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May 2011 Volume 48, No. 5 www.happi.com
89
FEATURES 80
HBA Global Expo 2011
82
Microbiological Quality Of Consumer Products
The conference program provides insight into innovations, trends and new product developments.
The CSPA surveys practices used to ensure microbiological quality of household/institutional products by focusing on raw material controls, finished product quality and process hygiene.
COLUMNS 54
Gleams & Notions In the thick of it
89
A Matter of Self-Preservation If marketers think that they can rework formulations and remove tried-andtrue preservation systems, they face the prospect of contamination and, ultimately, backlash from consumers and health authorities.
Cover Story
97
No Appointment Necessary For consumers who want to hide the signs of aging without the downtime or breaking the bank, skin care marketers say they have the right prescription. A list of new skin care ingredients begins on p. 108.
120 Modified Cetyl Betaine Surfactants in Personal Care Stepan researchers have developed a mild surfactant, derived from natural feedstocks, that works effectively with various hydrotropic surfactants.
56
EuroTrends Big gains in fragrance for women in Europe
60
A Strategic Point of View Beauty stores re-configure
66
Notes from China Demand for body care is on the rise in China
70
The Grayson Report The return of fashion is a boost for beauty
97 74
The Sunscreen Filter In the sun, in the dark
Cover design: Laura Caramagna Cover photo: Estée Lauder
4 • happi
happi.com
May 2011
DEPARTMENTS 8
Editor’s Page
50
Will it work... or won’t it?
10
Index to Companies
How safe are professional hair smoothers?
52
A quick guide to the companies referenced in this issue of HAPPI
12
Online at Happi.com
News Front
124
Formulary
Patent Review
New Products M-I-C...see this new soap from Method
126
More optimistic consumers loosen purse strings
22
124
Non-irritating photoprotective composition
Do the rich get richer? Read our R&D salary survey
14
Regulations
Packaging News Calmar’s curve mini trigger sprayers new from McKernan
127
Moisturizing shampoo for ethnic hair
137
Personnel Roundup Humberstone named executive VP at Lipo Chemicals
SCC News Annual scientific seminar is June 2-3 in Las Vegas
146
Photo News Jafra rewards a mom with drive
32
International
128
L’Oréal inaugurates predictive evaluation center
40
Marketing News
NYSCC Suppliers’ Day returns to Edison May 10-11
130
Johnson Products Co. signs Carmelo Anthony
146
Meetings
Financial News Blyth is getting bigger with proper nutrition
132
Supplier’s Corner Naturex launches new active for rejuvenation
134
Industry News ISP, Takasago form alliance
6 • happi
happi.com
ADVERTISING SECTIONS 139
Contract Packaging/ Private Label
142
Professional Directory
143
Classified Ads
144
Advertising Index May 2011
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Editor’s Page
WILL IT WORK… OR WON’T IT?
H
OPE SPRINGS ETERNAL this
time of year in the HAPPI office. Not because it’s May, but because we’re covering the trends in the resilient skin care market. This year is no different and Christine Esposito’s coverage of this multibillion-dollar segment can be found on p. 97. Interestingly, however, a recent study by The NPD Group found that 56% of current anti-aging facial skin care users say they are not sure if these types of products really work, but they use them anyway. Talk about a loyal following! Just imagine how high sales would climb if anti-aging products truly delivered on what they promised? On the flip side, what would happen if consumers walk past the beauty counters and stick with good old petroleum jelly, a material, that the late great Dr. Albert Kligman once called,“the best damn occlusive agent” for dry skin. For purely moisturizing purposes, Kligman was right. But, of course, consumers today expect some aesthetics with their day creams; you know, things like good feel, great scent and, perhaps most importantly, some trendy anti-aging ingredients. To find out what products they want and how to create them, be sure to read our skin care coverage in this issue, which includes new ingredients from industry suppliers. And be sure to stop by the HAPPI stand (Booth No. 833) at Suppliers’ Day 2011 in Edison, NJ. This annual event, run by the New York Chapter of the Society of Cosmetic Chemists, is loaded with new ideas for formulators. Also this month, we get suppliers’ perspectives on preservatives (p. 89). Too often, these days, unscientific types are dictating the flow of information regarding these important ingredients. But as industry experts point out, preservatives play a key role in maintaining product safety and consumer health. On a related topic, Phil Geis of Procter & Gamble and Tony Rook of Sherwin-Williams provide a detailed look at the microbiological quality of consumer products (p. 82). This survey, under the auspices of the Consumer Specialty Products Association, reviews the practices used to ensure the microbiological quality of household and institutional products. We hope you enjoy this edition of HAPPI. As always, we welcome your comments and suggestions.
Tom Branna Editorial Director
[email protected]
8 • happi
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V.P./EDITORIAL DIRECTOR: Tom Branna,
[email protected] ASSOCIATE EDITORS: Melissa Meisel,
[email protected], Christine Esposito,
[email protected] COLUMNISTS: Ally Dai, Harvey Fishman, Navin Geria, Suzanne and Bob Grayson, Colin Hession, Katie Middleweek, Sueli Ortega, Patrick Ropella, Nadim Shaath CONTRIBUTING EDITOR: Nancy Jeffries
RODMAN PUBLISHING PRESIDENT: Rodman J. Zilenziger, Jr.,
[email protected] EXECUTIVE VICE PRESIDENT: Matthew J. Montgomery,
[email protected] PUBLISHER: Art Largar,
[email protected] ASSOCIATE PUBLISHER: Beth Russo,
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[email protected] PRODUCTION DIRECTOR: Sharon Messner,
[email protected] ART & TECHNICAL MANAGER: Michael Del Purgatorio,
[email protected] ONLINE DIRECTOR: Paul Simansky,
[email protected] WEB MANAGER: Jason Lawton,
[email protected] CIRCULATION MANAGER: Joe DiMaulo,
[email protected] To renew/subscribe/update subscription information, please visit www.happi.com. Or contact:
[email protected] Tel: (201) 825-2552 ext. 374 Fax: (201) 825-6582.
A Rodman Publication 70 Hilltop Road Ramsey, NJ 07446 USA Tel: (201) 825-2552 Fax: (201) 825-0553 Website: www.Happi.com happi—Household and Personal Products Industry (ISSN 0090-8878) is published monthly on the 10th by Rodman Publishing Corp., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552. Fax: (201) 825-0553. Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices. Publications Mail Agreement No 40028970: Return undeliverable Canadian addresses to: Circulation Dept., PO Box 1051, Fort Erie, On L2A 6C7. Circulation Dept.: circulation @rodpub.com. POSTMASTER: Send address changes to Happi, 70 Hilltop Road, Ramsey NJ 07446 USA. Free subscriptions to Happi are available to qualified individuals. Others are as follows: U.S. one year $85; two years $115. Outside U.S. and overseas: one year $105 (U.S.), two years $150 (U.S.). Single issue: $12 (except for February, July and October, $15). 5% GST required on Canadian orders. GST#134451756. Foreign Airmail: one year $195 (U.S.). Make checks payable in U.S. dollars through a U.S. bank. American Express also accepted. The publisher reserves the right to determine qualification of free subscriptions. Missing Issues: Claims for missing issues must be made within three months of the date of the issue. PRINTED in USA. Happi’s circulation is audited by BPA International. Authorization to photocopy items in Happi for internal or personal use, or internal or personal use of specific clients, is granted by Rodman Publishing, provided a base fee of U.S. $1 per page is paid directly to: Copyright Clearance Center, 27 Salem St., Salem, MA 01970 USA.
May 2011
. l o ily izo lc its fam br a o Lu e N p t ies in th u lt jo g gro cia se min re pe ea o a r S Pl elc l C e w na um in rso ons Pe ® C n eo ov N
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together. a powerful new combination of technologies led by Carbopol® and Merquat® polymers. SHUIRUPDQFHEHQHÀWV\RXUFXVWRPHUVZLOOQRWLFH in skin, hair, fabric and surface care. the same trusted formulations expertise and global manufacturing footprint you’ve come to expect, as we build upon our collective strengths to take innovation to the next level. we’re better together, with one common focus: your success. now more WKDQHYHU\RXFDQIRUPXODWHZLWKFRQÀGHQFH™. For more information visit: www.lubrizol.com/personalcare/bettertogether
MERQUAT
POLYMERIC EMULSIFIERS
®
Index to Companies • This index gives the starting page for a department or feature with a significant reference to a brand, finished product company, agency, research firm, retailer or trade association. Subsidiaries are indexed under their own names.
Ajax . . . . . . . . . . . . . . . . . . . . . . . . . . . . .40 Alberto Culver . . . . . . . . . . . . . . . . . . .130 Algenist . . . . . . . . . . . . . . . . . . . . . . . . .97 Almay . . . . . . . . . . . . . . . . . . . . . . . . . . .14 Amway . . . . . . . . . . . . . . . . . . . . 32, 66, 97 Arbonne . . . . . . . . . . . . . . . . . . . . . . . . 124 Artistry . . . . . . . . . . . . . . . . . . . . . . . . . .97 Atopalm . . . . . . . . . . . . . . . . . . . . . . . . .97 Aveda . . . . . . . . . . . . . . . . . . . . . . . .14, 80 Aveeno . . . . . . . . . . . . . . . . . . . . . . . . . .74 Avon . . . . . . . . . . . . . . . . . . . . . . . . .14, 97 Bare Escentuals . . . . . . . . . . . . . . . . . . .97 BB Sport . . . . . . . . . . . . . . . . . . . . . . . . .74 Beiersdorf . . . . . . . . . . . . . . . . . . . . . . . .66 Blyth . . . . . . . . . . . . . . . . . . . . . . . . . . .130 Bobbi Brown . . . . . . . . . . . . . . . . . . . . .60 The Body Shop . . . . . . . . . . . . . . . .60, 66 Boots . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60 Bosley Professional Strength . . . . . . .124 Brand Keys . . . . . . . . . . . . . . . . . . . . . . .14 Burt’s Bees . . . . . . . . . . . . . . . . . . . . . . .80 CCA . . . . . . . . . . . . . . . . . . . . . . . . . . .140 Chanel . . . . . . . . . . . . . . . . . . . . . . . 14, 32 China Glaze . . . . . . . . . . . . . . . . . . . . . .40 Christina-USA . . . . . . . . . . . . . . . . . . . .40 Clairol . . . . . . . . . . . . . . . . . . . . . . . .14, 70 Clarins . . . . . . . . . . . . . . . . . . . . . . .14, 66 Clinique . . . . . . . . . . . . . . . . . . .14, 66, 97 Clorox . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Colgate-Palmolive . . . . . . . . . . . . . . . . . 80 Colomer . . . . . . . . . . . . . . . . . . . . . . . . 124 Coppertone . . . . . . . . . . . . . . . . . . . . . .74 Coty . . . . . . . . . . . . . . . . . . . . . . 14, 60, 80 CoverGirl . . . . . . . . . . . . . . . . . . . . .14, 70 Crème of Nature . . . . . . . . . . . . . . . . .124 CVS . . . . . . . . . . . . . . . . . . . . . . . . . . . . .74 Dermelect Cosmeceuticals . . . . . . . . . . 97 Dial . . . . . . . . . . . . . . . . . . . . . . . . . . . . .40 DM . . . . . . . . . . . . . . . . . . . . . . . . . . . . .60 Douglas . . . . . . . . . . . . . . . . . . . . . . . . .60 Dove . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Dr. Bronner’s Magic Soaps . . . . . . . . . . 40 Dr. Hauschka . . . . . . . . . . . . . . . . . . . . . 97 Duane Reade . . . . . . . . . . . . . . . . . . . . 80 DuoDish . . . . . . . . . . . . . . . . . . . . . . . . .40 E! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .124 Earth Mama Angel Baby . . . . . . . . . . . 124 El Charro . . . . . . . . . . . . . . . . . . . . . . . . 56 El Cortes Ingles . . . . . . . . . . . . . . . . . . .60 Elizabeth Arden . . . . . . . . . . . . . . . . . . .14 Erno Laszlo . . . . . . . . . . . . . . . . . . . . .130 10 • happi
