The 2009-2014 World Outlook for Search Engine Optimization (SEO) and Internet Marketing
by Professor Philip M. Parker, Ph.D. Chaired Professor of Management Science INSEAD (Singapore and Fontainebleau, France)
The 2009-2014 World Outlook for Search Engine Optimization (SEO) and Internet Marketing
By Philip M. Parker, Ph.D. Chaired Professor of Management Science INSEAD (Singapore and Fontainebleau, France) www.icongrouponline.com
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About the Author Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at INSEAD where he has taught courses on global competitive strategy since 1988. He has also taught courses at MIT, Stanford University, Harvard University, UCLA, UCSD, and the Hong Kong University of Science and Technology. Professor Parker is the author of six books on the economic convergence of nations. These books introduce the notion of “physioeconomics” which foresees a lack of global convergence in economic behaviors due to physiological and physiographic forces. His latest book is Physioeconomics: the basis for long-run economic growth (MIT Press 2000). He has also published numerous articles in academic journals, including, the Rand Journal of Economics, Marketing Science, the Journal of International Business Studies, Technological Forecasting and Social Change, the International Journal of Forecasting, the European Management Journal, the European Journal of Operational Research, the Journal of Marketing, the International Journal of Research in Marketing, and the Journal of Marketing Research. He is also on the editorial boards of several academic journals. Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University of Pennsylvania and has Masters degrees in Finance and Banking (University of Aix-Marseille) and Managerial Economics (Wharton). His undergraduate degrees are in mathematics, biology, and economics (minor in aeronautical engineering). He has consulted and/or taught courses in Africa, the Middle East, Asia, Latin America, North America, and Europe.
About this Series This series was created for international firms who rely on foreign markets for a substantial portion of their business or who might be threatened by international competition. The estimates given in this report were created using a methodology developed by and implemented under the direct supervision of Professor Philip M. Parker, the Eli Lilly Chaired Professor of Innovation, Business and Society, at INSEAD. The methodology relies on historical figures across countries. Reported figures should be seen as estimates of past and future levels of latent demand.
Acknowledgements Some of the methodologies and research approaches used in this report have benefited from the R&D Committee at INSEAD, whose research support is gratefully acknowledged.
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About Icon Group International, Inc. Icon Group International, Inc.’s primary mission is to assist managers with their international information needs. U.S.-owned and operated, Icon Group has published hundreds of multi-client databases, and global/regional market data, industry and country publications. Global/Regional Management Studies: Summarizing over 190 countries, management studies are generally organized into regional volumes and cover key management functions. The human resource series covers minimum wages, child labor, unionization and collective bargaining. The international law series covers media control and censorship, search and seizure, and trial justice and punishment. The diversity management series covers a variety of environmental context drivers that effect global operations. These include women’s rights, children’s rights, discrimination/racism, and religious forces and risks. Global strategic planning studies cover economic risk assessments, political risk assessments, foreign direct investment strategy, intellectual property strategy, and export strategies. Financial management studies cover taxes and tariffs. Global marketing studies focus on target segments (e.g. seniors, children, women) and strategic marketing planning. Country Studies: Often managers need an in-depth, yet broad and up-to-date understanding of a country’s strategic market potential and situation before the first field trip or investment proposal. There are over 190 country studies available. Each study consists of analysis, statistics, forecasts, and information of relevance to managers. The studies are continually updated to insure that the reports have the most relevant information available. In addition to raw information, the reports provide relevant analyses which put a more general perspective on a country (seen in the context of relative performance vis-à-vis benchmarks). Industry Studies: Companies are racing to become more international, if not global in their strategies. For over 2000 product/industry categories, these reports give the reader a concise summary of latent market forecasts, pro-forma financials, import competition profiles, contacts, key references and trends across 200 countries of the world. Some reports focus on a particular product and region (up to four regions per product), while others focus on a product within a particular country.
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Table of Contents 1
INTRODUCTION
1.1 1.2 1.3 1.3.1 1.3.2 1.3.3 1.3.4 1.3.5 1.3.6 1.3.7
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Step 1. Product Definition and Data Collection Step 2. Filtering and Smoothing Step 3. Filling in Missing Values Step 4. Varying Parameter, Non-linear Estimation Step 5. Fixed-Parameter Linear Estimation Step 6. Aggregation and Benchmarking Step 7. Latent Demand Density: Allocating Across Cities
SUMMARY OF FINDINGS
2.1 3
Overview What is Latent Demand and the P.I.E.? The Methodology
The Worldwide Market Potential
AFRICA, EUROPE & THE MIDDLE EAST
3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 3.12 3.13 3.14 3.15 3.16 3.17 3.18 3.19 3.20 3.21 3.22 3.23 3.24 3.25 3.26 3.27 3.28 3.29
Executive Summary Afghanistan Albania Algeria Andorra Angola Armenia Austria Azerbaijan Bahrain Belarus Belgium Benin Bosnia and Herzegovina Botswana Bulgaria Burkina Faso Burundi Cameroon Cape Verde Central African Republic Chad Comoros Congo (formerly Zaire) Cote d'Ivoire Croatia Cyprus Czech Republic Denmark
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1 1 2 4 5 6 6 7 7 7
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9 11
11 13 14 15 16 16 17 18 19 20 21 22 23 23 24 25 26 27 28 29 29 30 31 31 32 33 34 34 35 © 2008 Icon Group International, Inc.
Contents
3.30 3.31 3.32 3.33 3.34 3.35 3.36 3.37 3.38 3.39 3.40 3.41 3.42 3.43 3.44 3.45 3.46 3.47 3.48 3.49 3.50 3.51 3.52 3.53 3.54 3.55 3.56 3.57 3.58 3.59 3.60 3.61 3.62 3.63 3.64 3.65 3.66 3.67 3.68 3.69 3.70 3.71 3.72 3.73
Djibouti Egypt Equatorial Guinea Estonia Ethiopia Finland France Gabon Georgia Germany Ghana Greece Guinea Guinea-Bissau Hungary Iceland Iran Iraq Ireland Israel Italy Jordan Kazakhstan Kenya Kuwait Kyrgyzstan Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Madagascar Malawi Mali Malta Mauritania Mauritius Moldova Monaco Morocco Mozambique
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36 37 38 39 40 41 42 43 44 45 46 47 48 48 49 50 51 52 53 54 55 56 57 58 59 59 60 61 61 62 63 64 65 65 66 67 68 69 69 70 71 71 72 73 © 2008 Icon Group International, Inc.
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3.74 3.75 3.76 3.77 3.78 3.79 3.80 3.81 3.82 3.83 3.84 3.85 3.86 3.87 3.88 3.89 3.90 3.91 3.92 3.93 3.94 3.95 3.96 3.97 3.98 3.99 3.100 3.101 3.102 3.103 3.104 3.105 3.106 3.107 3.108 3.109 3.110 3.111 3.112 3.113 3.114 3.115 3.116 3.117
Namibia Niger Nigeria Norway Oman Pakistan Palestine Poland Portugal Qatar Republic of Congo Reunion Romania Russia Rwanda San Marino Sao Tome E Principe Saudi Arabia Senegal Sierra Leone Slovakia Slovenia Somalia South Africa Spain Sudan Swaziland Sweden Switzerland Syrian Arab Republic Tajikistan Tanzania The Gambia The Netherlands The United Arab Emirates The United Kingdom Togo Tunisia Turkey Turkmenistan Uganda Ukraine Uzbekistan Western Sahara
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3.118 Yemen 3.119 Zambia 3.120 Zimbabwe 4
ASIA
4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12 4.13 4.14 4.15 4.16 4.17 4.18 4.19 4.20 4.21 4.22 4.23 4.24 4.25 4.26 4.27 5
Executive Summary Bangladesh Bhutan Brunei Burma Cambodia China Hong Kong India Indonesia Japan Laos Macau Malaysia Maldives Mongolia Nepal North Korea Papua New Guinea Philippines Seychelles Singapore South Korea Sri Lanka Taiwan Thailand Vietnam
LATIN AMERICA
5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 5.9 5.10 5.11
Executive Summary Argentina Belize Bolivia Brazil Chile Colombia Costa Rica Ecuador El Salvador French Guiana
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112 113 114 116
116 118 119 120 120 121 122 123 123 124 125 126 127 128 129 129 130 131 132 133 134 134 135 136 137 138 139 140
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5.12 5.13 5.14 5.15 5.16 5.17 5.18 5.19 5.20 5.21 5.22 5.23 6
NORTH AMERICA & THE CARIBBEAN
6.1 6.2 6.3 6.4 6.5 6.6 6.7 6.8 6.9 6.10 6.11 6.12 6.13 6.14 6.15 6.16 6.17 6.18 6.19 6.20 6.21 6.22 6.23 6.24 6.25 6.26 7
Guatemala Guyana Honduras Mexico Nicaragua Panama Paraguay Peru Suriname The Falkland Islands Uruguay Venezuela Executive Summary Antigua and Barbuda Aruba Barbados Bermuda Canada Cuba Dominica Dominican Republic Greenland Grenada Guadeloupe Haiti Jamaica Martinique Puerto Rico St. Kitts and Nevis St. Lucia St. Vincent and the Grenadines The Bahamas The British Virgin Islands The Cayman Islands The Netherlands Antilles The U.S. Virgin Islands The United States Trinidad and Tobago
OCEANA
7.1 7.2 7.3
Executive Summary American Samoa Australia
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150 151 152 153 154 155 156 157 158 158 159 160 161
161 163 163 164 165 165 166 167 168 169 170 170 171 172 173 174 175 175 176 177 177 178 179 179 180 181 183
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7.4 7.5 7.6 7.7 7.8 7.9 7.10 7.11 7.12 7.13 7.14 7.15 7.16 7.17 7.18 7.19 7.20 7.21 7.22 7.23 7.24 7.25 8
Christmas Island Cook Islands Fiji French Polynesia Guam Kiribati Marshall Islands Micronesia Federation Nauru New Caledonia New Zealand Niue Norfolk Island Palau Solomon Islands The Northern Mariana Island Tokelau Tonga Tuvalu Vanuatu Wallis and Futuna Western Samoa
186 187 187 188 189 189 190 191 191 192 193 194 194 195 196 196 197 198 198 199 200 200
DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS
8.1 8.2
Disclaimers & Safe Harbor Icon Group International, Inc. User Agreement Provisions
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1 1.1
INTRODUCTION OVERVIEW
This study covers the world outlook for search engine optimization (SEO) and Internet marketing across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider shortterm cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the 230 countries of the world). This study gives, however, my estimates for the worldwide latent demand, or the P.I.E. for search engine optimization (SEO) and Internet marketing. It also shows how the P.I.E. is divided across the world’s regional and national markets. For each country, I also show my estimates of how the P.I.E. grows over time (positive or negative growth). In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business. Another reason why sales do not equate to latent demand is exchange rates. In this report, all figures assume the long-run efficiency of currency markets. Figures, therefore, equate values based on purchasing power parities across countries. Short-run distortions in the value of the dollar, therefore, do not figure into the estimates. Purchasing power parity estimates of country income were collected from official sources, and extrapolated using standard econometric models. The report uses the dollar as the currency of comparison, but not as a measure of transaction volume. The units used in this report are: US$ Million.
1.2
WHAT IS LATENT DEMAND AND THE P.I.E.?
The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the www.icongrouponline.com
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Introduction
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total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability). The latent demand for search engine optimization (SEO) and Internet marketing is not actual or historic sales. Nor is latent demand future sales. In fact, latent demand can be lower or higher than actual sales if a market is inefficient (i.e. not representative of relatively competitive levels). Inefficiencies arise from a number of factors, including the lack of international openness, cultural barriers to consumption, regulations, and cartel-like behavior on the part of firms. In general, however, latent demand is typically larger than actual sales in a country market. For reasons discussed later, this report does not consider the notion of “unit quantities”, only total latent revenues (i.e. a calculation of price times quantity is never made, though one is implied). The units used in this report are U.S. dollars not adjusted for inflation (i.e. the figures incorporate inflationary trends) and not adjusted for future dynamics in exchange rates. If inflation rates or exchange rates vary in a substantial way compared to recent experience, actually sales can also exceed latent demand (when expressed in U.S. dollars, not adjusted for inflation). On the other hand, latent demand can be typically higher than actual sales as there are often distribution inefficiencies that reduce actual sales below the level of latent demand. As mentioned in the introduction, this study is strategic in nature, taking an aggregate and longrun view, irrespective of the players or products involved. If fact, all the current products or services on the market can cease to exist in their present form (i.e. at a brand-, R&D specification, or corporate-image level) and all the players can be replaced by other firms (i.e. via exits, entries, mergers, bankruptcies, etc.), and there will still be an international latent demand for search engine optimization (SEO) and Internet marketing at the aggregate level. Product and service offering details, and the actual identity of the players involved, while important for certain issues, are relatively unimportant for estimates of latent demand.
1.3
THE METHODOLOGY
In order to estimate the latent demand for search engine optimization (SEO) and Internet marketing on a worldwide basis, I used a multi-stage approach. Before applying the approach, one needs a basic theory from which such estimates are created. In this case, I heavily rely on the use of certain basic economic assumptions. In particular, there is an assumption governing the shape and type of aggregate latent demand functions. Latent demand functions relate the income of a country, city, state, household, or individual to realized consumption. Latent demand (often realized as consumption when an industry is efficient), at any level of the value chain, takes place if an equilibrium is realized. For firms to serve a market, they must perceive a latent demand and be able to serve that demand at a minimal return. The single most important variable determining
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Introduction
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consumption, assuming latent demand exists, is income (or other financial resources at higher levels of the value chain). Other factors that can pivot or shape demand curves include external or exogenous shocks (i.e. business cycles), and or changes in utility for the product in question. Ignoring, for the moment, exogenous shocks and variations in utility across countries, the aggregate relation between income and consumption has been a central theme in economics. The figure below concisely summarizes one aspect of problem. In the 1930s, John Meynard Keynes conjectured that as incomes rise, the average propensity to consume would fall. The average propensity to consume is the level of consumption divided by the level of income, or the slope of the line from the origin to the consumption function. He estimated this relationship empirically and found it to be true in the short-run (mostly based on cross-sectional data). The higher the income, the lower the average propensity to consume. This type of consumption function is labeled "A" in the figure below (note the rather flat slope of the curve). In the 1940s, another macroeconomist, Simon Kuznets, estimated long-run consumption functions which indicated that the marginal propensity to consume was rather constant (using time series data across countries). This type of consumption function is show as "B" in the figure below (note the higher slope and zero-zero intercept).1 The average propensity to consume is constant.
Latent Demand
B
A
Income Is it declining or is it constant? A number of other economists, notably Franco Modigliani and Milton Friedman, in the 1950s (and Irving Fisher earlier), explained why the two functions were different using various assumptions on intertemporal budget constraints, savings, and wealth. The 1
For a general overview of this subject area, see Principles of Macroeconomics by N. Gregory Mankiw, SouthWestern College Publishing; ISBN: 0030340594; 2nd edition (February 2002).
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Introduction
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shorter the time horizon, the more consumption can depend on wealth (earned in previous years) and business cycles. In the long-run, however, the propensity to consume is more constant. Similarly, in the long run, households, industries or countries with no income eventually have no consumption (wealth is depleted). While the debate surrounding beliefs about how income and consumption are related and interesting, in this study a very particular school of thought is adopted. In particular, we are considering the latent demand for search engine optimization (SEO) and Internet marketing across some 230 countries. The smallest have fewer than 10,000 inhabitants. I assume that all of these counties fall along a "long-run" aggregate consumption function. This long-run function applies despite some of these countries having wealth, current income dominates the latent demand for search engine optimization (SEO) and Internet marketing. So, latent demand in the long-run has a zero intercept. However, I allow firms to have different propensities to consume (including being on consumption functions with differing slopes, which can account for differences in industrial organization, and end-user preferences). Given this overriding philosophy, I will now describe the methodology used to create the latent demand estimates for search engine optimization (SEO) and Internet marketing. Since ICON Group has asked me to apply this methodology to a large number of categories, the rather academic discussion below is general and can be applied to a wide variety of categories, not just search engine optimization (SEO) and Internet marketing.
1.3.1
Step 1. Product Definition and Data Collection
Any study of latent demand across countries requires that some standard be established to define “efficiently served”. Having implemented various alternatives and matched these with market outcomes, I have found that the optimal approach is to assume that certain key countries are more likely to be at or near efficiency than others. These countries are given greater weight than others in the estimation of latent demand compared to other countries for which no known data are available. Of the many alternatives, I have found the assumption that the world’s highest aggregate income and highest income-per-capita markets reflect the best standards for “efficiency”. High aggregate income alone is not sufficient (i.e. China has high aggregate income, but low income per capita and can not assumed to be efficient). Aggregate income can be operationalized in a number of ways, including gross domestic product (for industrial categories), or total disposable income (for household categories; population times average income per capita, or number of households times average household income per capita). Brunei, Nauru, Kuwait, and Lichtenstein are examples of countries with high income per capita, but not assumed to be efficient, given low aggregate level of income (or gross domestic product); these countries have, however, high incomes per capita but may not benefit from the efficiencies derived from economies of scale associated with larger economies. Only countries with high income per capita and large aggregate income are assumed efficient. This greatly restricts the pool of countries to those in the OECD (Organization for Economic Cooperation and Development), like the United States, or the United Kingdom (which were earlier than other large OECD economies to liberalize their markets).
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Introduction
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The selection of countries is further reduced by the fact that not all countries in the OECD report industry revenues at the category level. Countries that typically have ample data at the aggregate level that meet the efficiency criteria include the United States, the United Kingdom and in some cases France and Germany. Latent demand is therefore estimated using data collected for relatively efficient markets from independent data sources (e.g. Euromonitor, Mintel, Thomson Financial Services, the U.S. Industrial Outlook, the World Resources Institute, the Organization for Economic Cooperation and Development, various agencies from the United Nations, industry trade associations, the International Monetary Fund, and the World Bank). Depending on original data sources used, the definition of “search engine optimization (SEO) and Internet marketing” is established. In the case of this report, the data were reported at the aggregate level, with no further breakdown or definition. In other words, any potential product or service that might be incorporated within search engine optimization (SEO) and Internet marketing falls under this category. Public sources rarely report data at the disaggregated level in order to protect private information from individual firms that might dominate a specific product-market. These sources will therefore aggregate across components of a category and report only the aggregate to the public. While private data are certainly available, this report only relies on public data at the aggregate level without reliance on the summation of various category components. In other words, this report does not aggregate a number of components to arrive at the “whole”. Rather, it starts with the “whole”, and estimates the whole for all countries and the world at large (without needing to know the specific parts that went into the whole in the first place). Given this caveat, in this report we define the sales of search engine optimization (SEO) and Internet marketing as including all commonly understood products and services falling within this broad category, such as the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords, irrespective of product packaging, formulation, size, or form. Companies participating in this industry include SendTraffic.com, SEOP, Search Engine Genie (SEG), Wpromote, and iClimber. In addition to the sources indicated below, additional information available to the public via news and/or press releases published by players in the industry (including reports from AMR Research, Global Industry Analysts, Forrester Research, Frost & Sullivan, Gartner, IDC, and MarketResearch.com) was considered in defining and calibrating this category.
1.3.2
Step 2. Filtering and Smoothing
Based on the aggregate view of search engine optimization (SEO) and Internet marketing as defined above, data were then collected for as many similar countries as possible for that same definition, at the same level of the value chain. This generates a convenience sample of countries from which comparable figures are available. If the series in question do not reflect the same accounting period, then adjustments are made. In order to eliminate short-term effects of business cycles, the series are smoothed using an 2 year moving average weighting scheme (longer weighting schemes do not substantially change the results). If data are available for a country, but www.icongrouponline.com
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Introduction
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these reflect short-run aberrations due to exogenous shocks (such as would be the case of beef sales in a country stricken with foot and mouth disease), these observations were dropped or "filtered" from the analysis.
1.3.3
Step 3. Filling in Missing Values
In some cases, data are available for countries on a sporadic basis. In other cases, data from a country may be available for only one year. From a Bayesian perspective, these observations should be given greatest weight in estimating missing years. Assuming that other factors are held constant, the missing years are extrapolated using changes and growth in aggregate national income. Based on the overriding philosophy of a long-run consumption function (defined earlier), countries which have missing data for any given year, are estimated based on historical dynamics of aggregate income for that country.2
1.3.4
Step 4. Varying Parameter, Non-linear Estimation
Given the data available from the first three steps, the latent demand in additional countries is estimated using a “varying-parameter cross-sectionally pooled time series model”.3 Simply stated, the effect of income on latent demand is assumed to be constant across countries unless there is empirical evidence to suggest that this effect varies (i.e. . the slope of the income effect is not necessarily same for all countries). This assumption applies across countries along the aggregate consumption function, but also over time (i.e. not all countries are perceived to have the same income growth prospects over time and this effect can vary from country to country as well). Another way of looking at this is to say that latent demand for search engine optimization (SEO) and Internet marketing is more likely to be similar across countries that have similar characteristics in terms of economic development (i.e. African countries will have similar latent demand structures controlling for the income variation across the pool of African countries). This approach is useful across countries for which some notion of non-linearity exists in the aggregate cross-country consumption function. For some categories, however, the reader must realize that the numbers will reflect a country’s contribution to global latent demand and may 2
This report was prepared from a variety of sources including excerpts from documents and official reports or databases published by the World Bank, the U.S. Department of Commerce, the U.S. State Department, various national agencies, the International Monetary Fund, the Central Intelligence Agency, various agencies from the United Nations (e.g. ILO, ITU, UNDP, etc.), and non-governmental sources, including Icon Group International, Inc., Euromonitor, the World Resources Institute, Mintel, the U.S. Industrial Outlook, and various public sources cited in the trade press. 3 The interested reader can find longer discussions of this type of modeling in Studies in Global Econometrics (Advanced Studies in Theoretical and Applied Econometrics V. 30), by Henri Theil, et al., Kluwer Academic Publishers; ISBN: 0792336607; (June 1996), and in Principles of Econometrics, by Henri Theil John Wiley & Sons; ISBN: 0471858455; (December 1971), and in Econometric Models and Economic Forecasts by Robert S. Pindyck, Daniel L. Rubinfeld McGraw Hill Text; ISBN: 0070500983; 3rd edition (December 1991). www.icongrouponline.com
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Introduction
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never be realized in the form of local sales. For certain country-category combinations this will result in what at first glance will be odd results. For example, the latent demand for the category “space vehicles” will exist for “Togo” even though they have no space program. The assumption is that if the economies in these countries did not exist, the world aggregate for these categories would be lower. The share attributed to these countries is based on a proportion of their income (however small) being used to consume the category in question (i.e. perhaps via resellers).
1.3.5
Step 5. Fixed-Parameter Linear Estimation
Nonlinearities are assumed in cases where filtered data exist along the aggregate consumption function. Because the world consists of more than 200 countries, there will always be those countries, especially toward the bottom of the consumption function, where non-linear estimation is simply not possible. For these countries, equilibrium latent demand is assumed to be perfectly parametric and not a function of wealth (i.e. a country’s stock of income), but a function of current income (a country’s flow of income). In the long run, if a country has no current income, the latent demand for search engine optimization (SEO) and Internet marketing is assumed to approach zero. The assumption is that wealth stocks fall rapidly to zero if flow income falls to zero (i.e. countries which earn low levels of income will not use their savings, in the long run, to demand search engine optimization (SEO) and Internet marketing). In a graphical sense, for low income countries, latent demand approaches zero in a parametric linear fashion with a zero-zero intercept. In this stage of the estimation procedure, low-income countries are assumed to have a latent demand proportional to their income, based on the country closest to it on the aggregate consumption function.
1.3.6
Step 6. Aggregation and Benchmarking
Based on the models described above, latent demand figures are estimated for all countries of the world, including for the smallest economies. These are then aggregated to get world totals and regional totals. To make the numbers more meaningful, regional and global demand averages are presented. Figures are rounded, so minor inconsistencies may exist across tables.
1.3.7
Step 7. Latent Demand Density: Allocating Across Cities
With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report also covers the world’s top 2000 cities. The purpose is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over
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Introduction
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markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. Similar to country-level data, the reader needs to realize that latent demand allocated to a city may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, again, the category “satellite launch vehicles.” Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world's cities. Without certain cities, in other words, the world market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to regions, countries and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market. I allocate latent demand across areas of dominant influence based on the relative economic importance of cities within its home country, within its region and across the world total. Not all cities are estimated within each country as demand may be allocated to adjacent areas of influence. Since some cities have higher economic wealth than others within the same country, a city’s population is not generally used to allocate latent demand. Rather, the level of economic activity of the city vis-à-vis others.
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2
SUMMARY OF FINDINGS
Based on the methodology described above, the latent demand for search engine optimization (SEO) and Internet marketing is estimated to be $55.5 billion in 2009. The distribution of the world latent demand (or potential industry earnings), however, is not be evenly distributed across regions. Africa, Europe & the Middle East is the largest market with $19.9 billion or 35.82 percent, followed by Asia with $17.1 billion or 30.88 percent, and then North America & the Caribbean with $13.2 billion or 23.71 percent of the world market. In essence, if firms target these top 3 regions, they cover come 90.41 percent of the global latent demand for search engine optimization (SEO) and Internet marketing.
