Contents Cover Story 10 | Tortilla Technology Galore Don Pancho Authentic Mexican Foods adds on to its state-of-the-art Halifax, N.C., plant to make room for an array of new better-for-you tortillas, wraps and chips.
Plant Story 18 | Four Lines, No Waiting
Photos by Vito Palmisano
Since Snack Food & Wholesale Bakery last visited Don Pancho East, the 85,000-sq.-ft., state-of-the-art facility added four new lines, chiller chambers and a host of other automated equipment to be able to shell out as much as 60,000 tortillas per hour, per line.
Columns 6 | Editor’s Note Editor-in-Chief Lauren R. Hartman attends the 4th Annual America’s Best Raisin Bread Contest. Learn more about the winners from the country’s only professional baking competition.
29 | The Nutritional Corner Contributing columnist and president of the Grain Foods Foundation, Judi Adams, offers up some healthy eating tips for the holidays.
43 | Engineering Management Contributing columnist and chairman of the American Society of Baking Jeff Dearduff encourages the industry to rise up and face the challenges that lie ahead.
56 | The Final Word Consumers tend to judge a package by its “cover,” so to speak. Executive Editor Marina Mayer unveils some hot packaging changes impacting the snack food and baked goods market.
Connect with Snack Food & Wholesale Bakery EEEA19/<20/93@G1=;Q]\\SQb
2
Snack Food & Wholesale Bakery - December 2011
SNACK FOOD & WHOLESALE BAKERY (ISSN 1096-4835) is published 12 times annually, monthly, by BNP Media II, L.L.C., 2401 W. Big Beaver Rd., Suite 700, Troy, MI 48084-3333. Telephone: (248) 362-3700, Fax: (248) 362-0317. No charge for subscriptions to qualified individuals. Annual rate for subscriptions to nonqualified individuals in the U.S.A.: $115.00 USD. Annual rate for subscriptions to nonqualified individuals in Canada: $149.00 USD (includes GST & postage); all other countries: $165.00 (int’l mail) payable in U.S. funds. Printed in the U.S.A. Copyright 2011, by BNP Media II, L.L.C. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. Periodicals Postage Paid at Troy, MI and at additional mailing offices. POSTMASTER: Send address changes to: SNACK FOOD & WHOLESALE BAKERY, P.O. Box 1080, Skokie, IL 60076. Canada Post: Publications Mail Agreement #40612608. GST account: 131263923. Send returns (Canada) to Pitney Bowes, P.O.Box 25542, London, ON, N6C 6B2. Change of address: Send old address label along with new address to SNACK FOOD & WHOLESALE BAKERY, P.O. Box 1080, Skokie, IL 60076. For single copies or back issues: contact Ann Kalb at (248) 244-6499 or
[email protected].
www.snackandbakery.com
Solve. Simplify. Save. Intralox’s new, breakthrough technologies can grow profits on your conveyor belts. Patented Intralox ThermoDrive® Technology —Continuous, easy-to-clean surface dramatically improves food safety
Patented Intralox ARB™ Technology —Activated belt rollers intelligently automate process flow
Food processors need simple ways to solve problems and save money. Intralox ThermoDrive and Activated Roller Belt technologies are both easy and cost-effective to implement and have proven immediate impact on plant operating costs. Call us today! Speak to a customer service representative who specializes in your industry: US/Canada 1.888.680.2358, Europe +800.2253.7437, or www.intralox.com.
Contents 24 Market Trends
Production, Technology & Product Development Solutions for a Changing Industry. December 2011 Vol. 100 No. 12
24 | The Holidays Just Got Healthier Today’s cookie manufacturers have been busy little elves, creating new and exciting items for everyone on Santa Claus’ list.
For subscription information or service, please contact Customer Service at: Tel. (847) 763-9534 or Fax (847) 763-9538 or e-mail
[email protected] www.snackandbakery.com
New Products 28 | New Products
John Schrei Publishing Director
Read about some of the most recently introduced products, including snackable clusters, peppermint stick bars, protein-packed nutrition bars and a cracker and trail mix ready-to-eat snack.
[email protected]
Tom Imbordino Group Publisher
[email protected]
Jeff Heath Publisher
[email protected] 224-554-9154
Editorial
Special Report
Lauren R. Hartman Editor-in-Chief
30 | Package Handling with Care
[email protected] 847-405-4015
Check out what’s new in package handling equipment and systems to make manufacturing operations more productive.
