The 2006-2011 World Outlook for Tea
by Professor Philip M. Parker, Ph.D. Eli Lilly Chaired Professor of Business, Innovation and Society INSEAD (Singapore and Fontainebleau, France)
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About the Author Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at INSEAD where he has taught courses on global competitive strategy since 1988. He has also taught courses at MIT, Stanford University, Harvard University, UCLA, UCSD, and the Hong Kong University of Science and Technology. Professor Parker is the author of six books on the economic convergence of nations. These books introduce the notion of “physioeconomics” which foresees a lack of global convergence in economic behaviors due to physiological and physiographic forces. His latest book is "Physioeconomics: The Basis for Long-Run Economic Growth" (MIT Press 2000). He has also published numerous articles in academic journals, including, the Rand Journal of Economics, Marketing Science, the Journal of International Business Studies, Technological Forecasting and Social Change, the International Journal of Forecasting, the European Management Journal, the European Journal of Operational Research, the Journal of Marketing, the International Journal of Research in Marketing, and the Journal of Marketing Research. He is also on the editorial boards of several academic journals. Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University of Pennsylvania and has Masters degrees in Finance and Banking (University of Aix-Marseille) and Managerial Economics (Wharton). His undergraduate degrees are in mathematics, biology and economics (minor in aeronautical engineering). He has consulted and/or taught courses in Africa, the Middle East, Asia, Latin America, North America and Europe.
About this Series This series was created for international firms who rely on foreign markets for a substantial portion of their business or who might be threatened by international competition. The estimates given in this report were created using a methodology developed by and implemented under the direct supervision of Professor Philip M. Parker, the Eli Lilly Chaired Professor of Innovation, Business and Society, at INSEAD. The methodology relies on historical figures across countries. Reported figures should be seen as estimates of past and future levels of latent demand.
Acknowledgements Some of the methodologies and research approaches used in this report have benefited from the R&D Committee at INSEAD, whose research support is gratefully acknowledged.
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About ICON Group International, Inc. ICON Group International, Inc.’s primary mission is to assist managers with their international information needs. U.S.-owned and operated, ICON Group has field offices in Paris, Hong Kong, and Lomé, Togo (West Africa). Created in 1994, ICON Group has published hundreds of multi-client databases and global/regional market data, industry, and country publications. Global/Regional Management Studies: Summarizing over 190 countries, management studies are generally organized into regional volumes and cover key management functions. The human resource series covers minimum wages, child labor, unionization, and collective bargaining. The international law series covers media control and censorship, search and seizure, and trial justice and punishment. The diversity management series covers a variety of environmental context drivers that effect global operations. These include women’s rights, children’s rights, discrimination/racism, and religious forces and risks. Global strategic planning studies cover economic risk assessments, political risk assessments, foreign direct investment strategy, intellectual property strategy, and export strategies. Financial management studies cover taxes and tariffs. Global marketing studies focus on target segments (e.g. seniors, children, women) and strategic marketing planning. Country Studies: Often managers need an in-depth, yet broad and up-to-date understanding of a country’s strategic market potential and situation before the first field trip or investment proposal. There are over 190 country studies available. Each study consists of analysis, statistics, forecasts, and information of relevance to managers. The studies are continually updated to insure that the reports have the most relevant information available. In addition to raw information, the reports provide relevant analyses which put a more general perspective on a country (seen in the context of relative performance vis-à-vis benchmarks). Industry Studies: Companies are racing to become more international, if not global in their strategies. For over 2000 product/industry categories, these reports give the reader a concise summary of latent market forecasts, pro-forma financials, import competition profiles, contacts, key references, and trends across 200 countries of the world. Some reports focus on a particular product and region (up to four regions per product), while others focus on a product within a particular country. ICON Group Customer Service 7404 Trade Street San Diego, CA 92121 USA Tel: 1-858-635-9410 Fax: 1-858-635-9414 E-mail:
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Contents
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Table of Contents 1
INTRODUCTION 1.1 Overview 1.2 What is Latent Demand and the P.I.E.? 1.3 The Methodology 1.3.1 Step 1. Product Definition and Data Collection 1.3.2 Step 2. Filtering and Smoothing 1.3.3 Step 3. Filling in Missing Values 1.3.4 Step 4. Varying Parameter, Non-linear Estimation 1.3.5 Step 5. Fixed-Parameter Linear Estimation 1.3.6 Step 6. Aggregation and Benchmarking 1.3.7 Step 7. Latent Demand Density: Allocating Across Cities
10 10 10 11 12 13 13 13 14 14 14
2
SUMMARY OF FINDINGS 2.1 The Worldwide Market Potential
15 15
3
AFRICA 3.1 Executive Summary 3.2 Algeria 3.3 Angola 3.4 Benin 3.5 Botswana 3.6 Burkina Faso 3.7 Burundi 3.8 Cameroon 3.9 Cape Verde 3.10 Central African Republic 3.11 Chad 3.12 Comoros 3.13 Congo (formerly Zaire) 3.14 Cote d'Ivoire 3.15 Djibouti 3.16 Egypt 3.17 Equatorial Guinea 3.18 Ethiopia 3.19 Gabon 3.20 Ghana 3.21 Guinea 3.22 Guinea-Bissau 3.23 Kenya 3.24 Lesotho 3.25 Liberia 3.26 Libya 3.27 Madagascar 3.28 Malawi 3.29 Mali 3.30 Mauritania 3.31 Mauritius 3.32 Morocco 3.33 Mozambique 3.34 Namibia 3.35 Niger 3.36 Nigeria
17 17 18 19 20 20 21 22 22 23 24 24 25 26 27 27 28 29 29 30 31 31 32 33 34 34 35 36 36 37 38 38 39 40 40 41 42
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Contents 3.37 3.38 3.39 3.40 3.41 3.42 3.43 3.44 3.45 3.46 3.47 3.48 3.49 3.50 3.51 3.52 3.53 3.54
vi Republic of Congo Reunion Rwanda Sao Tome E Principe Senegal Sierra Leone Somalia South Africa Sudan Swaziland Tanzania The Gambia Togo Tunisia Uganda Western Sahara Zambia Zimbabwe
43 43 44 45 45 46 47 47 48 49 49 50 51 51 52 53 53 54
4
ASIA 4.1 Executive Summary 4.2 Bangladesh 4.3 Bhutan 4.4 Brunei 4.5 Burma 4.6 Cambodia 4.7 China 4.8 Hong Kong 4.9 India 4.10 Indonesia 4.11 Japan 4.12 Laos 4.13 Macau 4.14 Malaysia 4.15 Maldives 4.16 Mongolia 4.17 Nepal 4.18 North Korea 4.19 Papua New Guinea 4.20 Philippines 4.21 Seychelles 4.22 Singapore 4.23 South Korea 4.24 Sri Lanka 4.25 Taiwan 4.26 Thailand 4.27 Vietnam
56 56 57 58 59 59 60 61 62 62 63 64 65 66 67 68 68 69 70 71 71 72 73 73 74 75 76 76
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EUROPE 5.1 Executive Summary 5.2 Albania 5.3 Andorra 5.4 Austria 5.5 Belarus
78 78 79 80 80 81
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Contents 5.6 5.7 5.8 5.9 5.10 5.11 5.12 5.13 5.14 5.15 5.16 5.17 5.18 5.19 5.20 5.21 5.22 5.23 5.24 5.25 5.26 5.27 5.28 5.29 5.30 5.31 5.32 5.33 5.34 5.35 5.36 5.37 5.38 5.39 5.40 5.41 5.42 5.43 5.44 6
vii Belgium Bosnia and Herzegovina Bulgaria Croatia Cyprus Czech Republic Denmark Estonia Finland France Georgia Germany Greece Hungary Iceland Ireland Italy Kazakhstan Latvia Liechtenstein Lithuania Luxembourg Malta Moldova Monaco Netherlands Norway Poland Portugal Romania Russia San Marino Slovakia Slovenia Spain Sweden Switzerland Ukraine United Kingdom
LATIN AMERICA 6.1 Executive Summary 6.2 Argentina 6.3 Belize 6.4 Bolivia 6.5 Brazil 6.6 Chile 6.7 Colombia 6.8 Costa Rica 6.9 Ecuador 6.10 El Salvador 6.11 Falkland Islands 6.12 French Guiana
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Contents 6.13 6.14 6.15 6.16 6.17 6.18 6.19 6.20 6.21 6.22 6.23
viii Guatemala Guyana Honduras Mexico Nicaragua Panama Paraguay Peru Suriname Uruguay Venezuela
123 123 124 125 126 126 127 128 129 129 130
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NORTH AMERICA & THE CARIBBEAN 7.1 Executive Summary 7.2 Antigua and Barbuda 7.3 Aruba 7.4 Bahamas 7.5 Barbados 7.6 Bermuda 7.7 British Virgin Islands 7.8 Canada 7.9 Cayman Islands 7.10 Cuba 7.11 Dominica 7.12 Dominican Republic 7.13 Greenland 7.14 Grenada 7.15 Guadeloupe 7.16 Haiti 7.17 Jamaica 7.18 Martinique 7.19 Netherlands Antilles 7.20 Puerto Rico 7.21 St. Kitts and Nevis 7.22 St. Lucia 7.23 St. Vincent and the Grenadines 7.24 Trinidad and Tobago 7.25 United States 7.26 Virgin Islands, US
132 132 133 134 134 135 136 136 137 138 138 139 140 140 141 142 142 143 144 144 145 146 146 147 148 148 149
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OCEANA 8.1 Executive Summary 8.2 American Samoa 8.3 Australia 8.4 Christmas Island 8.5 Cook Islands 8.6 Fiji 8.7 French Polynesia 8.8 Guam 8.9 Kiribati 8.10 Marshall Islands 8.11 Micronesia Federation 8.12 Nauru 8.13 New Caledonia
151 151 152 153 154 154 155 155 156 157 157 158 158 159
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Contents 8.14 8.15 8.16 8.17 8.18 8.19 8.20 8.21 8.22 8.23 8.24 8.25
ix New Zealand Niue Norfolk Island Northern Mariana Island Palau Solomon Islands Tokelau Tonga Tuvalu Vanuatu Wallis and Futuna Western Samoa
159 160 161 161 162 162 163 163 164 164 165 165
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THE MIDDLE EAST 9.1 Executive Summary 9.2 Afghanistan 9.3 Armenia 9.4 Azerbaijan 9.5 Bahrain 9.6 Iran 9.7 Iraq 9.8 Israel 9.9 Jordan 9.10 Kuwait 9.11 Kyrgyzstan 9.12 Lebanon 9.13 Oman 9.14 Pakistan 9.15 Palestine 9.16 Qatar 9.17 Saudi Arabia 9.18 Syrian Arab Republic 9.19 Tajikistan 9.20 Turkey 9.21 Turkmenistan 9.22 United Arab Emirates 9.23 Uzbekistan 9.24 Yemen
166 166 167 168 169 169 170 171 172 172 173 174 174 175 176 177 177 178 179 180 180 181 182 182 183
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DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 10.1 Disclaimers & Safe Harbor 10.2 ICON Group International, Inc. User Agreement Provisions
185 185 186
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Introduction
1 1.1
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INTRODUCTION OVERVIEW
This study covers the world outlook for tea across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the 230 countries of the world). This study gives, however, my estimates for the worldwide latent demand, or the P.I.E., for tea. It also shows how the P.I.E. is divided across the world’s regional and national markets. For each country, I also show my estimates of how the P.I.E. grows over time (positive or negative growth). In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business. 1.2
WHAT IS LATENT DEMAND AND THE P.I.E.?
The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability). The latent demand for tea is not actual or historic sales. Nor is latent demand future sales. In fact, latent demand can be lower either lower or higher than actual sales if a market is inefficient (i.e., not representative of relatively competitive levels). Inefficiencies arise from a number of factors, including the lack of international openness, cultural barriers to consumption, regulations, and cartel-like behavior on the part of firms. In general, however, latent demand is typically larger than actual sales in a country market. For reasons discussed later, this report does not consider the notion of “unit quantities”, only total latent revenues (i.e., a calculation of price times quantity is never made, though one is implied). The units used in this report are U.S. dollars not adjusted for inflation (i.e., the figures incorporate inflationary trends) and not adjusted for future dynamics in exchange rates (i.e., the figures reflect average exchange rates over recent history). If inflation rates or exchange rates vary in a substantial way compared to recent experience, actually sales can also exceed latent demand (when expressed in U.S. dollars, not adjusted for inflation). On the other hand, latent demand can be typically higher than actual sales as there are often distribution inefficiencies that reduce actual sales below the level of latent demand. As mentioned in the introduction, this study is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. If fact, all the current products or services on the market can cease to exist in their present form (i.e., at a brand-, R&D specification, or corporate-image level) and all the players can be replaced www.icongrouponline.com
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Introduction
11
by other firms (i.e., via exits, entries, mergers, bankruptcies, etc.), and there will still be an international latent demand for tea at the aggregate level. Product and service offering details, and the actual identity of the players involved, while important for certain issues, are relatively unimportant for estimates of latent demand. 1.3
THE METHODOLOGY
In order to estimate the latent demand for tea on a worldwide basis, I used a multi-stage approach. Before applying the approach, one needs a basic theory from which such estimates are created. In this case, I heavily rely on the use of certain basic economic assumptions. In particular, there is an assumption governing the shape and type of aggregate latent demand functions. Latent demand functions relate the income of a country, city, state, household, or individual to realized consumption. Latent demand (often realized as consumption when an industry is efficient), at any level of the value chain, takes place if an equilibrium in realized. For firms to serve a market, they must perceive a latent demand and be able to serve that demand at a minimal return. The single most important variable determining consumption, assuming latent demand exists, is income (or other financial resources at higher levels of the value chain). Other factors that can pivot or shape demand curves include external or exogenous shocks (i.e., business cycles), and or changes in utility for the product in question. Ignoring, for the moment, exogenous shocks and variations in utility across countries, the aggregate relation between income and consumption has been a central theme in economics. The figure below concisely summarizes one aspect of problem. In the 1930s, John Meynard Keynes conjectured that as incomes rise, the average propensity to consume would fall. The average propensity to consume is the level of consumption divided by the level of income, or the slope of the line from the origin to the consumption function. He estimated this relationship empirically and found it to be true in the short-run (mostly based on cross-sectional data). The higher the income, the lower the average propensity to consume. This type of consumption function is labeled "A" in the figure below (note the rather flat slope of the curve). In the 1940s, another macroeconomist, Simon Kuznets, estimated long-run consumption functions which indicated that the marginal propensity to consume was rather constant (using time series data across countries). This type of consumption function is show as "B" in the figure below (note the higher slope and zero-zero intercept).1 The average propensity to consume is constant. Latent Demand
B
A
Income
Is it declining or is it constant? A number of other economists, notably Franco Modigliani and Milton Friedman, in the 1950s (and Irving Fisher earlier), explained why the two functions were different using various assumptions on intertemporal budget constraints, savings, and wealth. The shorter the time horizon, the more consumption can 1
For a general overview of this subject area, see Principles of Macroeconomics by N. Gregory Mankiw, SouthWestern College Publishing; ISBN: 0030340594; 2nd edition (February 2002). www.icongrouponline.com
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Introduction
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depend on wealth (earned in previous years) and business cycles. In the long-run, however, the propensity to consume is more constant. Similarly, in the long run, households, industries or countries with no income eventually have no consumption (wealth is depleted). While the debate surrounding beliefs about how income and consumption are related and interesting, in this study a very particular school of thought is adopted. In particular, we are considering the latent demand for tea across some 230 countries. The smallest have fewer than 10,000 inhabitants. I assume that all of these counties fall along a "long-run" aggregate consumption function. This long-run function applies despite some of these countries having wealth, current income dominates the latent demand for tea. So, latent demand in the long-run has a zero intercept. However, I allow firms to have different propensities to consume (including being on consumption functions with differing slopes, which can account for differences in industrial organization, and end-user preferences). Given this overriding philosophy, I will now describe the methodology used to create the latent demand estimates for tea. Since ICON Group has asked me to apply this methodology to a large number of categories, the rather academic discussion below is general and can be applied to a wide variety of categories, not just tea. 1.3.1
Step 1. Product Definition and Data Collection
Any study of latent demand across countries requires that some standard be established to define “efficiently served”. Having implemented various alternatives and matched these with market outcomes, I have found that the optimal approach is to assume that certain key countries are more likely to be at or near efficiency than others. These countries are given greater weight than others in the estimation of latent demand compared to other countries for which no known data are available. Of the many alternatives, I have found the assumption that the world’s highest aggregate income and highest income-per-capita markets reflect the best standards for “efficiency”. High aggregate income alone is not sufficient (i.e., China has high aggregate income, but low income per capita and can not assumed to be efficient). Aggregate income can be operationalized in a number of ways, including gross domestic product (for industrial categories), or total disposable income (for household categories; population times average income per capita, or number of households times average household income per capita). Brunei, Nauru, Kuwait, and Lichtenstein are examples of countries with high income per capita, but not assumed to be efficient, given low aggregate level of income (or gross domestic product); these countries have, however, high incomes per capita but may not benefit from the efficiencies derived from economies of scale associated with large economies. Only countries with high income per capita and large aggregate income are assumed efficient. This greatly restricts the pool of countries to those in the OECD (Organization for Economic Cooperation and Development), like the United States, or the United Kingdom (which were earlier than other large OECD economies to liberalize their markets). The selection of countries is further reduced by the fact that not all countries in the OECD report industry revenues at the category level. Countries that typically have ample data at the aggregate level that meet the efficiency criteria include the United States, the United Kingdom and in some cases France and Germany. Latent demand is therefore estimated using data collected for relatively efficient markets from independent data sources (e.g. Euromonitor, Mintel, Thomson Financial Services, the U.S. Industrial Outlook, the World Resources Institute, the Organization for Economic Cooperation and Development, various agencies from the United Nations, industry trade associations, the International Monetary Fund, and the World Bank). Depending on original data sources used, the definition of “tea” is established. In the case of this report, the data were reported at the aggregate level, with no further breakdown or definition. In other words, any potential product or service that might be incorporated within tea falls under this category. Public sources rarely report data at the disaggregated level in order to protect private information from individual firms that might dominate a specific product-market. These sources will therefore aggregate across components of a category and report only the aggregate to the public. While private data are certainly available, this report only relies on public data at the aggregate level without reliance on the summation of various category components. In other words, this report does not aggregate a number of components to arrive at the “whole”. Rather, it starts with the “whole”, and estimates the whole for all countries and the world at large (without needing to know the specific parts that went into the whole in the first place).
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Introduction
13
Given this caveat, in this report we define "tea" as including all flavored and unflavored black, green, and oolong tea made from the leaves of the Camellia sinensis plant (e.g. products such as Bigelow Decaffeinated Earl Grey Tea, Celestial Seasonings Authentic Green Tea Bags, Twinings English Breakfast Tea) All figures are in a common currency (U.S. dollars, millions) and are not adjusted for inflation (i.e., they are current values). Exchange rates used to convert to U.S. dollars are averages for the year in question. Future exchange rates are assumed to be constant in the future at the current level (the average of the year of this publication’s release in 2005). 1.3.2
Step 2. Filtering and Smoothing
Based on the aggregate view of tea as defined above, data were then collected for as many similar countries as possible for that same definition, at the same level of the value chain. This generates a convenience sample of countries from which comparable figures are available. If the series in question do not reflect the same accounting period, then adjustments are made. In order to eliminate short-term effects of business cycles, the series are smoothed using an 2 year moving average weighting scheme (longer weighting schemes do not substantially change the results). If data are available for a country, but these reflect short-run aberrations due to exogenous shocks (such as would be the case of beef sales in a country stricken with foot and mouth disease), these observations were dropped or "filtered" from the analysis. 1.3.3
Step 3. Filling in Missing Values
In some cases, data are available for countries on a sporadic basis. In other cases, data from a country may be available for only one year. From a Bayesian perspective, these observations should be given greatest weight in estimating missing years. Assuming that other factors are held constant, the missing years are extrapolated using changes and growth in aggregate national income. Based on the overriding philosophy of a long-run consumption function (defined earlier), countries which have missing data for any given year, are estimated based on historical dynamics of aggregate income for that country.2 1.3.4
Step 4. Varying Parameter, Non-linear Estimation
Given the data available from the first three steps, the latent demand in additional countries is estimated using a “varying-parameter cross-sectionally pooled time series model”.3 Simply stated, the effect of income on latent demand is assumed to be constant across countries unless there is empirical evidence to suggest that this effect varies (i.e., the slope of the income effect is not necessarily same for all countries). This assumption applies across countries along the aggregate consumption function, but also over time (i.e., not all countries are perceived to have the same income growth prospects over time and this effect can vary from country to country as well). Another way of looking at this is to say that latent demand for tea is more likely to be similar across countries that have similar characteristics in terms of economic development (i.e., African countries will have similar latent demand structures controlling for the income variation across the pool of African countries). 2
This report was prepared from a variety of sources including excerpts from documents and official reports or databases published by the World Bank, the U.S. Department of Commerce, the U.S. State Department, various national agencies, the International Monetary Fund, the Central Intelligence Agency, various agencies from the United Nations (e.g. ILO, ITU, UNDP, etc.), and non-governmental sources, including ICON Group Ltd., Euromonitor, the World Resources Institute, Mintel, the U.S. Industrial Outlook, and various public sources cited in the trade press. 3 The interested reader can find longer discussions of this type of modeling in Studies in Global Econometrics (Advanced Studies in Theoretical and Applied Econometrics V. 30), by Henri Theil, et al., Kluwer Academic Publishers; ISBN: 0792336607; (June 1996), and in Principles of Econometrics, by Henri Theil John Wiley & Sons; ISBN: 0471858455; (December 1971), and in Econometric Models and Economic Forecasts by Robert S. Pindyck, Daniel L. Rubinfeld McGraw Hill Text; ISBN: 0070500983; 3rd edition (December 1991). www.icongrouponline.com
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Introduction
14
This approach is useful across countries for which some notion of non-linearity exists in the aggregate cross-country consumption function. For some categories, however, the reader must realize that the numbers will reflect a country’s contribution to global latent demand and may never be realized in the form of local sales. For certain countrycategory combinations this will result in what at first glance will be odd results. For example, the latent demand for the category “space vehicles” will exist for “Togo” even though they have no space program. The assumption is that if the economies in these countries did not exist, the world aggregate for these categories would be lower. The share attributed to these countries is based on a proportion of their income (however small) being used to consume the category in question (i.e., perhaps via resellers). 1.3.5
Step 5. Fixed-Parameter Linear Estimation
Nonlinearities are assumed in cases where filtered data exist along the aggregate consumption function. Because the world consists of more than 200 countries, there will always be those countries, especially toward the bottom of the consumption function, where non-linear estimation is simply not possible. For these countries, equilibrium latent demand is assumed to be perfectly parametric and not a function of wealth (i.e., a country’s stock of income), but a function of current income (a country’s flow of income). In the long run, if a country has no current income, the latent demand for tea is assumed to approach zero. The assumption is that wealth stocks fall rapidly to zero if flow income falls to zero (i.e., countries which earn low levels of income will not use their savings, in the long run, to demand tea). In a graphical sense, for low income countries, latent demand approaches zero in a parametric linear fashion with a zero-zero intercept. In this stage of the estimation procedure, low-income countries are assumed to have a latent demand proportional to their income, based on the country closest to it on the aggregate consumption function. 1.3.6
Step 6. Aggregation and Benchmarking
Based on the models described above, latent demand figures are estimated for all countries of the world, including for the smallest economies. These are then aggregated to get world totals and regional totals. To make the numbers more meaningful, regional and global demand averages are presented. Figures are rounded, so minor inconsistencies may exist across tables. 1.3.7
Step 7. Latent Demand Density: Allocating Across Cities
With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report also covers the world’s top 2000 cities. The purpose is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. Similar to country-level data, the reader needs to realize that latent demand allocated to a city may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, again, the category “satellite launch vehicles.” Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world's cities. Without certain cities, in other words, the world market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to regions, countries and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market. I allocate latent demand across areas of dominant influence based on the relative economic importance of cities within its home country, within its region and across the world total. Not all cities are estimated within each country as demand may be allocated to adjacent areas of influence. Since some cities have higher economic wealth than others within the same country, a city’s population is not generally used to allocate latent demand. Rather, the level of economic activity of the city vis-à-vis others. www.icongrouponline.com
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Summary of Findings
2
15
SUMMARY OF FINDINGS
Based on the methodology described above, the latent demand for tea is estimated to be $6.9 billion in 2006. The distribution of the world latent demand (or potential industry earnings), however, is not evenly distributed across regions. Asia is the largest market with $2.2 billion or 31.88 percent, followed by North America & the Caribbean with $1.8 billion or 25.64 percent, and then Europe with $1.7 billion or 25.17 percent of the world market. In essence, if firms target these top 3 regions, they cover come 82.69 percent of the global latent demand for tea.