Estée Lauder . . . . . . . . . . . .14, 56, 80, 97 Euromonitor . . . . . . . . . . . . . . . . . . . . . 66 The Fragrance Foundation . . . . . .12, 134 Freeman . . . . . . . . . . . . . . . . . . . . . . . . .97 Fusion Brands . . . . . . . . . . . . . . . . . . . .80 FX Wild Harvest . . . . . . . . . . . . . . . . . .124 Garnier . . . . . . . . . . . . . . . . . . . . . .14, 124 Garnier/Pantene . . . . . . . . . . . . . . . . . . 14 Gojo Industries . . . . . . . . . . . . . . . . . . .40 Gucci . . . . . . . . . . . . . . . . . . . . . . . . .56, 60 Guerlain . . . . . . . . . . . . . . . . . . . . . . . . . 32 H2O Plus . . . . . . . . . . . . . . . . . . . . . . .126 Hampton Sun . . . . . . . . . . . . . . . . . . . . 40 Hautelook . . . . . . . . . . . . . . . . . . . . . . . 80 HBA Global Expo . . . . . . . . . . . . . . . . . 80 Helena Rubenstein . . . . . . . . . . . . . . . . 32 Henkel . . . . . . . . . . . . . . . . . . . . . . . . . .40 Herbal Essences . . . . . . . . . . . . . . . . . . .14 Herborist . . . . . . . . . . . . . . . . . . . . . . . . 66 Hermes . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Hissyfit . . . . . . . . . . . . . . . . . . . . . . . . . .40 Hugo Naturals . . . . . . . . . . . . . . . . . . .126 Iden . . . . . . . . . . . . . . . . . . . . . . . . . . . 124 Inter Parfums . . . . . . . . . . . . . . . . .56, 130 IT&LY Hairfashion . . . . . . . . . . . . . . . .40 J.Crew . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Jafra . . . . . . . . . . . . . . . . . . . . . . . . . . . .146 Jason . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97 Jimmy Choo . . . . . . . . . . . . . . . . . . . . . . 56 Jo Malone . . . . . . . . . . . . . . . . . . . . . . . . 56 Johnson & Johnson . . . . . . . . . 80, 97, 137 Johnson Products Company . . . . . . . . .40 Jurlique . . . . . . . . . . . . . . . . . . . . . . .66, 97 Kahina Giving Beauty . . . . . . . . . . . . .80 Kantar Worldpanel . . . . . . . . . . . . . . . . .56 Kirkland Signature (Costco) . . . . . . . . .40 L’Oréal . . . . . . . . . . . .14, 32, 40, 52, 60, 66 La Mer . . . . . . . . . . . . . . . . . . . . . . . . . .60 La Roche-Posay . . . . . . . . . . . . . . . . . . .97 Lalique . . . . . . . . . . . . . . . . . . . . . . . . . .32 Lancôme . . . . . . . . . . . . . . . . . . . . . . . .14 Laneige . . . . . . . . . . . . . . . . . . . . . . . . . .66 LaPrairie . . . . . . . . . . . . . . . . . . . . . . . . .97 Laura Mercier . . . . . . . . . . . . . . . . . . . . 80 Living Proof . . . . . . . . . . . . . . . . . . . . .80 M.A.C. . . . . . . . . . . . . . . . . . . . . . . . . . . 60 Male . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80 Mary Kay . . . . . . . . . . . . . . . . . . . . . . . .14 Mäurer & Wirtz . . . . . . . . . . . . . . . . . . . 56 Max Factor . . . . . . . . . . . . . . . . . . . . . . . 14 Maybelline . . . . . . . . . . . . . . . . .14, 70, 80 MCH Marketing Services . . . . . . . . . . 134 Mentholatum . . . . . . . . . . . . . . . . . . . . .66 Method . . . . . . . . . . . . . . . . . . . . . . . . .124 Moschino . . . . . . . . . . . . . . . . . . . . . . . . 56 Napoleon Perdis . . . . . . . . . . . . . . . . . 137 Nature’s Gate . . . . . . . . . . . . . . . . . . . . .97 Neopharm Co. . . . . . . . . . . . . . . . . . . . .97 Neutrogena . . . . . . . . . . . . . . . .14, 74, 97 Nina Ricci . . . . . . . . . . . . . . . . . . . . . . . .32 happi.com
Nivea . . . . . . . . . . . . . . . . . . . . . . . .14, 66 NPD Group . . . . . . . . . . . . . . . . .8, 56, 97 Obagi Medical Products . . . . . . . . . . . .40 Olay . . . . . . . . . . . . . . . . . . . . . . 14, 66, 97 One Love Organics . . . . . . . . . . . . . . . . 40 Origins . . . . . . . . . . . . . . . . . . . . . . . . . .97 Palmer’s . . . . . . . . . . . . . . . . . . . . . . . . . 97 Pantene . . . . . . . . . . . . . . . . . . . . . . . . . .14 Physicians Formula . . . . . . . . . . . . . . .130 Plackers . . . . . . . . . . . . . . . . . . . . . . . . 146 Playtex Product . . . . . . . . . . . . . . . . . . .52 Ponds . . . . . . . . . . . . . . . . . . . . . . . . . . .14 Procter & Gamble . . 8, 12, 40, 52, 60, 70, 97 Puig . . . . . . . . . . . . . . . . . . . . . . . . . . . .56 Purell . . . . . . . . . . . . . . . . . . . . . . . . . . .40 QVC . . . . . . . . . . . . . . . . . . . . . . . . . 80, 97 Redken/Pureology . . . . . . . . . . . . . . . . 80 Revlon . . . . . . . . . . . . . . . . . . . . . . . . 14, 70 Rimmel . . . . . . . . . . . . . . . . . . . . . . . . . .14 s.Oliver . . . . . . . . . . . . . . . . . . . . . . . . . .56 Schlecker . . . . . . . . . . . . . . . . . . . . . . . .60 Scientific by Kenneth Beer . . . . . . . . . .97 Sears . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Sephora . . . . . . . . . . . . . . . . . . .14, 60, 97 Shanghai Jahwa United Co. Ltd. . . . . .66 SheaMoisture . . . . . . . . . . . . . . . . . . . . . 40 Sherwin-Williams . . . . . . . . . . . . . . . . . . 8 Shiseido . . . . . . . . . . . . . . . . . . .14, 32, 66 SK-II . . . . . . . . . . . . . . . . . . . . . . . . . . . .40 SKIN . . . . . . . . . . . . . . . . . . . . . . . . . .79 66 Smart Girl Politics . . . . . . . . . . . . . . . .134 Smart Path . . . . . . . . . . . . . . . . . . . . . . .66 Softto . . . . . . . . . . . . . . . . . . . . . . . . . . .66 Solazyme . . . . . . . . . . . . . . . . . . . . . . . .97 Stila . . . . . . . . . . . . . . . . . . . . . . . . . . . . .80 Suave . . . . . . . . . . . . . . . . . . . . . . . . . . .14 Sunrana . . . . . . . . . . . . . . . . . . . . . . . . .66 SymphonyIRI . . . . . . . . . . . . . . .14, 56, 97 Telemundo . . . . . . . . . . . . . . . . . . . . . . .40 Tesco . . . . . . . . . . . . . . . . . . . . . . . . . . . .60 The Laundress . . . . . . . . . . . . . . . . . . . .40 Thermafuse . . . . . . . . . . . . . . . . . . . . . 124 Trish McEvoy . . . . . . . . . . . . . . . . . . . .124 U.S. Army . . . . . . . . . . . . . . . . . . . . . . . .52 Ulta . . . . . . . . . . . . . . . . . . . . . . . . . . . . .60 Ultima II . . . . . . . . . . . . . . . . . . . . . . . . . 70 Unilever . . . . . . . . . . . . . . . . . . . . . . . . .80 Unipro . . . . . . . . . . . . . . . . . . . . . . . . . .56 Vichy Laboratoires . . . . . . . . . . . . . . . . . 97 Viss Beauty . . . . . . . . . . . . . . . . . . . . . .134 Waitrose . . . . . . . . . . . . . . . . . . . . . . . . .60 Watson’s Mariannaud . . . . . . . . . . . . . .60 WD-40 . . . . . . . . . . . . . . . . . . . . . . . . .130 Weleda . . . . . . . . . . . . . . . . . . . . . . . . . .80 Xen-Tan . . . . . . . . . . . . . . . . . . . . . . . .124 Xlear . . . . . . . . . . . . . . . . . . . . . . . . . . . .40 Yankee Candle . . . . . . . . . . . . . . . . . . .130 Yon-Ka Paris . . . . . . . . . . . . . . . . . . . . . 137 Zep . . . . . . . . . . . . . . . . . . . . . . . . . . . .140 Zhuhai Sunrana Cosmetics . . . . . . . . .66 May 2011
Online at happi.com
DO THE RICH GET RICHER? READ OUR SALARY SURVEY • Now in its second year, our annual online R&D Salary
Survey has quickly become a favorite with HAPPI readers. We polled a portion of our readers—research and development personnel involved in household, personal care and industrial and institutional formulations—to determine their attitudes toward their jobs, salaries and concerns regarding work. At press time, more than 700 chemists had taken our survey. Find out what they think about their compensation and what’s happening in the lab as well as what takes place outside it.
What’s in their minds—and wallets? Happi’s R&D Salary Survey tells all.
It’s All About Mom
• Mother’s Day, annually held in the U.S. on the second
Sunday in May, celebrates motherhood and it is a time to appreciate mothers and mother figures of all ages. Many people give cards, flowers, a meal in a restaurant or other treats, but personal care gift sets stocked with goodies such as skin creams and color cosmetics offer a pampering plus to any gal’s day-to-day activities. This season, there’s no shortage of innovative gift ideas in the marketplace.
What’s New Underfoot? This month, mom is in the spotlight and marketers are trying to win her over with fragrance (above) and color cosmetics.
• P&G’s ProLine Floor Care System. Featuring DfE-
certified products, this new three-part system is designed to extend the time between scrub and recoat, so I&I customers get longer-lasting shine with less work. HAPPI.com spoke with Mike Weber, principal scientist of products research with Procter & Gamble Professional, to learn more about the system’s low-odor stripper, the neutral impact cleaners and all seven finishes, including a zinc-free version that that exceeds Green Seal’s GS-40 standards for I&I use.
Here’s to the Winners…
• Later this month, be sure to check back with
HAPPI.com to find out all the FiFi Winners. The Fragrance Foundation will roll out the red carpet to the industry’s movers and shakers on May 28 to celebrate the best new scents of the past year. •
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May 2011
Empowering Your Product with
Nature For Personal Care
Jungbunzlauer provides genuine ingredients for personal care products…naturally! Citric Acid and Sodium Citrates s Excellent pH regulation, appropriate for natural cosmetics s Superb odorless buffering agents
Xanthan Gum s Exceptional thickener and stabilizer, providing optimal rheology s Highest purity, GMO-free, ideal for natural care
Gluconates s Safe and natural chelants, EDTA-free s Gentle exfoliants and effective moisturizers found in honey
CITROFOL®
Mineral Salts s Zinc citrate, natural anti-bacterial agent for oral & topical treatments s Potassium citrate for oral care, reducing effects on sensitive teeth
ERYLITE® s Natural moisturizing properties ideal for creams and lotions s Reduces bitterness and enhances taste for oral care
Jungbunzlauer is committed to quality and sustainability.