2.1
THE WORLDWIDE MARKET POTENTIAL
Worldwide Market Potential for Search Engine Optimization (SEO) and Internet Marketing (US$ Million): 2009 Region
Latent Demand US$ Million
% of Globe
19,873 17,131 13,152 4,546 773 55,476
35.8 30.9 23.7 8.2 1.4 100.0
_________________________________________________________________________________________________________
Africa, Europe & the Middle Asia North America & the Caribbean Latin America Oceana Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Worldwide Market Potential for Search Engine Optimization (SEO) and Internet Marketing (US$ Million): 2009 North Am erica & the Caribbean Asia Latin Am erica Other Africa, Europe & the Middle
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Summary of Findings
10
World Market for Search Engine Optimization (SEO) and Internet Marketing: 2004 - 2014 Year
World Market US$ Million
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
46,608.89 48,246.79 49,955.37 51,738.29 53,591.18 55,475.83 57,430.19 59,454.74 61,563.54 63,762.93 66,057.49
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
11
3
AFRICA, EUROPE & THE MIDDLE EAST
3.1
EXECUTIVE SUMMARY
Market Potential for Search Engine Optimization (SEO) and Internet Marketing in Africa, Europe & the Middle East (US$ Million): 2009 Country
Latent Demand US$ Million
% of Africa, Europe & the Middle East
2,415.95 1,833.64 1,755.79 1,529.75 1,168.35 909.19 576.41 547.26 542.88 493.01 403.47 387.36 376.66 366.58 323.28 285.18 279.86 279.80 273.57 256.60 255.98 231.57 221.99 215.67 213.80 3,729.45 19,873.05
12.16% 9.23% 8.84% 7.70% 5.88% 4.57% 2.90% 2.75% 2.73% 2.48% 2.03% 1.95% 1.90% 1.84% 1.63% 1.44% 1.41% 1.41% 1.38% 1.29% 1.29% 1.17% 1.12% 1.09% 1.08% 18.77% 100.00%
_________________________________________________________________________________________________________
Germany The United Kingdom France Italy Spain Russia Turkey The Netherlands Poland Saudi Arabia South Africa Pakistan Egypt Iran Belgium Sweden Greece Ukraine Austria Switzerland Nigeria Algeria Norway Czech Republic Romania Other Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
12
Market Potential for Search Engine Optimization (SEO) and Internet Marketing in Africa, Europe & the Middle East (US$ Million): 2009 Italy France The United Kingdom
Germ any
Other
The Market for Search Engine Optimization (SEO) and Internet Marketing in Africa, Europe & the Middle East: 2004 - 2014 Year
US$ Million
% of Globe
_________________________________________________________________________________________________________
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
16,930.29 17,480.11 18,050.26 18,641.60 19,252.76 19,873.05 20,513.01 21,172.46 21,855.28 22,563.07 23,296.86
36.32 36.23 36.13 36.03 35.93 35.82 35.72 35.61 35.50 35.39 35.27
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.2
13
AFGHANISTAN Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Afghanistan 2004 - 2014
Year
Afghanistan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
23.89 25.11 26.39 27.73 29.14 30.57 32.06 33.61 35.24 36.95 38.74
0.14% 0.14% 0.15% 0.15% 0.15% 0.15% 0.16% 0.16% 0.16% 0.16% 0.17%
0.05% 0.05% 0.05% 0.05% 0.05% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Afghanistan: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
447 1,243 1,350 1,450 1,679 1,681 1,749 1,754 1,790 1,799
19.62 3.11 2.44 1.80 0.80 0.79 0.56 0.55 0.45 0.44 30.57
64.17 10.18 7.98 5.90 2.61 2.57 1.85 1.80 1.49 1.44 100.00
0.10 0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.15
0.04 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Kabul Qandahar Herat Mazar-e-Sharif Jalalabad Qonduz Baghlan Meymaneh Pol-e-Khomri Ghazni Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.3
14
ALBANIA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Albania 2004 - 2014 Year
Albania
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
14.21 14.74 15.29 15.86 16.45 17.05 17.67 18.30 18.96 19.65 20.35
0.08% 0.08% 0.08% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Albania: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
992 1,437 1,440 1,446 1,474 1,496 1,608 1,621 1,718
5.53 1.93 1.91 1.86 1.66 1.52 1.00 0.98 0.66 17.05
32.42 11.33 11.19 10.90 9.76 8.90 5.88 5.74 3.87 100.00
0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.09
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Tirane Durres Elbasan Shkoder Vlore Korce Berat Fier Lushnje Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.4
15
ALGERIA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Algeria 2004 - 2014 Year
Algeria
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
194.97 201.83 208.94 216.29 223.88 231.57 239.49 247.64 256.06 264.77 273.77
1.15% 1.15% 1.16% 1.16% 1.16% 1.17% 1.17% 1.17% 1.17% 1.17% 1.18%
0.42% 0.42% 0.42% 0.42% 0.42% 0.42% 0.42% 0.42% 0.42% 0.42% 0.41%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Algeria: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
143 270 371 490 718 744 747 794 863 865 871 917 953
83.75 34.96 24.51 17.01 10.11 9.50 9.45 8.50 7.22 7.17 7.06 6.39 5.95 231.57
36.17 15.09 10.58 7.34 4.37 4.10 4.08 3.67 3.12 3.10 3.05 2.76 2.57 100.00
0.42 0.18 0.12 0.09 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.03 0.03 1.17
0.15 0.06 0.04 0.03 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.42
_________________________________________________________________________________________________________
Algiers Oran Constantine Annaba Batna Blida Setif Sidi-Bel-Abbes Ech-Cheliff Skikda Tlemcen Bejaia Bechar Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.5
16
ANDORRA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Andorra 2004 - 2014 Year
Andorra
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.05 2.11 2.18 2.24 2.31 2.37 2.44 2.51 2.58 2.66 2.73
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Andorra: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,516 1,632
1.42 0.95 2.37
60.00 40.00 100.00
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Andorra la Vella Les Escaldes Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.6
ANGOLA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Angola 2004 - 2014 Year
Angola
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
47.08 51.51 56.36 61.66 67.40 73.27 79.59 86.43 93.87 101.94 110.71
0.28% 0.29% 0.31% 0.33% 0.35% 0.37% 0.39% 0.41% 0.43% 0.45% 0.48%
0.10% 0.11% 0.11% 0.12% 0.13% 0.13% 0.14% 0.15% 0.15% 0.16% 0.17%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
17
Angola: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
194 1,103 1,132 1,348 1,359 1,481 1,556
57.50 4.14 3.94 2.44 2.36 1.62 1.26 73.27
78.48 5.65 5.38 3.34 3.23 2.21 1.72 100.00
0.29 0.02 0.02 0.01 0.01 0.01 0.01 0.37
0.10 0.01 0.01 0.00 0.00 0.00 0.00 0.13
_________________________________________________________________________________________________________
Luanda Lubango Namibe Huambo Lobito Benguela Malanje Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.7
ARMENIA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Armenia 2004 - 2014 Year
Armenia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
10.07 10.94 11.88 12.91 14.01 15.14 16.35 17.65 19.05 20.56 22.20
0.06% 0.06% 0.07% 0.07% 0.07% 0.08% 0.08% 0.08% 0.09% 0.09% 0.10%
0.02% 0.02% 0.02% 0.02% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
18
Armenia: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
789 1,517 1,574 1,800 1,807 1,812 1,840 1,852 1,876 1,891 1,893 1,911 1,912
8.57 1.42 1.17 0.44 0.42 0.41 0.33 0.31 0.25 0.23 0.22 0.19 0.19 0.67 15.14
56.57 9.39 7.74 2.89 2.75 2.70 2.15 2.02 1.65 1.51 1.47 1.24 1.24 4.40 100.00
0.04 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.08
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Yerevan Gyumri Kirovakan Hrazdan Echmiadzin Abovian Kaphan Hoktemberian Charentsavan Artashat Kamo Sevan Goris Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.8
AUSTRIA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Austria 2004 - 2014 Year
Austria
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
238.09 244.83 251.75 258.87 266.17 273.57 281.16 288.90 296.84 305.00 313.39
1.41% 1.40% 1.39% 1.39% 1.38% 1.38% 1.37% 1.36% 1.36% 1.35% 1.35%
0.51% 0.51% 0.50% 0.50% 0.50% 0.49% 0.49% 0.49% 0.48% 0.48% 0.47%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
19
Austria: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
68 358 419 537 630 750 976 995 1,005 1,108 1,261 1,548
164.32 26.08 21.47 14.92 12.56 9.34 5.69 5.47 5.37 4.08 3.01 1.29 273.57
60.06 9.53 7.85 5.45 4.59 3.41 2.08 2.00 1.96 1.49 1.10 0.47 100.00
0.83 0.13 0.11 0.08 0.06 0.05 0.03 0.03 0.03 0.02 0.02 0.01 1.38
0.30 0.05 0.04 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.49
_________________________________________________________________________________________________________
Vienna Graz Linz Salzburg Innsbruck Klagenfurt Villach Wels Sankt Poelten Steyr Bregenz Eisenstadt Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.9
AZERBAIJAN Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Azerbaijan 2004 - 2014
Year
Azerbaijan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
41.99 45.94 50.27 55.00 60.11 65.35 70.98 77.09 83.72 90.92 98.74
0.25% 0.26% 0.28% 0.30% 0.31% 0.33% 0.35% 0.36% 0.38% 0.40% 0.42%
0.09% 0.10% 0.10% 0.11% 0.11% 0.12% 0.12% 0.13% 0.14% 0.14% 0.15%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
20
Azerbaijan: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
223 866 952 1,451 1,527 1,540 1,592 1,645 1,773
45.28 7.16 5.95 1.80 1.37 1.31 1.08 0.90 0.49 65.35
69.28 10.96 9.11 2.76 2.09 2.01 1.66 1.38 0.75 100.00
0.23 0.04 0.03 0.01 0.01 0.01 0.01 0.00 0.00 0.33
0.08 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.12
_________________________________________________________________________________________________________
Baku Gyandzha Sumgait Mingechaur Sheki Nakhichevan Lenkoran Stepanakert Shemakha Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.10
BAHRAIN
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Bahrain 2004 - 2014 Year
Bahrain
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
17.12 17.91 18.73 19.59 20.49 21.40 22.35 23.33 24.36 25.43 26.55
0.10% 0.10% 0.10% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Bahrain: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
698 996 1,208 1,506 1,774
10.63 5.46 3.36 1.47 0.49 21.40
49.67 25.49 15.69 6.86 2.29 100.00
0.05 0.03 0.02 0.01 0.00 0.11
0.02 0.01 0.01 0.00 0.00 0.04
_________________________________________________________________________________________________________
Manama Muharraq Jidd Hafs Isa Town Al Hidd Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.11
21
BELARUS
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Belarus 2004 - 2014 Year
Belarus
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
72.37 75.82 79.44 83.22 87.17 91.18 95.35 99.69 104.22 108.96 113.92
0.43% 0.43% 0.44% 0.45% 0.45% 0.46% 0.46% 0.47% 0.48% 0.48% 0.49%
0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.17% 0.17% 0.17% 0.17% 0.17%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Belarus: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
274 688 831 840 963 982 1,052 1,192 1,239 1,307 1,318 1,393
34.56 10.88 7.74 7.61 5.87 5.61 4.85 3.46 3.13 2.68 2.59 2.20 91.18
37.91 11.93 8.49 8.35 6.44 6.15 5.32 3.79 3.44 2.93 2.84 2.41 100.00
0.17 0.05 0.04 0.04 0.03 0.03 0.02 0.02 0.02 0.01 0.01 0.01 0.46
0.06 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.16
_________________________________________________________________________________________________________
Minsk Gomel Mogilyov Vitebsk Grodno Brest Bobruysk Baranovichi Borisov Orsha Pinsk Mozyr Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.12
22
BELGIUM
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Belgium 2004 - 2014 Year
Belgium
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
285.68 292.85 300.21 307.75 315.46 323.28 331.27 339.40 347.71 356.23 364.96
1.69% 1.68% 1.66% 1.65% 1.64% 1.63% 1.61% 1.60% 1.59% 1.58% 1.57%
0.61% 0.61% 0.60% 0.59% 0.59% 0.58% 0.58% 0.57% 0.56% 0.56% 0.55%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Belgium: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
112 200 341 376 392 585 649 701 730 770 774 775 820
112.80 55.35 27.10 24.30 23.26 13.72 11.98 10.47 9.77 8.95 8.84 8.84 7.91 323.28
34.89 17.12 8.38 7.52 7.19 4.24 3.71 3.24 3.02 2.77 2.73 2.73 2.45 100.00
0.57 0.28 0.14 0.12 0.12 0.07 0.06 0.05 0.05 0.05 0.04 0.04 0.04 1.63
0.20 0.10 0.05 0.04 0.04 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.58
_________________________________________________________________________________________________________
Brussels Antwerp Ghent Charleroi Liege Bruges Namur Mons Leuven Aalst Kortrijk Mechelen Oostende Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.13
23
BENIN
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Benin 2004 - 2014 Year
Benin
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
8.85 9.16 9.47 9.80 10.14 10.48 10.84 11.20 11.58 11.96 12.36
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Benin: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
959 1,334 1,678 1,720 1,731
5.90 2.52 0.80 0.65 0.62 10.48
56.24 24.02 7.62 6.24 5.89 100.00
0.03 0.01 0.00 0.00 0.00 0.05
0.01 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Cotonou Porto-Novo Parakou Abomey Natitingou Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.14
BOSNIA AND HERZEGOVINA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Bosnia and Herzegovina 2004 - 2014 Year
Bosnia and Herzegovina
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
21.27 22.12 23.01 23.93 24.89 25.85 26.85 27.89 28.96 30.08 31.24
0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
24
Bosnia and Herzegovina: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
715 1,154 1,288 1,327 1,349 1,405 1,430
10.17 3.77 2.80 2.53 2.44 2.17 1.97 25.85
39.33 14.57 10.84 9.80 9.44 8.37 7.63 100.00
0.05 0.02 0.01 0.01 0.01 0.01 0.01 0.13
0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Sarajevo Banja Luca Zenica Tuzla Mostar Prijedor Doboj Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.15
BOTSWANA Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Botswana 2004 - 2014
Year
Botswana
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
17.47 18.09 18.74 19.41 20.10 20.80 21.52 22.26 23.03 23.83 24.65
0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.11% 0.11% 0.11% 0.11%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
25
Botswana: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,181 1,222 1,264 1,302 1,464 1,486 1,507 1,670 1,716 1,725 1,748 1,780 1,808
3.54 3.22 2.97 2.71 1.72 1.56 1.47 0.83 0.67 0.64 0.57 0.48 0.41 20.80
17.02 15.49 14.26 13.04 8.28 7.52 7.06 3.99 3.22 3.07 2.76 2.30 1.99 100.00
0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.10
0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Gaborone Mahalapye Serowe Tutume Bobonong Francistown Selebi-Phikwe Lobatse Molepolole Kanye Mochudi Maun Ramotswa Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.16
BULGARIA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Bulgaria 2004 - 2014 Year
Bulgaria
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
60.96 63.60 66.35 69.23 72.21 75.24 78.37 81.63 85.02 88.55 92.22
0.36% 0.36% 0.37% 0.37% 0.38% 0.38% 0.38% 0.39% 0.39% 0.39% 0.40%
0.13% 0.13% 0.13% 0.13% 0.13% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
26
Bulgaria: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
315 751 816 1,027 1,044 1,114 1,188 1,277 1,291 1,293 1,331
29.38 9.29 7.96 5.15 4.94 4.06 3.49 2.89 2.78 2.76 2.52 75.24
39.05 12.35 10.58 6.85 6.57 5.40 4.64 3.84 3.70 3.67 3.36 100.00
0.15 0.05 0.04 0.03 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.38
0.05 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.14
_________________________________________________________________________________________________________
Sofia Plovdiv Varna Burgas Ruse Stara Zagora Pleven Tolbukhin Sliven Shumen Pernik Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.17
BURKINA FASO
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Burkina Faso 2004 - 2014 Year
Burkina Faso
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
12.79 13.22 13.65 14.11 14.57 15.04 15.53 16.02 16.54 17.06 17.61
0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
27
Burkina Faso: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
811 1,095 1,633 1,709 1,724 1,782
8.06 4.21 0.95 0.71 0.64 0.47 15.04
53.58 28.00 6.30 4.73 4.24 3.15 100.00
0.04 0.02 0.00 0.00 0.00 0.00 0.08
0.01 0.01 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Ouagadougou Bobo-Dioulasso Koudougou Ouahigouya Banfora Kaya Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.18
BURUNDI
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Burundi 2004 - 2014 Year
Burundi
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
4.55 4.73 4.92 5.12 5.32 5.53 5.74 5.96 6.19 6.43 6.68
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Burundi: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,134 1,529 1,979 2,012 2,023
3.92 1.36 0.11 0.07 0.06 5.53
70.91 24.68 2.08 1.30 1.04 100.00
0.02 0.01 0.00 0.00 0.00 0.03
0.01 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Bujumbura Gitega Bururi Rumonge Ngozi Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.19
28
CAMEROON Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Cameroon 2004 - 2014
Year
Cameroon
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
29.86 30.69 31.54 32.41 33.31 34.22 35.15 36.10 37.08 38.08 39.11
0.18% 0.18% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Cameroon: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
516 717 1,483 1,499 1,510 1,591 1,686 1,713 1,746 1,785
15.92 10.15 1.60 1.51 1.45 1.08 0.77 0.68 0.58 0.47 34.22
46.52 29.65 4.66 4.41 4.25 3.17 2.25 2.00 1.71 1.37 100.00
0.08 0.05 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.17
0.03 0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Douala Yaounde Nkongsamba Maroua Garoua Bafoussam Kumba Bamenda Foumban Limbe Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.20
29
CAPE VERDE
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Cape Verde 2004 - 2014 Year
Cape Verde
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.56 2.68 2.81 2.95 3.09 3.23 3.38 3.54 3.70 3.87 4.05
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Cape Verde: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,456 1,541 2,013 2,050 2,051
1.78 1.31 0.07 0.04 0.04 3.23
54.95 40.66 2.20 1.10 1.10 100.00
0.01 0.01 0.00 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Praia Mindelo Ribeira Grande Sal Rei Santa Maria Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.21
CENTRAL AFRICAN REPUBLIC
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Central African Republic 2004 - 2014 Year
Central African Republic
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.28 2.35 2.42 2.50 2.58 2.66 2.75 2.83 2.92 3.01 3.10
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
30
Central African Republic: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,448 1,851 1,926 1,937 1,983 2,003
1.83 0.31 0.17 0.16 0.11 0.09 2.66
68.70 11.51 6.33 5.98 4.14 3.34 100.00
0.01 0.00 0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Bangui Berberati Bouar Bambari Bangassou Mbaiki Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.22
CHAD
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Chad 2004 - 2014 Year
Chad
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
13.04 13.10 13.16 13.22 13.28 13.34 13.41 13.47 13.53 13.59 13.65
0.08% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.06% 0.06% 0.06% 0.06%
0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Chad: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
893 1,480 1,581 1,637 1,647 1,666 1,692 1,872 1,883
6.68 1.62 1.13 0.93 0.90 0.83 0.76 0.26 0.23 13.34
50.05 12.12 8.50 6.94 6.74 6.26 5.67 1.96 1.76 100.00
0.03 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.07
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
N'Djamena Sarh Moundou Abeche Bongor Doba Lai Koumra Kelo Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.23
31
COMOROS
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Comoros 2004 - 2014 Year
Comoros
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.03 1.03 1.04 1.04 1.05 1.06 1.06 1.07 1.08 1.08 1.09
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Comoros: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,763 1,843 1,944 2,010
0.52 0.32 0.15 0.07 1.06
48.84 30.23 13.95 6.98 100.00
0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Moroni Mutsamudu Fomboni Mitsamiouli Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.24
CONGO (FORMERLY ZAIRE)
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Congo (formerly Zaire) 2004 - 2014 Year
Congo (formerly Zaire)
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
13.15 13.79 14.45 15.15 15.88 16.62 17.38 18.18 19.02 19.89 20.81
0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.09% 0.09% 0.09% 0.09%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
32
Congo (formerly Zaire): Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
802 1,469 1,537 1,640 1,654 1,737 1,756 1,757 1,771 1,789 1,791 1,827
8.31 1.70 1.32 0.91 0.89 0.61 0.54 0.54 0.50 0.46 0.45 0.39 16.62
50.00 10.23 7.97 5.48 5.33 3.65 3.24 3.22 3.01 2.77 2.73 2.35 100.00
0.04 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.08
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Kinshasa Lubumbashi Mbuji-Mayi Kananga Kisangani Likasi Kalemie Bukavu Kamina Kikwit Matadi Mbandaka Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.25
COTE D'IVOIRE
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Cote d'Ivoire 2004 - 2014 Year
Cote d'Ivoire
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
25.29 25.79 26.30 26.83 27.36 27.90 28.45 29.00 29.57 30.15 30.73
0.15% 0.15% 0.15% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.13% 0.13%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
33
Cote d'Ivoire: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
428 1,340 1,534 1,646 1,715 1,730 1,743 1,783
20.81 2.47 1.35 0.90 0.67 0.62 0.60 0.47 27.90
74.60 8.87 4.84 3.23 2.42 2.22 2.14 1.69 100.00
0.10 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.14
0.04 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Abidjan Bouake Yamoussoukro Daloa Port-Bouet Man Korhogo Gagnoa Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.26
CROATIA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Croatia 2004 - 2014 Year
Croatia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
49.32 51.32 53.40 55.57 57.81 60.09 62.45 64.89 67.42 70.05 72.78
0.29% 0.29% 0.30% 0.30% 0.30% 0.30% 0.30% 0.31% 0.31% 0.31% 0.31%
0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Croatia: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
279 979 1,020 1,070 1,209 1,252 1,363 1,441
33.96 5.64 5.23 4.60 3.35 3.06 2.34 1.91 60.09
56.52 9.38 8.71 7.65 5.58 5.10 3.90 3.17 100.00
0.17 0.03 0.03 0.02 0.02 0.02 0.01 0.01 0.30
0.06 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.11
_________________________________________________________________________________________________________
Zagreb Rijeka Split Osijek Zadar Slavonski Brod Vukovar Dubrovnik Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.27
34
CYPRUS
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Cyprus 2004 - 2014 Year
Cyprus
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
15.59 16.12 16.67 17.24 17.83 18.42 19.03 19.66 20.31 20.98 21.67
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Cyprus: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
809 969 1,324 1,427
8.07 5.80 2.56 1.98 18.42
43.83 31.50 13.91 10.76 100.00
0.04 0.03 0.01 0.01 0.09
0.01 0.01 0.00 0.00 0.03
_________________________________________________________________________________________________________
Nicosia Limassol Larnaca Famagusta Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.28
CZECH REPUBLIC
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Czech Republic 2004 - 2014 Year
Czech Republic
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
176.55 183.81 191.36 199.23 207.39 215.67 224.24 233.10 242.31 251.88 261.83
1.04% 1.05% 1.06% 1.07% 1.08% 1.09% 1.09% 1.10% 1.11% 1.12% 1.12%
0.38% 0.38% 0.38% 0.39% 0.39% 0.39% 0.39% 0.39% 0.39% 0.40% 0.40%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
35
Czech Republic: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
131 300 353 575 795 798 806 815 841 842
96.23 30.96 26.33 13.96 8.46 8.38 8.22 7.98 7.58 7.58 215.67
44.62 14.35 12.21 6.47 3.92 3.88 3.81 3.70 3.51 3.51 100.00
0.48 0.16 0.13 0.07 0.04 0.04 0.04 0.04 0.04 0.04 1.09
0.17 0.06 0.05 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.39
_________________________________________________________________________________________________________
Prague Brno Ostrava Plzen Olomouc Usti nad Labem Liberec Hradec Kralove Ceske Budejovice Pardubice Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.29
DENMARK Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Denmark 2004 - 2014
Year
Denmark
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
157.44 160.57 163.77 167.02 170.34 173.71 177.13 180.59 184.12 187.71 191.37
0.93% 0.92% 0.91% 0.90% 0.88% 0.87% 0.86% 0.85% 0.84% 0.83% 0.82%
0.34% 0.33% 0.33% 0.32% 0.32% 0.31% 0.31% 0.30% 0.30% 0.29% 0.29%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
36
Denmark: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
130 460 633 677 970 1,082 1,109 1,110 1,119 1,133 1,232 1,280 1,301
96.73 18.46 12.45 11.09 5.80 4.36 4.08 4.08 4.01 3.93 3.15 2.86 2.72 173.71
55.68 10.63 7.17 6.38 3.34 2.51 2.35 2.35 2.31 2.27 1.81 1.65 1.57 100.00
0.49 0.09 0.06 0.06 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.87
0.17 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.31
_________________________________________________________________________________________________________
Copenhagen Aarhus Odense Aalborg Esbjerg Randers Kolding Helsingor Herning Horsens Vejle Roskilde Naestved Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.30
DJIBOUTI
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Djibouti 2004 - 2014 Year
Djibouti
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.39 1.43 1.48 1.52 1.56 1.61 1.65 1.70 1.75 1.80 1.85
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
37
Djibouti: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,597 1,932 1,964 1,966 1,975
1.07 0.16 0.13 0.13 0.12 1.61
66.67 10.11 8.05 7.82 7.36 100.00
0.01 0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Djibouti Dikhil Tadjourah Ali-Sabiah Obock Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.31