2.1
THE WORLDWIDE MARKET POTENTIAL Worldwide Market Potential for Tea (US $ mln): 2006 Latent Demand US $ mln
Region
% of Globe
_________________________________________________________________________________________________________
Asia North America & the Caribbean Europe Latin America Middle East Africa Oceana Total
2,202 1,772 1,739 561 280 270 86 6,909
31.9 25.6 25.2 8.1 4.0 3.9 1.2 100.0
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Worldwide Market Potential for Tea (US $ mln): 2006
Europe North America & the Caribbean
Latin America Other Asia
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Summary of Findings
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Year
World Market for Tea: 2001 - 2011 World Market US $ mln
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
6,364.63 6,424.38 6,480.72 6,539.76 6,632.41 6,909.07 7,229.15 7,564.90 7,917.11 8,286.65 8,674.39
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
3 3.1
17
AFRICA EXECUTIVE SUMMARY Market Potential for Tea in Africa (US $ mln): 2006 Latent Demand US $ mln
Country
% of Africa
_________________________________________________________________________________________________________
South Africa Egypt Algeria Nigeria Morocco Tunisia Libya Kenya Ethiopia Ghana Sudan Congo (formerly Zaire) Zimbabwe Uganda Cameroon Cote d'Ivoire Tanzania Mozambique Senegal Mauritius Madagascar Burkina Faso Botswana Angola Guinea Other Total
59.47 40.19 27.83 18.90 16.74 10.22 7.44 7.26 6.29 6.03 5.87 4.56 4.34 4.28 4.22 4.15 4.09 3.09 2.61 2.03 2.00 1.95 1.70 1.64 1.63 21.27 269.81
22.04% 14.90% 10.31% 7.01% 6.20% 3.79% 2.76% 2.69% 2.33% 2.23% 2.17% 1.69% 1.61% 1.59% 1.56% 1.54% 1.52% 1.15% 0.97% 0.75% 0.74% 0.72% 0.63% 0.61% 0.60% 7.88% 100.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Market Potential for Tea in Africa (US $ mln): 2006
Algeria
Nigeria
Egypt
Other South Africa
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
18 The Market for Tea in Africa: 2001 - 2011 US $ mln % of Globe
Year
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
253.99 255.43 256.72 258.05 260.56 269.81 280.61 291.90 303.72 316.08 329.01
3.99 3.98 3.96 3.95 3.93 3.91 3.88 3.86 3.84 3.81 3.79
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.2
ALGERIA Tea (US $ mln): Algeria 2001 - 2011 Algeria % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
26.83 26.77 26.70 26.62 26.71 27.83 29.17 30.57 32.04 33.58 35.19
10.56% 10.48% 10.40% 10.32% 10.25% 10.31% 10.39% 10.47% 10.55% 10.62% 10.70%
0.42% 0.42% 0.41% 0.41% 0.40% 0.40% 0.40% 0.40% 0.40% 0.41% 0.41%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
19 Algeria: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
3.73 1.56 1.09 0.76 0.45 0.42 0.42 0.38 0.32 0.32 0.31 0.28 0.26 10.31
0.15 0.06 0.04 0.03 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.40
_________________________________________________________________________________________________________
Algiers Oran Constantine Annaba Batna Blida Setif Sidi-Bel-Abbes Ech-Cheliff Skikda Tlemcen Bejaia Bechar Total
147 264 368 478 709 726 730 776 843 844 847 897 937
10.06 4.20 2.94 2.04 1.22 1.14 1.14 1.02 0.87 0.86 0.85 0.77 0.71 27.83
36.17 15.09 10.58 7.34 4.37 4.10 4.08 3.67 3.12 3.10 3.05 2.76 2.57 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.3
ANGOLA Tea (US $ mln): Angola 2001 - 2011 Angola % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.58 1.58 1.58 1.57 1.58 1.64 1.72 1.80 1.89 1.98 2.07
0.62% 0.62% 0.61% 0.61% 0.61% 0.61% 0.61% 0.62% 0.62% 0.63% 0.63%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Angola: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.48 0.03 0.03 0.02 0.02 0.01 0.01 0.61
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Luanda Lubango Namibe Huambo Lobito Benguela Malanje
687 1,688 1,706 1,799 1,807 1,873 1,901
Total
1.29 0.09 0.09 0.05 0.05 0.04 0.03 1.64
78.48 5.65 5.38 3.34 3.23 2.21 1.72 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.4
20 BENIN Tea (US $ mln): Benin 2001 - 2011 Benin % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.04 1.03 1.03 1.03 1.03 1.07 1.13 1.18 1.24 1.30 1.36
0.41% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40% 0.41% 0.41% 0.41%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Benin: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.22 0.10 0.03 0.02 0.02 0.40
0.01 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Cotonou Porto-Novo Parakou Abomey Natitingou Total
1,009 1,376 1,727 1,768 1,772
0.60 0.26 0.08 0.07 0.06 1.07
56.24 24.02 7.62 6.24 5.89 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.5
BOTSWANA Tea (US $ mln): Botswana 2001 - 2011 Botswana % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.66 1.65 1.64 1.63 1.63 1.70 1.79 1.89 1.99 2.09 2.20
0.66% 0.65% 0.64% 0.63% 0.62% 0.63% 0.64% 0.65% 0.65% 0.66% 0.67%
0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
21 Botswana: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.11 0.10 0.09 0.08 0.05 0.05 0.04 0.03 0.02 0.02 0.02 0.01 0.01 0.63
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Gaborone Mahalapye Serowe Tutume Bobonong Francistown Selebi-Phikwe Lobatse Molepolole Kanye Mochudi Maun Ramotswa Total
1,334 1,369 1,409 1,432 1,573 1,596 1,615 1,764 1,800 1,812 1,834 1,861 1,883
0.29 0.26 0.24 0.22 0.14 0.13 0.12 0.07 0.05 0.05 0.05 0.04 0.03 1.70
17.02 15.49 14.26 13.04 8.28 7.52 7.06 3.99 3.22 3.07 2.76 2.30 1.99 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.6
BURKINA FASO Tea (US $ mln): Burkina Faso 2001 - 2011 Burkina Faso % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.88 1.88 1.87 1.87 1.87 1.95 2.05 2.15 2.25 2.36 2.47
0.74% 0.74% 0.73% 0.72% 0.72% 0.72% 0.73% 0.73% 0.74% 0.75% 0.75%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Burkina Faso: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.39 0.20 0.05 0.03 0.03 0.02 0.72
0.02 0.01 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Ouagadougou Bobo-Dioulasso Koudougou Ouahigouya Banfora Kaya Total
765 1,045 1,608 1,689 1,723 1,778
1.05 0.55 0.12 0.09 0.08 0.06 1.95
53.58 28.00 6.30 4.73 4.24 3.15 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.7
22 BURUNDI Tea (US $ mln): Burundi 2001 - 2011 Burundi % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.65 0.66 0.67 0.67 0.68 0.70 0.73 0.75 0.78 0.80 0.83
0.25% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.25% 0.25%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Burundi: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.19 0.06 0.01 0.00 0.00 0.26
0.01 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Bujumbura Gitega Bururi Rumonge Ngozi Total
1,076 1,515 1,983 2,013 2,033
0.50 0.17 0.01 0.01 0.01 0.70
70.91 24.68 2.08 1.30 1.04 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.8
CAMEROON Tea (US $ mln): Cameroon 2001 - 2011 Cameroon % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
4.03 4.03 4.04 4.04 4.06 4.22 4.41 4.61 4.82 5.03 5.26
1.59% 1.58% 1.57% 1.56% 1.56% 1.56% 1.57% 1.58% 1.59% 1.59% 1.60%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
23 Cameroon: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.73 0.46 0.07 0.07 0.07 0.05 0.04 0.03 0.03 0.02 1.56
0.03 0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Douala Yaounde Nkongsamba Maroua Garoua Bafoussam Kumba Bamenda Foumban Limbe Total
499 698 1,478 1,491 1,505 1,588 1,680 1,720 1,750 1,790
1.96 1.25 0.20 0.19 0.18 0.13 0.09 0.08 0.07 0.06 4.22
46.52 29.65 4.66 4.41 4.25 3.17 2.25 2.00 1.71 1.37 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.9
CAPE VERDE Tea (US $ mln): Cape Verde 2001 - 2011 Cape Verde % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.11 0.11 0.11 0.10 0.10 0.11 0.12 0.12 0.13 0.13 0.14
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Cape Verde: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.02 0.00 0.00 0.00 0.04
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Praia Mindelo Ribeira Grande Sal Rei Santa Maria Total
1,783 1,844 2,066 2,073 2,074
0.06 0.04 0.00 0.00 0.00 0.11
54.95 40.66 2.20 1.10 1.10 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.10
24 CENTRAL AFRICAN REPUBLIC Tea (US $ mln): Central African Republic 2001 - 2011 Central African Republic % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.93 0.93 0.94 0.94 0.95 0.99 1.03 1.07 1.11 1.16 1.20
0.37% 0.37% 0.37% 0.37% 0.37% 0.37% 0.37% 0.37% 0.37% 0.37% 0.37%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Central African Republic: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.25 0.04 0.02 0.02 0.02 0.01 0.37
0.01 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Bangui Berberati Bouar Bambari Bangassou Mbaiki Total
962 1,635 1,773 1,788 1,856 1,889
0.68 0.11 0.06 0.06 0.04 0.03 0.99
68.70 11.51 6.33 5.98 4.14 3.34 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.11
CHAD Tea (US $ mln): Chad 2001 - 2011 Chad % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.25 1.25 1.25 1.25 1.26 1.31 1.37 1.43 1.49 1.55 1.62
0.49% 0.49% 0.49% 0.49% 0.49% 0.49% 0.49% 0.49% 0.49% 0.49% 0.49%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
25 Chad: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.24 0.06 0.04 0.03 0.03 0.03 0.03 0.01 0.01 0.49
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
N'Djamena Sarh Moundou Abeche Bongor Doba Lai Koumra Kelo Total
973 1,542 1,640 1,694 1,705 1,725 1,746 1,913 1,925
0.66 0.16 0.11 0.09 0.09 0.08 0.07 0.03 0.02 1.31
50.05 12.12 8.50 6.94 6.74 6.26 5.67 1.96 1.76 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.12
COMOROS Tea (US $ mln): Comoros 2001 - 2011 Comoros % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.06 0.06 0.06 0.06 0.07 0.07 0.07 0.07 0.07 0.07 0.08
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Comoros: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Moroni Mutsamudu Fomboni Mitsamiouli Total
1,892 1,940 2,011 2,048
0.03 0.02 0.01 0.00 0.07
48.84 30.23 13.95 6.98 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.13
26 CONGO (FORMERLY ZAIRE)
Year
Tea (US $ mln): Congo (formerly Zaire) 2001 - 2011 Congo (formerly Zaire) % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.20 3.55 3.93 4.35 4.72 4.56 4.33 4.10 3.89 3.69 3.50
1.26% 1.39% 1.53% 1.69% 1.81% 1.69% 1.54% 1.41% 1.28% 1.17% 1.06%
0.05% 0.06% 0.06% 0.07% 0.07% 0.07% 0.06% 0.05% 0.05% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Congo (formerly Zaire): Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.85 0.17 0.13 0.09 0.09 0.06 0.05 0.05 0.05 0.05 0.05 0.04 1.69
0.03 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07
_________________________________________________________________________________________________________
Kinshasa Lubumbashi Mbuji-Mayi Kananga Kisangani Likasi Kalemie Bukavu Kamina Kikwit Matadi Mbandaka Total
445 1,102 1,228 1,395 1,408 1,532 1,562 1,563 1,578 1,601 1,606 1,651
2.28 0.47 0.36 0.25 0.24 0.17 0.15 0.15 0.14 0.13 0.12 0.11 4.56
50.00 10.23 7.97 5.48 5.33 3.65 3.24 3.22 3.01 2.77 2.73 2.35 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.14
27 COTE D'IVOIRE Tea (US $ mln): Cote d'Ivoire 2001 - 2011 Cote d'Ivoire % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.69 3.79 3.88 3.97 4.07 4.15 4.24 4.34 4.43 4.53 4.62
1.45% 1.48% 1.51% 1.54% 1.56% 1.54% 1.51% 1.49% 1.46% 1.43% 1.41%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Cote d'Ivoire: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.15 0.14 0.07 0.05 0.04 0.03 0.03 0.03 1.54
0.04 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Abidjan Bouake Yamoussoukro Daloa Port-Bouet Man Korhogo Gagnoa Total
351 1,221 1,469 1,586 1,667 1,692 1,703 1,753
3.10 0.37 0.20 0.13 0.10 0.09 0.09 0.07 4.15
74.60 8.87 4.84 3.23 2.42 2.22 2.14 1.69 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.15
DJIBOUTI Tea (US $ mln): Djibouti 2001 - 2011 Djibouti % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.08 0.09 0.09 0.09 0.09 0.09 0.10 0.10 0.10 0.10 0.11
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
28 Djibouti: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.00 0.00 0.00 0.00 0.03
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Djibouti Dikhil Tadjourah Ali-Sabiah Obock Total
1,779 2,010 2,032 2,034 2,035
0.06 0.01 0.01 0.01 0.01 0.09
66.67 10.11 8.05 7.82 7.36 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.16
EGYPT Tea (US $ mln): Egypt 2001 - 2011 Egypt % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
38.75 38.67 38.57 38.45 38.58 40.19 42.13 44.15 46.28 48.50 50.83
15.26% 15.14% 15.02% 14.90% 14.81% 14.90% 15.01% 15.13% 15.24% 15.34% 15.45%
0.61% 0.60% 0.60% 0.59% 0.58% 0.58% 0.58% 0.58% 0.58% 0.59% 0.59%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Egypt: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
8.87 2.35 1.35 0.31 0.31 0.30 0.29 0.28 0.23 0.22 0.21 0.16 14.90
0.35 0.09 0.05 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.58
_________________________________________________________________________________________________________
Cairo Alexandria Giza Al-Mahallah al Kubra Port Said Tanta Al-Mansurah Helwan Asyut Zagazig Suez Aswan Total
58 197 299 852 857 870 889 899 988 1,013 1,027 1,142
23.94 6.35 3.64 0.84 0.83 0.81 0.78 0.77 0.63 0.60 0.58 0.43 40.19
59.57 15.80 9.05 2.09 2.07 2.03 1.94 1.91 1.58 1.48 1.44 1.06 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.17
29 EQUATORIAL GUINEA Tea (US $ mln): Equatorial Guinea 2001 - 2011 Equatorial Guinea % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.17 0.17 0.16 0.15 0.15 0.16 0.17 0.19 0.21 0.22 0.24
0.07% 0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.07% 0.07% 0.07%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Equatorial Guinea: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.03 0.01 0.01 0.01 0.06
0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Malabo Bata Luba Mbini
1,741 1,871 1,902 1,936
Total
0.08 0.04 0.03 0.02 0.16
47.24 22.83 17.32 12.60 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.18
ETHIOPIA Tea (US $ mln): Ethiopia 2001 - 2011 Ethiopia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
5.79 5.87 5.94 6.01 6.10 6.29 6.49 6.71 6.93 7.16 7.40
2.28% 2.30% 2.31% 2.33% 2.34% 2.33% 2.31% 2.30% 2.28% 2.27% 2.25%
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
30 Ethiopia: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.45 0.29 0.09 0.08 0.07 0.07 0.06 0.06 0.06 0.05 0.04 2.33
0.06 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09
_________________________________________________________________________________________________________
Addis Ababa Asmera Dire Dawa Gondar Nazret Dessye Jimma Harar Mekele Bahr Dar Debre Markos Total
276 891 1,381 1,450 1,474 1,475 1,531 1,534 1,541 1,569 1,658
3.91 0.77 0.26 0.21 0.20 0.20 0.17 0.16 0.16 0.14 0.10 6.29
62.14 12.30 4.07 3.37 3.16 3.16 2.66 2.62 2.58 2.29 1.66 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.19
GABON Tea (US $ mln): Gabon 2001 - 2011 Gabon % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.12 1.14 1.16 1.18 1.20 1.23 1.27 1.30 1.34 1.38 1.42
0.44% 0.45% 0.45% 0.46% 0.46% 0.46% 0.45% 0.45% 0.44% 0.44% 0.43%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Gabon: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.27 0.13 0.02 0.01 0.01 0.01 0.46
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Libreville Port Gentil Lambarene Mouila Tchibanga Oyem Total
916 1,253 1,810 1,887 1,895 1,900
0.74 0.34 0.05 0.03 0.03 0.03 1.23
60.07 27.99 4.27 2.73 2.56 2.39 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.20
31 GHANA Tea (US $ mln): Ghana 2001 - 2011 Ghana % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
5.64 5.68 5.72 5.76 5.83 6.03 6.26 6.50 6.74 7.00 7.27
2.22% 2.22% 2.23% 2.23% 2.24% 2.23% 2.23% 2.23% 2.22% 2.21% 2.21%
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Ghana: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.10 0.45 0.18 0.13 0.12 0.07 0.07 0.05 0.04 0.04 2.23
0.04 0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09
_________________________________________________________________________________________________________
Accra Kumasi Tamale Tema Sekondi-Takoradi Koforidua Cape Coast Sunyani Ho Bolgatanga Total
362 710 1,097 1,258 1,280 1,495 1,496 1,611 1,620 1,668
2.97 1.21 0.47 0.34 0.33 0.18 0.18 0.12 0.12 0.10 6.03
49.30 20.00 7.84 5.66 5.40 3.06 3.06 2.03 1.97 1.66 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.21
GUINEA Tea (US $ mln): Guinea 2001 - 2011 Guinea % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.57 1.57 1.56 1.56 1.56 1.63 1.71 1.79 1.87 1.96 2.06
0.62% 0.61% 0.61% 0.60% 0.60% 0.60% 0.61% 0.61% 0.62% 0.62% 0.63%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
32 Guinea: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.48 0.06 0.04 0.02 0.60
0.02 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Conakry Kankan Labe Nzerekore Total
683 1,536 1,616 1,850
1.30 0.16 0.12 0.04 1.63
79.93 10.09 7.37 2.61 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.22
GUINEA-BISSAU Tea (US $ mln): Guinea-Bissau 2001 - 2011 Guinea-Bissau % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.18 0.18 0.18 0.17 0.17 0.18 0.19 0.20 0.22 0.23 0.24
0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Guinea-Bissau: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.05 0.01 0.00 0.00 0.00 0.00 0.00 0.07
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Bissau Bafata Gabu Mansoa Catio Cantchungo Farim Total
1,579 1,986 2,020 2,041 2,042 2,043 2,049
0.14 0.01 0.01 0.01 0.01 0.01 0.00 0.18
75.76 7.88 4.85 3.03 3.03 3.03 2.42 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.23
33 KENYA Tea (US $ mln): Kenya 2001 - 2011 Kenya % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
6.52 6.66 6.80 6.94 7.08 7.26 7.44 7.62 7.82 8.01 8.21
2.57% 2.61% 2.65% 2.69% 2.72% 2.69% 2.65% 2.61% 2.57% 2.53% 2.50%
0.10% 0.10% 0.10% 0.11% 0.11% 0.11% 0.10% 0.10% 0.10% 0.10% 0.09%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Kenya: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.49 0.58 0.23 0.14 0.08 0.06 0.05 0.02 0.02 0.02 0.01 2.69
0.06 0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.11
_________________________________________________________________________________________________________
Nairobi Mombasa Kisumu Nakuru Eldoret Thika Nyeri Nanyuki Kitale Malindi Kericho
272 605 1,006 1,214 1,437 1,558 1,592 1,801 1,816 1,848 1,859
Total
4.03 1.55 0.61 0.37 0.22 0.15 0.13 0.05 0.05 0.04 0.04 7.26
55.53 21.43 8.40 5.13 3.02 2.06 1.81 0.75 0.70 0.60 0.55 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.24
34 LESOTHO Tea (US $ mln): Lesotho 2001 - 2011 Lesotho % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.76 0.77 0.78 0.78 0.79 0.82 0.85 0.88 0.91 0.94 0.98
0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Lesotho: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.26 0.02 0.01 0.01 0.30
0.01 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Maseru Teyateyaneng Leribe Mafeteng Total
944 1,815 1,866 1,894
0.70 0.05 0.04 0.03 0.82
85.16 6.25 4.69 3.91 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.25
LIBERIA Tea (US $ mln): Liberia 2001 - 2011 Liberia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.64 0.61 0.58 0.55 0.53 0.57 0.63 0.69 0.76 0.83 0.91
0.25% 0.24% 0.22% 0.21% 0.20% 0.21% 0.22% 0.24% 0.25% 0.26% 0.28%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
35 Liberia: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.17 0.03 0.01 0.01 0.00 0.21
0.01 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Monrovia Harbel Buchanan Tubmanburg Harper Total
1,118 1,756 1,915 1,978 1,995
0.45 0.07 0.03 0.02 0.01 0.57
78.41 12.18 4.43 2.77 2.21 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.26
LIBYA Tea (US $ mln): Libya 2001 - 2011 Libya % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
7.34 7.27 7.20 7.12 7.11 7.44 7.86 8.29 8.75 9.24 9.75
2.89% 2.85% 2.80% 2.76% 2.73% 2.76% 2.80% 2.84% 2.88% 2.92% 2.96%
0.12% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Libya: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.40 0.73 0.20 0.14 0.05 0.05 0.05 0.05 0.05 0.04 2.76
0.05 0.03 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.11
_________________________________________________________________________________________________________
Tripoli Benghazi Misurata Az Zawiyah Al-Bayda Ajdabiya Darnah Sebha Tubruq Al-Marj Total
285 496 1,049 1,208 1,572 1,580 1,590 1,595 1,607 1,643
3.79 1.97 0.54 0.38 0.14 0.14 0.13 0.13 0.12 0.11 7.44
50.89 26.45 7.24 5.04 1.90 1.84 1.78 1.72 1.66 1.48 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.27
36 MADAGASCAR Tea (US $ mln): Madagascar 2001 - 2011 Madagascar % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.92 1.92 1.92 1.91 1.92 2.00 2.09 2.19 2.30 2.40 2.52
0.76% 0.75% 0.75% 0.74% 0.74% 0.74% 0.75% 0.75% 0.76% 0.76% 0.76%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Madagascar: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.42 0.08 0.07 0.07 0.05 0.03 0.03 0.74
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Antananarivo Toamasina Fianarantsoa Mahajanga Antsirabe Toliara Antsiranana Total
735 1,433 1,511 1,512 1,603 1,685 1,719
1.12 0.22 0.18 0.18 0.13 0.09 0.08 2.00
56.02 11.08 8.84 8.84 6.29 4.70 4.22 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.28
MALAWI Tea (US $ mln): Malawi 2001 - 2011 Malawi % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.42 1.43 1.44 1.45 1.46 1.51 1.57 1.63 1.69 1.76 1.83
0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
37 Malawi: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.28 0.15 0.08 0.04 0.01 0.01 0.56
0.01 0.01 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Blantyre Lilongwe Mzuzu Zomba Karonga Nkhotakota Total
905 1,172 1,448 1,671 1,918 1,935
0.75 0.41 0.21 0.10 0.02 0.02 1.51
49.45 26.99 14.11 6.50 1.60 1.35 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.29
MALI Tea (US $ mln): Mali 2001 - 2011 Mali % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.42 1.42 1.42 1.42 1.42 1.48 1.55 1.62 1.70 1.78 1.86
0.56% 0.56% 0.55% 0.55% 0.55% 0.55% 0.55% 0.56% 0.56% 0.56% 0.57%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Mali: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.39 0.04 0.03 0.03 0.03 0.02 0.01 0.55
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Bamako Segou Mopti Sikasso Kayes Gao Timbuktu
762 1,654 1,710 1,740 1,749 1,818 1,891
Total
1.05 0.11 0.09 0.08 0.07 0.05 0.03 1.48
71.15 7.16 5.95 5.18 4.96 3.41 2.20 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.30
38 MAURITANIA Tea (US $ mln): Mauritania 2001 - 2011 Mauritania % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.85 0.85 0.84 0.84 0.84 0.88 0.92 0.97 1.01 1.06 1.11
0.33% 0.33% 0.33% 0.33% 0.32% 0.33% 0.33% 0.33% 0.33% 0.34% 0.34%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Mauritania: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.27 0.01 0.01 0.01 0.01 0.01 0.01 0.33
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Nouakchott Nouadhibou Kaedi Zouerate Rosso Atar Kiffa Total
926 1,893 1,896 1,916 1,920 1,921 1,973
0.73 0.03 0.03 0.02 0.02 0.02 0.02 0.88
82.92 3.65 3.48 2.82 2.65 2.65 1.82 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.31
MAURITIUS Tea (US $ mln): Mauritius 2001 - 2011 Mauritius % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.03 2.00 1.97 1.94 1.93 2.03 2.15 2.28 2.42 2.56 2.72
0.80% 0.78% 0.77% 0.75% 0.74% 0.75% 0.77% 0.78% 0.80% 0.81% 0.83%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
39 Mauritius: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.25 0.17 0.12 0.12 0.10 0.75
0.01 0.01 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Port Louis Beau Bassin Curepipe Quatre Bornes Vacoas-Phoenix Total
965 1,114 1,291 1,292 1,361
0.68 0.45 0.32 0.32 0.27 2.03
33.33 22.30 15.59 15.59 13.19 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.32
MOROCCO Tea (US $ mln): Morocco 2001 - 2011 Morocco % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
15.14 15.43 15.72 16.00 16.32 16.74 17.19 17.66 18.14 18.63 19.13
5.96% 6.04% 6.12% 6.20% 6.26% 6.20% 6.13% 6.05% 5.97% 5.89% 5.82%
0.24% 0.24% 0.24% 0.24% 0.25% 0.24% 0.24% 0.23% 0.23% 0.22% 0.22%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Morocco: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.53 0.75 0.68 0.49 0.47 0.44 0.42 0.42 0.37 0.37 0.27 6.20
0.06 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.24
_________________________________________________________________________________________________________
Casablanca Marrakech Rabat Fez Oujda Kenitra Tetouan Safi Meknes Agadir Tangier Total
