The 2000-2005 World Outlook for Household Audio and Video Equipment
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About Icon Group Ltd. Icon Group Ltd.’s primary mission is to assist managers with their international information needs using forwardlooking economic analysis. Icon Group has field offices in San Diego, Paris, Singapore, Hong Kong and Lomé, Togo (West Africa). Icon Group has published hundreds of multi-client databases, and global/regional market data, industry and country publications. Global/Regional Management Studies. Summarizing over 210 countries, management studies are generally organized into regional volumes and cover key management functions. The human resource series covers minimum wages, child labor, unionization and collective bargaining. The international law series covers media control and censorship, search and seizure, and trial justice and punishment. The diversity management series covers a variety of environmental context drivers that effect global operations. These include women’s rights, children’s rights, discrimination/racism, and religious forces and risks. Global strategic planning studies cover economic risk assessments, political risk assessments, foreign direct investment strategy, intellectual property strategy, and export strategy. Financial management studies cover taxes and tariffs. Global marketing studies focus on target segments (e.g. seniors, children, women) and strategic marketing planning. Country Studies: Often managers need an in-depth, yet broad and up-to-date understanding of a country’s strategic market potential and situation before the first field trip or investment proposal. Covering over 190 countries, each study consists of forward-looking analysis, statistics, forecasts, and information of relevance to managers. The studies are continually updated to ensure that the reports have the most relevant information available. In addition to raw information, the reports provide relevant analyses which put a more general perspective on a country (seen in the context of relative performance vis-à-vis benchmarks). Industry & Trade Studies: Companies are racing to become more international, if not global in their strategies. For over 2000 product/industry categories, these reports give the reader a concise summary of latent market forecasts, pro-forma financials, import competition profiles, key references and trends across 200 countries of the world. Some reports focus on a particular product and region (up to four regions per product), while others focus on a product within a particular country. Intranet Subscriptions: Icon Group Ltd. now offers full intranet subscriptions which brings millions of dollars of high-end global market research to the manager’s personal computer. For more information, please contact Icon Group via our web site: www.icongroupedition.com, or please email:
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Table of Contents 1
INTRODUCTION
1.1 1.2 1.3 2
Overview 10 Market Potential Estimation Methodology 10 The Worldwide Market Potential for Household Audio and Video Equipment12
AFRICA: HOUSEHOLD AUDIO AND VIDEO EQUIPMENT
2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 2.11 2.12 2.13 2.14 2.15 2.16 2.17 2.18 2.19 2.20 2.21 2.22 2.23 2.24 2.25 2.26 2.27 2.28 2.29 2.30 2.31 2.32 2.33 2.34 2.35 2.36 2.37
10
Executive Summary Algeria Angola Benin Botswana Burkina Faso Burundi Cameroon Cape Verde Central African Republic Chad Comoros Congo (formerly Zaire) Djibouti Egypt Equatorial Guinea Eritrea Ethiopia Gabon Ghana Guinea Guinea-Bissau Ivory coast Kenya Lesotho Liberia Libya Madagascar Malawi Mali Mauritania Mauritius Morocco Mozambique Namibia Niger Nigeria
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14 16 16 17 17 18 18 19 19 20 20 21 21 22 22 23 23 24 24 25 25 26 26 27 27 28 28 29 29 30 30 31 31 32 32 33 33 Ó2002 Icon Group Ltd.
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2.38 2.39 2.40 2.41 2.42 2.43 2.44 2.45 2.46 2.47 2.48 2.49 2.50 2.51 2.52 2.53 3
Republic of Congo Rwanda Sao Tome E Principe Senegal Sierra Leone Somalia South Africa Sudan Swaziland Tanzania The Gambia Togo Tunisia Uganda Zambia Zimbabwe
ASIA: HOUSEHOLD AUDIO AND VIDEO EQUIPMENT
3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 3.12 3.13 3.14 3.15 3.16 3.17 3.18 3.19 3.20 3.21 3.22 3.23 3.24 3.25 3.26 3.27
Executive Summary Bangladesh Bhutan Brunei Burma Cambodia China Hong Kong India Indonesia Japan Laos Macau Malaysia Maldives Mongolia Nepal North Korea Papua New Guinea Philippines Seychelles Singapore South Korea Sri Lanka Taiwan Thailand Vietnam
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34 34 35 35 36 36 37 37 38 38 39 39 40 40 41 41 42
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EUROPE: HOUSEHOLD AUDIO AND VIDEO EQUIPMENT
4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 4.11 4.12 4.13 4.14 4.15 4.16 4.17 4.18 4.19 4.20 4.21 4.22 4.23 4.24 4.25 4.26 4.27 4.28 4.29 4.30 4.31 4.32 4.33 4.34 4.35 4.36 4.37 4.38 4.39 4.40 4.41 4.42 4.43
Executive Summary Albania Andorra Austria Belarus Belgium Bosnia and Herzegovina Bulgaria Croatia Cyprus Czech Republic Denmark Estonia Finland France Georgia Germany Greece Hungary Iceland Ireland Italy Kazakhstan Latvia Liechtenstein Lithuania Luxembourg Macedonia Malta Moldova Monaco Netherlands Norway Poland Portugal Romania Russia Serbia and Montenegro Slovakia Slovenia Spain Sweden Switzerland
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57 59 59 60 60 61 61 62 62 63 63 64 64 65 65 66 66 67 67 68 68 69 69 70 70 71 71 72 72 73 73 74 74 75 75 76 76 77 77 78 78 79 79 Ó2002 Icon Group Ltd.
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4.44 4.45 5
80 80
LATIN AMERICA: HOUSEHOLD AUDIO AND VIDEO EQUIPMENT
5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 5.9 5.10 5.11 5.12 5.13 5.14 5.15 5.16 5.17 5.18 5.19 5.20 5.21 6
Ukraine United Kingdom
81
Executive Summary Argentina Belize Bolivia Brazil Chile Colombia Costa Rica Ecuador El Salvador Guatemala Guyana Honduras Mexico Nicaragua Panama Paraguay Peru Suriname Uruguay Venezuela
81 83 83 84 84 85 85 86 86 87 87 88 88 89 89 90 90 91 91 92 92
NORTH AMERICA & THE CARIBBEAN: HOUSEHOLD AUDIO AND VIDEO EQUIPMENT
6.1 6.2 6.3 6.4 6.5 6.6 6.7 6.8 6.9 6.10 6.11 6.12 6.13 6.14 6.15 6.16 6.17
Executive Summary Antigua and Barbuda Bahamas Barbados Bermuda Canada Cuba Dominica Dominican Republic Grenada Haiti Jamaica Martinique Netherlands Antilles St. Kitts and Nevis St. Lucia St. Vincent and the Grenadines
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93 95 95 96 96 97 97 98 98 99 99 100 100 101 101 102 102 Ó2002 Icon Group Ltd.