EGYPT
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Egypt 2004 - 2014 Year
Egypt
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
296.68 311.31 326.66 342.77 359.59 376.66 394.45 413.00 432.41 452.73 474.01
1.75% 1.78% 1.81% 1.84% 1.87% 1.90% 1.92% 1.95% 1.98% 2.01% 2.03%
0.64% 0.65% 0.65% 0.66% 0.67% 0.68% 0.69% 0.69% 0.70% 0.71% 0.72%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
38
Egypt: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
44 189 278 823 825 837 859 864 954 985 1,003 1,121
224.39 59.50 34.09 7.85 7.79 7.63 7.30 7.18 5.94 5.59 5.41 4.00 376.66
59.57 15.80 9.05 2.09 2.07 2.03 1.94 1.91 1.58 1.48 1.44 1.06 100.00
1.13 0.30 0.17 0.04 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.02 1.90
0.40 0.11 0.06 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.68
_________________________________________________________________________________________________________
Cairo Alexandria Giza Al-Mahallah al Kubra Port Said Tanta Al-Mansurah Helwan Asyut Zagazig Suez Aswan Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.32
EQUATORIAL GUINEA Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Equatorial Guinea 2004 - 2014
Year
Equatorial Guinea
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
15.70 16.97 18.33 19.81 21.39 23.00 24.72 26.56 28.54 30.67 32.95
0.09% 0.10% 0.10% 0.11% 0.11% 0.12% 0.12% 0.13% 0.13% 0.14% 0.14%
0.03% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Equatorial Guinea: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
689 1,016 1,123 1,274
10.87 5.25 3.98 2.90 23.00
47.24 22.83 17.32 12.60 100.00
0.05 0.03 0.02 0.01 0.12
0.02 0.01 0.01 0.01 0.04
_________________________________________________________________________________________________________
Malabo Bata Luba Mbini Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.33
39
ESTONIA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Estonia 2004 - 2014 Year
Estonia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
20.12 21.12 22.18 23.28 24.44 25.61 26.83 28.11 29.44 30.84 32.30
0.12% 0.12% 0.12% 0.12% 0.13% 0.13% 0.13% 0.13% 0.13% 0.14% 0.14%
0.04% 0.04% 0.04% 0.04% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Estonia: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
552 1,196 1,341 1,367 1,477 1,726 1,740
14.52 3.43 2.47 2.32 1.63 0.63 0.60 25.61
56.71 13.41 9.65 9.06 6.35 2.47 2.35 100.00
0.07 0.02 0.01 0.01 0.01 0.00 0.00 0.13
0.03 0.01 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Tallinn Tartu Narva Kohtla-Järve Pärnu Sillamäe Rakvere Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.34
40
ETHIOPIA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Ethiopia 2004 - 2014 Year
Ethiopia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
35.81 38.10 40.53 43.12 45.85 48.63 51.56 54.65 57.93 61.41 65.09
0.21% 0.22% 0.22% 0.23% 0.24% 0.24% 0.25% 0.26% 0.27% 0.27% 0.28%
0.08% 0.08% 0.08% 0.08% 0.09% 0.09% 0.09% 0.09% 0.09% 0.10% 0.10%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Ethiopia: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
309 948 1,428 1,476 1,490 1,491 1,545 1,551 1,558 1,584 1,676
30.22 5.98 1.98 1.64 1.54 1.54 1.29 1.27 1.25 1.11 0.81 48.63
62.14 12.30 4.07 3.37 3.16 3.16 2.66 2.62 2.58 2.29 1.66 100.00
0.15 0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.24
0.05 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09
_________________________________________________________________________________________________________
Addis Ababa Asmera Dire Dawa Gondar Dessye Nazret Jimma Harar Mekele Bahr Dar Debre Markos Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.35
41
FINLAND
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Finland 2004 - 2014 Year
Finland
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
135.35 139.97 144.74 149.68 154.77 159.94 165.25 170.71 176.34 182.16 188.17
0.80% 0.80% 0.80% 0.80% 0.80% 0.80% 0.81% 0.81% 0.81% 0.81% 0.81%
0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.28%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Finland: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
213 492 501 515 539 731 752 822 826 902 956
48.51 16.86 16.57 15.97 14.89 9.76 9.27 7.89 7.79 6.51 5.92 159.94
30.33 10.54 10.36 9.99 9.31 6.10 5.80 4.93 4.87 4.07 3.70 100.00
0.24 0.08 0.08 0.08 0.07 0.05 0.05 0.04 0.04 0.03 0.03 0.80
0.09 0.03 0.03 0.03 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.29
_________________________________________________________________________________________________________
Helsinki Tampere Espoo Turku Vantaa Oulu Lahti Pori Kuopio Jyvaskyla Kotka Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.36
42
FRANCE
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): France 2004 - 2014 Year
France
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1,587.35 1,619.75 1,652.80 1,686.53 1,720.92 1,755.79 1,791.29 1,827.17 1,863.71 1,900.99 1,939.01
9.38% 9.27% 9.16% 9.05% 8.94% 8.84% 8.73% 8.63% 8.53% 8.43% 8.32%
3.41% 3.36% 3.31% 3.26% 3.21% 3.16% 3.12% 3.07% 3.03% 2.98% 2.94%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
France: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2 126 128 167 338 383 387 438 467 483 500 532 533 547 564
1,234.31 98.91 97.83 71.15 27.39 23.61 23.47 19.96 17.79 17.34 16.59 15.21 15.20 14.58 14.24 48.20 1755.79
70.30 5.63 5.57 4.05 1.56 1.34 1.34 1.14 1.01 0.99 0.94 0.87 0.87 0.83 0.81 2.75 100.00
6.21 0.50 0.49 0.36 0.14 0.12 0.12 0.10 0.09 0.09 0.08 0.08 0.08 0.07 0.07 0.24 8.84
2.22 0.18 0.18 0.13 0.05 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.09 3.16
_________________________________________________________________________________________________________
Paris Marseille Lyon Lille Toulouse Nice Strasbourg Nantes Rennes Bordeaux Saint-Etienne Reims Le Havre Toulon Grenoble Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.37
43
GABON
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Gabon 2004 - 2014 Year
Gabon
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
14.60 15.10 15.63 16.17 16.73 17.29 17.88 18.47 19.09 19.73 20.39
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Gabon: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
704 1,053 1,695 1,784 1,797 1,809
10.39 4.84 0.74 0.47 0.44 0.41 17.29
60.07 27.99 4.27 2.73 2.56 2.39 100.00
0.05 0.02 0.00 0.00 0.00 0.00 0.09
0.02 0.01 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Libreville Port Gentil Lambarene Mouila Tchibanga Oyem Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.38
44
GEORGIA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Georgia 2004 - 2014 Year
Georgia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
12.19 13.13 14.13 15.21 16.36 17.54 18.78 20.12 21.55 23.08 24.72
0.07% 0.08% 0.08% 0.08% 0.08% 0.09% 0.09% 0.10% 0.10% 0.10% 0.11%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.04% 0.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Georgia: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
683 1,419 1,525 1,570 1,601 1,798 1,857 1,892
10.93 2.04 1.38 1.18 1.05 0.44 0.29 0.23 17.54
62.35 11.63 7.87 6.73 5.99 2.52 1.63 1.29 100.00
0.06 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.09
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
T'Bilisi Kutaisi Rustavi Batumi Sukhumi Poti Tskhinvali Chiatura Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.39
45
GERMANY Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Germany 2004 - 2014
Year
Germany
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2,140.34 2,192.98 2,246.90 2,302.15 2,358.66 2,415.95 2,474.46 2,533.92 2,594.73 2,657.01 2,720.77
12.64% 12.55% 12.45% 12.35% 12.25% 12.16% 12.06% 11.97% 11.87% 11.78% 11.68%
4.59% 4.55% 4.50% 4.45% 4.40% 4.35% 4.31% 4.26% 4.21% 4.17% 4.12%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Germany: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
14 88 141 148 149 155 161 462 541
490.91 136.81 84.73 81.18 80.61 77.92 75.64 18.17 14.76 1060.73
20.32 5.66 3.51 3.36 3.34 3.23 3.13 0.75 0.61 43.91
2.47 0.69 0.43 0.41 0.41 0.39 0.38 0.09 0.07 5.34
0.88 0.25 0.15 0.15 0.15 0.14 0.14 0.03 0.03 1.91
_________________________________________________________________________________________________________
Berlin Cologne Dresden Dusseldorf Dortmund Bremen Duisburg Cottbus Dessau Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.40
46
GHANA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Ghana 2004 - 2014 Year
Ghana
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
21.90 22.87 23.87 24.91 26.00 27.10 28.25 29.44 30.67 31.96 33.30
0.13% 0.13% 0.13% 0.13% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Ghana: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
603 999 1,411 1,492 1,508 1,668 1,669 1,755 1,758 1,793
13.36 5.42 2.13 1.53 1.46 0.83 0.83 0.55 0.54 0.45 27.10
49.30 20.00 7.84 5.66 5.40 3.06 3.06 2.03 1.97 1.66 100.00
0.07 0.03 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.14
0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Accra Kumasi Tamale Tema Sekondi-Takoradi Cape Coast Koforidua Sunyani Ho Bolgatanga Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.41
47
GREECE
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Greece 2004 - 2014 Year
Greece
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
241.09 248.42 255.97 263.75 271.75 279.86 288.17 296.68 305.43 314.44 323.72
1.42% 1.42% 1.42% 1.41% 1.41% 1.41% 1.40% 1.40% 1.40% 1.39% 1.39%
0.52% 0.51% 0.51% 0.51% 0.51% 0.50% 0.50% 0.50% 0.50% 0.49% 0.49%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Greece: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
101 201 348 450 573 577 736 828 916 928
120.54 55.24 26.80 19.32 14.01 13.88 9.66 7.75 6.39 6.26 279.86
43.07 19.74 9.58 6.90 5.01 4.96 3.45 2.77 2.28 2.24 100.00
0.61 0.28 0.13 0.10 0.07 0.07 0.05 0.04 0.03 0.03 1.41
0.22 0.10 0.05 0.03 0.03 0.03 0.02 0.01 0.01 0.01 0.50
_________________________________________________________________________________________________________
Athens Thessaloniki Piraeus Patras Larissa Iraklion Volos Kavalla Canea Serrai Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.42
48
GUINEA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Guinea 2004 - 2014 Year
Guinea
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
7.53 7.67 7.81 7.96 8.11 8.26 8.42 8.57 8.73 8.89 9.06
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.02% 0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Guinea: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
899 1,667 1,734 1,897
6.60 0.83 0.61 0.22 8.26
79.93 10.09 7.37 2.61 100.00
0.03 0.00 0.00 0.00 0.04
0.01 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Conakry Kankan Labe Nzerekore Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.43
GUINEA-BISSAU
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): GuineaBissau 2004 - 2014 Year
Guinea-Bissau
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.67 0.69 0.71 0.73 0.75 0.77 0.80 0.82 0.84 0.87 0.89
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
49
Guinea-Bissau: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,745 2,021 2,044 2,059 2,060 2,061 2,068
0.59 0.06 0.04 0.02 0.02 0.02 0.02 0.77
75.76 7.88 4.85 3.03 3.03 3.03 2.42 100.00
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Bissau Bafata Gabu Catio Mansoa Cantchungo Farim Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.44
HUNGARY
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Hungary 2004 - 2014 Year
Hungary
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
148.23 151.48 154.81 158.21 161.68 165.21 168.79 172.43 176.13 179.92 183.79
0.88% 0.87% 0.86% 0.85% 0.84% 0.83% 0.82% 0.81% 0.81% 0.80% 0.79%
0.32% 0.31% 0.31% 0.31% 0.30% 0.30% 0.29% 0.29% 0.29% 0.28% 0.28%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
50
Hungary: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
127 713 735 777 793 933 990 1,012 1,046 1,117 1,155
98.31 10.23 9.67 8.79 8.51 6.14 5.53 5.30 4.93 4.04 3.77 165.21
59.51 6.19 5.85 5.32 5.15 3.71 3.35 3.21 2.98 2.45 2.28 100.00
0.49 0.05 0.05 0.04 0.04 0.03 0.03 0.03 0.02 0.02 0.02 0.83
0.18 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.30
_________________________________________________________________________________________________________
Budapest Debrecen Miskolc Szeged Pécs Györ Nyiregyha Szekesfehérvar Kecskemét Szombathely Szolnok Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.45
ICELAND
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Iceland 2004 - 2014 Year
Iceland
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
9.13 9.32 9.51 9.70 9.90 10.10 10.30 10.51 10.72 10.94 11.15
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
51
Iceland: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
957 1,638 1,660 1,661 1,803 1,849 1,850 1,914 1,915 1,970
5.91 0.92 0.86 0.86 0.43 0.31 0.31 0.18 0.18 0.12 10.10
58.54 9.15 8.54 8.54 4.27 3.05 3.05 1.83 1.83 1.22 100.00
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Reykjavik Kopavogur Akureyri Hafnarfjordhur Keflavik Vestmannaeyjar Akranes Isafjorour Husavik Neskaupstaour Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.46
IRAN
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Iran 2004 - 2014 Year
Iran
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
311.02 321.46 332.26 343.42 354.92 366.58 378.58 390.89 403.59 416.71 430.25
1.84% 1.84% 1.84% 1.84% 1.84% 1.84% 1.85% 1.85% 1.85% 1.85% 1.85%
0.67% 0.67% 0.67% 0.66% 0.66% 0.66% 0.66% 0.66% 0.66% 0.65% 0.65%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
52
Iran: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
74 254 363 365 408 534 546 569 590 824 835 843 892 949 1,017
157.12 38.06 25.66 25.25 22.05 15.08 14.59 14.12 13.70 7.83 7.64 7.57 6.68 5.98 5.25 366.58
42.86 10.38 7.00 6.89 6.01 4.11 3.98 3.85 3.74 2.13 2.09 2.06 1.82 1.63 1.43 100.00
0.79 0.19 0.13 0.13 0.11 0.08 0.07 0.07 0.07 0.04 0.04 0.04 0.03 0.03 0.03 1.84
0.28 0.07 0.05 0.05 0.04 0.03 0.03 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.66
_________________________________________________________________________________________________________
Tehran Mashad Isfahan Tabriz Shiraz Ahvaz Bakhtaran Qom Karaj Orumiyeh Abadan Rasht Kerman Yazd Bandar 'Abbas Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.47
IRAQ
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Iraq 2004 - 2014 Year
Iraq
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
71.91 74.60 77.38 80.27 83.26 86.29 89.41 92.63 95.97 99.42 103.00
0.42% 0.43% 0.43% 0.43% 0.43% 0.43% 0.44% 0.44% 0.44% 0.44% 0.44%
0.15% 0.15% 0.15% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
53
Iraq: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
211 904 946 981 1,185 1,271 1,326 1,380 1,435 1,509 1,514 1,523 1,567 1,721
48.84 6.48 6.00 5.62 3.51 2.93 2.55 2.26 1.94 1.46 1.44 1.39 1.21 0.65 86.29
56.60 7.51 6.95 6.51 4.07 3.40 2.96 2.62 2.25 1.69 1.67 1.61 1.40 0.75 100.00
0.25 0.03 0.03 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.43
0.09 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.16
_________________________________________________________________________________________________________
Baghdad Basra Mosul Kirkuk Irbil As-Sulaymaniyah An-Najaf Al-Hillah Karbala An-Nasiriyah Ar-Ramadi Al-Amarah Ba'qubah Samarra Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.48
IRELAND
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Ireland 2004 - 2014 Year
Ireland
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
134.00 139.22 144.64 150.28 156.11 162.02 168.13 174.44 180.98 187.77 194.81
0.79% 0.80% 0.80% 0.81% 0.81% 0.82% 0.82% 0.82% 0.83% 0.83% 0.84%
0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
54
Ireland: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
105 404 725 942 1,015
118.43 22.37 9.90 6.04 5.27 162.02
73.10 13.81 6.11 3.73 3.25 100.00
0.60 0.11 0.05 0.03 0.03 0.82
0.21 0.04 0.02 0.01 0.01 0.29
_________________________________________________________________________________________________________
Dublin Cork Limerick Galway Waterford Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.49
ISRAEL
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Israel 2004 - 2014 Year
Israel
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
132.69 137.71 142.93 148.34 153.94 159.62 165.48 171.53 177.79 184.27 191.00
0.78% 0.79% 0.79% 0.80% 0.80% 0.80% 0.81% 0.81% 0.81% 0.82% 0.82%
0.28% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Israel: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
221 296 410 579 620 666 671 705
46.24 31.55 21.99 13.80 12.92 11.44 11.34 10.35 159.62
28.97 19.77 13.77 8.65 8.09 7.16 7.10 6.49 100.00
0.23 0.16 0.11 0.07 0.06 0.06 0.06 0.05 0.80
0.08 0.06 0.04 0.02 0.02 0.02 0.02 0.02 0.29
_________________________________________________________________________________________________________
Jerusalem Tel Aviv Haifa Holon Petach-Tikva Ramat Gan Beersheba Bene Beraq Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.50
55
ITALY
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Italy 2004 - 2014 Year
Italy
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1,379.49 1,408.36 1,437.84 1,467.93 1,498.62 1,529.75 1,561.44 1,593.49 1,626.16 1,659.50 1,693.52
8.15% 8.06% 7.97% 7.87% 7.78% 7.70% 7.61% 7.53% 7.44% 7.35% 7.27%
2.96% 2.92% 2.88% 2.84% 2.80% 2.76% 2.72% 2.68% 2.64% 2.60% 2.56%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Italy: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
19 49 67 84 123 125 191 193 206 210 224 256 264 280 290
387.74 203.57 165.31 141.08 100.34 99.38 58.77 57.95 51.20 49.41 45.15 37.30 35.65 33.72 32.62 30.56 1529.75
25.35 13.31 10.81 9.22 6.56 6.50 3.84 3.79 3.35 3.23 2.95 2.44 2.33 2.20 2.13 2.00 100.00
1.95 1.02 0.83 0.71 0.50 0.50 0.30 0.29 0.26 0.25 0.23 0.19 0.18 0.17 0.16 0.15 7.70
0.70 0.37 0.30 0.25 0.18 0.18 0.11 0.10 0.09 0.09 0.08 0.07 0.06 0.06 0.06 0.06 2.76
_________________________________________________________________________________________________________
Rome Milan Naples Turin Palermo Genoa Bologna Florence Catania Bari Venice Messina Verona Taranto Trieste Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.51
56
JORDAN
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Jordan 2004 - 2014 Year
Jordan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
19.97 20.79 21.65 22.54 23.46 24.40 25.37 26.37 27.41 28.49 29.62
0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.13% 0.13% 0.13%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Jordan: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
597 1,068 1,342 1,422 1,708 1,777 1,822
13.66 4.66 2.46 2.03 0.71 0.49 0.39 24.40
55.97 19.09 10.07 8.33 2.92 1.99 1.62 100.00
0.07 0.02 0.01 0.01 0.00 0.00 0.00 0.12
0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Amman Zarqa Irbid Salt Ajlun Jarash Madaba Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.52
57
KAZAKHSTAN Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Kazakhstan 2004 - 2014
Year
Kazakhstan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
107.50 113.69 120.25 127.18 134.46 141.87 149.63 157.79 166.39 175.46 185.02
0.63% 0.65% 0.67% 0.68% 0.70% 0.71% 0.73% 0.75% 0.76% 0.78% 0.79%
0.23% 0.24% 0.24% 0.25% 0.25% 0.26% 0.26% 0.27% 0.27% 0.28% 0.28%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Kazakhstan: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
325 527 728 800 804 810 834 880 924 945 986 1,013 1,042 1,128 1,146
28.10 15.30 9.79 8.32 8.25 8.07 7.65 6.90 6.30 6.00 5.58 5.28 4.98 3.96 3.81 13.58 141.87
19.81 10.78 6.90 5.86 5.81 5.69 5.39 4.86 4.44 4.23 3.93 3.72 3.51 2.79 2.69 9.57 100.00
0.14 0.08 0.05 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.07 0.71
0.05 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.26
_________________________________________________________________________________________________________
Almaty Karaganda Chimkent Semipalatinsk Pavlodar Ust-Kamenogorsk Dzhambul Tselinograd Aktyubinsk Petropavlovsk Kustanay Temirtau Uralsk Shevchenko Kzyl-Orda Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.53
58
KENYA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Kenya 2004 - 2014 Year
Kenya
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
40.35 42.14 44.01 45.97 48.00 50.06 52.20 54.42 56.73 59.14 61.65
0.24% 0.24% 0.24% 0.25% 0.25% 0.25% 0.25% 0.26% 0.26% 0.26% 0.26%
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Kenya: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
334 693 1,097 1,322 1,498 1,604 1,643 1,832 1,837 1,853 1,863
27.80 10.73 4.21 2.57 1.51 1.03 0.91 0.38 0.35 0.30 0.28 50.06
55.53 21.43 8.40 5.13 3.02 2.06 1.81 0.75 0.70 0.60 0.55 100.00
0.14 0.05 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.25
0.05 0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09
_________________________________________________________________________________________________________
Nairobi Mombasa Kisumu Nakuru Eldoret Thika Nyeri Nanyuki Kitale Malindi Kericho Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.54
59
KUWAIT
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Kuwait 2004 - 2014 Year
Kuwait
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
98.43 102.43 106.59 110.91 115.39 119.94 124.64 129.51 134.56 139.81 145.26
0.58% 0.59% 0.59% 0.59% 0.60% 0.60% 0.61% 0.61% 0.62% 0.62% 0.62%
0.21% 0.21% 0.21% 0.21% 0.22% 0.22% 0.22% 0.22% 0.22% 0.22% 0.22%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Kuwait: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
241 252 314 660
40.51 38.39 29.39 11.65 119.94
33.77 32.01 24.50 9.71 100.00
0.20 0.19 0.15 0.06 0.60
0.07 0.07 0.05 0.02 0.22
_________________________________________________________________________________________________________
Salmiya Hawalli Jahra Kuwait Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.55
KYRGYZSTAN Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Kyrgyzstan 2004 - 2014
Year
Kyrgyzstan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
7.24 7.56 7.91 8.27 8.64 9.02 9.42 9.83 10.25 10.70 11.17
0.04% 0.04% 0.04% 0.04% 0.04% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
60
Kyrgyzstan: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
984 1,444 1,761 1,772 1,858 1,888
5.60 1.89 0.52 0.50 0.28 0.23 9.02
62.08 20.92 5.80 5.50 3.14 2.55 100.00
0.03 0.01 0.00 0.00 0.00 0.00 0.05
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Bishkek Osh Dzhalal-Abad Przhevalsk Kyzyl-Kiya Naryn Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.56
LATVIA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Latvia 2004 - 2014 Year
Latvia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
25.76 27.48 29.31 31.27 33.34 35.44 37.67 40.02 42.52 45.18 48.00
0.15% 0.16% 0.16% 0.17% 0.17% 0.18% 0.18% 0.19% 0.19% 0.20% 0.21%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.07% 0.07% 0.07% 0.07% 0.07%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Latvia: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
390 1,218 1,272 1,442 1,472 1,552 1,587
23.32 3.25 2.92 1.91 1.68 1.27 1.09 35.44
65.78 9.18 8.25 5.38 4.73 3.59 3.08 100.00
0.12 0.02 0.01 0.01 0.01 0.01 0.01 0.18
0.04 0.01 0.01 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Riga Daugavpils Liepaja Jelgava Jurmala Ventspils Rezekne Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.57
61
LEBANON
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Lebanon 2004 - 2014 Year
Lebanon
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
32.18 32.59 33.00 33.42 33.84 34.27 34.71 35.15 35.59 36.03 36.48
0.19% 0.19% 0.18% 0.18% 0.18% 0.17% 0.17% 0.17% 0.16% 0.16% 0.16%
0.07% 0.07% 0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Lebanon: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
406 851 1,266 1,504 1,900
22.22 7.41 2.96 1.48 0.21 34.27
64.82 21.61 8.64 4.32 0.61 100.00
0.11 0.04 0.01 0.01 0.00 0.17
0.04 0.01 0.01 0.00 0.00 0.06
_________________________________________________________________________________________________________
Beirut Tripoli Zahle Sidon Tyre Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.58
LESOTHO
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Lesotho 2004 - 2014 Year
Lesotho
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.23 2.31 2.39 2.48 2.57 2.66 2.76 2.85 2.95 3.06 3.16
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
62
Lesotho: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,378 1,929 1,969 1,989
2.27 0.17 0.12 0.10 2.66
85.16 6.25 4.69 3.91 100.00
0.01 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Maseru Teyateyaneng Leribe Mafeteng Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.59
LIBERIA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Liberia 2004 - 2014 Year
Liberia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.00 1.06 1.12 1.18 1.25 1.31 1.39 1.46 1.54 1.62 1.71
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Liberia: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,605 1,935 2,022 2,049 2,055
1.03 0.16 0.06 0.04 0.03 1.31
78.41 12.18 4.43 2.77 2.21 100.00
0.01 0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Monrovia Harbel Buchanan Tubmanburg Harper Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.60
63
LIBYA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Libya 2004 - 2014 Year
Libya
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
56.19 58.41 60.72 63.12 65.60 68.12 70.72 73.41 76.20 79.09 82.10
0.33% 0.33% 0.34% 0.34% 0.34% 0.34% 0.34% 0.35% 0.35% 0.35% 0.35%
0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Libya: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
273 463 1,045 1,197 1,546 1,559 1,566 1,575 1,582 1,607
34.66 18.02 4.93 3.43 1.29 1.25 1.21 1.17 1.13 1.01 68.12
50.89 26.45 7.24 5.04 1.90 1.84 1.78 1.72 1.66 1.48 100.00
0.17 0.09 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.34
0.06 0.03 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.12
_________________________________________________________________________________________________________
Tripoli Benghazi Misurata Az Zawiyah Al-Bayda Ajdabiya Darnah Sebha Tubruq Al-Marj Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.61
64
LIECHTENSTEIN Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Liechtenstein 2004 - 2014
Year
Liechtenstein
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.13 1.21 1.30 1.39 1.49 1.59 1.69 1.80 1.92 2.05 2.18
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Liechtenstein: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,844 1,845 1,874 1,907 1,908 1,909 1,965
0.32 0.32 0.25 0.19 0.19 0.19 0.13 1.59
20.00 20.00 16.00 12.00 12.00 12.00 8.00 100.00
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Vaduz Schaan Balzers Eschen Mauren Triesen Triesenberg Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.62