268 482 544 671 695 713 728 734 787 790 931
4.13 2.02 1.83 1.33 1.27 1.18 1.14 1.13 1.00 0.99 0.72 16.74
24.65 12.09 10.92 7.92 7.60 7.07 6.79 6.73 5.97 5.94 4.32 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.33
40 MOZAMBIQUE Tea (US $ mln): Mozambique 2001 - 2011 Mozambique % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.93 2.94 2.95 2.96 2.98 3.09 3.22 3.36 3.50 3.64 3.80
1.15% 1.15% 1.15% 1.15% 1.14% 1.15% 1.15% 1.15% 1.15% 1.15% 1.15%
0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Mozambique: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.70 0.19 0.13 0.07 0.03 0.02 0.02 1.15
0.03 0.01 0.01 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Maputo Beira Nampula Nacala Machaze Chibuto Mandie
525 1,065 1,250 1,506 1,733 1,840 1,841
Total
1.88 0.51 0.35 0.18 0.08 0.05 0.05 3.09
60.83 16.60 11.20 5.80 2.62 1.48 1.48 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.34
NAMIBIA Tea (US $ mln): Namibia 2001 - 2011 Namibia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.17 1.17 1.17 1.18 1.19 1.23 1.28 1.34 1.40 1.46 1.52
0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
41 Namibia: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.32 0.04 0.03 0.03 0.02 0.02 0.46
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Windhoek Tsumeb Keetmanshoop Otjiwarongo Luderitz Swakopmund Total
842 1,672 1,722 1,762 1,782 1,808
0.87 0.10 0.08 0.07 0.06 0.05 1.23
70.55 7.98 6.75 5.52 4.91 4.29 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.35
NIGER Tea (US $ mln): Niger 2001 - 2011 Niger % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.52 1.53 1.54 1.55 1.56 1.62 1.68 1.75 1.82 1.89 1.97
0.60% 0.60% 0.60% 0.60% 0.60% 0.60% 0.60% 0.60% 0.60% 0.60% 0.60%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Niger: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.37 0.08 0.06 0.04 0.03 0.01 0.01 0.60
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Niamey Zinder Maradi Tahoua Agadez Birni N'Konni Filingue Total
786 1,453 1,538 1,656 1,763 1,858 1,905
1.00 0.21 0.16 0.11 0.07 0.04 0.03 1.62
61.99 12.93 10.12 6.54 4.21 2.49 1.71 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.36
42 NIGERIA Tea (US $ mln): Nigeria 2001 - 2011 Nigeria % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
17.81 17.91 18.00 18.08 18.24 18.90 19.67 20.47 21.30 22.16 23.06
7.01% 7.01% 7.01% 7.01% 7.00% 7.01% 7.01% 7.01% 7.01% 7.01% 7.01%
0.28% 0.28% 0.28% 0.28% 0.28% 0.27% 0.27% 0.27% 0.27% 0.27% 0.27%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Nigeria: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.20 1.13 0.57 0.53 0.38 0.38 0.34 0.32 0.30 0.30 0.29 0.27 0.25 0.24 0.18 0.34 7.01
0.05 0.04 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.27
_________________________________________________________________________________________________________
Lagos Ibadan Ogbomosho Kano Oshogbo Ilorin Abeokuta Port Harcourt Zaria Ilesha Onitsha Kaduna Enugu Aba Benin City Others Total
332 357 607 644 780 781 827 841 875 876 881 927 967 986 1,083
3.23 3.04 1.55 1.43 1.01 1.01 0.91 0.87 0.80 0.80 0.79 0.73 0.67 0.63 0.49 0.93 18.90
17.07 16.09 8.20 7.57 5.37 5.35 4.81 4.60 4.26 4.26 4.18 3.85 3.55 3.36 2.59 4.90 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.37
43 REPUBLIC OF CONGO Tea (US $ mln): Republic of Congo 2001 - 2011 Republic of Congo % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.47 0.48 0.48 0.48 0.48 0.50 0.52 0.54 0.57 0.59 0.62
0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Republic of Congo: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.11 0.05 0.01 0.01 0.00 0.00 0.00 0.19
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Brazzaville Pointe-Noire Nkayi Loubomo Ngamaba-Mfilou Loandjili Mossendjo Total
1,325 1,565 1,944 1,953 2,000 2,030 2,039
0.29 0.15 0.02 0.02 0.01 0.01 0.01 0.50
58.32 29.16 3.72 3.62 2.45 1.57 1.17 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.38
REUNION Tea (US $ mln): Reunion 2001 - 2011 Reunion % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.52 0.52 0.52 0.53 0.53 0.55 0.57 0.60 0.62 0.65 0.68
0.21% 0.20% 0.20% 0.20% 0.20% 0.20% 0.20% 0.20% 0.20% 0.21% 0.21%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
44 Reunion: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.07 0.04 0.03 0.03 0.02 0.02 0.20
0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Saint-Denis Saint-Paul Saint-Pierre Le Tampon Saint-Louis Le Port Total
1,504 1,652 1,711 1,752 1,798 1,819
0.18 0.11 0.09 0.07 0.05 0.05 0.55
32.61 19.41 15.90 12.94 9.97 9.16 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.39
RWANDA Tea (US $ mln): Rwanda 2001 - 2011 Rwanda % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.02 1.01 1.01 1.00 1.00 1.05 1.10 1.16 1.22 1.28 1.35
0.40% 0.40% 0.39% 0.39% 0.38% 0.39% 0.39% 0.40% 0.40% 0.41% 0.41%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Rwanda: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.27 0.04 0.03 0.02 0.02 0.01 0.39
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Kigali Butare Ruhengeri Gisenyi Nyabisindu Cyangugu Total
925 1,660 1,747 1,795 1,837 1,870
0.73 0.10 0.07 0.06 0.05 0.04 1.05
69.78 9.78 7.11 5.33 4.44 3.56 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.40
45 SAO TOME E PRINCIPE Tea (US $ mln): Sao Tome E Principe 2001 - 2011 Sao Tome E Principe % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Sao Tome E Principe: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Sao Tome Santo Antonio Total
1,904 2,075
0.03 0.00 0.03
97.22 2.78 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.41
SENEGAL Tea (US $ mln): Senegal 2001 - 2011 Senegal % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.55 2.53 2.52 2.50 2.50 2.61 2.75 2.89 3.04 3.19 3.36
1.00% 0.99% 0.98% 0.97% 0.96% 0.97% 0.98% 0.99% 1.00% 1.01% 1.02%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
46 Senegal: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.69 0.08 0.07 0.05 0.05 0.03 0.97
0.03 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Dakar Thies Kaolack Zinguinchor Saint-Louis Diourbel Total
528 1,451 1,507 1,567 1,593 1,745
1.87 0.21 0.18 0.14 0.13 0.07 2.61
71.64 8.09 6.84 5.55 5.03 2.85 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.42
SIERRA LEONE Tea (US $ mln): Sierra Leone 2001 - 2011 Sierra Leone % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.42 0.42 0.42 0.42 0.42 0.44 0.46 0.48 0.50 0.52 0.54
0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.17%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Sierra Leone: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.14 0.01 0.00 0.00 0.00 0.00 0.16
0.01 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Freetown Bo Kenema Makeni Port Loko Bonthe Total
1,196 1,931 2,005 2,008 2,045 2,046
0.39 0.02 0.01 0.01 0.00 0.00 0.44
88.18 4.88 2.44 2.25 1.13 1.13 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.43
47 SOMALIA Tea (US $ mln): Somalia 2001 - 2011 Somalia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.64 0.64 0.65 0.66 0.67 0.69 0.71 0.74 0.76 0.79 0.81
0.25% 0.25% 0.25% 0.26% 0.26% 0.26% 0.25% 0.25% 0.25% 0.25% 0.25%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Somalia: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.11 0.04 0.03 0.03 0.02 0.01 0.01 0.00 0.26
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Mogadishu Hargeysa Baidoa Burao Kismaayo Berbera Marka Giohar Total
1,323 1,625 1,707 1,708 1,789 1,934 1,957 2,056
0.29 0.12 0.09 0.09 0.06 0.02 0.02 0.00 0.69
42.66 17.06 12.80 12.80 8.53 2.99 2.56 0.60 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.44
SOUTH AFRICA Tea (US $ mln): South Africa 2001 - 2011 South Africa % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
55.61 56.06 56.47 56.87 57.50 59.47 61.73 64.09 66.53 69.06 71.69
21.90% 21.95% 22.00% 22.04% 22.07% 22.04% 22.00% 21.95% 21.90% 21.85% 21.79%
0.87% 0.87% 0.87% 0.87% 0.87% 0.86% 0.85% 0.85% 0.84% 0.83% 0.83%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
48 South Africa: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
6.93 5.79 5.49 1.53 0.49 0.40 0.38 0.28 0.21 0.21 0.19 0.14 22.04
0.27 0.23 0.21 0.06 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.86
_________________________________________________________________________________________________________
Johannesburg Cape Town Pretoria Durban Roodepoort Germiston Boksburg Umlazi Bloemfontein Pietermaritzburg Port Elizabeth East London Total
80 102 108 269 673 748 772 902 1,026 1,034 1,057 1,213
18.71 15.61 14.81 4.12 1.31 1.08 1.03 0.76 0.58 0.56 0.52 0.37 59.47
31.46 26.26 24.90 6.93 2.21 1.82 1.73 1.27 0.97 0.95 0.88 0.63 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.45
SUDAN Tea (US $ mln): Sudan 2001 - 2011 Sudan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
5.83 5.76 5.69 5.61 5.59 5.87 6.21 6.57 6.95 7.35 7.78
2.29% 2.25% 2.21% 2.18% 2.15% 2.17% 2.21% 2.25% 2.29% 2.33% 2.36%
0.09% 0.09% 0.09% 0.09% 0.08% 0.08% 0.09% 0.09% 0.09% 0.09% 0.09%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Sudan: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.65 0.58 0.27 0.17 0.17 0.13 0.12 0.08 2.17
0.03 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.08
_________________________________________________________________________________________________________
Omdurman Khartoum Port Sudan Wadi Medani Al Obeid Atbara Kassala Kosti Total
559 593 936 1,099 1,107 1,259 1,272 1,447
1.75 1.57 0.72 0.47 0.46 0.34 0.33 0.22 5.87
29.89 26.85 12.24 8.01 7.90 5.81 5.64 3.67 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.46
49 SWAZILAND Tea (US $ mln): Swaziland 2001 - 2011 Swaziland % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.66 0.66 0.67 0.68 0.69 0.71 0.73 0.76 0.78 0.81 0.84
0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Swaziland: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.12 0.06 0.03 0.02 0.01 0.01 0.01 0.26
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Mbabane Manzini Big Bend Mhlume Nhlangano Pigg's Peak Siteki Total
1,270 1,551 1,718 1,786 1,881 1,914 1,963
0.33 0.15 0.09 0.06 0.03 0.03 0.02 0.71
46.99 21.69 12.05 8.43 4.82 3.61 2.41 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.47
TANZANIA Tea (US $ mln): Tanzania 2001 - 2011 Tanzania % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.95 3.94 3.93 3.91 3.92 4.09 4.29 4.50 4.72 4.95 5.20
1.56% 1.54% 1.53% 1.52% 1.51% 1.52% 1.53% 1.54% 1.55% 1.57% 1.58%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
50 Tanzania: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.87 0.13 0.12 0.12 0.09 0.08 0.06 0.05 1.52
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Dar es Salaam Mwanza Zanzibar Tanga Mbeya Tabora Arusha Dodoma Total
429 1,262 1,265 1,294 1,417 1,459 1,530 1,574
2.35 0.34 0.34 0.31 0.24 0.20 0.17 0.14 4.09
57.47 8.30 8.22 7.70 5.75 5.01 4.11 3.44 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.48
THE GAMBIA Tea (US $ mln): The Gambia 2001 - 2011 The Gambia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.23 0.23 0.23 0.23 0.23 0.24 0.26 0.27 0.28 0.29 0.31
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
The Gambia: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.09
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Serrekunda Banjul Brikama Bakau Farefenni Sukuta Gunjur Basse Santa Su Georgetown Total
1,628 1,823 1,927 1,930 2,003 2,027 2,028 2,062 2,063
0.12 0.05 0.02 0.02 0.01 0.01 0.01 0.00 0.00 0.24
47.69 20.37 9.26 8.80 4.63 3.24 3.24 1.39 1.39 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.49
51 TOGO Tea (US $ mln): Togo 2001 - 2011 Togo % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.11 1.12 1.12 1.13 1.14 1.18 1.23 1.28 1.33 1.38 1.43
0.44% 0.44% 0.44% 0.44% 0.44% 0.44% 0.44% 0.44% 0.44% 0.44% 0.44%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Togo: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.29 0.04 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.00 0.44
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Lome Sokodé Palimé Atakpamé Bassari Tsévié Anécho Mango Bafilo Tabligbo Total
890 1,661 1,760 1,792 1,835 1,874 1,898 1,906 1,932 2,006
0.78 0.10 0.07 0.06 0.05 0.04 0.03 0.03 0.02 0.01 1.18
66.06 8.66 5.78 4.87 3.97 3.07 2.53 2.35 1.81 0.90 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.50
TUNISIA Tea (US $ mln): Tunisia 2001 - 2011 Tunisia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
9.85 9.83 9.81 9.78 9.81 10.22 10.71 11.23 11.77 12.33 12.92
3.88% 3.85% 3.82% 3.79% 3.77% 3.79% 3.82% 3.85% 3.87% 3.90% 3.93%
0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
52 Tunisia: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.52 0.59 0.25 0.24 0.23 0.23 0.21 0.18 0.16 0.16 3.79
0.06 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.15
_________________________________________________________________________________________________________
Tunis Sfax Ariana Bizerte Djerba Gabes Sousse Kairouan La Goulette Gafsa Total
270 587 958 977 990 991 1,025 1,078 1,144 1,157
4.11 1.60 0.68 0.65 0.63 0.63 0.58 0.50 0.43 0.42 10.22
40.17 15.61 6.66 6.39 6.19 6.19 5.65 4.85 4.17 4.10 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.51
UGANDA Tea (US $ mln): Uganda 2001 - 2011 Uganda % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
4.19 4.16 4.13 4.10 4.10 4.28 4.51 4.75 5.00 5.27 5.55
1.65% 1.63% 1.61% 1.59% 1.57% 1.59% 1.61% 1.63% 1.65% 1.67% 1.69%
0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Uganda: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.12 0.13 0.07 0.07 0.06 0.05 0.04 0.04 1.59
0.04 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Kampala Jinja Masaka Mbale Mbarara Entebbe Tororo Gulu
358 1,244 1,484 1,494 1,555 1,577 1,621 1,622
Total
3.03 0.35 0.19 0.18 0.15 0.14 0.12 0.12 4.28
70.72 8.17 4.47 4.31 3.54 3.24 2.77 2.77 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa 3.52
53 WESTERN SAHARA Tea (US $ mln): Western Sahara 2001 - 2011 Western Sahara % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Western Sahara: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00 0.00
0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Laayoune Semara Dakhla
2,022 2,071 2,072
Total
0.01 0.00 0.00 0.01
72.31 13.85 13.85 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.53
ZAMBIA Tea (US $ mln): Zambia 2001 - 2011 Zambia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.31 1.31 1.31 1.32 1.33 1.38 1.44 1.50 1.56 1.63 1.70
0.51% 0.51% 0.51% 0.51% 0.51% 0.51% 0.51% 0.51% 0.51% 0.52% 0.52%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
54 Zambia: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.16 0.09 0.08 0.04 0.04 0.04 0.03 0.02 0.02 0.01 0.51
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Lusaka Kitwe Ndola Kabwe Mufulira Chingola Luanshya Livingstone Kalulushi Chililabombwe Total
1,146 1,425 1,444 1,674 1,675 1,683 1,732 1,828 1,838 1,860
0.42 0.23 0.22 0.10 0.10 0.09 0.08 0.05 0.05 0.04 1.38
30.87 16.75 15.72 7.10 7.06 6.88 5.89 3.48 3.34 2.91 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
3.54
ZIMBABWE Tea (US $ mln): Zimbabwe 2001 - 2011 Zimbabwe % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.52 3.72 3.93 4.15 4.34 4.34 4.31 4.28 4.25 4.22 4.19
1.39% 1.46% 1.53% 1.61% 1.67% 1.61% 1.54% 1.47% 1.40% 1.33% 1.27%
0.06% 0.06% 0.06% 0.06% 0.07% 0.06% 0.06% 0.06% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Africa
55 Zimbabwe: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.64 0.41 0.19 0.07 0.07 0.05 0.04 0.04 0.03 0.03 0.03 0.02 1.61
0.03 0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Harare Bulawayo Chitungwiza Gweru Mutare Kwekwe Kadoma Hwange Masvingo Zvishavane Chegutu Chinhoyi Total
564 744 1,061 1,467 1,508 1,610 1,632 1,669 1,736 1,757 1,758 1,780
1.74 1.10 0.52 0.20 0.18 0.12 0.11 0.10 0.08 0.07 0.07 0.06 4.34
40.01 25.21 11.87 4.64 4.11 2.82 2.64 2.29 1.82 1.59 1.59 1.41 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
4 4.1
56
ASIA EXECUTIVE SUMMARY Market Potential for Tea in Asia (US $ mln): 2006 Latent Demand US $ mln
Country
% of Asia
_________________________________________________________________________________________________________
China Japan India South Korea Indonesia Thailand Taiwan Philippines Malaysia Bangladesh Hong Kong Vietnam Singapore Burma Sri Lanka Nepal North Korea Cambodia Papua New Guinea Laos Macau Brunei Mongolia Bhutan Maldives Other Total
742.92 503.47 359.74 126.83 106.32 66.95 63.21 50.11 37.04 33.08 30.17 25.19 18.31 10.36 10.23 5.45 3.44 2.61 1.97 1.46 1.25 0.95 0.74 0.38 0.10 0.10 2,202.37
33.73% 22.86% 16.33% 5.76% 4.83% 3.04% 2.87% 2.28% 1.68% 1.50% 1.37% 1.14% 0.83% 0.47% 0.46% 0.25% 0.16% 0.12% 0.09% 0.07% 0.06% 0.04% 0.03% 0.02% 0.00% 0.00% 100.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Market Potential for Tea in Asia (US $ mln): 2006 India Japan
South Korea
Other China
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
57 The Market for Tea in Asia: 2001 - 2011 US $ mln % of Globe
Year
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2,146.59 2,134.32 2,120.62 2,107.14 2,109.16 2,202.37 2,315.89 2,435.68 2,562.12 2,695.59 2,836.51
33.73 33.22 32.72 32.22 31.80 31.88 32.04 32.20 32.36 32.53 32.70
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.2
BANGLADESH Tea (US $ mln): Bangladesh 2001 - 2011 Bangladesh % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
32.04 31.93 31.79 31.65 31.72 33.08 34.72 36.44 38.25 40.15 42.14
1.49% 1.50% 1.50% 1.50% 1.50% 1.50% 1.50% 1.50% 1.49% 1.49% 1.49%
0.50% 0.50% 0.49% 0.48% 0.48% 0.48% 0.48% 0.48% 0.48% 0.48% 0.49%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
58 Bangladesh: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.63 0.26 0.17 0.07 0.07 0.05 0.05 0.05 0.04 0.04 0.04 0.03 1.50
0.20 0.08 0.05 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.48
_________________________________________________________________________________________________________
Dhaka Chittagong Khulna Narayanganj Rajshahi Mymensingh Comilla Barisal Sylhet Rangpur Jessore Saidpur Total
115 212 286 591 621 739 755 782 796 834 840 915
13.82 5.73 3.77 1.58 1.48 1.12 1.08 1.01 0.98 0.89 0.87 0.74 33.08
41.79 17.31 11.41 4.79 4.49 3.37 3.25 3.06 2.97 2.70 2.63 2.24 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.3
BHUTAN Tea (US $ mln): Bhutan 2001 - 2011 Bhutan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.37 0.37 0.36 0.36 0.36 0.38 0.40 0.42 0.44 0.46 0.49
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Bhutan: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Thimphu Taga Dzong Punakha Bumthang Phuntsholing Tongsa Dzong Paro Total
1,678 1,696 1,774 1,811 1,830 1,984 1,985
0.10 0.09 0.06 0.05 0.05 0.01 0.01 0.38
25.32 24.05 16.46 13.92 12.66 3.80 3.80 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.4
59 BRUNEI Tea (US $ mln): Brunei 2001 - 2011 Brunei % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.89 0.90 0.90 0.91 0.92 0.95 0.99 1.02 1.06 1.10 1.15
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Brunei: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.01 0.01 0.04
0.01 0.00 0.00 0.01
_________________________________________________________________________________________________________
Bandar Seri Begawan Seria Kuala Belait Total
1,059 1,410 1,486
0.52 0.24 0.19 0.95
54.74 25.26 20.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.5
BURMA Tea (US $ mln): Burma 2001 - 2011 Burma % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
9.97 9.96 9.94 9.91 9.95 10.36 10.85 11.37 11.91 12.48 13.07
0.46% 0.47% 0.47% 0.47% 0.47% 0.47% 0.47% 0.47% 0.46% 0.46% 0.46%
0.16% 0.16% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
60 Burma: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.30 0.07 0.03 0.02 0.02 0.01 0.01 0.01 0.47
0.10 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.15
_________________________________________________________________________________________________________
Yangon Mandalay Moulmein Pegu Bassein Taunggye Sittwe Monywa Total
192 641 1,015 1,174 1,194 1,326 1,327 1,333
6.65 1.44 0.60 0.41 0.39 0.29 0.29 0.29 10.36
64.22 13.92 5.75 3.92 3.76 2.82 2.82 2.79 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.6
CAMBODIA Tea (US $ mln): Cambodia 2001 - 2011 Cambodia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.48 2.48 2.49 2.49 2.51 2.61 2.72 2.84 2.96 3.09 3.22
0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.11% 0.11%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Cambodia: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.09 0.03 0.12
0.03 0.01 0.04
_________________________________________________________________________________________________________
Bhnom Penh Kompong Cham Total
481 1,028
2.03 0.58 2.61
77.88 22.12 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.7
61 CHINA Tea (US $ mln): China 2001 - 2011 China % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
749.15 736.70 723.81 711.06 705.58 742.92 789.79 839.61 892.58 948.88 1,008.75
34.90% 34.52% 34.13% 33.75% 33.45% 33.73% 34.10% 34.47% 34.84% 35.20% 35.56%
11.77% 11.47% 11.17% 10.87% 10.64% 10.75% 10.93% 11.10% 11.27% 11.45% 11.63%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
China: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
4.83 4.03 3.41 3.11 2.86 2.47 1.63 1.62 1.61 1.49 1.37 1.31 1.30 1.24 0.86 0.59 33.73
1.54 1.28 1.09 0.99 0.91 0.79 0.52 0.52 0.51 0.48 0.44 0.42 0.41 0.39 0.27 0.19 10.75
_________________________________________________________________________________________________________
Shanghai Beijing Chongqing Guangzhou Chengdu Tianjin Harbin Nanjing Wuhan Jinan Shenyang Changchun Xi'an Dalian Shenzhen Others Total
5 6 9 11 14 18 30 31 32 36 38 41 43 48 78
106.38 88.65 75.03 68.44 62.99 54.49 35.95 35.65 35.49 32.93 30.22 28.88 28.61 27.22 18.90 13.10 742.92
14.32 11.93 10.10 9.21 8.48 7.33 4.84 4.80 4.78 4.43 4.07 3.89 3.85 3.66 2.54 1.76 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.8
62 HONG KONG Tea (US $ mln): Hong Kong 2001 - 2011 Hong Kong % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
31.34 30.52 29.69 28.88 28.45 30.17 32.37 34.74 37.28 40.00 42.93
1.46% 1.43% 1.40% 1.37% 1.35% 1.37% 1.40% 1.43% 1.45% 1.48% 1.51%
0.49% 0.47% 0.46% 0.44% 0.43% 0.44% 0.45% 0.46% 0.47% 0.48% 0.49%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Hong Kong: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.37 1.37
0.44 0.44
_________________________________________________________________________________________________________
Hong Kong Total
39
30.17 30.17
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.9
INDIA
Year
Tea (US $ mln): India 2001 - 2011 India % of Region
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
352.05 349.64 346.93 344.20 344.10 359.74 378.84 398.95 420.13 442.43 465.91
% of Globe
_________________________________________________________________________________________________________
16.40% 16.38% 16.36% 16.34% 16.31% 16.33% 16.36% 16.38% 16.40% 16.41% 16.43%
5.53% 5.44% 5.35% 5.26% 5.19% 5.21% 5.24% 5.27% 5.31% 5.34% 5.37%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
63 India: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
2.82 1.93 1.31 1.25 1.13 1.02 1.02 0.92 0.92 0.72 0.72 0.51 0.48 0.41 0.38 0.81 16.33
0.90 0.62 0.42 0.40 0.36 0.32 0.32 0.29 0.29 0.23 0.23 0.16 0.15 0.13 0.12 0.26 5.21
_________________________________________________________________________________________________________
Maharashtra State Uttar Pradesh State West Bengal State Andhra Pradesh State Tamil Nadu State Gujarat State Madhya Pradesh State Karnataka State Bihar State Rajasthan State Punjab State Haryana State Kerala State Orissa State Union Territories Others Total
16 26 42 46 52 59 61 68 69 98 101 133 142 164 170
62.05 42.61 28.75 27.61 24.80 22.43 22.38 20.32 20.27 15.86 15.76 11.32 10.55 8.98 8.29 17.77 359.74
17.25 11.84 7.99 7.68 6.89 6.23 6.22 5.65 5.64 4.41 4.38 3.15 2.93 2.50 2.31 4.94 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.10
INDONESIA Tea (US $ mln): Indonesia 2001 - 2011 Indonesia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
102.19 102.09 101.91 101.71 102.14 106.32 111.33 116.57 122.06 127.81 133.83
4.76% 4.78% 4.81% 4.83% 4.84% 4.83% 4.81% 4.79% 4.76% 4.74% 4.72%
1.61% 1.59% 1.57% 1.56% 1.54% 1.54% 1.54% 1.54% 1.54% 1.54% 1.54%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
64 Indonesia: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.87 0.77 0.74 0.50 0.27 0.22 0.17 0.17 0.14 0.11 0.09 0.09 0.09 0.08 0.08 0.43 4.83
0.28 0.25 0.24 0.16 0.09 0.07 0.06 0.05 0.05 0.04 0.03 0.03 0.03 0.03 0.03 0.14 1.54