Marina Mayer Executive Editor
[email protected] 847-405-4008
Patty Catini Art Director
30
Advertising & Internet Sales Barbara Szatko Senior Sales Manager
[email protected] 630-527-9927
Suzanne Sarkesian Classified Sales
[email protected] 248-786-1692
Jill L. DeVries Corporate Reprint Manager
[email protected] 248-244-1726
28
Support Services Liz Wright Marketing Coordinator
[email protected] 248-786-1652
Audience Development Kourtney Bell Audience Development Manager Stephanie Hunt Multimedia Specialist Carolyn M. Alexander Audience Audit Coordinator
Ingredient Technology 36 | Keeping Weight Management Real Many of today’s ingredient offerings deliver that heart-healthy, weight management solution consumers crave to stay fit without sacrificing foods they love.
List Rental Postal contact: Kevin Collopy at 800-223-2194 x684
[email protected]
Email contact: Michael Costantino at 800-223-2194 x748
Production Technology 44 | Built for Perfection Today’s laminators and sheeters are designed to deliver state-of-the-art attributes that meet operators’ needs and bakers’ demands.
44 4
Snack Food & Wholesale Bakery - December 2011
36
[email protected]
Corporate Directors John R. Schrei Publishing Rita M. Foumia Corporate Strategy Scott Krywko Information Technology Vincent M. Miconi Production Lisa L. Paulus Finance Michael T. Powell Creative Nikki Smith Directories Marlene J. Witthoft Human Resources Scott Wolters Events Beth A. Surowiec Clear Seas Research BNP Media Helps People Succeed in Business with Superior Information
www.snackandbakery.com
Whe n y o u r la be l s ay s “0 g t r an s -f a t” w o u l d n’t you l i k e t o rea l ly me a n i t ?
Editor’s Note
Baking Competition Winners Make the Most of Their Creativity T
he country’s only professional baking competition, the 4th Annual America’s Best Raisin Bread Contest, produced winners from a whopping 37 talented finalists this year. And from the looks of it, the judges had their work cut out for them. The contest, which took place Oct. 14-15 at the American Institute of Baking (AIB) in Manhattan, Kan., brought in many delectable entries, including sweet raisin- and walnutfilled pretzels, raisin whole wheat croissants, curry bagels and cream cheese-filled orange raisin brioche. More than 100 professional and student bakers submitted between one and three original formulas for the competition. Judges determined the finalists based on an initial blind test of both product formulas and photographs. Categories included artisan, commercial and Lauren R. Hartman breakfast, which
[email protected] consisted of rolls, pastries, scones, coffeecakes and more, all containing California raisins. The student category participants were especially creative. How often have you tasted barbecue raisin bread? “Our goal is to discover and reward the most creative and talented bakers in the country by challenging them to create raisin bread products in four categories: artisan, commercial, breakfast and student,” explains Larry Blagg, senior vice president of marketing for the California Raisin Marketing Board (CRMB), Fresno, Calif., the sponsor of the contest. “The competition has grown each year, and attracts the
6
Snack Food & Wholesale Bakery - December 2011
top bakers in America. This was our largest group yet.” The 12 winners are as follows:
Artisan: » Grand Prize–Gary Gottenbusch, Servatii Pastry Shop, Cincinnati, for California Raisin Walnut Pretzel » Judge’s Prize–Jory Downer, Bennison’s Bakery, Evanston, Ill., for Sweet City Loaf » Idea Prize–Monica Hoffberg, Bakery Nouveau, Seattle, Wash., for Raisin Rouleaux
Commercial: » Grand Prize–Rachel Crampsey, Tribeca Oven, Carlstadt, N.J., for Currant Seeduction Bread » Judge’s Prize–Angela Dodd, Cargill, Lake Oswego, Ore., for Cinnamon Raisin Apple Streusel Bread » Idea Prize–Nancy Sepe, Nancy’s Fancies, Providence, R.I., for Nonni’s Golden Raisin Sweet Bread
Breakfast: » Grand Prize–Phillippe Sanchez, Marriott International, Orlando, Fla., for Double California Raisin Whole Wheat Croissant » Judge’s Prize–Bill Hunter, Crestone Group Baking Cos., Grapevine, Texas, for » Sunrise Bagels » Idea Prize–Joanne Wilcox, Apple Crumbles, Utica, N.Y., for Marathon Mini Loaf
Student: » Artisan– Morgan Choi, the French Pastry School, Chicago, for Laminated Rosemary Raisin Epi » Commercial–Maddy Beck, Kansas State University, Manhattan, Kan., for Barbeque Raisin Bread » Breakfast–Nicole Barry, the French Pastry School, Chicago, for Muscat GrapeVanilla Cream Raisin Danish
Something special At the judges’ urging, due to the quality and originality of the finalists’ products,
