.0%
18.0%
18.2%
16.5%
25.0%
19.4%
8.6%
0.0%
0.0%
23.7%
29.6%
9.1%
8.7%
23.2%
25.9%
21.4%
6.3%
24.6%
14.3%
3.7%
0.0%
5.1%
47.2%
36.4%
0.0%
10.0%
10.6%
9.7%
6.3%
10.7%
2.9%
0.0%
0.0%
0.0%
7.4%
42.4%
30.4%
3.8%
4.7%
2.9%
0.0%
4.4%
0.0%
0.0%
0.0%
1.7%
1.9%
6.1%
26.1%
2.8%
3.5%
0.0%
12.5%
3.2%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
34.8%
16 9
18 10
12 6
18 6
17 10
5 2
1 1
2 2
6 4
15 15
28 27
66 69
'
'Percefltalles add to m ore than 100% due to m blltiple respclflses Apercentages m ay add to m ore orIess than 1001.6.due to roundlng
AHGERoSA RESEARCH FOUNDATIONo 2007
75
E-publishing Trends & M ef/cs
Table82:NllmberofFullm meSt,'Z Equiyalents(FrB )fQrerrureassociatitm:
osjmizationTyp!
i
' I
' Iadv I Total NumberofRespnndents 307
Spye
NumpçrefFqll-TimeEguiplen: (j)I .!. #
'tE G-GX
I
Fntltn/ 'Natl / ,Lacal/ l
Mbr Trade other . Intl 181 108 18 268
r
l
'l ' -
l
Reg 5 ()rIe% ' 6.10 11-29 ; 30-99 '109-199' 200 + 37 28 39 62 116 35 27
Two ()rIess
3.9%
1.7%
4.6%
22.2%
3.0%
8.1%
42.9%
0.0%
0.0%
0.0%
0.0%
0.0%
3-5
5.2%
2.2%
10.2%
5.6%
4.9%
8.1%
57.1%
0.0%
0.0%
0.0%
0.0%
0.0%
6-10
12.7%
14.9%
9.3%
11.1%
11.6%
21.6%
0.0% 100.0%
0.0%
0.0%
0.0%
0.0%
11.29
20.2%
1'/.'/%
24,1%
22,2%
21.3%
13.5%
0.0%
0,0% 100.0%
0.0%
0,0%
0,0%
30.99
37.8%
38.1%
39.8%
22.2%
37.3%
43.2%
0.0%
0.0%
0.0% 100.0%
0.0%
0.0%
100.199
11.4%
13.8%
8.3%
5.6%
12.3%
5.4%
0.0%
0.0%
0.0%
0.0% 100.0%
0.0%
8.8%
11.6%
3.7%
11.1%
9.7%
0.0%
0.0%
0.0%
0.0%
0.0%
64 56
73 65
52 45
51 28
67 58
41 39
3 3
8 10
20 28
65 75
200 ormore
M ean M edian
0.0% 100.0%
150 141
'
'percentages atjtjto m ore than 10004 tjue to m tlltiple respclnses Apercentages m ay add to m ore ()rIess than 100% due to roundlng
AHGEROSA RESEARCHFOUNDATIONo 2007
76
E-publishing Trends & Metrics
200 200
B ig g e s t C h a lle n g e s
B ig ge st C h a lle n g e s W hatare the greatest challenges yeu currently confront and anticipate forthe future regarding use of electronic com m unications in your organization?
G enerating interesting contentforthe prim ary new sletterevery m onth.Poordata collection in the assoclation's past:W e don'thave a correcte-m ailaddress forabout40% ofthe m em bers w ho should be getting the prim ary new sletter.ConstantC ontactgets spam -blocked by m any
ISPS (we may need to switch).ConstantContactoffers prim itive design features. C utting through the electronic buzz to reach our busy m em bers.Prioritizing and m anaging m ultiple m essages from m ultiple departm ents.Effectively using ourdatabase fortargeted and personalized com m unications.
1)Keeplng on publication schedule when othertime sensitive activlties arise,e.g.,government relations.2)W rptlng and editing content.3)Findlng a Iow-cost.easy-to-use system to create and send the publlcation.
1)Getting adequate budgetto manage effectively.2)Finding mostuser-friendly tools to m ake the inform ation m ostw idely accessible.
1.G etting m em bers to m ove from printto electronic only versions ofw eekly publications. 2. G etting editorlalcontentthat m eets m em berneeds & expectations.3.D riving traffic to the W eb slte.
1.The options are evolving so quickly.It's hard to keep up.By the tpm e w e develop a new tool and introduce it,it's already outdated.2.D iverse m em bership ...m any m em bers are very savvy users ofelectronic m edia'how ever m any stillpreferprint.lt's difficultto balance to m eetthe needs ofboth segm ents w ithoutproducing tw o ofeverything.
1.Adoption ofnew technology such as podcasts and R SS feeds.2.Targeting ofm essages to specialized audiences. 1.D R M 2.Transition from paperto electronic- m em bership continues to place high value on printed publlcations. 1.Enabling m em berrecipients to m anage the types of publications they receive.W e currently are unable to enable them to selecttheirpreferences and ConstantContactdoes not help us m anage that.Ifa person opts outofone type ofe-cam paign,they then Iose outon aIIourepublications.This has been extrem ely frustrating. 1.M em bers are in a field thattends to notuse com puters,and olderm em bers:particularly,are notIikely to use ourelectronic resources.2.IT controlofW eb site feels stifling.3.O rganization tends to follow notIead.Iam concerned w e w illbe dinosaurs soon.W e are very slow to change and resistantto new technology.Youngerm em bers m ay be turned offby this. A bility to keep pace w ith ever-changing technology. A ccess to and capability to use advanced online functions and features.
Achieving ourgoalto produce primarily originalcontent(w hich is whatourm em bers really need)with a very Iim ited staff(2 FTEs). A ntlcipating and capitallzlng on the nextgeneration ofelectronic m edia.Sorting outw hat electronic offerlngs are bestforyourorganization and m ostvaluable to yourcustom ers. Determ lning w hat is m ost im portantand w hatis peripheral. A ppropriate and open collaboration betw een the W eb services staffand publications staff.
AxssaosARessAncs Fzoulkov loxozx z
78
E-luublistîlng Trends & uetrics
A voidlng overloading m em bers/readers w ith too m any e-m ails is the biggestissue.W e see the need forcustom ization.butdon'thave the infrastructure currently available to m ake It happen. W rlting to appealto everyone is a big challenge in the absence ofcustom ization. A voidlng S PA M filters providing appropriate contentonline to attractyounger m em bers w hile stillserving olderm em bers thatw antprint. Balance betw een electronic/print.C osteffectiveness of both.Takeaw ay benefitto view er.W ill they take the tim e to printoutinform ation? E-m ailinundation overuse ofthe m edium . Balancing the need forexpertise and high costs ofelectronlc tools system s,softw are,etc. Building audience keeping pace.
Building know ledgeable staff getting appropriate funds allocated. Building reclplentdatabase getting recipients to referback to W eb site and acton Inform ation. C atching up to,neverm ind staying currentw ith new technology and m eans ofcom m unicating w ith m em bers consum ers and potentialm em bers. C EO recognizing the im portance of it.
C hallenge #1 is determ ining w hatour m em bers w antin this area and how to m eetthose needs
whlle Ieading the way into (form any m em bers)new waysofaccessing inform ation. Comm unications are too staff-driven (v.member-drivenl'abuse/overuse ofe-m ail'content m anagem entissues;W eb site integration issues' .restricted-access issues' .need to m odernize Iegacy system s' ,use ofnew m edia. C om petltion forothersm allergroups now thatinform ation creation and dissem ination is so inexpensive. C onform ing procedures to technology and vice versa. C onfronting the issues/debate ofopen access,w ith its ability to im pactm illions of people in a
positive way (which is partofourassociation'sgoals)v.controlled access formem bers to provide stronger benefits form em bership. C onversion ofouroId processes to the new betterversions outthere. C onveding aIIofthe inform ation w e have to understandable and usable know ledge w hich is of value to ourcom m unity,and as alw ays:having enough resources to do everything they w e need to be doing. C onvincing governance to invest In staffand technology to supportexpanding electronic
publishing projects. C opyrightissues. C ostand com patibillty w lth contentm anagem entsystem . C ostkeeplng up w ith technology.Balance- m em bers w antto im plem entevery technology out there.
C ostofevolving technology. C ostoftechnicaltools' ,updating technicalskills ofstaffm em bers w ho are notalw ays com fortable w ith orknow ledgeable aboutelectronic com m unications'm aintaining the professlonalquality ofelectronic com m unications w hen noncom m unicatlons staffare responsible form uch content. C ost-containm ent' ,declining subscribers and advertising' ,quality control.
C osts,keeping up w lth technology,and tim eliness ofdevelopm entand im plem entation.
AlkssaosARessAacs Fzoulkov lolk(02007
79
E-luublishlng Trends & uetrics
C reating an online com m unity.O urm em bers have resisted butyounger m em bers w illdom inate m em bership in a few years,and m ightbe m ore interested.A lso.ouronline bookstore is difficult and expensive to adaptin any w ay,exceptadding new titles.W e w antto add coupons and com bos,butcan'tbecause the e-com m erce needs to be tied to the m em bershlp database,and it's aIIvery com plicated. C reating content.
C reating proprietary and othertargeted inform ation on ourW eb site thatw illdrive m em bers there on a regularbasis.Controlling the am ountofe-m ailfrom various departm ents to m em bers. C reating the infrastructure and staffto handle the grow ing dem and forelectronic com m unications.A lso the ability to m ove quickly to take advantage ofthe fast-paced and ever changing environm entofelectronic com m unications.
C urrently,w e are w orking to jack up the open rate to ourw eekly new sletter.W e are taking m easures to do this by focuslng on e-m ail11st m anagem ent,strength ofcontent,and different
trickle-down m arketing tactics within ourm emberfirm s.Mostofouractive mem bers (i.e. board) read the new sletter butw e need to tip the scales through w ord of m outh to getouropen rate up to the high 20s,Iow 30s. Deciding how m uch to keep/m anage/controlin house,and how m uch to outsource to vendors thatspecialize in a certain discipline such as W ebinars. Decllne ofadvertlslng w ith only a Iim ited potentialcapture on electronic version of publicatpon' . Ioss ofrevenue from easy copying ofelectronic publlcations. Deeperpenetration ofm aterials/inform ation into m em berorganizatlons. Determ lning readerneeds and interests related to dow nloads podcasts and digitaleditions. M ostofour m em bers atthis tim e w ould selectprintoverdigital.
Determ ining the bestw ays to com m unicate and track inform ation electronically.Incorporating electronic sales ofpublications into ourpublications program .Determ ining w hetherto offer advertising and sponsorship forourW eb site. Determ lning w hetherto restrictaccess ornot.
Determ lning whetherto self-publish a journaland elim inate printversion,addIng value to new slettercontenton W eb site. Developing a contlnuous pipeline ofw orthy content.
Developing a sustainable m odelforopen access to scientific journals.Permanent reliable archiving ofonline contentofscientific journals. Driving our m em bers to the W eb site A N D m aintaining a W eb site thatis user-friendly.W e a1I have differentpatterns forfinding inform ation.
Educating m em bership on value and how to use electronic pubs.W orking to getourm essages pastspam filters and into readers'inboxes. Educating m em bership to the advantages ofonline distribution and opening access to aI1 m em bercom pany em ployees is perhaps our biggestchallenge.Nextw ould be developm entof internalaccountability standards forcontentow ners and posters so users are sure contentis not m issing from the site.
Ensuring compliance with Sec.508 ofthe Rehabilitation Act(thatrequires access to governmentcontentforpersonswith disabilities)as we offerm ore m ultimedia and experiment w ith W eb sew lces.A lso,balancing the desire forfeedback w ith the need forsecurity.
AxssaosARessAacs Fzouxov loxo2x 7
80
E-lw blist'lng Trends s uetrics
Ensuring thatthe m em bergets w hathe orshe needs w ithouthaving to search through several m edium s,Also,notoverw helm ing the m em ber. Even w hen w e are technologically ahead ofthe gam e,there are alw ays a few reciplents w ho are notand w e have to backtrack and find a w ay to w ork w ith them . Fam iliarsty and adoptpon ofthe form at by the user/targetm arket. Fearthatm aterialw on'tgetthrough the electronic clutter. Figurpng outthe options. Figurlng outthe technology and creating a ''brand''foraIIthe varlous electronic new sletters- w e
have plans to bring aI1the newsletters underone person (m e)who willcontrolthe Iook and feel. G etting e-m ails from m em bers. Financlal.
Finding the resources- in term s ofstafftim e and m oney- to m eetthe start-up costs ofcreating m ore online and electronic products and sen/ices form em bers. Finding tim e to develop integrated strategy and Iaunch new vehicles.
Finding w ays to encourage staffto think strategically aboutelectronic m edia'finding the w plland budgetto determ ine w hattechnologies w illbe usefuland w illbe readily adopted by our m em bers. Form atting. Frequency ofpublication.How to reach m em bers w ithoutoverburdening them .Deciding how m uch to narrow caslv.broad ''contentforaII.''
Fundlng (from Ieadership and ads)and increasing readership are big challenges.Also, educating staffon the im portance ofroutine updating of pnform ation as w ellas the im podance of presenting aI1inform ation in the sam e visual& gram m aticalstyle.
Funding fordesired im provem ents plus tim e and technicalskills ofstaff. G enerating revenue.
Generating the contentspecific audlences (who are mem bers)are Iooking forin a tim ely m anner.A lso giving access to contentin m ultiple w ays so thatitis easy form em bers to find w hatthey w antquickly.G etting aw ay from the electronlc bookshelfm entality.A lso generating m ore W eb+ contentforour printstream s. G etting a betterhandle on custom er relations m anagem entand figuring outhow to getthe right inform ation into the righthands.
Getting buy-in from mem bers (who skew older) moving away from an outside vendorwho currently has a choke hold on ourW eb site.
G etting contentfrom staffto poston the W eb site and blog. G etting enough staffresources to populate the site w /new and updated info. G etting m em bers to be equally ''electronic''in theirrelationship/contactw ith the associatlon. G etting m em bers to em brace the com m unications m ethod. G etting new products and services developed and introduced fastenough. G etting ourm em bers to adoptthe new technology available,
G etting ourm em bers to be accepting ofanything electronlc- so m any do noteven have access to the Internetatthe office forsecurity reasons.
AxssaosARessAncs Fzouxov lox(02007
81
E-publistilng Trends & uetrics
G etting ourm em bers to use them . G etting ourm em bers up to speed w ith technology. G etting eurreaders to read the electronic publications.M any ofourreaders are using Blackberrys.How do w e form atthe new sletters so thatthey can be easily read from a PDA ? G etting the process in place fora sm ooth transition and gettlng everyone on board forcom m on achievable short- and Iong-term goals.