_________________________________________________________________________________________________________
Jawa Barat DKI jakarta Jawa Timur Jawa Tengah Sumatra Utara Riau Kalimentan Timur Sumatra Selatan Daerah Istimerwa Aceh Sulawesi Selatan Sumatra Barat Lampung Kalimantan Barat Bali Irian Jaya Others Total
75 92 95 138 207 237 283 295 341 418 492 507 519 539 566
19.25 16.95 16.28 10.99 5.98 4.87 3.81 3.68 3.15 2.50 1.98 1.94 1.89 1.83 1.73 9.47 106.32
18.11 15.94 15.31 10.34 5.62 4.58 3.58 3.46 2.97 2.35 1.86 1.83 1.78 1.72 1.63 8.91 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.11
JAPAN
Year
Tea (US $ mln): Japan 2001 - 2011 Japan % of Region
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
458.69 466.43 473.86 481.36 489.81 503.47 518.37 533.70 549.49 565.75 582.49
% of Globe
_________________________________________________________________________________________________________
21.37% 21.85% 22.35% 22.84% 23.22% 22.86% 22.38% 21.91% 21.45% 20.99% 20.54%
7.21% 7.26% 7.31% 7.36% 7.39% 7.29% 7.17% 7.06% 6.94% 6.83% 6.72%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
65 Japan: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
3.83 1.55 0.89 0.85 0.61 0.55 0.50 0.48 0.45 0.43 0.36 0.36 0.30 0.28 0.25 11.18 22.86
1.22 0.49 0.28 0.27 0.19 0.18 0.16 0.15 0.14 0.14 0.12 0.12 0.09 0.09 0.08 3.56 7.29
_________________________________________________________________________________________________________
Tokyo Yokohama Nagoya Osaka Sapporo Kawasaki Kyoto Kobe Fukuoka Hiroshima Chiba Sendai Kitakyushu Sakai Sagamihara Others Total
7 33 73 81 119 131 135 143 151 155 177 178 196 203 217
84.34 34.17 19.55 18.63 13.41 12.13 11.07 10.50 9.93 9.46 8.00 7.97 6.52 6.21 5.42 246.17 503.47
16.75 6.79 3.88 3.70 2.66 2.41 2.20 2.09 1.97 1.88 1.59 1.58 1.29 1.23 1.08 48.89 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.12
LAOS Tea (US $ mln): Laos 2001 - 2011 Laos % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.38 1.39 1.39 1.39 1.40 1.46 1.52 1.59 1.65 1.73 1.80
0.06% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.06% 0.06% 0.06%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
66 Laos: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.05 0.01 0.01 0.01 0.00 0.00 0.07
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Vientiane Savannakhet Pakse Luang Prabang Sayaboury Khammouane Total
783 1,581 1,613 1,624 1,869 1,877
1.01 0.14 0.12 0.12 0.04 0.03 1.46
69.30 9.38 8.27 8.09 2.57 2.39 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.13
MACAU Tea (US $ mln): Macau 2001 - 2011 Macau % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.15 1.17 1.18 1.20 1.22 1.25 1.30 1.34 1.38 1.43 1.48
0.05% 0.05% 0.06% 0.06% 0.06% 0.06% 0.06% 0.05% 0.05% 0.05% 0.05%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Macau: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.05 0.00 0.00 0.06
0.02 0.00 0.00 0.02
_________________________________________________________________________________________________________
Macau Taipa Coloane
715 1,793 1,965
Total
1.18 0.06 0.02 1.25
94.12 4.52 1.36 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.14
67 MALAYSIA Tea (US $ mln): Malaysia 2001 - 2011 Malaysia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
37.68 36.95 36.19 35.45 35.10 37.04 39.48 42.09 44.88 47.84 51.00
1.76% 1.73% 1.71% 1.68% 1.66% 1.68% 1.70% 1.73% 1.75% 1.77% 1.80%
0.59% 0.58% 0.56% 0.54% 0.53% 0.54% 0.55% 0.56% 0.57% 0.58% 0.59%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Malaysia: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.37 0.12 0.11 0.10 0.08 0.08 0.08 0.07 0.07 0.07 0.07 0.07 0.06 0.06 0.06 0.20 1.68
0.12 0.04 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.06 0.54
_________________________________________________________________________________________________________
Kuala Lumpur Ipoh Johor Baharu Melaka Petaling Jaya Tawai Kelang Kuala Terengganu Sandakan Kota Baharu George Town Kota Kinabalu Kuantan Taiping Seremban Others Total
173 394 431 467 545 560 563 581 585 596 597 620 649 677 680
8.18 2.73 2.35 2.11 1.82 1.75 1.74 1.63 1.60 1.57 1.57 1.49 1.42 1.31 1.30 4.47 37.04
22.08 7.38 6.34 5.71 4.92 4.72 4.70 4.41 4.31 4.24 4.23 4.02 3.83 3.53 3.52 12.06 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.15
68 MALDIVES Tea (US $ mln): Maldives 2001 - 2011 Maldives % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.10 0.10 0.10 0.09 0.09 0.10 0.10 0.11 0.12 0.12 0.13
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Maldives: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Male
1,673
Total
0.10 0.10
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.16
MONGOLIA Tea (US $ mln): Mongolia 2001 - 2011 Mongolia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.65 0.67 0.69 0.71 0.73 0.74 0.76 0.77 0.78 0.80 0.81
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
69 Mongolia: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.03
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Ulaanbaatar Darhan Erdenedalay Choybalsan Ulaangom Nalayh Uliastay Total
1,038 1,734 1,849 1,924 1,980 1,981 1,987
0.55 0.08 0.04 0.02 0.02 0.02 0.01 0.74
74.25 10.84 5.83 3.12 2.03 2.03 1.90 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.17
NEPAL Tea (US $ mln): Nepal 2001 - 2011 Nepal % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
5.15 5.17 5.19 5.21 5.26 5.45 5.68 5.91 6.16 6.41 6.68
0.24% 0.24% 0.24% 0.25% 0.25% 0.25% 0.25% 0.24% 0.24% 0.24% 0.24%
0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Nepal: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.07 0.04 0.04 0.04 0.03 0.02 0.01 0.25
0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.08
_________________________________________________________________________________________________________
Kathmandu Sallyan Pyuthan Jumla Biratnagar Lalitpur Bhaktapur Total
642 817 828 874 1,029 1,081 1,322
1.44 0.93 0.91 0.81 0.58 0.49 0.29 5.45
26.43 17.10 16.65 14.85 10.57 9.00 5.40 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.18
70 NORTH KOREA Tea (US $ mln): North Korea 2001 - 2011 North Korea % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.93 3.05 3.17 3.29 3.40 3.44 3.47 3.50 3.53 3.56 3.58
0.14% 0.14% 0.15% 0.16% 0.16% 0.16% 0.15% 0.14% 0.14% 0.13% 0.13%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
North Korea: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.06 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.16
0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Pyongyang Chongjin Nampo Sinuiju Hungnam Wonsan Kaesong Hamhung Kimchaek Haeju Sariwon Total
658 1,189 1,235 1,373 1,455 1,502 1,503 1,525 1,566 1,642 1,765
1.37 0.39 0.36 0.26 0.21 0.18 0.18 0.17 0.15 0.11 0.07 3.44
39.81 11.37 10.42 7.54 6.03 5.28 5.22 4.90 4.24 3.21 1.96 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.19
71 PAPUA NEW GUINEA Tea (US $ mln): Papua New Guinea 2001 - 2011 Papua New Guinea % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.83 1.85 1.87 1.88 1.90 1.97 2.04 2.12 2.20 2.28 2.36
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Papua New Guinea: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.02 0.01 0.01 0.01 0.00 0.00 0.09
0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Port Moresby Lae Madang Wewak Goroka Rabaul Mount Hagen Total
832 1,096 1,561 1,582 1,594 1,679 1,738
0.90 0.47 0.15 0.14 0.13 0.09 0.08 1.97
45.92 24.17 7.55 6.95 6.65 4.83 3.93 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.20
PHILIPPINES Tea (US $ mln): Philippines 2001 - 2011 Philippines % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
47.29 47.53 47.73 47.92 48.34 50.11 52.17 54.31 56.54 58.86 61.28
2.20% 2.23% 2.25% 2.27% 2.29% 2.28% 2.25% 2.23% 2.21% 2.18% 2.16%
0.74% 0.74% 0.74% 0.73% 0.73% 0.73% 0.72% 0.72% 0.71% 0.71% 0.71%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
72 Philippines: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
2.01 0.05 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.05 2.28
0.64 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01 0.73
_________________________________________________________________________________________________________
Manila Quezon City Davao Cebu Caloocan Makati Zamboanga Cagayan de Oro Pasig Pasay Las Pinas Bacolod Valenzuela Marikina Paranaque Others Total
22 771 1,020 1,154 1,187 1,350 1,355 1,386 1,407 1,412 1,420 1,452 1,454 1,485 1,487
44.33 1.03 0.59 0.42 0.39 0.28 0.27 0.25 0.24 0.24 0.23 0.21 0.21 0.19 0.19 1.03 50.11
88.46 2.05 1.18 0.84 0.79 0.55 0.54 0.51 0.49 0.48 0.47 0.42 0.42 0.38 0.38 2.06 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.21
SEYCHELLES Tea (US $ mln): Seychelles 2001 - 2011 Seychelles % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.09 0.09 0.09 0.09 0.09 0.10 0.10 0.10 0.11 0.11 0.11
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Seychelles: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00 0.00 0.00
0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Victoria Anse Boileau Cascade Anse Royale Total
1,761 2,002 2,016 2,017
0.07 0.01 0.01 0.01 0.10
69.70 12.12 9.09 9.09 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.22
73 SINGAPORE Tea (US $ mln): Singapore 2001 - 2011 Singapore % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
19.05 18.54 18.03 17.53 17.26 18.31 19.66 21.10 22.66 24.32 26.11
0.89% 0.87% 0.85% 0.83% 0.82% 0.83% 0.85% 0.87% 0.88% 0.90% 0.92%
0.30% 0.29% 0.28% 0.27% 0.26% 0.27% 0.27% 0.28% 0.29% 0.29% 0.30%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Singapore: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.83 0.83
0.27 0.27
_________________________________________________________________________________________________________
Singapore Total
83
18.31 18.31
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.23
SOUTH KOREA Tea (US $ mln): South Korea 2001 - 2011 South Korea % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
129.81 127.03 124.20 121.41 120.03 126.83 135.47 144.69 154.54 165.07 176.30
6.05% 5.95% 5.86% 5.76% 5.69% 5.76% 5.85% 5.94% 6.03% 6.12% 6.22%
2.04% 1.98% 1.92% 1.86% 1.81% 1.84% 1.87% 1.91% 1.95% 1.99% 2.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
74 South Korea: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
2.81 0.71 0.50 0.41 0.24 0.24 0.23 0.21 0.14 0.11 0.10 0.06 5.76
0.90 0.23 0.16 0.13 0.08 0.08 0.07 0.07 0.04 0.04 0.03 0.02 1.84
_________________________________________________________________________________________________________
Seoul Pusan Inchon Taegu Kwangju Taejon Ulsan Suwon Masan Chonju Cheju Mokpo
17 103 137 165 221 222 234 248 361 414 442 682
Total
61.95 15.59 11.00 8.94 5.27 5.27 5.07 4.59 3.01 2.53 2.29 1.30 126.83
48.85 12.29 8.68 7.05 4.16 4.16 3.99 3.62 2.37 1.99 1.81 1.03 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.24
SRI LANKA Tea (US $ mln): Sri Lanka 2001 - 2011 Sri Lanka % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
9.95 9.91 9.85 9.79 9.80 10.23 10.76 11.31 11.88 12.49 13.13
0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46%
0.16% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Sri Lanka: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.21 0.06 0.04 0.04 0.04 0.03 0.02 0.01 0.46
0.07 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.15
_________________________________________________________________________________________________________
Colombo Dehiwala Jaffna Moratuwa Kandy Galle Negombo Trincomalee Total
245 681 797 809 838 913 1,161 1,314
4.66 1.30 0.98 0.94 0.89 0.74 0.42 0.30 10.23
45.56 12.74 9.54 9.21 8.67 7.27 4.07 2.94 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.25
75 TAIWAN Tea (US $ mln): Taiwan 2001 - 2011 Taiwan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
62.14 61.62 61.05 60.48 60.40 63.21 66.66 70.30 74.14 78.18 82.45
2.89% 2.89% 2.88% 2.87% 2.86% 2.87% 2.88% 2.89% 2.89% 2.90% 2.91%
0.98% 0.96% 0.94% 0.92% 0.91% 0.91% 0.92% 0.93% 0.94% 0.94% 0.95%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Taiwan: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.86 0.36 0.24 0.15 0.12 0.09 0.09 0.08 0.08 0.07 0.06 0.06 0.06 0.06 0.05 0.45 2.87
0.27 0.12 0.08 0.05 0.04 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.14 0.91
_________________________________________________________________________________________________________
Taipei Kaohsuing Taichung Tainan Panchiao Hsinchu Chungho Sanchung Keelung Chungli Chiayi Taoyuan Fengshan Hsintien Yungho Others Total
77 179 219 329 410 521 527 535 561 633 651 675 694 708 731
18.94 7.97 5.39 3.25 2.57 1.89 1.88 1.85 1.75 1.45 1.41 1.31 1.27 1.22 1.13 9.94 63.21
29.96 12.60 8.52 5.14 4.07 2.99 2.97 2.92 2.77 2.30 2.23 2.07 2.01 1.92 1.79 15.72 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia 4.26
76 THAILAND Tea (US $ mln): Thailand 2001 - 2011 Thailand % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
63.76 63.89 63.97 64.04 64.45 66.95 69.90 72.98 76.20 79.56 83.07
2.97% 2.99% 3.02% 3.04% 3.06% 3.04% 3.02% 3.00% 2.97% 2.95% 2.93%
1.00% 0.99% 0.99% 0.98% 0.97% 0.97% 0.97% 0.96% 0.96% 0.96% 0.96%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Thailand: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
2.83 0.11 0.03 0.02 0.02 0.02 0.01 0.01 0.00 3.04
0.90 0.03 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.97
_________________________________________________________________________________________________________
Bangkok Chon Buri Songkhla Nakhon Ratchasima Chiang Mai Khon Kaen Nakhon Si Thammarat Phitsanulok Hat Yai Total
15 439 941 1,156 1,173 1,223 1,365 1,631 1,972
62.33 2.32 0.71 0.42 0.41 0.37 0.27 0.12 0.02 66.95
93.11 3.46 1.06 0.63 0.61 0.55 0.40 0.17 0.02 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
4.27
VIETNAM Tea (US $ mln): Vietnam 2001 - 2011 Vietnam % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
24.46 24.36 24.23 24.10 24.13 25.19 26.46 27.80 29.21 30.68 32.23
1.14% 1.14% 1.14% 1.14% 1.14% 1.14% 1.14% 1.14% 1.14% 1.14% 1.14%
0.38% 0.38% 0.37% 0.37% 0.36% 0.36% 0.37% 0.37% 0.37% 0.37% 0.37%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Asia
77 Vietnam: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.36 0.31 0.21 0.09 0.09 0.07 0.02 1.14
0.11 0.10 0.07 0.03 0.03 0.02 0.01 0.36
_________________________________________________________________________________________________________
Ho Chi Minh Can Tho Hanoi Thai Nguyen Da Nang Hue Pleyku Total
181 190 250 494 497 608 1,072
7.92 6.73 4.55 1.97 1.97 1.55 0.50 25.19
31.46 26.70 18.05 7.83 7.81 6.15 2.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe
5 5.1
78
EUROPE EXECUTIVE SUMMARY Market Potential for Tea in Europe (US $ mln): 2006 Latent Demand US $ mln
Country
% of Europe
_________________________________________________________________________________________________________
Germany France United Kingdom Italy Spain Russia Netherlands Poland Belgium Switzerland Austria Sweden Ukraine Greece Portugal Denmark Czech Republic Romania Norway Finland Hungary Kazakhstan Ireland Belarus Slovakia Other Total
312.01 233.48 219.18 204.86 116.73 91.70 62.90 53.24 42.00 33.36 32.73 31.95 30.97 29.43 25.59 21.93 21.29 21.27 19.97 19.31 18.58 14.30 13.64 12.76 8.88 46.65 1,738.72
17.94% 13.43% 12.61% 11.78% 6.71% 5.27% 3.62% 3.06% 2.42% 1.92% 1.88% 1.84% 1.78% 1.69% 1.47% 1.26% 1.22% 1.22% 1.15% 1.11% 1.07% 0.82% 0.78% 0.73% 0.51% 2.68% 100.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Market Potential for Tea in Europe (US $ mln): 2006
United Kingdom
Italy
France
Germany
www.icongrouponline.com
Other
©2005 ICON Group International, Inc.
Europe
79 The Market for Tea in Europe: 2001 - 2011 US $ mln % of Globe
Year
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1,642.04 1,649.97 1,656.53 1,662.98 1,677.32 1,738.72 1,810.47 1,885.27 1,963.26 2,044.58 2,129.38
25.80 25.68 25.56 25.43 25.29 25.17 25.04 24.92 24.80 24.67 24.55
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.2
ALBANIA Tea (US $ mln): Albania 2001 - 2011 Albania % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.73 1.71 1.68 1.66 1.65 1.73 1.83 1.95 2.06 2.19 2.32
0.11% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.11% 0.11% 0.11%
0.03% 0.03% 0.03% 0.03% 0.02% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Albania: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.10
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Tirane Durres Elbasan Shkoder Vlore Korce Berat Fier Lushnje
1,035 1,479 1,481 1,489 1,526 1,550 1,662 1,670 1,767
Total
0.56 0.20 0.19 0.19 0.17 0.15 0.10 0.10 0.07 1.73
32.42 11.33 11.19 10.90 9.76 8.90 5.88 5.74 3.87 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe 5.3
80
ANDORRA Tea (US $ mln): Andorra 2001 - 2011 Andorra % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.17 0.17 0.18 0.18 0.19 0.19 0.19 0.20 0.20 0.21 0.21
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Andorra: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Andorra la Vella Les Escaldes Total
1,634 1,742
0.11 0.08 0.19
60.00 40.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.4
AUSTRIA Tea (US $ mln): Austria 2001 - 2011 Austria % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
30.66 30.89 31.10 31.30 31.64 32.73 34.00 35.31 36.67 38.08 39.55
1.87% 1.87% 1.88% 1.88% 1.89% 1.88% 1.88% 1.87% 1.87% 1.86% 1.86%
0.48% 0.48% 0.48% 0.48% 0.48% 0.47% 0.47% 0.47% 0.46% 0.46% 0.46%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe
81 Austria: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.13 0.18 0.15 0.10 0.09 0.06 0.04 0.04 0.04 0.03 0.02 0.01 1.88
0.28 0.05 0.04 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.47
_________________________________________________________________________________________________________
Vienna Graz Linz Salzburg Innsbruck Klagenfurt Villach Wels Sankt Poelten Steyr Bregenz Eisenstadt Total
72 347 411 551 619 738 959 974 983 1,084 1,233 1,549
19.66 3.12 2.57 1.78 1.50 1.12 0.68 0.65 0.64 0.49 0.36 0.15 32.73
60.06 9.53 7.85 5.45 4.59 3.41 2.08 2.00 1.96 1.49 1.10 0.47 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.5
BELARUS Tea (US $ mln): Belarus 2001 - 2011 Belarus % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
12.12 12.15 12.18 12.21 12.29 12.76 13.31 13.88 14.48 15.11 15.76
0.74% 0.74% 0.74% 0.73% 0.73% 0.73% 0.74% 0.74% 0.74% 0.74% 0.74%
0.19% 0.19% 0.19% 0.19% 0.19% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe
82 Belarus: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.28 0.09 0.06 0.06 0.05 0.05 0.04 0.03 0.03 0.02 0.02 0.02 0.73
0.07 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.18
_________________________________________________________________________________________________________
Minsk Gomel Mogilyov Vitebsk Grodno Brest Bobruysk Baranovichi Borisov Orsha Pinsk Mozyr Total
238 616 747 758 865 887 961 1,087 1,129 1,209 1,230 1,305
4.84 1.52 1.08 1.07 0.82 0.79 0.68 0.48 0.44 0.37 0.36 0.31 12.76
37.91 11.93 8.49 8.35 6.44 6.15 5.32 3.79 3.44 2.93 2.84 2.41 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.6
BELGIUM Tea (US $ mln): Belgium 2001 - 2011 Belgium % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
39.94 40.04 40.11 40.17 40.45 42.00 43.83 45.74 47.73 49.81 51.98
2.43% 2.43% 2.42% 2.42% 2.41% 2.42% 2.42% 2.43% 2.43% 2.44% 2.44%
0.63% 0.62% 0.62% 0.61% 0.61% 0.61% 0.61% 0.60% 0.60% 0.60% 0.60%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe
83 Belgium: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.84 0.41 0.20 0.18 0.17 0.10 0.09 0.08 0.07 0.07 0.07 0.07 0.06 2.42
0.21 0.10 0.05 0.05 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.61
_________________________________________________________________________________________________________
Brussels Antwerp Ghent Charleroi Liege Bruges Namur Mons Leuven Aalst Kortrijk Mechelen Oostende
109 185 309 339 359 553 603 663 696 721 723 724 773
Total
14.65 7.19 3.52 3.16 3.02 1.78 1.56 1.36 1.27 1.16 1.15 1.15 1.03 42.00
34.89 17.12 8.38 7.52 7.19 4.24 3.71 3.24 3.02 2.77 2.73 2.73 2.45 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.7
BOSNIA AND HERZEGOVINA
Year
Tea (US $ mln): Bosnia and Herzegovina 2001 - 2011 Bosnia and Herzegovina % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.08 1.06 1.05 1.03 1.02 1.07 1.14 1.21 1.29 1.37 1.46
0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.07% 0.07% 0.07%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Bosnia and Herzegovina: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.06
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Sarajevo Banja Luca Zenica Tuzla Mostar Prijedor Doboj Total
1,153 1,546 1,627 1,657 1,664 1,699 1,726
0.42 0.16 0.12 0.11 0.10 0.09 0.08 1.07
39.33 14.57 10.84 9.80 9.44 8.37 7.63 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe 5.8
84
BULGARIA Tea (US $ mln): Bulgaria 2001 - 2011 Bulgaria % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
7.53 7.52 7.49 7.47 7.50 7.81 8.19 8.58 8.99 9.43 9.88
0.46% 0.46% 0.45% 0.45% 0.45% 0.45% 0.45% 0.46% 0.46% 0.46% 0.46%
0.12% 0.12% 0.12% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Bulgaria: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.18 0.06 0.05 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.45
0.04 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.11
_________________________________________________________________________________________________________
Sofia Plovdiv Varna Burgas Ruse Stara Zagora Pleven Tolbukhin Sliven Shumen Pernik Total
356 800 863 1,050 1,064 1,155 1,231 1,315 1,335 1,338 1,371
3.05 0.96 0.83 0.53 0.51 0.42 0.36 0.30 0.29 0.29 0.26 7.81
39.05 12.35 10.58 6.85 6.57 5.40 4.64 3.84 3.70 3.67 3.36 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe 5.9
85
CROATIA Tea (US $ mln): Croatia 2001 - 2011 Croatia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.77 3.79 3.82 3.84 3.88 4.02 4.17 4.34 4.51 4.68 4.87
0.23% 0.23% 0.23% 0.23% 0.23% 0.23% 0.23% 0.23% 0.23% 0.23% 0.23%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Croatia: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.13 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.23
0.03 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Zagreb Rijeka Split Osijek Zadar Slavonski Brod Vukovar Dubrovnik Total
447 1,205 1,245 1,307 1,428 1,458 1,545 1,599
2.27 0.38 0.35 0.31 0.22 0.20 0.16 0.13 4.02
56.52 9.38 8.71 7.65 5.58 5.10 3.90 3.17 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.10
CYPRUS Tea (US $ mln): Cyprus 2001 - 2011 Cyprus % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.46 1.47 1.48 1.50 1.51 1.56 1.62 1.68 1.75 1.82 1.88
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe
86 Cyprus: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.03 0.01 0.01 0.09
0.01 0.01 0.00 0.00 0.02
_________________________________________________________________________________________________________
Nicosia Limassol Larnaca Famagusta Total
955 1,079 1,442 1,529
0.69 0.49 0.22 0.17 1.56
43.83 31.50 13.91 10.76 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.11
CZECH REPUBLIC Tea (US $ mln): Czech Republic 2001 - 2011 Czech Republic % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
19.75 19.97 20.16 20.36 20.62 21.29 22.04 22.83 23.64 24.48 25.35
1.20% 1.21% 1.22% 1.22% 1.23% 1.22% 1.22% 1.21% 1.20% 1.20% 1.19%
0.31% 0.31% 0.31% 0.31% 0.31% 0.31% 0.30% 0.30% 0.30% 0.30% 0.29%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Czech Republic: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.55 0.18 0.15 0.08 0.05 0.05 0.05 0.05 0.04 0.04 1.22
0.14 0.04 0.04 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.31
_________________________________________________________________________________________________________
Prague Brno Ostrava Plzen Olomouc Usti nad Labem Liberec Hradec Kralove Ceske Budejovice Pardubice Total
153 355 409 657 854 862 873 883 907 908
9.50 3.06 2.60 1.38 0.83 0.83 0.81 0.79 0.75 0.75 21.29
44.62 14.35 12.21 6.47 3.92 3.88 3.81 3.70 3.51 3.51 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe 5.12
87
DENMARK Tea (US $ mln): Denmark 2001 - 2011 Denmark % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
20.44 20.63 20.80 20.97 21.22 21.93 22.74 23.59 24.46 25.37 26.31
1.25% 1.25% 1.26% 1.26% 1.26% 1.26% 1.26% 1.25% 1.25% 1.24% 1.24%
0.32% 0.32% 0.32% 0.32% 0.32% 0.32% 0.31% 0.31% 0.31% 0.31% 0.30%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Denmark: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.70 0.13 0.09 0.08 0.04 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 1.26
0.18 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.32
_________________________________________________________________________________________________________
Copenhagen Aarhus Odense Aalborg Esbjerg Randers Kolding Helsingor Herning Horsens Vejle Roskilde Naestved Total