the CRMB awarded one additional honor— The California Prize—in each of three categories. “These winners didn’t make the top three, but the quality was so good, the judges convinced us to award three additional prizes to bakers who were very deserving’” Blagg says. The California Prize went to: » Artisan—Daniel DiMuzio, La Brea Bakery, Inc., Greensboro, N.J., for Jumbo Raisin Fougasse with Toasted Walnuts » Commercial—Ron Guerrero, Caravan Ingredients, Lenexa, Kan., for Gluten-free Raisin Bread » Student—Julie Thompson, Johnson & Wales University Providence, R.I., for Sunny Side Up Orange Raisin Brioche During the competition, contestants produced at least six samples of their original product at the AIB kitchens, while the judges rated technique, formulations, efficiency and professionalism. Judges included Ciril Hitz, department chairman for baking and pastry at Johnson & Wales University, Providence, R.I.; Klaus Tenbergen, certified master baker and professor of culinology at California State University, Fresno, Calif.; Dominique Homo, president of Ecole du Pain, Montreal, Canada; David Guilfoyle, president of Half Baked Consultants, Inc., Abilene, Kan.; and Dan Malovany, executive editor of Baking & Snack, Kansas City, Mo. Chief judge and promoter of the contest was Theresa Cogswell, president of BakerCogs, Inc., Olathe, Kan. Congratulations to all of the winners and contestants—I wish you nothing but the best. The event also made me wonder: Why is this contest the only professional baking competition in the country? SF&WB
www.snackandbakery.com
Business Briefs
people
News Alpha Baking Tests Asset Tracking to Cut Bakery Tray Loss lpha Baking is testing a fully integrated asset-tracking system to determine its effectiveness in reducing bakery tray loss. The Chicago-based company partnered with The Kennedy Group, Willoughby, Ohio, and Orbis Corp., Oconomowoc, Wis., to conduct a nine-month pilot test using radio-frequency identification (RFID) tag technology to track trays and determine areas of tray loss within their supply chain. The first phase of the pilot test involved tagging and tracking a significant sampling of trays as they moved from Alpha Baking’s production plants to its individual ship points. The Kennedy Group supplied the RFID tags, installed the portals and created the read points for a realistic end-to-end experience. Future phases may include expanding the number of trays being tagged, as well as tracking trays at the depot and route levels. Alpha Baking has made reducing tray loss a company-wide priority, and employees and supply chain partners are collaborating to effectively manage Alpha Baking’s fleet of bakery trays.
A
Caravan Ingredients, Lenexa, Kan. Diane Carnell is named product category manager for emulsifiers, while Dave Pfefer is appointed D. Carnell product category manager for fortification. Both will have the primary responsibility of managing their product platforms to drive growth opportunities within the product portfolio by monitoring emerging consumer, competitive and market trends, key growth drivers and product line characteristics and D. Pfefer functionality.
supplier news Gold Coast Ingredients receives certification for International Food Standard (IFS), Version 5, a standard that is benchmarked against the Global Food Safety Initiative (GFSI). This certification provides evidence of the commitment of Gold Coast Ingredients to build and operate a management system capable of meeting these requirements. Heat and Control and Food Process Systems (FPS) form a global partnership to develop and market new technology for applying batters, breading and other coatings to a variety of food products. FPS designs and builds versatile applicators for coating bakery products, nuts and more. Heat and Control is a leading international manufacturer and supplier
of machinery systems and controls for food processing, seasoning application, conveying, inspection, weighing and packaging. Reading Bakery Systems is expanding its Robesonia, Pa., corporate headquarters. Phase 2 includes an expansion and renovation of existing space, such as human resources and accounting offices, conference rooms, lunch rooms and the machine shop area, and is expected to be completed in the spring of 2012. Reading also added more than 30 new staff mem-
bers, and is running two manufacturing shifts to keep up with customer demand. ADM Agri-Industries Co. receives the 2010-11 Gold Medal IPM Partner Award for its outstanding commitment to Integrated Pest Management (IPM) partnerships. The award was given by Orkin, LLC, Richmond, Va., the IPM Institute of North America, Madison, Wis., and NSF International, Ann Arbor, Mich. ADM utilizes Orkin’s Gold Medal Protection, a comprehensive IPM service that focuses on vigilant sanitation, prompt adherence to structural pest management recommendations, diligent record-keeping and staff participation in IPM training sessions.