Getting them to use 1t,Many mem bers (ormaybe justthe squeaky wheels)seem to preferhard copies offering m ore features M aking the site m ore interactive. G etting through the e-m ailclutter.O urm em bers gettoo m uch e-m ail,and they often m iss im podantinform ation from the association.
G etting through to our m em bers- m aking sure they aIIknow how to access ourelectronic com m unications and m aking sure they aIIw antto do itonline.C urrently,they prefersnailm ail. G etting/staying up to speed w ith m em bers/users w ith highly sophisticated electronic com m unications. Having the resources to keep up w ith technology. Having the technicalcapabilities and m anpow erto do aIIthe things our m em bers w antus to do electronically. Having the tim e to truIy take advantage ofthe contentdelivery options available.Having the tlm e to m anage quality ofcontent.Having the tim e to investigate betterw ays ofdoing itaII! Helping internaland externalIeadership understand thatm em bers and Industry players are very interested in the opinions and thoughts ofthelrcolleagues,m oving the association from a role of prim ary,one-w ay com m unicatorto ''facilitator''ofconversations w ithin the com m unity. How do w e notdeteriorate revenue associated w ith printversion ofm agazine?
How to generate revenue from electronic com m unications.Satisfying m em berdem ands for electronic A ND hard copy editlons ofpublications w hile m aintaining costefectiveness. How to m ake itprofitable oratleastbreak even. How to secure paid access only forthe e-books so thatpurchasers w on'tdow nload and then pass them around.How to keep currentw ith fastand ever-changlng technology and upgrades.
HTML and jpgs aren'tenough forthe W eb.W e need video- and itcan'tbe talking heads.W e also have to dealw ith the shiftaw ay from reading/spending tim e w ith printed m agazines.Your m agazine had betterbe com pelling because the pullofthe W eb steadily reduces m agazine readers'tlm e and attention.W e need to find a w ay to shiftad incom e from ink on paperto pixels,w hich m eans w e need com pelllng on-line content- and w e need ita Iotm ore often than m onthly. Huge age range of m em bership.Young association staffand olderIeadership.N otenough staff to im plem ent broad spectrum ofelectronic com m unications.
Identifying the needs ofourm em bers and staying ahead ofthem . Im plem enting W eb 2.0 functlons.
AxssaosARsssAncs Fzouxov loxo2x 7
82
E-lw blist,lng Trends & uetncs
Increased dem and form easurem ent/return on investm entofthese tools w ithoutadequate staff capacity/expertise to do so.Lack ofstaffcapacity/technicalexpertise to create contentfornew platform s such as blogs orpodcasts.Associations don'talw ays w antto investin personnelto do these new technologies so this becom es an ''add-on''forthe existing staff.Lac;k ofm em ber
interestin some platform s (RSS.podcasts).Forthe amountofwork these require:do members w antthem ? Jury's out. Increasing num berofchannels through R SS blogs,stream ing video etc.M oving tow ard open
accessto journals. Increasing usage/opens. Inform ation overload. Inform ation overload.W e don'tw antourm em bers to treatoute-com m unications as spam ,or pass itup in their inbox because they receive too m uch inform ation from othersources.
In-house developm ent,deploym ent,and supportofonline tools and W eb technologies forour m em bers by ourstaff.
In-house Iimitations such astoo little staffand too Iittle moneyfora1Iofthe projects we are involved in and aIIthatw e w ould Iike to do;and,exteriorIim itations,such as the below -average Ieveloftechnicalsophistication ofourm em bers w hose average age is 45-60...butthis is im proving every year.
Integration ofcom m ercialpublishing activity w ith m em bership-driven requirem ents and ability of association m anagem entsoftw are to m eetcom m ercialpublishing needs. Integration ofcontentw ith otherproducts.W e have no editorialoversightofcontent...everybody does theirow n thing. Internalsupportfornew initiatives. Investing adequately in technology services.W e're heavily relianton sharew are,IT staff know ledge,and penny w lse,pound foolish.There's a philosophy thateverything should be developed in-house w hen there are proven CO TS program s available. IT staffability and m em bers'acceptance. It's been very difficultkeeping up w ith new technologies- w e are alw ays playing catch-up.A nd then the new technologies once im plem ented are slow to catch on am ong staffand m em bers. Butone ofthe m ostdifficultchallenges is having enough staffdedicated to m aking sure they are im plem ented!integrated!and used properly. Justifying increased funds.H igh dem and fortechnology im provem ents com e from V IPs and the sm all,butstrong-voiced,educator population ratherthan from the m em bers.
Keeping news timely.Having enough staffto do a good job. Keeping pace w ith w hat's new and coolto continually provide the ''w ow ''factorand provide usefulinform ation to m em bers. Keeping up to date w ith the ever-changing technology. Keeping up w ith changing technology and w ith com petitors w ho use it. Keeping up w ith em erglng technology in a cost-effective m anner, Keeping up w ith new technology.
AxssaosARessAncs Fzouxov loxozx z
83
E-lw blistîlng Trends & uetrics
Keeping up w ith new technology and figuring outhow to im plem entthe new technologies effectively to the m em bershlp, Keeping up w ith new technology,including flnding talented em ployees to m anage those areas. Restraining ourselves from bom barding ourm em bers/readers w ith too m any electronic inform ation resources.M aking sure ourelectronic com m unications truly filla need forour m em bers/readers.M aking sure ourelectronic com m unications pay forthem selves orare enough ofa m em bershlp benefitto justify the dues m oney expended on them . Keeping up w ith technology changes' ,appropriate contentcreation in tlm ely fashion' ,speed of com petltion to m arketw ith sim ilarinform ation'staffing w eaning m em bership aw ay from paper distribution ofcertain inform ation. Keeping up w ith the changes in technology.
Keeping up w ith the rapidly changing technology;notIeaving behind any m em bers by m oving to
a new technology quickly' ,making the m ove to html-based newsletters (an internalresistance). Keeping up w ith the rapidly changing technology. Keeping up' ,having tech support.
Lack offunding and staffm anpow er. Lack of know ledge and key skillsets'notenough trained staffand Iow funding.N o clearIines of responsibility and correspondlng authority forW eb and eiectronlc w ork. Lack of resources.
Lack ofstaffresources in-house technology lim itations. Lack oftim e and m oney to putan appropriate infrastructure in place In orderto im plem entm any ofthese tools.
Limited resources (time & m oney). Lim ited staffing;uneven quality. Loss of branding and personalcontactw ith m em bers copyrightissues G oogle institutional repositories archiving being found by search engines quality ofscience. Lots of new s and lots ofaudiences.
M aintaining a balance betw een staying currentand notpushing ahead w ith new technologies
justbecause they are available.W e have to fitthe m edia to the need. M aintaining a quality circulation Iistso thatouradvertisers getgood results and w IIIrenew ads. M aintaining consistency & style.
M aking betteruse ofthe W eb site and finding easierw ays to m ake contentavailable.Keeping up w ith e-m ailaddress changes and Justbeing sure w e capture them from aIIm em bers.M aking sure w e have the rlghtbalance ofprintand electronlc. M aking sure thatthe inform ation w e send them is relevantto theirw ork and strengthens their tles to the organization ratherthan Inundating them w ith too m uch inform ation.
Making the switch from prinlto electronic (too m uch in the way ofstaff/otherresources devoted to the form er). Managing contentoverall'maximizing incom e from W eb site withoutinjuring ourreputationfor unbiased inform ation'reaching youngerclient/m em bers'extending reach oftechnology to disabled and/or im poverished clients.
AxssaosARessAacs Fzouxov loxo2x 7
84
E-lw blist'lng Trends & uetncs
M anaging content,getting users com fortable w ith technology,m anaging trequency of decentralized m em bercom m unlcations. M anaging organlzationalexpectatlons fortechnology v.skllls and funding realities. M anaging the W eb site and getting dedicated staffto w ork exclusively on electronic com m unications.Keeping up w ith the technology.Finding a balance betw een deliverlng everything electronically and delivering products thathave the m ostvalue/use in ourm em bers' professionalIives.A lso IfaIIpubs go onllne only,w e need to create new revenue to displace display ads in print. M any ofourm em bers are a bitolder,and have dial-up access.
Matching associatlon desire (and $$)to offercutting-edge technology with mem berneeds and usage. M em beraccess/use tracking. M em bers'com putersettings are notthe sam e so som e have problem s reading ourhtm le-m ails and itis hard to tellthem how to fix a problem w hen itis on theirend notours.O rganizatlon is m ore tech savvy than our m em bers and stilltries to be aIIthings to aIIpeople. M em bers continue to w ant printversions.
M igrating olderm em bership to electronic com m unications system s. M ostofour m em bers Iike things in print. Need fore-publishing specialists on 170th editorialand technlcalsides.O verallintegrated strategy forelectronic com m unications throughoutthe com pany.Betteruse ofW eb 2.0 opportunities and technologies. Netw ork security controls blocking e-m ailand access to W eb sites. Nextstep content m anagem ent then on to com m unities foradults and youth.
Notenough publishing staff. Notenough staff/resources to im plem entvideo/audio contentforoursite. Notknow ing enough ofw hat's outthere and then also nothaving enough staffto m anage this kind ofcontentdevelopm ent- w hich 1KN O W w e should be doing to stay current.
Offering the Iatestand greatestfeatures notbecause the/re cooltools butbecause they add value forour m em bers and help m ake us a prem ier Industry resource.
O pen access m ovem ent. O pen access m ovem ent.Finding w ays to m ake m em bership attractive in the U S ...it's very good from outside North A m erica.
O pen access' ,resource allocation (i.e.,developing a whole new setofe-products without expanding staffl;staying currenton tech trends. O pen rates.
O rganization and strategy. O urassociation is severely ''behind the tim es''w hen itcom es to electronic access.And our m em bers are very unique,w ith Iim ited interestin W eb-based products.
AlkssaosARessAncs Fzoulkov lolkozx z
85
E-publistîing Trends & uetncs
O urcom m unications infrastructure is in transition.W e are redesigning ourW eb site and beefing up ourback-end functions and database integration.W e're also upgrading ourtools fortracking W eb site/new sletteractivity and are looking to determ ine how to bestdeploy w ikis blogs,and advanced chat/lM features.Biggestchallenges are finding tim e to ensure finalresults m atch our vlsion.A notherchallenge:Integrating W eb sites ofinternationalaffiliates,particularly w here Ianguage is notEnglish. O urm em bers are behind the tech curve. O urm em bers are retailers and do notsit in frontofa com puteraIIday,so they are slow to em brace online com m unications. O urW eb site is contentheavy- has the equivalentofabout7 50O pages,m aybe m ore.W ould Iike to offerW ebinars butcosts are prohibitive.C urrently redesigning W eb site on shoestring budget.Justadded e-com m erce this m onth.
O verallcoordination ofthe variety ofelectronic com m unications in place and in developm ent, togetherw ith structuring an approach to fielding requests foradditionalcom m unications ''products''to be developed. O verkill. O veruse and over-reliance on electronic com m unication m ethods has saturated the inboxes of ourintended audience. Personneland bandw idth needs. Prioritizing w hatshould be added next.Should w e focus on revenue-generating areas only or spend tim e and developm enton ''governance''areas? Problem s w ith firew alls.
Readerfatigue' ,filtering' ,anti-spam Iaw s. Redesigning ourW eb site w hich contains 18 0O0 pages.Increaslng e-com m erce functions. Increasing traffic on the W eb site . Regarding onIine sales:associating m arketing codes to sales.C hallenged in thatw e are not collecting this Info due to softw are challenges.ThatIeads to ourinability to be assured ofthe effectiveness ofvarious m arketing vehicles.
Resources (people and dollarsl;failure ofmoststaffto understand its benefits;it's an ''and alsoq'' notan ''instead of'' Revenue and finding a tracking program thatw orks exactly as w e w antitto. Rightnow w e stillneed to convince m em bers to use the electronic com m unicatlons w e are
providing.Once thathappens,we willbe challenged to getadvertisers tojum p on board in the eiectronic pubs/new sletters. RSS feeds and podcasting
Security issues protecting content,and bundling ofcontentby topic. Selecting the bestm edium forthe m essage.A voiding becom ing ''spam ''via e-m ail. Shortterm :m oving from free and open access to aIIto a subscriptlon fee m odelfor nonm em bers and a m em bers-only selection ofcontent.Long-term :Setting up the correct
infrastructure to supportcomm unications and generate revenues forseveralyears (ratherthan 6 months ata tim e).
Axssaos,qRessAncs Fzouxov lox(02007
86
E-lw blist,lng Trends & uetncs
Since w e have no printpieces and have gone entirely electronic,itis difficultcom peting w ith otherassociations w ho stillhave printm aterials.T he ''value''ofan electronic-only publicatlons does notequate to a printpiece in the m inds ofour m em bers.
Slow adoption ofintegrated e-sources (W eb portal digitalofferings)by health care profession with the exception ofpharm acists.More aggressive competition (m ostly from the U.S.I'the need form ore flexibility in responding to the m arket' !challenges ofkeeping contentm ore up-todate and in Iine w ith m arketexpectations. Som e problem s w ith delivery tim es w ith outside vendor' ,expanding ourdelivery to podcasts
and adding othermedia to ourW eb site'W eb site organization (investing in contentmanager). Spam filters. Spam filters overw helm ing volum e. Staffexpertise,budget,m em berInterest,Iiaison w ith vendors. Staffissues. Staffing.
Staffing. Stafing. Staffing,funding,resources. Staffing.The W eb site provides us w ith an enorm ous array ofopportunities for prom otion and education for m em bers butw e don'thave the staffto m atch the possibilities.
Staying on top ofem erging trends w hen It's aIIIcan do to co m plete m y diverse and m ultiplying day-to-day tasks.Know ing w hen it's tim e to im plem enta new technology into ourregular
com munications- don'twantto use new technology justbecause it's there- it's gotto be accessible to and desired bya majority ofmem bers. Staying up-to-date on technology options w ith sm allstaff sm allbudget.Having ecom m unications thatappealto both youngerand olderages.Avoiding spam filters. Storage and archiving m edia form atchanges. Sufficiency ofcontentforso m any vehicles frequency- are w e overe-m ailing to our m em bers? W orkload. Tagglng and filtering data specific to each individualm em ber. Technicalknow ledge.
TechnologicalIearning cun/e. The big question is w hen/ifw e w illstop offering prlntas a delivery option and the buslness m odelw e w llluse ifw e do. The constant internalbattle overw hose responsibility online contentis. The factthatnew m edia have often resulted in people w anting to receive inform ation in m ultiple
formats (oratIeastto be able to choose among m ultiple form ats) which can create a tim e and staffing challenge.A lso,despite the contentm anagem entsystem ,a Iotstillends up on the desk
ofourW eb/tech person,who also serves in a comm unications role (and manages severalother W eb sitesbeyond ourm ain site). The m ix ofprintpublications advertising revenue v.electrenic advedising revenue- grow th in one orboth areas.