65
LITHUANIA Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Lithuania 2004 - 2014
Year
Lithuania
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
40.25 42.42 44.70 47.10 49.61 52.17 54.84 57.64 60.58 63.67 66.92
0.24% 0.24% 0.25% 0.25% 0.26% 0.26% 0.27% 0.27% 0.28% 0.28% 0.29%
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.10% 0.10% 0.10% 0.10% 0.10%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Lithuania: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
417 557 879 1,043 1,085
21.59 14.38 6.91 4.95 4.35 52.17
41.37 27.56 13.24 9.48 8.34 100.00
0.11 0.07 0.03 0.02 0.02 0.26
0.04 0.03 0.01 0.01 0.01 0.09
_________________________________________________________________________________________________________
Vilnius Kaunas Klaipeda Siauliai Panevezys Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.63
LUXEMBOURG Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Luxembourg 2004 - 2014
Year
Luxembourg
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
27.89 28.94 30.02 31.14 32.30 33.47 34.68 35.93 37.23 38.57 39.95
0.16% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
66
Luxembourg: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
497 1,024 1,193 1,257 1,316 1,317
16.63 5.18 3.45 3.02 2.59 2.59 33.47
49.68 15.48 10.32 9.03 7.74 7.74 100.00
0.08 0.03 0.02 0.02 0.01 0.01 0.17
0.03 0.01 0.01 0.01 0.00 0.00 0.06
_________________________________________________________________________________________________________
Luxembourg Esch Differdange Dudelange Petange Remich Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.64
MADAGASCAR Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Madagascar 2004 - 2014
Year
Madagascar
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
13.96 14.58 15.23 15.91 16.61 17.32 18.06 18.83 19.63 20.47 21.34
0.08% 0.08% 0.08% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Madagascar: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
733 1,439 1,494 1,495 1,588 1,671 1,699
9.70 1.92 1.53 1.53 1.09 0.81 0.73 17.32
56.02 11.08 8.84 8.84 6.29 4.70 4.22 100.00
0.05 0.01 0.01 0.01 0.01 0.00 0.00 0.09
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Antananarivo Toamasina Fianarantsoa Mahajanga Antsirabe Toliara Antsiranana Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.65
67
MALAWI
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Malawi 2004 - 2014 Year
Malawi
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
7.42 7.73 8.04 8.37 8.72 9.06 9.42 9.80 10.18 10.59 11.00
0.04% 0.04% 0.04% 0.04% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Malawi: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,077 1,347 1,550 1,744 1,948 1,971
4.48 2.45 1.28 0.59 0.14 0.12 9.06
49.45 26.99 14.11 6.50 1.60 1.35 100.00
0.02 0.01 0.01 0.00 0.00 0.00 0.05
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Blantyre Lilongwe Mzuzu Zomba Karonga Nkhotakota Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.66
68
MALI
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Mali 2004 - 2014 Year
Mali
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
10.35 10.69 11.05 11.42 11.81 12.19 12.59 13.00 13.42 13.86 14.31
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Mali: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
781 1,659 1,704 1,727 1,739 1,806 1,864
8.68 0.87 0.73 0.63 0.60 0.42 0.27 12.19
71.15 7.16 5.95 5.18 4.96 3.41 2.20 100.00
0.04 0.00 0.00 0.00 0.00 0.00 0.00 0.06
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Bamako Segou Mopti Sikasso Kayes Gao Timbuktu Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.67
69
MALTA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Malta 2004 - 2014 Year
Malta
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
6.94 7.14 7.35 7.56 7.78 8.00 8.22 8.45 8.69 8.93 9.18
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Malta: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,358 1,377 1,473 1,595 1,742
2.39 2.27 1.67 1.07 0.60 8.00
29.85 28.36 20.90 13.43 7.46 100.00
0.01 0.01 0.01 0.01 0.00 0.04
0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Birkirkara Qormi Sliema Valletta Victoria Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.68
MAURITANIA Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Mauritania 2004 - 2014
Year
Mauritania
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
4.50 4.58 4.67 4.75 4.84 4.93 5.03 5.12 5.21 5.31 5.41
0.03% 0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
70
Mauritania: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,106 1,916 1,924 1,955 1,960 1,961 2,001
4.09 0.18 0.17 0.14 0.13 0.13 0.09 4.93
82.92 3.65 3.48 2.82 2.65 2.65 1.82 100.00
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.02
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Nouakchott Nouadhibou Kaedi Zouerate Rosso Atar Kiffa Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.69
MAURITIUS Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Mauritius 2004 - 2014
Year
Mauritius
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
10.58 11.01 11.46 11.92 12.41 12.89 13.40 13.92 14.47 15.03 15.62
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.07% 0.07% 0.07% 0.07% 0.07%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Mauritius: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,090 1,278 1,425 1,426 1,468
4.30 2.88 2.01 2.01 1.70 12.89
33.33 22.30 15.59 15.59 13.19 100.00
0.02 0.01 0.01 0.01 0.01 0.06
0.01 0.01 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Port Louis Beau Bassin Quatre Bornes Curepipe Vacoas-Phoenix Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.70
71
MOLDOVA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Moldova 2004 - 2014 Year
Moldova
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
7.04 7.34 7.66 7.99 8.32 8.67 9.03 9.40 9.78 10.18 10.60
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.05% 0.05%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Moldova: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,035 1,522 1,565 1,613
5.08 1.39 1.21 0.99 8.67
58.54 16.02 14.00 11.44 100.00
0.03 0.01 0.01 0.00 0.04
0.01 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Chisinau Tiraspol Beltsy Bendery Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.71
MONACO
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Monaco 2004 - 2014 Year
Monaco
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.76 0.78 0.79 0.80 0.81 0.83 0.84 0.85 0.86 0.88 0.89
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
72
Monaco: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,706 1,984
0.72 0.11 0.83
86.67 13.33 100.00
0.00 0.00 0.00
0.00 0.00 0.00
_________________________________________________________________________________________________________
Monte Carlo Monaco Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.72
MOROCCO
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Morocco 2004 - 2014 Year
Morocco
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
96.93 99.06 101.24 103.47 105.74 108.04 110.38 112.76 115.19 117.66 120.19
0.57% 0.57% 0.56% 0.56% 0.55% 0.54% 0.54% 0.53% 0.53% 0.52% 0.52%
0.21% 0.21% 0.20% 0.20% 0.20% 0.19% 0.19% 0.19% 0.19% 0.18% 0.18%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Morocco: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
350 614 655 790 807 836 857 861 909 913 1,066
26.63 13.07 11.80 8.55 8.21 7.64 7.34 7.27 6.45 6.42 4.67 108.04
24.65 12.09 10.92 7.92 7.60 7.07 6.79 6.73 5.97 5.94 4.32 100.00
0.13 0.07 0.06 0.04 0.04 0.04 0.04 0.04 0.03 0.03 0.02 0.54
0.05 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.19
_________________________________________________________________________________________________________
Casablanca Marrakech Rabat Fez Oujda Kenitra Tetouan Safi Meknes Agadir Tangier Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.73
73
MOZAMBIQUE Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Mozambique 2004 - 2014
Year
Mozambique
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
12.16 12.78 13.44 14.12 14.84 15.56 16.32 17.11 17.94 18.81 19.73
0.07% 0.07% 0.07% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Mozambique: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
745 1,320 1,462 1,644 1,814 1,889 1,890
9.47 2.58 1.74 0.90 0.41 0.23 0.23 15.56
60.83 16.60 11.20 5.80 2.62 1.48 1.48 100.00
0.05 0.01 0.01 0.00 0.00 0.00 0.00 0.08
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Maputo Beira Nampula Nacala Machaze Chibuto Mandie Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.74
74
NAMIBIA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Namibia 2004 - 2014 Year
Namibia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
7.75 8.02 8.30 8.59 8.88 9.18 9.49 9.81 10.14 10.48 10.83
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Namibia: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
905 1,697 1,729 1,766 1,792 1,823
6.48 0.73 0.62 0.51 0.45 0.39 9.18
70.55 7.98 6.75 5.52 4.91 4.29 100.00
0.03 0.00 0.00 0.00 0.00 0.00 0.05
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Windhoek Tsumeb Keetmanshoop Otjiwarongo Luderitz Swakopmund Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.75
75
NIGER
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Niger 2004 - 2014 Year
Niger
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
6.54 6.76 7.00 7.24 7.49 7.75 8.01 8.27 8.55 8.84 9.13
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Niger: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,056 1,609 1,682 1,767 1,841 1,906 1,959
4.80 1.00 0.78 0.51 0.33 0.19 0.13 7.75
61.99 12.93 10.12 6.54 4.21 2.49 1.71 100.00
0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.04
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Niamey Zinder Maradi Tahoua Agadez Birni N'Konni Filingue Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.76
76
NIGERIA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Nigeria 2004 - 2014 Year
Nigeria
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
206.34 215.50 225.07 235.06 245.44 255.98 266.92 278.27 290.09 302.42 315.28
1.22% 1.23% 1.25% 1.26% 1.27% 1.29% 1.30% 1.31% 1.33% 1.34% 1.35%
0.44% 0.45% 0.45% 0.45% 0.46% 0.46% 0.46% 0.47% 0.47% 0.47% 0.48%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Nigeria: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
228 239 424 449 583 589 639 656 686 687 694 726 765 785 897
43.69 41.19 20.99 19.39 13.74 13.71 12.30 11.77 10.90 10.90 10.70 9.86 9.09 8.59 6.62 12.54 255.98
17.07 16.09 8.20 7.57 5.37 5.35 4.81 4.60 4.26 4.26 4.18 3.85 3.55 3.36 2.59 4.90 100.00
0.22 0.21 0.11 0.10 0.07 0.07 0.06 0.06 0.05 0.05 0.05 0.05 0.05 0.04 0.03 0.06 1.29
0.08 0.07 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.02 0.46
_________________________________________________________________________________________________________
Lagos Ibadan Ogbomosho Kano Oshogbo Ilorin Abeokuta Port Harcourt Ilesha Zaria Onitsha Kaduna Enugu Aba Benin City Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.77
77
NORWAY
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Norway 2004 - 2014 Year
Norway
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
185.48 192.31 199.38 206.72 214.30 221.99 229.92 238.09 246.54 255.29 264.36
1.10% 1.10% 1.10% 1.11% 1.11% 1.12% 1.12% 1.12% 1.13% 1.13% 1.13%
0.40% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Norway: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
138 238 349 454 638 716 740 873 886
89.11 41.23 26.77 18.96 12.31 10.16 9.58 7.03 6.84 221.99
40.14 18.57 12.06 8.54 5.55 4.58 4.31 3.17 3.08 100.00
0.45 0.21 0.13 0.10 0.06 0.05 0.05 0.04 0.03 1.12
0.16 0.07 0.05 0.03 0.02 0.02 0.02 0.01 0.01 0.40
_________________________________________________________________________________________________________
Oslo Bergen Trondheim Stavanger Kristiansand Drammen Tromso Alesund Bodo Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.78
78
OMAN
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Oman 2004 - 2014 Year
Oman
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
43.74 45.45 47.22 49.06 50.96 52.89 54.89 56.95 59.08 61.30 63.60
0.26% 0.26% 0.26% 0.26% 0.26% 0.27% 0.27% 0.27% 0.27% 0.27% 0.27%
0.09% 0.09% 0.09% 0.09% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Oman: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
307 707 940 941
30.40 10.34 6.08 6.08 52.89
57.47 19.54 11.49 11.49 100.00
0.15 0.05 0.03 0.03 0.27
0.05 0.02 0.01 0.01 0.10
_________________________________________________________________________________________________________
Muscat Matrah Nizwa Salala Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.79
PAKISTAN
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Pakistan 2004 - 2014 Year
Pakistan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
312.25 326.10 340.58 355.70 371.41 387.36 403.90 421.08 438.98 457.63 477.08
1.84% 1.87% 1.89% 1.91% 1.93% 1.95% 1.97% 1.99% 2.01% 2.03% 2.05%
0.67% 0.68% 0.68% 0.69% 0.69% 0.70% 0.70% 0.71% 0.71% 0.72% 0.72%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
79
Pakistan: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
76 142 297 398 418 427 458 510 784 801 966
148.73 84.33 31.53 22.70 21.48 20.85 18.82 16.16 8.62 8.31 5.83 387.36
38.40 21.77 8.14 5.86 5.54 5.38 4.86 4.17 2.23 2.15 1.50 100.00
0.75 0.42 0.16 0.11 0.11 0.10 0.09 0.08 0.04 0.04 0.03 1.95
0.27 0.15 0.06 0.04 0.04 0.04 0.03 0.03 0.02 0.01 0.01 0.70
_________________________________________________________________________________________________________
Karachi Lahore Faisalabad Rawalpindi Hyderabad Multan Gujranwala Peshawar Sialkot Sargodha Islamabad Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.80
PALESTINE
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Palestine 2004 - 2014 Year
Palestine
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.03 2.09 2.14 2.20 2.26 2.32 2.38 2.44 2.51 2.57 2.64
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Palestine: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,505 1,664
1.47 0.85 2.32
63.56 36.44 100.00
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
West Bank Gaza Strip Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.81
80
POLAND
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Poland 2004 - 2014 Year
Poland
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
435.37 455.17 475.87 497.51 520.02 542.88 566.61 591.28 617.00 643.83 671.84
2.57% 2.60% 2.64% 2.67% 2.70% 2.73% 2.76% 2.79% 2.82% 2.85% 2.88%
0.93% 0.94% 0.95% 0.96% 0.97% 0.98% 0.99% 0.99% 1.00% 1.01% 1.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Poland: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
89 172 185 204 216 253 294 308 311 342 422
135.66 68.60 60.48 51.96 47.57 38.08 32.15 30.28 29.96 27.03 21.11 542.88
24.99 12.64 11.14 9.57 8.76 7.01 5.92 5.58 5.52 4.98 3.89 100.00
0.68 0.35 0.30 0.26 0.24 0.19 0.16 0.15 0.15 0.14 0.11 2.73
0.24 0.12 0.11 0.09 0.09 0.07 0.06 0.05 0.05 0.05 0.04 0.98
_________________________________________________________________________________________________________
Warsaw Lodz Krakow Wroclaw Poznan Gdansk Szczecin Bydgoszcz Katowice Lublin Sosnowiec Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.82
81
PORTUGAL
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Portugal 2004 - 2014 Year
Portugal
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
177.80 181.52 185.32 189.20 193.16 197.17 201.25 205.38 209.59 213.89 218.28
1.05% 1.04% 1.03% 1.01% 1.00% 0.99% 0.98% 0.97% 0.96% 0.95% 0.94%
0.38% 0.38% 0.37% 0.37% 0.36% 0.36% 0.35% 0.35% 0.34% 0.34% 0.33%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Portugal: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
129 242 675 764 778 853 862 951 1,030 1,039
96.89 40.51 11.21 9.11 8.76 7.35 7.24 5.95 5.14 5.02 197.17
49.14 20.54 5.68 4.62 4.44 3.73 3.67 3.02 2.61 2.55 100.00
0.49 0.20 0.06 0.05 0.04 0.04 0.04 0.03 0.03 0.03 0.99
0.17 0.07 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.36
_________________________________________________________________________________________________________
Lisbon Oporto Amadora Setubal Coimbra Braga Vila Nova de Gaia Barreiro Funchal Almada Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.83
82
QATAR
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Qatar 2004 - 2014 Year
Qatar
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
39.13 41.19 43.36 45.64 48.03 50.46 52.99 55.64 58.42 61.35 64.41
0.23% 0.24% 0.24% 0.24% 0.25% 0.25% 0.26% 0.26% 0.27% 0.27% 0.28%
0.08% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.10% 0.10%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Qatar: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
209
50.46 50.46
100.00 100.00
0.25 0.25
0.09 0.09
_________________________________________________________________________________________________________
Doha Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.84
REPUBLIC OF CONGO
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Republic of Congo 2004 - 2014 Year
Republic of Congo
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
10.51 10.78 11.06 11.34 11.63 11.93 12.23 12.53 12.85 13.17 13.50
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
83
Republic of Congo: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
876 1,189 1,796 1,802 1,856 1,913 1,954
6.95 3.48 0.44 0.43 0.29 0.19 0.14 11.93
58.32 29.16 3.72 3.62 2.45 1.57 1.17 100.00
0.03 0.02 0.00 0.00 0.00 0.00 0.00 0.06
0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Brazzaville Pointe-Noire Nkayi Loubomo Ngamaba-Mfilou Loandjili Mossendjo Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.85
REUNION
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Reunion 2004 - 2014 Year
Reunion
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.58 3.68 3.78 3.88 3.98 4.09 4.19 4.30 4.41 4.53 4.65
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Reunion: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,535 1,680 1,722 1,760 1,813 1,834
1.33 0.79 0.65 0.53 0.41 0.37 4.09
32.61 19.41 15.90 12.94 9.97 9.16 100.00
0.01 0.00 0.00 0.00 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Saint-Denis Saint-Paul Saint-Pierre Le Tampon Saint-Louis Le Port Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.86
84
ROMANIA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Romania 2004 - 2014 Year
Romania
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
174.12 181.47 189.13 197.11 205.39 213.80 222.50 231.52 240.90 250.66 260.81
1.03% 1.04% 1.05% 1.06% 1.07% 1.08% 1.08% 1.09% 1.10% 1.11% 1.12%
0.37% 0.38% 0.38% 0.38% 0.38% 0.39% 0.39% 0.39% 0.39% 0.39% 0.39%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Romania: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
139 526 558 565 587 599 619 637 706 709 748
87.22 15.38 14.38 14.24 13.72 13.59 12.93 12.32 10.34 10.30 9.38 213.80
40.80 7.20 6.72 6.66 6.42 6.36 6.05 5.76 4.84 4.82 4.39 100.00
0.44 0.08 0.07 0.07 0.07 0.07 0.07 0.06 0.05 0.05 0.05 1.08
0.16 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.39
_________________________________________________________________________________________________________
Bucharest Brasov Constanta Timisoara Iasi Cluj-Napoca Galati Craiova Braila Ploiesti Oradea Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.87
85
RUSSIA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Russia 2004 - 2014 Year
Russia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
699.69 737.68 777.73 819.96 864.20 909.19 956.20 1,005.48 1,057.26 1,111.71 1,168.96
4.13% 4.22% 4.31% 4.40% 4.49% 4.57% 4.66% 4.75% 4.84% 4.93% 5.02%
1.50% 1.53% 1.56% 1.58% 1.61% 1.64% 1.66% 1.69% 1.72% 1.74% 1.77%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Russia: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
35 75 226 227 233 250 268 271 282 299 306 331 335 440 453
274.19 153.50 43.97 43.91 41.80 38.44 35.10 34.95 33.45 31.19 30.55 27.89 27.67 19.81 19.14 53.63 909.19
30.16 16.88 4.84 4.83 4.60 4.23 3.86 3.84 3.68 3.43 3.36 3.07 3.04 2.18 2.11 5.90 100.00
1.38 0.77 0.22 0.22 0.21 0.19 0.18 0.18 0.17 0.16 0.15 0.14 0.14 0.10 0.10 0.27 4.57
0.49 0.28 0.08 0.08 0.08 0.07 0.06 0.06 0.06 0.06 0.06 0.05 0.05 0.04 0.03 0.10 1.64
_________________________________________________________________________________________________________
Moscow Saint Petersburg Nizhni Novgorod Novosibirsk Yekaterinburg Kuybyshev Omsk Chelyabinsk Kazan Rostov-on-Don Volgograd Krasnoyark Saratov Vladivostok Irkutsk Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.88
86
RWANDA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Rwanda 2004 - 2014 Year
Rwanda
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
6.04 6.30 6.57 6.85 7.14 7.44 7.74 8.06 8.39 8.73 9.09
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Rwanda: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,023 1,701 1,759 1,820 1,839 1,868
5.19 0.73 0.53 0.40 0.33 0.26 7.44
69.78 9.78 7.11 5.33 4.44 3.56 100.00
0.03 0.00 0.00 0.00 0.00 0.00 0.04
0.01 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Kigali Butare Ruhengeri Gisenyi Nyabisindu Cyangugu Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.89
87
SAN MARINO
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): San Marino 2004 - 2014 Year
San Marino
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.62 0.64 0.66 0.68 0.71 0.73 0.76 0.78 0.81 0.84 0.87
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
San Marino: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,787 1,867
0.47 0.27 0.73
63.64 36.36 100.00
0.00 0.00 0.00
0.00 0.00 0.00
_________________________________________________________________________________________________________
Serravalle San Marino Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.90
SAO TOME E PRINCIPE
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Sao Tome E Principe 2004 - 2014 Year
Sao Tome E Principe
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.19 0.20 0.21 0.22 0.23 0.24 0.25 0.26 0.27 0.29 0.30
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
88
Sao Tome E Principe: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,882 2,075
0.23 0.01 0.24
97.22 2.78 100.00
0.00 0.00 0.00
0.00 0.00 0.00
_________________________________________________________________________________________________________
Sao Tome Santo Antonio Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.91
SAUDI ARABIA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Saudi Arabia 2004 - 2014 Year
Saudi Arabia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
414.03 428.82 444.15 460.02 476.39 493.01 510.12 527.73 545.94 564.78 584.26
2.45% 2.45% 2.46% 2.47% 2.47% 2.48% 2.49% 2.49% 2.50% 2.50% 2.51%
0.89% 0.89% 0.89% 0.89% 0.89% 0.89% 0.89% 0.89% 0.89% 0.89% 0.88%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Saudi Arabia: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
58 146 175 258 266 370 634 642 756 786 896 936 1,116 1,165
183.96 81.80 67.45 36.79 35.57 24.53 12.39 12.26 9.20 8.58 6.62 6.13 4.05 3.68 493.01
37.31 16.59 13.68 7.46 7.21 4.98 2.51 2.49 1.87 1.74 1.34 1.24 0.82 0.75 100.00
0.93 0.41 0.34 0.19 0.18 0.12 0.06 0.06 0.05 0.04 0.03 0.03 0.02 0.02 2.48
0.33 0.15 0.12 0.07 0.06 0.04 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.89
_________________________________________________________________________________________________________
Jiddah Riyadh Mecca Taif Medina Dammam Hufuf Haradh Tabuk Buraydah Al-Mubarraz Khamis-Mushait Jizan Abha Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.92
89
SENEGAL
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Senegal 2004 - 2014 Year
Senegal
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
14.88 15.42 15.98 16.56 17.16 17.77 18.39 19.04 19.70 20.39 21.11
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Senegal: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
626 1,515 1,563 1,618 1,649 1,769
12.73 1.44 1.22 0.99 0.89 0.51 17.77
71.64 8.09 6.84 5.55 5.03 2.85 100.00
0.06 0.01 0.01 0.00 0.00 0.00 0.09
0.02 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Dakar Thies Kaolack Zinguinchor Saint-Louis Diourbel Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.93
90
SIERRA LEONE
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Sierra Leone 2004 - 2014 Year
Sierra Leone
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.38 3.54 3.71 3.88 4.06 4.25 4.44 4.64 4.85 5.07 5.30
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Sierra Leone: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,156 1,901 1,990 1,998 2,032 2,033
3.75 0.21 0.10 0.10 0.05 0.05 4.25
88.18 4.88 2.44 2.25 1.13 1.13 100.00
0.02 0.00 0.00 0.00 0.00 0.00 0.02
0.01 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Freetown Bo Kenema Makeni Port Loko Bonthe Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.94
91
SLOVAKIA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Slovakia 2004 - 2014 Year
Slovakia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
71.47 75.63 80.03 84.69 89.58 94.56 99.79 105.28 111.07 117.18 123.62
0.42% 0.43% 0.44% 0.45% 0.47% 0.48% 0.49% 0.50% 0.51% 0.52% 0.53%
0.15% 0.16% 0.16% 0.16% 0.17% 0.17% 0.17% 0.18% 0.18% 0.18% 0.19%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Slovakia: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
180 287
61.70 32.86 94.56
65.25 34.75 100.00
0.31 0.17 0.48
0.11 0.06 0.17
_________________________________________________________________________________________________________
Bratislava Kosice Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.95
SLOVENIA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Slovenia 2004 - 2014 Year
Slovenia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
38.75 40.37 42.05 43.80 45.62 47.46 49.37 51.34 53.40 55.53 57.76
0.23% 0.23% 0.23% 0.23% 0.24% 0.24% 0.24% 0.24% 0.24% 0.25% 0.25%
0.08% 0.08% 0.08% 0.08% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
92
Slovenia: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
400 580 1,241 1,332 1,346 1,502 1,503
22.62 13.79 3.11 2.52 2.45 1.48 1.48 47.46
47.66 29.06 6.56 5.31 5.16 3.13 3.13 100.00
0.11 0.07 0.02 0.01 0.01 0.01 0.01 0.24
0.04 0.02 0.01 0.00 0.00 0.00 0.00 0.09
_________________________________________________________________________________________________________
Ljubljana Maribor Koper Kranj Celje Jesenice Trbovlje Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.96
SOMALIA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Somalia 2004 - 2014 Year
Somalia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
4.21 4.32 4.42 4.53 4.64 4.75 4.87 4.99 5.11 5.23 5.35
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Somalia: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,423 1,673 1,735 1,736 1,815 1,950 1,973 2,056