s Efficient active ingredient for aluminum-free deodorants s Enhances long-lasting scents for perfumes
USA phone +1 617 969 0900
[email protected]
News Front
MORE OPTIMISTIC CONSUMERS LOOSEN PURSE STRINGS • Fewer consumers are switching brands to catch a sale and trading down to private label options, hinting at glimmers of optimism in a marketplace still marked by high levels of caution and frugality, according to findings of a new survey from SymphonyIRI. However, the number of consumers engaging in preplanning activities, such as coupon clipping and list making, remain virtually unchanged and are very much a part of consumers’ grocery shopping rituals. These results point to conservative, yet cautiously optimistic, shopping strategies that characterize SymphonyIRI’s inaugural MarketPulse survey, which is an evolution of its Competing in a Transforming Economy analysis series. SymphonyIRI released survey results at its Summit 2011 conference, which was held at Miami Beach’s Fontainebleau Hotel. “An economy in transition to recovery is as tricky to navigate for CPG, retail and healthcare leaders as an economy moving into recession,” said John Freeland, president and chief executive officer, SymphonyIRI. “Some shoppers are retaining their frugal ways, others are spending more freely across the board and others still are spending more on some types of products, but remaining tight fisted about others. They are also reevaluating where they purchase their products and updating their definition of value.” “This review of product and retail value proposition provides an outstanding opportunity for manufacturers and retailers willing to analyze carefully discrete shopper microsegments and understand the motivations and drivers of each,” continued Freeland. “SymphonyIRI’s new quarterly MarketPulse survey will provide decision makers with an important barometer on shopper activities.” Statistics from SymphonyIRI’s MarketPulse survey point to consumers holding the purse strings just a bit less tightly in their day-to-day lives: • 52% try to make personal care products last longer, versus 63% in 2009; and • 49% visit hair salons less often, as opposed to 55% last year. Still, grocery shopping is characterized by very deliberate and well thought out behaviors. For example, two out of three shoppers today are making shopping lists prior to visiting the store, which is 14 • happi
consistent with trends in 2010. Other survey results indicate that consumers are shifting back to their favorite brands, though value remains essential: • 38% of consumers in 2011 are giving up their favorite brands to save money, versus 46% in 2010; • 64% in 2011 state price has become a more important consideration than convenience in brand purchases, a decline of six points versus 2010; and • 36% of consumers are actively seeking private label brands to save money today, versus 44% in 2010. SymphonyIRI’s MarketPulse survey also researched respondents’ predictions regarding their personal financial situations during the next 12 months. In other findings, consumers are beginning to embrace new media, such as social networks and brand websites. In the coming year, nine percent of consumers expect that their brand decisions will be influenced by information gathered via website or e-mail, versus five percent for blogs or social networking sites. These figures remain largely unchanged versus 2010. SymphonyIRI will provide new survey results at the end of each calendar quarter, covering shoppers’ behaviors and attitudes as it directly relates to their strategies for learning about, purchasing and utilizing CPG and healthcare products, as well as information regarding perceptions of economic conditions and the ability to provide for their families. More info: www.SymphonyIRI.com
A Banner Year for Coupons • Forget about 2010 being the year of the Golden Tiger—it was the year of the coupon. Consumer packaged goods (CPG) manufacturers offered re-
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CPG marketers distributed 332 billion coupons in 2010.
May 2011
News Front
Luring Them in with Savings Household and personal care products hold a healthy share of the top 10 categories with highest growth in coupon distribution volume in 2010.
1. Oral Hygiene 2. Laundry Supplies 3. Fresheners & Deodorizers 4. Household Cleaners 5. Breakfast Foods – Shelf Stable 6. Pet Food 7. Yogurt 8. Personal Cleansing & Bath Products 9. Detergents 10. Liquor
A Continued Shift to Less Invasive Cosmetic Procedures •
Source: NCH Marketing Services
cession-weary consumers some $485 billion in savings via coupons, according to a report on 2010 coupon usage. This represents a 13.9% increase over the prior year and 47.4% growth compared to five years ago, according to the NCH Marketing Services 2010 Coupon Facts Report. “We have seen significant changes to shopping patterns, which have now been established as new habits and routines,” said Suzie Brown, chief marketing officer at Valassis, parent company of NCH Marketing Services. “Consumers’ continued interest in coupons and savings has been influenced by concerns over their own personal economic situations, and as a result, they are using more coupons, seeking savings wherever they can, combining print and digital offers and permanently becoming strategic shoppers.” In 2010, marketers once again distributed more CPG coupons than the prior year, reaching 332 billion—the largest single-year distribution quantity ever recorded in the U.S., exceeding the prior record set in 2009 by 6.8% or 21 billion coupons. Nearly two-thirds of all coupons distributed in 2010 were for grocery products, up 8% from the prior year to 216 billion coupons. The remaining coupon offers in 2010—116 billion coupons—were for health & beauty care (HBC) products, up 4.5% from the prior year. According to the report, seven of the top 10 categories with the highest growth are non-food categories, which can be attributed to marketers’ desire to make these often-times discretionary purchases more desirable. In addition, the report found that the average face value of CPG coupons distributed in 2010 increased 6.6% to $1.46, and 26% of all CPG coupons issued in 2010 required the purchase of two or more items to obtain the offer discount. According to the report, the average coupon face value distributed for HBC products was $1.94, up 6.6% from the prior year. However, just 13% of HBC coupons required multiple purchases to receive the discount. According to the NCH Coupon Facts Report, overall, 87.7% 16 • happi
of all CPG coupons were distributed in 2010 via the freestanding insert (FSI). Total FSI total growth in coupons was 19 billion, the largest volume increase of all media. The second largest share of coupons distributed was via in-store media, amounting to 5.2% of the 2010 total. Digital coupons, including both paper and paperless formats, continued to grow in 2010 as marketers embraced these methods to reach a new audience. In total, NCH measured a 37% increase in the number of digital coupon offers, the largest increase of all coupon media types.
According to survey results released by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), 75% of the procedures performed by the Academy’s surgeons in 2010 were non-surgical, highlighting a trend that more people are choosing non-surgical procedures to delay more invasive surgical procedures. The results were released at the AAFPRS Rejuvenation of the Aging Face Meeting held in January. According to AAFPRS, the most common non-surgical procedures last year were Botox and hyaluronic acid injections. The most common non-surgical procedures for women under age 35 were Botox injections (65%, up from 58% in 2009), hyaluronic acid injections (51%), microdermabrasion (23%) and chemical peels (22%). Women between 35-60 most commonly underwent brow lifts, facelifts, blepharoplasty (eyelids), Botox, chemical peels, and filler injections, which all showed at least a 5% increase from 2009. Filler Less is more these days, according to results of a recent survey by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS).
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May 2011
News Front
Cosmetic Brand Loyalty and Engagement Rankings for 2011 Cosmetics (Luxury)
Facial Moisturizers (Luxury)
Hair Color
1. Lancôme 2. Estée Lauder 3. Clinique 4. Chanel 5. Shiseido
1. Elizabeth Arden 2. Lancôme 3. Clarins 4. Clinique 5. Estée Lauder 6. Chanel/Shiseido
1. Clairol/L’Oréal 2. Garnier 3. Revlon
Cosmetics 1. Mary Kay 2. Maybelline 3. CoverGirl 4. L’Oréal 5. Max Factor/Sephora 6. Revlon 7. Avon/Neutrogena 8. Almay 9. Rimmel 10. Coty
Facial Moisturizers 1. Mary Kay 2. L’Oréal 3. Avon 4. Ponds 5. Nivea/Oil of Olay 6. Neutrogena
1. Aveda 2. Neutrogena/Pantene 3. Herbal Essences/L’Oréal 4. Garnier/Suave
Hair Shampoos 1. Suave 2. Herbal Essences 3. Garnier/Pantene 4. Dove 5. L’Oréal Source: Brand Keys CLEI survey
injections and chemical peels increased 12% and 26%, respectively, since last year, said AAFPRS. A majority of surgical procedures, including facelift, revision surgery, rhinoplasty, forehead lift, chin augmentation, lip augmentation and scar revision, increased in cost from 2009, which may be one reason why people opted for less invasive surgeries, according to AAFPRS. In addition, surgeons reported performing fewer lip augmentations, hair transplants and collagen/cosmoderm/cosmoplast procedures in 2010. More info: www.aafprs.org
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Hair Conditioners
Customer Loyalty in the Cosmetics Market • For the brands tracked in the cosmetics category of the 15th annual Brand Keys Customer Loyalty Engagement Index (CLEI) survey, attributes relating to “experience” and “authentic innovation” in products and services are exerting the strongest impact on customer decision-making, category-expectations and engagement with brands. According to the survey, conducted by New York-based brand and customer loyalty and engagement consultancy Brand Keys, brands in the cosmetics category that were best at creating
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May 2011
News Front
customer delight were Lancôme, Mary Kay, Elizabeth Arden, Clairol, L’Oréal, Aveda and Suave. “This evolution has been accelerating for some time. Brand value has increasingly been defined not through the narrow lens of price, but in terms of the total experience that consumers have when they interact with a given brand. This year’s results
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demonstrate that concept has truly taken hold, showing its greatest increase in expectations in the purchase drivers centered on attributes that most strongly impact the customers’ overall experience,” noted Robert Passikoff, Brand Keys founder and president. “The CLEI data is predictive of coming shifts in the consumer marketplace—12 to 18 months before it shows up in traditional research. Given the levels of commoditization we’ve witnessed in product/service delivery and pricing/promotion strategies, it is no surprise consumers are looking for their favorite brands to make a real difference. Consumers know the brands, know what they do, and know what they’re willing to pay for them,” noted Passikoff. “They’re looking for delight.” According to Passikoff, innovation is key, whether it’s innovation in the products themselves, or innovation in how those products are put into the hands of consumers—from rapid delivery to product introductions—and the after-life of service and support that the consumer experiences. “And, consumers want meaningful innovation that results in a higher level of experience. Satisfaction has never been more cost-of-entry; delight is the new differentiator,” Passikoff said. This year, consumers’ skyrocketing desire for experience and authentic innovation are exerting the strongest impact on customer decision-making and profitable engagement with the brand. Brands able to meet— even exceed—these expectations become category leaders. “This only matters, of course, if you’re keeping score by counting sales and profits, and not merely tracking awareness levels,” noted Passikoff. “At a time when cosmetic brands are struggling to differentiate themselves and find ways to profitably engage their customers, the changes this year serve as a real benchmark for marketers. Products and services that respond with a truly consumercentric view of their category—delighting the customer—based on predictive loyalty metrics, stand to gain the most, and establish themselves as this decade’s brand leaders,” he concluded. More info: www.brandkeys.com/awards •
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"
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NATURALS • SUN CARE • PRESERVATION
innovating possibility ™
Formulary
MOISTURIZING SHAMPOO FOR ETHNIC HAIR Glenn Corporation, a member of The DeWolf Companies (888) 453-6267 • Fax: (651) 221-2406 Email:
[email protected] • www.glenncorp.com INGREDIENTS WT% Phase A Deionized water q.s. 100 Phase B Miracare SLB-365 (Rhodia) (Water, sodium trideceth 40.00 sulfate, sodium lauroamphoacetate, cocamide MEA) Phase C Snow White petrolatum (Penreco) (Petrolatum) 15.00 Phase D Jaguar C-17 (Rhodia) (Guar hydroxypropyltrimonium chloride) 0.4 Phase E Meadowfoam seed oil (Natural Plant Products) 2.00 (Limnanthes alba (meadowfoam) seed oil) Phase F Citric acid (50%) q.s. pH 5.0-5.5 Phase G Preservative q.s. Phase H Sodium chloride (20%) 15.00 Phase I BHT (Eastman) (BHT) 0.05 Phase J Fragrance q.s. PROCEDURE: To prepare such a formula, low rpm mixing (typically 150 rpm) is recommended in order to properly structure the system and minimize air entrapment. Also, the agitation system has to be chosen carefully so that to ensure good recirculation of the product. The use of paddle stirrers, impellers or anchors is recommended. The blending procedure is the following (the mixing rate is set at 150 rpm except otherwise specified). Charge Product formulas are supplied by producers of raw materials. Included in some instances are sources of supply for the raw materials and instructions for preparation and use of the finished product. No guarantee of performance or safety is implied by HAPPI. For more complete details, readers should contact the suppliers directly using the telephone number or website provided with each formula. If your company has a formula that you think would be of interest to readers of HAPPI, marketers of soaps and detergents; cosmetics and toiletries; fragrances; waxes and polishes; disinfectants and sanitizers and other chemical specialties, we will be pleased to consider it for publication. Address all material to: Formulary Editor, HAPPI, 70 Hilltop Rd., Ramsey, NJ 07446 USA; Email:
[email protected].
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phase A into main vessel and begin mixing. Charge phase B and mix with phase A until uniform (about 15 min). Begin heating phase A and B batch to 50-55°C. In a separate vessel, melt phase C to 50-55°C. Once both the phase A/B and phase C vessels are at the same temperature, add melted phase C to the main vessel with increased mixing speed. Mix and heat at temperature until uniform for 10-15 minutes. Then, discontinue heating. In a separate vessel, premix phase D into phase E. Once phase D is fully dispersed, add to the main batch and mix until uniform. At 45°C or below, add phase F to the main vessel to adjust pH of the system to 5.0–5.5. Add phase G and mix until uniform. Charge phase H into main vessel and mix until uniform (about 30-45 min). Premix phase I into phase J, and once dissolved, add to main batch and mix until uniform.