AlkssaosARessARcs Fzoulkov lolk(02007
87
E-lzublistîing Trends & uetncs
The open access m ovem ent.Keeping up w ith the W eb fashions and the technology.Using the technology to bettercom m unicate, The partnershlp is nota form alorganizatlon.itis sim ply a cooperatpve effortam ong a11ofthe provincial regional and territorialIlbrary associations from aIIacross Canada.This m akes it difficultto answ erm any ofthe questions in the survey accurately.M ostofthe individual
associations have newsletters orm agazines' .however,one ofthe projects created by the group (The Padnership)has been a digitalborn peer-reviewed journalofwhich Iam the editor. The recipient is now in control.A ny organization hoping to connectw lth a crltlcalm ass of m em bership needs to m ake com m unications available w hen w here and in w hatform any one individualm ay w ish to access it.A nd he orshe needs to W A N T to access it.The m em beris now an active ratherthan passive partofthe com m unications process. The resources to grow and m anage grow lng dem ands. This area is exploding w ith potential.M anaging and prioritizing aIIthe creative posslbilitles- and determ ining w here to apply Iim ited staffand financialresources- is a realchallenge,Everyone has an idea forw hatw e can do and m ostofthe ideas are in factdoable butw e cannotdo them aIIatonce.Know ing w hatthe m em bership w ants,needs,and w illuse is yetanother challenge. Tim e and dollars.M any m em bers do notuse electronic com m unicatpons.
Time and money.W e have no m oney and do notreally generate any (costs are covered) and a1Iofthe partlclpants are very busy. Tim e to Iearn aIIthe technology.Educating m em bers to the new technologies.
Too m any ISP filters blocking e-m ails;too m uch junk e-mail,spam ,etc.;com petition from com m ercialpublishers'overload ofsclentific inform ation. Too m uch grow th and opportunity w hen com pared w ith staffresources. Understanding how m em bers preferto receive inform atlon and how they use technology' . avoiding duplication ofcom m unications and ''spam m ing''m em bers. Using m ultiple m edia to reach the m ulti-age m em bership. W e are behind in offering differenttypes ofelectronic choices forourm em bers.W e do nothave podcasts orstream ing videos forthe m ostpart.Keeping up w ith technology is probably our biggestchallenge.
W e are currently undergoing a majorredesign ofourassociation managem entsystem which w illgive us m uch betterdata and greaterefficiency- butno otherprogram m ing tim e is available untilm id-2009. W e are In the process ofresearching and w illhave to be m oving to a new service provider! W e are slow ly getting into electronlc com m unications.W e are a new bie in the area. W e are atthe very beginning stages and have quite a w ays to go. W e do notcurrently have a dedicated ''M edia M anager''to plan and im plem entan up-to-date presence on the W eb.The associatlon's stove-piped characteris anotherchallenge:There Is no Publications Depaom entto im pose style and standards in contentpresentation across the various departm ents. W e don'tdo itorknow how to incorporate- and w e'd need staffand then have to prove thatit w ould be valuable.
AxssaosARessAncs Fzouxov loxo2x 7
88
E-lw blist,ing Trends s uetrics
W e have a sm allm em berbase and m ostofourfunding com es from federalgovernm entgrants
forspecific projects.W e are a nonprofitresearch associatlon whose main goalis to educate,so w e do notsolicitadvertising.Findlng sufficientresources foractivlties thatare notdlrectly
related to a projectgrant,such as managing online publications and theirsubscribers,is im possible atthis point,W e are considering outside contenthosting or having ourjournal published outside ofhouse. W e have three m ain categories ofm em bership;tw o ofthem are very com fortable w ith electronic com m unications and favorit and the third is slow eron this curve.A lso tim e im poverishm entis a battle w ith com m unications in general. W eb 2.0.incorporating R SS feeds'deliverability ofm essages due to inconsistentpractices regarding e-m ailblasts and black Iists.
W eb tracklng m echanism ;IS staffneed to putcontentonline,w hich takes tim e and m akes it
difficultto m ake m ajorcontentchanges quickly.They are Iooking into a contentmgtsystem W eb site dense and navigation is cum bersom e and attim es counterintuitlve-needs to be redeslgned.In so doing,need to becom e m ore sophisticated offerm ore cutting-edge options
(W eb stream ing,etc.l' ,and to create mem bers-only section ofW eb slte. W hile successfuland respected association Ieadership on staffare behind the tim es technologically and very resistantto belng cutting-edge w hen itcom es to ourW eb presence. A nd having ads on the W eb site is forbidden,so w e're m issing outon a big revenue stream .
W ide range ofIevels ofacceptance by members in use ofelectronic comm unications (some just wantto hold itin theirhands).E-newsletters getIostin the mountains ofe-mailm em bers receive;ifw e really need them to see it snailm ailorfax w orks betteratthis tim e. W ide variety ofm em berabilities and skills.Som e w ant EV E RYT H ING online'som e w ant nothing com puterized- allthe oId form ats.Serving aIIievels is a terrible burden and challenge. W ith evolution in the w ays end users read oure-new sletters:itis becom ing m ore difficultto accurately track open rates.Also,itis increasingly difficultto feelconfidentabouthow HTM L e-
m ails renderto end users (Outlook 2007's problem s are an exam ple).
AxssaosAResslncs Fzouxov lox(02007
89
E-lw blist,ing Trends s uetrics
E le c tro n ic
C o m m u n ic a tio n s B a n e o r B le s s in g ?
E lec tro n ic C o m m u n ic a tio n s
B a n e o r B lessing ?
Have electronic com m unications been a ''bane or a blessing''for yourorganization,and how so?
A ''blessingr':itgives us worldwide distribution ofourjournalpractlcally forfree Increasing our readership and author pool.
A bane forstaff a blessing form em bers/readers but 1say thatonly because w e're constantly fighting the m oney battle and havlng to m ake a case forw hy w e need to be able to deliver contentelectronically.
A blessing.(14) A blesslng- excellentw ay to involve the m em bership. A blessing- w e have had a IotofIuck w ith e-m ailand online m arketing ofourtrade show s and services. A blesslng forsure!C om m unications have been enhanced in every w ay,bringing the organization togetherin ''realtim e.'' A blesslng in thatthey have enabled delivery ofm ore and m ore varied inform ation to m em bers in m ultiple m edia in a very tim ely m anner.A bane insofaras the m ultiplicity ofthese com m unications threatens to overw helm the ability to coordinate and setpriorities,w ith the resultthatquality ofinform ation suffers in som e areas and increasing tim e and effortare needed to break through the ''noise''to delivera m essage.
A blessing in thatw e can com m unicate certain types ofinform atlon m uch quickerand m ore effectively than in print,ata Iow erdirectcost.A bane in thatkeeping up w ith technological developm ents is difficult.A lso ittakes m ore staffeffortto produce electronlc com m unications. A blessing thatcontinues to realize trem endous savings overprint as w ellas m uch quicker com m unication. A blesspng!M uch easlerto com m unicate w ith m em bers atm uch Iow ercost. A blessing.as they allow us m ore tim ely access to m em bers and custom ers.
A blessing,because the/ve allowed us to deliverm ore content,In a timellerm anner,to our m em bers. A blesspng,butbringing m any problem s thatm ustbe solved. A blesslng.It's an easy and inexpensive w ay to educate/alert/inform ourm em bersqq.allw hile achieving a professionalIook. A blessing.W e can getthe new s to ourm em bers fastand getthem to reactquickly. A blesspng.W e can m ore easlly tailorcontentto particularaudiences and controlthe urgency of delivery. A blesslngv..on dem and inform ation delivered to ourm em bers'electronic m ailbox. A blessing.M ore contactw ith m em bers forIess cost.O fcourse w e haven'trealized the costof really m oving publications online orinto electronic form at. A Iittle ofb0th. A Iittle ofboth- keeping up w ith technology is an issue foran overworked IT deparlm entand a group ofw ord people butonce it's up and running it's greatand ourm em bers seem to appreciate the elorts.
AxssaosARessAncs Fzouxov loxo2x 7
92
E-lw blistîlng Trends s uetrics
A Iittle ofboth.Bane because ofgreaterexpectations oftim eliness and speed ofresponse. Blessing because ofIncreased abilities to reach m ore people on a m ore consistentand m ore frequentbasis.
A Iittle ofb0th.It's greatto have additionalw ays to com m unicate w ith m em bers and provlde educationalcontent.How ever the costofentry to any new system orprogram is often high and the expectations ofthe board w illbe thatitw lllbe cheaperthan otheroptions Ilke print!for exam ple. A m ixture,butthe challenges have been im m ense because ofstaffturnover,I'U vendor problem s and Iack ofm em berinterest.O ur pubs sales have benefited butfew m em bers use the site forother purposes. A requirem entand a reality.
A bsolutely a blessing- w e're able to provide tim ely,m eaningfuldata thatm em bers can use in theirow n w ork and to supportourw ork. A bsolutely a blessing.W e are satisfying the electronic needs ofouryoungerprofessionals w ho w illnotread inform atlon unless it's pushed to them electronically.Hopefully,this m eans the association w illcontinue to be relevantto youngerm em bers. A n opportunity to do m uch m ore- internationally,volum e w ise and in presenting m aterialand delivering itin Iess costly m odes.
Bane,because ofchallenges w ith heightened sensitlvity Ievels ofspam program s
Bane,m em bers Iove itas a benefitofmem bership.W hile nonmem berrevenue (subscriptlon and advertising)is slow to come itis growing everyyear. Bane,there are vafying opinions am ongstleadership abouthow m uch tim e and m oney w e should putinto electronic com m unications. Bane:form atting Bane;how ever,Irecently changed W eb outsourcing com panies and itis slow ly becom ing a blessing. Because ofourIim ited W eb and database capabilities,w e have notdeveloped a fullpotentialfor
online offerings,W e have justa basic W eb site where we post1 or2 PDF documents,As we im plem entournew A ffiniscape database itw illofferourm em bers tw o m onthly e-new sletters and glve ournew W eb site the opportunity to post new s item s and other pertinentelectronic com m unications. Big help so far. Blessing- A ble to quickly co m m unicate changes and new s to m em bership.Bane- m any do not recognize the ''cost''ofdeveloping and distributlng,both from the hum an resources perspective as w ellas the credibility factorto m em bership.
Blessing,by far.They are a bane too butthe advantages faroutw eigh the disadvantages- the advantages ofspeed custom ization cost and tracking/feedback aI1com e to m ind.A nd the w orld ofonline com m unication is everevolving,w ith,Ihope.the prom ise ofeven better,tighter connectlons in the future. Blessing,Costefficlencies.Speed. Blessing.Costsavings.
Blessing.C riticalto ourfuture. Blessing.Have extended ourreach dram atlcally to serve Iarge num bers ofprofessionals and students beyond our m em bership. AxssaosARessAncs Fzouxov lox(02007
93
E-lw blistilng Trends & uetrics
Blessing.Ithas m ade my job m uch easier. Blessing.M em bers w antand receive inform ation quickly.
Blessing.O urm em bers are surgeons and Iike gettlng info atunusualhours.They also respond favorably to online education. Blessing.Provide the ability to reach a Iargeraudience,includlng nonm em bers. Blessing.They save a fortune in paper,printing ,and postage.M any things w ould notbe published ifw e had to budgetforthat. Blessing.W e are able to distribute inform ation thatw e can'tafford to print' ,w e com m unlcate im portantinform ation to ourtargetcom m unity regardless oftheirstatus as m em bers'and w lth m ass e-m ail w e can reach ourm em bers directly,ratherthan having m ailings getfiltered by secretaries w ho don't know any better.
Blessing.W e're justbeginning to realize the potentialto Ieverage ourprintpublications. Blessing.W ith mostmem bers outside the U.S.!W e are now able to make ourflagship journala m em bership benefitforall...this is the firsttim e in the 8s-year history ofthe assoclation thataI1
m em bers can gettheirofficialjournal! Blessing and would be more so with additionalfundlng,resources.and stafhng :) Blessing because it's m ore tim ely and easier/cheaperto produce. Blessing because ourtim ellness is increased- printproduction ''Iagged''on tim e-sensitive m aterial.Itis also easierto include an action w e'd Iike ourm em bers to take electronically. Blessing butchallenge as w e em bark on a totalW eb redesign. Blessing buthave becom e too relianton them . Blessing forthe m ostpart- m uch m ore costeffective than print,butw e find w e m ustalso put certain things in printthatm em bers can hold in theirhand such as ourconference brochure. The tem ptation to over-send electronic com m unications m ustbe closely w atched as w ell.
Blessing forthe m ostpart. Blessing m ostly butdecentralized structure oforganlzation has created com plaints and concerns thatw e unintentionally spam ourm em bers w ith too m uch electronic com m unication. W e are considerlng a m ore centralized approach.
Blessing on the budgetfront,given ourvery Iarge mem berbase (80,000+),buta bane as they depersonalize the relationship in a w ay thatencourages apathy.Personalization rem ains the criticalIink butitis in its infancy in m any w ays and calls fora big change in processes and behaviors,both w ithin the Instltute and am ong recipients.A nd change com es slow erthan needs. Blessing relative to speed and efficiency. Blessing.W e can getnew s outto m em bers Im m edlately- especialiy if it's a nationalnew s story w here w e expectm em bers to getm edla calls.W e also can com m unicate professionaland association new s w ith a sm allfinancialinvestm ent.A nd w e can use electronic com m unications to draw m em bers and prospects to the association W eb site. Blessing!G ets ourw ord out in a variety of m edium s.
Blessing!O urnew sletterand e-blasts are low -cost efficientw ays forus to speak to our m em bers...they supplem ent butdo notcom pletely replace our papercom m unications.