2.03 0.81 0.61 0.61 0.41 0.14 0.12 0.03 4.75
42.66 17.06 12.80 12.80 8.53 2.99 2.56 0.60 100.00
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Mogadishu Hargeysa Burao Baidoa Kismaayo Berbera Marka Giohar Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.97
93
SOUTH AFRICA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): South Africa 2004 - 2014 Year
South Africa
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
336.25 348.81 361.83 375.34 389.31 403.47 418.08 433.15 448.74 464.89 481.63
1.99% 2.00% 2.00% 2.01% 2.02% 2.03% 2.04% 2.05% 2.05% 2.06% 2.07%
0.72% 0.72% 0.72% 0.73% 0.73% 0.73% 0.73% 0.73% 0.73% 0.73% 0.73%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
South Africa: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
95 117 122 327 771 854 875 1,032 1,135 1,145 1,180 1,330
126.92 105.94 100.47 27.97 8.92 7.35 6.97 5.13 3.92 3.82 3.55 2.53 403.47
31.46 26.26 24.90 6.93 2.21 1.82 1.73 1.27 0.97 0.95 0.88 0.63 100.00
0.64 0.53 0.51 0.14 0.04 0.04 0.04 0.03 0.02 0.02 0.02 0.01 2.03
0.23 0.19 0.18 0.05 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.73
_________________________________________________________________________________________________________
Johannesburg Cape Town Pretoria Durban Roodepoort Germiston Boksburg Umlazi Bloemfontein Pietermaritzburg Port Elizabeth East London Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.98
94
SPAIN
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Spain 2004 - 2014 Year
Spain
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1,003.97 1,035.02 1,067.03 1,100.03 1,133.96 1,168.35 1,203.65 1,239.80 1,276.99 1,315.30 1,354.76
5.93% 5.92% 5.91% 5.90% 5.89% 5.88% 5.87% 5.86% 5.84% 5.83% 5.82%
2.15% 2.15% 2.14% 2.13% 2.12% 2.11% 2.10% 2.09% 2.07% 2.06% 2.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Spain: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
20 57 150 168 179 183 236 249 263 283 284 293 310 326 332
336.34 184.82 79.39 71.04 62.37 61.39 41.43 38.83 35.68 33.30 33.08 32.32 30.15 27.98 27.87 72.34 1168.35
28.79 15.82 6.80 6.08 5.34 5.25 3.55 3.32 3.05 2.85 2.83 2.77 2.58 2.40 2.39 6.19 100.00
1.69 0.93 0.40 0.36 0.31 0.31 0.21 0.20 0.18 0.17 0.17 0.16 0.15 0.14 0.14 0.36 5.88
0.61 0.33 0.14 0.13 0.11 0.11 0.07 0.07 0.06 0.06 0.06 0.06 0.05 0.05 0.05 0.13 2.11
_________________________________________________________________________________________________________
Madrid Barcelona Valencia Sevilla Zaragoza Malaga Bilbao Las Palmas Valladolid Palma Murcia Cordoba Hospitalet Alicante Granada Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
3.99
95
SUDAN
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Sudan 2004 - 2014 Year
Sudan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
65.75 71.09 76.85 83.08 89.75 96.56 103.83 111.62 119.99 128.99 138.66
0.39% 0.41% 0.43% 0.45% 0.47% 0.49% 0.51% 0.53% 0.55% 0.57% 0.60%
0.14% 0.15% 0.15% 0.16% 0.17% 0.17% 0.18% 0.19% 0.19% 0.20% 0.21%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Sudan: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
320 360 654 832 838 983 998 1,182
28.87 25.92 11.82 7.73 7.62 5.61 5.45 3.54 96.56
29.89 26.85 12.24 8.01 7.90 5.81 5.64 3.67 100.00
0.15 0.13 0.06 0.04 0.04 0.03 0.03 0.02 0.49
0.05 0.05 0.02 0.01 0.01 0.01 0.01 0.01 0.17
_________________________________________________________________________________________________________
Omdurman Khartoum Port Sudan Wadi Medani Al Obeid Atbara Kassala Kosti Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
96
3.100 SWAZILAND Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Swaziland 2004 - 2014 Year
Swaziland
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
4.18 4.26 4.35 4.43 4.52 4.60 4.69 4.78 4.87 4.96 5.06
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Swaziland: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,406 1,611 1,753 1,830 1,894 1,930 1,981
2.16 1.00 0.55 0.39 0.22 0.17 0.11 4.60
46.99 21.69 12.05 8.43 4.82 3.61 2.41 100.00
0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Mbabane Manzini Big Bend Mhlume Nhlangano Pigg's Peak Siteki Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
97
3.101 SWEDEN Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Sweden 2004 - 2014 Year
Sweden
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
247.57 254.70 262.03 269.58 277.33 285.18 293.23 301.45 309.89 318.56 327.48
1.46% 1.46% 1.45% 1.45% 1.44% 1.44% 1.43% 1.42% 1.42% 1.41% 1.41%
0.53% 0.53% 0.52% 0.52% 0.52% 0.51% 0.51% 0.51% 0.50% 0.50% 0.50%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Sweden: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
165 218 367 474 617 621 622 623 651 663 682 720 737 742 813
72.46 46.68 25.13 17.55 13.00 12.89 12.89 12.89 11.91 11.59 10.94 10.07 9.64 9.53 8.01 285.18
25.41 16.37 8.81 6.15 4.56 4.52 4.52 4.52 4.18 4.06 3.84 3.53 3.38 3.34 2.81 100.00
0.36 0.23 0.13 0.09 0.07 0.06 0.06 0.06 0.06 0.06 0.06 0.05 0.05 0.05 0.04 1.44
0.13 0.08 0.05 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.51
_________________________________________________________________________________________________________
Stockholm Göteborg Malmö Uppsala Örebro Norrköping Västeras Linköping Jönköping Helsingborg Boras Sundsvall Umea Gävle Skelleftea Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
98
3.102 SWITZERLAND Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Switzerland 2004 - 2014 Year
Switzerland
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
227.33 232.92 238.65 244.52 250.52 256.60 262.82 269.13 275.59 282.21 288.98
1.34% 1.33% 1.32% 1.31% 1.30% 1.29% 1.28% 1.27% 1.26% 1.25% 1.24%
0.49% 0.48% 0.48% 0.47% 0.47% 0.46% 0.46% 0.45% 0.45% 0.44% 0.44%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Switzerland: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
170 275 292 339 368 493 555 652 719 858 867
69.55 34.48 32.50 27.34 24.97 16.84 14.46 11.89 10.11 7.33 7.13 256.60
27.10 13.44 12.66 10.66 9.73 6.56 5.64 4.63 3.94 2.86 2.78 100.00
0.35 0.17 0.16 0.14 0.13 0.08 0.07 0.06 0.05 0.04 0.04 1.29
0.13 0.06 0.06 0.05 0.05 0.03 0.03 0.02 0.02 0.01 0.01 0.46
_________________________________________________________________________________________________________
Zürich Basel Geneva Bern Lausanne Winterthur Saint Gallen Luzern Biel Thun Koniz Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
99
3.103 SYRIAN ARAB REPUBLIC Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Syrian Arab Republic 2004 - 2014 Year
Syrian Arab Republic
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
61.81 63.56 65.36 67.21 69.10 71.02 72.99 75.00 77.07 79.18 81.36
0.37% 0.36% 0.36% 0.36% 0.36% 0.36% 0.36% 0.35% 0.35% 0.35% 0.35%
0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.12% 0.12%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Syrian Arab Republic: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
379 397 812 1,076 1,120 1,465 1,478 1,528 1,614 1,626 1,636
24.14 22.72 8.05 4.50 4.00 1.72 1.63 1.36 0.99 0.97 0.93 71.02
33.99 31.99 11.34 6.34 5.63 2.42 2.29 1.92 1.39 1.37 1.32 100.00
0.12 0.11 0.04 0.02 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.36
0.04 0.04 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.13
_________________________________________________________________________________________________________
Damascus Aleppo Homs Latakia Hama Dayr az-Zawr Raqqa Hasakeh Tartus Idlib Dar'a Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
100
3.104 TAJIKISTAN Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Tajikistan 2004 - 2014 Year
Tajikistan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
8.05 8.48 8.92 9.39 9.88 10.38 10.90 11.45 12.02 12.62 13.25
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.06% 0.06% 0.06%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Tajikistan: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
898 1,455 1,710 1,733 1,848 1,885 1,938
6.61 1.78 0.69 0.61 0.31 0.23 0.16 10.38
63.64 17.11 6.63 5.88 2.99 2.25 1.50 100.00
0.03 0.01 0.00 0.00 0.00 0.00 0.00 0.05
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Dushanbe Khodzhent Kulyab Kurgan-Tyube Kanibadam Tursunzade Khorog Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
101
3.105 TANZANIA Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Tanzania 2004 - 2014 Year
Tanzania
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
30.06 31.49 33.00 34.57 36.21 37.87 39.60 41.41 43.29 45.26 47.32
0.18% 0.18% 0.18% 0.19% 0.19% 0.19% 0.19% 0.20% 0.20% 0.20% 0.20%
0.06% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Tanzania: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
413 1,237 1,242 1,273 1,399 1,443 1,488 1,543
21.77 3.14 3.11 2.92 2.18 1.90 1.56 1.30 37.87
57.47 8.30 8.22 7.70 5.75 5.01 4.11 3.44 100.00
0.11 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.19
0.04 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.07
_________________________________________________________________________________________________________
Dar es Salaam Mwanza Zanzibar Tanga Mbeya Tabora Arusha Dodoma Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
102
3.106 THE GAMBIA Search Engine Optimization (SEO) and Internet Marketing (US$ Million): The Gambia 2004 - 2014 Year
The Gambia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.92 0.97 1.01 1.06 1.11 1.17 1.22 1.28 1.33 1.40 1.46
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
The Gambia: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,752 1,881 1,985 1,992 2,024 2,042 2,043 2,070 2,071
0.56 0.24 0.11 0.10 0.05 0.04 0.04 0.02 0.02 1.17
47.69 20.37 9.26 8.80 4.63 3.24 3.24 1.39 1.39 100.00
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Serrekunda Banjul Brikama Bakau Farefenni Sukuta Gunjur Georgetown Basse Santa Su Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
103
3.107 THE NETHERLANDS Search Engine Optimization (SEO) and Internet Marketing (US$ Million): The Netherlands 2004 - 2014 Year
The Netherlands
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
473.87 487.77 502.08 516.81 531.93 547.26 562.97 579.03 595.54 612.51 629.96
2.80% 2.79% 2.78% 2.77% 2.76% 2.75% 2.74% 2.73% 2.72% 2.71% 2.70%
1.02% 1.01% 1.01% 1.00% 0.99% 0.99% 0.98% 0.97% 0.97% 0.96% 0.95%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
The Netherlands: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
93 134 147 195 240 257 291 374 477 598 608 874
129.12 93.46 81.69 56.76 41.06 36.97 32.52 24.32 17.52 13.60 13.25 6.97 547.26
23.59 17.08 14.93 10.37 7.50 6.75 5.94 4.44 3.20 2.49 2.42 1.27 100.00
0.65 0.47 0.41 0.29 0.21 0.19 0.16 0.12 0.09 0.07 0.07 0.04 2.75
0.23 0.17 0.15 0.10 0.07 0.07 0.06 0.04 0.03 0.02 0.02 0.01 0.99
_________________________________________________________________________________________________________
Rotterdam Amsterdam - Haarlem Eindhoven - Tilberg Gelderland Utrecht Limburg Overijssel Groningen Friesland Zeeland Drenthe Flevoland Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
104
3.108 THE UNITED ARAB EMIRATES Search Engine Optimization (SEO) and Internet Marketing (US$ Million): The United Arab Emirates 2004 - 2014 Year
The United Arab Emirates
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
97.46 102.96 108.78 114.93 121.39 127.95 134.83 142.04 149.64 157.65 166.08
0.58% 0.59% 0.60% 0.62% 0.63% 0.64% 0.66% 0.67% 0.68% 0.70% 0.71%
0.21% 0.21% 0.22% 0.22% 0.23% 0.23% 0.23% 0.24% 0.24% 0.25% 0.25%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
The United Arab Emirates: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
222 235 421 442
45.38 41.46 21.33 19.79 127.95
35.47 32.40 16.67 15.47 100.00
0.23 0.21 0.11 0.10 0.64
0.08 0.07 0.04 0.04 0.23
_________________________________________________________________________________________________________
Dubai Abu Dhabi Sharjah Ras al-Khaimah Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.109 THE UNITED KINGDOM Search Engine Optimization (SEO) and Internet Marketing (US$ Million): The United Kingdom 2004 - 2014 Year
The United Kingdom
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1,612.14 1,654.32 1,697.61 1,742.03 1,787.52 1,833.64 1,880.79 1,928.81 1,977.99 2,028.43 2,080.16
9.52% 9.46% 9.40% 9.34% 9.28% 9.23% 9.17% 9.11% 9.05% 8.99% 8.93%
3.46% 3.43% 3.40% 3.37% 3.34% 3.31% 3.27% 3.24% 3.21% 3.18% 3.15%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
105
The United Kingdom: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
7 63 64 77 78 132 140 154 157 166 173 181
642.35 178.50 177.32 148.32 148.32 95.60 85.33 77.96 77.37 72.46 68.47 61.67 1833.64
35.03 9.73 9.67 8.09 8.09 5.21 4.65 4.25 4.22 3.95 3.73 3.36 100.00
3.23 0.90 0.89 0.75 0.75 0.48 0.43 0.39 0.39 0.36 0.34 0.31 9.23
1.16 0.32 0.32 0.27 0.27 0.17 0.15 0.14 0.14 0.13 0.12 0.11 3.31
_________________________________________________________________________________________________________
London Birmingham Manchester Leeds Bradford Liverpool Sheffield Bristol Coventry Nottingham Leicester Hull Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.110 TOGO Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Togo 2004 - 2014 Year
Togo
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.89 3.98 4.07 4.17 4.27 4.37 4.48 4.58 4.69 4.80 4.91
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
106
Togo: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,275 1,831 1,875 1,898 1,919 1,958 1,982 1,991 2,008 2,039
2.89 0.38 0.25 0.21 0.17 0.13 0.11 0.10 0.08 0.04 4.37
66.06 8.66 5.78 4.87 3.97 3.07 2.53 2.35 1.81 0.90 100.00
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Lome Sokodé Palimé Atakpamé Bassari Tsévié Anécho Mango Bafilo Tabligbo Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.111 TUNISIA Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Tunisia 2004 - 2014 Year
Tunisia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
54.01 56.40 58.91 61.52 64.24 67.00 69.86 72.83 75.93 79.16 82.52
0.32% 0.32% 0.33% 0.33% 0.33% 0.34% 0.34% 0.34% 0.35% 0.35% 0.35%
0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
107
Tunisia: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
346 702 1,079 1,092 1,101 1,102 1,153 1,220 1,290 1,294
26.92 10.46 4.46 4.28 4.15 4.15 3.79 3.25 2.80 2.75 67.00
40.17 15.61 6.66 6.39 6.19 6.19 5.65 4.85 4.17 4.10 100.00
0.14 0.05 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.34
0.05 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.12
_________________________________________________________________________________________________________
Tunis Sfax Ariana Bizerte Gabes Djerba Sousse Kairouan La Goulette Gafsa Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.112 TURKEY Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Turkey 2004 - 2014 Year
Turkey
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
479.15 497.30 516.14 535.69 555.91 576.41 597.57 619.40 642.01 665.44 689.73
2.83% 2.84% 2.86% 2.87% 2.89% 2.90% 2.91% 2.93% 2.94% 2.95% 2.96%
1.03% 1.03% 1.03% 1.04% 1.04% 1.04% 1.04% 1.04% 1.04% 1.04% 1.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
108
Turkey: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
45 171 176 277 304 347 357 388 574 610 665 672 674 766 819
221.48 69.20 66.34 34.26 30.58 26.82 26.14 23.43 13.97 13.14 11.48 11.33 11.24 9.08 7.91 576.41
38.42 12.01 11.51 5.94 5.30 4.65 4.54 4.07 2.42 2.28 1.99 1.97 1.95 1.57 1.37 100.00
1.11 0.35 0.33 0.17 0.15 0.13 0.13 0.12 0.07 0.07 0.06 0.06 0.06 0.05 0.04 2.90
0.40 0.12 0.12 0.06 0.06 0.05 0.05 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.01 1.04
_________________________________________________________________________________________________________
Istanbul Izmir Ankara Bursa Adana Mersin (Icel) Antalya Konya Samsun Gaziantep Kayseri Diyarbakir Eskisehir Sanli-Urfa Malatya Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.113 TURKMENISTAN Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Turkmenistan 2004 - 2014 Year
Turkmenistan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
32.68 34.25 35.90 37.63 39.44 41.27 43.18 45.17 47.24 49.42 51.69
0.19% 0.20% 0.20% 0.20% 0.20% 0.21% 0.21% 0.21% 0.22% 0.22% 0.22%
0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.08% 0.08% 0.08% 0.08% 0.08%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
109
Turkmenistan: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
399 760 919 1,240
22.63 9.15 6.37 3.13 41.27
54.82 22.18 15.43 7.58 100.00
0.11 0.05 0.03 0.02 0.21
0.04 0.02 0.01 0.01 0.07
_________________________________________________________________________________________________________
Ashgabat Chardzhou Tashauz Krasnovodsk Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.114 UGANDA Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Uganda 2004 - 2014 Year
Uganda
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
22.17 23.11 24.10 25.13 26.20 27.29 28.41 29.58 30.79 32.05 33.37
0.13% 0.13% 0.13% 0.13% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Uganda: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
451 1,384 1,562 1,572 1,627 1,656 1,690 1,691
19.30 2.23 1.22 1.18 0.97 0.88 0.76 0.76 27.29
70.72 8.17 4.47 4.31 3.54 3.24 2.77 2.77 100.00
0.10 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.14
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Kampala Jinja Masaka Mbale Mbarara Entebbe Gulu Tororo Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
110
3.115 UKRAINE Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Ukraine 2004 - 2014 Year
Ukraine
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
222.09 232.68 243.77 255.39 267.50 279.80 292.59 305.92 319.83 334.39 349.60
1.31% 1.33% 1.35% 1.37% 1.39% 1.41% 1.43% 1.44% 1.46% 1.48% 1.50%
0.48% 0.48% 0.49% 0.49% 0.50% 0.50% 0.51% 0.51% 0.52% 0.52% 0.53%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Ukraine: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
205 295 386 405 407 473 519 568 708 722 724 787 849 868 870
51.59 32.12 23.51 22.23 22.13 17.63 15.75 14.22 10.31 10.03 9.91 8.57 7.46 7.10 7.08 20.16 279.80
18.44 11.48 8.40 7.95 7.91 6.30 5.63 5.08 3.68 3.58 3.54 3.06 2.67 2.54 2.53 7.20 100.00
0.26 0.16 0.12 0.11 0.11 0.09 0.08 0.07 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.10 1.41
0.09 0.06 0.04 0.04 0.04 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.04 0.50
_________________________________________________________________________________________________________
Kiev Kharkiv Dnipropetrovsk Odessa Donetsk Zaporozhye Lviv Krivoy Rog Mariupol (Zhdanov) Nikolayev Lugansk Makeyevka Vinnitsa Sevastopol Kherson Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
111
3.116 UZBEKISTAN Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Uzbekistan 2004 - 2014 Year
Uzbekistan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
41.97 44.25 46.66 49.19 51.84 54.54 57.36 60.32 63.43 66.69 70.13
0.25% 0.25% 0.26% 0.26% 0.27% 0.27% 0.28% 0.28% 0.29% 0.30% 0.30%
0.09% 0.09% 0.09% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.11%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Uzbekistan: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
402 934 1,210 1,229 1,351 1,404 1,431 1,447 1,470 1,471 1,519 1,524 1,532 1,561 1,577
22.46 6.13 3.34 3.17 2.43 2.17 1.97 1.83 1.69 1.69 1.42 1.39 1.35 1.24 1.16 1.11 54.54
41.18 11.24 6.12 5.82 4.45 3.97 3.62 3.36 3.10 3.10 2.60 2.54 2.48 2.26 2.13 2.03 100.00
0.11 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.27
0.04 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10
_________________________________________________________________________________________________________
Tashkent Samarkand Namangan Andizhan Bukhara Fergana Kokand Nukus Chirchik Karshi Angren Urgench Margilan Almalyk Navoi Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
112
3.117 WESTERN SAHARA Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Western Sahara 2004 - 2014 Year
Western Sahara
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.06 0.06 0.06 0.07 0.07 0.07 0.07 0.07 0.07 0.08 0.08
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Western Sahara: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2,028 2,073 2,074
0.05 0.01 0.01 0.07
72.31 13.85 13.85 100.00
0.00 0.00 0.00 0.00
0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Laayoune Semara Dakhla Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.118 YEMEN Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Yemen 2004 - 2014 Year
Yemen
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
39.26 40.35 41.47 42.62 43.80 45.00 46.22 47.47 48.75 50.07 51.42
0.23% 0.23% 0.23% 0.23% 0.23% 0.23% 0.23% 0.22% 0.22% 0.22% 0.22%
0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
113
Yemen: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
535 676 926 997 1,001 1,599 1,846 1,860
15.02 11.19 6.26 5.45 5.42 1.06 0.32 0.28 45.00
33.39 24.86 13.92 12.12 12.04 2.35 0.70 0.63 100.00
0.08 0.06 0.03 0.03 0.03 0.01 0.00 0.00 0.23
0.03 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.08
_________________________________________________________________________________________________________
Sanaa Aden Taizz Hodeida Mukalla Dhamar El Beida Hajja Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.119 ZAMBIA Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Zambia 2004 - 2014 Year
Zambia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
11.22 11.70 12.20 12.72 13.26 13.81 14.38 14.97 15.59 16.22 16.89
0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
114
Zambia: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,093 1,368 1,402 1,620 1,622 1,631 1,672 1,778 1,788 1,816
4.26 2.31 2.17 0.98 0.98 0.95 0.81 0.48 0.46 0.40 13.81
30.87 16.75 15.72 7.10 7.06 6.88 5.89 3.48 3.34 2.91 100.00
0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Lusaka Kitwe Ndola Kabwe Mufulira Chingola Luanshya Livingstone Kalulushi Chililabombwe Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
3.120 ZIMBABWE Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Zimbabwe 2004 - 2014 Year
Zimbabwe
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
5.13 5.13 5.14 5.14 5.15 5.16 5.16 5.17 5.17 5.18 5.18
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Africa, Europe & the Middle East
115
Zimbabwe: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,416 1,544 1,732 1,880 1,899 1,946 1,957 1,976 2,000 2,005 2,006 2,011
2.06 1.30 0.61 0.24 0.21 0.15 0.14 0.12 0.09 0.08 0.08 0.07 5.16
40.01 25.21 11.87 4.64 4.11 2.82 2.64 2.29 1.82 1.59 1.59 1.41 100.00
0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Harare Bulawayo Chitungwiza Gweru Mutare Kwekwe Kadoma Hwange Masvingo Zvishavane Chegutu Chinhoyi Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
116
4
ASIA
4.1
EXECUTIVE SUMMARY
Market Potential for Search Engine Optimization (SEO) and Internet Marketing in Asia (US$ Million): 2009 Country
Latent Demand US$ Million
% of Asia
6,267.18 3,753.83 2,602.05 1,040.10 733.54 596.91 447.51 309.87 260.80 254.15 195.26 194.50 181.39 78.82 72.15 33.49 26.13 22.70 14.22 11.31 10.99 8.06 7.46 3.08 2.46 3.44 17,131.39
36.58% 21.91% 15.19% 6.07% 4.28% 3.48% 2.61% 1.81% 1.52% 1.48% 1.14% 1.14% 1.06% 0.46% 0.42% 0.20% 0.15% 0.13% 0.08% 0.07% 0.06% 0.05% 0.04% 0.02% 0.01% 0.02% 100.00%
_________________________________________________________________________________________________________
China Japan India South Korea Indonesia Taiwan Thailand Malaysia Philippines Hong Kong Vietnam Singapore Bangladesh Burma Sri Lanka North Korea Nepal Cambodia Papua New Guinea Macau Laos Brunei Mongolia Bhutan Maldives Other Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
117
Market Potential for Search Engine Optimization (SEO) and Internet Marketing in Asia (US$ Million): 2009 India Japan
South Korea
Other China
The Market for Search Engine Optimization (SEO) and Internet Marketing in Asia: 2004 - 2014 Year
US$ Million
% of Globe
_________________________________________________________________________________________________________
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
13,484.49 14,141.77 14,836.84 15,572.07 16,344.85 17,131.39 17,955.90 18,822.70 19,736.98 20,702.12 21,721.18
28.93 29.31 29.70 30.10 30.50 30.88 31.27 31.66 32.06 32.47 32.88
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
4.2
118
BANGLADESH Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Bangladesh 2004 - 2014
Year
Bangladesh
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
147.35 153.65 160.21 167.06 174.17 181.39 188.86 196.61 204.67 213.07 221.80
1.09% 1.09% 1.08% 1.07% 1.07% 1.06% 1.05% 1.04% 1.04% 1.03% 1.02%
0.32% 0.32% 0.32% 0.32% 0.33% 0.33% 0.33% 0.33% 0.33% 0.33% 0.34%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Bangladesh: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
160 298 432 780 808 937 960 988 1,004 1,048 1,057 1,112
75.80 31.40 20.70 8.68 8.14 6.12 5.89 5.54 5.38 4.90 4.77 4.07 181.39
41.79 17.31 11.41 4.79 4.49 3.37 3.25 3.06 2.97 2.70 2.63 2.24 100.00
0.44 0.18 0.12 0.05 0.05 0.04 0.03 0.03 0.03 0.03 0.03 0.02 1.06
0.14 0.06 0.04 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.33
_________________________________________________________________________________________________________
Dhaka Chittagong Khulna Narayanganj Rajshahi Mymensingh Comilla Barisal Sylhet Rangpur Jessore Saidpur Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
4.3
119
BHUTAN
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Bhutan 2004 - 2014 Year
Bhutan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.33 2.46 2.61 2.76 2.92 3.08 3.25 3.43 3.62 3.81 4.02
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Bhutan: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,683 1,694 1,768 1,804 1,828 1,977 1,978
0.78 0.74 0.51 0.43 0.39 0.12 0.12 3.08
25.32 24.05 16.46 13.92 12.66 3.80 3.80 100.00
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Thimphu Taga Dzong Punakha Bumthang Phuntsholing Paro Tongsa Dzong Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
4.4
120
BRUNEI
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Brunei 2004 - 2014 Year
Brunei
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
7.55 7.65 7.75 7.85 7.96 8.06 8.17 8.28 8.38 8.49 8.60
0.06% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04%
0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Brunei: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,081 1,421 1,482
4.41 2.04 1.61 8.06
54.74 25.26 20.00 100.00
0.03 0.01 0.01 0.05
0.01 0.00 0.00 0.01
_________________________________________________________________________________________________________
Bandar Seri Begawan Seria Kuala Belait Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.5
BURMA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Burma 2004 - 2014 Year
Burma