130 436 595 654 923 1,039 1,062 1,063 1,068 1,077 1,182 1,232 1,256
12.21 2.33 1.57 1.40 0.73 0.55 0.51 0.51 0.51 0.50 0.40 0.36 0.34 21.93
55.68 10.63 7.17 6.38 3.34 2.51 2.35 2.35 2.31 2.27 1.81 1.65 1.57 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe 5.13
88
ESTONIA Tea (US $ mln): Estonia 2001 - 2011 Estonia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.37 2.35 2.33 2.30 2.30 2.41 2.54 2.68 2.83 2.98 3.15
0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.15% 0.15%
0.04% 0.04% 0.04% 0.04% 0.03% 0.03% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Estonia: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.08 0.02 0.01 0.01 0.01 0.00 0.00 0.14
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Tallinn Tartu Narva Kohtla-Järve Pärnu Sillamäe Rakvere Total
660 1,284 1,422 1,439 1,552 1,787 1,794
1.37 0.32 0.23 0.22 0.15 0.06 0.06 2.41
56.71 13.41 9.65 9.06 6.35 2.47 2.35 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.14
FINLAND Tea (US $ mln): Finland 2001 - 2011 Finland % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
18.78 18.69 18.58 18.47 18.49 19.31 20.29 21.33 22.42 23.56 24.77
1.14% 1.13% 1.12% 1.11% 1.10% 1.11% 1.12% 1.13% 1.14% 1.15% 1.16%
0.30% 0.29% 0.29% 0.28% 0.28% 0.28% 0.28% 0.28% 0.28% 0.28% 0.29%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe
89 Finland: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.34 0.12 0.12 0.11 0.10 0.07 0.06 0.05 0.05 0.05 0.04 1.11
0.08 0.03 0.03 0.03 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.28
_________________________________________________________________________________________________________
Helsinki Tampere Espoo Turku Vantaa Oulu Lahti Pori Kuopio Jyvaskyla Kotka
209 479 488 512 549 716 737 806 810 886 938
Total
5.86 2.04 2.00 1.93 1.80 1.18 1.12 0.95 0.94 0.79 0.71 19.31
30.33 10.54 10.36 9.99 9.31 6.10 5.80 4.93 4.87 4.07 3.70 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.15
FRANCE Tea (US $ mln): France 2001 - 2011 France % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
218.66 220.34 221.82 223.29 225.66 233.48 242.49 251.84 261.56 271.65 282.13
13.32% 13.35% 13.39% 13.43% 13.45% 13.43% 13.39% 13.36% 13.32% 13.29% 13.25%
3.44% 3.43% 3.42% 3.41% 3.40% 3.38% 3.35% 3.33% 3.30% 3.28% 3.25%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe
90 France: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
9.44 0.76 0.75 0.54 0.21 0.18 0.18 0.15 0.14 0.13 0.13 0.12 0.12 0.11 0.11 0.37 13.43
2.38 0.19 0.19 0.14 0.05 0.05 0.05 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.09 3.38
_________________________________________________________________________________________________________
Paris Marseille Lyon Lille Toulouse Nice Strasbourg Nantes Rennes Bordeaux Saint-Etienne Reims Le Havre Toulon Grenoble Others Total
2 123 126 154 297 345 346 403 428 440 452 483 484 509 520
164.13 13.15 13.01 9.46 3.64 3.14 3.12 2.65 2.37 2.31 2.21 2.02 2.02 1.94 1.89 6.41 233.48
70.30 5.63 5.57 4.05 1.56 1.34 1.34 1.14 1.01 0.99 0.94 0.87 0.87 0.83 0.81 2.75 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.16
GEORGIA Tea (US $ mln): Georgia 2001 - 2011 Georgia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.36 3.41 3.45 3.49 3.55 3.65 3.77 3.90 4.02 4.16 4.29
0.20% 0.21% 0.21% 0.21% 0.21% 0.21% 0.21% 0.21% 0.20% 0.20% 0.20%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe
91 Georgia: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.13 0.02 0.02 0.01 0.01 0.01 0.00 0.00 0.21
0.03 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
T'Bilisi Kutaisi Rustavi Batumi Sukhumi Poti Tskhinvali Chiatura Total
446 1,145 1,337 1,403 1,438 1,691 1,785 1,832
2.28 0.42 0.29 0.25 0.22 0.09 0.06 0.05 3.65
62.35 11.63 7.87 6.73 5.99 2.52 1.63 1.29 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.17
GERMANY Tea (US $ mln): Germany 2001 - 2011 Germany % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
291.77 294.15 296.28 298.39 301.68 312.01 323.90 336.23 349.04 362.33 376.13
17.77% 17.83% 17.89% 17.94% 17.99% 17.94% 17.89% 17.83% 17.78% 17.72% 17.66%
4.58% 4.58% 4.57% 4.56% 4.55% 4.52% 4.48% 4.44% 4.41% 4.37% 4.34%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Germany: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
3.65 1.02 0.63 0.60 0.60 0.58 0.56 0.13 0.11 7.88
0.92 0.26 0.16 0.15 0.15 0.15 0.14 0.03 0.03 1.98
_________________________________________________________________________________________________________
Berlin Cologne Dresden Dusseldorf Dortmund Bremen Duisburg Cottbus Dessau Total
12 87 139 144 145 148 152 434 518
63.40 17.67 10.94 10.48 10.41 10.06 9.77 2.35 1.91 136.99
20.32 5.66 3.51 3.36 3.34 3.23 3.13 0.75 0.61 43.91
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe 5.18
92
GREECE Tea (US $ mln): Greece 2001 - 2011 Greece % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
27.86 27.97 28.06 28.15 28.37 29.43 30.67 31.96 33.30 34.71 36.17
1.70% 1.70% 1.69% 1.69% 1.69% 1.69% 1.69% 1.70% 1.70% 1.70% 1.70%
0.44% 0.44% 0.43% 0.43% 0.43% 0.43% 0.42% 0.42% 0.42% 0.42% 0.42%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Greece: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.73 0.33 0.16 0.12 0.08 0.08 0.06 0.05 0.04 0.04 1.69
0.18 0.08 0.04 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.43
_________________________________________________________________________________________________________
Athens Thessaloniki Piraeus Patras Larissa Iraklion Volos Kavalla Canea Serrai Total
127 210 379 480 623 627 779 869 966 972
12.68 5.81 2.82 2.03 1.47 1.46 1.02 0.82 0.67 0.66 29.43
43.07 19.74 9.58 6.90 5.01 4.96 3.45 2.77 2.28 2.24 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.19
HUNGARY Tea (US $ mln): Hungary 2001 - 2011 Hungary % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
18.05 17.97 17.87 17.78 17.80 18.58 19.52 20.51 21.54 22.63 23.78
1.10% 1.09% 1.08% 1.07% 1.06% 1.07% 1.08% 1.09% 1.10% 1.11% 1.12%
0.28% 0.28% 0.28% 0.27% 0.27% 0.27% 0.27% 0.27% 0.27% 0.27% 0.27%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe
93 Hungary: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.64 0.07 0.06 0.06 0.06 0.04 0.04 0.03 0.03 0.03 0.02 1.07
0.16 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.27
_________________________________________________________________________________________________________
Budapest Debrecen Miskolc Szeged Pécs Györ Nyiregyha Szekesfehérvar Kecskemét Szombathely Szolnok Total
136 722 746 792 803 950 998 1,014 1,037 1,113 1,149
11.06 1.15 1.09 0.99 0.96 0.69 0.62 0.60 0.55 0.45 0.42 18.58
59.51 6.19 5.85 5.32 5.15 3.71 3.35 3.21 2.98 2.45 2.28 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.20
ICELAND Tea (US $ mln): Iceland 2001 - 2011 Iceland % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.06 1.06 1.06 1.06 1.07 1.11 1.16 1.21 1.27 1.32 1.38
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Iceland: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.06
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Reykjavik Kopavogur Akureyri Hafnarfjordhur Keflavik Vestmannaeyjar Akranes Husavik Isafjorour Neskaupstaour Total
980 1,663 1,681 1,682 1,831 1,884 1,885 1,938 1,939 1,991
0.65 0.10 0.09 0.09 0.05 0.03 0.03 0.02 0.02 0.01 1.11
58.54 9.15 8.54 8.54 4.27 3.05 3.05 1.83 1.83 1.22 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe 5.21
94
IRELAND Tea (US $ mln): Ireland 2001 - 2011 Ireland % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
14.15 13.79 13.42 13.06 12.87 13.64 14.63 15.70 16.84 18.06 19.37
0.86% 0.84% 0.81% 0.79% 0.77% 0.78% 0.81% 0.83% 0.86% 0.88% 0.91%
0.22% 0.21% 0.21% 0.20% 0.19% 0.20% 0.20% 0.21% 0.21% 0.22% 0.22%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Ireland: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.57 0.11 0.05 0.03 0.03 0.78
0.14 0.03 0.01 0.01 0.01 0.20
_________________________________________________________________________________________________________
Dublin Cork Limerick Galway Waterford Total
150 522 855 1,066 1,122
9.97 1.88 0.83 0.51 0.44 13.64
73.10 13.81 6.11 3.73 3.25 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.22
ITALY
Year
Tea (US $ mln): Italy 2001 - 2011 Italy % of Region
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
190.69 192.54 194.23 195.91 198.29 204.86 212.36 220.13 228.18 236.53 245.18
% of Globe
_________________________________________________________________________________________________________
11.61% 11.67% 11.73% 11.78% 11.82% 11.78% 11.73% 11.68% 11.62% 11.57% 11.51%
3.00% 3.00% 3.00% 3.00% 2.99% 2.97% 2.94% 2.91% 2.88% 2.85% 2.83%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe
95 Italy: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
2.99 1.57 1.27 1.09 0.77 0.77 0.45 0.45 0.39 0.38 0.35 0.29 0.27 0.26 0.25 0.24 11.78
0.75 0.39 0.32 0.27 0.19 0.19 0.11 0.11 0.10 0.10 0.09 0.07 0.07 0.07 0.06 0.06 2.97
_________________________________________________________________________________________________________
Rome Milan Naples Turin Palermo Genoa Bologna Florence Catania Bari Venice Messina Verona Taranto Trieste Others
19 47 62 79 118 120 182 183 188 193 206 236 241 251 259
Total
51.93 27.26 22.14 18.89 13.44 13.31 7.87 7.76 6.86 6.62 6.05 5.00 4.77 4.52 4.37 4.09 204.86
25.35 13.31 10.81 9.22 6.56 6.50 3.84 3.79 3.35 3.23 2.95 2.44 2.33 2.20 2.13 2.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.23
KAZAKHSTAN Tea (US $ mln): Kazakhstan 2001 - 2011 Kazakhstan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
14.96 14.54 14.11 13.69 13.46 14.30 15.38 16.54 17.80 19.14 20.59
0.91% 0.88% 0.85% 0.82% 0.80% 0.82% 0.85% 0.88% 0.91% 0.94% 0.97%
0.24% 0.23% 0.22% 0.21% 0.20% 0.21% 0.21% 0.22% 0.22% 0.23% 0.24%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe
96 Kazakhstan: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.16 0.09 0.06 0.05 0.05 0.05 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.02 0.02 0.08 0.82
0.04 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.21
_________________________________________________________________________________________________________
Almaty Karaganda Chimkent Semipalatinsk Pavlodar Ust-Kamenogorsk Dzhambul Tselinograd Aktyubinsk Petropavlovsk Kustanay Temirtau Uralsk Shevchenko Kzyl-Orda Others Total
377 610 794 851 859 871 895 946 985 1,008 1,033 1,051 1,073 1,180 1,198
2.83 1.54 0.99 0.84 0.83 0.81 0.77 0.70 0.64 0.61 0.56 0.53 0.50 0.40 0.38 1.37 14.30
19.81 10.78 6.90 5.86 5.81 5.69 5.39 4.86 4.44 4.23 3.93 3.72 3.51 2.79 2.69 9.57 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.24
LATVIA Tea (US $ mln): Latvia 2001 - 2011 Latvia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.74 2.73 2.71 2.70 2.70 2.82 2.96 3.11 3.27 3.44 3.61
0.17% 0.17% 0.16% 0.16% 0.16% 0.16% 0.16% 0.17% 0.17% 0.17% 0.17%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe
97 Latvia: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.11 0.01 0.01 0.01 0.01 0.01 0.01 0.16
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Riga Daugavpils Liepaja Jelgava Jurmala Ventspils Rezekne Total
532 1,375 1,421 1,554 1,587 1,665 1,714
1.86 0.26 0.23 0.15 0.13 0.10 0.09 2.82
65.78 9.18 8.25 5.38 4.73 3.59 3.08 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.25
LIECHTENSTEIN Tea (US $ mln): Liechtenstein 2001 - 2011 Liechtenstein % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.10 0.11 0.11 0.11 0.11 0.12 0.12 0.12 0.12 0.13 0.13
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Liechtenstein: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Vaduz Schaan Balzers Eschen Triesen Mauren Triesenberg Total
1,922 1,923 1,948 1,988 1,989 1,990 2,012
0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.12
20.00 20.00 16.00 12.00 12.00 12.00 8.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe 5.26
98
LITHUANIA Tea (US $ mln): Lithuania 2001 - 2011 Lithuania % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.97 4.01 4.04 4.07 4.11 4.25 4.41 4.58 4.75 4.93 5.11
0.24% 0.24% 0.24% 0.24% 0.25% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Lithuania: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.10 0.07 0.03 0.02 0.02 0.24
0.03 0.02 0.01 0.01 0.01 0.06
_________________________________________________________________________________________________________
Vilnius Kaunas Klaipeda Siauliai Panevezys Total
558 718 1,031 1,175 1,239
1.76 1.17 0.56 0.40 0.35 4.25
41.37 27.56 13.24 9.48 8.34 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.27
LUXEMBOURG Tea (US $ mln): Luxembourg 2001 - 2011 Luxembourg % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.53 2.52 2.50 2.48 2.49 2.60 2.73 2.87 3.02 3.17 3.34
0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.16% 0.16%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe
99 Luxembourg: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.07 0.02 0.02 0.01 0.01 0.01 0.15
0.02 0.01 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Luxembourg Esch Differdange Dudelange Remich Petange Total
686 1,177 1,359 1,418 1,470 1,471
1.29 0.40 0.27 0.23 0.20 0.20 2.60
49.68 15.48 10.32 9.03 7.74 7.74 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.28
MALTA Tea (US $ mln): Malta 2001 - 2011 Malta % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.85 0.86 0.86 0.86 0.87 0.90 0.94 0.98 1.02 1.06 1.10
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Malta: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.01 0.01 0.01 0.00 0.05
0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Birkirkara Qormi Sliema Valletta Victoria Total
1,356 1,380 1,488 1,612 1,766
0.27 0.26 0.19 0.12 0.07 0.90
29.85 28.36 20.90 13.43 7.46 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe 5.29
100
MOLDOVA Tea (US $ mln): Moldova 2001 - 2011 Moldova % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.55 1.60 1.65 1.70 1.75 1.78 1.81 1.84 1.87 1.90 1.92
0.09% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.09% 0.09%
0.02% 0.02% 0.03% 0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Moldova: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.06 0.02 0.01 0.01 0.10
0.02 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Chisinau Tiraspol Beltsy Bendery
767 1,339 1,397 1,464
Total
1.04 0.29 0.25 0.20 1.78
58.54 16.02 14.00 11.44 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.30
MONACO Tea (US $ mln): Monaco 2001 - 2011 Monaco % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.12 0.13 0.13 0.13 0.14 0.14 0.14 0.14 0.15 0.15 0.15
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe
101 Monaco: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Monte Carlo Monaco Total
1,617 1,951
0.12 0.02 0.14
86.67 13.33 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.31
NETHERLANDS Tea (US $ mln): Netherlands 2001 - 2011 Netherlands % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
59.72 59.91 60.04 60.16 60.60 62.90 65.61 68.44 71.39 74.46 77.67
3.64% 3.63% 3.62% 3.62% 3.61% 3.62% 3.62% 3.63% 3.64% 3.64% 3.65%
0.94% 0.93% 0.93% 0.92% 0.91% 0.91% 0.91% 0.90% 0.90% 0.90% 0.90%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Netherlands: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.85 0.62 0.54 0.38 0.27 0.24 0.21 0.16 0.12 0.09 0.09 0.05 3.62
0.21 0.16 0.14 0.09 0.07 0.06 0.05 0.04 0.03 0.02 0.02 0.01 0.91
_________________________________________________________________________________________________________
Rotterdam Amsterdam - Haarlem Eindhoven - Tilberg Gelderland Utrecht Limburg Overijssel Groningen Friesland Zeeland Drenthe Flevoland Total
107 141 156 194 242 261 290 388 485 598 615 877
14.84 10.74 9.39 6.52 4.72 4.25 3.74 2.80 2.01 1.56 1.52 0.80 62.90
23.59 17.08 14.93 10.37 7.50 6.75 5.94 4.44 3.20 2.49 2.42 1.27 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe 5.32
102
NORWAY Tea (US $ mln): Norway 2001 - 2011 Norway % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
18.59 18.77 18.93 19.10 19.33 19.97 20.70 21.46 22.24 23.06 23.90
1.13% 1.14% 1.14% 1.15% 1.15% 1.15% 1.14% 1.14% 1.13% 1.13% 1.12%
0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.28% 0.28% 0.28% 0.28%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Norway: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.46 0.21 0.14 0.10 0.06 0.05 0.05 0.04 0.04 1.15
0.12 0.05 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.29
_________________________________________________________________________________________________________
Oslo Bergen Trondheim Stavanger Kristiansand Drammen Tromso Alesund Bodo Total
176 293 424 570 741 825 845 989 1,003
8.02 3.71 2.41 1.71 1.11 0.91 0.86 0.63 0.62 19.97
40.14 18.57 12.06 8.54 5.55 4.58 4.31 3.17 3.08 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.33
POLAND Tea (US $ mln): Poland 2001 - 2011 Poland % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
51.17 51.12 51.03 50.93 51.15 53.24 55.75 58.38 61.12 64.00 67.02
3.12% 3.10% 3.08% 3.06% 3.05% 3.06% 3.08% 3.10% 3.11% 3.13% 3.15%
0.80% 0.80% 0.79% 0.78% 0.77% 0.77% 0.77% 0.77% 0.77% 0.77% 0.77%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe
103 Poland: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.77 0.39 0.34 0.29 0.27 0.21 0.18 0.17 0.17 0.15 0.12 3.06
0.19 0.10 0.09 0.07 0.07 0.05 0.05 0.04 0.04 0.04 0.03 0.77
_________________________________________________________________________________________________________
Warsaw Lodz Krakow Wroclaw Poznan Gdansk Szczecin Bydgoszcz Katowice Lublin Sosnowiec Total
121 189 208 233 244 291 340 363 369 405 474
13.30 6.73 5.93 5.10 4.67 3.73 3.15 2.97 2.94 2.65 2.07 53.24
24.99 12.64 11.14 9.57 8.76 7.01 5.92 5.58 5.52 4.98 3.89 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.34
PORTUGAL Tea (US $ mln): Portugal 2001 - 2011 Portugal % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
23.82 24.05 24.26 24.47 24.77 25.59 26.52 27.49 28.50 29.54 30.62
1.45% 1.46% 1.46% 1.47% 1.48% 1.47% 1.47% 1.46% 1.45% 1.44% 1.44%
0.37% 0.37% 0.37% 0.37% 0.37% 0.37% 0.37% 0.36% 0.36% 0.36% 0.35%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Portugal: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.72 0.30 0.08 0.07 0.07 0.05 0.05 0.04 0.04 0.04 1.47
0.18 0.08 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.37
_________________________________________________________________________________________________________
Lisbon Oporto Amadora Setubal Coimbra Braga Vila Nova de Gaia Barreiro Funchal Almada Total
128 223 632 714 729 804 811 892 968 979
12.57 5.26 1.45 1.18 1.14 0.95 0.94 0.77 0.67 0.65 25.59
49.14 20.54 5.68 4.62 4.44 3.73 3.67 3.02 2.61 2.55 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe 5.35
104
ROMANIA Tea (US $ mln): Romania 2001 - 2011 Romania % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
19.65 19.89 20.11 20.34 20.63 21.27 22.00 22.75 23.52 24.32 25.15
1.20% 1.21% 1.21% 1.22% 1.23% 1.22% 1.21% 1.21% 1.20% 1.19% 1.18%
0.31% 0.31% 0.31% 0.31% 0.31% 0.31% 0.30% 0.30% 0.30% 0.29% 0.29%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Romania: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.50 0.09 0.08 0.08 0.08 0.08 0.07 0.07 0.06 0.06 0.05 1.22
0.13 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.31
_________________________________________________________________________________________________________
Bucharest Brasov Constanta Timisoara Iasi Cluj-Napoca Galati Craiova Braila Ploiesti Oradea Total
167 613 645 648 661 667 688 706 770 775 815
8.68 1.53 1.43 1.42 1.36 1.35 1.29 1.23 1.03 1.02 0.93 21.27
40.80 7.20 6.72 6.66 6.42 6.36 6.05 5.76 4.84 4.82 4.39 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe 5.36
105
RUSSIA
Year
Tea (US $ mln): Russia 2001 - 2011 Russia % of Region
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
90.15 89.40 88.57 87.75 87.62 91.70 96.71 101.99 107.55 113.42 119.62
% of Globe
_________________________________________________________________________________________________________
5.49% 5.42% 5.35% 5.28% 5.22% 5.27% 5.34% 5.41% 5.48% 5.55% 5.62%
1.42% 1.39% 1.37% 1.34% 1.32% 1.33% 1.34% 1.35% 1.36% 1.37% 1.38%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Russia: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.59 0.89 0.26 0.25 0.24 0.22 0.20 0.20 0.19 0.18 0.18 0.16 0.16 0.11 0.11 0.31 5.27
0.40 0.22 0.06 0.06 0.06 0.06 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.03 0.03 0.08 1.33
_________________________________________________________________________________________________________
Moscow Saint Petersburg Nizhni Novgorod Novosibirsk Yekaterinburg Kuybyshev Omsk Chelyabinsk Kazan Rostov-on-Don Volgograd Krasnoyark Saratov Vladivostok Irkutsk Others Total
45 104 254 255 263 278 305 306 320 343 354 383 390 489 511
27.66 15.48 4.43 4.43 4.22 3.88 3.54 3.53 3.37 3.15 3.08 2.81 2.79 2.00 1.93 5.41 91.70
30.16 16.88 4.84 4.83 4.60 4.23 3.86 3.84 3.68 3.43 3.36 3.07 3.04 2.18 2.11 5.90 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe 5.37
106
SAN MARINO Tea (US $ mln): San Marino 2001 - 2011 San Marino % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.14 0.14 0.14 0.14 0.13 0.14 0.15 0.16 0.17 0.18 0.19
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
San Marino: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Serravalle San Marino Total
1,697 1,814
0.09 0.05 0.14
63.64 36.36 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.38
SLOVAKIA Tea (US $ mln): Slovakia 2001 - 2011 Slovakia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
8.20 8.30 8.40 8.49 8.61 8.88 9.18 9.49 9.82 10.15 10.50
0.50% 0.50% 0.51% 0.51% 0.51% 0.51% 0.51% 0.50% 0.50% 0.50% 0.49%
0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.12% 0.12% 0.12%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe
107 Slovakia: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.33 0.18 0.51
0.08 0.04 0.13
_________________________________________________________________________________________________________
Bratislava Kosice Total
211 353
5.79 3.08 8.88
65.25 34.75 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
5.39
SLOVENIA Tea (US $ mln): Slovenia 2001 - 2011 Slovenia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.56 3.56 3.56 3.56 3.58 3.72 3.89 4.06 4.25 4.44 4.65
0.22% 0.22% 0.21% 0.21% 0.21% 0.21% 0.21% 0.22% 0.22% 0.22% 0.22%
0.06% 0.06% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Slovenia: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.10 0.06 0.01 0.01 0.01 0.01 0.01 0.21
0.03 0.02 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Ljubljana Maribor Koper Kranj Celje Trbovlje Jesenice
555 752 1,406 1,476 1,483 1,629 1,630
Total
1.77 1.08 0.24 0.20 0.19 0.12 0.12 3.72
47.66 29.06 6.56 5.31 5.16 3.13 3.13 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe 5.40
108
SPAIN
Year
Tea (US $ mln): Spain 2001 - 2011 Spain % of Region
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
110.83 111.18 111.42 111.65 112.46 116.73 121.76 127.01 132.48 138.19 144.14
% of Globe
_________________________________________________________________________________________________________
6.75% 6.74% 6.73% 6.71% 6.70% 6.71% 6.73% 6.74% 6.75% 6.76% 6.77%
1.74% 1.73% 1.72% 1.71% 1.70% 1.69% 1.68% 1.68% 1.67% 1.67% 1.66%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Spain: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.93 1.06 0.46 0.41 0.36 0.35 0.24 0.22 0.21 0.19 0.19 0.19 0.17 0.16 0.16 0.42 6.71
0.49 0.27 0.11 0.10 0.09 0.09 0.06 0.06 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.10 1.69
_________________________________________________________________________________________________________
Madrid Barcelona Valencia Sevilla Zaragoza Malaga Bilbao Las Palmas Valladolid Palma Murcia Cordoba Hospitalet Alicante Granada Others Total
35 82 180 186 201 205 267 277 301 323 324 331 360 387 391
33.60 18.47 7.93 7.10 6.23 6.13 4.14 3.88 3.57 3.33 3.31 3.23 3.01 2.80 2.78 7.23 116.73
28.79 15.82 6.80 6.08 5.34 5.25 3.55 3.32 3.05 2.85 2.83 2.77 2.58 2.40 2.39 6.19 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe 5.41
109
SWEDEN Tea (US $ mln): Sweden 2001 - 2011 Sweden % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
30.47 30.52 30.54 30.56 30.75 31.95 33.37 34.86 36.42 38.04 39.74
1.86% 1.85% 1.84% 1.84% 1.83% 1.84% 1.84% 1.85% 1.85% 1.86% 1.87%
0.48% 0.48% 0.47% 0.47% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Sweden: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.47 0.30 0.16 0.11 0.08 0.08 0.08 0.08 0.08 0.07 0.07 0.06 0.06 0.06 0.05 1.84
0.12 0.08 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.46