AxssaosARessAacs Fzouxov loxo2x 7
94
E-lw blist'ing Trends & uetncs
Blessing,because w e can be m ore flexible and publish inform ation m ore qulckly online.Also, there are significantsavings by avoiding printlng bills and postage.O n the dow nside,w e know
thatourmem bers are experiencing e-overload (in general notjustwithwhatwe are emaillng to them ).W e are considering a Iimited numberofprinted com munications,whichwould be mailed. Blessing,fastercontactw ith m em bers Iess expensive than postage. Blessing,forsure!W e are saving a 1otof m oney on design and printing by phasing outprint new sletters.Beyond the financialbenefit how ever w e are able to increase the publlcation
frequency to monthly (the printnewsletterwas supposed to be quarterly,butwe nevermanaged to keep iton schedule).Because the newslettercan be shorterand production is so m uch easier it's m uch easierto hitourm onthly target. Blessing,m ostly.W e began putting a Iotofprintresources on the W eb before PD F existed' using thathas saved a greatdealoftim e.Butw e seem arrested in the technology atthat point- even our Iistserves are only sem i-successful.Figuring outhow m uch ofthe ''failure''of som e technologies and efforts is the resultoffailed strategy,and how m uch is due to the nature ofourm em bers and theirpreferences and w orking Iives Is a m atterourstaffdoesn'thave tim e to parse. Blessing.A s a m icro associatlon.w e w ould nothave been able to com m unicate as frequently or as effectively w ithoutelectronic com m unications. Blessing.Ibelieve thatour m em bers have a delete key,and they aren'tafraid to use it.Ifthey don'tcare and don'tw antto read fine by m e.Takes a splitsecond forthem to delete it.Ican't feelthis casualaboutprinted pieces,w hich are so m uch m ore expensive to produce. Blessing.Provides 24-7 access to inform ation- readily available w hen the m em ber needs it. Blessing.Substantially extends ourability to m eetthe organization's m ission.
Blessing.W e geta good response from ourm em bers on ourW eb resources com m unication and developm ent. Blessing.W e have m oved the prom otion ofourprogram s and products to an all-electronic approach,realizing a significantsavings ln printlng and m ailing costs. Blessing.Easy w ay to getcriticalinform ation to m em bers fast.
Blessing.E-new sletteris very w ellreceived,costeffective etc.O nllne directory is very w ell received,costeffective,etc. Blessing.Itenables m em bers to w rite us w hen itls convenientforthem - ournurse anesthetists w ork differentshifts around the clock- and then provides an opportunity for staffto respond during business hours.Justfacilitates ourability to reach each otherin a convenientm anner.
Blessing.Ithas offered us a new revenue stream contributed to efficiencies by posting vendor inform ation and form s online and increased the speed by w hich w e com m unIcate w ith m em bers. Blessing.Itis m uch m ore costeffective to offeran e-m ailversion ofthe new sletter.Itw as previously m ailed orfaxed and thatis very tim e consum ing and can be costly. Blessing,Low -costw ay to prom ote m ission and m ake related inform atlon avallable.Provides m arketaw areness forsm allorganization.Electronic new sletter has enabled us to integrate contentfrom m agazine and ourtw o W eb sites and augm entw ith m ore currentnew s.
Blessing.M any m em bersjoin to gain access to ourelectronic publications.
AlkseaosARessAncs Fzoulkov lolk(02007
95
E-publistîlng Trends & uetncs
Blessing.M em bers have m any Iearning m odalities' ,EC addresses the onllne m odality.Itallow s us to provide Inform ation m ore quickly,in greaterquantity,and to a w ideraudience than w e can w ith print.EC allow s form ats printcan'tprovide such as video audio w eblnar and online calculators,quizzes,etc.Flnally,itw illallow us to provide user-generated content,tying m em bers to the publications and to the association- w hile advancing theirknow ledge. Blessing.O urm em bershlp gives high m arks to w eekly new s and com m unlcations.A lso helps w ith m eetlng attendance. Blessing.O urprim ary e-m ailnew sletteris rated as one ofourtop products and is one ofthe bestw ays to com m unicate w ith our m em bers and the Iarger industry. Blessing.O urreach has been extended,tim ely delivery ofinform ation is greatly im proved and Iots ofform erly m anualtransactions are now autom ated and available to ourinternational m em bership 24/7.O ur m em bers are betterconnected to us now than everbefore.
Blessing.The ability to meetourcom munications objectives in a powerfulway,yetsave m illions of$$ v,print, Blessing.W e are able to get inform ation outto ourm em bers quicker. Blessing.W e can now publlsh docum ents targeted to relatlvely sm all,segm ented audiences
withoutthe expense ofprinting (orwarehouslng stock).The weekly e-newslettercould nothave been done with ourcurrentstaffas a printpublication (and would have costmuch more to produce).Electronic publishing adds a Iotofflexibility so we can provide the rightm edia forthe specific need.Itcom plem ents w ellourprintpublishing efforts, Blessing...able to dissem inate farm ore and betterInform ation to the m em bership in a tim ely, cost-effective m anner.A ble to link to orshare related/supplem entary Inform ation enhancing service to m em bers m uch m ore easily and electively.''C om m unities''have been an excellent sharing tooland should only becom e m ore pow erfulin the future. Blessing...quickerand saves m oney.M em bers have notcom plained. Blessing:cost-effective dissem ination ofinform ation advice and new s. Blessing:a betterand m ore regularcom m unication w ith m em bers.
Blessing:by enabling us to reach m ore m em bers faster. Blessing:easierto com m unicate m ore inform ation in tim ely m anner. Blessing' .m ore stream lined and efficientproduction processes internally' ,greatercredibility and relevance in the m arketas an association publisher''ofnote.''Bane:the costs ofsustainability and m aintenance ofthe back end'differences in decision-m akers v.purchasers in the m arket
(requiring more nurturing ofrelationships before a purchase is m ade). Blessing' .O urcom m unications are stream lined;people getinform ation quickly' ,reduces costof getting im portantinform ation to ourm em bers'gives us ''touches''w ith the m em bership on regularbasis,rem inding them ofthe value oftheir m em bership' ,w e've had to collaborate w ith each otherm ore so thatw e are notbom barding m em bers w ith m essages aIIthe tim e. Blessing;our m em bers are able to receive up-to-date new s often before m ass m edia accounts. Blessing,allow ing us to be ''outthere''farm ore than w e w ould have been otherw ise spreading the w ord,im proving ourim age and ourreach. Blessing.A llow s fortim ely,efficientcom m unicatlon. Blessing.Has allow ed us to expand ourreach beyond w hatstaffsize w ould allow .
Blessing.Saves postage,instantcom m unication instantresponse.
AxssaosARessAncs Fzouxov lox(02007
96
E-lw blist,lng Trends & uetncs
Blessing.W e are able to provide m ore inform ation m ore quickly.
Blessing.W e have justbegun ourfirstonline courses and we have had a very good response. 80th.
Both.Bane it'sjustone more bi9 thing to do.Blessing,we can provide much more inform ation quickly to m em bers and the public. Both.Bettercom m unication w ith m em bers'butunw ieldy to m anage. Both.Blessing-quick,cheap m eans ofco m m unication.Bane- info overload notuser-friendly, Iack ofe-m ails from m em bers m anaging data. Both.Definitely a double-edged sw ord;digitalcom m unicatlons are cheap and easy and
therefore subjectto overuse/m isuse. Both.Itgreatly facilitates com m unlcations and reduces cost.H ow ever!w ith a technically savvy m em bership,expectations forim proved functlonality increase farm ore rapidly than w e can afford to respond.W e're asked to provide A m azon.com functionality on a M om & Pop budget. Both.Reduced costs forregularcom m unication.Reduced im pactofcom m unication because people receive so m any e-m ails from so m any sources.O urs m ay getIostin the crow d. Both.They've saved us a greatdealofm oney,allow ed us to have m ore tim ely com m unications, given us added flexibility.and provided fortargeted com m unications.But readership seem s dow n,spam filters are a problem and som e m em bers don'tgete-m ail. Both.W e can getinform ation to ourm em bers fasterthan everbefore yetm em bers are
somewhatoverwhelmed by aIIthe electronic com m unicationthey receive (from usand others). Both a bane and a blessing.It is up to the organization to turn ourefforts into m aking ecom m unications a blessing.This is a significantchallenge buta necessary one. Both a bane and a blessing.A blessing because w e can com m unicate w ith m ore ofour m em bers in a cost-effective w ay.H ow ever,it's a bane w hen m em bers com plain thatthey don't receive oure-m alls because w e have problem s getting through som e spam filters. Both!Ithas created a space forthinking to be m ade available forfree butitis a 1otofw ork.It has increased ourprofile.
Both!Ithas helped us do m ore.Butthere is a steep Iearning curve w ith each new program . Both!They are greatw hen you need to getthe w ord outquickly and allow fora Iotofcreativitybutbecause electronic com m unications are so readily accessible they have a tendency to be ''overusedj''thereby dlluting ourm essage. 80th.O n one hand ,it's a greatopportunity to getthe w ord outIn a relatively inexpensive form at. O n the other hand,ittakes m ore stafftim e than i'm eets the eye''to produce in a professional m a n n e r.
Both actually.Electronic com m unications have allow ed forrapid developm entofour organization butw e also receive feedback thatourm em bers are becom ing desensitized to the am ountofcom m unications thatcom e outofouroffice.
Both butmore ofa blessing than a bane.W e can do so much more asan organization (faster too).Now ifwe can justgetauthors to submitgood graphic fiIes,...... Both,depending on w hatthe com m unication is and to w hom it's directed. Both,speeds com m unicatlons but rem ains hard to keep up w ith the volum e. Both the platform s are inexpensive to im plem entbutthe stafftim e and needed expertise have increased.
AlkssaosARessAncs youlkov lolk(02007
97
E-luublistiing Trends & uetncs
Both.Itm akes getting tim ely inform atlon outeasier.Butm any in ourorganization struggle w ith determ ining w hich com m unication m ethod is bestfortheirm essage.A nd m any try to over-use electronic com m unication.Itis notthe answ erforeverything.
Both.The transition has been difficultand has tem porarily setus back in term s ofproduction efficiency.The blessing is thatw e expectefficiency to ultim ately increase dram atically once w e have fully m ade the transition and are taking fulladvantage w hatthe all-electronic w orkflow has to offer. Both.They have opened doors to new services and com m unication w ithin the industry w e serve.H ow ever,w e need m ore staffing to handle the needs! Both.Associations are in the business ofcreating com m unity,and electronic com m unications can really supportthatgoal.W e are able to getinform ation outto the m asses quickly and processes are In place to supportthe exchange ofinform ation.M any ofourm em bers do not
use a com puteron a daily basis still.Thatis justone reason thatwe cannotdrop ourprlnt publications.W e are stillin the m ode ofthrow ing printcontentonline ratherthan creating fresh contentforonline. 80th.Blessing as cost-saving.Bane- hard to navigate.
Both.Keeping inform ation currentand fresh is a constantprocess.Keeping the system running properly and glitch-free.Keeping abreastofeverchanging technology.Econom icalw ay to presentand sellyourproducts.Easiestw ay to reach youraudience.S peed ofcom m unication. G enerates revenue. Both.Rem em berw hen they said thattechnology w as going to give us m ore Ieisure? Increased efficiencies have been w onderful butalso have 1ed to greaterdem ands/expectations form ore and hlgherquality production. Both.See the answ erto 22.W e are trying to keep ourfeetin both w orlds- electronic and traditionaland it's both a bane and a blessing. Both.The D EM A N D forrapid response and availability ofservices on the W eb exceeds our currentstafrs capabilities.
Both.They are a blesslng because they allow m uch m ore tim ely com m unication w ith m em bers and help the organization engage them in im porlantissues.They have also provided an additionalsource ofadvertising revenue.They are a bane because ofthe difficulty oftracking and coordinating ourow n m ultiple com m unications to m em bers from various units w ithin the organization.Som e m em bers feelthey receive too m uch ''junk''e-m ailfrom us. Both.They have allow ed us to com m unicate cheaply and m ore frequently.That's good for staff- w e're proactive ratherthan reactive and m ore aggressive m arketers.It's bad forstaff because w e're aIIactually w riting,creating!coding,sending,and tracking e-com m unicatlons. From the m em bers'perspective they receive m ore frequentcom m unications butthey have Iess tim e than everbefore to keep up w ith the inform ation and there's a Iotofcom petition. Both.They require additionalfinancialand personnelresources and they generate very Iittle return on investm ent,butw e are m oving fo- ard w ith them because w e believe thatfuture
generations ofmem bers wiIIpreferelectronic com munpcation.(This has notbeen the case so far.) Both.W hen the system w orks it's great- butw hen the serveris notw orklng,it's difficult. Both...it's Iike a double-edged sw ord.Itis a terrific avenue forgetting inform ation out,buton the fllp side everyone w ants w hatthey w antN O W !Com panies Iike Am azon have spoiled the custom er.Everyone thlnks thatw e should operate in the sam e m anner and w e sim ply do not have the financialorhum an resources to do that.
AxssaosARessAacs Fzouxov loxo2x 7
98
E-lw blist,lng Trends s uetncs
Both.A necessary m em bership benefit butnotyetpaying foritself. 80th.Easier,cheaperto distribute m essage,butneed to co ntrolnum berofe-com m unications to avoid m em bers ignoring/tuning outaIIe-com m unications.
C om m unicating electronically is a big partofoursen/ing our m em bers- lw ould say blessing m ore than bane:e-new sletters e-m ail,W eb content etc. a11enable us to reach and serve them in biggerand betterw ays. C urrently a bane because everyone feels they can do an e-new sletterthathas m any adverse effects:inconsistentIook,feel and style;degradation ofcontentin m ain contentvehicles'too m any e-m ails to m em bers' ,and inconsistentm essaging.A s w e solidify ourprocesses and understandlng ofw hatdeserves its ow n vehicle the future w illIook brighter.Butw e m ove forw ard because itis betterto struggle through the challenges ofchange than fallbehind the cu rve .
Definitely a blessing as they allow us to do m ore with Iess,focus ourcomm unlcation (especially advocacy com munication), Definitely a blessing.T hey m ake valuable new s and specialized technicalinform ation available globally,24/7 to aIIaudiences w ithoutdiscrlm ination.
Definitely a blessing.M ostofourconference registrations are now done online (saving stafftime and increasing conference attendance).O nlinejob ads now produce enough revenue to cover A LL W eb site operating costs.O rganizationalnew s has been shifted from the m agazine to the W eb site,freeing up pages form ore features ofgeneralinterest. Depends w ho you ask.O veralla blessing,butim plem entation has presented challenges. Easy distributlon.editing,and segm entation strategles;how ever.ourm em bers com plain oftoo m uch e-m ailand thatthey are now tired of reading online.The costsavings are substantialand w orth the effortforthe organization and our m em bership.
Electronic com m unications have been a blessing- a costsavings,quickestw ay to com m unicate to m em bers- ithas opened so m any doors forcreating m em bership value and com m unity,especially in the ever-grow ing borderless w orld. Electronic com m unlcations have been a biessing in thatthey allow us to save m oney on print costs,getourm essage and inform ation outto m em bers quickly,and delivergreaterinteraction w ith m em bers.Ithas been a ''bane''to getm em bers to m ove to electronic-only form ats though they have com e a Iong w ay in a shorttim e.Itis also difficultto getaIIstaffon board aboutusing electronic publicatlons and taking ow nershpp fortheirstuff. Electronic com m unlcations are absolutely a blessing forthe Iibrary com m unity.Partnership:the Canadian JournalofLibrary and lnform ation Practice and R esearch has been a w onderful
success thusfar.The journalis suppoded by the University ofGuelphforserverand technical support,as w ellas the O ntario Library Association forcom m unications costs ofthe editorial board' ,otherw ise,itis run com pletely by volunteers. E-m ailhas been an excellenttoolbecause w e have constltuents aI1overthe w orld.Lately,
however,there have been many problems with using broadcaste-m ailand with filtering (coming and going). Excellentforquick com m unications to a11m em bers atno cost.Poor because ourm em bers get too m any e-m ails so they don'topen them all.