O/W Caring Body Lotion Evonik Goldschmidt GmbH +49 201 173-2854 • Fax: +49 201 173-1828 Email:
[email protected] Website: www.evonik.com/personal-care INGREDIENTS Phase A Tegin 4100 pellets (Glyceryl stearate) Stearic acid Tegosoft OP (Ethylhexyl palmitate) Tegosoft P (Isopropyl palmitate) Tegosoft DC (Decyl cocoate) Tegosoft CR (Cetyl ricinoleate) Phase B Water Tego Care CG 90 (Cetearyl glucoside) Tego carbomer 141 G Glycerin Panthenol Phase C Sodium hydroxide (10% in water) Phase D Alcohol Phase Z Preservative, perfume
WT% 0.50 0.50 5.00 6.00 3.00 2.00 74.30 1.00 0.20 2.00 0.50 q.s. 5.00 q.s.
PROCEDURE: Combine ingredients of phase B and heat to approximately 80°C. Homogenize in order to dissolve the Tego Carbomer 141 G. Heat phase A to approx. 80°C. Add phase A to phase B with stirring. Important: If phase A has to be charged into the vessel first, phase B must be added without stirring. Homogenize. Cool with gentle stirring and add phase C and D below 40°C.
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5
250
500
750
1000
Formulary
Balsam Type Hair Lotion Rinse Independent Chemical Corporation 718-894-0700 • Fax: 718-894-9224 Website: www.independentchemical.com INGREDIENTS Phase A Xalifin-15 (Vevy) Tridecyl salicylate Ginger oil and cinnamon oil Phase B Xalidrene (Vevy) Laurene (Vevy) Deionized water Hydroxyethylcellulose Auxina Tricogena (Vevy) Phase C Fragrance
WT% 3.0 2.0 0.5 1.0 1.0 86.5 0.5 5.0 0.5
PROCEDURE: Phase B—Add Auxina Tricogena to 100ml of water and mix well. Add the hydroxyethylcellulose while homogenizing until complete dispersion. Heat the Xalidrene and the Laurene with the remaining water to 65°C. Heat the ingredients of phase A to 70°C and add phase A to phase B under vacuum and homogenize for 10 minutes. Cool under vacuum and add phase C at 50°C. Stop homogenizer at 40°C. De-aerate at 30°C. Cool by continuing mixing. The pH is 2.8.
Long Lasting Fragrant Body Lotion Arizona Chemical Tel: 904-928-8884 • Fax: 904-928-8779 Email:
[email protected] Website: www.arizonachemical.com INGREDIENTS Phase A Water Carbopol Ultrez 21 (Lubrizol) (Acrylates/C10-30 alkyl acrylate crosspolymer) Disodium EDTA TEA 99% (Triethanolamine) Phase B Emersol 7036 (Croda) (Stearic acid) Cithrol GMS-40 (Croda) (Glyceryl stearate) Benzyl alcohol Propylene glycol Finsolv TN (Innospec) (C12-15 alkyl benzoate) DC 200 350 cSt (Dow Corning) (Dimethicone) Tocomix L70-IP (Jan Dekker) (Tocopherol, helianthus annuus seed oil) Aloe Oil Extract (Essential Wholesale) (Aloe barbadensis leaf extract) Black Mulberry Leaf Extract (Alban Muller) (Morus nigra leaf extract) 24 • happi
WT% 72.20 0.25 0.05 1.00 2.00 2.00 0.50 3.00 2.00 4.00 0.20 0.20 0.30
Sylvaclear C75V (Arizona Chemical) (Bis-stearyl ethylenediame/neopentyl glycol/stearyl hydrogenated dimer dilinoleate copolymer) Pelemol IN-2 (Phoenix Chemical) (Isononyl isononanoate) Liponate GC (Lipo Chemical) (Caprylic/capric triglyceride) Phase C Fragrance Phase D Phenonip (Clariant) (Phenoxyethanol, propylparaben, methylparaben, isobutylparaben, ethylparaben, butylparaben)
4.00
2.00 3.00 3.00 0.30
PROCEDURE: Phase A—Disperse/hydrate Carbopol Ultrez 21 in water phase, mixing until uniform (~20 minutes). Add remaining phase A raw materials and heat to 70-80°C. Phase B—Mix all phase B ingredients and heat to 85°C, mixing until homogeneous. Cool to 70-75°C. Add phase B to phase A. Cool to 60°C while mixing. Phase C—Switch to sweep agitation and cool to RT. Add phase C. Phase D—Add phase D. PROPERTIES:Viscosity—Spindle 5 @ 20rpm/20°C/1min: 15,000-18,000cps; pH—7.0-8.0; Stability—2 months at RT & 45°C. Passes freeze-thaw stability (3 cycles); Fragrance—Egyptian Sandalwood, Wellington Fragrances.
Sun Lotion SPF 25 Bayer MaterialScience AG Leverkusen, Germany Email:
[email protected] Website: www.bayercosmetics.com INGREDIENTS Oil Phase Polyglyceryl-3 methyglucose distearate Isopropyl palmitate Abil 350 (Evonik) (Dimethicone) Octocrylene Butyl methoxydibenzoylmethane Eusolex T-Avo (Merck) (Titanium dioxide (and) silica) Water Phase Water Disodium EDTA (10% solution in water) Glycerin Thickener Phase C12-15 alkyl benzoate Ketrol CG-T (CP Kelco) (Xanthan gum) Alcohol Ethanol Film Former Baycusan C 1000 (Bayer MaterialScience) Preservative Phase Euxyl PE 9010 (Schülke & Mayr) (Phenoxyethanol (and) ethylhexylglycerin) Euxyl K220 (Schülke & Mayr) (Ethylhexylglycerin (and) methylisothiazoline)
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WT% 2.00 3.00 3.00 10.00 2.00 1.00 61.57 1.00 5.00 2.00 0.20 3.00 5.00 1.10 0.13
May 2011
©2011 Ajinomoto U.S.A., Inc. All product names shown here are registered trademarks of Ajinomoto Co., Inc.
Formulary
PROCEDURE: The water phase is heated to 80°C under stirring in a separate vessel, the oil phase is mixed while heating to 80°C. When the phases are uniform, the oil phase is added to the water phase under continuous mixing. The emulsion is homogenized. The thickener phase is added to the emulsion. At 25°C, ethanol, Baycusan C 1000 and the preservative phase are added and mixed. The emulsion is homogenized. PROPERTIES: In vitro SPF = 14; In vivo SPF (international test method on 5 volunteers)—29.6; Stability—this formulation successfully passed the microbiological challenge test.
Clear Conditioning Rinse Primex www.primex.is INGREDIENTS Phase A Chitosan PCA Olealkonium chloride (55% aqueous) Water Perfume and preservative
WT% 1.00 3.64 95.36 q.s.
PROCEDURE: Disperse Chitosan PCA in water with high speed agitation. When completely dispersed, heat to 75°C with continued mixing until solution is clear and uniform. Add olealkonium chlo-
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ride and mix until uniform. Dissolve preservative into batch. Cool to room temperature.
Protective Foundation SF 1229/E Gattefossé USA 201-265-4800 • Fax: 201-265-4853 Website: www.gattefosse.com INGREDIENTS WT% Phase A Plurol Diisostearique CG 4.00 (Gattefosse) (Polyglyceryl-3- Diisostearate) Hydracire S (Gattefosse) 2.00 (Acacia decurrens/jojoba/sunflower seed wax/polyglyceryl-3-esters) Compritol 888 CG Pellets (Gattefosse) (Glyceryl behenate) 1.00 Hydrogenated castor oil 1.00 Preservative 1.00 Phase B MOD (Gattefosse) (Octyldodecyl myristate) 6.00 Rheocin (Rockwood Additives) (Trihydroxystearin) 1.00 Phase C Vegetable squalane 14.00 Unipure White LC 981 HLC (LCW/Sensient) 6.95
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Formulary
(Titanium dioxide (CI 77891)) Unipure Yellow LC 182 HLC (LCW/Sensient) 1.00 (Iron oxides (CI 77492)) Unipure Red LC 381 HLC (LCW/Sensient) 0.30 (Iron oxides (CI 77491)) Natpure Hollowbead (LCW/Sensient) 2.00 (Calcium aluminium borosilicate) Talc HLC (LCW/Sensient) (Talc) 2.00 Phase D Demineralized water 49.95 Glycerin 5.00 Magnesium sulfate 7H2O, Codex (Merck) 1.00 (Magnesium sulfate) Sodium chloride, Codex (Sodium chloride) 1.00 Phase E Malt Secrets (Gattefosse) 0.50 (Propanediol (and) water (and) hordeum vulgare seed extract) Perfume Supreme Teint ARX/31619 (Aromax) 0.30 PROCEDURE: Prepare phase A and heat to 85°C. Prepare phase B, under rapid mixing add Rheocin and mix for 10 min. Heat at 40°C (don’t overheat). Under moderate mixing, add phase B into phase A. Mix under ultra-turrax for 5 min. Add phase C into A+B then heat to 80°C. Prepare D and heat to 80°C. Add slowly phase D into phase A+B+C and increase speed to 3000 tr/min. Maintain rapid mixing for about 5 min. Cool under mixing and about 35°C, add phase E. Complete cooling. PROPERTIES: Appearance— Pinkish beige cream; Viscosity Brookfield (spindle C speed 5)—approx. 100,000 mPa.s after 24H.
Antibacterial Moisturizing Hand Soap Rhodia 888-776-7337, 215-781-6364 Email:
[email protected] Website: www.rhodia.com INGREDIENTS WT% Phase A Water q.s. to 100 Jaguar C-17(Rhodia) (Guar hydroxypropyltrimonium chloride) 0.5 Miracare SLB-365/N (Rhodia) 40.0 (Water, sodium trideceth sulfate, sodium lauroamphoacetate, cocamide MEA) Lubrirob TOD 1880 (Lonza) (Sunflower oil, high oleic) 10.0 Lonzagard USP benzethonium chloride (Lonza) 0.10 Ional CP (BHT) 0.05 Fragrance q.s. Neolone 950 (Rohm & Haas) (Methylisothiazolinone) 0.1 Sodium chloride 3.0 Citric acid, 50% pH Adjust 1.0 PROCEDURE: Charge water to vessel. Charge Lonzagard and mix until dispersed. Charge NaOH to ensure pH is >7.0 while mix28 • happi
ing at 150rpm. Slowly sift in Jaguar C-17 and mix until uniform. Charge Miracare SLB-365 and mix until uniform. In separate vessel, blend Lubrirob TOD 1880, BHT, and fragrance until uniform. Increase mixing to 300 rpm. Charge the pre mix with oil, BHT and fragrance. When oil is emulsified, lower mixing speed to 150rpm and mix for 15 minutes. Charge sodium chloride and mix until uniform (~30 minutes). Adjust pH to 4.7-5.3 with 50%. PROPERTIES: Appearance—white “lotion like” liquid; Brookfield Viscosity at 25°C—10,000-16,000 cps (LVT, spindle 3, 12 rpm); pH @25°C— 4.5-5.0; Solids,%—28.5-31.5; Storage-Stability—Stable for 3 months (25°C, 45°C , 4°C) 3 cycles of freeze/thaw.