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
64.86 67.45 70.15 72.96 75.87 78.82 81.88 85.03 88.30 91.70 95.23
0.48% 0.48% 0.47% 0.47% 0.46% 0.46% 0.46% 0.45% 0.45% 0.44% 0.44%
0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
121
Burma: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
208 680 1,074 1,246 1,265 1,386 1,387 1,392
50.62 10.97 4.53 3.09 2.96 2.22 2.22 2.20 78.82
64.22 13.92 5.75 3.92 3.76 2.82 2.82 2.79 100.00
0.30 0.06 0.03 0.02 0.02 0.01 0.01 0.01 0.46
0.09 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.14
_________________________________________________________________________________________________________
Yangon Mandalay Moulmein Pegu Bassein Taunggye Sittwe Monywa Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.6
CAMBODIA Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Cambodia 2004 - 2014
Year
Cambodia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
17.02 18.04 19.12 20.27 21.47 22.70 23.99 25.34 26.77 28.29 29.88
0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.14% 0.14% 0.14%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Cambodia: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
470 1,038
17.68 5.02 22.70
77.88 22.12 100.00
0.10 0.03 0.13
0.03 0.01 0.04
_________________________________________________________________________________________________________
Bhnom Penh Kompong Cham Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
4.7
122
CHINA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): China 2004 - 2014 Year
China
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
4,426.87 4,749.86 5,096.41 5,468.25 5,863.77 6,267.18 6,694.69 7,150.12 7,636.33 8,155.60 8,710.18
32.83% 33.59% 34.35% 35.12% 35.88% 36.58% 37.28% 37.99% 38.69% 39.39% 40.10%
9.50% 9.84% 10.20% 10.57% 10.94% 11.30% 11.66% 12.03% 12.40% 12.79% 13.19%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
China: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
4 6 8 10 11 16 28 29 30 33 36 40 41 43 73
897.38 747.87 632.92 577.37 531.36 459.68 303.23 300.71 299.38 277.75 254.95 243.66 241.37 229.67 159.41 110.48 6267.18
14.32 11.93 10.10 9.21 8.48 7.33 4.84 4.80 4.78 4.43 4.07 3.89 3.85 3.66 2.54 1.76 100.00
5.24 4.37 3.69 3.37 3.10 2.68 1.77 1.76 1.75 1.62 1.49 1.42 1.41 1.34 0.93 0.64 36.58
1.62 1.35 1.14 1.04 0.96 0.83 0.55 0.54 0.54 0.50 0.46 0.44 0.44 0.41 0.29 0.20 11.30
_________________________________________________________________________________________________________
Shanghai Beijing Chongqing Guangzhou Chengdu Tianjin Harbin Nanjing Wuhan Jinan Shenyang Changchun Xi'an Dalian Shenzhen Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
4.8
123
HONG KONG
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Hong Kong 2004 - 2014 Year
Hong Kong
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
207.51 216.16 225.16 234.55 244.28 254.15 264.37 274.95 285.95 297.39 309.28
1.54% 1.53% 1.52% 1.51% 1.49% 1.48% 1.47% 1.46% 1.45% 1.44% 1.42%
0.45% 0.45% 0.45% 0.45% 0.46% 0.46% 0.46% 0.46% 0.46% 0.47% 0.47%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Hong Kong: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
38
254.15 254.15
100.00 100.00
1.48 1.48
0.46 0.46
_________________________________________________________________________________________________________
Hong Kong Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.9
INDIA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): India 2004 - 2014 Year
India
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1,981.88 2,093.90 2,212.26 2,337.30 2,468.56 2,602.05 2,741.82 2,888.59 3,043.13 3,205.93 3,377.45
14.70% 14.81% 14.91% 15.01% 15.10% 15.19% 15.27% 15.35% 15.42% 15.49% 15.55%
4.25% 4.34% 4.43% 4.52% 4.61% 4.69% 4.77% 4.86% 4.94% 5.03% 5.11%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
124
India: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
17 27 48 50 60 70 71 80 81 110 111 145 158 177 187
448.79 308.19 207.94 199.74 179.41 162.21 161.86 146.97 146.64 114.69 113.98 81.86 76.29 64.94 59.99 128.56 2602.05
17.25 11.84 7.99 7.68 6.89 6.23 6.22 5.65 5.64 4.41 4.38 3.15 2.93 2.50 2.31 4.94 100.00
2.62 1.80 1.21 1.17 1.05 0.95 0.94 0.86 0.86 0.67 0.67 0.48 0.45 0.38 0.35 0.75 15.19
0.81 0.56 0.37 0.36 0.32 0.29 0.29 0.26 0.26 0.21 0.21 0.15 0.14 0.12 0.11 0.23 4.69
_________________________________________________________________________________________________________
Maharashtra State Uttar Pradesh State West Bengal State Andhra Pradesh State Tamil Nadu State Gujarat State Madhya Pradesh State Karnataka State Bihar State Rajasthan State Punjab State Haryana State Kerala State Orissa State Union Territories Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.10
INDONESIA Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Indonesia 2004 - 2014
Year
Indonesia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
594.34 620.08 646.92 674.93 704.02 733.54 764.14 795.87 828.90 863.30 899.13
4.41% 4.38% 4.36% 4.33% 4.31% 4.28% 4.26% 4.23% 4.20% 4.17% 4.14%
1.28% 1.29% 1.30% 1.30% 1.31% 1.32% 1.33% 1.34% 1.35% 1.35% 1.36%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
125
Indonesia: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
90 106 113 159 237 281 356 364 414 486 594 602 613 629 650
132.82 116.93 112.34 75.84 41.25 33.62 26.26 25.38 21.75 17.24 13.67 13.41 13.07 12.65 11.97 65.34 733.54
18.11 15.94 15.31 10.34 5.62 4.58 3.58 3.46 2.97 2.35 1.86 1.83 1.78 1.72 1.63 8.91 100.00
0.78 0.68 0.66 0.44 0.24 0.20 0.15 0.15 0.13 0.10 0.08 0.08 0.08 0.07 0.07 0.38 4.28
0.24 0.21 0.20 0.14 0.07 0.06 0.05 0.05 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.12 1.32
_________________________________________________________________________________________________________
Jawa Barat DKI jakarta Jawa Timur Jawa Tengah Sumatra Utara Riau Kalimentan Timur Sumatra Selatan Daerah Istimerwa Aceh Sulawesi Selatan Sumatra Barat Lampung Kalimantan Barat Bali Irian Jaya Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.11
JAPAN
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Japan 2004 - 2014 Year
Japan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3,385.12 3,455.97 3,528.30 3,602.14 3,677.45 3,753.83 3,831.59 3,910.26 3,990.42 4,072.22 4,155.70
25.10% 24.44% 23.78% 23.13% 22.50% 21.91% 21.34% 20.77% 20.22% 19.67% 19.13%
7.26% 7.16% 7.06% 6.96% 6.86% 6.77% 6.67% 6.58% 6.48% 6.39% 6.29%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
126
Japan: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
9 37 82 86 124 135 144 153 163 169 188 190 212 220 243
628.79 254.76 145.73 138.92 100.01 90.46 82.52 78.28 74.01 70.51 59.67 59.45 48.60 46.30 40.37 1,835.43 3753.83
16.75 6.79 3.88 3.70 2.66 2.41 2.20 2.09 1.97 1.88 1.59 1.58 1.29 1.23 1.08 48.89 100.00
3.67 1.49 0.85 0.81 0.58 0.53 0.48 0.46 0.43 0.41 0.35 0.35 0.28 0.27 0.24 10.71 21.91
1.13 0.46 0.26 0.25 0.18 0.16 0.15 0.14 0.13 0.13 0.11 0.11 0.09 0.08 0.07 3.31 6.77
_________________________________________________________________________________________________________
Tokyo Yokohama Nagoya Osaka Sapporo Kawasaki Kyoto Kobe Fukuoka Hiroshima Chiba Sendai Kitakyushu Sakai Sagamihara Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.12
LAOS
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Laos 2004 - 2014 Year
Laos
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
8.70 9.12 9.56 10.02 10.50 10.99 11.49 12.02 12.58 13.16 13.76
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
127
Laos: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
839 1,606 1,641 1,652 1,859 1,870
7.61 1.03 0.91 0.89 0.28 0.26 10.99
69.30 9.38 8.27 8.09 2.57 2.39 100.00
0.04 0.01 0.01 0.01 0.00 0.00 0.06
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Vientiane Savannakhet Pakse Luang Prabang Sayaboury Khammouane Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.13
MACAU
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Macau 2004 - 2014 Year
Macau
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
7.27 7.95 8.70 9.52 10.41 11.31 12.29 13.35 14.49 15.74 17.09
0.05% 0.06% 0.06% 0.06% 0.06% 0.07% 0.07% 0.07% 0.07% 0.08% 0.08%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Macau: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
697 1,765 1,941
10.65 0.51 0.15 11.31
94.12 4.52 1.36 100.00
0.06 0.00 0.00 0.07
0.02 0.00 0.00 0.02
_________________________________________________________________________________________________________
Macau Taipa Coloane Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
4.14
128
MALAYSIA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Malaysia 2004 - 2014 Year
Malaysia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
253.66 264.09 274.95 286.25 297.98 309.87 322.18 334.91 348.14 361.89 376.19
1.88% 1.87% 1.85% 1.84% 1.82% 1.81% 1.79% 1.78% 1.76% 1.75% 1.73%
0.54% 0.55% 0.55% 0.55% 0.56% 0.56% 0.56% 0.56% 0.57% 0.57% 0.57%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Malaysia: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
174 396 446 469 531 545 548 595 604 611 612 632 653 681 685
68.43 22.87 19.64 17.69 15.23 14.63 14.56 13.67 13.35 13.13 13.11 12.46 11.85 10.95 10.91 37.38 309.87
22.08 7.38 6.34 5.71 4.92 4.72 4.70 4.41 4.31 4.24 4.23 4.02 3.83 3.53 3.52 12.06 100.00
0.40 0.13 0.11 0.10 0.09 0.09 0.09 0.08 0.08 0.08 0.08 0.07 0.07 0.06 0.06 0.22 1.81
0.12 0.04 0.04 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.07 0.56
_________________________________________________________________________________________________________
Kuala Lumpur Ipoh Johor Baharu Melaka Petaling Jaya Tawai Kelang Kuala Terengganu Sandakan Kota Baharu George Town Kota Kinabalu Kuantan Taiping Seremban Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
4.15
129
MALDIVES
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Maldives 2004 - 2014 Year
Maldives
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.02 2.10 2.19 2.27 2.36 2.46 2.55 2.65 2.75 2.86 2.97
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Maldives: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,343
2.46 2.46
100.00 100.00
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
Male Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.16
MONGOLIA Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Mongolia 2004 - 2014
Year
Mongolia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
5.48 5.84 6.21 6.61 7.03 7.46 7.92 8.40 8.90 9.44 10.01
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.05% 0.05% 0.05%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
130
Mongolia: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
989 1,675 1,801 1,886 1,942 1,943 1,951
5.54 0.81 0.43 0.23 0.15 0.15 0.14 7.46
74.25 10.84 5.83 3.12 2.03 2.03 1.90 100.00
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.04
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Ulaanbaatar Darhan Erdenedalay Choybalsan Ulaangom Nalayh Uliastay Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.17
NEPAL
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Nepal 2004 - 2014 Year
Nepal
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
23.21 23.77 24.34 24.93 25.53 26.13 26.75 27.38 28.03 28.69 29.36
0.17% 0.17% 0.16% 0.16% 0.16% 0.15% 0.15% 0.15% 0.14% 0.14% 0.14%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Nepal: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
878 1,078 1,083 1,138 1,292 1,360 1,521
6.91 4.47 4.35 3.88 2.76 2.35 1.41 26.13
26.43 17.10 16.65 14.85 10.57 9.00 5.40 100.00
0.04 0.03 0.03 0.02 0.02 0.01 0.01 0.15
0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Kathmandu Sallyan Pyuthan Jumla Biratnagar Lalitpur Bhaktapur Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
4.18
131
NORTH KOREA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): North Korea 2004 - 2014 Year
North Korea
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
32.58 32.76 32.94 33.12 33.30 33.49 33.68 33.87 34.06 34.24 34.43
0.24% 0.23% 0.22% 0.21% 0.20% 0.20% 0.19% 0.18% 0.17% 0.17% 0.16%
0.07% 0.07% 0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.05% 0.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
North Korea: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
605 1,147 1,187 1,329 1,424 1,459 1,461 1,475 1,518 1,594 1,719
13.33 3.81 3.49 2.53 2.02 1.77 1.75 1.64 1.42 1.08 0.66 33.49
39.81 11.37 10.42 7.54 6.03 5.28 5.22 4.90 4.24 3.21 1.96 100.00
0.08 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.20
0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Pyongyang Chongjin Nampo Sinuiju Hungnam Wonsan Kaesong Hamhung Kimchaek Haeju Sariwon Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
4.19
132
PAPUA NEW GUINEA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Papua New Guinea 2004 - 2014 Year
Papua New Guinea
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
12.16 12.55 12.95 13.36 13.79 14.22 14.66 15.12 15.59 16.07 16.57
0.09% 0.09% 0.09% 0.09% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Papua New Guinea: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
900 1,195 1,596 1,616 1,634 1,712 1,751
6.53 3.44 1.07 0.99 0.95 0.69 0.56 14.22
45.92 24.17 7.55 6.95 6.65 4.83 3.93 100.00
0.04 0.02 0.01 0.01 0.01 0.00 0.00 0.08
0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Port Moresby Lae Madang Wewak Goroka Rabaul Mount Hagen Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
4.20
133
PHILIPPINES Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Philippines 2004 - 2014
Year
Philippines
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
204.89 215.11 225.83 237.10 248.85 260.80 273.24 286.23 299.83 314.07 328.99
1.52% 1.52% 1.52% 1.52% 1.52% 1.52% 1.52% 1.52% 1.52% 1.52% 1.51%
0.44% 0.45% 0.45% 0.46% 0.46% 0.47% 0.48% 0.48% 0.49% 0.49% 0.50%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Philippines: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
42 1,006 1,250 1,394 1,418 1,512 1,520 1,538 1,555 1,560 1,564 1,586 1,590 1,615 1,619
230.72 5.35 3.07 2.20 2.05 1.45 1.41 1.32 1.27 1.24 1.21 1.09 1.09 0.99 0.98 5.36 260.80
88.46 2.05 1.18 0.84 0.79 0.55 0.54 0.51 0.49 0.48 0.47 0.42 0.42 0.38 0.38 2.06 100.00
1.35 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.03 1.52
0.42 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01 0.47
_________________________________________________________________________________________________________
Manila Quezon City Davao Cebu Caloocan Makati Zamboanga Cagayan de Oro Pasig Pasay Las Pinas Bacolod Valenzuela Marikina Paranaque Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
4.21
134
SEYCHELLES Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Seychelles 2004 - 2014
Year
Seychelles
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.17 1.22 1.27 1.32 1.38 1.43 1.49 1.55 1.61 1.68 1.74
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Seychelles: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,610 1,918 1,962 1,963
1.00 0.17 0.13 0.13 1.43
69.70 12.12 9.09 9.09 100.00
0.01 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Victoria Anse Boileau Cascade Anse Royale Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.22
SINGAPORE Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Singapore 2004 - 2014
Year
Singapore
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
152.02 159.77 167.91 176.47 185.41 194.50 203.98 213.87 224.25 235.12 246.53
1.13% 1.13% 1.13% 1.13% 1.13% 1.14% 1.14% 1.14% 1.14% 1.14% 1.13%
0.33% 0.33% 0.34% 0.34% 0.35% 0.35% 0.36% 0.36% 0.36% 0.37% 0.37%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
135
Singapore: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
52
194.50 194.50
100.00 100.00
1.14 1.14
0.35 0.35
_________________________________________________________________________________________________________
Singapore Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
4.23
SOUTH KOREA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): South Korea 2004 - 2014 Year
South Korea
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
869.03 901.01 934.18 968.56 1,004.08 1,040.10 1,077.24 1,115.52 1,155.12 1,196.13 1,238.59
6.44% 6.37% 6.30% 6.22% 6.14% 6.07% 6.00% 5.93% 5.85% 5.78% 5.70%
1.86% 1.87% 1.87% 1.87% 1.87% 1.87% 1.88% 1.88% 1.88% 1.88% 1.88%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
South Korea: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
13 94 136 164 229 230 234 255 369 430 459 696
508.05 127.85 90.25 73.33 43.24 43.24 41.55 37.67 24.69 20.74 18.80 10.69 1040.10
48.85 12.29 8.68 7.05 4.16 4.16 3.99 3.62 2.37 1.99 1.81 1.03 100.00
2.97 0.75 0.53 0.43 0.25 0.25 0.24 0.22 0.14 0.12 0.11 0.06 6.07
0.92 0.23 0.16 0.13 0.08 0.08 0.07 0.07 0.04 0.04 0.03 0.02 1.87
_________________________________________________________________________________________________________
Seoul Pusan Inchon Taegu Kwangju Taejon Ulsan Suwon Masan Chonju Cheju Mokpo Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
4.24
136
SRI LANKA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Sri Lanka 2004 - 2014 Year
Sri Lanka
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
58.61 61.11 63.73 66.45 69.28 72.15 75.12 78.20 81.41 84.75 88.22
0.43% 0.43% 0.43% 0.43% 0.42% 0.42% 0.42% 0.42% 0.41% 0.41% 0.41%
0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Sri Lanka: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
286 757 881 895 929 1,019 1,268 1,412
32.87 9.19 6.88 6.64 6.26 5.25 2.94 2.12 72.15
45.56 12.74 9.54 9.21 8.67 7.27 4.07 2.94 100.00
0.19 0.05 0.04 0.04 0.04 0.03 0.02 0.01 0.42
0.06 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.13
_________________________________________________________________________________________________________
Colombo Dehiwala Jaffna Moratuwa Kandy Galle Negombo Trincomalee Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
4.25
137
TAIWAN
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Taiwan 2004 - 2014 Year
Taiwan
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
491.13 510.80 531.25 552.52 574.55 596.91 620.02 643.90 668.70 694.44 721.18
3.64% 3.61% 3.58% 3.55% 3.52% 3.48% 3.45% 3.42% 3.39% 3.35% 3.32%
1.05% 1.06% 1.06% 1.07% 1.07% 1.08% 1.08% 1.08% 1.09% 1.09% 1.09%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Taiwan: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
62 162 207 303 377 465 468 482 505 584 607 635 646 664 695
178.81 75.24 50.86 30.71 24.30 17.87 17.72 17.43 16.51 13.73 13.30 12.37 12.02 11.49 10.69 93.86 596.91
29.96 12.60 8.52 5.14 4.07 2.99 2.97 2.92 2.77 2.30 2.23 2.07 2.01 1.92 1.79 15.72 100.00
1.04 0.44 0.30 0.18 0.14 0.10 0.10 0.10 0.10 0.08 0.08 0.07 0.07 0.07 0.06 0.55 3.48
0.32 0.14 0.09 0.06 0.04 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.17 1.08
_________________________________________________________________________________________________________
Taipei Kaohsuing Taichung Tainan Panchiao Hsinchu Chungho Sanchung Keelung Chungli Chiayi Taoyuan Fengshan Hsintien Yungho Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
4.26
138
THAILAND Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Thailand 2004 - 2014
Year
Thailand
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
377.74 390.84 404.38 418.40 432.85 447.51 462.59 478.11 494.12 510.68 527.78
2.80% 2.76% 2.73% 2.69% 2.65% 2.61% 2.58% 2.54% 2.50% 2.47% 2.43%
0.81% 0.81% 0.81% 0.81% 0.81% 0.81% 0.81% 0.80% 0.80% 0.80% 0.80%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Thailand: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
18 524 1,064 1,287 1,297 1,344 1,457 1,687 1,988
416.65 15.49 4.72 2.81 2.73 2.45 1.77 0.77 0.11 447.51
93.11 3.46 1.06 0.63 0.61 0.55 0.40 0.17 0.02 100.00
2.43 0.09 0.03 0.02 0.02 0.01 0.01 0.00 0.00 2.61
0.75 0.03 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.81
_________________________________________________________________________________________________________
Bangkok Chon Buri Songkhla Nakhon Ratchasima Chiang Mai Khon Kaen Nakhon Si Thammarat Phitsanulok Hat Yai Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Asia
4.27
139
VIETNAM
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Vietnam 2004 - 2014 Year
Vietnam
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
148.72 157.13 166.01 175.40 185.25 195.26 205.75 216.77 228.36 240.58 253.45
1.10% 1.11% 1.12% 1.13% 1.13% 1.14% 1.15% 1.15% 1.16% 1.16% 1.17%
0.32% 0.33% 0.33% 0.34% 0.35% 0.35% 0.36% 0.36% 0.37% 0.38% 0.38%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Vietnam: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
182 203 267 528 529 647 1,137
61.43 52.14 35.25 15.29 15.26 12.00 3.90 195.26
31.46 26.70 18.05 7.83 7.81 6.15 2.00 100.00
0.36 0.30 0.21 0.09 0.09 0.07 0.02 1.14
0.11 0.09 0.06 0.03 0.03 0.02 0.01 0.35
_________________________________________________________________________________________________________
Ho Chi Minh Can Tho Hanoi Thai Nguyen Da Nang Hue Pleyku Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
140
5
LATIN AMERICA
5.1
EXECUTIVE SUMMARY
Market Potential for Search Engine Optimization (SEO) and Internet Marketing in Latin America (US$ Million): 2009 Country
Latent Demand US$ Million
% of Latin America
1,582.07 1,156.09 459.59 293.71 278.48 202.45 189.96 83.81 58.37 48.54 34.16 32.31 30.99 25.49 22.85 21.41 15.52 3.49 2.98 2.00 1.46 0.06 4,545.78
34.80% 25.43% 10.11% 6.46% 6.13% 4.45% 4.18% 1.84% 1.28% 1.07% 0.75% 0.71% 0.68% 0.56% 0.50% 0.47% 0.34% 0.08% 0.07% 0.04% 0.03% 0.00% 100.00%
_________________________________________________________________________________________________________
Brazil Mexico Argentina Venezuela Colombia Chile Peru Ecuador Guatemala Costa Rica Bolivia Uruguay El Salvador Panama Paraguay Honduras Nicaragua Guyana Suriname Belize French Guiana The Falkland Islands Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Market Potential for Search Engine Optimization (SEO) and Internet Marketing in Latin America (US$ Million): 2009 Argentina Mexico
Venezuela
Other Brazil
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
141
The Market for Search Engine Optimization (SEO) and Internet Marketing in Latin America: 2004 - 2014 Year
US$ Million
% of Globe
_________________________________________________________________________________________________________
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3,784.62 3,926.08 4,073.21 4,226.27 4,384.84 4,545.78 4,712.23 4,884.31 5,062.96 5,248.60 5,441.52
8.12 8.14 8.15 8.17 8.18 8.19 8.21 8.22 8.22 8.23 8.24
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.2
ARGENTINA Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Argentina 2004 - 2014
Year
Argentina
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
350.05 369.84 390.75 412.83 436.02 459.59 484.28 510.20 537.50 566.26 596.55
9.25% 9.42% 9.59% 9.77% 9.94% 10.11% 10.28% 10.45% 10.62% 10.79% 10.96%
0.75% 0.77% 0.78% 0.80% 0.81% 0.83% 0.84% 0.86% 0.87% 0.89% 0.90%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
142
Argentina: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
197 198 199 319 391 436 455 472 476 487 503 609 679 692 700
56.10 56.08 55.86 28.94 23.31 20.23 18.88 17.66 17.54 17.16 16.54 13.21 10.98 10.78 10.51 85.82 459.59
12.21 12.20 12.15 6.30 5.07 4.40 4.11 3.84 3.82 3.73 3.60 2.87 2.39 2.35 2.29 18.67 100.00
1.23 1.23 1.23 0.64 0.51 0.44 0.42 0.39 0.39 0.38 0.36 0.29 0.24 0.24 0.23 1.89 10.11
0.10 0.10 0.10 0.05 0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.15 0.83
_________________________________________________________________________________________________________
Buenos Aires Santa Fe Cordoba Mendoza Tucumán Entre Rios Salta Rosario Misiones Chaco Corrientes Santiago del Estero Río Negro Jujuy San Juan Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.3
BELIZE
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Belize 2004 - 2014 Year
Belize
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.75 1.80 1.85 1.89 1.94 2.00 2.05 2.10 2.16 2.21 2.27
0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
143
Belize: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,569 1,877 1,878 1,905 1,994
1.20 0.25 0.25 0.20 0.10 2.00
60.00 12.50 12.50 10.00 5.00 100.00
0.03 0.01 0.01 0.00 0.00 0.04
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Belize City Corozal Orange Walk Dangriga Belmopan Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.4
BOLIVIA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Bolivia 2004 - 2014 Year
Bolivia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
29.20 30.14 31.10 32.10 33.12 34.16 35.22 36.32 37.44 38.60 39.80
0.77% 0.77% 0.76% 0.76% 0.76% 0.75% 0.75% 0.74% 0.74% 0.74% 0.73%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Bolivia: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
567 796 1,031 1,309 1,493 1,547 1,653
14.23 8.45 5.13 2.64 1.53 1.29 0.89 34.16
41.65 24.74 15.01 7.72 4.49 3.78 2.60 100.00
0.31 0.19 0.11 0.06 0.03 0.03 0.02 0.75
0.03 0.02 0.01 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
La Paz Santa Cruz Cochabamba Oruro Potosi Sucre Tarija Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
5.5
144
BRAZIL
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Brazil 2004 - 2014 Year
Brazil
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1,335.43 1,381.72 1,429.61 1,479.16 1,530.26 1,582.07 1,635.41 1,690.24 1,746.87 1,805.39 1,865.87
35.29% 35.19% 35.10% 35.00% 34.90% 34.80% 34.71% 34.61% 34.50% 34.40% 34.29%
2.87% 2.86% 2.86% 2.86% 2.86% 2.85% 2.85% 2.84% 2.84% 2.83% 2.82%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Brazil: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
47 104 219 225 245 248 317 324 333 337 394 433 456 466 484
211.26 119.07 46.67 44.24 39.65 39.00 29.29 28.22 27.85 27.48 23.15 20.55 18.86 17.84 17.34 871.61 1582.07
13.35 7.53 2.95 2.80 2.51 2.47 1.85 1.78 1.76 1.74 1.46 1.30 1.19 1.13 1.10 55.09 100.00
4.65 2.62 1.03 0.97 0.87 0.86 0.64 0.62 0.61 0.60 0.51 0.45 0.41 0.39 0.38 19.17 34.80
0.38 0.21 0.08 0.08 0.07 0.07 0.05 0.05 0.05 0.05 0.04 0.04 0.03 0.03 0.03 1.57 2.85
_________________________________________________________________________________________________________
Sao Paulo Rio de Janeiro Salvador Belo Horizonte Fortaleza Brasilia Curitiba Recife Belem Pórto Alegre Manaus Goiânia Campinas Guarulhos Sao Gonçalo Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
5.6
145
CHILE
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Chile 2004 - 2014 Year
Chile
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
167.86 174.31 181.01 187.96 195.15 202.45 209.98 217.76 225.82 234.17 242.84
4.44% 4.44% 4.44% 4.45% 4.45% 4.45% 4.46% 4.46% 4.46% 4.46% 4.46%
0.36% 0.36% 0.36% 0.36% 0.36% 0.36% 0.37% 0.37% 0.37% 0.37% 0.37%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Chile: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