Editor’s Note: Go to www.snackandbakery.com to learn more about other news items relating to the snack food and wholesale bakery markets, or subscribe to Operations Weekly and receive news directly to your inbox every Wednesday.
8
Snack Food & Wholesale Bakery - December 2011
www.snackandbakery.com
This is your best chance to save on the trucks you need. With up to $750 in upfit assistance on Transit Connect, up to $1,750 on E-Series Vans, up to $1,500 on F-350 through F-550 Chassis Cabs, and up to $2,500 on F-650 and F-750 Chassis Cabs. Put the trucks and the deals to work for you. For details, visit ford.com/commercial-trucks.
OFFER ENDS 1/3/12. *Available on F-Series Chassis Cabs and E-Series upfits costing $1,200 or more; no minimum required for Transit Connect. Not available on factory-installed options. Take new retail delivery from dealer stock between 10/20/11 and 1/3/12. Restrictions apply. See dealer for details.
TORTILLA TECHNOLOGY GALORE Don Pancho Authentic Mexican Foods’ state-of-the-art tortilla production facility in Halifax, N.C., is now fully onstream, paving the way for tortillas to become a weekly staple in the non-Hispanic market. Adding three more production lines at the Halifax location, the company is offering an array of new, better-for-you tortillas, wraps and chips that are helping make the most of its dynamic tortilla business. Lauren R. Hartman, Editor-in-Chief
T
o say that Don Pancho Authentic Mexican Foods, a Salem, Ore.-based tortilla manufacturer, has really grown in the last few years is an understatement. In business since 1979, the company is thriving, currently running three production facilities, an ever-expanding product line and state-of-the-art production capabilities. It was founded by past president George Puentes and his family members and named for his father, Francisco “Pancho” Puentes. Opening a high-tech tortilla facility and corporate office in Salem, Ore. in 1995, the company also has a plant in Salt Lake City and last year expanded to the East Coast in Halifax, N.C. Overall, the company now produces more than 100 million corn
10
Snack Food & Wholesale Bakery - December 2011
and flour tortillas each year. Snack Food &Wholesale Bakery visited this newest Don Pancho production plant in Halifax—affectionately called Don Pancho East—last year when it was barely open. At that time, it operated on a limited basis, but today, the scrupulously clean, 85,000-sq.-ft. plant is a showcase for tortilla technology. The plant now features the latest in flour and corn tortilla mixing, sheeting, dividing, baking, counting/stacking inspection and packaging equipment. It’s also environmentally friendly, and incorporates various energysaving capabilties, including contained oven-heating discharges, sensor-activated lighting and materials recycling. Hearing about all of this, Snack
Food & Wholesale Bakery made a followup visit. “Part of our vision of becoming a national tortilla company dictated that we open a facility on the East Coast,” says Ricardo Baez, president of Don Pancho. The new Halifax facility is situated next to a salad plant owned by Don Pancho’s parent company, Reser’s Fine Foods, based in Beaverton, Ore. “So, it makes perfect sense in terms of synergies and transportation to be here,” he explains. “We’ll celebrate our one-year anniversary here very soon.”