Broad Spectrum SPF ~55, PFA ~22 Sunscreen The HallStar Company
(877) 427-4255, (312) 385-4494
Email:
[email protected] Website: www.hallstar.com INGREDIENTS WT% Phase A Deionized water (aqua) 46.12 Phase B Versene NA (Dow Chemical) (Disodium EDTA) 0.10 Phase C Rhodicare XC (Rhodia Novecare) (Xanthan gum) 0.20 Phase D Diocide (Centerchem) (Caprylyl glycol (and) 0.50 phenoxyethanol (and) hexylene glycol) Superol K, Glycerine 99.7% USP/FCC Kosher 2.00 (P&G Chemicals) (Glycerin) 1,3-Butylene Glycol (Argo) (Butylene glycol) 2.00 Phase E Spectrasolv DMDA (HallStar) (Dimethyl capramide) 1.00 Parsol HMS (DSM Nutritional Products) 10.00 (Homosalate [Homosalate]) Neo Heliopan OS (Symrise) (Ethylhexyl salicylate 5.00 [Octisalate]) Neo Heliopan 303 (Symrise) (Octocrylene [Octocrylene]) 2.75 HallBrite PSF (HallStar) (Undecylcrylene dimethicone) 3.00 HallTress DIBA Special (HallStar) (Diisobutyl adipate) 8.00 Phase F Parsol 1789 (DSM Nutritional) 3.00 (Butyl methoxydibenzoylmethane [Avobenzone]) Neo Heliopan BB (Symrise) (Benzophenone-3 6.00 [Oxybenzone]) Phase G Crill 6/Span 120 (Croda) (Sorbitan isostearate) 0.30 HallStar GMS SE/AS (HallStar) 2.50 (Glyceryl stearate (and) PEG-100 stearate) Emulsiphos (Symrise) (Potassium cetyl phosphate (and) 3.00 hydrogenated palm glycerides) Ganex V-220 (ISP) (VP/eicosene copolymer) 1.00
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Formulary
Phase H Simulgel 600 (Seppic) 1.53 (Acrylamide/sodium acryloyldimethyltaurate copolymer (and) isohexadecane (and) polysorbate 80) Phase I MSS-500W (Kobo Products) (Silica) 2.00 PROCEDURE: Add phase A to the main vessel. Dissolve phase B with continued mixing. Add phase C, stirring until fully incorporated. Start heating to 85°C and add premix of phase D. To a secondary vessel, add phase E. Start mixing and add phase F. Heat to 85°C, and then add phase phase G ingredients, in order. With both phases at 85°C, slowly add the oil phase (EFG) to the water phase (ABCD) with prop mixing. Start homogenizing and cooling. When the batch reaches 55°C, start sweep mixing and continue cooling. At 50°C or lower, add phase H with mixing. When batch is smooth, add I with mixing and replace any water lost to evaporation. Mix until again smooth and at desired filling temperature. Stop cooling and mixing, perform final quality assurance checks and package product. PROPERTIES: Appearance—Thick white lotion/soft cream; pH—6.0; Viscosity (RV, T-D, 5, 20 & 100 rpm; cP)—81000, 24900 and 6800.
Antioxidant Skin Cream Lubrizol Advanced Materials Inc.
(Noveon Consumer Specialties)
(216) 447-5000 • www.personalcare.noveon.com INGREDIENTS WT% Phase A Deionized water 79.05 Carbopol Ultrez 10 Polymer (Carbomer) (Lubrizol/Noveon) 0.10 Carbopol Ultrez 20 Polymer (Lubrizol/Noveon) 0.35 (Acrylates/C10-30 Alkyl acrylate crosspolymer) Glycerin 4.00 Phase B Sweet Almond Oil (Lipo) 3.00 (Prunus amygdalus dulcis (sweet almond) oil) Vitamin E acetate (BASF) 1.00 Vitamin A palmitate (BASF) (Retinyl palmitate) 0.50 Schercemol DISD Ester (Lubrzol/Noveon) 5.00 (Diisostearyl dimer dilinoeate) Schercemol NGDO Ester (Lubrizol/Noveon) 2.00 (Neopentyl glycol diethylhexanoate) Schercemol PDD Ester (Lubrizol/Noveon) 0.50 (Diisostearoyl polyglyceryl-3 dimer dilinoleate) Promulgen D nonionic emulsifier (Lubrizol/Noveon) 1.20 (Cetearyl alcohol (and) ceteareth-20) SilSense DW-18 Silicone (Lubrizol/Noveon) 0.80 (Dimethicone PEG-7 isostearate) Micropoly 250 S (Micro Powders) (Polyethylene) 0.25 Phase C Sodium hydroxide (18%) 0.55 30 • happi
Phase D Actiphyte of Mandarin Orange (Active Organics) (Citrus nobilis (mandarin orange) fruit extract, butylene glycol (and) water) HerbEx Resveratrol 0.5 (BioSpectrum) (Resveratrol) Perenityl IS (ISP/Vincience) (Pyrus communis (pear) seed extract (and) hexyldecanol) Glydant Plus Liquid (Lonza) (DMDM hydantoin (and) iodopropynyl butyl carbamate)
0.50
0.50 0.40 0.30
PROCEDURE: Add phase A ingredients in order to a suitable vessel, allowing the self-wetting polymers to wet prior to mixing. Begin to heat to 65-70°C. In a separate vessel, add phase B ingredients and heat to 65-70°C with mixing. Mix until uniform. Once to temperature, add phase B to phase A with continued mixing. Mix until uniform. While hot, add phase C to phases A/B with continued mixing. Mix until uniform. When homogenous, begin to cool below 40°C. Once to temperature, add phase D ingredients to batch one at a time with continuous mixing. Mix until uniform. PROPERTIES: Appearance—white cream; pH— 6.1-6.3; Viscosity (mPas•s) (Brookfield RVT @ 20 rpm, 25°C, #6 spindle, measured @ 24 hours)—30,000-40,000. Recommended packaging—jar. Stability—Passed 12 weeks @45°C, 5 cycles freeze/thaw
Aftershave Balm Cognis GmbH Care Chemicals Division Website: www.cognis.com INGREDIENTS WT% Phase A Dehyquart F 75 (Cognis) 0.25 (Distearoylethyl hydroxyethylmonium methosulfate (and) cetearyl alcohol) Myritol 331 (Cognis) (Cocoglycerides) 2.50 Cetiol C 5 (Cognis) (Coco-caprylate) 5.00 Cetoil SB 45 (Cognis) (Butyrospermum parkii 0.20 (shea) butter) Cegesoft PS 6 (Cognis) (Vegetable oil) 2.00 Cosmedia Triple C (Cognis) 1.00 (Polyquaternium-37 (and) dicaprylyl carbonate (and) lauryl glucoside) Water, demin. 86.05 Glycerin 3.00 Perfume, preservative q.s. PROCEDURE: Heat phase I. Heat water of phase II, add the glycerin and Cosmedia Triple C while stirring. Wait until gel is built. Afterwards add phase I while stirring. Stir until 40°C, than add phase III. Adjust the pH if necessary. Stop stirring at 30°C. PROPERTIES— pH-value (as is) 4.9-5.1; Viscosity (Brookfield RVF, 23 °C, spindle 5, 10 rpm)—13,000 mPa•s •
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May 2011
Mibelle AG Biochemistry, 5033 Buchs/Switzerland, Phone +41 (0)62 836 17 31
PhytoCellTec™ Argan Vitalizing dermal stem cell for fundamental anti-aging effectiveness PhytoCellTec™ Argan is the very first cosmetic active to target DERMAL stem cells. These cells have been discovered to play the key role in the beauty, firmness and density of skin. PhytoCellTec™ Argan vitalizes and protects these most valuable cells, enabling them to maintain their regenerating potential to reinforce youthfulness. • Protects and vitalizes dermal stem cells • Reactivates all of the skin’s youthful functions • Fights wrinkles and loss of firmness right at their formation
PhytoCellTec™ Argan will not only help to accelerate the skin’s natural repair process, but also uniquely provide a second chance for every type of skin.
www.mibellebiochemistry.com
International
L’ORÉAL INAUGURATES PREDICTIVE EVALUATION CENTER • FRANCE: The L’Oréal Group has inaugurated the L’Oréal Predictive Evaluation Center, a research and production center dedicated to the predictive evaluation of the safety and efficacy of its cosmetics ingredients and finished products. Based on 30 years of research and investment, it crystallizes L’Oréal’s vision of the future of evaluation, the company explained. At the inauguration of the center last month in Gerland, L’Oréal Group president and CEO Jean-Paul Agon commented,“As the worldwide beauty leader, L’Oréal aims to remain a pioneer in the technological advancement of evaluation and innovation, and also aims to be an exemplary socially responsible company. The L’Oréal Predictive Evaluation Center is an illustration of the group’s commitment to ethical, innovative and responsible beauty, which has always been at the core of our mission.” In order to predict safety and efficacy of ingredients and finished products at an earlier stage and with greater certainty, the L’Oréal Predictive Evaluation Center designs integrated and innovation-driven evaluation strategies as a result of its vast knowledge base and its expertise in technologies such as tissue engineering, molecule design, imaging, modeling and automated test platforms. The center is spearheading the group’s predictive evaluation research and is the result of a 16 million euro investment: 7 million euros in 2000 and 9 million euros in 2010. It currently produces more than 130,000 reconstructed biological skin and corneal tissue units a year. In 2011, the Gerland Center will have capacity to evaluate more than 1000 products for safety (formulae or raw materials) and 100 ingredients for efficacy. The L’Oréal Predictive Evaluation Center will be the center of an international hub connecting L’Oréal’s French, Chinese and Singaporean Research & Innovation activities. As the center of the network, it 32 • happi
will develop the L’Oréal Group’s integrated predictive strategy, while incorporating information from the group’s other international Research & Innovation centers, the company said. According to L’Oréal, this hub embodies a radical shift in approach—it represents a technological and scientific leap forward from alternative methods to predictive strategies. “The mark of strong research is its ability to anticipate. The L’Oréal Predictive Evaluation Center is a demonstration of L’Oréal’s Research and Innovation ambitions. It will lead to the discovery of new forms of efficacy and new levels of performance, paving the way for breakthrough innovations,” commented Laurent Attal, vice president of research and innovation.
Evonik To Build Plant In Shanghai CHINA: Evonik is building an integrated production plant for organic specialty surfactants at its site in Shanghai, China. The production network is scheduled to begin operation in mid-2013, the company announced. The various specialty surfactants based on renewable raw materials will be used primarily for cosmetics and laundry care products, as well as for industrial applications. “Construction of the integrated production plant based on renewable raw materials in Shanghai represents a key step in the further consolidation of Evonik’s global presence. With the new plant, Evonik is supporting the growth of its key customers in Asia with local production,” said Patrik Wohlhauser, chairman of the board of management of Evonik Degussa GmbH and member of the executive board of Evonik Industries responsible for the Consumer, Health and Nutrition segment. By building the plant at the Shanghai site, Evonik said it will benefit from the infrastructure of the large Shanghai Chem-
•
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ical Industry Park (SCIP) and close proximity to its customers’ production facilities. The integrated production network will feature state-of-the-art technology and meet correspondingly high environmental standards. Last fall, in its most recent project at SCIP, Evonik commissioned a plant for the production of plastics and plastics ingredients— a 250-million-euro investment for the group. The new integrated production plant will produce ingredients for cosmetics and laundry care products, as well as specialty surfactants for industrial applications. The Chinese cosmetics industry accounts for the lion’s share of production. “We are already well-positioned in the market for cosmetic ingredients in Europe and the U.S.,” added Claus Rettig, head of the Consumer Specialties Business Unit. “Now we are following our customers to Asia, with state-of-the-art technology and correspondingly high-quality ingredients. This allows us to supply our customers at the accustomed high level of quality.”
In-Cosmetics’ Attendance Nears 7,000 • ITALY: At 10,987 square meters, In-Cosmetics 2011 in Milan set a new record in terms of physical size. Attendance was big as well, with 6,850 professionals sourcing the newest products and latest developments from the world’s cosmetics and personal care industry. A third of attendees came from Italy, the host country. In addition to multinational suppliers who make it an annual event, In-Cosmetics provided a platform for more than 70 first-time exhibitors looking to launch their products to the high caliber visitors in attendance. The Innovation Zone brought together 70 ingredients launched at the show or in the previous six months. The new Innovation Zone Best Ingredient Award saw a selected number of exhibitors go head to head with their new innovations, judged by May 2011
International
an independent panel of experts. In the end, Lipo Chemicals beat out stiff competition to win with its unique Liposhield HEV Melanin technology. The In-Focus feature explored the challenges in the development of sustainable cosmetics, from new concepts to sourcing, formulation, industrial processes and packaging while the new Sustainability Gallery highlighted 12 sustainable innovations, ini-
tiatives or policies developed by leading suppliers in the industry. The regulatory and innovation seminars, marketing trend presentations and formulation workshops were filled with manufacturers and suppliers looking to equip themselves with the latest industry information. A new addition to the program was the scientific seminars that included nanotechnology, biotechnology and skin aging.
Winners gather together at the PCD Awards.