92 723 758 792 847 856 882 978 1,026 1,033 1,136 1,200
129.85 9.97 9.16 8.52 7.49 7.34 6.88 5.64 5.17 5.10 3.91 3.42 202.45
64.14 4.92 4.53 4.21 3.70 3.62 3.40 2.79 2.55 2.52 1.93 1.69 100.00
2.86 0.22 0.20 0.19 0.16 0.16 0.15 0.12 0.11 0.11 0.09 0.08 4.45
0.23 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.36
_________________________________________________________________________________________________________
Santiago Concepcion Viña del Mar Valparaiso Talcahuano Temuco Antofagasta Rancagua Talca Arica Puerto Montt Punta Arenas Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
5.7
146
COLOMBIA Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Colombia 2004 - 2014
Year
Colombia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
223.33 233.49 244.10 255.21 266.75 278.48 290.65 303.31 316.50 330.27 344.63
5.90% 5.95% 5.99% 6.04% 6.08% 6.13% 6.17% 6.21% 6.25% 6.29% 6.33%
0.48% 0.48% 0.49% 0.49% 0.50% 0.50% 0.51% 0.51% 0.51% 0.52% 0.52%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Colombia: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
96 260 262 554 559 844 872 921 991 1,007 1,111 1,244 1,296 1,321 1,354
126.31 36.48 35.68 14.50 14.38 7.56 7.04 6.35 5.53 5.33 4.07 3.11 2.75 2.57 2.42 4.40 278.48
45.36 13.10 12.81 5.21 5.16 2.71 2.53 2.28 1.99 1.91 1.46 1.12 0.99 0.92 0.87 1.58 100.00
2.78 0.80 0.78 0.32 0.32 0.17 0.15 0.14 0.12 0.12 0.09 0.07 0.06 0.06 0.05 0.10 6.13
0.23 0.07 0.06 0.03 0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.01 0.50
_________________________________________________________________________________________________________
Bogota Cali Medell¡n Barranquilla Cartagena Bucaramanga Cucuta Pereira Manizales Ibague Armenia Santa Marta Neiva Pasto Monteria Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
5.8
147
COSTA RICA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Costa Rica 2004 - 2014 Year
Costa Rica
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
39.33 41.03 42.80 44.66 46.58 48.54 50.56 52.66 54.85 57.12 59.49
1.04% 1.05% 1.05% 1.06% 1.06% 1.07% 1.07% 1.08% 1.08% 1.09% 1.09%
0.08% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Costa Rica: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
475 753 920 1,002 1,129 1,130 1,413
17.54 9.24 6.35 5.41 3.96 3.96 2.07 48.54
36.14 19.04 13.08 11.14 8.16 8.16 4.27 100.00
0.39 0.20 0.14 0.12 0.09 0.09 0.05 1.07
0.03 0.02 0.01 0.01 0.01 0.01 0.00 0.09
_________________________________________________________________________________________________________
San Jose Alajuela Cartago Puntarenas Limon Heredia Liberia Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
5.9
148
ECUADOR
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Ecuador 2004 - 2014 Year
Ecuador
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
74.25 76.08 77.95 79.86 81.82 83.81 85.84 87.90 90.01 92.17 94.39
1.96% 1.94% 1.91% 1.89% 1.87% 1.84% 1.82% 1.80% 1.78% 1.76% 1.73%
0.16% 0.16% 0.16% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.14% 0.14%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Ecuador: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
265 361 1,073 1,211 1,216 1,236 1,285 1,299 1,356
35.64 25.89 4.57 3.34 3.27 3.15 2.81 2.73 2.41 83.81
42.53 30.89 5.46 3.98 3.90 3.75 3.35 3.25 2.88 100.00
0.78 0.57 0.10 0.07 0.07 0.07 0.06 0.06 0.05 1.84
0.06 0.05 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.15
_________________________________________________________________________________________________________
Guayaquil Quito Cuenca Machala Portoviejo Riobamba Ambato Manta Esmeraldas Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
5.10
149
EL SALVADOR
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): El Salvador 2004 - 2014 Year
El Salvador
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
26.03 26.96 27.92 28.92 29.95 30.99 32.07 33.17 34.32 35.50 36.73
0.69% 0.69% 0.69% 0.68% 0.68% 0.68% 0.68% 0.68% 0.68% 0.68% 0.67%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
El Salvador: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
481 1,018 1,214 1,429 1,454 1,571
17.49 5.25 3.31 1.98 1.79 1.18 30.99
56.44 16.93 10.67 6.38 5.77 3.80 100.00
0.38 0.12 0.07 0.04 0.04 0.03 0.68
0.03 0.01 0.01 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
San Salvador Santa Ana San Miguel Nueva San Salvador Sonsonate Cojutepeque Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
5.11
150
FRENCH GUIANA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): French Guiana 2004 - 2014 Year
French Guiana
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.28 1.31 1.35 1.38 1.42 1.46 1.50 1.53 1.57 1.62 1.66
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
French Guiana: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,625 1,925 1,945 1,974 2,029
0.97 0.17 0.15 0.12 0.05 1.46
66.67 11.67 10.00 8.33 3.33 100.00
0.02 0.00 0.00 0.00 0.00 0.03
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Cayenne Kourou Remire Saint Laurent Sinnamary Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.12
GUATEMALA Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Guatemala 2004 - 2014
Year
Guatemala
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
47.90 49.85 51.87 53.98 56.16 58.37 60.66 63.03 65.48 68.04 70.69
1.27% 1.27% 1.27% 1.28% 1.28% 1.28% 1.29% 1.29% 1.29% 1.30% 1.30%
0.10% 0.10% 0.10% 0.10% 0.10% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
151
Guatemala: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
231 1,234 1,262 1,432 1,438 1,453 1,460 1,484
43.20 3.15 2.98 1.96 1.92 1.80 1.76 1.59 58.37
74.02 5.39 5.11 3.36 3.29 3.08 3.01 2.73 100.00
0.95 0.07 0.07 0.04 0.04 0.04 0.04 0.04 1.28
0.08 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.11
_________________________________________________________________________________________________________
Guatemala City Escuintla Quezaltenango Puerto Barrios Retalhuleu Coban Chiquimula Mazatenango Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.13
GUYANA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Guyana 2004 - 2014 Year
Guyana
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.95 3.05 3.16 3.26 3.38 3.49 3.61 3.73 3.86 3.99 4.12
0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Guyana: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,310 1,824 1,869 1,949 2,018
2.63 0.39 0.26 0.14 0.07 3.49
75.19 11.28 7.52 4.14 1.88 100.00
0.06 0.01 0.01 0.00 0.00 0.08
0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Georgetown Linden New Amsterdam Corriverton Mahaicony Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
5.14
152
HONDURAS Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Honduras 2004 - 2014
Year
Honduras
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
17.39 18.13 18.91 19.72 20.56 21.41 22.29 23.20 24.16 25.15 26.18
0.46% 0.46% 0.46% 0.47% 0.47% 0.47% 0.47% 0.48% 0.48% 0.48% 0.48%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Honduras: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
739 914 1,617 1,623 1,639 1,728 1,779 1,805 1,829 1,847 1,854
9.59 6.42 0.99 0.97 0.91 0.63 0.48 0.42 0.39 0.31 0.30 21.41
44.79 29.98 4.61 4.54 4.26 2.94 2.24 1.96 1.82 1.47 1.40 100.00
0.21 0.14 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.47
0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Tegucigalpa San Pedro Sula La Ceiba Choluteca El Progreso Puerto Cortes Comayagua Tela Siguatepeque Santa Rosa de Copan Danli Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
5.15
153
MEXICO
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Mexico 2004 - 2014 Year
Mexico
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1,013.86 1,040.92 1,068.71 1,097.24 1,126.46 1,156.09 1,186.40 1,217.28 1,248.93 1,281.40 1,314.72
26.79% 26.51% 26.24% 25.96% 25.69% 25.43% 25.18% 24.92% 24.67% 24.41% 24.16%
2.18% 2.16% 2.14% 2.12% 2.10% 2.08% 2.07% 2.05% 2.03% 2.01% 1.99%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Mexico: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
22 178 215 217 232 244 246 251 344 345 351 375 378 401 403
328.52 63.25 47.78 47.34 42.14 40.36 39.18 38.40 26.96 26.95 26.61 24.31 24.22 22.56 22.39 335.12 1156.09
28.42 5.47 4.13 4.10 3.64 3.49 3.39 3.32 2.33 2.33 2.30 2.10 2.10 1.95 1.94 28.99 100.00
7.23 1.39 1.05 1.04 0.93 0.89 0.86 0.84 0.59 0.59 0.59 0.53 0.53 0.50 0.49 7.37 25.43
0.59 0.11 0.09 0.09 0.08 0.07 0.07 0.07 0.05 0.05 0.05 0.04 0.04 0.04 0.04 0.60 2.08
_________________________________________________________________________________________________________
Mexico City Guadalajara Nezahualcoyotl Puebla Monterrey Leon Ciudad Juarez Tijuana Culiacan Mexicali Acapulco Chihuahua S. Luis Potosi Aguascalientes Morelia Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
5.16
154
NICARAGUA Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Nicaragua 2004 - 2014
Year
Nicaragua
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
13.64 14.00 14.37 14.74 15.13 15.52 15.92 16.32 16.74 17.17 17.60
0.36% 0.36% 0.35% 0.35% 0.35% 0.34% 0.34% 0.33% 0.33% 0.33% 0.32%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Nicaragua: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
855 1,186 1,589 1,629 1,677 1,698 1,818 1,836 1,838
7.34 3.50 1.09 0.96 0.81 0.73 0.40 0.37 0.33 15.52
47.30 22.54 7.00 6.17 5.20 4.72 2.57 2.36 2.15 100.00
0.16 0.08 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.34
0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Managua Rosita Leon Granada Masaya Chinandega Matagalpa San Carlos Esteli Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
5.17
155
PANAMA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Panama 2004 - 2014 Year
Panama
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
19.77 20.81 21.90 23.05 24.26 25.49 26.77 28.11 29.51 30.99 32.54
0.52% 0.53% 0.54% 0.55% 0.55% 0.56% 0.57% 0.58% 0.58% 0.59% 0.60%
0.04% 0.04% 0.04% 0.04% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Panama: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
512 1,306 1,434 1,458 1,578 1,580 1,825 1,835
16.03 2.69 1.95 1.77 1.15 1.14 0.39 0.37 25.49
62.90 10.55 7.64 6.94 4.51 4.46 1.54 1.46 100.00
0.35 0.06 0.04 0.04 0.03 0.03 0.01 0.01 0.56
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Panama Colon David La Chorrera Penonome Santiago Bocas del Toro Tocumen Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
5.18
156
PARAGUAY Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Paraguay 2004 - 2014
Year
Paraguay
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
19.29 19.96 20.65 21.37 22.10 22.85 23.62 24.42 25.23 26.08 26.95
0.51% 0.51% 0.51% 0.51% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Paraguay: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
592 1,415 1,500 1,501 1,533 1,747 1,775 1,776 1,810 1,811 1,833
13.68 2.06 1.50 1.50 1.35 0.58 0.49 0.49 0.41 0.41 0.38 22.85
59.85 9.03 6.57 6.57 5.91 2.55 2.13 2.13 1.81 1.81 1.64 100.00
0.30 0.05 0.03 0.03 0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.50
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Asuncion Puerto Stroessner Pedro Juan Caballero San Lorenzo Fernando de la Mora Encarnacion Pilar Concepción Coronel Oviedo Villarrica Caaguazu Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
5.19
157
PERU
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Peru 2004 - 2014 Year
Peru
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
148.47 156.04 163.99 172.35 181.08 189.96 199.21 208.88 219.01 229.63 240.77
3.92% 3.97% 4.03% 4.08% 4.13% 4.18% 4.23% 4.28% 4.33% 4.38% 4.42%
0.32% 0.32% 0.33% 0.33% 0.34% 0.34% 0.35% 0.35% 0.36% 0.36% 0.36%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Peru: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
116 591 618 670 762 883 908 958 973 1,069 1,203 1,217
106.57 13.70 12.96 11.36 9.14 6.87 6.46 5.90 5.74 4.61 3.38 3.26 189.96
56.10 7.21 6.82 5.98 4.81 3.62 3.40 3.11 3.02 2.42 1.78 1.72 100.00
2.34 0.30 0.29 0.25 0.20 0.15 0.14 0.13 0.13 0.10 0.07 0.07 4.18
0.19 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.34
_________________________________________________________________________________________________________
Lima Arequipa Callao Trujillo Chiclayo Piura Chimbote Cuzco Iquitos Huancayo Sullana Pucallpa Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
5.20
158
SURINAME Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Suriname 2004 - 2014
Year
Suriname
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.48 2.57 2.67 2.77 2.87 2.98 3.09 3.20 3.32 3.44 3.56
0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Suriname: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,314 1,904 1,993 2,027 2,058
2.60 0.20 0.10 0.05 0.03 2.98
87.39 6.72 3.36 1.68 0.84 100.00
0.06 0.00 0.00 0.00 0.00 0.07
0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Paramaribo Nieuw Nickerie Marienburg Moengo Totness Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.21
THE FALKLAND ISLANDS
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): The Falkland Islands 2004 - 2014 Year
The Falkland Islands
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.06 0.06 0.06 0.06 0.06 0.06 0.07 0.07 0.07 0.07 0.08
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
159
The Falkland Islands: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2,019
0.06 0.06
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Stanley Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
5.22
URUGUAY
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Uruguay 2004 - 2014 Year
Uruguay
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
25.45 26.71 28.02 29.40 30.85 32.31 33.84 35.43 37.09 38.84 40.66
0.67% 0.68% 0.69% 0.70% 0.70% 0.71% 0.72% 0.73% 0.73% 0.74% 0.75%
0.05% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Uruguay: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
380 1,487 1,511 1,573 1,593 1,674 1,685 1,707 1,714
24.07 1.56 1.45 1.18 1.08 0.81 0.77 0.71 0.68 32.31
74.51 4.84 4.48 3.64 3.34 2.51 2.39 2.21 2.09 100.00
0.53 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.01 0.71
0.04 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Montevideo Salto Paysandu Las Piedras Rivera Melo Tacuarembo Mercedes Minas Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Latin America
5.23
160
VENEZUELA Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Venezuela 2004 - 2014
Year
Venezuela
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
224.87 237.33 250.48 264.36 278.91 293.71 309.19 325.43 342.52 360.50 379.43
5.94% 6.04% 6.15% 6.26% 6.36% 6.46% 6.56% 6.66% 6.77% 6.87% 6.97%
0.48% 0.49% 0.50% 0.51% 0.52% 0.53% 0.54% 0.55% 0.56% 0.57% 0.57%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Venezuela: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
152 312 352 437 498 659 668 827 852 938 944 964 968 975 1,008
78.43 29.80 26.46 19.97 16.60 11.65 11.43 7.78 7.37 6.10 6.01 5.85 5.80 5.71 5.31 49.43 293.71
26.70 10.15 9.01 6.80 5.65 3.97 3.89 2.65 2.51 2.08 2.04 1.99 1.98 1.95 1.81 16.83 100.00
1.73 0.66 0.58 0.44 0.37 0.26 0.25 0.17 0.16 0.13 0.13 0.13 0.13 0.13 0.12 1.09 6.46
0.14 0.05 0.05 0.04 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.09 0.53
_________________________________________________________________________________________________________
Caracas Maracaibo Valencia Maracay Barquisimeto Petare Ciudad Guayana San Cristobal La Guaira Baruta Ciudad Bolivar Maturin Merida Cumana Barcelona Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
161
6
NORTH AMERICA & THE CARIBBEAN
6.1
EXECUTIVE SUMMARY
Market Potential for Search Engine Optimization (SEO) and Internet Marketing in North America & the Caribbean (US$ Million): 2009 Country
Latent Demand US$ Million
% of North America & the Caribbean
11,799.32 1,086.99 74.48 64.79 44.53 19.83 13.55 11.43 5.91 5.75 4.75 3.88 3.30 2.37 1.92 1.64 1.34 1.02 1.02 0.94 0.83 0.78 0.72 0.63 0.41 0.35 13,152.47
89.71% 8.26% 0.57% 0.49% 0.34% 0.15% 0.10% 0.09% 0.04% 0.04% 0.04% 0.03% 0.03% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 100.00%
_________________________________________________________________________________________________________
The United States Canada Dominican Republic Puerto Rico Cuba Trinidad and Tobago Haiti Jamaica The Bahamas Martinique Barbados Bermuda Guadeloupe The Netherlands Antilles Aruba The Cayman Islands The U.S. Virgin Islands Antigua and Barbuda St. Lucia Greenland Grenada St. Vincent and the Grenadines The British Virgin Islands St. Kitts and Nevis Dominica Other Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
162
Market Potential for Search Engine Optimization (SEO) and Internet Marketing in North America & the Caribbean (US$ Million): 2009
Canada Dom inican Republic Puerto Rico The United States
Other
The Market for Search Engine Optimization (SEO) and Internet Marketing in North America & the Caribbean: 2004 - 2014 Year
US$ Million
% of Globe
_________________________________________________________________________________________________________
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
11,746.26 12,014.85 12,289.69 12,570.91 12,858.59 13,152.47 13,452.29 13,754.31 14,062.43 14,377.57 14,699.88
25.20 24.90 24.60 24.30 23.99 23.71 23.42 23.13 22.84 22.55 22.25
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
6.2
163
ANTIGUA AND BARBUDA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Antigua and Barbuda 2004 - 2014 Year
Antigua and Barbuda
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.88 0.90 0.93 0.96 0.99 1.02 1.05 1.08 1.11 1.15 1.18
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Antigua and Barbuda: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,612 2,057
0.99 0.03 1.02
97.30 2.70 100.00
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Saint John's Codrington Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.3
ARUBA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Aruba 2004 - 2014 Year
Aruba
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.71 1.75 1.79 1.84 1.88 1.92 1.97 2.01 2.06 2.11 2.16
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
164
Aruba: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,602 1,655
1.04 0.88 1.92
54.05 45.95 100.00
0.01 0.01 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Oranjestad Sint Nicolaas Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.4
BARBADOS Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Barbados 2004 - 2014
Year
Barbados
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
4.06 4.19 4.32 4.46 4.60 4.75 4.90 5.05 5.21 5.37 5.53
0.03% 0.03% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Barbados: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,060
4.75 4.75
100.00 100.00
0.04 0.04
0.01 0.01
_________________________________________________________________________________________________________
Bridgetown Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
6.5
165
BERMUDA Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Bermuda 2004 - 2014
Year
Bermuda
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.26 3.38 3.50 3.62 3.75 3.88 4.01 4.14 4.29 4.43 4.58
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Bermuda: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,366 1,489
2.33 1.55 3.88
60.00 40.00 100.00
0.02 0.01 0.03
0.00 0.00 0.01
_________________________________________________________________________________________________________
Hamilton Saint George Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.6
CANADA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Canada 2004 - 2014 Year
Canada
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
960.55 984.67 1,009.40 1,034.75 1,060.69 1,086.99 1,113.85 1,141.18 1,169.13 1,197.78 1,227.12
8.18% 8.20% 8.21% 8.23% 8.25% 8.26% 8.28% 8.30% 8.31% 8.33% 8.35%
2.06% 2.04% 2.02% 2.00% 1.98% 1.96% 1.94% 1.92% 1.90% 1.88% 1.86%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
166
Canada: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
24 34 91 156 186 196 202 318 499 521 690 699 763 888 927
325.05 277.06 130.99 77.68 60.32 56.44 54.44 29.12 16.60 15.65 10.81 10.62 9.11 6.83 6.26 1086.99
29.90 25.49 12.05 7.15 5.55 5.19 5.01 2.68 1.53 1.44 0.99 0.98 0.84 0.63 0.58 100.00
2.47 2.11 1.00 0.59 0.46 0.43 0.41 0.22 0.13 0.12 0.08 0.08 0.07 0.05 0.05 8.26
0.59 0.50 0.24 0.14 0.11 0.10 0.10 0.05 0.03 0.03 0.02 0.02 0.02 0.01 0.01 1.96
_________________________________________________________________________________________________________
Toronto Montreal Vancouver Ottawa Calgary Winnipeg Edmonton Hamilton Regina Quebec Halifax Thunder Bay Saint John's Niagara Falls Victoria Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.7
CUBA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Cuba 2004 - 2014 Year
Cuba
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
35.26 36.96 38.74 40.61 42.55 44.53 46.59 48.73 50.97 53.32 55.77
0.30% 0.31% 0.32% 0.32% 0.33% 0.34% 0.35% 0.35% 0.36% 0.37% 0.38%
0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
167
Cuba: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
385 1,080 1,235 1,339 1,390 1,409 1,530 1,536 1,549 1,553 1,557
23.56 4.46 3.15 2.49 2.21 2.15 1.36 1.33 1.28 1.27 1.26 44.53
52.92 10.02 7.07 5.60 4.96 4.83 3.06 2.98 2.88 2.85 2.83 100.00
0.18 0.03 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.34
0.04 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.08
_________________________________________________________________________________________________________
Havana Santiago de Cuba Camagüey Holguin Guantanamo Santa Clara Bayamo Cienfuegos Pinar del Rio Las Tunas Matanzas Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.8
DOMINICA Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Dominica 2004 - 2014
Year
Dominica
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.36 0.37 0.38 0.39 0.40 0.41 0.43 0.44 0.45 0.46 0.47
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Dominica: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,865 2,045 2,046 2,047 2,048
0.27 0.04 0.04 0.04 0.04 0.41
64.71 8.82 8.82 8.82 8.82 100.00
0.00 0.00 0.00 0.00 0.00 0.00
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Roseau Marigot Portsmouth Saint Joseph Berekua Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
6.9
168
DOMINICAN REPUBLIC Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Dominican Republic 2004 - 2014
Year
Dominican Republic
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
58.66 61.56 64.59 67.78 71.10 74.48 77.99 81.66 85.50 89.52 93.73
0.50% 0.51% 0.53% 0.54% 0.55% 0.57% 0.58% 0.59% 0.61% 0.62% 0.64%
0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.14% 0.14% 0.14% 0.14% 0.14%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Dominican Republic: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
214 732 1,194 1,248 1,279 1,397 1,466 1,467 1,485
48.17 9.74 3.45 3.07 2.87 2.19 1.71 1.71 1.57 74.48
64.68 13.07 4.63 4.13 3.85 2.94 2.29 2.29 2.11 100.00
0.37 0.07 0.03 0.02 0.02 0.02 0.01 0.01 0.01 0.57
0.09 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.13
_________________________________________________________________________________________________________
Santo Domingo Santiago La Romana San Pedro de Macoris San Francisco de Macoris La Vega San Juan Barahona Puerto Plata Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
6.10
169
GREENLAND Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Greenland 2004 - 2014
Year
Greenland
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.84 0.86 0.88 0.90 0.92 0.94 0.96 0.98 1.00 1.02 1.04
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Greenland: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,866 1,980 2,002 2,015 2,016 2,017 2,035 2,036 2,037 2,062 2,063 2,064 2,065 2,066 2,067
0.27 0.11 0.09 0.07 0.07 0.07 0.04 0.04 0.04 0.02 0.02 0.02 0.02 0.02 0.02 0.94
28.57 11.90 9.52 7.14 7.14 7.14 4.76 4.76 4.76 2.38 2.38 2.38 2.38 2.38 2.38 100.00
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Nuuk Holsteinsborg Jakobshavn Sukkertoppen Egedesminde Julianehab Frederikshab Narsarsuaq Christianshab Nanortalik Scoresbysund Godhavn Thule Uppernavik Ammassalik Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
6.11
170
GRENADA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Grenada 2004 - 2014 Year
Grenada
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.77 0.78 0.79 0.80 0.82 0.83 0.84 0.86 0.87 0.88 0.90
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Grenada: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,717 1,931
0.66 0.17 0.83
80.00 20.00 100.00
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Saint George's Gouyave Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.12
GUADELOUPE Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Guadeloupe 2004 - 2014
Year
Guadeloupe
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.90 2.97 3.05 3.13 3.22 3.30 3.39 3.48 3.57 3.66 3.75
0.02% 0.02% 0.02% 0.02% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
171
Guadeloupe: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,624 1,817 1,842 1,862 1,871 1,879 1,887 1,895 1,896 1,940
0.97 0.40 0.32 0.28 0.26 0.25 0.23 0.22 0.22 0.15 3.30
29.44 12.15 9.81 8.41 7.94 7.48 7.01 6.54 6.54 4.67 100.00
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Les Abymes Pointe-a-Pitre Le Gosier Moule Sainte Anne Morne-a-l'Eau Petit Bourg Basse-Terre Sainte Rose Saint-Claude Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.13
HAITI
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Haiti 2004 - 2014 Year
Haiti
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
11.73 12.08 12.43 12.80 13.17 13.55 13.94 14.34 14.75 15.17 15.60
0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.11% 0.11%
0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Haiti: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
741 1,526 1,693 1,702 1,703 1,795
9.54 1.37 0.75 0.73 0.73 0.44 13.55
70.39 10.12 5.51 5.36 5.36 3.27 100.00
0.07 0.01 0.01 0.01 0.01 0.00 0.10
0.02 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Port-au-Prince Cap-Haitien Petionville Gonaives Les Cayes Port-de-Paix Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
6.14
172
JAMAICA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Jamaica 2004 - 2014 Year
Jamaica
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
10.41 10.60 10.80 11.01 11.21 11.43 11.64 11.85 12.07 12.30 12.52
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Jamaica: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
829 1,542 1,603 1,738 1,762 1,902
7.75 1.31 1.03 0.61 0.52 0.21 11.43
67.83 11.50 9.04 5.30 4.52 1.81 100.00
0.06 0.01 0.01 0.00 0.00 0.00 0.09
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Kingston Spanish Town Montego Bay May Pen Mandeville Savanna-la-Mar Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