AxssaosARessAacs Fzouxov lox(02007
99
E-lw blist'lng Trends s uetncs
Forthe m ostparta blessing:reduced directm allcosts,allow ed us to targetaudiences by m em bercategory,and appealed to people w ho rely on electronic com m unications,M em bers Iike the idea ofbeing able to click through im m ediately to form s oradditionalinform ation they need.BUT w e found m em bers stillexpectto receive hard copies ofsom e things,suc;h as dues notices,etc.To a Iarge degree:they Ignored e-m ailed notices thatallow ed them to click through and renew online.
Fully a blessing given we are strictiy an online science journal'-) G enerally a good thing.Com m unications have certalnly been stream lined and the transferralof ad files goes m uch m ore quickly than in the olden days.O n the flip side ourincreasing dependence on electronic technology proves frustrating w hatw ith the increased am ountof spam as w ellas ourneed to m anage thatspam .In term s ofcom m unicating w ith the m arket,
electronic side has been veryhelpful.O urassociation (AW CI)receives kudosforIaunching and m aintaining an inform ative new sletter. G enerally good'able to dissem inate m ore contenton a tim ely basis.Problem is w ith senior m anagem entw ho resistonIIne-only distribution and stillcling to printas the only true indication ofa quality product. G ood.It's a m uch m ore flexible m edium !and m em bers can access the inform ation as they see
fit(i.e. access to the digitalverslon ofthe magazine).However the sam e staffis doing more work:printand W eb v.justprinta few years ago. G reatforupdates and Iast-m inute calls to action.Saves $$$ to send com m unications electronically.Creates some PR problem as mem bers think we are the reason they getjunk em ails from otherfolks. Hard to keep up w ith Iim lted staffresources!butessentialforstaying currentand ''forw ardthinking''w ith the industries w e sen/e. Have been good forthe association.Saving m oney in printing,distribution,and stafftim e. Have been very successful. Have helped us getourcontentdistributed farm ore w idely than w ould have been possible w ith
justprint.Have broughtincreased exposure to ourcontentand resulting increased recognltion ofourassociation's strength as an authoritative contentprovider. Ibelieve it has been a blessing,giving m em bers anotheroption though they stillvery m uch value printpublications. Icould spend 40+ hours perw eek sim ply w riting and responding to e-m ail.It's horrendous. Strategic w ork- w hat's that? Ifind itm osteffective form arketing publications,education,and events.Stllla challenge as a prim ary com m unications tool. Ithink both.C ertainly have saved costs and tim e,and have m ade us a bItm ore relevant because w e can getinform ation outquicker.Expectatlons are m uch higher in this regard.New challenges in m aking sure thata11m em bers are inform ed. Iw ould have to say despite the opportunities and potential ourassociation has struggled to find its w ay folw ard in the digitalw orld.A Iack of understanding coupled w ith poor Ieadership up untilvery recently has putus atIeastfive years behind the tim es. In general,a blessing- w e're reaching farm ore people than ever before. Ithas been a blessing.Being able to use the W eb to publish and distribute som e ofourenew sletters has saved the organization m oney and allow ed us to continue to getour m essage out.
AxssaosARessAncs Fzouxov loxo2x 7
100
E-lw blist'lng Trends s uetncs
It's becom e a crutch thatw e rely on too m uch.ItIets Individualdepartm ents do to()m uch atthe Iastm inute.and because there Is no cost,everybody w ants to send everything- even though w e're Ioslng readers by not being selective enough in w hatw e send them .Fora sm all targeted organization,Ithink the benefits are obvlous.F()ra largerorganization w ith a Iotgoing on,it's hard to segm entexactly w hatpeople w antto know . It's been a bane- e-books are perceived as having Iess value,ourW eb site is a nightm are due to Iack ofInternalcontrols and a clearW eb strategy. It's been a com bination.The costsavings and tim eliness have been great,buttoo m any ofour staffm em bers do notthink aboute-com m unications in a strategic w ay since it's free.They have the tendency to think that since it's inexpensive w e can bom bard m em bers overand overw ith inform ation.w hen thps can actually overw helm ourrecipients. It's been a cost-effective w ay to reach m em bers,butIt's over-abused.EV E RY departm entis blasting the m em bership fordifferentissues so instead ofreaching outand touching our m em bers w e're m olesting them .There is no tracking system to m ake sure a Iim ited am ountof
e-m alls go out(orno coordinated effort). It's been a positive.W hen w e produced a printed new sletter,itw as z-color'now w e use Iots of im ages In fullcolorto illustrate articles' ,the contentis m ore attractive and m ore engaging.
It's doubled the workload.There was a time (ah)when the magazlne was my primary responsibility (I'm a one-woman shop).Now Imanage a magazine W eb site and listof new sletters that m ustgo out in htm land textand via fax.W e w antto redo ourW eb site this year and the boss is on m e to getm oving,butw hen do Ihave tim e forthat'?! It's ourreason forexistence.
It's stillnew 'untilit'suniversally accepted itjustmeans double work. M ixed bag- painfulforslow adopters in the industry,m uch w elcom ed by those w ho are plugged in.
M ostly a blessing.It's m uch easierto getthe rightstuf'finto the righthands atthe righttim e. Som etim es a bane- people expectfar m ore custom ized contentthan w e're prepared to deliver
atthistlm e (and forthe foreseeablefuture). M ostly a blessing.It's a greattooland w e hope to save m oney on ourprpntnew spaperin the future.Butgetting there is tough. M ostly a blessing,as w e can do m ore w ith less budgetand staff. M ostly a blessing,butthere are days w hen the serveris dow n or som ething isn'tw orklng w hen 1 m ightgive you a differentansw er.G enerally speaking,how ever w e are able to provide sm allto m edium organizations w ith m uch richercontentthan they w ere able to receive before new m edia becam e available. M ostly a blessing.It's given us betterexposure and the costto create is m uch m ore efficientfor the assoclation. M ostly a blessing.The expediency ofelectronic com m unications Is a huge plus as are the cost
savings (specifically in m ailing costs). M ostly blessing as itreduces printcosts butw e are finding itdifficultto find readers due to the overw helm ing num berofeled ronic com m unications. Neither.O urm em bers w antm ore electronic com m unications and w e've had challenges im plem enting these changes.How ever:ultim ately ithelps ourassociation keep ourm em bers happy and com m unicate m ore effectively.
AxssuosARessAncs Fzouxov loxozx z
101
E-lw blistîlng Trends & uetncs
Nelther.so far it'sjustone com ponentofan overallcom munications strategy,butblastfaxes and dlrectm ailare stillvery im portant. Norm ally a blessing,VeW good response rates,
O n the w hole,they are a blessing.W e've trim m ed printand m allcosts substantially.T here's an
airofexcitementaround electronic publishlng thatenergizes staffand (we hopel)mem bers. Even ouradvertisers w ho have been slow to m ove to online advertising,are suddenly pushing forthis option in theirad packages.There's a bitofthe W ild W estin the rate environm ent BUT w e're m oving to establish structure and controlaround that. O urdaily e-zine Is hugely popular.P lenty ofroom forim provem entin the e-com m area,though.
O veralla blessing,because it's m uch easierto com m unicate urgentitem s to our m em bers in a tlm ely fashion quickly getting them the Inform ation they need to take action.A bane because of staffresistance and Iack ofresources. O verallIthink theireffectis positive.W e can com m unicate w ith m em bers m ore quickly and in m ore w ays than everbefore.Such developm ents as onllne voting,online sun/eys,and online conference evaluations have been a realhelp.A nd being able to send outcom m unications that
provide a Iinkto a form oradditionalinfo is great!W e also have two majordirectories online (in separate W eb sites).OverallIthinkcom munication with m em bers hasbeen im proved. O verall Iw ould say electronic com m unications have been a blessing because m ostm em bers do favorthis type ofcom m unication and it has saved the association a greatdealofm oney.It also allow s us to deliverpertlnent!relevantinform ation in a m ore tim ely m anner. Prim arily a blessing.O urcom m unication w ith and from m em bers is m uch m ore open and responsive.W e've been able to increase the w ays in w hich w e capture and distrlbute inform ation to our m em bers and othercustom ers- m ore options thatfitvarying needs and technologies. Printnew sletterw entelectronic 4 years ago and has Iostreadership buthas also notbeen adequately supported.Som e Board m em bers w anteverything electronic.and others are fearful ofit.
Pros:Fasterdlssem inatlon ofInform ation to m em bers on im portanttopics.Bettertargeting of inform ation to specific segm ents ofourm em bership and in the form atthey prefer.M ore tim ely m arketing ofassociation events and products.w hich has helped those sectors be m ore successful.C ons:Inform ation burnout- sending outtoo m uch inform ation in too m any different electronic products.Electronic com m unications aren'tcheap In term s ofstafftim e and actual creation/dissem lnation costs. Significantcostsavings. Silly question.Print is o-v-e-r.
So farthey have been good. Som e ofb0th.If notoverused itIs a good w ay to keep In touch w ith m em bers and give them inform ation they w antand need butif itelectronic com m unications are overused they are easily ignored. The transition has been rocky attim es b/c ofthe nature ofour m em bers.How ever electronic com m unications Is the w ay ofthe w orld now .Ithas been a blessing in m aking inform ation delivery to our m em bers so m uch m ore tim ely,efficient and relevant. There are pros and cons.
AlkssaosARessAncs youlkov lolk(02007
102
E-luublistèing Trends & uetrics
They are,in fact a blessing because a Iarge portion ofourassociation's m em bership Is scattered around the w orld.Butas an association w e have been slow to really take advantage ofw hatelectronic m edia can do.
They have allow ed us to reach speciallzed groups and ourentire m em bership w ith im portant inform ation. They have been a blessing because w e can produce m any m ore m aterials m uch fasterthan in the pastand have been able to provide so m any m ore m ethods to Iink ourm em bers to one another. They have been a blessing in thatthey enable us to com m unicate fasterand m ore cheaply w ith m em bers than 10 years ago.H ow ever they presenta Iotofchallenges in thatthey require additionalcontentand technologicalexpedise to an already overloaded staff.
They have been a blessing,allowing us to speed up ourproduction process (no m ore printing) and to use inform ation in a m ore targeted fashion. They have been both- w e have extra revenue,butthey have taken aw ay ad dollars from the printed m agazine. They have helped dissem inate inform ation m ore readily. They've been both a bane and a blessing.The m echanism s by w hlch to send outthe inform ation m ay be cum bersom e,butthe inform ation Is available instantaneously. Too early to tellas w e are in the infantstages ofelectronic com m unications w pth m em bers and nonm em bers. Truly a blessing w lth e-m ailand Blackberrys to be able to com m unicate w ith board and other staffm em bers.A lso a curse in thatyou are never ''aw ay.''
Untilnow a bane because have used antiquated tools.U pdating the W eb site to reflect21st century technology has been a challenge because ofm oney.In addition,the currentW eb site has fallen w ay shortofw hatw as prom ised to and contracted by the previous directorof com m unications thus instplling a skepticism in currentleadership and staff. W e are trying to m ove m ore and m ore electronically to be m ore cost-effective.Som e m em bers receive this change w ell'others don't.
W e changed ourm em bership new sletterfrom printto electronic in January.Itim m ediately
saved us $50K in print/postage.There are stilla few old-tim ers who w antpaper,butwe only publish electronic,distribute via e-m ail.and archive on the W eb.M any non-perlodicals carry high productlon costs fora m em bership thatsqueezes pennies and a totalunltsale of 100-300 units.Isee us m oving tow ard electronic delivery forfree as m em berservice.
W e have been able to save considerable m oney on m ailings since w e send m ostm aterial electronically now .Stafftim e needed to prepare these m aterials has notchanged significantly, and since w e neverrelied on printadvertlsing,ourrevenue stream has notbeen adversely affected by going electronic. W e Iike to give m em bers inform ation in w hateverform atthey find m ost useful be itprintor electronic.W e have to as society undergoes the biggestinform ation revolution since G uttenberg.H ow ever,ourIT division has becom e the Iargestin the organization,and to feed the beastconsum es huge resources w ithoutany proportionalnew revenue stream s to support
it(yet). W e only use electronic com m unications.Ihave a box ofIetterhead Ihave to m ake a pointof
using,justso itdoesn'tgetdusty.Ourmem bers are dispersed areund the world and frequent business travelers.W e w ould never reach them on paper.
AxseaosARessAncs Fzouxov loxo2x 7
103
E-lw blistiing Trends & uetncs
W e think ithas been a blessing- w e are able to speak to m any m ore in the field than ifw e w ere Iim lted to print,O ne ofourbestsellers has had over200,000 hits and w e think its electronic presence has influenced the sales. Y es!W e're m uch m ore connected to m em bers butw e have m ore than 100 publication deadlines each year.
Yes,it's cost-effective and efficient(blessingl;but transitioning to a new platform ischallenging and time-consum ing (bane).
AxssaosARessAacs Fzouxov lox(02007
104
E-lw blistilng Trends & uetrics
E -m a il In v ita tio n a n d
S u rve y Q u e s tio n n a ire
E-m ail Invitalion a nd S urvey Q uestionnaire
Electronic Publishing Trends and Practices Survey Because you are a Ieaderin association publishing,yourfeetback on association electronlc publishing practlces is ofcrltlcalim portance.A s w e m entioned ln ourearliere-m allto you w e hope you'lltake a few m om ents now to com plete this sun/ey. The A ngerosa Research Fountation has partnered w lth the Society ofNationalA ssoclation Publications
(SNAP)and Stratton Publishing & Marketing Inc.to conductthls Im portantIndustry study,whlch will provide valuable data and inslghts forassociatlon publishers and executives on trends in electronlc publish1ng. The survey Is easy to com plete In about15 m lnutes orIess.11asks forinform ation on yourassociation's currentpractlces in electronic publishing ofnew sletters and othereleclronic com m unicatlons.In m osl cases,w e have sentthls questlonnalre to only one person atyourassoclatlon so yourresponse Is crilically im portantto the study.Ifyou are notthe bestperson to provide this dala please fclrvk/arcfthis em ailto som eone m ore appropnate.A IIdata w lllbe treated confidentlally and used in aggregate form only.
