Integrated marketing communications

...
Author:  Don E. Schultz |  Stanley I. Tannenbaum |  Robert F. Lauterborn
503 downloads 3237 Views 1MB Size Report

This content was uploaded by our users and we assume good faith they have the permission to share this book. If you own the copyright to this book and it is wrongfully on our website, we offer a simple DMCA procedure to remove your content from our site. Start by pressing the button below!

Report copyright / DMCA form

DOWNLOAD EPUB

Recommend Documents

Strategic Integrated Marketing Communication Theory and practice This page intentionally left blank Strategic Integ...
second edition “An excellent book, well written and full of good examples. The new edition ensures that it remains at t...
Strategic Integrated Marketing Communication Theory and practice This page intentionally left blank Strategic Integ...
Strategic Integrated Marketing Communication Theory and practice This page intentionally left blank Strategic Integ...
Strategic Integrated Marketing Communication Theory and practice This page intentionally left blank Strategic Integ...
second edition “An excellent book, well written and full of good examples. The new edition ensures that it remains at t...
Integrated Marketing Communications The holistic approach The Chartered Institute of Marketing/Butterworth-Heinemann M...
A Practical Guide to Integrated Marketing Communications Marketing in Action Series Series Editor: Norman Hart In p...
Advertising, Promotion, and other aspects of Integrated Marketing Communications Terence A. Shimp University of South ...