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6.18 6.19 7
104
Executive Summary American Samoa Australia Fiji Kiribati Marshall Islands Micronesia Federation Nauru New Zealand Palau Solomon Islands Tonga Tuvalu Vanuatu
104 105 106 106 107 107 108 108 109 109 110 110 111 111
THE MIDDLE EAST: HOUSEHOLD AUDIO AND VIDEO EQUIPMENT
8.1 8.2 8.3 8.4 8.5 8.6 8.7 8.8 8.9 8.10 8.11 8.12 8.13 8.14 8.15 8.16 8.17 8.18 8.19 8.20 8.21 8.22 8.23 9
103 103
OCEANA: HOUSEHOLD AUDIO AND VIDEO EQUIPMENT
7.1 7.2 7.3 7.4 7.5 7.6 7.7 7.8 7.9 7.10 7.11 7.12 7.13 7.14 8
Trinidad and Tobago United States
Executive Summary Afghanistan Armenia Azerbaijan Bahrain Iran Iraq Israel Jordan Kuwait Kyrgyzstan Lebanon Oman Pakistan Qatar Saudi Arabia Syrian Arab Republic Tajikistan Turkey Turkmenistan United Arab Emirates Uzbekistan Yemen Disclaimers & Safe Harbor
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112 114 114 115 115 116 116 117 117 118 118 119 119 120 120 121 121 122 122 123 123 124 124
DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS
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Icon Group Ltd. User Agreement Provisions
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1 INTRODUCTION 1.1 OVERVIEW The liberalization of markets has lead to record levels of international investments. Icon Group’s primary mission is to assist international managers to better plan and implement strategies in a global economy. It does so by providing various specialized industry reports, databases, publications and services to its clients. This report is one of many published by Icon Group Ltd. to assist executives and planners in monitoring and analyzing world markets. In addition to industry-specific studies, Icon Group Ltd.’s reports cover human resources management, export strategies, investment strategies, entry & marketing strategies, political and economic risk assessments and legal trends (e.g., intellectual property, licensing, and corruption). This report covers the world outlook for household audio and video equipment across 235 countries. For each year reported, the estimates are given for the latent demand for the country in question. Icon Group uses a number of proprietary econometric models which project economic changes within each country and across countries. From there, market potential estimates are created. The units used in this report are: US $ mln. As shown in the report, the market potential for household audio and video equipment is expected to reach $70,053.78 million by 2005. The distribution of the world market, however, will not be evenly distributed across regions. Europe will be the largest market with $25,197.02 million or 35.97 percent, followed by North America & the Caribbean with $19,916.21 million or 28.43 percent, and then Asia with $15,100.95 million or 21.56 percent of the world market. In essence, if a firm targets these top 3 regions, they cover come 85.96 percent of the world wide demand for household audio and video equipment.
1.2 MARKET POTENTIAL ESTIMATION METHODOLOGY Icon Group uses a number of methodologies to create market potential estimates for products and services across markets, whether at the level of a region, country, or city. In this report, two modelling approaches are used. The first involves modelling the economic fundamentals of each market over time. This is based on standard models of economic growth (e.g. focussing on growth of income, or gross domestic product per capita). The second approach is more subtle. The second approach involves collecting information on the market size or market potential for the particular product or service in question, typically in national currency, and translating these into a common currency. Icon Group uses the U.S. dollar as its common currency across markets. For some categories and markets, basic demand indicators are reported in national statistics, as is mostly the case for the United States and other developed markets. In most of the world’s 230 countries, however, few statistics are available. For these, Icon Group uses www.icongroupedition.com
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econometric models to estimate these markets, and forecast these over time. As true for all forward-looking economic forecasts, certain critical assumptions must be made. Two types of assumptions are made for the models used in this report. The first type covers the socioeconomic and global environment. In essence, Icon Group assumes that dynamics seen in the past are likely to continue in the future, without major discontinuous changes. For example, if a city, country or region has not seen civil strife, major recessions, or substantial foreign exchange or currency changes, this is assumed to be the case over the forecast period. Likewise, the worldwide demand is foreseen to progress in a fashion similar to that seen in historical figures, based on aggregated data collected at the national level. The extent to which these assumptions are violated in the future will surely affect the accuracy of the forecasts presented here. The second type of assumption is of greater importance, especially for those markets where insufficient local information is reported in the public domain, or in markets where there is higher uncertainty. Here, we use cross-country econometric models of demand, often called a crosssectional pooled time series models with varying parameters. In simple terms, we assume an underlying consumption function that is allowed to vary over time and across geographic markets. Economists have long proposed various consumption functions. These include John Maynard Keynes, Simon Kuznets, Irving Fisher, Franco Modigliani, Albert Ando, Richard Brumberg, and Milton Friedman. Across these, and other authors, the consumption of a product (as opposed to the amount produced) is foreseen to vary depending on a number of local factors and the time frame that one considers (short-, medium- and long-run). In general, the variance of the market potential across markets is foreseen to be a function of variances in income, wealth, interest rates, expected future income, and a variety of exogenous factors, including geography and culture. Icon Group forecasts primarily rely on non-cultural economic factors in modelling cross-market demand, for a given product or service. We also model the market potential using a consumption function which assumes a constant average propensity to consume in the long run (i.e. as incomes rise, average consumption rates do not fall, as earlier argued by Keynes). Once the cross-market model of demand is specified, it is combined with the local economic models described above. As in all econometric exercises, the lack of local market figures in the public domain results in estimation errors. Furthermore, many intervening factors may arise over time that can materially affect the accuracy of the forecasts, including changes in local economic conditions, changes in political regimes, improvements in primary data, and currency fluctuations, among other factors. As the estimates and forecasts reported here are forwardlooking and subject to assumption-induced errors, you are asked to read the caveats and disclaimers at the end of this report.