In return for yourtim e,aIIsurvey padicipants w illreceive the follow ing' . Executive S um m ary of highlights of survey findings . D iscounts on the com plete study report . A n oppodunity to w in one of2 FR EE ipod nanos to be given aw ay! .
Even m ore,you w iilknow you have conlrlbulet to the developm enlofan im porlantbase ofdata on electronlc publlshing practices thatw illaid in assoclatlons'strateglc decislons. To take the sun/ey online slm ply:C lick H ere
W hen you com plete the queslions on one page,hitthe ''contlnue''atthe bottom and go on to the next page unlilaIIquestions are com pleted.Ifyou have questlons orproblem s conlactC arrie W ood at 703/914-9200 ext.25 orcwoodl strattonpubacom .Ifyou preferto com plete yoursun/ey via a phone interview please contactCarrie W ood to schedule. Thank you in advance foryourparticipation. Debra J.Stratton Presldent A ngerosa R esearch Foundatlon Stratton Publishing & M arketing Inc./stratton R esearch
AxssaosARessAacs Fzouxov lox(020:7
106
E-lw btistîlng Trends & uetrics
EI
nic PllblishingTrends arld Benchmarks
m l (/Jnotknowl ed- F' wv'* a 4' lze.> lf,pleasesklp '/le.M Hom 'ed - lypz'* foliowlngquesttms* tltek stofp urablllyi#' .
E-NEW SLFITERS 1.Ib esyeurofganizae npublisllene crmaree-newslettefs? o Yes
u No
Please enswerthefollcwingquestionsabolltthe e-newsletterp u considerto bep llrprimalyassociationenewsletten 2.W hatisthe nam e elm tlrpz/rzds zzge-newsletter' ?
a.W hatffequencyisyeurzlz/ra- em ewsletteo E1Lessthanquarterly(1x.3xperyear) (E1 kuarterly(4xperyear) u Bimonthly(approx6xperyeaf) E2 Monthly(approx12xyear) (L1Semimonthly()rbiweekly(appsnx24xperyear) u Weekly(approx52xperyear) EE1Daily()rm orefrekuent
b.Whatistlleedittdalfocllsandclmtentefyx rzl///i?dpre-newslettef?(Pleaset' ///tM,theoption thatmost closek matchesyoure-newsletteK) (71 Generalmembership and assgciatign news
t' .. l Indqstryand/orprofessionalnews (L1Combinationofindustl/professienal/associationnews(inclgovtrelations/profdev assocevents,calendaretc.) (L1Governmentrelations/regulatoe/legislativeqews (L1Advocacy/privatesectoradvocacy (E1 Specialintefest/knowledjeareas u Supplement/preview tomagazineorjournal (LICalendapfocnsedwithupdatesaboutevents/prodrams/meetings (E1 Careerand professionaldevelopment
u Donoreducation/fundraising (LISales/marketing (D Otherfocus/coptentorcombination;(PleasespeciY ) c.W hatfcfm atdayou useferp urzlzli/llzpe-flewsletter7 u HTM Lwithorwithx tgraphics u Plain textw ithoutIinlçs u Plain textw itllIinks
u optiontoview asHTMLortextformat(recipient'schoice) u PDF attachm ent u E.m ailinvitation with Iinkto view e.newsletleron the W eb
u Otherformat:(Pleasespecify)
AlkclEaosAReseARcH FzouNov lolko 20()7
107
E-publishinq Trends & M elr/c.s .
1.Wh0istllepdmarytargetaulienceofyourm i??<'lp'e-ntMlletter?l u M em bers u Nonm em bers
u Membefsand nenmem bers Ea Members nonmembers andotherconstituencies u SpecialInterestGroup m em bers
E1Grassrootsnetwork/GR supporters (L1 Donors/financialstlpporters u Adve/ises/sponsoo/exhibitoo E2 Other:(Pleasespecify)
e.How doindividnalssllbscribeorQptin* receivep llrpz//rd,armnewsletter'l(Checkalltllatappy) t' . ' z Receiveautomaticallyaspartofmembership
u Receiveautomaticallybysidnin!jupfora specialinterestgroup,chapter,etc. (E1 Receiveautomaticallybyprovidinje.m ailaddressto association u opt.in/subscribeforfree (LISubscribef@rafee
(E1 Othec(Pleasespecifp) f.Doyousellpaid subscripNonsto p urpr/- /zre-newsletter? u Yes u N0
W hatIsthe annualsubscdptltm prlce? pl(hrnt)(1rrate;1)...................................................... r1(hnr:t)rnberrllt(l:$;................................................ InStituti(hn2,Irétte!1)................................................. ()()rp0rélt(,/?licensi,;1;..............................................
g.W hatisthetetalcirttllatienofyourzWzzza- e-newsletter? u Fewerthan 1,000 u 1.000.5,000 E15,001.10,000 u 10,001-25,000 u 25,001-50,000 E150,001-75,000 u 75,001-100,000
u 100,001.200,000 u Mtlrethan 200,000
Pleasespeclfyclm ulae naver200,000 CircUIati()B ............................................
h.Doyoutrackopenrate.sôlthe percerltage ()freclplentswll: tlpenthez?/////z'le e-newsletter' ? u Yes
u Nn
W hatism tlrp///?llzl'e-newsletter'savengeçpen-mte,(openrate/:çthepementaget7f#8't7#/E'Who lçer,sentthenewsletterIfzO actuallyt/pE' /let//t/Ifyoudonotknowilpleasedonotentera response. open.rate %
AxseaosARessAncs Fzouxov lox(020:7
108
E-lw btist,lng Trends s uetncs
i.D(pyeutmckclickthrolldhsforp urzlz//??fzire-ntx letter? u Yes u N0
W hatism uraverageclick-thrx gh1ate? (Click-tllroughrJ/E'lstheaveragenumberofl??rle. ç recipientscllbkthm uglltoa/l/t' /e. s'oradsJ/p' /k/elbythenumberwhoopened///enewsletteL)lfyou donotknow % pleasedonotenteraresponse. Click.throughrate% ....,....,........
j.W hatkindoftlackingtx lorsystem dey/llllsetomanageanllmcnitorsllbscribertlptatesand additiorw tnthe database,(lpenmtes,bôunceback rates,click-throughfates,etc. u outsidevendor/service includingWebsitehost u Dedicatedstaffmembeqs)usinjin.housetechnnlogies (E1 onlinetoolspfovidedbye-mailservice(i.e.,ConstalltContact,Ceffeecup) u other!(PleasespeciY) k.Dom uQfferpaid advertisingQrsellspansorship inp llrzpz/zrav e-newsletter' ? u Yes,offerpaid advertising u Yes offerpaid sponsorships (ZIN0 lo notoffereltherpald advertising orsponserships
How isthe O std advertising/splmx rshipsdd erm ined? u Flatrate
(2 Ratebasedonnumberofhits/other (L1Ratebasedoncirculation/cpM (costperthousandcirculation) (E1 Othec(Pleasespecifp) W hatIsthe one-tim e insertitm 1111 faran ad ef125x 125 pixels orsm alleo Rate $ ............................... W hatisthe œ std sponsorshipfor4ne issueofthe e-newsletter? Spnnsofship rate $ ..................................
W hattypepfatvertisingisseld? (Checkallthatappk) (:1 Display/graphicsadvertisinj u Texbbasedads(suchasGooyleAdwords) (L1Othec(Pleasespecify) Please estimateanflualfevenueferatveftising and sptmsarshipsiflzlz//p/zl'e-newsletter. rihVi,qu(119................................
D()advertisindsalesnrsplmsorshipscoverthe dired (xw'ts()fpredtlcingthe e-newsletter,incltlding stafftim e? u Yes
u No u Unsure
1.Doesthee-ll- sletterhaveagealtnbeatIeastself-sustalnlrdjthroughadvertlslns sponstlrshlps,and/ar subscfiptioflrevenueto cA erctlststo pmduce? (L1Yes,and the e.newsletterconsistentlym eetsthisdoal. (E1 Yes,butthee.newsletterdoesR9tcovercn&ts.
u N0 the e.newsletterdoesnotseektnraiserevenuesto be selfsustaininç
AxseaosARessAncs Fzouxov lox(02007
109
E-lw blist'lng Trends s uetncs
m.Dom uinclqdehollseads(pmmoting associatitm pmglams/services/pmducts)inp urpr//p/a'enewsletter? u Yes o N0
n.Dllyx maintainaratiocfthepercentageefheqseadsy,paid adsfrom outsidesuppliel thatcanmnin each issue? u Yes
u No
W hatisthe percentage: îi h()u&e 1à(1s ........................... î/ : pai(10utsi1(1a1s .................
0.D0yx charge afeet/thesptmsoingdepaltment(Irdivisinnftlrœ nningthead inthee-newslette/ u Yes u N0
H()w isitdlafgel? u FuIIrates
u Percentage offqllrates
u Other;(Pleasespecify)
3.Inadditirm t;m tlrzWrzda zo'e-newsletter,h4w manyqthere-newslettersdoesyollrasslciatitm publish? tNttte:flt7 notlhclude6'-T?6'kfz. 'J/ellE'r. 'Jwltllfretw encieslessthanlkk' /t7,annualk.Alsot/@notincludemarketingcampaltns.) u N0 additionale.newsletters
u 0neother u 2.5 u 6.10
u 11.15 u 16.20 u 21 orm ore
a.Whatisthefreqnencyfllrthes:additionalmnewsletters? (Clleckalltllatappy) Ea Lessthan(Iuarterly(1x.3:.peryear) u kuarterly(4xperyear) u Bimtmthly(approx6xperyear) (:1 Menthly(approx12xperyear) u Semi.monthlyorbiweekly(approx24xperyear) (L1Weekly(approx52xperyear) u Dailyt)fm orefreqtlent
b.H0w doindividualssubscfiM tlr0ptinto receivethee-newsletterz? (Clleckalltllatappy) (D Receiveautomaticallyaspartofmembership
u Receiveauttlmaticallybysidningupfora specialinterestgroup,chapter,etc. L1 Receiveatltomaticallybyprovidinje.m ailaddressto association (2 opbin/subscribeforfree u Subscribeforafee
u othec(Pleasespecifp)
Axssaos,qRessAacs Fzouxov lox(020:7
110
E-lw blist,ing Trends s uetrics
c.W hatistheeditolialfocusandcententoftheseothere-newsletters? (Checkalltllatappy) u Generalmembership and assnciatinn news
u Indqstryand/orprofessionalnews u Combinationofindustl/professieqal/associationnews(inclgovtrelations/profdev assocevents,calendaretc.) u Governmentrelations/regulatoe/legislativenews E1Advocacy/privatesectoradvocacy (E1 Specialintefest/knowledgeareas u Supplement/preview tomagazineorjournal E2 Calendar.focqsedwithupdatesaboutevents/proyrams/meetinjs (E1 Careerand professionaldevelopment
u Donoreducation/fundraising (L1Sales/marketinj (E1 Advertisef/spon&orrelatitm s u otherfocus/contentt)rcombination!(Pleasespecify.) 4.Please indicat:whichofthefpllnwing selvice prpvidersyx rorganization ue.g'qforcreatindand dktribtlting an
e-newslette/ (Checkalltllata##)U u Constant(Y ntact u (loffeecup
u MadnetMail Ea Jango M ail u M ailChim p
u Elite E.mail u D0 notuseprtwider
u other!(Pleasespecify) 5.W ere anyQfm ure-newslettersformerlyprirltpublicatiens? u Yes u N()
a.I)llp u stillmakea printyelion pfQlee.newsletteravailable? u Yes fora fee
u Yes.no additinnalfee u Nn
ELEW RONIC M AQAZINES AND JOURNAI.S 6.K esm urorganizae nQflermagazineorjonmalœ ntentpnlinetpestonlineordigilalversinn)? u Yes u N0
a.H()w Inuchofyeurmagazine/jôurnalisavailableenlifle? u AIIcontentavailable online
EE1Selected articles/content (D Tableofconten'tsand/nrcoveronly u N0 contentavailable online
(D Other(Pleasespecifh)
b.D()m n efferoriginalenline contentinadtitilm t: printœ rrterrt'? u Yes u N0
AxssaosARessAncs Fzouxov lox02007
111
E-lw blistèlng Trends & uetncs
PleasedescribethetypeQfsupplementalcontentpovided,suchasadditionalarticle.s,blog,R% feed, pedtast etc.:
c.HQW isœ ntentmade available0RIiRe? u Openaccessto aI1
Ea Passwgrd.protectedwith Iogin u Pap per.view f@rmembersan1 nonmembers u Par per.view f@raonmembets opento members
u other!(PleasespeciY)
d.D0yoqtrackWebllsagedataformagazlne/joumalsedlons? u Yes u N0
W hatmagazine/j/llmalsedionsQntheWebreceivethemosttlaffic? u Features u Scieatificarticles u Abstrad s
u Association/membernews u Indqstrynews
u other:(PleasespeciY)
e.Whati:tlleônlifieformatnfyeurprimarymagazineorjnumal? (Checkallthatappk) u Digitalversion(adigitalreplicaoftheprintptlblicatinnwithftlllgraphics& ads) t:l HTMLpadesorHTM Larticles u Eptire issue asasingleP()F u Selected departments/feattlfesavailableasPIIFS (a A11contentavailable as separate PDFS
u Othec(Pleasespecifp) 90 y0q selladdltltmaladvertlslng enhancem entsaRd optlnnsInthe dlgitaledltltm tllatare not offelpd iflthe printvefsien? u Yes u Nn
Please describeavailableadvertisirlg eptions' .
f.Daynusellpald adveëslnginthemagazine/jotlmalpages(lfynurerganlzatlan'sWebslte? u Yes
u Yes,butourfladshipmajazine/journalhasitsownsite(orijinalURL)separatefrom the association's site.
u N(),butweplanttlsellonlineadvertisingonourpublicationspadesinthefuture. u N(),apd there are no planstodo so.