PCD 2011 Award Winners • FRANCE: The 7th edition of the PCD Congress-Exhibition, held Feb. 8-9 at the Cité des Sciences et de l’Industrie, Paris, closed with the PCD Awards ceremony. During the event, 12 prizes were awarded before an audience of enthusiastic professionals. To enter the competition, products had to be placed on the European market between Dec. 1, 2009 and Dec. 31, 2010; winners were selected by a jury of journalists and packaging experts. This year, major technological innovations and new forms of handling were highlighted. THE PCD 2011 AWARD WINNERS: • Bleu Shower Gel, Chanel – Care Category. The flip top was manufactured by SAF. Pinard created the bottle. The case and wavy pattern come from Wauters/Nicollet. • Terracotta 4 Seasons Powder, Guerlain – Makeup Category. Albéa was the supplier. • Wanted Rouge Lipstick, Helena Rubinstein – Makeup Category. Cosfibel was one of the suppliers. • Lash Queen Sexy Blacks Mascara, Helena Rubinstein – Makeup Category. • Voyage d’Hermès Perfume – Men’s and Unisex Perfume Category. Suppliers/partners included SGD and Verreries Pochet et du Courval (glass), Pivaudran (drawing), Ipack (injection and assembly) and CNP Vaudreil (packaging). • Fleur de cristal Perfume, Lalique – Women’s Perfume Category. Suppliers included Pochet (glass), VPI (surlyn shoulder segment), Rexam (pump) and Cartondruck (cardboard). • L’air du Temps Perfume, Nina Ricci – Collector Category. The hand-blown Lalique was specially created for the 60th anniversary of Nina Ricci’s debut. Suppliers included C Group/LF Beauty (lacquer wood box), ECR1 (protection box) and Lalique. Oriex Communication organizes the PCD Congress-Exhibition and PCD Awards.
More info: www.pcd-congress.com 34 • happi
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The event was also a hub of networking activity, and not just at the exhibitor stands and seminar theatres, said the organizer. The online community tool Connect launched this year enabled visitors and exhibitors to communicate pre-show and arrange meetings. Live Twitter feeds broadcast at different locations across the show floor, provided the perfect platform for companies and individuals to instantly publicize their show activities. “The wide range of educational features and exhibitors, not to mention the thousands of visitors who descended on Milan, have really placed us once again at the forefront of the personal care ingredients market,” said Cathy Laporte, In-Cosmetics group marketing manager. “With the cosmetics and beauty industry expected to grow 8.5% by 2014, the show looks set to be a hit once again next year.” In-Cosmetics 2012 will take place on April 17-19 in Barcelona, Spain in Hall 2, Gran Via, Fira Barcelona. More info: www.in-cosmetics.com
Seppic Sets Up Shop in Dubai • UNITED ARAB EMIRATES: To strengthen its development in the Near and Middle East, Seppic has opened an office in Dubai. Air Liquide is the parent company of Seppic. Experts in the pharmaceutical and cosmetics sectors staff the new office, the company said. From this local, the company will focus on a wide geographical area stretching from Egypt to Pakistan. The goal is to double sales revenues in the region within five years, according to Seppic. “The markets in the Middle East are varied and all have their own distinctive local features. But they share a common economic dynamic and a strong business ethic,”said Vincent Ganne, head of Seppic’s health and beauty BU and the person in charge of the Dubai subsidiary.“Seppic has the products and expertise to help these markets develop. With our local presence, we will be better placed to understand and serve these specific needs. And we will be better able to build close and lasting ties with our customers. More info: www.airliquide.com May 2011
COLOR COSMETICS
SUNCARE
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P O LY U R E T H A N E S F O R C O S M E T I C S
Bayer MaterialScience AG, 51368 Leverkusen, Germany · 49800
HAIRSTYLING
International
Amway Donates $1.2 Million To Earthquake Victims • JAPAN: Amway Japan President John Parker announced that Amway Japan Limited and parent company Amway will provide 100 million yen, or approximately $1.2 million, in cash and product donations to
support relief efforts in Japan following the March 11 earthquake and tsunami. The corporation, its distributors and employees will provide the support in partnership with local NPOs and relief agencies in the region, especially those which focus on children, in alignment
Finally, A Partnership That Gives You Reason To Smile
We know how it is. Youʼre looking for the right fit, a supplier thatʼs easy to work with, flexible. A company that knows how to give you what you need, when you need it. One that listens, responds, problem-solves. You wonder…is that too much to ask? Then you work with Ruger, and realize youʼve found The One. You start to think about the possibilities, resolving issues, reducing risk, all the exciting things you can accomplish together. Suddenly everything seems clear, and you know that youʼll never work alone again. Ingredient Sales • Repackaging • QC • Documentation
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36 • happi
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with the company’s Amway One by One Campaign for Children. “We express our profound sympathies to all victims of this indescribable disaster, and will continue to provide additional assistance through disaster relief efforts as we learn the status and needs of the affected areas,” said Parker. “Our heartfelt prayers go out to our families, friends and neighbors who have been impacted by this tragedy. We are grateful for the well wishes of people around the world, and appreciate their generous offers of help and encouragement to ensure the country’s recovery and rebuilding efforts.” Amway has confirmed employees, expatriates and business visitors are safe, and continues to work to ascertain the status of distributors and their families in Japan. “Wherever we do business, Amway affirms our commitment to respond to events that have such a profound impact on daily lives,” said Amway Executive Vice President Jim Payne. “Amway has activated its global network for Japan. We are providing a mechanism for our employees and distributors to engage and provide help, and will continue to do so as the effort continues.” Launched in 1979, Amway Japan is one of the company’s top markets, and employs nearly 400 people to support its affiliate operations, including business administration, sales support and distribution, according to the firm.
Shiseido Makes Second Donation of Relief Supplies • JAPAN: To make further donations to assist people living in the disaster-stricken areas of Japan, Shiseido Co. made a second donation of relief supplies to the Headquarters for Emergency Disaster Response in Iwate, Miyagi and Fukushima prefectures. The donation, which included dry shampoo, hand cream and masks, followed an earlier monetary donation of more than $1.1 million made via Japan Platform, a non-profit humanitarian aid organization. In addition, the firm has been collecting voluntary donations from current and former employees through the Shiseido Social Contribution Club Hanatsubaki Fund. May 2011
euxyl® PE 9010 clear performance
t good efficacy against bacteria, yeast, and mold t globally approved (US, EU, Japan) t mild with low sensitization potential t no controversial ingredients t stable to hydrolysis, temperature and pH Let us make preservation simple for you. Go to schulke-us.com/happiad0511 for more.
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Shiseido executives estimate that the 200 to 300 stores destroyed by last month’s tsunami comprise no more than about 1% of Shiseido’s total sales points in Japan. Still, the disaster will translate into 3 billion yen, or $35.7 million, in lost sales and 1.5 billion yen, or $17.9 million, in extraordinary losses for the company for the fiscal year concluded March 31, 2011. The company will announce results this month, but sales are now seen coming in at 670 billion yen, or $7.97 billion, from a previous target of 680 billion yen, or $8.09 billion. It marks the second time in four months that Shiseido has cut its earning and sales forecasts as conditions in its home market of Japan continue to deteriorate and consumers spend less on beauty products.
IRB Wins Italian Business Award ITALY: Istituto di Ricerche Bitecnologiche (IRB), an Italian biotech company
•
that developed and optimized the biotech platform High Tech Nature (HTNTM) based on GMO plant cell cultures, has won the Italian Business Awards for the Environment. Through the HTNTM process, it is possible to manufacture, in strictly controlled conditions, high value plant active substances for cosmetic, nutritional and animal feed applications. The honor is one of the most prestigious recognitions presented to private and public Italian companies that have distinguished themselves in sustainable development, environmental respect and social responsibility. The winners will also compete for the European Business Awards for the Environment, which were established by the European Commission Environment Directorate-General in 1987 to recognize and reward European companies that set an example by successfully bringing together innovation, economic viability and
environmental concerns. “We are particularly proud of this award since it rewards the truly singleminded and masterly work of a team of excellence,” said Elena Sgaravatti, IRB general manager. More info: www.irbtech.com
InterCharm Milano, iCMPack Coming in September • ITALY: There’s more reason to stick around Milan after InterCharm Milano. Following the professional beauty event that is InterCharm, which is scheduled for Sept. 24-26 2011, is a new event called iCMPack. According to event organizers, it is designed for those firms who work in the cosmetics packaging, raw materials, machinery, technology industries and contract manufacturing. iCMPack will be held Sept. 26-27 at the same venue as InterCharm Milano. More info: www.intercharm.it •
Visit the AMA Booth # 739 at NYSCC Suppliers Day
38 • happi
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May 2011
New from Cosmetochem Citrolumine 8TM increases skin luminosity f Liposomal-encapsulated citroflavonoids f Fades age spots f Brightens skin tone f Safe & effective (in vitro & in vivo) Winner of one of 'The China Personal Care & Cosmetics Innovation Awards 2011'
www.cosmetochem.com
Cosmetochem International AG, Switzerland phone +41 (0)41 748 3333, fax +41 (0)41 748 3344 www.cosmetochem.com,
[email protected]
Marketing News
JOHNSON PRODUCTS CO. SIGNS CARMELO ANTHONY Carmelo Anthony is now a frontman for Johnson Products Company.