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1.3 THE WORLDWIDE MARKET POTENTIAL FOR HOUSEHOLD AUDIO AND VIDEO EQUIPMENT Worldwide Market Potential for Household Audio and Video Equipment (US $ mln): 2000 Region
Latent Demand US $ mln
% of Globe
_________________________________________________________________________________________________________
Europe North America & the Caribbean Asia Latin America Middle East Africa Oceana Total
21,606 16,263 12,743 3,162 3,100 1,300 877 59,051
36.6 27.5 21.6 5.4 5.2 2.2 1.5 100.0
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Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
Worldwide Market Potential for Household Audio and Video Equipment (US $ mln): 2000
Asia
North America & the Caribbean
Latin America Other Europe
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World Market for Household Audio and Video Equipment: 1995 - 2005 Year
World Market US $ mln
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
52,507.10 54,055.28 56,071.65 57,148.66 58,073.59 59,163.00 61,076.39 63,194.12 65,393.94 67,679.29 70,053.78
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2 AFRICA: HOUSEHOLD AUDIO AND VIDEO EQUIPMENT 2.1
EXECUTIVE SUMMARY
Market Potential for Household Audio and Video Equipment in Africa (US $ mln): 2000 Country
Latent Demand US $ mln
% of Africa
304 157 113 89 80 70 40 39 31 29 27 27 26 19 19 18 18 17 16 15 10 10 9 9 8 98 1,300
23.23% 12.02% 8.64% 6.77% 6.12% 5.34% 3.03% 2.95% 2.36% 2.23% 2.06% 2.05% 2.01% 1.48% 1.43% 1.38% 1.35% 1.28% 1.24% 1.14% 0.79% 0.75% 0.69% 0.66% 0.62% 8.28% 100.00%
_________________________________________________________________________________________________________
South Africa Algeria Egypt Nigeria Libya Morocco Tunisia Cameroon Sudan Ivory coast Angola Kenya Congo (formerly Zaire) Tanzania Ghana Ethiopia Zimbabwe Senegal Uganda Gabon Botswana Zambia Burkina Faso Madagascar Guinea Other Total
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Market Potential for Household Audio and Video Equipment in Africa (US $ mln): 2000 Egypt
Nigeria
Algeria
Other South Africa
The Market for Household Audio and Video Equipment in Africa: 1995 - 2005 Year
US $ mln
% of Globe
1,225.52 1,247.32 1,276.81 1,288.48 1,296.92 1,310.01 1,350.21 1,396.34 1,444.20 1,493.85 1,545.36
2.33 2.31 2.28 2.25 2.23 2.21 2.21 2.21 2.21 2.21 2.21
_________________________________________________________________________________________________________
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
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ALGERIA Household Audio and Video Equipment (US $ mln): Algeria 1995 - 2005
Year
Algeria
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
150 152 155 156 156 157 163 169 175 182 189
12.25% 12.20% 12.15% 12.10% 12.05% 12.02% 12.05% 12.10% 12.15% 12.19% 12.24%
0.28% 0.28% 0.27% 0.27% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.27%
_________________________________________________________________________________________________________
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Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.3
ANGOLA Household Audio and Video Equipment (US $ mln): Angola 1995 - 2005
Year
Angola
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
26 26 27 27 27 27 28 29 30 32 33
2.13% 2.12% 2.10% 2.09% 2.07% 2.06% 2.07% 2.09% 2.10% 2.11% 2.13%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.04% 0.00% 0.00%
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BENIN Household Audio and Video Equipment (US $ mln): Benin 1995 - 2005
Year
Benin
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
6 6 6 6 6 6 6 6 7 7 7
0.48% 0.47% 0.47% 0.46% 0.45% 0.45% 0.45% 0.46% 0.47% 0.47% 0.48%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00%
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Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.5
BOTSWANA Household Audio and Video Equipment (US $ mln): Botswana 1995 - 2005
Year
Botswana
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
9 10 10 10 10 10 11 11 11 12 12
0.76% 0.76% 0.77% 0.78% 0.79% 0.79% 0.79% 0.78% 0.77% 0.77% 0.76%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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BURKINA FASO Household Audio and Video Equipment (US $ mln): Burkina Faso 1995 - 2005
Year
Burkina Faso
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
9 9 9 9 9 9 9 10 10 11 11
0.71% 0.70% 0.70% 0.70% 0.69% 0.69% 0.69% 0.70% 0.70% 0.70% 0.71%
0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
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Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.7
BURUNDI Household Audio and Video Equipment (US $ mln): Burundi 1995 - 2005
Year
Burundi
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
3 3 3 3 3 3 3 4 4 4 4
0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.25% 0.25%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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CAMEROON Household Audio and Video Equipment (US $ mln): Cameroon 1995 - 2005
Year
Cameroon
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
35 36 37 38 38 39 40 41 42 43 45
2.89% 2.90% 2.91% 2.93% 2.94% 2.95% 2.94% 2.93% 2.92% 2.90% 2.89%
0.00% 0.00% 0.00% 0.06% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.9
CAPE VERDE Household Audio and Video Equipment (US $ mln): Cape Verde 1995 - 2005
Year
Cape Verde
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 1 1 1 1
0.00% 0.00% 0.00% 0.00% 0.00% 0.06% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
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Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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2.10 CENTRAL AFRICAN REPUBLIC Household Audio and Video Equipment (US $ mln): Central African Republic 1995 - 2005 Year
Central African Republic
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
4 4 4 4 4 4 4 4 4 4 4
0.28% 0.28% 0.28% 0.28% 0.27% 0.27% 0.27% 0.28% 0.28% 0.28% 0.28%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
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Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.11 CHAD Household Audio and Video Equipment (US $ mln): Chad 1995 - 2005 Year
Chad
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
4 4 4 4 4 4 4 4 4 4 4
0.29% 0.28% 0.28% 0.28% 0.28% 0.28% 0.28% 0.28% 0.28% 0.28% 0.28%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
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Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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2.12 COMOROS Household Audio and Video Equipment (US $ mln): Comoros 1995 - 2005 Year
Comoros
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 1 1 1 1
0.06% 0.00% 0.00% 0.06% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
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Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.13 CONGO (FORMERLY ZAIRE) Household Audio and Video Equipment (US $ mln): Congo (formerly Zaire) 1995 2005 Year
Congo (formerly Zaire)
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
22 23 24 25 26 26 27 27 27 27 28