6.15
173
MARTINIQUE Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Martinique 2004 - 2014
Year
Martinique
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
5.04 5.18 5.31 5.46 5.60 5.75 5.90 6.05 6.21 6.37 6.54
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Martinique: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,247 1,689 1,770 1,794 1,826 1,861 1,952 1,953
3.09 0.76 0.50 0.45 0.39 0.28 0.14 0.14 5.75
53.66 13.17 8.78 7.80 6.83 4.88 2.44 2.44 100.00
0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.04
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Fort-de-France Le Lamentin Sainte Marie Schoelcher Le François La Trinité Ducos Saint Pierre Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
6.16
174
PUERTO RICO
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Puerto Rico 2004 - 2014 Year
Puerto Rico
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
63.17 63.49 63.80 64.12 64.45 64.79 65.12 65.45 65.78 66.11 66.44
0.54% 0.53% 0.52% 0.51% 0.50% 0.49% 0.48% 0.48% 0.47% 0.46% 0.45%
0.14% 0.13% 0.13% 0.12% 0.12% 0.12% 0.11% 0.11% 0.11% 0.10% 0.10%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Puerto Rico: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
538 817 901 906 1,054 1,174 1,190 1,191 1,227 1,323 1,383 1,463 1,513 1,539 1,583
14.89 7.96 6.52 6.47 4.81 3.60 3.47 3.46 3.18 2.56 2.24 1.74 1.44 1.32 1.11 64.79
22.99 12.29 10.07 9.99 7.43 5.56 5.35 5.34 4.91 3.96 3.46 2.69 2.23 2.03 1.72 100.00
0.11 0.06 0.05 0.05 0.04 0.03 0.03 0.03 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.49
0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.12
_________________________________________________________________________________________________________
San Juan Bayamon Ponce Carolina Caguas Guaynabo Mayaguez Arecibo Toa Baja Trujillo Alto Aguadilla Cayey Guayama Fajardo Catano Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
6.17
175
ST. KITTS AND NEVIS
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): St. Kitts and Nevis 2004 - 2014 Year
St. Kitts and Nevis
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.51 0.53 0.56 0.58 0.60 0.63 0.66 0.68 0.71 0.74 0.77
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
St. Kitts and Nevis: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,741 2,053
0.60 0.03 0.63
95.00 5.00 100.00
0.00 0.00 0.00
0.00 0.00 0.00
_________________________________________________________________________________________________________
Basseterre Charlestown Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.18
ST. LUCIA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): St. Lucia 2004 - 2014 Year
St. Lucia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.85 0.88 0.91 0.95 0.98 1.02 1.06 1.09 1.13 1.18 1.22
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
176
St. Lucia: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,665 1,917
0.84 0.17 1.02
82.81 17.19 100.00
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Castries Vieux Fort Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.19
ST. VINCENT AND THE GRENADINES
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): St. Vincent and the Grenadines 2004 - 2014 Year
St. Vincent and the Grenadines
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.66 0.68 0.70 0.73 0.75 0.78 0.80 0.83 0.86 0.88 0.91
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
St. Vincent and the Grenadines: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,696 2,040
0.74 0.04 0.78
95.00 5.00 100.00
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Kingstown Georgetown Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
6.20
177
THE BAHAMAS
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): The Bahamas 2004 - 2014 Year
The Bahamas
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
5.21 5.34 5.48 5.62 5.77 5.91 6.06 6.21 6.37 6.53 6.69
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.05% 0.05% 0.05% 0.05% 0.05%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
The Bahamas: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,040 1,650
5.02 0.89 5.91
84.91 15.09 100.00
0.04 0.01 0.04
0.01 0.00 0.01
_________________________________________________________________________________________________________
Nassau Freeport Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.21
THE BRITISH VIRGIN ISLANDS
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): The British Virgin Islands 2004 - 2014 Year
The British Virgin Islands
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.67 0.68 0.69 0.70 0.71 0.72 0.73 0.75 0.76 0.77 0.78
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
178
The British Virgin Islands: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,705
0.72 0.72
100.00 100.00
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
Road Town Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.22
THE CAYMAN ISLANDS
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): The Cayman Islands 2004 - 2014 Year
The Cayman Islands
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.52 1.54 1.56 1.59 1.61 1.64 1.67 1.69 1.72 1.74 1.77
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
The Cayman Islands: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,630 1,781 1,956 2,014
0.96 0.48 0.14 0.07 1.64
58.33 29.17 8.33 4.17 100.00
0.01 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
George Town West Bay Savannah Bodden Town Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
6.23
179
THE NETHERLANDS ANTILLES
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): The Netherlands Antilles 2004 - 2014 Year
The Netherlands Antilles
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.19 2.22 2.26 2.29 2.33 2.37 2.41 2.45 2.49 2.52 2.57
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
The Netherlands Antilles: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,382 1,987 2,069
2.24 0.11 0.02 2.37
94.70 4.55 0.76 100.00
0.02 0.00 0.00 0.02
0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Willemstad Philipsburg Kralendijk Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.24
THE U.S. VIRGIN ISLANDS
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): The U.S. Virgin Islands 2004 - 2014 Year
The U.S. Virgin Islands
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.21 1.23 1.26 1.29 1.31 1.34 1.37 1.40 1.43 1.46 1.49
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
180
The U.S. Virgin Islands: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,684 1,933 1,934 1,972 2,007 2,038
0.77 0.16 0.16 0.12 0.08 0.04 1.34
57.58 12.12 12.12 9.09 6.06 3.03 100.00
0.01 0.00 0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Charlotte Amalie Road Town Frederiksted Christiansted Cruz Bay Spanish Town Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.25
THE UNITED STATES
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): The United States 2004 - 2014 Year
The United States
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
10,557.26 10,794.75 11,037.57 11,285.86 11,539.74 11,799.32 12,064.00 12,330.14 12,601.40 12,878.63 13,161.96
89.88% 89.85% 89.81% 89.78% 89.74% 89.71% 89.68% 89.65% 89.61% 89.57% 89.54%
22.65% 22.37% 22.09% 21.81% 21.53% 21.27% 21.01% 20.74% 20.47% 20.20% 19.93%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
181
The United States: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1 3 5 12 15 21 23 25 26 31 32 39 46 51 54
2,684.15 971.66 893.16 519.89 460.86 329.19 325.41 320.35 311.71 298.78 296.99 248.57 211.98 197.90 192.78 3,535.96 11799.32
22.75 8.23 7.57 4.41 3.91 2.79 2.76 2.71 2.64 2.53 2.52 2.11 1.80 1.68 1.63 29.97 100.00
20.41 7.39 6.79 3.95 3.50 2.50 2.47 2.44 2.37 2.27 2.26 1.89 1.61 1.50 1.47 26.88 89.71
4.84 1.75 1.61 0.94 0.83 0.59 0.59 0.58 0.56 0.54 0.54 0.45 0.38 0.36 0.35 6.37 21.27
_________________________________________________________________________________________________________
New York Los Angeles Chicago Houston Philadelphia Dallas San Jose San Francisco San Diego Detroit Phoenix San Antonio Indianapolis Baltimore Washington D.C. Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
6.26
TRINIDAD AND TOBAGO
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Trinidad and Tobago 2004 - 2014 Year
Trinidad and Tobago
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
16.32 16.97 17.65 18.36 19.09 19.83 20.60 21.40 22.22 23.07 23.96
0.14% 0.14% 0.14% 0.15% 0.15% 0.15% 0.15% 0.16% 0.16% 0.16% 0.16%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
North America & the Caribbean
182
Trinidad and Tobago: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
767 1,010 1,075 1,635
9.06 5.31 4.53 0.94 19.83
45.67 26.77 22.83 4.72 100.00
0.07 0.04 0.03 0.01 0.15
0.02 0.01 0.01 0.00 0.04
_________________________________________________________________________________________________________
Port-of-Spain San Fernando Arima Scarborough Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
183
7
OCEANA
7.1
EXECUTIVE SUMMARY
Market Potential for Search Engine Optimization (SEO) and Internet Marketing in Oceana (US$ Million): 2009 Country
Latent Demand US$ Million
% of Oceana
658.42 96.21 4.36 3.95 2.70 2.14 1.05 0.77 0.73 0.69 0.64 0.44 0.23 0.20 0.15 0.11 0.10 0.05 0.05 0.05 0.04 0.03 0.01 0.01 0.00 0.00 773.14
85.16% 12.44% 0.56% 0.51% 0.35% 0.28% 0.14% 0.10% 0.09% 0.09% 0.08% 0.06% 0.03% 0.03% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 100.00%
_________________________________________________________________________________________________________
Australia New Zealand Fiji French Polynesia New Caledonia Guam Western Samoa The Northern Mariana Island Tonga Solomon Islands Vanuatu American Samoa Micronesia Federation Kiribati Cook Islands Palau Marshall Islands Wallis and Futuna Nauru Norfolk Island Pacific Islands Trust Christmas Island Tuvalu Niue Tokelau Other Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Oceana
184
Market Potential for Search Engine Optimization (SEO) and Internet Marketing in Oceana (US$ Million): 2009
New Zealand Fiji French Polynesia Other Australia
The Market for Search Engine Optimization (SEO) and Internet Marketing in Oceana: 2004 - 2014 Year
US$ Million
% of Globe
663.23 683.97 705.37 727.44 750.13 773.14 796.77 820.97 845.89 871.57 898.03
1.42 1.42 1.41 1.41 1.40 1.39 1.39 1.38 1.37 1.37 1.36
_________________________________________________________________________________________________________
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Oceana
7.2
185
AMERICAN SAMOA Search Engine Optimization (SEO) and Internet Marketing (US$ Million): American Samoa 2004 - 2014
Year
American Samoa
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.38 0.39 0.40 0.41 0.42 0.44 0.45 0.46 0.47 0.48 0.50
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
American Samoa: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,947 1,996 1,997 2,030 2,031
0.15 0.10 0.10 0.05 0.05 0.44
33.33 22.22 22.22 11.11 11.11 100.00
0.02 0.01 0.01 0.01 0.01 0.06
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Pago Pago Leone Fagatogo Vaitogi Utulei Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.3
AUSTRALIA Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Australia 2004 - 2014
Year
Australia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
562.91 580.92 599.50 618.68 638.41 658.42 678.97 700.04 721.74 744.12 767.18
84.87% 84.93% 84.99% 85.05% 85.11% 85.16% 85.22% 85.27% 85.32% 85.38% 85.43%
1.21% 1.20% 1.20% 1.20% 1.19% 1.19% 1.18% 1.18% 1.17% 1.17% 1.16%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com www.icongrouponline.com
© 2008 Icon Group International, Inc.
Oceana
186
Australia: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
53 55 102 184 301 429 727 729 889 1,055 1,086 1,171 1,224
193.03 190.39 120.23 60.67 30.94 20.76 9.82 9.78 6.80 4.80 4.35 3.65 3.20 658.42
29.32 28.92 18.26 9.21 4.70 3.15 1.49 1.49 1.03 0.73 0.66 0.55 0.49 100.00
24.97 24.63 15.55 7.85 4.00 2.69 1.27 1.27 0.88 0.62 0.56 0.47 0.41 85.16
0.35 0.34 0.22 0.11 0.06 0.04 0.02 0.02 0.01 0.01 0.01 0.01 0.01 1.19
_________________________________________________________________________________________________________
Sydney Melbourne Brisbane Perth Adelaide Canberra Newcastle Gold Coast Hobart Wollongong Townsville Darwin Geelong Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.4
CHRISTMAS ISLAND Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Christmas Island 2004 - 2014
Year
Christmas Island
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.03 0.03 0.03 0.03 0.03 0.03 0.04 0.04 0.04 0.04 0.04
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Christmas Island: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2,052
0.03 0.03
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
The Settlement Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Oceana
7.5
187
COOK ISLANDS
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Cook Islands 2004 - 2014 Year
Cook Islands
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.15 0.15 0.15 0.15 0.15 0.15 0.16 0.16 0.16 0.16 0.16
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Cook Islands: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,939
0.15 0.15
100.00 100.00
0.02 0.02
0.00 0.00
_________________________________________________________________________________________________________
Avarua Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.6
FIJI
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Fiji 2004 - 2014 Year
Fiji
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.74 3.85 3.97 4.10 4.23 4.36 4.49 4.63 4.77 4.92 5.07
0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Oceana
188
Fiji: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
Suva Nadi
1,127 1,821
3.96 0.40 4.36
90.91 9.09 100.00
0.51 0.05 0.56
0.01 0.00 0.01
_________________________________________________________________________________________________________
Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.7
FRENCH POLYNESIA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): French Polynesia 2004 - 2014 Year
French Polynesia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
3.29 3.41 3.54 3.67 3.81 3.95 4.10 4.25 4.40 4.56 4.73
0.50% 0.50% 0.50% 0.51% 0.51% 0.51% 0.51% 0.52% 0.52% 0.52% 0.53%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
French Polynesia: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,417 1,662 1,764 1,873 1,923 2,004
2.06 0.86 0.52 0.26 0.17 0.09 3.95
52.17 21.74 13.04 6.52 4.35 2.17 100.00
0.27 0.11 0.07 0.03 0.02 0.01 0.51
0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Papeete Mahina Papara Mataiea Afareaitu Teahupoo Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Oceana
7.8
189
GUAM
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Guam 2004 - 2014 Year
Guam
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1.87 1.92 1.97 2.03 2.08 2.14 2.19 2.25 2.31 2.37 2.43
0.28% 0.28% 0.28% 0.28% 0.28% 0.28% 0.28% 0.27% 0.27% 0.27% 0.27%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Guam: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,598 1,750 1,819 2,009 2,041
1.06 0.56 0.40 0.08 0.04 2.14
49.80 26.17 18.61 3.63 1.79 100.00
0.14 0.07 0.05 0.01 0.00 0.28
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Dededo Tamuning Santa Rita Talofofo Agana Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.9
KIRIBATI
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Kiribati 2004 - 2014 Year
Kiribati
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.19 0.19 0.19 0.20 0.20 0.20 0.20 0.21 0.21 0.21 0.22
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com www.icongrouponline.com
© 2008 Icon Group International, Inc.
Oceana
190
Kiribati: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,903
0.20 0.20
100.00 100.00
0.03 0.03
0.00 0.00
_________________________________________________________________________________________________________
Tarawa Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.10
MARSHALL ISLANDS
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Marshall Islands 2004 - 2014 Year
Marshall Islands
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.09 0.09 0.09 0.09 0.10 0.10 0.10 0.10 0.11 0.11 0.11
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Marshall Islands: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,995
0.10 0.10
100.00 100.00
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
Majuro Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Oceana
7.11
191
MICRONESIA FEDERATION Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Micronesia Federation 2004 - 2014
Year
Micronesia Federation
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.22 0.22 0.22 0.23 0.23 0.23 0.24 0.24 0.24 0.25 0.25
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Micronesia Federation: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,884
0.23 0.23
100.00 100.00
0.03 0.03
0.00 0.00
_________________________________________________________________________________________________________
Palikir Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.12
NAURU
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Nauru 2004 - 2014 Year
Nauru
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.04 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.06 0.06 0.06
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Oceana
192
Nauru: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2,025
0.05 0.05
100.00 100.00
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
Yaren Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.13
NEW CALEDONIA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): New Caledonia 2004 - 2014 Year
New Caledonia
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
2.37 2.43 2.49 2.56 2.63 2.70 2.77 2.84 2.92 2.99 3.07
0.36% 0.36% 0.35% 0.35% 0.35% 0.35% 0.35% 0.35% 0.34% 0.34% 0.34%
0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
New Caledonia: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,414 1,910 1,967 1,968 1,999 2,020 2,054
2.07 0.19 0.13 0.13 0.09 0.06 0.03 2.70
76.74 6.98 4.65 4.65 3.49 2.33 1.16 100.00
0.27 0.02 0.02 0.02 0.01 0.01 0.00 0.35
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Noumea Dumbea Canala Bourail Thio Hienghene Houailu Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Oceana
7.14
193
NEW ZEALAND
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): New Zealand 2004 - 2014 Year
New Zealand
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
84.38 86.63 88.94 91.31 93.75 96.21 98.74 101.31 103.94 106.64 109.41
12.72% 12.67% 12.61% 12.55% 12.50% 12.44% 12.39% 12.34% 12.29% 12.24% 12.18%
0.18% 0.18% 0.18% 0.18% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
New Zealand: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
259 636 648 965 1,100 1,107 1,161 1,256 1,300 1,433 1,445 1,449 1,452 1,479 1,497
36.57 12.32 11.99 5.83 4.16 4.09 3.72 3.03 2.72 1.95 1.87 1.82 1.80 1.62 1.52 1.20 96.21
38.01 12.80 12.46 6.06 4.32 4.25 3.87 3.15 2.83 2.03 1.94 1.89 1.87 1.69 1.57 1.25 100.00
4.73 1.59 1.55 0.75 0.54 0.53 0.48 0.39 0.35 0.25 0.24 0.24 0.23 0.21 0.20 0.16 12.44
0.07 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.17
_________________________________________________________________________________________________________
Auckland Wellington Christchurch Hamilton Napier-Hastings Dunedin Waitemata Tauranga Palmerston North Rotorua Nelson Invercargill New Plymouth Whangarei Wanganui Others Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Oceana
7.15
194
NIUE
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Niue 2004 - 2014 Year
Niue
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Niue: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2,076
0.01 0.01
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Alofi Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.16
NORFOLK ISLAND
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Norfolk Island 2004 - 2014 Year
Norfolk Island
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.04 0.04 0.04 0.04 0.04 0.05 0.05 0.05 0.05 0.05 0.05
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Oceana
195
Norfolk Island: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2,034
0.05 0.05
100.00 100.00
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
Kingston Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.17
PALAU
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Palau 2004 - 2014 Year
Palau
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.09 0.09 0.10 0.10 0.10 0.11 0.11 0.12 0.12 0.13 0.13
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Palau: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,986
0.11 0.11
100.00 100.00
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
Koror Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Oceana
7.18
196
SOLOMON ISLANDS
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Solomon Islands 2004 - 2014 Year
Solomon Islands
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.58 0.60 0.62 0.64 0.67 0.69 0.71 0.73 0.76 0.78 0.81
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Solomon Islands: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,711
0.69 0.69
100.00 100.00
0.09 0.09
0.00 0.00
_________________________________________________________________________________________________________
Honiara Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.19
THE NORTHERN MARIANA ISLAND
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): The Northern Mariana Island 2004 - 2014 Year
The Northern Mariana Island
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.67 0.69 0.71 0.73 0.75 0.77 0.79 0.81 0.83 0.85 0.87
0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Oceana
197
The Northern Mariana Island: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,688
0.77 0.77
100.00 100.00
0.10 0.10
0.00 0.00
_________________________________________________________________________________________________________
Saipan Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.20
TOKELAU
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Tokelau 2004 - 2014 Year
Tokelau
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Tokelau: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2,077
0.00 0.00
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Tokelau Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Oceana
7.21
198
TONGA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Tonga 2004 - 2014 Year
Tonga
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.73 0.73 0.73 0.73 0.73 0.73 0.73 0.73 0.73 0.73 0.73
0.11% 0.11% 0.10% 0.10% 0.10% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Tonga: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,700
0.73 0.73
100.00 100.00
0.09 0.09
0.00 0.00
_________________________________________________________________________________________________________
Nuku'alofa Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.22
TUVALU
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Tuvalu 2004 - 2014 Year
Tuvalu
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Oceana
199
Tuvalu: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2,072
0.01 0.01
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Funafuti Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.23
VANUATU
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Vanuatu 2004 - 2014 Year
Vanuatu
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.51 0.54 0.56 0.59 0.62 0.64 0.67 0.70 0.73 0.77 0.80
0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.09% 0.09% 0.09% 0.09%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Vanuatu: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,723
0.64 0.64
100.00 100.00
0.08 0.08
0.00 0.00
_________________________________________________________________________________________________________
Port Vila Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Oceana
7.24
200
WALLIS AND FUTUNA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Wallis and Futuna 2004 - 2014 Year
Wallis and Futuna
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.04 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.06 0.06 0.06
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
Wallis and Futuna: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
2,026
0.05 0.05
100.00 100.00
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
Mata-Utu Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
7.25
WESTERN SAMOA
Search Engine Optimization (SEO) and Internet Marketing (US$ Million): Western Samoa 2004 - 2014 Year
Western Samoa
% of Region
% of Globe
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
0.87 0.90 0.94 0.98 1.01 1.05 1.09 1.14 1.18 1.23 1.27
0.13% 0.13% 0.13% 0.13% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
Oceana
201
Western Samoa: Search Engine Optimization (SEO) and Internet Marketing in 2009, US$ Million City
World Rank
US $ mln
%Country
%Region
%World
1,600
1.05 1.05
100.00 100.00
0.14 0.14
0.00 0.00
_________________________________________________________________________________________________________
Apia Total
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com
www.icongrouponline.com
© 2008 Icon Group International, Inc.
202
8 8.1
DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS DISCLAIMERS & SAFE HARBOR
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© 2008 Icon Group International, Inc.
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intended as a recommendation to invest in a city, country, industry or product area, or an offer or solicitation with respect to the purchase or sale of a security, stock, or financial instrument. This report does not take into account the investment objectives, financial situation or particular needs of any particular person or legal entity. With respect to any specific company, city, country, region, or industry that might be discussed in this report, investors should obtain individual financial advice based on their own particular circumstances before making an investment decision on the basis of the information in this report. Investing in either U.S. or non-U.S. securities or markets entails inherent risks. In addition, exchange rate movements may have an effect on the reliability of the estimates provided in this report. Icon Group is not a registered Investment Adviser or a Broker/Dealer.
8.2
ICON GROUP INTERNATIONAL, AGREEMENT PROVISIONS
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© 2008 Icon Group International, Inc.
Disclaimers, Warrantees, and User Agreement Provisions
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END
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© 2008 Icon Group International, Inc.