AlksEaos. 'xResEmncH Fzoulkov lolko 20()7
112
E-publishlnq Trends & M etrics .
a.How isthectlstofadvertisinl spcnsershipdetermirled? u Flatrate
u Ratebasedonnumberofhil/CPMtcostPerThousandl/other u OthentpleasespeciN) b.W llatistlle anm month rateforad t)f125 x125 pixelst)rsœ aller? rétte $;..............................
c.PleaseeMima? aRnualrevenuesferV/ebadvediMRg/sponsnrzhlps: rihvi,nu(119................................ 10.Doe.syollrerganizatientlackm llrW eb site'stlam cstatistiœ ? u Yes u N0 u D0n'tknow
a.W hatkind ôftrackingttm lofsystem dnyou useto m anageand mtmitorW ebtrdffic? u oulsidevendor/service,includingWebsitehast (D In.housesoftware/system u Othec(Pleasespecify) 11.D()y0q usea Gmtentm aqagemerktsystem (m yoqrW ebslte? u Yes u N0
a.Whichsystem d;yx use? (Please. ';#él(7//./' .7 12.Wl10isprfmarilymsptmsibleforcreatlnzcontentf:rp qrerganization'sWebslte? (Checkalltllatapp#) u Comm unicationsdepartment
Ea Communications/marketingdepartment u Marketing departm ent
u Marketin/ publicrelationsdepaltment Ea Publicationsdepartment u IT departm ent
u Combination oftwoormoreotherdepartments Ea Eachdepartmentisresponsiblef0r0wncontent u outside vendor
u other:(Pleasespecify)
13.Wll0isprimarilyreespensiblefprmanaainEx ntentplacedtm yellrWebsite? (Checkallthatappk) o Comm unicationsdepartment
u Commtlnications/marketinddepartment u u u u u u u
Marketing departm ent Marketing/publicrelationsdepanment Publicationsdepartment IT department Combinatinn t)ftwoormgreotherdepartments Eachdepartmentisresponsiblefornwnconteqt oulsidevendor
u other:(PleasespeciY)
AlksEaosAResEwacH Fzoulkov lolko 2007
114
E-publishlng Trends & Metrics
14.Whichd thefollowingeledmnic(zmtentformatsdcesm qrassociationQffer? (Checkallthatappy) u streamindvideo u RSS feeds u Podcasts u W ikis
u u u u
Blq s Webinars (A ats None ofthe above
u other:(Pleasespecify)
a.Whatistheprimaryfpctls()fyollrblg> tsl? (ClleckaIItllat.'J7#4U t' .l Generalmembership issues
u u u u
Prefessional/industlyissues Meeting/conventitm-/elated news CE0 blog withmembers Other(Pleasespecify.)
b.Dôe,sp urbleg allôw tom ments? u Yes
u Nn u Unsure
c.Whlch()ftllefellnwlngindM dqalscnrrtdbllte/wrltefortheblog' ?(Clteckallthatappls) u StaffCEO Ea Elected Ieader u Editorialstaff
u Volunteers/members u Industryexpert
u other:(PleasespeciY) a.AD Im tlcas'tsamhivedfnrdowRlpad asneedel? u Yes u N0
b.Wllattp esQftopiqsdopedqastscover? (Checkallthatappk) D Professionaldevelopment/education u Podcastsofactnalmeetings/edncationalsessionsheldlive u Bœakinjnews
u othectpleasespeciN.) c.Doyou chalgeferpedcasts? u Yes
u Nn
W hatisthe aveladecestfpra single lla r? ()()st$1,,...,....,,...,....,,...,....,
AlkssaosARessAacs Fzoulkov lolk(02007
115
E-publishlng Trends & uetrics
ELEW RONIC BOOKS AND W HER M EDIA 15.Deesyellrorganizationpublisheled rpnicQrdigitizedversions ofblm ks? u Yes u N0
a.How isthelhes'tdetermined? u Ratrate
u variesbytitle
u Dtln@tchargef@reled ronicversion.
u other:(Pleaseexplain.)
b.WhatIstheaveragecostofacceryslllganeledxmicbtmk Cost$ ............................... c.Hôw alp eled rtm icbx kqa
?
u PDF
u Password.accessed HTML Ea openaccesst)nW eb site u E.m ailwith Iink
u Other;(Pleasespecify)
d.Diytm IlseDigitalRightsManageœenttDRMlto controldistlibutifm andsecllreatxess? o Yes
u No u Unsure
W hatDRM plpgrdln dam u qse?
e.Dtlytluselltheeled renlcversltm tlfa bx kInaddltlonttlprlntorseparatefrom prlnr? (L1Didital/electronicincombinationwithprint u Digital/electrnnicalone.withotltpfint
(D Other:(PleasespeciY)
f.Whatpementpfbx ksareoffered iRaneleca nic/tigitalversilm? (L1 AIIornearlyaII u 50 to T5%
(L125 to 50% (Z1Lessthan25%
AxssaosARessAacs Fzouxov loxo2x 7
1.16
E-lw btistîlng Trends & uetncs
g.D0ytluhavean ''QnlinestorenQnyx rWebsitefqrdirectpurchase/orderofbooks,magazines,andether m aterial? u Yes,aspartoftheassociationsWeb site (2 Yes.asaIinkto anothersite(e.j.Amazon) u N(),do qotsellpublicationsonline
TôtalannualItzvefluesffom publicae ns(1141(* ,magazines,journals)seldthroul the(lrlline btmkstere? (PleaseJ/Jnot/??t' /vz/,revenues*/zrlonllàeJtwfare/?s'eregistratlbns.memberships,or otlleremommerce) rihVtlnutl14.............................................
l6.âreanyofylwrpublicatitlnstmnewslettels,magazinesvjtmrnals,bx ks,etc)availableviaaPDAdownlead? u Yes u N0
ABOW YOU ANDYOUR ASSOCIATION 17.Please cllfm sethe title Qrftlnqtionthatcnm es tllosestto m llrs' . u FxecutiveBirector/cEo (LICFO/COO/VPFinance
u Vp/DirectorQfPublication/communications u Editor/EditorialDirector/Editor-in.chief (LIVPofPublishlng/publisher (L1Publications Manader
(:a AdvertisingManager/Director u MarketinyManager/Director (L1Web Manager u IT Manager u Membership Manager/Director
(L1Educatitm Manader/Director 18.Typenfassoclatltm: (E1 Professionalassociatitm-individualsonly
u Tradeassociation-organizations/institutionsonly E1Federationofassociations
u u (D u
Combined professional/tradebtltmaiqlyindividualmembers Combinedtrede/professionalbutmainlyerganizatiens/iRstittltit)nmembers Foundation,charitableorphilanthropicortankation Othec(Pleasespecifp)
19.So pe ofarxo ciatltm: u National/lnternattonal (L1State/Local/Regitmal
AlkssaosARessAncs Fzoulkov lolk(02007
117
E-luublishlng Trends & uetrics
20.âppmximateannqalbudgetforentireasK ciation: (E1 Lessthan$250,000 u $250,000 to $500,000 u $500,001to Iessthan $1 million u $1millinntoIessthan$2million u $2 millionto Iessthan $5 m illion u $5 millionttlIessthan $10 million u $10milliontolessthan$25million u $25 m illionto lessthan $50 m illion EI$50 m illinnto lessthan $100 m illion u $100 milliont)rmore
21.NumberofFullm mestaffEqtllvalerlts(FrEs)forerrtlrea- ciatltm u u u u u u u
Two orless 3.5 6.10 11.29 30.99 100.199 200 ormore
22.W l1atam the greatestchallengo yqllcurrentlyctmfm ntand anticipateforth:futtlree gardingllse ofelectronic x mmunicatiensinyollrorganizatioR?
23.Haveelectronlccnmmunlcatlonsbeena ''baneorablessingMforyourorgarlizatlon,andhow so?
THANK Y0U F0R JWS?/C/'W 77# '&J
Please pfovideyôufname,a- ciatienname,e-m ailaddresw and telephenenum bersethatwecôntad yeutoverify anyinformae nanllalK œ ntad tllewinnersregardingthe duwingforthe ilk lls. Nam e:
XssoclatlorlName: E-m alladdress:
Phonentlmber
AxseaosARessAncs Fzouxov loxozx z
118
E-lw blist'lng Trends s uetrics
P a rtic ip a tin g A s s o c ia tio n s
P a rtic ipa ting A s so c ia tio ns A .S .P.E.N .- A m erican Society forParenteraland EnteralN utrition A cadem y of M odelAeronautlcs A c R- Am erican C ollege ofR adlology A dirondack 1nc- Adirondack Com m unications A ir-c onditionlng and R efrigeration Institute A ircraftO w ners and Pilots A ssoclatlon A lllance forChildren and Fam ilies A m erican Academ y ofA udiology A m erican Academ y ofC osm etlc Dentlstry A m erican Academ y of Fam lly Physicians A m erlcan Academ y ofM edicalA dm lnlstrators A m erican Academ y ofO tolaryngology- H ead and N eck S urgery A m erlcan Academ y of Pediatrics A m erican Academ y ofPhysiclan A ssislants A m erican A nim alHospitalAssociation A m erican AnthropologicalAssociation A m erlcan Associatlon forC llnlcalC hem istl'y A m erican Association forJustice A m erlcan Associatlon ofC ardlology A m erican Association ofC olleges ofN ursing A m erican Associalion ofC rltlcal-c are N urses A m erican Associalion of Hom es and Servlces forthe A ging A m erlcan Associatlon of Law Llbrarles A m erican Associalion of M edicalAssistants A m erlcan Associatlon of M otorV ehicle A dm inistrators A m erican Association of M useum s A m erican Association of NeurologicalSurgeons A m erican Associalion of Nurse A nesthetists A m erican Associatlon of Pharm aceutlcalScientlsts A m erican Associalion of Pharm aceuticalScientlsts A m erlcan Associatlon ofPhysics Teachers A m erican Associalion of ProfessionalLandm en A m erlcan Bankers A ssoclation A m erican Bankruptcy 1nslilute A m erlcan College ofEm ergency Physlclans A m erlcan College ofFootand A nkle Surgeons A m erlcan College ofPhyslcians A m erican College ofRheum atology A m erlcan Com posiles M anufacturers Associatlon A m erican CouncilofLife Insurers A m erlcan DentalAssoclation A m erlcan D ietetic Associatlon A m erlcan Fam ily Association A m erican Federatlon ofM usicians A m erlcan Forelgn Service A ssociatlon A m erican G eophyslcalUnlon A m erlcan HeaIth Inform atlon M anagem entA ssoclatlon A m erlcan Im m igratlon Lawyers A ssociatlon A m erlcan lnstitute ofA rchitects,The A m erican Instltute ofSteelC onstruction Inc. A m erlcan lron and Steellnstltute A m erican Land Tltle A ssociation A m erlcan Llbrary A ssoclatlon
AxseaosARessAacs Fzouxov loxo2x 7
120
E-lw blistîlng Trends s uetrics
A m erican M assage Therapy A ssociatlon A m erican M edicalG roup Assoclatlon A m erican M eteorologicalSociety A m erican M ontessoriSociety A m erican N uclearS ociety A m erican N um lsm atic A ssoclation A m erican O ccupationalTherapy A ssociation A m erican O rthopaedic A ssoclatlon A m erican PhysicalTherapy A ssoclation A m erican PhytopathologicalSociety A m erican Plannlng Association A m erican Psychialnc A ssociation A m erican Public HeaIth Association A m erican Resoll D evelopm entAssoclatlon A m erican Soclety forM icrobiology A m erican Soclety forQ uallty A m erican Soclety ofAgronom y
American Soclety ofCataractand Refractive Surger/American Soclety ofOphthalmicAdministrators A m erican Society ofC onsultantPharm acists A m erican Soclety ofC ytopathology A m erican Society ofH ealth-system Pharm acists A m erican Soclety ofH eating,R efngeratlng,and A lr-c onditioning E ngineers A m erican Soclety of H em atology A m erican Soclety ofHom e Inspectors A m erican Society ofInterior D esigners A m erican Society ofM echanicalEngineers A m erican Society ofN avalEngineers A m erican Sociely ofR adlologic Technologists A m erican Soclety ofSafety Englneers A m erican Soclety ofTravelAgents A m erican Society ofTrlalC onsultants A m erican Speech-l-anguage-l-learing A ssoclatlon A m erican W ater Resources Association A m erican W aterW orks Association A m erican W elding Soclety A m erica's Com m unity Bankers A plc s- A dvancing Produclivlty,Innovation & Com petitive Success A rthurW .Page Society A SA E & The CenterforA ssociation Leadership A sslsted Llving Federation ofAm enca A ssociated Bodywork & M assage Professlonals A ssoctated G eneralC ontractors ofA laska A ssociation forA dvanced Llfe Undelw riting A ssoclation forA pplied Psychophysiology and Blofeedback A ssociation forContinuing H lgherEducation A ssoclation forLaboratory Autom atlon A ssociation forW om en In S cience A ssoclation ofA IrM edicalServices A ssociation ofA m erican C olleges and U niversities A ssoclation ofCom m unlty CancerC enters A ssociation ofCorporate C ounsel A ssoclation ofDefense Com m unltles A ssociation ofG overning Boards of U niversities and C olleges A ssoclation ofLearned and ProfessionalSociety Publishers A ssociation ofLegalAdm inistrators A ssoclation ofPhyslcalPlantA dm lnistrators
AxssaosARessAncs Fzouxov loxo2x 7
121
E-publistèlng Trends & uetrics
A ssociation ofProfessors of M edlcine A ssociation ofRehabilitation N urses A ssociation ofSchoolBuslness O fficials International A ssociation ofthe W alland C eiling Industry A ssociation to Advance C ollegiate Schools ofB usiness A utom otive Industry Actlon G roup A utom otive Service Assoclation A w ards and Recognition Association Bearlng Speciallsts A ssoclatlon BoatU S . Boy Scouts ofA m erica B uplding O w ners and M anagers A ssociation Internatlonal C alifornia Healthc are Foundation C alifornia/Nevada CreditU nlon League C anatian Pharm aclsts Assoclation C atholic Hea1th A ssociation ofthe United States C enterforTeleheallh & E-HeaIth Law C erlified C om m ercialInvestm entM em berInstitute C hild W elfare League ofA m erica C lrcle forLacanlan Ideology C ritique C linicalLaboralory M anagem entAssociation C om m unity Assoclabons Institute C ookw are M anufaclurers A ssociation C osm os and H lstory and reapress C ouncilofInsurance A gents & Brokers,The C ouncilofM lchigan Foundatlons C ouncilofR ealEstale Brokerage M anagers C ouncilofState G overnm ents The C ouncilon SocialW ork Educatlon C redltU nlon NalionalA ssoclatlon Destination M arketing Association Internalional Docum entM anagem ent Industrles Associalion Drone C om m unlcatlons E-lournalofSevere Storm s M eteorology Electrochem lcalSoclety,The Em erging M arkets Private Equlty A ssoclatlon Entrepreneurs'O rganization Ew ald C onsulting Federation Internationale des lnternationale M overs Federation ofA m encan Societies forExperlm entalBlology FlnancialM anagers Soclety FlnancialPlanning A ssociation Florida C reditUnion League Flonda Institute ofC PAS Florida M edicalA ssociation Florida O steopathic M edicalAssociatlon Florida PeslM anagem entAssociatlon Fonus Business C redltR esources Forum ofRegionalAssociations ofG rantm akers G eologlcalSoclety ofAm erlca G eorgia Soclety ofAssociation Executives G eosciencew orld G reaterAtlanta Hom e Builders Assoclation G reater Pinnacle Peak Assoclatlon Healthcare FinancialM anagem entAssociation Houston A ssociation ofRealtors