1.77% 1.82% 1.87% 1.92% 1.97% 2.01% 1.98% 1.93% 1.88% 1.83% 1.78%
0.00% 0.00% 0.00% 0.00% 0.00% 0.04% 0.00% 0.00% 0.00% 0.00% 0.00%
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Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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2.14 DJIBOUTI Household Audio and Video Equipment (US $ mln): Djibouti 1995 - 2005 Year
Djibouti
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 2 2 2 2
0.10% 0.10% 0.10% 0.10% 0.11% 0.11% 0.11% 0.10% 0.10% 0.10% 0.10%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.15 EGYPT Household Audio and Video Equipment (US $ mln): Egypt 1995 - 2005 Year
Egypt
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
109 110 112 113 113 113 117 122 127 132 138
8.91% 8.85% 8.80% 8.74% 8.68% 8.64% 8.68% 8.74% 8.79% 8.84% 8.90%
0.20% 0.20% 0.20% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19%
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2.16 EQUATORIAL GUINEA Household Audio and Video Equipment (US $ mln): Equatorial Guinea 1995 - 2005 Year
Equatorial Guinea
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 1
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.17 ERITREA Household Audio and Video Equipment (US $ mln): Eritrea 1995 - 2005 Year
Eritrea
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 1 1 1 1
0.09% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
24
2.18 ETHIOPIA Household Audio and Video Equipment (US $ mln): Ethiopia 1995 - 2005 Year
Ethiopia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
17 17 18 18 18 18 19 19 20 21 21
1.38% 1.38% 1.38% 1.38% 1.38% 1.38% 1.38% 1.38% 1.38% 1.38% 1.38%
0.00% 0.00% 0.00% 0.00% 0.03% 0.03% 0.00% 0.03% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.19 GABON Household Audio and Video Equipment (US $ mln): Gabon 1995 - 2005 Year
Gabon
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
14 14 14 15 15 15 15 16 16 17 17
1.12% 1.13% 1.13% 1.13% 1.14% 1.14% 1.14% 1.13% 1.13% 1.13% 1.12%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
25
2.20 GHANA Household Audio and Video Equipment (US $ mln): Ghana 1995 - 2005 Year
Ghana
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
19 19 19 19 19 19 20 20 21 22 23
1.52% 1.50% 1.48% 1.46% 1.45% 1.43% 1.45% 1.46% 1.48% 1.50% 1.51%
0.00% 0.03% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.21 GUINEA Household Audio and Video Equipment (US $ mln): Guinea 1995 - 2005 Year
Guinea
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
8 8 8 8 8 8 8 9 9 10 10
0.64% 0.63% 0.63% 0.63% 0.62% 0.62% 0.62% 0.63% 0.63% 0.63% 0.64%
0.00% 0.00% 0.00% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
26
2.22 GUINEA-BISSAU Household Audio and Video Equipment (US $ mln): Guinea-Bissau 1995 - 2005 Year
Guinea-Bissau
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 1 1 1 1
0.00% 0.04% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.23 IVORY COAST Household Audio and Video Equipment (US $ mln): Ivory coast 1995 - 2005 Year
Ivory coast
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
29 29 29 29 29 29 30 32 33 35 36
2.36% 2.33% 2.30% 2.28% 2.25% 2.23% 2.25% 2.28% 2.30% 2.33% 2.35%
0.05% 0.05% 0.05% 0.00% 0.00% 0.00% 0.00% 0.00% 0.05% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
27
2.24 KENYA Household Audio and Video Equipment (US $ mln): Kenya 1995 - 2005 Year
Kenya
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
27 27 27 27 27 27 28 29 31 32 34
2.17% 2.15% 2.12% 2.10% 2.07% 2.05% 2.07% 2.10% 2.12% 2.14% 2.17%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.25 LESOTHO Household Audio and Video Equipment (US $ mln): Lesotho 1995 - 2005 Year
Lesotho
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
3 3 3 3 3 3 3 3 3 4 4
0.25% 0.24% 0.23% 0.22% 0.21% 0.21% 0.21% 0.22% 0.23% 0.24% 0.25%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
28
2.26 LIBERIA Household Audio and Video Equipment (US $ mln): Liberia 1995 - 2005 Year
Liberia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
3 3 3 3 3 3 3 3 4 4 4
0.23% 0.24% 0.24% 0.24% 0.25% 0.25% 0.25% 0.24% 0.24% 0.24% 0.23%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.27 LIBYA Household Audio and Video Equipment (US $ mln): Libya 1995 - 2005 Year
Libya
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
70 72 75 77 79 80 82 83 85 87 88
5.69% 5.78% 5.87% 5.96% 6.05% 6.12% 6.06% 5.97% 5.88% 5.79% 5.71%
0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.12% 0.12% 0.12%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
29
2.28 MADAGASCAR Household Audio and Video Equipment (US $ mln): Madagascar 1995 - 2005 Year
Madagascar
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
8 8 8 9 9 9 9 9 10 10 10
0.66% 0.66% 0.66% 0.66% 0.66% 0.66% 0.66% 0.66% 0.66% 0.66% 0.66%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.00% 0.00% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.29 MALAWI Household Audio and Video Equipment (US $ mln): Malawi 1995 - 2005 Year
Malawi
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
6 6 6 6 6 6 6 6 7 7 7
0.47% 0.46% 0.45% 0.44% 0.42% 0.42% 0.42% 0.44% 0.45% 0.46% 0.47%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
30
2.30 MALI Household Audio and Video Equipment (US $ mln): Mali 1995 - 2005 Year
Mali
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
7 7 8 8 8 8 8 8 9 9 9
0.59% 0.59% 0.59% 0.59% 0.59% 0.59% 0.59% 0.59% 0.59% 0.59% 0.59%
0.00% 0.00% 0.01% 0.00% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.31 MAURITANIA Household Audio and Video Equipment (US $ mln): Mauritania 1995 - 2005 Year
Mauritania
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
3 3 3 3 3 3 3 3 4 4 4
0.24% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
31
2.32 MAURITIUS Household Audio and Video Equipment (US $ mln): Mauritius 1995 - 2005 Year
Mauritius
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
7 7 7 7 7 7 8 8 8 8 9
0.55% 0.55% 0.55% 0.55% 0.55% 0.55% 0.55% 0.55% 0.55% 0.55% 0.55%
0.00% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.33 MOROCCO Household Audio and Video Equipment (US $ mln): Morocco 1995 - 2005 Year
Morocco
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
58 61 64 66 68 70 71 72 72 73 74
4.74% 4.86% 4.99% 5.11% 5.24% 5.34% 5.25% 5.12% 5.00% 4.88% 4.77%
0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.10% 0.10%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
32
2.34 MOZAMBIQUE Household Audio and Video Equipment (US $ mln): Mozambique 1995 - 2005 Year
Mozambique
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
4 4 4 4 5 5 5 5 5 5 5
0.33% 0.33% 0.34% 0.34% 0.35% 0.36% 0.35% 0.34% 0.34% 0.33% 0.33%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.35 NAMIBIA Household Audio and Video Equipment (US $ mln): Namibia 1995 - 2005 Year
Namibia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
5 5 5 5 5 5 5 6 6 6 6
0.41% 0.41% 0.40% 0.39% 0.39% 0.38% 0.38% 0.39% 0.40% 0.40% 0.41%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
33
2.36 NIGER Household Audio and Video Equipment (US $ mln): Niger 1995 - 2005 Year
Niger
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
7 7 7 7 7 7 8 8 8 9 9