_________________________________________________________________________________________________________
Stockholm Göteborg Malmö Uppsala Örebro Västeras Norrköping Linköping Jönköping Helsingborg Boras Sundsvall Umea Gävle Skelleftea Total
174 226 382 498 630 636 637 638 668 684 705 733 753 757 833
8.12 5.23 2.82 1.97 1.46 1.44 1.44 1.44 1.33 1.30 1.23 1.13 1.08 1.07 0.90 31.95
25.41 16.37 8.81 6.15 4.56 4.52 4.52 4.52 4.18 4.06 3.84 3.53 3.38 3.34 2.81 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe 5.42
110
SWITZERLAND Tea (US $ mln): Switzerland 2001 - 2011 Switzerland % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
31.20 31.45 31.68 31.90 32.26 33.36 34.63 35.95 37.32 38.74 40.22
1.90% 1.91% 1.91% 1.92% 1.92% 1.92% 1.91% 1.91% 1.90% 1.89% 1.89%
0.49% 0.49% 0.49% 0.49% 0.49% 0.48% 0.48% 0.48% 0.47% 0.47% 0.46%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Switzerland: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.52 0.26 0.24 0.20 0.19 0.13 0.11 0.09 0.08 0.05 0.05 1.92
0.13 0.06 0.06 0.05 0.05 0.03 0.03 0.02 0.02 0.01 0.01 0.48
_________________________________________________________________________________________________________
Zürich Basel Geneva Bern Lausanne Winterthur Saint Gallen Luzern Biel Thun Koniz Total
162 253 262 304 330 455 524 609 674 805 818
9.04 4.48 4.22 3.56 3.25 2.19 1.88 1.55 1.31 0.95 0.93 33.36
27.10 13.44 12.66 10.66 9.73 6.56 5.64 4.63 3.94 2.86 2.78 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe 5.43
111
UKRAINE Tea (US $ mln): Ukraine 2001 - 2011 Ukraine % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
30.31 30.10 29.87 29.63 29.62 30.97 32.61 34.35 36.17 38.09 40.11
1.85% 1.82% 1.80% 1.78% 1.77% 1.78% 1.80% 1.82% 1.84% 1.86% 1.88%
0.48% 0.47% 0.46% 0.45% 0.45% 0.45% 0.45% 0.45% 0.46% 0.46% 0.46%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Ukraine: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.33 0.20 0.15 0.14 0.14 0.11 0.10 0.09 0.07 0.06 0.06 0.05 0.05 0.05 0.05 0.13 1.78
0.08 0.05 0.04 0.04 0.04 0.03 0.03 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.03 0.45
_________________________________________________________________________________________________________
Kiev Kharkiv Dnipropetrovsk Odessa Donetsk Zaporozhye Lviv Krivoy Rog Mariupol (Zhdanov) Nikolayev Lugansk Makeyevka Vinnitsa Sevastopol Kherson Others Total
213 303 408 421 422 503 562 594 727 740 743 807 864 885 888
5.71 3.56 2.60 2.46 2.45 1.95 1.74 1.57 1.14 1.11 1.10 0.95 0.83 0.79 0.78 2.23 30.97
18.44 11.48 8.40 7.95 7.91 6.30 5.63 5.08 3.68 3.58 3.54 3.06 2.67 2.54 2.53 7.20 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Europe 5.44
112
UNITED KINGDOM Tea (US $ mln): United Kingdom 2001 - 2011 United Kingdom % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
204.96 206.64 208.13 209.61 211.92 219.18 227.53 236.20 245.19 254.53 264.22
12.48% 12.52% 12.56% 12.60% 12.63% 12.61% 12.57% 12.53% 12.49% 12.45% 12.41%
3.22% 3.22% 3.21% 3.21% 3.20% 3.17% 3.15% 3.12% 3.10% 3.07% 3.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
United Kingdom: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
4.42 1.23 1.22 1.02 1.02 0.66 0.59 0.54 0.53 0.50 0.47 0.42 12.61
1.11 0.31 0.31 0.26 0.26 0.17 0.15 0.13 0.13 0.13 0.12 0.11 3.17
_________________________________________________________________________________________________________
London Birmingham Manchester Leeds Bradford Liverpool Sheffield Bristol Coventry Nottingham Leicester Hull Total
8 64 66 85 86 132 146 157 160 168 172 184
76.78 21.34 21.20 17.73 17.73 11.43 10.20 9.32 9.25 8.66 8.18 7.37 219.18
35.03 9.73 9.67 8.09 8.09 5.21 4.65 4.25 4.22 3.95 3.73 3.36 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
6 6.1
113
LATIN AMERICA EXECUTIVE SUMMARY Market Potential for Tea in Latin America (US $ mln): 2006 Latent Demand US $ mln % of Latin America
Country
_________________________________________________________________________________________________________
Brazil Mexico Argentina Colombia Chile Venezuela Peru Guatemala Ecuador Uruguay Paraguay Costa Rica El Salvador Bolivia Honduras Panama Nicaragua Guyana Suriname French Guiana Belize Falkland Islands Total
183.18 150.41 75.89 40.29 24.97 23.58 19.88 7.45 5.93 4.90 4.18 4.03 3.86 3.36 2.77 2.67 2.13 0.55 0.23 0.16 0.13 0.01 560.56
32.68% 26.83% 13.54% 7.19% 4.46% 4.21% 3.55% 1.33% 1.06% 0.87% 0.75% 0.72% 0.69% 0.60% 0.49% 0.48% 0.38% 0.10% 0.04% 0.03% 0.02% 0.00% 100.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Market Potential for Tea in Latin America (US $ mln): 2006 Argentina Mexico
Colombia
Other Brazil
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
114 The Market for Tea in Latin America: 2001 - 2011 US $ mln % of Globe
Year
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
534.60 535.42 535.81 536.20 539.56 560.56 585.46 611.54 638.84 667.43 697.37
8.40 8.33 8.27 8.20 8.14 8.11 8.10 8.08 8.07 8.05 8.04
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.2
ARGENTINA Tea (US $ mln): Argentina 2001 - 2011 Argentina % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
68.61 69.95 71.24 72.55 73.97 75.89 77.95 80.06 82.23 84.46 86.74
12.83% 13.06% 13.30% 13.53% 13.71% 13.54% 13.31% 13.09% 12.87% 12.65% 12.44%
1.08% 1.09% 1.10% 1.11% 1.12% 1.10% 1.08% 1.06% 1.04% 1.02% 1.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
115 Argentina: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.65 1.65 1.65 0.85 0.69 0.60 0.56 0.52 0.52 0.51 0.49 0.39 0.32 0.32 0.31 2.53 13.54
0.13 0.13 0.13 0.07 0.06 0.05 0.05 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.21 1.10
_________________________________________________________________________________________________________
Buenos Aires Santa Fe Cordoba Mendoza Tucumán Entre Rios Salta Rosario Misiones Chaco Corrientes Santiago del Estero Río Negro Jujuy San Juan Others Total
158 159 161 240 280 322 348 371 373 375 396 458 546 554 565
9.26 9.26 9.22 4.78 3.85 3.34 3.12 2.92 2.90 2.83 2.73 2.18 1.81 1.78 1.74 14.17 75.89
12.21 12.20 12.15 6.30 5.07 4.40 4.11 3.84 3.82 3.73 3.60 2.87 2.39 2.35 2.29 18.67 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.3
BELIZE Tea (US $ mln): Belize 2001 - 2011 Belize % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.12 0.12 0.12 0.12 0.12 0.13 0.13 0.14 0.15 0.15 0.16
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Belize: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.00 0.00 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Belize City Corozal Orange Walk Dangriga Belmopan Total
1,739 1,974 1,975 1,994 2,036
0.08 0.02 0.02 0.01 0.01 0.13
60.00 12.50 12.50 10.00 5.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America 6.4
116
BOLIVIA Tea (US $ mln): Bolivia 2001 - 2011 Bolivia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.12 3.15 3.18 3.21 3.25 3.36 3.48 3.60 3.73 3.86 4.00
0.58% 0.59% 0.59% 0.60% 0.60% 0.60% 0.59% 0.59% 0.58% 0.58% 0.57%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Bolivia: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.25 0.15 0.09 0.05 0.03 0.02 0.02 0.60
0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
La Paz Santa Cruz Cochabamba Oruro Potosi Sucre Tarija Total
655 858 1,070 1,374 1,557 1,600 1,712
1.40 0.83 0.50 0.26 0.15 0.13 0.09 3.36
41.65 24.74 15.01 7.72 4.49 3.78 2.60 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.5
BRAZIL
Year
Tea (US $ mln): Brazil 2001 - 2011 Brazil % of Region
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
174.45 174.82 175.03 175.22 176.35 183.18 191.25 199.68 208.49 217.68 227.28
% of Globe
_________________________________________________________________________________________________________
32.63% 32.65% 32.67% 32.68% 32.68% 32.68% 32.67% 32.65% 32.64% 32.61% 32.59%
2.74% 2.72% 2.70% 2.68% 2.66% 2.65% 2.65% 2.64% 2.63% 2.63% 2.62%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
117 Brazil: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
4.36 2.46 0.96 0.91 0.82 0.81 0.60 0.58 0.58 0.57 0.48 0.42 0.39 0.37 0.36 18.00 32.68
0.35 0.20 0.08 0.07 0.07 0.07 0.05 0.05 0.05 0.05 0.04 0.03 0.03 0.03 0.03 1.46 2.65
_________________________________________________________________________________________________________
Sao Paulo Rio de Janeiro Salvador Belo Horizonte Fortaleza Brasilia Curitiba Recife Belem Pórto Alegre Manaus Goiânia Campinas Guarulhos Sao Gonçalo Others Total
55 117 218 231 249 252 317 328 333 336 399 426 457 475 486
24.46 13.79 5.40 5.12 4.59 4.52 3.39 3.27 3.22 3.18 2.68 2.38 2.18 2.07 2.01 100.92 183.18
13.35 7.53 2.95 2.80 2.51 2.47 1.85 1.78 1.76 1.74 1.46 1.30 1.19 1.13 1.10 55.09 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.6
CHILE Tea (US $ mln): Chile 2001 - 2011 Chile % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
24.26 24.15 24.02 23.89 23.93 24.97 26.24 27.57 28.96 30.42 31.96
4.54% 4.51% 4.48% 4.46% 4.44% 4.46% 4.48% 4.51% 4.53% 4.56% 4.58%
0.38% 0.38% 0.37% 0.37% 0.36% 0.36% 0.36% 0.36% 0.37% 0.37% 0.37%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
118 Chile: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
2.86 0.22 0.20 0.19 0.16 0.16 0.15 0.12 0.11 0.11 0.09 0.08 4.46
0.23 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.36
_________________________________________________________________________________________________________
Santiago Concepcion Viña del Mar Valparaiso Talcahuano Temuco Antofagasta Rancagua Talca Arica Puerto Montt Punta Arenas Total
96 702 732 764 820 829 846 945 984 993 1,088 1,152
16.02 1.23 1.13 1.05 0.92 0.90 0.85 0.70 0.64 0.63 0.48 0.42 24.97
64.14 4.92 4.53 4.21 3.70 3.62 3.40 2.79 2.55 2.52 1.93 1.69 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.7
COLOMBIA Tea (US $ mln): Colombia 2001 - 2011 Colombia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
37.68 37.98 38.26 38.53 38.96 40.29 41.83 43.42 45.07 46.79 48.57
7.05% 7.09% 7.14% 7.19% 7.22% 7.19% 7.14% 7.10% 7.06% 7.01% 6.96%
0.59% 0.59% 0.59% 0.59% 0.59% 0.58% 0.58% 0.57% 0.57% 0.56% 0.56%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
119 Colombia: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
3.26 0.94 0.92 0.37 0.37 0.20 0.18 0.16 0.14 0.14 0.11 0.08 0.07 0.07 0.06 0.11 7.19
0.26 0.08 0.07 0.03 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.58
_________________________________________________________________________________________________________
Bogota Cali Medell¡n Barranquilla Cartagena Bucaramanga Cucuta Pereira Manizales Ibague Armenia Santa Marta Neiva Pasto Monteria Others Total
84 220 228 469 472 745 778 823 878 894 1,019 1,115 1,183 1,212 1,246
18.27 5.28 5.16 2.10 2.08 1.09 1.02 0.92 0.80 0.77 0.59 0.45 0.40 0.37 0.35 0.64 40.29
45.36 13.10 12.81 5.21 5.16 2.71 2.53 2.28 1.99 1.91 1.46 1.12 0.99 0.92 0.87 1.58 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.8
COSTA RICA Tea (US $ mln): Costa Rica 2001 - 2011 Costa Rica % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.77 3.80 3.83 3.85 3.90 4.03 4.18 4.34 4.51 4.68 4.86
0.70% 0.71% 0.71% 0.72% 0.72% 0.72% 0.71% 0.71% 0.71% 0.70% 0.70%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
120 Costa Rica: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.26 0.14 0.09 0.08 0.06 0.06 0.03 0.72
0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
San Jose Alajuela Cartago Puntarenas Limon Heredia Liberia Total
631 898 1,056 1,116 1,275 1,276 1,518
1.46 0.77 0.53 0.45 0.33 0.33 0.17 4.03
36.14 19.04 13.08 11.14 8.16 8.16 4.27 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.9
ECUADOR Tea (US $ mln): Ecuador 2001 - 2011 Ecuador % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
5.36 5.47 5.57 5.67 5.78 5.93 6.09 6.26 6.43 6.60 6.78
1.00% 1.02% 1.04% 1.06% 1.07% 1.06% 1.04% 1.02% 1.01% 0.99% 0.97%
0.08% 0.09% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08% 0.08% 0.08% 0.08%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Ecuador: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.45 0.33 0.06 0.04 0.04 0.04 0.04 0.03 0.03 1.06
0.04 0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09
_________________________________________________________________________________________________________
Guayaquil Quito Cuenca Machala Portoviejo Riobamba Ambato Manta Esmeraldas Total
416 541 1,282 1,414 1,423 1,429 1,473 1,482 1,522
2.52 1.83 0.32 0.24 0.23 0.22 0.20 0.19 0.17 5.93
42.53 30.89 5.46 3.98 3.90 3.75 3.35 3.25 2.88 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America 6.10
121
EL SALVADOR Tea (US $ mln): El Salvador 2001 - 2011 El Salvador % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.58 3.62 3.65 3.69 3.74 3.86 4.00 4.14 4.29 4.44 4.60
0.67% 0.68% 0.68% 0.69% 0.69% 0.69% 0.68% 0.68% 0.67% 0.66% 0.66%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
El Salvador: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.39 0.12 0.07 0.04 0.04 0.03 0.69
0.03 0.01 0.01 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
San Salvador Santa Ana San Miguel Nueva San Salvador Sonsonate Cojutepeque Total
459 976 1,169 1,402 1,430 1,564
2.18 0.65 0.41 0.25 0.22 0.15 3.86
56.44 16.93 10.67 6.38 5.77 3.80 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.11
FALKLAND ISLANDS Tea (US $ mln): Falkland Islands 2001 - 2011 Falkland Islands % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
122 Falkland Islands: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Stanley
2,026
Total
0.01 0.01
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.12
FRENCH GUIANA Tea (US $ mln): French Guiana 2001 - 2011 French Guiana % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.14 0.15 0.15 0.15 0.16 0.16 0.16 0.17 0.17 0.17 0.18
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
French Guiana: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.00 0.00 0.00 0.00 0.03
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Cayenne Kourou Remire Saint Laurent Sinnamary Total
1,655 1,949 1,977 1,992 2,044
0.11 0.02 0.02 0.01 0.01 0.16
66.67 11.67 10.00 8.33 3.33 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America 6.13
123
GUATEMALA Tea (US $ mln): Guatemala 2001 - 2011 Guatemala % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
6.96 7.02 7.07 7.12 7.20 7.45 7.73 8.02 8.33 8.65 8.98
1.30% 1.31% 1.32% 1.33% 1.33% 1.33% 1.32% 1.31% 1.30% 1.30% 1.29%
0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.10% 0.10%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Guatemala: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.98 0.07 0.07 0.04 0.04 0.04 0.04 0.04 1.33
0.08 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.11
_________________________________________________________________________________________________________
Guatemala City Escuintla Quezaltenango Puerto Barrios Retalhuleu Coban Chiquimula Mazatenango Total
214 1,178 1,203 1,394 1,404 1,426 1,427 1,466
5.51 0.40 0.38 0.25 0.25 0.23 0.22 0.20 7.45
74.02 5.39 5.11 3.36 3.29 3.08 3.01 2.73 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.14
GUYANA Tea (US $ mln): Guyana 2001 - 2011 Guyana % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.51 0.52 0.52 0.52 0.53 0.55 0.57 0.59 0.61 0.64 0.66
0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.09%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
124 Guyana: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.07 0.01 0.01 0.00 0.00 0.10
0.01 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Georgetown Linden New Amsterdam Corriverton Mahaicony Total
1,168 1,776 1,854 1,926 2,007
0.41 0.06 0.04 0.02 0.01 0.55
75.19 11.28 7.52 4.14 1.88 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.15
HONDURAS Tea (US $ mln): Honduras 2001 - 2011 Honduras % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.67 2.66 2.65 2.65 2.66 2.77 2.90 3.04 3.19 3.34 3.50
0.50% 0.50% 0.50% 0.49% 0.49% 0.49% 0.50% 0.50% 0.50% 0.50% 0.50%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Honduras: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.22 0.15 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.49
0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Tegucigalpa San Pedro Sula La Ceiba Choluteca El Progreso Puerto Cortes Comayagua Tela Siguatepeque Santa Rosa de Copan Danli Total
701 861 1,598 1,604 1,623 1,730 1,775 1,806 1,821 1,857 1,863
1.24 0.83 0.13 0.13 0.12 0.08 0.06 0.05 0.05 0.04 0.04 2.77
44.79 29.98 4.61 4.54 4.26 2.94 2.24 1.96 1.82 1.47 1.40 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America 6.16
125
MEXICO Tea (US $ mln): Mexico 2001 - 2011 Mexico % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
149.65 147.81 145.87 143.94 143.31 150.41 159.22 168.55 178.43 188.88 199.94
27.99% 27.61% 27.22% 26.84% 26.56% 26.83% 27.20% 27.56% 27.93% 28.30% 28.67%
2.35% 2.30% 2.25% 2.20% 2.16% 2.18% 2.20% 2.23% 2.25% 2.28% 2.30%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Mexico: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
7.62 1.47 1.11 1.10 0.98 0.94 0.91 0.89 0.63 0.63 0.62 0.56 0.56 0.52 0.52 7.78 26.83
0.62 0.12 0.09 0.09 0.08 0.08 0.07 0.07 0.05 0.05 0.05 0.05 0.05 0.04 0.04 0.63 2.18
_________________________________________________________________________________________________________
Mexico City Guadalajara Nezahualcoyotl Puebla Monterrey Leon Ciudad Juarez Tijuana Culiacan Mexicali Acapulco Chihuahua S. Luis Potosi Aguascalientes Morelia Others Total
25 171 202 204 216 224 232 235 310 311 314 337 342 370 372
42.74 8.23 6.22 6.16 5.48 5.25 5.10 5.00 3.51 3.51 3.46 3.16 3.15 2.94 2.91 43.60 150.41
28.42 5.47 4.13 4.10 3.64 3.49 3.39 3.32 2.33 2.33 2.30 2.10 2.10 1.95 1.94 28.99 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America 6.17
126
NICARAGUA Tea (US $ mln): Nicaragua 2001 - 2011 Nicaragua % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.06 2.05 2.05 2.04 2.05 2.13 2.23 2.34 2.45 2.57 2.70
0.38% 0.38% 0.38% 0.38% 0.38% 0.38% 0.38% 0.38% 0.38% 0.39% 0.39%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Nicaragua: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.18 0.09 0.03 0.02 0.02 0.02 0.01 0.01 0.01 0.38
0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Managua Rosita Leon Granada Masaya Chinandega Matagalpa San Carlos Esteli Total
784 1,092 1,559 1,591 1,641 1,666 1,802 1,820 1,839
1.01 0.48 0.15 0.13 0.11 0.10 0.05 0.05 0.05 2.13
47.30 22.54 7.00 6.17 5.20 4.72 2.57 2.36 2.15 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.18
PANAMA Tea (US $ mln): Panama 2001 - 2011 Panama % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.48 2.50 2.53 2.55 2.59 2.67 2.76 2.86 2.96 3.07 3.18
0.46% 0.47% 0.47% 0.48% 0.48% 0.48% 0.47% 0.47% 0.46% 0.46% 0.46%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
127 Panama: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.30 0.05 0.04 0.03 0.02 0.02 0.01 0.01 0.48
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Panama Colon David La Chorrera Penonome Santiago Bocas del Toro Tocumen Total
576 1,343 1,463 1,493 1,614 1,619 1,853 1,862
1.68 0.28 0.20 0.19 0.12 0.12 0.04 0.04 2.67
62.90 10.55 7.64 6.94 4.51 4.46 1.54 1.46 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.19
PARAGUAY Tea (US $ mln): Paraguay 2001 - 2011 Paraguay % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.79 3.86 3.93 4.00 4.07 4.18 4.30 4.42 4.54 4.67 4.80
0.71% 0.72% 0.73% 0.75% 0.75% 0.75% 0.73% 0.72% 0.71% 0.70% 0.69%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Paraguay: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.45 0.07 0.05 0.05 0.04 0.02 0.02 0.02 0.01 0.01 0.01 0.75
0.04 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Asuncion Puerto Stroessner San Lorenzo Pedro Juan Caballero Fernando de la Mora Encarnacion Pilar Concepción Villarrica Coronel Oviedo Caaguazu Total
417 1,204 1,351 1,352 1,401 1,653 1,701 1,702 1,743 1,744 1,759
2.50 0.38 0.27 0.27 0.25 0.11 0.09 0.09 0.08 0.08 0.07 4.18
59.85 9.03 6.57 6.57 5.91 2.55 2.13 2.13 1.81 1.81 1.64 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America 6.20
128
PERU Tea (US $ mln): Peru 2001 - 2011 Peru % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
18.76 18.86 18.94 19.01 19.18 19.88 20.70 21.55 22.43 23.36 24.31
3.51% 3.52% 3.53% 3.55% 3.55% 3.55% 3.54% 3.52% 3.51% 3.50% 3.49%
0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.28% 0.28% 0.28% 0.28%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Peru: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.99 0.26 0.24 0.21 0.17 0.13 0.12 0.11 0.11 0.09 0.06 0.06 3.55
0.16 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.29
_________________________________________________________________________________________________________
Lima Arequipa Callao Trujillo Chiclayo Piura Chimbote Cuzco Iquitos Huancayo Sullana Pucallpa Total
134 643 664 711 802 933 964 1,002 1,011 1,091 1,240 1,257
11.15 1.43 1.36 1.19 0.96 0.72 0.68 0.62 0.60 0.48 0.35 0.34 19.88
56.10 7.21 6.82 5.98 4.81 3.62 3.40 3.11 3.02 2.42 1.78 1.72 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America 6.21
129
SURINAME Tea (US $ mln): Suriname 2001 - 2011 Suriname % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.21 0.21 0.22 0.22 0.23 0.23 0.24 0.24 0.25 0.25 0.26
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Suriname: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.00 0.00 0.00 0.00 0.04
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Paramaribo Nieuw Nickerie Marienburg Moengo Totness Total
1,462 1,979 2,029 2,061 2,069
0.20 0.02 0.01 0.00 0.00 0.23
87.39 6.72 3.36 1.68 0.84 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.22
URUGUAY Tea (US $ mln): Uruguay 2001 - 2011 Uruguay % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
4.30 4.42 4.55 4.68 4.81 4.90 4.98 5.07 5.16 5.25 5.34
0.80% 0.83% 0.85% 0.87% 0.89% 0.87% 0.85% 0.83% 0.81% 0.79% 0.77%
0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
130 Uruguay: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.65 0.04 0.04 0.03 0.03 0.02 0.02 0.02 0.02 0.87
0.05 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07
_________________________________________________________________________________________________________
Montevideo Salto Paysandu Las Piedras Rivera Melo Tacuarembo Mercedes Minas Total
296 1,413 1,435 1,509 1,537 1,609 1,626 1,649 1,659
3.65 0.24 0.22 0.18 0.16 0.12 0.12 0.11 0.10 4.90
74.51 4.84 4.48 3.64 3.34 2.51 2.39 2.21 2.09 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
6.23
VENEZUELA Tea (US $ mln): Venezuela 2001 - 2011 Venezuela % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
22.12 22.28 22.42 22.56 22.79 23.58 24.51 25.46 26.46 27.49 28.57
4.14% 4.16% 4.18% 4.21% 4.22% 4.21% 4.19% 4.16% 4.14% 4.12% 4.10%
0.35% 0.35% 0.35% 0.34% 0.34% 0.34% 0.34% 0.34% 0.33% 0.33% 0.33%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Latin America
131 Venezuela: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.12 0.43 0.38 0.29 0.24 0.17 0.16 0.11 0.11 0.09 0.09 0.08 0.08 0.08 0.08 0.71 4.21
0.09 0.03 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.06 0.34
_________________________________________________________________________________________________________
Caracas Maracaibo Valencia Maracay Barquisimeto Petare Ciudad Guayana San Cristobal La Guaira Baruta Ciudad Bolivar Maturin Merida Cumana Barcelona Others Total
198 425 465 584 669 812 824 997 1,018 1,082 1,090 1,100 1,104 1,112 1,143
6.30 2.39 2.13 1.60 1.33 0.94 0.92 0.62 0.59 0.49 0.48 0.47 0.47 0.46 0.43 3.97 23.58
26.70 10.15 9.01 6.80 5.65 3.97 3.89 2.65 2.51 2.08 2.04 1.99 1.98 1.95 1.81 16.83 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
7 7.1
132
NORTH AMERICA & THE CARIBBEAN EXECUTIVE SUMMARY
Country
Market Potential for Tea in North America & the Caribbean (US $ mln): 2006 Latent Demand US $ mln % of North America & the Caribbean
_________________________________________________________________________________________________________
United States Canada Dominican Republic Puerto Rico Cuba Haiti Trinidad and Tobago Jamaica Bahamas Martinique Barbados Guadeloupe Netherlands Antilles Bermuda Aruba Virgin Islands, US Greenland Cayman Islands St. Lucia Antigua and Barbuda Grenada St. Vincent and the Grenadines British Virgin Islands Dominica St. Kitts and Nevis Other Total
1,618.31 125.64 7.97 6.28 3.13 2.03 1.82 1.54 0.73 0.70 0.64 0.59 0.37 0.34 0.32 0.29 0.17 0.15 0.11 0.09 0.06 0.05 0.05 0.05 0.04 0.05 1,771.54
91.35% 7.09% 0.45% 0.35% 0.18% 0.11% 0.10% 0.09% 0.04% 0.04% 0.04% 0.03% 0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 100.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Market Potential for Tea in North America & the Caribbean (US $ mln): 2006
Canada Dominican Republic Puerto Rico United States
www.icongrouponline.com
Other
©2005 ICON Group International, Inc.