clothing retailer will also carry Hampton Sun’s Luxe Sport Continuous Mist Collection in SPF15 and 55. More info: www.hamptonsuncare.com
• The first French model to achieve interna-
• NBA Star Carmelo Anthony has just inked a multi-year deal as the corporate spokesperson for Johnson Products Company, Inc. (JPC), promoting the company’s Ultra Sheen Men grooming collection. The partnership, the first of its kind for the new management team at JPC, is part of a strategic plan to regain its prominent global market share. In 2009, JPC was acquired from Procter & Gamble with the combined investments of RC Fontis, St. Cloud Capital and Plus Factor, LLC, an African American management team. In two years, the new leadership has reorganized the company and its worldwide distribution. “We are very excited to leverage the strong position in the ethnic hair care space that Johnson Products has to launch our new men’s line. Our team sees a lot of opportunity and growth in the men’s sector which doesn’t typically get a lot of attention,” explained JPC’s CEO Eric Brown. “Adding Carmelo Anthony to the Johnson Products Family as well as having him represent the Ultra Sheen Men brand to the community will certainly bring excitement to our new brand.” The deal includes advertising and promotional campaigns, cause marketing and community outreach programs as well as personal appearances for JPC and Ultra Sheen Men. Anthony will also be involved in the development of innovative new grooming products for JPC, according to the company. More info: www.johnsonproducts.com • Hampton Sun and J.Crew have partnered together on a SPF 30 lip balm that will be sold in select J. Crew stores this month. The 40 • happi
tional acclaim, Madame Ines de la Fressange, has joined the family of ambassadors for L’Oréal Paris. “Ines de la Fressange, our new L’Oréal Paris spokeswoman, has divine grace, that very contemporary way of being a woman, at once free, unexpected and mesmerizing. An accomplished model, mother and designer, she leads a full life. I am delighted that she is bringing that irresistible ‘je ne sais quoi’ to the brand,” said Cyril Chapuy, global brand president of L’Oréal Paris. De la Fressange started her modeling career when she was 17, and took part in fashion shows for Kenzo, Jean-Paul Gaultier and Christian Lacroix, among others. She was also Karl Lagerfeld’s muse at Chanel for several years. In 1991 she created her own brand,“Ines de la Fressange,”and a store on the avenue Montaigne, which was very successful in France, the U.S. and Japan. Since 2003, she has made an active contribution to relaunch the luxury Roger Vivier brand as consultant and brand ambassador. In 2008, for her 50th birthday, she appeared on the cover of Elle France. More info: www.loreal.com
• Cheaper dish liquids clean just as well as their costlier coun-
terparts, according to Consumer Reports. Ajax and Kirkland Signature (Costco) were both very good at cleaning and cost just $0.06 per ounce, the least per ounce of the brands Consumer Reports tested, making them CR Best Buys. The full report is available in the May issue of Consumer Reports, which is available at newsstands and online. “Our tests show you don’t have to pay a lot to get your dishes clean,” said Jim Nanni, associate technical director for Consumer Reports. “All dish liquids contain surfactants, enzymes and other chemicals to aid in cleaning.” Consumer Reports’ testers baked a mixture of evaporated milk, flour, egg yolk and sugar onto glass plates, put the plates in trays of warm water with equal amounts of each detergent, and used a machine that holds a sponge to rub each plate with equal pressure. To test grease removal, testers dipped stainless-steel panels in
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May 2011
Marketing News
lard, let the fat congeal for at least an hour, then cleaned them using the same process as with the glass plates. In both cases, scores were based on the number of rubs it took to remove the soil. All of the products tested were very good at removing food and grease, but cost just a few cents per ounce while others cost up to $0.94 cent per ounce. The makers of DuoDish ($0.16/ounce) and The Laundress ($0.94/ounce) claim they can be used in the sink and the dishwasher. Makers of “green” brands claim they’re safe for septic tanks, have minimal impact on aquatic life, are free of fragrance and dyes, or are “natural” (but there’s no official definition of that term except on meat and poultry products), according to the report. Since all the tested products are recommended, Consumer Reports suggests consumers purchase dish liquid based on the price. Plus, the magazine suggests that consumers skip antibacterial cleaners, insisting that the government says they don’t clean any better, and they might lead to tougher bacteria—not exactly the kind of thing the industry, or its associations, wants to read about. More info: www.ConsumerReports.org
• The U.S. Environmental Protection Agency (EPA) has approved the registration of Clorox’s Dispatch Hospital Cleaner Disinfectant Towels with Bleach to kill Clostridium difficile spores in five minutes. This is the first bleach-based wipe to receive EPA registration for C. difficile. Dispatch towels with bleach clean and disinfect hard, nonporous surfaces quickly and effectively in just one step. The towels are pre-moistened with a unique 1:10 stable sodium hypochlorite (bleach) solution like the concentration that is recommended by the Centers for Disease Control & Prevention (CDC) guidelines for effective disinfecting against the toughest healthcare pathogens, including C. difficile. The towels with bleach are EPA-registered to kill 26 additional pathogens that cause healthcare-associated infections (HAIs). They can be used on multiple surfaces in healthcare settings, including plastic, plastic laminate, stainless steel, sealed fiberglass and glazed porcelain. Clorox acquired Dispatch brands from Midland, MI-based Caltech Industries. In September 2010, the EPA registered Dispatch Hospital Cleaner Disinfectant with Bleach spray to kill C. difficile spores in five minutes. More info: www.cloroxprofessional.com
•
The USDA selected Purell Green Certified Instant Hand Sanitizer Foam as one of the first products in its new BioPreferred Label Program. The new USDA product label indicates products have been independently certified to meet USDA BioPreferred program standards for biobased content. Gojo is one of just 11 companies approved to use USDA’s new product label on certified biobased products. Purell Green Certified Instant Hand Sanitizer is produced by
42 • happi
Gojo Industries, and is made with 100% naturally renewable plantderived ethanol in a readily biodegradable formula. “We are extremely pleased to be among the first products to attain the USDA’s BioPreferred label,” said Gojo global sustainability senior marketing manager Nicole Koharik.“The distinction furthers our company’s sustainability efforts to promote hand hygiene for the well-being of people and the environment.” More info: www.gojo.com
• SheaMoisture has partnered with Walgreens to launch a line of hair care products. The SheaMoisture hair care line—shampoos, conditioners and styling aids—is rolling out at more than 7,000 Walgreens stores and online at the retailer’s website. “We are very excited to launch our newest collection at Walgreens,” said Richelieu Dennis, founder and CEO of Sundial Creations, maker of SheaMoisture. “They have been a key partner in the growth of our business and we are enthusiastic about bringing organic hair care products to such a broad consumer base.” The range is available in four varieties—Raw Shea & Argan Oil, Coconut & Hibiscus, Yucca and Baobab and African Black Soap. The launch also includes two new hair kits, the Curl & Shine Kit and the Repair & Transition Kit, which contain travel sized versions of the Coconut & Hibiscus and Raw Shea hair collection. There are several programs in place to support the launch, including a beauty advisor based program, a social networking strategy, store level sampling as well as demo stations, according to Sundial Creations. “There has been a tremendous amount of anticipation for this launch in our social networking communities for months,” said Emmet Dennis, Sundial Creations partner and chief marketing officer.“This phenomenon is a testimony to the convenience of shopping at Walgreens and the loyalty that our customers have shown us for almost 20 years.” More info: www.sheamoisture.com • SK-II is rolling out the SK-II Clear for Life project with the goal of connecting women in need across Asia to a source of clear drinking water, so that they in turn can help empower their communities. The project was inspired by SK-II global ambassador Cate Blanchett’s donation of 3 million liters of clear, purified drinking water to Asian communities in honor of SK-II’s 30th anniversary. For its inaugural year, the SK-II Clear for Life project has pledged a donation of 30 million liters of water through a partnership with Procter & Gamble’s Children’s Safe Drinking Water (CSDW) Program. U.S. consumers can contribute to the cause by visiting the SKII Clear for Life website and clicking to“Share The Word.”For every “click to share” on social media websites, SK-II will donate 1 liter of water to communities in need. “The goal of all our cause efforts is to bring the transformative power of a crystal clear life, one filled with hope, harmony and op-
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May 2011
Thanks for 100 years of inspiration! As we celebrate our big anniversary, we thank all the rebels and visionaries who inspired us along the way. Wilbur and 0rville Wright (1867/1871) * Albert Einstein (1879) * Coco Chanel (1883) * Frank Lloyd Wright (1890) Walt Disney (1901) * Salvador Dali (1904) * Josephine Baker (1906) * Edith Piaf (1915) * J.D. Salinger (1919) Marlon Brando (1924) * Marilyn Monroe (1926) * Andy Warhol (1928) * Stanley Kubrick (1928) * Frank 0. Gehry (1929) Steve McQueen (1930) * James Dean (1931) * Sophia Loren (1934) * Yves Saint Laurent (1936) * Bruce Lee (1940) Pele (1940) * Vivienne Westwood (1941) * Bob Dylan (1941) * Jimi Hendrix (1942) * Muhammad Ali (1942) * Lou Reed (1942) Jim Morrison (1943) * Bob Marley (1945) * David Bowie (1947) * Twiggy (1949) * Richard Branson (1950) Jean-Paul Gaultier (1952) * Steve Jobs (1955) * The Beatles * (1957) * Madonna (1958) * The Mini Cooper (1959) The Rolling Stones (1962) * Ferran Adria (1962) * Quentin Tarantino (1963) * The Clash (1976) * Nirvana (1987) @@
You all challenged the status quo, fought the conventional, rejected the norm.
we promise to
keep this spirit alive! munich
paris
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guangzhou
sydney
shanghai
são paulo
milan
amsterdam
hong kong
moscow
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Marketing News
timism, to the lives of our loyal users, celebrities and the communities we serve,” said Joanne Crewes, vice president and general manager, Global SK-II. More info: www.sk-ii.com
• To help break the cycle of domestic violence, Hissyfit is partnering with Beauty Cares, a non-profit organization that benefits victims of domestic abuse, through an integrated Facebook campaign. Once Hissyfit garners 5,000 Facebook fans, its parent company Valeant will donate more than $100,000 worth of Hissyfit products to Beauty Cares. As an added bonus, when the brand reaches its goal of 5,000 Facebook fans, each fan will receive a 10% discount on her next hissyfit.com purchase. Beauty Cares’ mission is to break the cycle of domestic violence for women and children. The organization’s signature event, The Beauty Cares Breakthrough Experience, promises a transformation inside and out for survivors of domestic violence currently residing in shelters. Within a safe, calm environment, professional makeup artists and top hairstylists create a polished, work-appropriate look to highlight guests’ natural beauty and enhance self-esteem. In this fun, interactive session, the artists and stylists provide tips for recreating that same look to keep feeling great, day after day. Beauty Cares further provides a gift tote containing the products required to maintain their beautiful new look. “We’re proud to lend our support to Beauty Cares,” said Trey Schutz, vice president and general manager, dermatology, Consumer Products at Valeant Pharmaceuticals, which owns Hissyfit. “This organization isn’t about making women look good, it’s about making them feel good. To us, there is no cause more worthy than helping these women regain their confidence and independence, which is why we’re so pleased to help support this cause.” More info: www.hissyfit.com
• Telemundo, in partnership with L’Oréal USA, has rolled out Club de Noveleras, its official telenovela fan club at www.clubdenoveleras.com. This initiative is the first-ever for both companies of its scope and scale, according to the Spanish-language network. In addition, there will be 10 in-market large scale Club de Noveleras talent tours in 2011, featuring two events per market in Chicago, Los Angeles, Miami, New York and Houston. At these events, members will meet their favorite Telemundo novela stars and also get hair and makeup touchups with the latest Maybelline and Garnier products. Samples will also be distributed. “This is the first time that several L’Oréal USA brands and divisions have come together to celebrate the beauty of the Hispanic community,”stated Marc Speichert, chief marketing officer, L’Oréal USA. “L’Oréal USA has a profile of beauty products that fit the need of every U.S. Hispanic consumer. Through this partnership with Telemundo, we will create the first Hispanic community that allows users to engage with their favorite Telenovela stars, connect with others about beauty while earning rewards and free gifts for 44 • happi
participating in this ultimate Hispanic beauty destination.” “This integrated program transforms viewership into relationship while connecting L’Oréal USA’s brands like L’Oréal Paris, Maybelline and Garnier, to their target consumers in an experiential and unique way,” said Jacqueline Hernández, chief operating officer, Telemundo.“Consumers will be able to join an online community where they can interact with each other and with their favorite telenovela stars, while also finding rich beauty content including a brand new dedicated beauty blog.” In the Club de Noveleras’ loyalty program, subscribers will earn points and can redeem them to win prizes, Telemundo brand premiums and various products from across L’Oréal USA’s beauty portfolio. Telenovela fans will be able to interact with other fans on social media sites such as Facebook and Twitter, see exclusive Telenovela content available only to Club de Noveleras members and learn beauty tips and all about the latest trends in makeup and hair care from prominent beauty blogger Johanna Torres, former editor-in-chief of Siempre Mujer. Telemundo’s recently launched social media unit, Social@Telemundo, will also play an integral role. Torres will reportedly engage the community, providing beauty tips and hosting polls about a range of beauty topics. In addition, the program will be crosspromoted across all NBCU platforms. The site will also serve as an insights vehicle with a daily panel that will provide L’Oréal USA with key information on what Club de Noveleras members are looking for in their beauty regimes, according to Telemundo. More info: www.clubdenoveleras.com
• Dr. Bronner’s Magic Soaps is expanding into the food business with a culinary coconut oil. Dr. Bronner’s Magic“All-One”Fair Trade and Organic Virgin Coconut Oil (VCO) is fresh-pressed, unrefined and can be used for stir-frying, soups, sauces and baking deserts—as well as body care, as field research in the tropics shows that people who follow a traditional diet high in coconut oil enjoy excellent cardiovascular health. According to the company, clinical research confirms that the saturated medium chain fatty acids (MCT’s) in VCO, such as lauric acid, actually improve blood cholesterol by increasing the ratio of HDL to LDL cholesterol. Available exclusively at Whole Foods Market nationwide until May, the new “All-One” Coconut Oil is sold in 14oz. jars for $9.99.
• Christina Zehavi traveled from Israel to celebrate the creation of Christina-USA. In an introduction and training meeting held in Sarasota, FL, Joe Contorno, president and CEO of Christina-USA, brought together a wide range of experts to learn firsthand about Christina’s professional products and treatments. Instructed by Zehavi herself, the three-day training consisted of in-depth education and hands-on training of Christina’s seven multi-stage professional treatments. More info: www.christina-usa.com
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May 2011
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Marketing News
• “My Fair Lady” was the theme of Sue Wong’s Fall 2011 show that took place at her private residence in Los Angeles, CA.Paying homage to the Edwardian styling of the film and the overall theme of transformation, Wong tapped China Glaze to complement her collection, which was filled with ornate gowns, rich satins, flowing chiffons and fine laces. Colors included China Glaze Drastic (a dark, brick red) and China Rouge (a rich, creamy red) and Seche Vite Fast Dry Top Coat for a high gloss shine.
• Celebrity Apprentice Hairstylist Kimmi Hendrix recently created La Toya Jackson’s latest hair color change using her favorite cruelty free hair color by IT&LY Hairfashion. Jackson, a recent cast member for NBC’s Celebrity Apprentice, is one of the youngest members of the Jackson family and a singer, songwriter and musician. More info: www.italyhairfashion.com • As summer approaches and college courses begin to wind down, Procter & Gamble wants to help students prepare for their important and exciting summer internships. ReadyU is a program dedicated to supporting college students by helping them navigate the journey of life outside the classroom. The program is supported
At Sue Wong’s Fall 2011 show, the designer paid homage to Edwardian styling and tapped China Glaze to complement her collection.