0.60% 0.59% 0.58% 0.57% 0.56% 0.55% 0.56% 0.57% 0.58% 0.59% 0.60%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.37 NIGERIA Household Audio and Video Equipment (US $ mln): Nigeria 1995 - 2005 Year
Nigeria
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
83 84 86 87 88 89 91 95 98 101 104
6.76% 6.76% 6.76% 6.77% 6.77% 6.77% 6.77% 6.77% 6.77% 6.76% 6.76%
0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.14% 0.14% 0.14% 0.14% 0.14%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
34
2.38 REPUBLIC OF CONGO Household Audio and Video Equipment (US $ mln): Republic of Congo 1995 - 2005 Year
Republic of Congo
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
7 7 7 7 7 7 7 8 8 8 8
0.54% 0.54% 0.53% 0.53% 0.53% 0.53% 0.53% 0.53% 0.53% 0.54% 0.54%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.39 RWANDA Household Audio and Video Equipment (US $ mln): Rwanda 1995 - 2005 Year
Rwanda
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
5 6 6 6 6 6 7 7 7 7 7
0.44% 0.45% 0.46% 0.47% 0.48% 0.48% 0.48% 0.47% 0.46% 0.45% 0.44%
0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
35
2.40 SAO TOME E PRINCIPE Household Audio and Video Equipment (US $ mln): Sao Tome E Principe 1995 2005 Year
Sao Tome E Principe
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.41 SENEGAL Household Audio and Video Equipment (US $ mln): Senegal 1995 - 2005 Year
Senegal
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
16 17 17 17 17 17 17 18 19 20 21
1.34% 1.33% 1.32% 1.30% 1.29% 1.28% 1.29% 1.30% 1.31% 1.33% 1.34%
0.03% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
36
2.42 SIERRA LEONE Household Audio and Video Equipment (US $ mln): Sierra Leone 1995 - 2005 Year
Sierra Leone
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
3 3 3 4 4 4 4 4 4 4 4
0.25% 0.26% 0.26% 0.27% 0.27% 0.28% 0.27% 0.27% 0.26% 0.26% 0.25%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.43 SOMALIA Household Audio and Video Equipment (US $ mln): Somalia 1995 - 2005 Year
Somalia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
4 4 4 4 4 4 4 4 4 4 5
0.29% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.29%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
37
2.44 SOUTH AFRICA Household Audio and Video Equipment (US $ mln): South Africa 1995 - 2005 Year
South Africa
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
289 293 299 301 302 304 314 326 338 351 364
23.56% 23.50% 23.43% 23.36% 23.29% 23.23% 23.28% 23.35% 23.42% 23.49% 23.55%
0.55% 0.54% 0.53% 0.52% 0.52% 0.51% 0.51% 0.51% 0.51% 0.51% 0.51%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.45 SUDAN Household Audio and Video Equipment (US $ mln): Sudan 1995 - 2005 Year
Sudan
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
27 28 29 30 30 31 32 32 33 34 34
2.21% 2.24% 2.28% 2.31% 2.34% 2.36% 2.34% 2.31% 2.28% 2.25% 2.22%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.04%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
38
2.46 SWAZILAND Household Audio and Video Equipment (US $ mln): Swaziland 1995 - 2005 Year
Swaziland
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
2 2 3 3 3 3 3 3 3 3 3
0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.47 TANZANIA Household Audio and Video Equipment (US $ mln): Tanzania 1995 - 2005 Year
Tanzania
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
18 19 19 19 19 19 20 21 21 22 23
1.48% 1.48% 1.48% 1.48% 1.48% 1.48% 1.48% 1.48% 1.48% 1.48% 1.48%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.03% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
39
2.48 THE GAMBIA Household Audio and Video Equipment (US $ mln): The Gambia 1995 - 2005 Year
The Gambia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 1 1 1 1
0.00% 0.06% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.49 TOGO Household Audio and Video Equipment (US $ mln): Togo 1995 - 2005 Year
Togo
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
4 4 5 4 4 4 5 5 5 5 6
0.36% 0.35% 0.35% 0.34% 0.34% 0.33% 0.34% 0.34% 0.35% 0.35% 0.36%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
40
2.50 TUNISIA Household Audio and Video Equipment (US $ mln): Tunisia 1995 - 2005 Year
Tunisia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
39 39 40 40 40 40 41 43 45 47 49
3.15% 3.13% 3.10% 3.07% 3.05% 3.03% 3.05% 3.07% 3.10% 3.12% 3.15%
0.00% 0.00% 0.00% 0.00% 0.06% 0.00% 0.00% 0.06% 0.06% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.51 UGANDA Household Audio and Video Equipment (US $ mln): Uganda 1995 - 2005 Year
Uganda
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
17 17 17 17 16 16 17 18 19 20 21
1.35% 1.33% 1.30% 1.28% 1.26% 1.24% 1.26% 1.28% 1.30% 1.32% 1.35%
0.03% 0.03% 0.00% 0.00% 0.02% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
41
2.52 ZAMBIA Household Audio and Video Equipment (US $ mln): Zambia 1995 - 2005 Year
Zambia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
9 9 9 10 10 10 10 10 11 11 11
0.71% 0.72% 0.73% 0.74% 0.75% 0.75% 0.75% 0.74% 0.73% 0.72% 0.71%
0.00% 0.00% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.01% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
2.53 ZIMBABWE Household Audio and Video Equipment (US $ mln): Zimbabwe 1995 - 2005 Year
Zimbabwe
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
15 16 17 17 17 18 18 18 19 19 19
1.24% 1.26% 1.29% 1.31% 1.33% 1.35% 1.33% 1.31% 1.29% 1.27% 1.25%
0.00% 0.00% 0.00% 0.02% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
42
3 ASIA: HOUSEHOLD AUDIO AND VIDEO EQUIPMENT 3.1
EXECUTIVE SUMMARY
Market Potential for Household Audio and Video Equipment in Asia (US $ mln): 2000 Country
Latent Demand US $ mln
% of Asia
7,849 1,229 849 720 507 328 275 202 148 144 113 98 80 63 45 22 21 10 10 10 7 7 3 1 1 0 12,743
61.59% 9.64% 6.66% 5.64% 3.97% 2.57% 2.15% 1.58% 1.16% 1.12% 0.88% 0.77% 0.62% 0.49% 0.35% 0.17% 0.16% 0.00% 0.08% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.40% 100.00%
_________________________________________________________________________________________________________
Japan China India South Korea Taiwan Indonesia Thailand Hong Kong Malaysia Philippines Singapore Burma North Korea Bangladesh Vietnam Sri Lanka Brunei Papua New Guinea Mongolia Nepal Cambodia Macau Laos Seychelles Bhutan Other Total
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
43
Market Potential for Household Audio and Video Equipment in Asia (US $ mln): 2000 China India South Korea
Japan
Other
The Market for Household Audio and Video Equipment in Asia: 1995 - 2005 Year
US $ mln
% of Globe
11,979.03 12,175.27 12,448.30 12,549.54 12,621.49 12,742.55 13,139.84 13,599.33 14,078.67 14,578.86 15,100.95
22.81 22.52 22.20 21.96 21.73 21.54 21.51 21.52 21.53 21.54 21.56
_________________________________________________________________________________________________________
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
3.2
44
BANGLADESH Household Audio and Video Equipment (US $ mln): Bangladesh 1995 - 2005
Year
Bangladesh
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
62 62 63 63 63 63 65 68 71 74 78
0.51% 0.51% 0.50% 0.50% 0.49% 0.49% 0.49% 0.50% 0.50% 0.50% 0.51%
0.11% 0.11% 0.11% 0.11% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.11%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