North America & the Caribbean
133
The Market for Tea in North America & the Caribbean: 2001 - 2011 US $ mln % of Globe
Year
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1,434.46 1,497.04 1,559.86 1,625.19 1,694.36 1,771.54 1,853.09 1,938.41 2,027.65 2,121.01 2,218.68
22.54 23.30 24.07 24.85 25.55 25.64 25.63 25.62 25.61 25.60 25.58
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.2
ANTIGUA AND BARBUDA
Year
Tea (US $ mln): Antigua and Barbuda 2001 - 2011 Antigua and Barbuda % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.08 0.08 0.08 0.08 0.08 0.09 0.09 0.09 0.10 0.10 0.11
0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Antigua and Barbuda: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00
0.00 0.00 0.00
_________________________________________________________________________________________________________
Saint John's Codrington Total
1,721 2,067
0.08 0.00 0.09
97.30 2.70 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean 7.3
134
ARUBA Tea (US $ mln): Aruba 2001 - 2011 Aruba % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.30 0.31 0.31 0.31 0.31 0.32 0.34 0.35 0.36 0.38 0.39
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Aruba: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01 0.02
0.00 0.00 0.00
_________________________________________________________________________________________________________
Oranjestad Sint Nicolaas Total
1,514 1,560
0.17 0.15 0.32
54.05 45.95 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.4
BAHAMAS Tea (US $ mln): Bahamas 2001 - 2011 Bahamas % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.70 0.70 0.70 0.70 0.70 0.73 0.76 0.80 0.84 0.87 0.91
0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
135
Bahamas: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.01 0.04
0.01 0.00 0.01
_________________________________________________________________________________________________________
Nassau Freeport
1,001 1,644
Total
0.62 0.11 0.73
84.91 15.09 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.5
BARBADOS Tea (US $ mln): Barbados 2001 - 2011 Barbados % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.60 0.61 0.61 0.62 0.62 0.64 0.67 0.69 0.72 0.75 0.77
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.03%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Barbados: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.04
0.01 0.01
_________________________________________________________________________________________________________
Bridgetown Total
982
0.64 0.64
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean 7.6
136
BERMUDA Tea (US $ mln): Bermuda 2001 - 2011 Bermuda % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.31 0.31 0.32 0.32 0.33 0.34 0.35 0.36 0.37 0.38 0.39
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Bermuda: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01 0.02
0.00 0.00 0.00
_________________________________________________________________________________________________________
Hamilton Saint George Total
1,468 1,585
0.20 0.13 0.34
60.00 40.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.7 Year
BRITISH VIRGIN ISLANDS Tea (US $ mln): British Virgin Islands 2001 - 2011 British Virgin Islands % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.06 0.06 0.06 0.07
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
137
British Virgin Islands: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Road Town Total
1,817
0.05 0.05
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.8
CANADA Tea (US $ mln): Canada 2001 - 2011 Canada % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
119.84 120.03 120.12 120.18 120.91 125.64 131.24 137.10 143.21 149.59 156.26
8.35% 8.02% 7.70% 7.40% 7.14% 7.09% 7.08% 7.07% 7.06% 7.05% 7.04%
1.88% 1.87% 1.85% 1.84% 1.82% 1.82% 1.82% 1.81% 1.81% 1.81% 1.80%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Canada: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
2.12 1.81 0.85 0.51 0.39 0.37 0.36 0.19 0.11 0.10 0.07 0.07 0.06 0.04 0.04 7.09
0.54 0.46 0.22 0.13 0.10 0.09 0.09 0.05 0.03 0.03 0.02 0.02 0.02 0.01 0.01 1.82
_________________________________________________________________________________________________________
Toronto Montreal Vancouver Ottawa Calgary Winnipeg Edmonton Hamilton Regina Quebec Halifax Thunder Bay Saint John's Niagara Falls Victoria Total
29 37 105 163 187 195 199 321 513 547 699 704 763 882 930
37.57 32.02 15.14 8.98 6.97 6.52 6.29 3.37 1.92 1.81 1.25 1.23 1.05 0.79 0.72 125.64
29.90 25.49 12.05 7.15 5.55 5.19 5.01 2.68 1.53 1.44 0.99 0.98 0.84 0.63 0.58 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean 7.9
138
CAYMAN ISLANDS Tea (US $ mln): Cayman Islands 2001 - 2011 Cayman Islands % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.15 0.15 0.15 0.14 0.15 0.15 0.16 0.17 0.17 0.18 0.19
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Cayman Islands: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
George Town West Bay Savannah Bodden Town Total
1,709 1,845 1,996 2,037
0.09 0.04 0.01 0.01 0.15
58.33 29.17 8.33 4.17 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.10
CUBA Tea (US $ mln): Cuba 2001 - 2011 Cuba % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.05 3.03 3.02 3.00 3.00 3.13 3.29 3.46 3.64 3.82 4.02
0.21% 0.20% 0.19% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
139
Cuba: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.09 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.18
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Havana Santiago de Cuba Camagüey Holguin Guantanamo Santa Clara Bayamo Cienfuegos Pinar del Rio Las Tunas Matanzas Total
577 1,295 1,434 1,513 1,548 1,556 1,677 1,687 1,698 1,700 1,704
1.66 0.31 0.22 0.18 0.16 0.15 0.10 0.09 0.09 0.09 0.09 3.13
52.92 10.02 7.07 5.60 4.96 4.83 3.06 2.98 2.88 2.85 2.83 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.11
DOMINICA Tea (US $ mln): Dominica 2001 - 2011 Dominica % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.04 0.04 0.04 0.04 0.05 0.05 0.05 0.05 0.05 0.05 0.05
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Dominica: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00 0.00 0.00 0.00
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Roseau Portsmouth Marigot Berekua Saint Joseph Total
1,897 2,057 2,058 2,059 2,060
0.03 0.00 0.00 0.00 0.00 0.05
64.71 8.82 8.82 8.82 8.82 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean 7.12
140
DOMINICAN REPUBLIC Tea (US $ mln): Dominican Republic 2001 - 2011 Dominican Republic % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
8.04 7.91 7.77 7.63 7.57 7.97 8.48 9.01 9.58 10.18 10.83
0.56% 0.53% 0.50% 0.47% 0.45% 0.45% 0.46% 0.46% 0.47% 0.48% 0.49%
0.13% 0.12% 0.12% 0.12% 0.11% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Dominican Republic: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.29 0.06 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.45
0.07 0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.12
_________________________________________________________________________________________________________
Santo Domingo Santiago La Romana San Pedro de Macoris San Francisco de Macoris La Vega San Juan Barahona Puerto Plata Total
229 769 1,219 1,274 1,306 1,419 1,500 1,501 1,528
5.16 1.04 0.37 0.33 0.31 0.23 0.18 0.18 0.17 7.97
64.68 13.07 4.63 4.13 3.85 2.94 2.29 2.29 2.11 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.13
GREENLAND Tea (US $ mln): Greenland 2001 - 2011 Greenland % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.16 0.16 0.16 0.17 0.17 0.17 0.18 0.18 0.19 0.19 0.20
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
141
Greenland: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Nuuk Holsteinsborg Jakobshavn Egedesminde Sukkertoppen Julianehab Frederikshab Narsarsuaq Christianshab Nanortalik Thule Scoresbysund Godhavn Ammassalik Uppernavik Total
1,822 1,933 1,969 1,997 1,998 1,999 2,023 2,024 2,025 2,050 2,051 2,052 2,053 2,054 2,055
0.05 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.17
28.57 11.90 9.52 7.14 7.14 7.14 4.76 4.76 4.76 2.38 2.38 2.38 2.38 2.38 2.38 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.14
GRENADA Tea (US $ mln): Grenada 2001 - 2011 Grenada % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.06 0.06 0.06 0.06 0.06 0.06 0.07 0.07 0.08 0.08 0.09
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Grenada: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00
0.00 0.00 0.00
_________________________________________________________________________________________________________
Saint George's Gouyave Total
1,813 1,993
0.05 0.01 0.06
80.00 20.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean 7.15
142
GUADELOUPE Tea (US $ mln): Guadeloupe 2001 - 2011 Guadeloupe % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.52 0.54 0.55 0.56 0.57 0.59 0.60 0.62 0.63 0.64 0.66
0.04% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Guadeloupe: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Les Abymes Pointe-a-Pitre Le Gosier Moule Sainte Anne Morne-a-l'Eau Petit Bourg Sainte Rose Basse-Terre Saint-Claude Total
1,516 1,751 1,791 1,825 1,836 1,847 1,855 1,864 1,865 1,907
0.17 0.07 0.06 0.05 0.05 0.04 0.04 0.04 0.04 0.03 0.59
29.44 12.15 9.81 8.41 7.94 7.48 7.01 6.54 6.54 4.67 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.16
HAITI Tea (US $ mln): Haiti 2001 - 2011 Haiti % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.85 1.88 1.91 1.94 1.97 2.03 2.09 2.15 2.21 2.28 2.34
0.13% 0.13% 0.12% 0.12% 0.12% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
143
Haiti: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.08 0.01 0.01 0.01 0.01 0.00 0.11
0.02 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Port-au-Prince Cap-Haitien Petionville Les Cayes Gonaives Port-de-Paix Total
646 1,457 1,639 1,646 1,647 1,769
1.43 0.21 0.11 0.11 0.11 0.07 2.03
70.39 10.12 5.51 5.36 5.36 3.27 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.17
JAMAICA Tea (US $ mln): Jamaica 2001 - 2011 Jamaica % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.38 1.41 1.44 1.47 1.51 1.54 1.58 1.62 1.66 1.70 1.74
0.10% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08% 0.08% 0.08%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Jamaica: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.06 0.01 0.01 0.00 0.00 0.00 0.09
0.02 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Kingston Spanish Town Montego Bay May Pen Mandeville Savanna-la-Mar Total
766 1,510 1,576 1,729 1,755 1,903
1.05 0.18 0.14 0.08 0.07 0.03 1.54
67.83 11.50 9.04 5.30 4.52 1.81 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean 7.18
144
MARTINIQUE Tea (US $ mln): Martinique 2001 - 2011 Martinique % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.62 0.64 0.65 0.67 0.68 0.70 0.71 0.73 0.75 0.76 0.78
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Martinique: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.04
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Fort-de-France Le Lamentin Sainte Marie Schoelcher Le François La Trinité Ducos Saint Pierre Total
1,211 1,693 1,781 1,804 1,829 1,882 1,966 1,967
0.37 0.09 0.06 0.05 0.05 0.03 0.02 0.02 0.70
53.66 13.17 8.78 7.80 6.83 4.88 2.44 2.44 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.19 Year
NETHERLANDS ANTILLES Tea (US $ mln): Netherlands Antilles 2001 - 2011 Netherlands Antilles % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.32 0.33 0.34 0.36 0.37 0.37 0.38 0.38 0.38 0.38 0.39
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
145
Netherlands Antilles: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.00 0.00 0.02
0.01 0.00 0.00 0.01
_________________________________________________________________________________________________________
Willemstad Philipsburg Kralendijk Total
1,238 1,964 2,064
0.35 0.02 0.00 0.37
94.70 4.55 0.76 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.20
PUERTO RICO Tea (US $ mln): Puerto Rico 2001 - 2011 Puerto Rico % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
5.85 5.91 5.96 6.00 6.08 6.28 6.51 6.75 7.00 7.26 7.53
0.41% 0.39% 0.38% 0.37% 0.36% 0.35% 0.35% 0.35% 0.35% 0.34% 0.34%
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Puerto Rico: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.08 0.04 0.04 0.04 0.03 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.35
0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09
_________________________________________________________________________________________________________
San Juan Bayamon Ponce Carolina Caguas Guaynabo Mayaguez Arecibo Toa Baja Trujillo Alto Aguadilla Cayey Guayama Fajardo Catano Total
639 893 992 996 1,103 1,247 1,266 1,267 1,303 1,400 1,443 1,524 1,575 1,597 1,650
1.44 0.77 0.63 0.63 0.47 0.35 0.34 0.34 0.31 0.25 0.22 0.17 0.14 0.13 0.11 6.28
22.99 12.29 10.07 9.99 7.43 5.56 5.35 5.34 4.91 3.96 3.46 2.69 2.23 2.03 1.72 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean 7.21
146
ST. KITTS AND NEVIS Tea (US $ mln): St. Kitts and Nevis 2001 - 2011 St. Kitts and Nevis % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.04 0.04 0.04 0.04 0.04 0.04 0.05 0.05 0.05 0.05 0.06
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
St. Kitts and Nevis: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00
0.00 0.00 0.00
_________________________________________________________________________________________________________
Basseterre Charlestown Total
1,851 2,068
0.04 0.00 0.04
95.00 5.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.22
ST. LUCIA Tea (US $ mln): St. Lucia 2001 - 2011 St. Lucia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.10 0.10 0.10 0.11 0.11 0.11 0.11 0.12 0.12 0.12 0.13
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
147
St. Lucia: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Castries Vieux Fort Total
1,690 1,943
0.09 0.02 0.11
82.81 17.19 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.23 Year
ST. VINCENT AND THE GRENADINES Tea (US $ mln): St. Vincent and the Grenadines 2001 - 2011 St. Vincent and the Grenadines % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.06 0.06 0.06 0.06
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
St. Vincent and the Grenadines: Tea in 2006, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Kingstown Georgetown Total
1,826 2,065
0.05 0.00 0.05
95.00 5.00 100.00
0.00 0.00 0.00
0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean 7.24
148
TRINIDAD AND TOBAGO Tea (US $ mln): Trinidad and Tobago 2001 - 2011 Trinidad and Tobago % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.76 1.75 1.75 1.74 1.75 1.82 1.91 2.00 2.10 2.20 2.31
0.12% 0.12% 0.11% 0.11% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Trinidad and Tobago: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.05 0.03 0.02 0.00 0.10
0.01 0.01 0.01 0.00 0.03
_________________________________________________________________________________________________________
Port-of-Spain San Fernando Arima Scarborough Total
856 1,085 1,162 1,716
0.83 0.49 0.42 0.09 1.82
45.67 26.77 22.83 4.72 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.25
UNITED STATES Tea (US $ mln): United States 2001 - 2011 United States % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1,288.28 1,350.64 1,413.36 1,478.62 1,546.88 1,618.31 1,693.02 1,771.19 1,852.97 1,938.52 2,028.02
89.81% 90.22% 90.61% 90.98% 91.30% 91.35% 91.36% 91.37% 91.38% 91.40% 91.41%
20.24% 21.02% 21.81% 22.61% 23.32% 23.42% 23.42% 23.41% 23.40% 23.39% 23.38%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
149
United States: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
20.78 7.52 6.91 4.02 3.57 2.55 2.52 2.48 2.41 2.31 2.30 1.92 1.64 1.53 1.49 27.38 91.35
5.33 1.93 1.77 1.03 0.91 0.65 0.65 0.64 0.62 0.59 0.59 0.49 0.42 0.39 0.38 7.02 23.42
_________________________________________________________________________________________________________
New York Los Angeles Chicago Houston Philadelphia Dallas San Jose San Francisco San Diego Detroit Phoenix San Antonio Indianapolis Baltimore Washington D.C. Others Total
1 3 4 10 13 20 21 23 24 27 28 34 40 49 50
368.14 133.27 122.50 71.30 63.21 45.15 44.63 43.94 42.75 40.98 40.73 34.09 29.07 27.14 26.44 484.97 1618.31
22.75 8.23 7.57 4.41 3.91 2.79 2.76 2.71 2.64 2.53 2.52 2.11 1.80 1.68 1.63 29.97 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
7.26 Year
VIRGIN ISLANDS, US Tea (US $ mln): Virgin Islands, US 2001 - 2011 Virgin Islands, US % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.26 0.26 0.27 0.27 0.28 0.29 0.29 0.30 0.31 0.31 0.32
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
North America & the Caribbean
150
Virgin Islands, US: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.00 0.00 0.00 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Charlotte Amalie Road Town Frederiksted Christiansted Cruz Bay Spanish Town Total
1,535 1,878 1,879 1,912 1,961 2,021
0.16 0.03 0.03 0.03 0.02 0.01 0.29
57.58 12.12 12.12 9.09 6.06 3.03 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana
8 8.1
151
OCEANA EXECUTIVE SUMMARY Market Potential for Tea in Oceana (US $ mln): 2006 Latent Demand US $ mln
Country
% of Oceana
_________________________________________________________________________________________________________
Australia New Zealand Fiji Guam New Caledonia French Polynesia Solomon Islands Northern Mariana Island Western Samoa American Samoa Micronesia Federation Vanuatu Tonga Palau Marshall Islands Cook Islands Kiribati Nauru Norfolk Island Christmas Island Wallis and Futuna Tuvalu Niue Tokelau Cocos (Keeling) Island Other Total
72.44 10.93 0.90 0.51 0.48 0.42 0.14 0.14 0.09 0.08 0.04 0.04 0.04 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 86.35
83.89% 12.65% 1.04% 0.59% 0.56% 0.48% 0.17% 0.17% 0.11% 0.09% 0.05% 0.04% 0.04% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 100.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Market Potential for Tea in Oceana (US $ mln): 2006
New Zealand Fiji Guam Australia
www.icongrouponline.com
Other
©2005 ICON Group International, Inc.
Oceana
152 The Market for Tea in Oceana: 2001 - 2011 US $ mln % of Globe
Year
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
82.45 82.55 82.58 82.60 83.09 86.35 90.22 94.28 98.52 102.95 107.59
1.30 1.28 1.27 1.26 1.25 1.25 1.25 1.25 1.24 1.24 1.24
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.2
AMERICAN SAMOA Tea (US $ mln): American Samoa 2001 - 2011 American Samoa % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.07 0.07 0.07 0.08 0.08 0.08 0.08 0.08 0.09 0.09 0.09
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
American Samoa: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.03 0.02 0.02 0.01 0.01 0.09
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Pago Pago Fagatogo Leone Vaitogi Utulei Total
1,911 1,958 1,959 2,018 2,019
0.03 0.02 0.02 0.01 0.01 0.08
33.33 22.22 22.22 11.11 11.11 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana 8.3
153
AUSTRALIA Tea (US $ mln): Australia 2001 - 2011 Australia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
69.52 69.49 69.40 69.30 69.61 72.44 75.82 79.35 83.04 86.91 90.96
84.32% 84.18% 84.04% 83.90% 83.79% 83.89% 84.03% 84.16% 84.30% 84.42% 84.55%
1.09% 1.08% 1.07% 1.06% 1.05% 1.05% 1.05% 1.05% 1.05% 1.05% 1.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Australia: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
24.59 24.26 15.32 7.73 3.94 2.65 1.25 1.25 0.87 0.61 0.55 0.46 0.41 83.89
0.31 0.30 0.19 0.10 0.05 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 1.05
_________________________________________________________________________________________________________
Sydney Melbourne Brisbane Perth Adelaide Canberra Newcastle Gold Coast Hobart Wollongong Townsville Darwin Geelong Total
65 67 122 191 316 444 751 754 906 1,055 1,093 1,179 1,243
21.24 20.95 13.23 6.67 3.40 2.28 1.08 1.08 0.75 0.53 0.48 0.40 0.35 72.44
29.32 28.92 18.26 9.21 4.70 3.15 1.49 1.49 1.03 0.73 0.66 0.55 0.49 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana 8.4
154
CHRISTMAS ISLAND Tea (US $ mln): Christmas Island 2001 - 2011 Christmas Island % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Christmas Island: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
The Settlement Total
2,038
0.01 0.01
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.5
COOK ISLANDS Tea (US $ mln): Cook Islands 2001 - 2011 Cook Islands % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.01 0.01 0.01 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Cook Islands: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.02
0.00 0.00
_________________________________________________________________________________________________________
Avarua
1,976
Total
0.02 0.02
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana 8.6
155
FIJI Tea (US $ mln): Fiji 2001 - 2011 Fiji % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.71 0.76 0.81 0.86 0.91 0.90 0.89 0.87 0.86 0.84 0.83
0.86% 0.92% 0.98% 1.04% 1.09% 1.04% 0.98% 0.92% 0.87% 0.82% 0.77%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Fiji: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.95 0.09 1.04
0.01 0.00 0.01
_________________________________________________________________________________________________________
Suva Nadi
867 1,728
Total
0.82 0.08 0.90
90.91 9.09 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.7
FRENCH POLYNESIA Tea (US $ mln): French Polynesia 2001 - 2011 French Polynesia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.39 0.39 0.40 0.40 0.40 0.42 0.43 0.45 0.46 0.48 0.50
0.47% 0.47% 0.48% 0.48% 0.49% 0.48% 0.48% 0.48% 0.47% 0.47% 0.46%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana
156 French Polynesia: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.25 0.11 0.06 0.03 0.02 0.01 0.48
0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Papeete Mahina Papara Mataiea Afareaitu Teahupoo
1,440 1,695 1,803 1,908 1,952 2,014
Total
0.22 0.09 0.05 0.03 0.02 0.01 0.42
52.17 21.74 13.04 6.52 4.35 2.17 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.8
GUAM Tea (US $ mln): Guam 2001 - 2011 Guam % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.45 0.46 0.48 0.49 0.50 0.51 0.52 0.53 0.54 0.56 0.57
0.55% 0.56% 0.58% 0.59% 0.60% 0.59% 0.58% 0.56% 0.55% 0.54% 0.53%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Guam: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.29 0.15 0.11 0.02 0.01 0.59
0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Dededo Tamuning Santa Rita Talofofo Agana Total
1,389 1,589 1,684 1,950 2,015
0.25 0.13 0.09 0.02 0.01 0.51
49.80 26.17 18.61 3.63 1.79 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana 8.9
157
KIRIBATI Tea (US $ mln): Kiribati 2001 - 2011 Kiribati % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Kiribati: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
Tarawa
2,001
Total
0.01 0.01
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.10
MARSHALL ISLANDS Tea (US $ mln): Marshall Islands 2001 - 2011 Marshall Islands % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.01 0.01 0.01 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Marshall Islands: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.02
0.00 0.00
_________________________________________________________________________________________________________
Majuro
1,971
Total
0.02 0.02
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana 8.11
158
MICRONESIA FEDERATION Tea (US $ mln): Micronesia Federation 2001 - 2011 Micronesia Federation % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.05 0.05
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Micronesia Federation: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.05 0.05
0.00 0.00
_________________________________________________________________________________________________________
Palikir
1,852
Total
0.04 0.04
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.12
NAURU Tea (US $ mln): Nauru 2001 - 2011 Nauru % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Nauru: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
Yaren
2,009
Total
0.01 0.01
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana 8.13
159
NEW CALEDONIA Tea (US $ mln): New Caledonia 2001 - 2011 New Caledonia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.46 0.46 0.46 0.46 0.47 0.48 0.50 0.52 0.55 0.57 0.59
0.55% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.55% 0.55% 0.55%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
New Caledonia: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.43 0.04 0.03 0.03 0.02 0.01 0.01 0.56
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Noumea Dumbea Canala Bourail Thio Hienghene Houailu Total
1,215 1,886 1,928 1,929 1,968 2,004 2,040
0.37 0.03 0.02 0.02 0.02 0.01 0.01 0.48
76.74 6.98 4.65 4.65 3.49 2.33 1.16 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.14
NEW ZEALAND Tea (US $ mln): New Zealand 2001 - 2011 New Zealand % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
10.31 10.36 10.41 10.45 10.54 10.93 11.38 11.84 12.33 12.84 13.36
12.51% 12.56% 12.60% 12.65% 12.69% 12.65% 12.61% 12.56% 12.52% 12.47% 12.42%
0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.15% 0.15%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana
160 New Zealand: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
4.81 1.62 1.58 0.77 0.55 0.54 0.49 0.40 0.36 0.26 0.25 0.24 0.24 0.21 0.20 0.16 12.65
0.06 0.02 0.02 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.16
_________________________________________________________________________________________________________
Auckland Wellington Christchurch Hamilton Napier-Hastings Dunedin Waitemata Tauranga Palmerston North Rotorua Nelson Invercargill New Plymouth Whangarei Wanganui Others Total
265 656 662 971 1,098 1,106 1,151 1,252 1,302 1,431 1,449 1,456 1,461 1,497 1,519
4.15 1.40 1.36 0.66 0.47 0.46 0.42 0.34 0.31 0.22 0.21 0.21 0.20 0.18 0.17 0.14 10.93
38.01 12.80 12.46 6.06 4.32 4.25 3.87 3.15 2.83 2.03 1.94 1.89 1.87 1.69 1.57 1.25 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.15
NIUE Tea (US $ mln): Niue 2001 - 2011 Niue % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Niue: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Alofi
2,076
Total
0.00 0.00
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana 8.16
161
NORFOLK ISLAND Tea (US $ mln): Norfolk Island 2001 - 2011 Norfolk Island % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Norfolk Island: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
Kingston
2,031
Total
0.01 0.01
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.17
NORTHERN MARIANA ISLAND Tea (US $ mln): Northern Mariana Island 2001 - 2011 Northern Mariana Island % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.13 0.13 0.13 0.14 0.14 0.14 0.15 0.15 0.15 0.16 0.16
0.15% 0.16% 0.16% 0.17% 0.17% 0.17% 0.16% 0.16% 0.16% 0.15% 0.15%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Northern Mariana Island: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.17 0.17
0.00 0.00
_________________________________________________________________________________________________________
Saipan
1,571
Total
0.14 0.14
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana 8.18
162
PALAU Tea (US $ mln): Palau 2001 - 2011 Palau % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Palau: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.02
0.00 0.00
_________________________________________________________________________________________________________
Koror
1,937
Total
0.02 0.02
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.19
SOLOMON ISLANDS Tea (US $ mln): Solomon Islands 2001 - 2011 Solomon Islands % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.13 0.13 0.13 0.14 0.14 0.14 0.15 0.15 0.16 0.16 0.16
0.16% 0.16% 0.16% 0.17% 0.17% 0.17% 0.16% 0.16% 0.16% 0.16% 0.15%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Solomon Islands: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.17 0.17
0.00 0.00
_________________________________________________________________________________________________________
Honiara
1,570
Total
0.14 0.14
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana 8.20
163
TOKELAU Tea (US $ mln): Tokelau 2001 - 2011 Tokelau % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Tokelau: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Tokelau
2,077
Total
0.00 0.00
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.21
TONGA Tea (US $ mln): Tonga 2001 - 2011 Tonga % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.05
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Tonga: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.04
0.00 0.00
_________________________________________________________________________________________________________
Nuku'alofa Total
1,872
0.04 0.04
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana 8.22
164
TUVALU Tea (US $ mln): Tuvalu 2001 - 2011 Tuvalu % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Tuvalu: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Funafuti
2,070
Total
0.00 0.00
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.23
VANUATU Tea (US $ mln): Vanuatu 2001 - 2011 Vanuatu % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.03 0.03 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04 0.04
0.04% 0.04% 0.04% 0.04% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Vanuatu: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.04
0.00 0.00
_________________________________________________________________________________________________________
Port Vila
1,867
Total
0.04 0.04
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Oceana 8.24
165
WALLIS AND FUTUNA Tea (US $ mln): Wallis and Futuna 2001 - 2011 Wallis and Futuna % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01 0.01 0.01
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Wallis and Futuna: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
Mata-utu
2,047
Total
0.00 0.00
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
8.25
WESTERN SAMOA Tea (US $ mln): Western Samoa 2001 - 2011 Western Samoa % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.09 0.09 0.09 0.09 0.09 0.09 0.10 0.10 0.11 0.12 0.12
0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Western Samoa: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.11 0.11
0.00 0.00
_________________________________________________________________________________________________________
Apia
1,686
Total
0.09 0.09
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
The Middle East
9 9.1
166
THE MIDDLE EAST EXECUTIVE SUMMARY Market Potential for Tea in the Middle East (US $ mln): 2006 Latent Demand US $ mln % of the Middle East
Country
_________________________________________________________________________________________________________
Turkey Pakistan Saudi Arabia Iran Israel Iraq Uzbekistan United Arab Emirates Syrian Arab Republic Kuwait Azerbaijan Turkmenistan Afghanistan Oman Lebanon Jordan Qatar Yemen Kyrgyzstan Bahrain Armenia Tajikistan Palestine Total
72.60 45.85 37.57 33.28 18.01 9.73 9.63 8.75 8.22 4.79 3.94 3.36 3.34 3.18 2.90 2.77 2.45 2.35 2.06 1.64 1.63 1.19 0.47 279.72
25.96% 16.39% 13.43% 11.90% 6.44% 3.48% 3.44% 3.13% 2.94% 1.71% 1.41% 1.20% 1.19% 1.14% 1.04% 0.99% 0.87% 0.84% 0.74% 0.59% 0.58% 0.42% 0.17% 100.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Market Potential for Tea in the Middle East (US $ mln): 2006 Saudi Arabia
Iran
Pakistan
Other Turkey
www.icongrouponline.com
©2005 ICON Group International, Inc.