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May 2011
Marketing News
by over 150 colleges throughout the country and is championed by campus ambassadors with dedicated events featuring select P&G products, which assist students in succeeding in those important moments that go beyond the average curriculum. To arm students with the skills needed to put their best foot forward this summer, ReadyU has partnered with Celebrity Stylist Jen Rade. Ranked as one of Hollywood’s Most Powerful Stylists, she will provide beneficial hints in order for future CEOs to rock their internships. ReadyU is also helping four lucky students kick off their summer internship in complete style. Beginning April 8, college students nationwide had the opportunity to enter The ReadyU Ultimate Style Sweepstakes. The four winning students (chosen at random) will be awarded a $1,000 Visa gift card to help them accessorize and dress their best, along with an intern survival pack, featuring essential products from P&G brands including, CoverGirl, Pantene, Old Spice, Gillette, Tide and Crest. Students must “like” the ReadyU Facebook page to enter. More info: www.pg.com
• Henkel’s Dial for Men brand recently enlisted Red Tettemer + Partners to reposition its Dial for Men body wash—high-
lighting the fun part of why men use body wash: getting dirty. This campaign connects with men by encouraging them to celebrate dirt as a badge of honor, evidenced with its new tagline “Get your dirt on, we’ll get it off.” The interactive campaign, launched on Facebook (www.facebook.com/dialformen), encourages guys to embrace their dirty side by taking a Filthocratic Oath. Fans can then enter the 30 Days of Dirt giveaway to win prizes like Cabela’s gift cards, Dial products, dirt bikes and Polaris all-terrain vehicles. A national TV commercial debuted on April 4. In August, Dial for Men will present the muddiest, filthiest three days mankind has ever seen at its Camp Dirt. The three-day camp is the ultimate prize of a sweepstakes starting in April and includes dirty-awesome activities like Bulldozer Drag Racing, Digging with Dynamite and Paintball ‘Pocolypse. More info: www.facebook.com/dialformen
• Sears is trying beauty...again. The retailer will reenter the beauty business with full-fledged departments in 100 of its busier stores during the next several months. The move marks the venerable retailer’s biggest attempt at beauty since its failed Circle of Beauty concept back in the 1990s, which was eventually pulled from stores in 2001. Later, Sears carried Avon’s retail line BeComing, but Avon dropped that project in 2003. Brands will include L’Oréal, Cover Girl, Maybelline, Revlon and Physicians Formula, as well as skin care, fragrance and nail care items. In addition, sources say Sears will also stock masstige brands like Ahava, Lumene, Dermalogica, Burt’s Bees and StriVectin. • Obagi Medical Products has rolled out an enhanced website with an updated look and feel, with a Facebook welcome tab, You Tube page and official Obagi blog. More info: www.obagi.com
• One Love Organics has been awarded the Green America Business Seal of Approval. To be considered for the seal and earn a listing in the annual National Green Pages, businesses complete a rigorous screening process to ensure they meet Green America’s standards for the environment, community and labor. “We are over the top excited to earn this coveted Seal of Approval,” said Suzanne LeRoux, president of One Love Organics. “It’s one of the most respected and recognized symbols in the green marketplace and a powerful way to set One Love Organics apart as a leader in its field.” More info: www.oneloveorganics.com • 48 • happi
happi.com
May 2011
EcoScrub™ & EcoSoft™
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Regulations
HOW SAFE ARE PROFESSIONAL HAIR SMOOTHERS? • John Bailey, chief scientist, Personal Care Products Council, released commentary on the recent Cosmetic Ingredient Review (CIR) Expert Panel’s preliminary findings on the safety of two ingredients used in professional hair smoothing products. On March 4, the CIR Expert Panel reached a tentative conclusion on the safety of formaldehyde and methylene glycol as they are used in cosmetics and in “professional use only” hair straightening and smoothing products. “The Personal Care Products Council (PCPC) joined FDA and consumer groups several months ago in requesting that CIR review the safety of formaldehyde/methylene glycol as they are used in professional hair straightening and smoothing products, and we support these tentative findings of the CIR Expert Panel. Until the review is completed and regulatory authorities have had the opportunity to assess it and come to their own conclusions, we urge consumers to exercise caution in using these products.” He added, “We urge FDA to work expeditiously with OSHA and appropriate state and local organizations to objectively determine if salon hair smoothing products emit levels of formaldehyde gas that are unsafe for consumers or salon workers under their intended conditions of use and taking into consideration salon ventilation practices. We recommend FDA take prompt and appropriate action to make sure these products have been fully tested and substantiated for safety under their conditions of use.”
CPSC Launches Consumer Website • The U. S. Consumer Product Safety Commission (CPSC) went live with SaferProducts.gov, a database mandated by Congress as part of the Consumer Product Safety Improvement Act. Consumers are encouraged to visit the online portal to submit reports of harm or risks of harm, and to search for safety information on products they own or may consider buying. “CPSC stayed on time and on budget in building this new database,” said chairman Inez Tenenbaum. “Through SaferProducts.gov, consumers will have open access to product safety information that they have never seen before and the information will empower them to make safer choices.” Following procedures set up by the law, CPSC will review all online reports and have five business days to transmit qualifying reports to the manufacturer, where practicable. Manufacturers then have 10 business days during which they may respond and provide comments and/or claims. At the end of the 10-day period, if all requirements are met, the report and the manufacturer’s comments will be posted on SaferProducts.gov. It is important that consumers provide CPSC with information that is true and accurate to the best of their knowledge. Reports lacking required information will not be published. Similarly, in50 • happi
formation in a report of harm determined to be materially inaccurate within the 10 days provided to manufacturers to respond will not be published. Reports that potentially contain confidential information will have such data taken out before the report is posted. “I believe that an informed consumer is an empowered consumer,” said Tenenbaum.“The ability for parents and consumers to search this database for incidents involving a product they already own or are thinking of purchasing will enable them to make independent decisions aimed at keeping their family safe.” On Jan. 24, CPSC began registering businesses online and accepting reports through SaferProducts.gov to test the system. Since then, consumers have filed about 1,500 reports online. Approximately 1,400 manufacturers have signed up on the business portal, so they can receive a copy of a report about their product in a timely manner via e-mail. Reports accepted during this test period will not be visible to the public but are being processed internally by CPSC as has been done with all reports in the past. Reports received now are visible and searchable by consumers.
CAPCO Expands Internet Outreach • In an effort to further combat misleading and false information pertaining to aerosol products and strengthen its overall web-based outreach strategy, the Consumer Aerosol Products Council (CAPCO) has made improvements to its interactive website, www.aerosolproducts.org. The retooled CAPCO website and web strategy seek to educate consumers, the media and teachers looking for interesting approaches to engaging students in science and the truth about aerosol product usage, according to the council. In addition to highlighting more information and a user-friendly navigation, the site also offers an interactive quiz, 10 individual teacher activities/lesson plans and five lab experiments. “Given the growing popularity of internet-based communications, we’ve placed a greater emphasis on our Web 2.0 outreach and at the center of that strategy is an improved website,”said Joe Bowen, CAPCO chairman. “In order to educate people and provide them with useful information, you have to engage them where they are; whether it‘s online or in the classroom.” The refreshed CAPCO website encourages more user interaction and a better overall visitor experience. Visitors can learn even more about aerosols in daily life by exploring the popular interactive Eco-Aerosols page. For the information enthusiasts there are plenty of unique and interesting factoids and diagrams related to aerosol products and aerosol spray technology. Site visitors also can access additional information under the recently expanded “Resources” page. More info: www.aerosolproducts.org •
happi.com
May 2011
Patent Review
NON-IRRITATING PHOTOPROTECTIVE COMPOSITION • U.S. Patent No. 7,910,090 B2; Playtex Products, Inc., Westport, CT, has patented a non-irritating, photo-protective cosmetic composition. It is comprised of a water phase with a buffer, an electrolyte, a mild preservative and a lubricant; and one or more sunscreen agents selected from octyl methoxycinnamate, octyl salicylate, homosalate, titanium dioxide and any combinations thereof. The buffer is selected from sodium acetate, sodium citrate, trisodium citrate, citric acid, sodium bicarbonate, sodium lactate, trisodium phosphate, disodium phosphate, sodium borate, boric acid, calcium fumarate, sodium succinate, trismaleate and any combinations thereof. The electrolyte is selected from sodium chloride, potassium chloride, magnesium chloride, disodium EDTA and any combinations thereof. The mild preservative is selected from esters, phenols, phenoxyethanol, paraben, methyl paraben, butyl paraben, ethyl paraben, propyl paraben, isobutyl paraben,
isopropyl paraben, polyquaternium-1, benzalkonium chloride, sorbic acid, potassium sorbate, polyaminopropyl biguanidine, diazolidinyl urea and any combinations thereof. The lubricant is selected from polyols, glycerin, propylene glycol, polypropylene glycol, PEG-400, PEG-8 and any combinations thereof. The photoprotective cosmetic composition is non-irritating to a mammalian eye, and exhibits on a scale of 0 to 3 at least one of a bulbar conjunctiva irritation score of 0.4 or less and a palpebral conjunctiva score of 0.4 or less. The bulbar conjunctiva irritation score and palpebral conjunctiva score are measured 30 seconds after a drop of the photoprotective composition is instilled into the eye of a user.
Skin Treatment for Feet • U.S. Patent No. 7,910,118 B2; Dennis R. Bannister of Columbia, SC has patented a solution for treating human feet. It consists of water, magnesium sulfate, methyl-
P&G’s Recent Laundry Patents • Procter & Gamble has been awarded patents for three laundry products, including a solid laundry detergent, a pearlescent liquid treatment and a bleaching composition. In U.S. Patent No. 7,910,534 B2, P&G has patented a solid laundry detergent composition in particulate form comprising a plurality of particulate components. The composition is comprised of alkyl benzene sulphonate and a hydratable material and is free of zeolite and phosphate builder. It is also essentially free of silicate salt. The composition comprises a mixture of three particulate components: a spray-dried component comprised of alkyl benzene sulphonate and hydratable magnesium sulfate; an agglomerate component comprised of alkyl benzene sulphonate and hydratable magnesium sulfate; and a dry-added component. The composition has a density in the range of 450-550g/l. U.S. Patent No. 7,910,535 B2 covers a pearlescent liquid laundry treatment. The composition is non-aqueous and is packaged in a water-soluble film. The pearlescent agent is an inorganic pearlescent agent selected from mica, metal oxide coated mica, bismuth oxychloride coated mica, bismuth oxychloride, glass, metal oxide coated glass and mixtures thereof. U.S. Patent No. 7,910,536 B2 is for a liquid bleaching composition. It contains a hypohalite bleach based on active halide, 3,4,5-trimethoxybenzoic acid or a salt thereof; and a compound selected from the group consisting of disodium-4,4-bis-(2-sulfostyril)-biphenyl, blue copper phthalocyanine and mixtures thereof.
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paraben, isopropyl alcohol, methyl salicylate and malic acid.
Neutralizing Warfare Agents With Household Chemicals •
U.S. Patent No. 7,910,537 B1; The United States of America, as represented by the Secretary of the Army, has patented a method of neutralizing chemical warfare agents using benign household chemicals. It entails a composition consisting of a solution of ammonia and water, a solution of hydrogen peroxide and water, and, optionally, at least one member selected from baking soda, washing soda, and a solution of isopropyl alcohol and water having an isopropyl alcohol. The composition is then contacted with a chemical warfare agent.
L’Oréal Patents Soluble Cosmetic with Thermal Effect • U.S. Patent No. 7,910,121 B2; L’Oréal has patented a cosmetic article that is comprised of at least one sheet comprising at least one fiber which is soluble in water at a temperature less than or equal to 30°C; and a composition carried by the support. The density of the support is less than or equal to 0.1 g/cm3, and the composition carried by the support contains at least one compound which causes a temperature change due to an exothermic or endothermic reaction when contacted with water.
Eyelash Separator And Mascara Applicator •
U.S. Patent No. D628,810; Janda C. Rieger of Aiken, SC has patented an ornamental design for a combined eyelash separator and mascara applicator. According to Aiken, the design, which features a mascara brush and mascara located on one end of a tube, while separating bristles and a selfcleaning container are on the other, allows users to define each lash more accurately. The wand helps remove mascara clumps and prevents lashes from sticking. • May 2011
IT S OKAY IT’S O OKA AY TO PLAY W ITH H YOUR FRUIT WITH fruit Novozymes’ Eliminate fru uit stains with No XPect®. new detergent detergeent solution – XP
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