Built from scratch The multimillion-dollar Halifax plant was designed by the company’s tortilleros, or master tortilla makers, based on the successes and experiences of Don Pancho’s other manufacturing facilities. Don Pancho East now houses four main tortilla lines that are separated into two sides of the
www.snackandbakery.com
Photos by Vito Palmisano
Plant manager Steve Snyder (left), company president Ricardo Baez and Eastern division category manager Mark Haig share a laugh and a bite of some of the foods incorporating the company’s newest products. facility: A flour side; and a corn side. “We built this plant from scratch,” Baez explains. “The plant was specifically designed and equipped for producing tortillas. It was an empty lot a few years ago. We built it based on the plant in Salem and it improves upon the layout there. We gained a lot of great experience and put that into this facility. Production now has a better flow. I’d say that’s been our No. 1 change in the way we do things. We take into account the dimensions of our equipment, how the lines flow from front to back and how the product moves into packaging and into our warehouse.” The Halifax operation runs 24 hours a day, five days a week, as does the other Don Pancho facilities. “That’s the kind of volume we have, and that also factors into how we
design and build our plants,” Baez says. To maintain the smoothest production flow, the tortillas are produced on a straight line layout and packaged in-line with manufacturing. “We want that linear flow to our production equipment and plant layout because it reduces the chance of crosscontamination,” says Steve Snyder, who was with Reser’s for 23 years before he came over as the new plant manager of Don Pancho East. “Once ingredients leave the raw state and go into a dough state and the baking process, anything that would be contaminated is killed by the high oven temperatures. From that point forward, we want the least amount of [human] handling as possible. We also want the least amount of backflow from where the process begins.” Yet as a backup, the plant maintains a
manual packing area. “That way, we are prepared for anything,” Baez adds. “You can never really get away from hand packing. If something happens to the equipment at the high speeds we run at [the plant can run as much as 60,000 tortillas an hour], we can keep on packaging and keep running.” Baez predicates all of this on one thing: “For this plant to be successful, it really starts with our bakers. They ensure that we have consistent doughs, consistent recipes and start with baking product that’s consistent in size and weight so that it can stack correctly and can work with that equipment and the linear flow.” Like the other Don Pancho facilities, the Halifax plant produces corn, flour, homestyle flour tortillas and flavored wraps as well as gorditas and tortilla chips. These Continued on page 12
www.snackandbakery.com
December 2011 - Snack Food & Wholesale Bakery
11
Continued from page 11
are marketed to foodservice, the military and retail outlets, mostly under the Don Pancho brand as well as selected regional brands and Reser’s national Baja Café brand. The company serves independent restaurants, national and regional grocery stores and supermarkets as well as broadline distributors. Today, the products are distributed nationally in 45 states, which is up from 43 a year ago.
New flavors, better-for-you ingredients Roughly 60% of the tortilla products are made for foodservice while the other 40% is for retail customers. Everything is made fresh for distribution, and that freshness is a critical aspect of the business. “We take a lot of pride in baking our products fresh
AT A GLANCE
Company: Don Pancho East, Halifax, N.C., part of Don Pancho Authentic Mexican Foods Headquarters/Location: Salem, Ore. Website: www.donpancho.com Plant Size (in square feet): 85,000 sq. ft. No. of Lines: Four No. of Employees: 85 Products: Corn and flour tortillas, prefried chips, tostada shells, wraps Brands: Don Pancho, Reser’s Baja Café, La Burrita, Lynn Wilson, San Antonio KEY PERSONNEL: President: Ricardo Baez Tortilla Division GM: Catalino “Cuco” Quirarte Plant Mgr.: Steve Snyder Senior Hispanic Category Mgr.: Evan Jaqua National Foodservice Mgr.: Tom Hoffert Eastern Regional Category Mgr.: Mark Haig
and shipping them fresh,” Baez notes. “We want to create a national freshness. However, a small percentage of our customers do require their products be shipped frozen and we accommodate them.” Overall, the company produces about 400 stock-keeping units (SKUs), including gluten-free varieties. The top sellers remain traditional 6- to 10-in. tortillas and flavored wraps, though new flavors and tortillas with better-for-you ingredients have just been launched. Product shelf lives depend on the product and customer requests, but range from 10 days to 45 and 60 days, shelf-stable. “On the foodservice side of our business, the top sellers are our chips made from tortillas as well as our thick, table tortillas, enchiladas, fajitas and burritos,” Baez points out. “The large family-style packages of tortillas