AxssaosARessAacs Fzouxov lox(02007
122
E-publishing Trends & uetncs
IEEE- Institute ofElectricaland Electronlcs Engineers IEEE-USA - Institute of Electrlcaland Electronics Engineers USA IlA- lnstitute ofInternalAuditors,The Illinols State BarAssocialion IndependentLubricantM anufacturers Assoclatlon IndependentSector Infectious D iseases Soclety ofA m erica Inform atlon Inc. Instltute forS upply M anagem ent Instltute ofFood Technologlsts Instltute oflndustrlalEngineers Instltute ofInternationalBankers Instltute ofM anagem entAccountants Instltute ofScrap R ecycling Industrles/scrap M agazine InternationalA ssoclation forDenlalR esearch InternationalA ssoclation forEnergy Econom ics InternationalA ssoclation ofAm usem entParks and Attractions InternationalErosion ControlAssociation InternationalFoundation ofEm ployee BenefitPlans InternationalH eaIth Racquetand Sportsclub A ssociatlon InternationalSociety forTechnology in Education InternalionalS PA A ssociation Investm entC om pany Institute Investm entC ouncllforPropane Education & Research Councll Iow a A ssoclatlon ofSchoolBoards Jew ish C om m unity C ouncllAssoclatlon JournalofBone & JoinlS urgery,Inc.,The Juslice R esearch and Statlstics A ssociation Kentucky A ssociation ofSchoolA dm inistralors M arble Institute ofA m enca M eticalG roup M anagem entAssoclation M eticalLibrary Associalion M eticalSoclety ofN ew Jersey M ENC :TITe NationalA ssociatlon for M usic Educatlon M ichaelD avid M edia M illion DollarR ound Table M innesota State BarAssoclation M isslssipplHospitalA ssociation M olecular Diversity Presen/ation International M useum Store A ssoo atlon N AFSA :Assoclation of InternalionalEducalors N atlonalAssocialion forC ollege A dm lssion C ounsellng N atlonalAssocialion forLaw Placem ent N atlonalAssoclation ofBlology Teachers N atlonalAssociation ofCatering Executlves N atlonalAssocialion ofCollege and University Buslness O fficers N atlonalAssociation ofCollege Stores N atlonalAssociation ofColleges and Em ployers N atlonalAssociation ofConvenience Stores N atlonalAssocialion ofCountles N atlonalAssociation of ElectrlcalD lstributors N atlonalAssoclation of Industnaland O ffice Properties N atlonalAssociation of Insurance and FinanclalAdvlsors N atlonalAssoclation of PersonalFinanclalAdvlsors The N atlonalAssocialion ofSecondary SchoolPrincipals N atlonalAssocialion ofStale EM S O fficials
AxssaosARessAacs Fzouxov lox(02007
123
E-publistîlng Trends s uetncs
N atlonalAssociation ofStudentPersonnelAdm inistrators N atlonalAssociation ofTax P rofessionals N atlonalAssociation ofW om en Business O w ners N atlonalB usiness Aviation Association Inc. N atlonalB usiness TravelAssociatlon N atlonalC hlm ney Sw eep G uild N atlonalC lub Associatlon N atlonalC ouncilfor InterlorD estgn Q ualification N atlonalC ouncilofTeachers ofM athem atics N atlonalC ouncilofUniverslty R esearch Adm lnistrators N atlonalC ourl Reporters Assoclatlon N atlonalFlre Protectlon Association N atlonalFrozen & Refrigerated Foods Association N atlonalG lass A ssociatlon N atlonalG round W aterAssocialion N atlonalHospice and Palllative C are O rganization N atlonalLeague for N ursIng N atlonalLeague ofC ilies N atlonalM iddle SchoolAssociation N atlonalM ultiple Sclerosls Soclety N atlonalRecreation and Park Assoclatlon N atlonalSafety Councll N atlonalSchoolBoards Association/Am erlcan S choolBoard Journal N atlonalSclence Foundation N atlonalSclence Teachers A ssociation N atlonalS herlffs'A ssociation N atlonalS porting G oods A ssociatlon N atlonalTelecom m unications C ooperative A ssociation N atlonalTourAssociatlon N atlonalTreasury Em ployees U nlon N ew York State A ssociation ofProfessionalLand S urveyors N ew York State Society ofC PAS N orlh C arolina N urses Association
Northern Virginla Brain Injury Association O hio Soclety ofC PA S,The O ncology N urslng Society O ptlcalSoclety ofA m erica PaulistNationalC athollc Evangelizalion Assoclation Pennsylvania A cadem y ofFam ily Physicians Pennsylvania Institute ofC ertlfied Public Accounlants Prestressed C oncrete Institute ProfessionalC onvention M anagem entA ssociabon ProfessionalH ouslng M anagem entA sscclatlon Prom otionalProducts A ssoclatlon Internatlonal REA LTO RS Association ofN ew M exico R ehabilitation Englneering and Asslstive Technology Society ofNorth A m erica Rom ance W rilers ofAm erica Rurltan Natlonal San Franclsco Convenlion & V lsitors Bureau SchoolN utrition Assoclatlon SchoolofA dvanced InternationalStudies S lpm a Xi The Scientific Research Soclety Society for Hum an Resource M anagem enl society for Im aging Inform atlcs In M edlcine Society for Neuroscience Soclety ofAm erlcan Florisls
AlkssaosAResEwncH Fzoulkov lolko 2x z
124
E-publishlng Trends & uetrics
Society ofHospitalM edicine Society ofM anufacturing Englneers Society ofNationalA ssociation Publicatlons Soclety ofNuclearM ediclne Society ofThoracic Surgeons S PIE- The InternationalSociety forO pticalEngineerlng S prlng M anufacturers lnstitute State BarofW isconsin Texas M eticalAssociation The Partnership TravelIndustry Assoclation TristarPublishlng U.S .Parachute Association Uniform & Textlle Service A ssociation Union forR eform Judalsm United States PowerSquadrons US Lacrosse USA R lce Federatlon V alve M anufacturers A ssociation ofA m erica V lrginla A ssociation ofC hiefs ofPoiice V olunteers ofA m erlca W ater Environm entResearch Foundatlon W estern IndependentBankers Z ERO TO TH RE E:NatlonalC enterfor Infants,Toddlers,and Fam ilies
AlkssaosARessAncs Fzoulkov lolkozx z
125
E-luublishlng Trends & uetncs
A s s o c ia tio n P rim a ry E -N e w s le tte r N a m e s
A sso c iatio n P rim a ry E -N ew sletle r N a m e s 1-M lnute U pdate A .S .P.E.N .e-new s M C &U New s M C C eNew s M IM C onnection M M S New s & V iew s M N S E-N ew s M P New s O nC aII M PT N EW S A BA Bank Com pliance R egulatory & Leglslative A dvlsol'y A BIU pdate A ccents O nllne A C M A Insider
C ourtC all C redlt U nion News Now C ritlcalC are N ew sline C rosse Connectlon C SW E Focus C U W eekly C utting e-dge Daily New s Brief Defense C om m unities 360 eBrief E-B riefM onthly E-B ulletln e-connections
ACP ObserverW eekly ACR Advocate
eglassweekly and wdweekly (two Industries two prlmarles)
A ction A ction Llne A ctionline O nline A DA U pdate A H IM A e-Alert A L D lrect A LA C urrents A LFA U pdate A lliance forC hildren and Fam ilies E-N ew s A LPSP A lert A M A Insider A O A N ew s A O PA epllot A PA M em berUpdale A PIC S e-hlew s A RA C onnection A RN E-N ew s A SCA A spects A SC P Update A SH N ew sl-lnk A S ID New sFlash A SN ET New s ASQ W eekly A STA Datellne W eekly A vlso Baby M onltor Beltw ay Briefings BO M A e-New s B rlefings C ablegram Express C AE Bulletln C am pus M arketplace C asel-aw Express C EO D lgest
elndustry e-llne EM Today e-M ainstream enew llne e-new s E-N ew s E-N ew s eNew sline eNew slink eNotes Eos e-pilot E-update E-update Executlve Update E-z lne FastTracks FID IFlash Flashpolnt Forum FPA This W eek FPM A eFocus G lobalR esearch U pdate G SA C onnection G SA E Update Headl-ines Healthy States e-W eekly IDSA New s IFT W eekly N ew slelter In Touch Inslde A PPA lnstitute N ew s Interact
Chlldren's Monltor
1ON (1MA Onllne Newsletter)
C lick-lnfo C onnectlons
ISBA E-c lips ISTE U pdate
AsoEuos,kREseAucsEzoouov los02007
128
E-pusistiing Trends & uetrics
JCC A ssociation E-hlew s JustIn E-Tim e Keeping You Inform ed Labsnap Laterals League New sline LegalN ew s D lgest m assage studente-source M D RT e-New sletter M em berU pdate M em bership N ew s A lert M em o lo M em bers M ENC Legislatlve M em o M G M A e-source M HA New s Now M iddle E-c onnections M LA -FO C US M oneyM ail M useum Retalllng N Al-pnow N AP FA Planning Perspeclives N AS EM SO W ashington Update
PIC PA New s PPB New slink Presldent's new sletter Principal's Update PrintM atters PT Bullebn O nllne Q R CA C onnections Q uick Read RAN M O nline N ew s RES NA E-hlew s rEsources S&T New s ScrapM onitor S M IUpdate Society U pdate S potlightO nllne Steele-New s Syllabus TAXP RO W eekly TedM ag.com W eekly New s The B ulletin The Friday Bullebn
NatlonalAffillate e-update Natlon'sCitiesW eekly- eleclronicverslon of
The Inspector(forASHIAssociates)The Inspeclor(forASHIcertified lnspectors)
printpubllcation N BM Update N ew s & View s N ew s Flash
The Instltute The Instltute e-m allalert The P ulse The W ashlngton Report
News Now NewsFlash
The W eek in Revlew (TW IR) ThlsW eek@ PCMA
N FRA U pdate N SA 'S S heriffs'Bullelin N SF Current N SG A Sporting G oods Alerl N STA Express N TE U e-Bulletin O N S E-New s O SA M em berN ew sletter PAFP M em berNew s Flash PER C Update
Thls W eek atAC CC Uptake USA R ice Daily USPS C om pass W ashington Perspective W ashlngton U pdate w ashington w alch W ednesday E-Brief W eekly Brlefing
AxssaosARessAncs Fzouxov loxo2x 7
129
E-lw btistîlng Trends & uetrics
ORDERTOIM Y!
ociatinn Publishind Benchm ai ing Study The onlvsotlm e f/r//pa/?c/L'?/operatlkm sdata on a. ç. ç/t#z'?#t???ptlblicatlbnsl Thisene-of-a-kind study provides keydata ()n the financialperfarm ance and practicesnfassociation
magazinesandjournals.Itallowsyoutocomparem urpublication's performance againstsimilarlysized publicatinnsnnafund ion-by-fund ion basis.Data isprnvided in eacharea,including advertisingsalesand productioncosts asa percentaget)frevenue.Also data()nW eb practices llfltlks,e-pubs,and more. Cnm pletethisfnrm and retum itto Angernsa Research Foundatinnto receivethiscriticaltoalthatwillhelp you determ inethe overalleffectivenessofyournperations. u SNAP Members $145 u Nnn-membea $235
u
Shippingss (addltitmal) TIA IDue:
NAME/TITLE PUBLICATION
ASSOCIATION/COMPANY ADDRESS
CIIV STATE/ZIP
/
PHONE
Fn
/
E-MAIL Paym entM ethod
u o
Check.R tal:$ Pleasecharge $ Car1#: Card Holder's Nam e:
M ake PayabletoAngerosa ResearchFoundation to my EaVisa u)Mastercard
Card Holder'sAddress: City:
Exp:
State:
ZIP:
Sijnaturefrequireœ
Quese as?CallAngerosaResearchFeundatitm at703/914-9200. Faxfanrlto' .703/914-6777ormallte' .Anjert)saReseamhFnundallen, 5285 Shaw nee Road,Suite 510,Alexandria,7A 22312-2334
Visitwwm angerosaresearch.om .
AxssaosARessAacs Fzouxov lox(02007
130
E-lw blistilng Trends s uetrics
@
SUPPORTTHEFOUNDANONI
Angerosa Research Fnundation Contribution Form TheAngerosa ResearchFoundatinn dependsonprivatecontributionsandsupportto undertake itsstudies,which benefitthe entire association community.Cnntributionsarededudible under1RS regulationsdoverninj 501c3
organizations.Projectsarefunded bydonationsfrom individuals,associatiens,andcorporations. Abautthe Feundatiofl:TheFeundation wasestablished in 2003 inhonofefAngelaAngerosa,who served astheVice President,Research & M arketing,atStrattonPublishing & M arketingffom 1987 untilherdeath in M ay2003from cancer.AngernsawasaprintipalinStrattonan1amajerfactorinthefirm'sgmwthan1 develûpment.SheIaunched and direded Stratton's ResearchDivision whichcnndudsnumernusmadazinereadership,marketing,and associatian membership researchstudieseachyear,expandingthe operatinnstn incltldeextensive servicesin mail and W eb-based research,focusdrcups,andtelephonestudies.Andefosawasa well-knownand respected publishinl specialistinthe associatloncnm mtlnity,wnrkingwith ptlblishersto strengtllentlleirptlblications. JoinAngela's PacerslEachJune,theAnderesa Research Foundationtieldsateamrknownfondlyas'sAngela's Pacers,''fortheSusan G.Komen BreastCancerFoundation'sNatinnalRacefortheCure inW ashington,DC.Since 2004,theAngela's Pacersteam ofmorethan 50 inclividualshas raiseclmorethan $18,000 fQrtlle Kom en Foundatinn,whichsuppodsbreastcancerresearch.Fnrdetails,visit- .nationalracefodhecure.orj
V YeslPleasesl> meuptehelpsupparttheArlderosa RzzramhFnqndatltm wlthmycentribqtlanncted belnw:
Corrtriblltilm (pleasecheckone) Ea$1,000 Ea$500
Ea$250
Ea$100
EaOther$
Nam e:
Address:
City:
State:
Phone:
Fax:
ZIP:
E-m ail:
Make checks payabletoAngemsa ResearchFoundation 5285 Shawnee Road,Suite510 Alexandria,VA 22312-2334 www.angerosafesesearch.org
ktlestions?CallDebraSlfattont)rCarrieWot)d@ 703/914-9200.
AsoEuos,kREssAucsyoouov los02007
131
E-pusishing Trends & uetrics
A
>@
A
z p
@
:à #
fhed/cafed to advancîng the association publishlng profels/oa
5285 Shawnee Road,Suite 51O Alexandria,VA 22312 w wm arlgeroea- e- e e g Phone:703/91* 9200
Fax:703/91*6777 ISBN 9784:97967724>5