3.3
BHUTAN Household Audio and Video Equipment (US $ mln): Bhutan 1995 - 2005
Year
Bhutan
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 1 1 1 1
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
3.4
45
BRUNEI Household Audio and Video Equipment (US $ mln): Brunei 1995 - 2005
Year
Brunei
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
19 20 20 20 21 21 22 22 23 24 24
0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16%
0.00% 0.03% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
3.5
BURMA Household Audio and Video Equipment (US $ mln): Burma 1995 - 2005
Year
Burma
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
100 100 101 100 99 98 103 108 114 120 126
0.83% 0.82% 0.80% 0.79% 0.78% 0.77% 0.78% 0.79% 0.80% 0.81% 0.83%
0.19% 0.18% 0.17% 0.17% 0.17% 0.16% 0.16% 0.17% 0.17% 0.17% 0.17%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
3.6
46
CAMBODIA Household Audio and Video Equipment (US $ mln): Cambodia 1995 - 2005
Year
Cambodia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
7 7 7 7 7 7 8 8 8 9 9
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.05% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
3.7
CHINA Household Audio and Video Equipment (US $ mln): China 1995 - 2005
Year
China
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1,320 1,305 1,298 1,272 1,244 1,229 1,294 1,376 1,463 1,556 1,655
11.02% 10.72% 10.42% 10.13% 9.85% 9.64% 9.84% 10.11% 10.39% 10.67% 10.95%
2.51% 2.41% 2.31% 2.22% 2.14% 2.07% 2.11% 2.17% 2.23% 2.29% 2.36%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
3.8
47
HONG KONG Household Audio and Video Equipment (US $ mln): Hong Kong 1995 - 2005
Year
Hong Kong
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
199 201 203 203 202 202 210 219 229 240 251
1.66% 1.64% 1.63% 1.61% 1.59% 1.58% 1.59% 1.61% 1.62% 1.64% 1.66%
0.37% 0.37% 0.36% 0.35% 0.34% 0.34% 0.34% 0.34% 0.35% 0.35% 0.35%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
3.9
INDIA Household Audio and Video Equipment (US $ mln): India 1995 - 2005
Year
India
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
846 850 858 855 849 849 884 925 969 1,015 1,063
7.05% 6.97% 6.89% 6.81% 6.72% 6.66% 6.72% 6.80% 6.88% 6.96% 7.04%
1.61% 1.57% 1.53% 1.49% 1.46% 1.43% 1.44% 1.46% 1.48% 1.50% 1.51%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
48
3.10 INDONESIA Household Audio and Video Equipment (US $ mln): Indonesia 1995 - 2005 Year
Indonesia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
337 336 338 334 330 328 343 362 381 402 423
2.81% 2.76% 2.71% 2.66% 2.61% 2.57% 2.61% 2.65% 2.70% 2.75% 2.80%
0.64% 0.62% 0.60% 0.58% 0.56% 0.55% 0.56% 0.57% 0.58% 0.59% 0.60%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
3.11 JAPAN Household Audio and Video Equipment (US $ mln): Japan 1995 - 2005 Year
Japan
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
6,927 7,140 7,400 7,559 7,701 7,849 8,021 8,199 8,381 8,568 8,759
57.82% 58.63% 59.44% 60.23% 61.01% 61.59% 61.04% 60.29% 59.53% 58.77% 58.00%
13.19% 13.20% 13.19% 13.22% 13.26% 13.26% 13.13% 12.97% 12.81% 12.65% 12.50%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
49
3.12 LAOS Household Audio and Video Equipment (US $ mln): Laos 1995 - 2005 Year
Laos
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
3 3 3 3 3 3 4 4 4 4 4
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.02% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
3.13 MACAU Household Audio and Video Equipment (US $ mln): Macau 1995 - 2005 Year
Macau
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
7 7 7 7 7 7 7 7 8 8 8
0.05% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
50
3.14 MALAYSIA Household Audio and Video Equipment (US $ mln): Malaysia 1995 - 2005 Year
Malaysia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
159 157 156 153 150 148 156 166 176 187 199
1.32% 1.29% 1.25% 1.22% 1.18% 1.16% 1.18% 1.22% 1.25% 1.28% 1.31%
0.30% 0.29% 0.27% 0.26% 0.25% 0.25% 0.25% 0.26% 0.26% 0.27% 0.28%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
3.15 MALDIVES Household Audio and Video Equipment (US $ mln): Maldives 1995 - 2005 Year
Maldives
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 1
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
51
3.16 MONGOLIA Household Audio and Video Equipment (US $ mln): Mongolia 1995 - 2005 Year
Mongolia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
10 10 10 10 10 10 11 11 12 12 13
0.08% 0.00% 0.00% 0.00% 0.00% 0.08% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.01% 0.00% 0.00% 0.01%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
3.17 NEPAL Household Audio and Video Equipment (US $ mln): Nepal 1995 - 2005 Year
Nepal
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
9 9 10 10 10 10 10 10 11 11 11
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.00% 0.01% 0.01% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
52
3.18 NORTH KOREA Household Audio and Video Equipment (US $ mln): North Korea 1995 - 2005 Year
North Korea
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
67 70 73 75 78 80 81 82 83 84 85
0.56% 0.57% 0.58% 0.60% 0.61% 0.62% 0.61% 0.60% 0.58% 0.57% 0.56%
0.12% 0.12% 0.13% 0.13% 0.13% 0.13% 0.13% 0.12% 0.12% 0.12% 0.12%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
3.19 PAPUA NEW GUINEA Household Audio and Video Equipment (US $ mln): Papua New Guinea 1995 - 2005 Year
Papua New Guinea
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
9 9 10 10 10 10 11 11 11 11 11
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.07% 0.00%
0.00% 0.01% 0.00% 0.00% 0.01% 0.00% 0.01% 0.00% 0.01% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
53
3.20 PHILIPPINES Household Audio and Video Equipment (US $ mln): Philippines 1995 - 2005 Year
Philippines
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
141 142 144 144 143 144 149 156 163 170 178
1.18% 1.16% 1.15% 1.14% 1.13% 1.12% 1.13% 1.14% 1.15% 1.16% 1.17%
0.26% 0.26% 0.25% 0.25% 0.24% 0.24% 0.24% 0.24% 0.24% 0.25% 0.25%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
3.21 SEYCHELLES Household Audio and Video Equipment (US $ mln): Seychelles 1995 - 2005 Year
Seychelles
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 1 1 1 1
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
54
3.22 SINGAPORE Household Audio and Video Equipment (US $ mln): Singapore 1995 - 2005 Year
Singapore
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
118 118 117 116 114 113 118 125 132 140 149
0.98% 0.96% 0.94% 0.92% 0.90% 0.88% 0.89% 0.92% 0.94% 0.96% 0.98%
0.22% 0.21% 0.20% 0.20% 0.19% 0.19% 0.19% 0.19% 0.20% 0.20% 0.21%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
3.23 SOUTH KOREA Household Audio and Video Equipment (US $ mln): South Korea 1995 - 2005 Year
South Korea
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
769 761 758 743 728 720 757 804 854 908 964
6.42% 6.25% 6.08% 5.92% 5.76% 5.64% 5.75% 5.91% 6.06% 6.22% 6.38%
1.46% 1.40% 1.35% 1.30% 1.25% 1.21% 1.23% 1.27% 1.30% 1.34% 1.37%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
55
3.24 SRI LANKA Household Audio and Video Equipment (US $ mln): Sri Lanka 1995 - 2005 Year
Sri Lanka