are designed mostly for Hispanic families that enjoy multiple tortillas at a time, so they’re also very popular,” he says. “This year, we had several new initiatives. We just introduced a lot of whole wheat products, and an extended line of flavored wraps to complement our traditional offerings. In corn tortillas, we launched a new blend of corn/flour tortillas to meet an emerging trend. We also developed a line of better-for-you products that we are extending as we speak.” Listening to consumers, customers and the market so that it can react quickly is what Don Pancho is all about. We’ve done a great job getting ahead of the curve,” Baez says. Colorful new packaging graphics have been designed for several of the products and callouts on the labels reflect the healthful benefits. The clear bags for the flat stacks of tortillas in several sizes are now resealable with a zipper closure. Wraps are available in new varieties, including Garlic Herb, Spinach, High Fiber/ Low Carb and Chile & Tomato, which
were launched only a few months ago. Don Pancho also introduced ready-to-grill tortillas. A big initiative being applied to all of the products is a sodium-reduction, fatreduction program, Baez adds. “We started to roll out lower-sodium products and those with a lower calorie, fat and sugar content. The launch has gone very well because these are the very same profiles we have in our existing products, delivered in a better-foryou formulation. We’re pleased with how well these products have been received.” There is also a deeper transformation within the tortilla market category, he says. “Tortillas are now emerging as a ‘transporter’ of great food from around the world. This has tremendous impact on our business. We need to stay ahead of this trend to ensure we’re relevant and a leader in our category. We’re trying to find out how to fuse a tortilla with some variation of Middle Eastern flatbread for use with Middle Eastern foods. That will be a breakthrough,” says Baez. “We try to keep our finger on the pulse of the trends, with the world population constantly changing.” But the company’s traditional 6-, 8- and 10-in. flour tortilla products are still in big demand, he mentions. “The top sellers in terms of shell diameter are constant, but it’s what goes into the shells to delivers a different experience—that’s what has changed.” As its business keeps evolving and changing, Don Pancho strives to keep a step ahead, says Mark Haig, category manager for the company’s Eastern division. “In the past five years, the influence of new flavors and applications for tortillas has played a significant role. The increased Continued on page 15
12
Snack Food & Wholesale Bakery - December 2011
www.snackandbakery.com
Need a boost to the bottom line?
Let Freshness Solutions be the key... These freshness enhancers for patisserie recipes will add life to your product. Find results of optimal product performance, less waste, superior product quality and a boost to the bottom line. • • • •
Lengthen time between production runs Reduce stales and damaged products Expand your distribution Guarantee fresh product to your customers
Contact Puratos today for your unique solution!
Puratos Corporation • Tel: 800.654.0036 • Fax: 856.428.2939 • www.puratos.us
75th ANNUAL EXHIBITION & CONFERENCE
FULL EQUIPMENT SHOW
MARCH 16-19
SHERATON PHOENIX DOWNTOWN PHOENIX CONVENTION CENTER PHOENIX, ARIZONA
SNAXPO 2012 Highlights
Come Celebrate 75 Years of Success!
Keynote Speaker Mike Huckabee
SNAXPO brings together owners, executives and buyers from every segment of the industry. SNAXPO is the only place to go to see new equipment, technology and innovative ideas for the snack food industry. Not only does SNAXPO provide everything you need to succeed in creating a more profitable company, it also provides an excellent educational program and a chance to do plenty of networking and business in an intense and exciting marketplace.
Discover the latest innovations, products and services available
Governor of Arkansas (1996 – 2007)
The Pursuit of the Presidency & the Perfectly Insane American Process Governor Huckabee presents insights and experiences from the American political system.
to grow your business.
GENERAL SESSIONS
EDUCATIONAL SESSIONS
Hear from expert speakers with key insights that will give you a
s State of the Industry Report
competitive advantage in today’s rapidly changing marketplace.
s The Food Safety Modernization Act: What Snack Food Manufacturers Need to Know
s Strategies for Addressing Acrylamide in Snack Foods s Front of Package Labeling s Economic Forecast and Trends s Sustainability Success Stories
Attend educational sessions on hot-button issues affecting the snack industry today.
Network with snack food professionals – owners, executives and buyers – from all over the world.
Scan using your Smart Phone or visit
WWW.SNAXPO.COM for more information. Get the free mobile app at: gettag.mobi
Latin American Program
SNACK FOOD ASSOCIATION 7ILSON "OULEVARD 3UITE s !RLINGTON 6! 4OLL &REE s &AX 0ROGRAM2EGISTRATION )NFORMATION #ONTACT $AVID 7ALSH AT EXT s %MAIL DWALSH SFAORG #&! #ONVENIENCE &OODS