The Middle East
167 The Market for Tea in the Middle East: 2001 - 2011 US $ mln % of Globe
Year
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
270.51 269.66 268.62 267.60 268.37 279.72 293.41 307.82 323.01 339.00 355.85
4.25 4.20 4.14 4.09 4.05 4.05 4.06 4.07 4.08 4.09 4.10
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
9.2
AFGHANISTAN Tea (US $ mln): Afghanistan 2001 - 2011 Afghanistan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.98 3.05 3.12 3.19 3.26 3.34 3.41 3.49 3.57 3.65 3.74
1.10% 1.13% 1.16% 1.19% 1.21% 1.19% 1.16% 1.13% 1.11% 1.08% 1.05%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Afghanistan: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.77 0.12 0.10 0.07 0.03 0.03 0.02 0.02 0.02 0.02 1.19
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Kabul Qandahar Herat Mazar-e-Sharif Jalalabad Qonduz Baghlan Meymaneh Pol-e-Khomri Ghazni Total
464 1,261 1,362 1,477 1,713 1,717 1,777 1,784 1,824 1,827
2.14 0.34 0.27 0.20 0.09 0.09 0.06 0.06 0.05 0.05 3.34
64.17 10.18 7.98 5.90 2.61 2.57 1.85 1.80 1.49 1.44 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
The Middle East 9.3
168
ARMENIA Tea (US $ mln): Armenia 2001 - 2011 Armenia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.57 1.57 1.56 1.56 1.56 1.63 1.71 1.79 1.87 1.96 2.06
0.58% 0.58% 0.58% 0.58% 0.58% 0.58% 0.58% 0.58% 0.58% 0.58% 0.58%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Armenia: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.33 0.05 0.05 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.03 0.58
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Yerevan Gyumri Kirovakan Hrazdan Echmiadzin Abovian Kaphan Hoktemberian Charentsavan Artashat Kamo Goris Sevan Ashtarak Others Total
821 1,553 1,602 1,833 1,843 1,846 1,876 1,890 1,909 1,917 1,919 1,941 1,942 1,945
0.92 0.15 0.13 0.05 0.04 0.04 0.04 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.07 1.63
56.57 9.39 7.74 2.89 2.75 2.70 2.15 2.02 1.65 1.51 1.47 1.24 1.24 1.15 4.40 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
The Middle East 9.4
169
AZERBAIJAN Tea (US $ mln): Azerbaijan 2001 - 2011 Azerbaijan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
4.18 4.04 3.91 3.78 3.70 3.94 4.26 4.60 4.97 5.37 5.80
1.55% 1.50% 1.45% 1.41% 1.38% 1.41% 1.45% 1.49% 1.54% 1.58% 1.63%
0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.07%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Azerbaijan: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.98 0.15 0.13 0.04 0.03 0.03 0.02 0.02 0.01 1.41
0.04 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Baku Gyandzha Sumgait Mingechaur Sheki Nakhichevan Lenkoran Stepanakert Shemakha Total
395 1,134 1,234 1,645 1,724 1,735 1,770 1,805 1,899
2.73 0.43 0.36 0.11 0.08 0.08 0.07 0.05 0.03 3.94
69.28 10.96 9.11 2.76 2.09 2.01 1.66 1.38 0.75 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
9.5
BAHRAIN Tea (US $ mln): Bahrain 2001 - 2011 Bahrain % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.58 1.58 1.58 1.57 1.58 1.64 1.72 1.81 1.89 1.98 2.08
0.59% 0.59% 0.59% 0.59% 0.59% 0.59% 0.59% 0.59% 0.59% 0.59% 0.58%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
The Middle East
170 Bahrain: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.29 0.15 0.09 0.04 0.01 0.59
0.01 0.01 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Manama Muharraq Jidd Hafs Isa Town Al Hidd
868 1,159 1,378 1,637 1,868
Total
0.82 0.42 0.26 0.11 0.04 1.64
49.67 25.49 15.69 6.86 2.29 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
9.6
IRAN Tea (US $ mln): Iran 2001 - 2011 Iran % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
31.12 31.38 31.60 31.83 32.18 33.28 34.55 35.86 37.23 38.65 40.12
11.50% 11.64% 11.76% 11.89% 11.99% 11.90% 11.77% 11.65% 11.53% 11.40% 11.27%
0.49% 0.49% 0.49% 0.49% 0.49% 0.48% 0.48% 0.47% 0.47% 0.47% 0.46%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Iran: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
5.10 1.24 0.83 0.82 0.72 0.49 0.47 0.46 0.44 0.25 0.25 0.25 0.22 0.19 0.17 11.90
0.21 0.05 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.48
_________________________________________________________________________________________________________
Tehran Mashad Isfahan Tabriz Shiraz Ahvaz Bakhtaran Qom Karaj Orumiyeh Abadan Rasht Kerman Yazd Bandar 'Abbas Total
110 315 437 443 487 659 672 690 700 940 948 953 1,007 1,046 1,095
14.26 3.46 2.33 2.29 2.00 1.37 1.32 1.28 1.24 0.71 0.69 0.69 0.61 0.54 0.48 33.28
42.86 10.38 7.00 6.89 6.01 4.11 3.98 3.85 3.74 2.13 2.09 2.06 1.82 1.63 1.43 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
The Middle East 9.7
171
IRAQ Tea (US $ mln): Iraq 2001 - 2011 Iraq % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
10.87 10.33 9.81 9.32 9.01 9.73 10.68 11.73 12.88 14.14 15.53
4.02% 3.83% 3.65% 3.48% 3.36% 3.48% 3.64% 3.81% 3.99% 4.17% 4.36%
0.17% 0.16% 0.15% 0.14% 0.14% 0.14% 0.15% 0.16% 0.16% 0.17% 0.18%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Iraq: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.97 0.26 0.24 0.23 0.14 0.12 0.10 0.09 0.08 0.06 0.06 0.06 0.05 0.03 3.48
0.08 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.14
_________________________________________________________________________________________________________
Baghdad Basra Mosul Kirkuk Irbil As-Sulaymaniyah An-Najaf Al-Hillah Karbala An-Nasiriyah Ar-Ramadi Al-Amarah Ba'qubah Samarra Total
215 924 963 987 1,186 1,273 1,336 1,383 1,436 1,533 1,540 1,547 1,584 1,748
5.51 0.73 0.68 0.63 0.40 0.33 0.29 0.25 0.22 0.16 0.16 0.16 0.14 0.07 9.73
56.60 7.51 6.95 6.51 4.07 3.40 2.96 2.62 2.25 1.69 1.67 1.61 1.40 0.75 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
The Middle East 9.8
172
ISRAEL Tea (US $ mln): Israel 2001 - 2011 Israel % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
17.60 17.49 17.36 17.23 17.23 18.01 18.96 19.96 21.00 22.11 23.27
6.51% 6.49% 6.46% 6.44% 6.42% 6.44% 6.46% 6.48% 6.50% 6.52% 6.54%
0.28% 0.27% 0.27% 0.26% 0.26% 0.26% 0.26% 0.26% 0.27% 0.27% 0.27%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Israel: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.87 1.27 0.89 0.56 0.52 0.46 0.46 0.42 6.44
0.08 0.05 0.04 0.02 0.02 0.02 0.02 0.02 0.26
_________________________________________________________________________________________________________
Jerusalem Tel Aviv Haifa Holon Petach-Tikva Ramat Gan Beersheba Bene Beraq Total
227 302 419 602 629 685 691 719
5.22 3.56 2.48 1.56 1.46 1.29 1.28 1.17 18.01
28.97 19.77 13.77 8.65 8.09 7.16 7.10 6.49 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
9.9
JORDAN Tea (US $ mln): Jordan 2001 - 2011 Jordan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.56 2.59 2.62 2.65 2.69 2.77 2.87 2.96 3.06 3.16 3.26
0.94% 0.96% 0.98% 0.99% 1.00% 0.99% 0.98% 0.96% 0.95% 0.93% 0.92%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
The Middle East
173 Jordan: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.56 0.19 0.10 0.08 0.03 0.02 0.02 0.99
0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Amman Zarqa Irbid Salt Ajlun Jarash Madaba
606 1,054 1,348 1,424 1,731 1,797 1,842
Total
1.55 0.53 0.28 0.23 0.08 0.06 0.04 2.77
55.97 19.09 10.07 8.33 2.92 1.99 1.62 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
9.10
KUWAIT Tea (US $ mln): Kuwait 2001 - 2011 Kuwait % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
4.69 4.66 4.62 4.58 4.58 4.79 5.05 5.31 5.60 5.89 6.21
1.73% 1.73% 1.72% 1.71% 1.71% 1.71% 1.72% 1.73% 1.73% 1.74% 1.74%
0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Kuwait: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.58 0.55 0.42 0.17 1.71
0.02 0.02 0.02 0.01 0.07
_________________________________________________________________________________________________________
Salmiya Hawalli Jahra Kuwait
583 611 717 1,105
Total
1.62 1.53 1.17 0.47 4.79
33.77 32.01 24.50 9.71 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
The Middle East 9.11
174
KYRGYZSTAN Tea (US $ mln): Kyrgyzstan 2001 - 2011 Kyrgyzstan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.00 1.99 1.98 1.97 1.97 2.06 2.16 2.28 2.39 2.52 2.65
0.74% 0.74% 0.74% 0.74% 0.73% 0.74% 0.74% 0.74% 0.74% 0.74% 0.74%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Kyrgyzstan: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.46 0.15 0.04 0.04 0.02 0.02 0.74
0.02 0.01 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Bishkek Osh Dzhalal-Abad Przhevalsk Kyzyl-Kiya Naryn Total
692 1,137 1,618 1,636 1,771 1,809
1.28 0.43 0.12 0.11 0.06 0.05 2.06
62.08 20.92 5.80 5.50 3.14 2.55 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
9.12
LEBANON Tea (US $ mln): Lebanon 2001 - 2011 Lebanon % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.63 2.68 2.73 2.78 2.83 2.90 2.99 3.07 3.16 3.25 3.34
0.97% 0.99% 1.02% 1.04% 1.05% 1.04% 1.02% 1.00% 0.98% 0.96% 0.94%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
The Middle East
175 Lebanon: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.67 0.22 0.09 0.04 0.01 1.04
0.03 0.01 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Beirut Tripoli Zahle Sidon Tyre
523 994 1,392 1,605 1,960
Total
1.88 0.63 0.25 0.13 0.02 2.90
64.82 21.61 8.64 4.32 0.61 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
9.13
OMAN Tea (US $ mln): Oman 2001 - 2011 Oman % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.05 3.05 3.05 3.05 3.06 3.18 3.33 3.48 3.64 3.81 3.99
1.13% 1.13% 1.13% 1.14% 1.14% 1.14% 1.13% 1.13% 1.13% 1.12% 1.12%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Oman: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.65 0.22 0.13 0.13 1.14
0.03 0.01 0.01 0.01 0.05
_________________________________________________________________________________________________________
Muscat Matrah Salala Nizwa
543 999 1,224 1,225
Total
1.83 0.62 0.37 0.37 3.18
57.47 19.54 11.49 11.49 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
The Middle East 9.14
176
PAKISTAN Tea (US $ mln): Pakistan 2001 - 2011 Pakistan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
44.06 44.02 43.94 43.86 44.04 45.85 48.00 50.27 52.63 55.11 57.71
16.29% 16.33% 16.36% 16.39% 16.41% 16.39% 16.36% 16.33% 16.29% 16.26% 16.22%
0.69% 0.69% 0.68% 0.67% 0.66% 0.66% 0.66% 0.66% 0.66% 0.67% 0.67%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Pakistan: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
6.29 3.57 1.33 0.96 0.91 0.88 0.80 0.68 0.36 0.35 0.25 16.39
0.25 0.14 0.05 0.04 0.04 0.04 0.03 0.03 0.01 0.01 0.01 0.66
_________________________________________________________________________________________________________
Karachi Lahore Faisalabad Rawalpindi Hyderabad Multan Gujranwala Peshawar Sialkot Sargodha Islamabad Total
88 149 292 398 413 420 450 516 777 795 952
17.60 9.98 3.73 2.69 2.54 2.47 2.23 1.91 1.02 0.98 0.69 45.85
38.40 21.77 8.14 5.86 5.54 5.38 4.86 4.17 2.23 2.15 1.50 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
The Middle East 9.15
177
PALESTINE Tea (US $ mln): Palestine 2001 - 2011 Palestine % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
0.38 0.40 0.43 0.45 0.48 0.47 0.47 0.46 0.45 0.45 0.44
0.14% 0.15% 0.16% 0.17% 0.18% 0.17% 0.16% 0.15% 0.14% 0.13% 0.12%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Palestine: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.11 0.06 0.17
0.00 0.00 0.01
_________________________________________________________________________________________________________
West Bank Gaza Strip Total
1,311 1,517
0.30 0.17 0.47
63.56 36.44 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
9.16
QATAR Tea (US $ mln): Qatar 2001 - 2011 Qatar % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.32 2.33 2.33 2.34 2.36 2.45 2.55 2.66 2.78 2.89 3.02
0.86% 0.86% 0.87% 0.87% 0.88% 0.87% 0.87% 0.86% 0.86% 0.85% 0.85%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
The Middle East
178 Qatar: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.87 0.87
0.04 0.04
_________________________________________________________________________________________________________
Doha
423
Total
2.45 2.45
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
9.17
SAUDI ARABIA Tea (US $ mln): Saudi Arabia 2001 - 2011 Saudi Arabia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
35.67 35.78 35.86 35.94 36.20 37.57 39.19 40.88 42.64 44.48 46.39
13.19% 13.27% 13.35% 13.43% 13.49% 13.43% 13.36% 13.28% 13.20% 13.12% 13.04%
0.56% 0.56% 0.55% 0.55% 0.55% 0.54% 0.54% 0.54% 0.54% 0.54% 0.53%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Saudi Arabia: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
5.01 2.23 1.84 1.00 0.97 0.67 0.34 0.33 0.25 0.23 0.18 0.17 0.11 0.10 13.43
0.20 0.09 0.07 0.04 0.04 0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.54
_________________________________________________________________________________________________________
Jiddah Riyadh Mecca Taif Medina Dammam Hufuf Haradh Tabuk Buraydah Al-Mubarraz Khamis-Mushait Jizan Abha Total
112 200 230 384 397 529 808 813 942 975 1,069 1,101 1,304 1,346
14.02 6.23 5.14 2.80 2.71 1.87 0.94 0.93 0.70 0.65 0.50 0.47 0.31 0.28 37.57
37.31 16.59 13.68 7.46 7.21 4.98 2.51 2.49 1.87 1.74 1.34 1.24 0.82 0.75 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
The Middle East 9.18
179
SYRIAN ARAB REPUBLIC
Year
Tea (US $ mln): Syrian Arab Republic 2001 - 2011 Syrian Arab Republic % of Region
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
7.75 7.79 7.83 7.86 7.94 8.22 8.56 8.90 9.27 9.64 10.03
2.86% 2.89% 2.91% 2.94% 2.96% 2.94% 2.92% 2.89% 2.87% 2.84% 2.82%
0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Syrian Arab Republic: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.00 0.94 0.33 0.19 0.17 0.07 0.07 0.06 0.04 0.04 0.04 2.94
0.04 0.04 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.12
_________________________________________________________________________________________________________
Damascus Aleppo Homs Latakia Hama Dayr az-Zawr Raqqa Hasakeh Tartus Idlib Dar'a Total
389 407 816 1,058 1,108 1,472 1,490 1,543 1,633 1,638 1,648
2.80 2.63 0.93 0.52 0.46 0.20 0.19 0.16 0.11 0.11 0.11 8.22
33.99 31.99 11.34 6.34 5.63 2.42 2.29 1.92 1.39 1.37 1.32 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
The Middle East 9.19
180
TAJIKISTAN Tea (US $ mln): Tajikistan 2001 - 2011 Tajikistan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1.15 1.14 1.14 1.14 1.14 1.19 1.25 1.31 1.37 1.44 1.51
0.42% 0.42% 0.42% 0.42% 0.42% 0.42% 0.42% 0.42% 0.42% 0.42% 0.42%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Tajikistan: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.27 0.07 0.03 0.02 0.01 0.01 0.01 0.42
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Dushanbe Khodzhent Kulyab Kurgan-Tyube Kanibadam Tursunzade Khorog Total
901 1,465 1,737 1,754 1,875 1,910 1,956
0.76 0.20 0.08 0.07 0.04 0.03 0.02 1.19
63.64 17.11 6.63 5.88 2.99 2.25 1.50 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
9.20
TURKEY Tea (US $ mln): Turkey 2001 - 2011 Turkey % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
71.05 70.56 70.02 69.47 69.44 72.60 76.46 80.51 84.79 89.29 94.03
26.27% 26.17% 26.07% 25.96% 25.88% 25.96% 26.06% 26.16% 26.25% 26.34% 26.42%
1.12% 1.10% 1.08% 1.06% 1.05% 1.05% 1.06% 1.06% 1.07% 1.08% 1.08%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
The Middle East
181 Turkey: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
9.97 3.12 2.99 1.54 1.38 1.21 1.18 1.06 0.63 0.59 0.52 0.51 0.51 0.41 0.36 25.96
0.40 0.13 0.12 0.06 0.06 0.05 0.05 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.01 1.05
_________________________________________________________________________________________________________
Istanbul Izmir Ankara Bursa Adana Mersin (Icel) Antalya Konya Samsun Gaziantep Kayseri Diyarbakir Eskisehir Sanli-Urfa Malatya Total
44 166 169 260 279 318 325 366 557 578 635 647 650 725 789
27.90 8.72 8.36 4.31 3.85 3.38 3.29 2.95 1.76 1.66 1.45 1.43 1.42 1.14 1.00 72.60
38.42 12.01 11.51 5.94 5.30 4.65 4.54 4.07 2.42 2.28 1.99 1.97 1.95 1.57 1.37 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
9.21
TURKMENISTAN Tea (US $ mln): Turkmenistan 2001 - 2011 Turkmenistan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.81 3.60 3.41 3.22 3.10 3.36 3.71 4.09 4.51 4.97 5.49
1.41% 1.34% 1.27% 1.20% 1.16% 1.20% 1.26% 1.33% 1.40% 1.47% 1.54%
0.06% 0.06% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
Turkmenistan: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.66 0.27 0.19 0.09 1.20
0.03 0.01 0.01 0.00 0.05
_________________________________________________________________________________________________________
Ashgabat Chardzhou Tashauz Krasnovodsk Total
537 911 1,060 1,384
1.84 0.75 0.52 0.25 3.36
54.82 22.18 15.43 7.58 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
The Middle East 9.22
182
UNITED ARAB EMIRATES Tea (US $ mln): United Arab Emirates 2001 - 2011 United Arab Emirates % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
8.30 8.33 8.35 8.36 8.43 8.75 9.12 9.51 9.92 10.35 10.80
3.07% 3.09% 3.11% 3.13% 3.14% 3.13% 3.11% 3.09% 3.07% 3.05% 3.03%
0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.12% 0.12%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
United Arab Emirates: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.11 1.01 0.52 0.48 3.13
0.04 0.04 0.02 0.02 0.13
_________________________________________________________________________________________________________
Dubai Abu Dhabi Sharjah Ras al-Khaimah Total
350 376 628 666
3.10 2.83 1.46 1.35 8.75
35.47 32.40 16.67 15.47 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
9.23
UZBEKISTAN Tea (US $ mln): Uzbekistan 2001 - 2011 Uzbekistan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
8.88 8.99 9.10 9.21 9.34 9.63 9.95 10.29 10.63 10.99 11.36
3.28% 3.33% 3.39% 3.44% 3.48% 3.44% 3.39% 3.34% 3.29% 3.24% 3.19%
0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.13% 0.13% 0.13%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
The Middle East
183 Uzbekistan: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.42 0.39 0.21 0.20 0.15 0.14 0.12 0.12 0.11 0.11 0.09 0.09 0.09 0.08 0.07 0.07 3.44
0.06 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.14
_________________________________________________________________________________________________________
Tashkent Samarkand Namangan Andizhan Bukhara Fergana Kokand Nukus Chirchik Karshi Angren Urgench Margilan Almalyk Navoi Others Total
273 750 1,021 1,036 1,139 1,201 1,249 1,283 1,318 1,319 1,393 1,405 1,411 1,441 1,460
3.96 1.08 0.59 0.56 0.43 0.38 0.35 0.32 0.30 0.30 0.25 0.24 0.24 0.22 0.20 0.20 9.63
41.18 11.24 6.12 5.82 4.45 3.97 3.62 3.36 3.10 3.10 2.60 2.54 2.48 2.26 2.13 2.03 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
9.24
YEMEN Tea (US $ mln): Yemen 2001 - 2011 Yemen % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2.30 2.29 2.27 2.25 2.25 2.35 2.48 2.61 2.75 2.90 3.05
0.85% 0.85% 0.85% 0.84% 0.84% 0.84% 0.85% 0.85% 0.85% 0.85% 0.86%
0.04% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
The Middle East
184 Yemen: Tea in 2006, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.28 0.21 0.12 0.10 0.10 0.02 0.01 0.01 0.84
0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Sanaa Aden Taizz Hodeida Mukalla Dhamar El Beida Hajja
884 1,023 1,277 1,340 1,341 1,796 1,970 1,982
Total
0.79 0.59 0.33 0.29 0.28 0.06 0.02 0.01 2.35
33.39 24.86 13.92 12.12 12.04 2.35 0.70 0.63 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005, www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group International, Inc.
Disclaimers, Warrantees, and User Agreement Provisions
185
10 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 10.1
DISCLAIMERS & SAFE HARBOR
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www.icongrouponline.com
©2005 ICON Group International, Inc.
Disclaimers, Warrantees, and User Agreement Provisions
10.2
186
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