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
21 22 22 22 22 22 23 24 25 26 27
0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17% 0.17%
0.00% 0.03% 0.00% 0.00% 0.00% 0.00% 0.03% 0.03% 0.00% 0.03% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
3.25 TAIWAN Household Audio and Video Equipment (US $ mln): Taiwan 1995 - 2005 Year
Taiwan
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
509 510 514 511 507 507 528 554 581 609 639
4.24% 4.18% 4.13% 4.07% 4.01% 3.97% 4.01% 4.07% 4.12% 4.17% 4.23%
0.96% 0.94% 0.91% 0.89% 0.87% 0.85% 0.86% 0.87% 0.88% 0.90% 0.91%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
56
3.26 THAILAND Household Audio and Video Equipment (US $ mln): Thailand 1995 - 2005 Year
Thailand
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
287 286 286 282 277 275 288 305 322 341 361
2.39% 2.34% 2.29% 2.24% 2.19% 2.15% 2.19% 2.24% 2.28% 2.33% 2.38%
0.54% 0.52% 0.50% 0.49% 0.47% 0.46% 0.47% 0.48% 0.49% 0.50% 0.51%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
3.27 VIETNAM Household Audio and Video Equipment (US $ mln): Vietnam 1995 - 2005 Year
Vietnam
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
48 48 48 47 46 45 48 51 54 57 60
0.40% 0.39% 0.38% 0.37% 0.36% 0.35% 0.36% 0.37% 0.38% 0.39% 0.40%
0.00% 0.00% 0.08% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
57
4 EUROPE: HOUSEHOLD AUDIO AND VIDEO EQUIPMENT 4.1
EXECUTIVE SUMMARY
Market Potential for Household Audio and Video Equipment in Europe (US $ mln): 2000 Country
Latent Demand US $ mln
% of Europe
4,237 2,779 2,469 2,279 2,022 1,220 672 572 569 519 455 450 396 379 313 295 205 200 184 176 153 142 126 100 77 615 21,606
19.60% 12.85% 11.42% 10.54% 9.35% 5.64% 3.10% 2.64% 2.63% 2.40% 2.10% 2.08% 1.83% 1.75% 1.44% 1.36% 0.94% 0.92% 0.85% 0.81% 0.70% 0.65% 0.58% 0.46% 0.35% 3.01% 100.00%
_________________________________________________________________________________________________________
Germany France Italy United Kingdom Russia Spain Netherlands Ukraine Switzerland Sweden Belgium Norway Poland Austria Finland Denmark Portugal Greece Romania Czech Republic Kazakhstan Belarus Hungary Ireland Slovakia Other Total
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
58
Market Potential for Household Audio and Video Equipment in Europe (US $ mln): 2000 Italy
United Kingdom
France
Germany
Other
The Market for Household Audio and Video Equipment in Europe: 1995 - 2005 Year
US $ mln
% of Globe
19,970.70 20,380.78 20,918.88 21,165.29 21,359.23 21,616.55 22,238.56 22,941.21 23,667.92 24,419.56 25,197.02
38.03 37.70 37.31 37.04 36.78 36.54 36.41 36.30 36.19 36.08 35.97
_________________________________________________________________________________________________________
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
4.2
59
ALBANIA Household Audio and Video Equipment (US $ mln): Albania 1995 - 2005
Year
Albania
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
10 10 10 10 10 10 11 11 12 12 13
0.00% 0.00% 0.00% 0.04% 0.04% 0.00% 0.00% 0.00% 0.00% 0.05% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.3
ANDORRA Household Audio and Video Equipment (US $ mln): Andorra 1995 - 2005
Year
Andorra
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
2 2 2 2 2 2 2 2 2 2 2
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
4.4
60
AUSTRIA Household Audio and Video Equipment (US $ mln): Austria 1995 - 2005
Year
Austria
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
352 359 368 372 375 379 390 403 416 430 444
1.76% 1.76% 1.75% 1.75% 1.75% 1.75% 1.75% 1.75% 1.75% 1.76% 1.76%
0.67% 0.66% 0.65% 0.65% 0.64% 0.64% 0.63% 0.63% 0.63% 0.63% 0.63%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.5
BELARUS Household Audio and Video Equipment (US $ mln): Belarus 1995 - 2005
Year
Belarus
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
115 121 127 133 138 142 143 144 145 145 146
0.57% 0.59% 0.60% 0.62% 0.64% 0.65% 0.64% 0.62% 0.61% 0.59% 0.57%
0.21% 0.22% 0.22% 0.23% 0.23% 0.24% 0.23% 0.22% 0.22% 0.21% 0.20%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
4.6
61
BELGIUM Household Audio and Video Equipment (US $ mln): Belgium 1995 - 2005
Year
Belgium
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
421 430 441 446 449 455 468 483 499 515 531
2.10% 2.10% 2.10% 2.10% 2.10% 2.10% 2.10% 2.10% 2.10% 2.10% 2.10%
0.80% 0.79% 0.78% 0.77% 0.77% 0.76% 0.76% 0.76% 0.76% 0.76% 0.75%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.7
BOSNIA AND HERZEGOVINA
Household Audio and Video Equipment (US $ mln): Bosnia and Herzegovina 1995 2005 Year
Bosnia and Herzegovina
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
26 26 27 28 29 29 30 30 31 32 32
0.12% 0.12% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.12% 0.12%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
4.8
62
BULGARIA Household Audio and Video Equipment (US $ mln): Bulgaria 1995 - 2005
Year
Bulgaria
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
71 72 74 75 75 76 79 81 84 87 89
0.35% 0.35% 0.35% 0.35% 0.35% 0.35% 0.35% 0.35% 0.35% 0.35% 0.35%
0.13% 0.13% 0.13% 0.13% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.9
CROATIA Household Audio and Video Equipment (US $ mln): Croatia 1995 - 2005
Year
Croatia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
65 67 69 70 71 72 73 76 78 80 82
0.32% 0.32% 0.32% 0.32% 0.33% 0.33% 0.33% 0.32% 0.32% 0.32% 0.32%
0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.11% 0.11% 0.11% 0.11%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
63
4.10 CYPRUS Household Audio and Video Equipment (US $ mln): Cyprus 1995 - 2005 Year
Cyprus
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
14 15 15 15 15 15 16 16 17 18 18
0.00% 0.07% 0.00% 0.00% 0.00% 0.00% 0.07% 0.00% 0.07% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.11 CZECH REPUBLIC Household Audio and Video Equipment (US $ mln): Czech Republic 1995 - 2005 Year
Czech Republic
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
173 175 177 176 175 176 182 191 199 209 218
0.86% 0.85% 0.84% 0.83% 0.82% 0.81% 0.82% 0.83% 0.84% 0.85% 0.86%
0.33% 0.32% 0.31% 0.30% 0.30% 0.29% 0.29% 0.30% 0.30% 0.30% 0.31%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
64
4.12 DENMARK Household Audio and Video Equipment (US $ mln): Denmark 1995 - 2005 Year
Denmark
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
278 283 289 291 292 295 304 315 327 339 351
1.39% 1.38% 1.38% 1.37% 1.36% 1.36% 1.36% 1.37% 1.38% 1.38% 1.39%
0.52% 0.52% 0.51% 0.50% 0.50% 0.49% 0.49% 0.49% 0.49% 0.50% 0.50%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.13 ESTONIA Household Audio and Video Equipment (US $ mln): Estonia 1995 - 2005 Year
Estonia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
23 23 23 23 23 23 23 25 26 27 28
0.11% 0.11% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.11% 0.11%
0.00% 0.00% 0.00% 0.03% 0.00% 0.00% 0.00% 0.00% 0.00% 0.04% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
65
4.14 FINLAND Household Audio and Video Equipment (US $ mln): Finland 1995 - 2005 Year
Finland
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
310 312 315 315 313 313 326 341 356 373 390
1.55% 1.52% 1.50% 1.48% 1.46% 1.44% 1.46% 1.48% 1.50% 1.52% 1.54%
0.58% 0.57% 0.56% 0.55% 0.53% 0.52% 0.53% 0.53% 0.54% 0.55% 0.55%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.15 FRANCE Household Audio and Video Equipment (US $ mln): France 1995 - 2005 Year
France
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
2,581 2,632 2,698 2,727 2,749 2,779 2,862 2,956 3,053 3,153 3,256
12.92% 12.91% 12.89% 12.88% 12.86% 12.85% 12.86% 12.88% 12.89% 12.90% 12.92%
4.91% 4.86% 4.81% 4.77% 4.73% 4.69% 4.68% 4.67% 4.66% 4.65% 4.64%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
66
4.16 GEORGIA Household Audio and Video Equipment (US $ mln): Georgia 1995 - 2005 Year
Georgia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
46 48 51 53 55 57 58 58 58 58 58
0.22% 0.23% 0.24% 0.25% 0.25% 0.26% 0.25% 0.25% 0.24% 0.23% 0.23%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.17 GERMANY Household Audio and Video Equipment (US $ mln): Germany 1995 - 2005 Year
Germany
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
3,878 3,966 4,079 4,135 4,181 4,237 4,353 4,483 4,616 4,753 4,895
19.41% 19.45% 19.49% 19.53% 19.57% 19.60% 19.57% 19.54% 19.50% 19.46% 19.42%
7.38% 7.33% 7.27% 7.23% 7.19% 7.16% 7.12% 7.09% 7.05% 7.02% 6.98%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
67
4.18 GREECE Household Audio and Video Equipment (US $ mln): Greece 1995 - 2005 Year
Greece
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
183 187 193 195 198 200 206 212 218 224 231
0.91% 0.91% 0.92% 0.92% 0.92% 0.92% 0.92% 0.92% 0.92% 0.91% 0.91%
0.34% 0.34% 0.34% 0.34% 0.34% 0.33% 0.33% 0.33% 0.33% 0.33% 0.32%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.19 HUNGARY Household Audio and Video Equipment (US $ mln): Hungary 1995 - 2005 Year
Hungary
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
135 133 133 130 127 126 132 141 149 159 169
0.67% 0.65% 0.63% 0.61% 0.59% 0.58% 0.59% 0.61% 0.63% 0.65% 0.66%
0.25% 0.24% 0.23% 0.22% 0.21% 0.21% 0.21% 0.22% 0.22% 0.23% 0.24%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
68
4.20 ICELAND Household Audio and Video Equipment (US $ mln): Iceland 1995 - 2005 Year
Iceland
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
14 15 15 15 15 15 16 16 17 18 18
0.00% 0.00% 0.00% 0.07% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.21 IRELAND Household Audio and Video Equipment (US $ mln): Ireland 1995 - 2005 Year
Ireland
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
102 102 103 102 101 100 105 110 116 122 129
0.51% 0.50% 0.49% 0.48% 0.47% 0.46% 0.47% 0.48% 0.49% 0.50% 0.51%
0.19% 0.18% 0.18% 0.17% 0.17% 0.16% 0.17% 0.17% 0.17% 0.18% 0.18%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
69
4.22 ITALY Household Audio and Video Equipment (US $ mln): Italy 1995 - 2005 Year
Italy
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
2,337 2,373 2,423 2,439 2,449 2,469 2,549 2,643 2,740 2,841 2,945
11.70% 11.64% 11.58% 11.52% 11.46% 11.42% 11.46% 11.52% 11.57% 11.63% 11.68%
4.45% 4.39% 4.32% 4.26% 4.21% 4.17% 4.17% 4.18% 4.19% 4.19% 4.20%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.23 KAZAKHSTAN Household Audio and Video Equipment (US $ mln): Kazakhstan 1995 - 2005 Year
Kazakhstan
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
125 131 138 143 148 153 155 155 156 157 158
0.62% 0.64% 0.65% 0.67% 0.69% 0.70% 0.69% 0.67% 0.66% 0.64% 0.62%
0.23% 0.24% 0.24% 0.25% 0.25% 0.25% 0.25% 0.24% 0.23% 0.23% 0.22%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
70
4.24 LATVIA Household Audio and Video Equipment (US $ mln): Latvia 1995 - 2005 Year
Latvia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
35 36 37 38 39 40 41 42 42 43 44
0.17% 0.17% 0.17% 0.18% 0.18% 0.18% 0.18% 0.18% 0.17% 0.17% 0.17%
0.00% 0.00% 0.00% 0.00% 0.00% 0.06% 0.00% 0.06% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.25 LIECHTENSTEIN Household Audio and Video Equipment (US $ mln): Liechtenstein 1995 - 2005 Year
Liechtenstein
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
2 2 2 2 2 2 2 2 2 2 2
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
71
4.26 LITHUANIA Household Audio and Video Equipment (US $ mln): Lithuania 1995 - 2005 Year
Lithuania
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
46 47 49 50 50 51 52 54 55 57 58
0.22% 0.23% 0.23% 0.23% 0.23% 0.23% 0.23% 0.23% 0.23% 0.23% 0.23%
0.08% 0.00% 0.00% 0.00% 0.00% 0.08% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.27 LUXEMBOURG Household Audio and Video Equipment (US $ mln): Luxembourg 1995 - 2005 Year
Luxembourg
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
26 27 27 27 28 28 29 30 31 32 33
0.13% 0.13% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.13% 0.13%
0.00% 0.04% 0.00% 0.00% 0.00% 0.00% 0.04% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
72
4.28 MACEDONIA Household Audio and Video Equipment (US $ mln): Macedonia 1995 - 2005 Year
Macedonia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
15 16 16 16 16 16 17 17 18 19 19
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.02% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.29 MALTA Household Audio and Video Equipment (US $ mln): Malta 1995 - 2005 Year
Malta
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
7 7 7 7 7 7 7 7 8 8 8
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.01% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
73
4.30 MOLDOVA Household Audio and Video Equipment (US $ mln): Moldova 1995 - 2005 Year
Moldova
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
35 36 38 39 40 41 42 42 43 44 44
0.17% 0.17% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.17% 0.17%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.31 MONACO Household Audio and Video Equipment (US $ mln): Monaco 1995 - 2005 Year
Monaco
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 1 1 1 1
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
74
4.32 NETHERLANDS Household Audio and Video Equipment (US $ mln): Netherlands 1995 - 2005 Year
Netherlands
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
626 638 653 660 665 672 692 715 739 764 789
3.13% 3.12% 3.12% 3.11% 3.11% 3.10% 3.11% 3.11% 3.12% 3.12% 3.13%
1.19% 1.17% 1.16% 1.15% 1.14% 1.13% 1.13% 1.13% 1.13% 1.12% 1.12%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.33 NORWAY Household Audio and Video Equipment (US $ mln): Norway 1995 - 2005 Year
Norway
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
439 443 450 450 449 450 467 487 508 530 553
2.19% 2.17% 2.14% 2.12% 2.09% 2.08% 2.09% 2.12% 2.14% 2.17% 2.19%
0.83% 0.81% 0.80% 0.78% 0.77% 0.76% 0.76% 0.77% 0.77% 0.78% 0.78%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
75
4.34 POLAND Household Audio and Video Equipment (US $ mln): Poland 1995 - 2005 Year
Poland
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
401 401 404 401 397 396 413 434 456 479 504
2.00% 1.96% 1.93% 1.89% 1.85% 1.83% 1.85% 1.89% 1.92% 1.96% 1.99%
0.76% 0.74% 0.72% 0.70% 0.68% 0.66% 0.67% 0.68% 0.69% 0.70% 0.71%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.35 PORTUGAL Household Audio and Video Equipment (US $ mln): Portugal 1995 - 2005 Year
Portugal
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
192 196 200 202 203 205 212 219 226 234 242
0.96% 0.96% 0.95% 0.95% 0.95% 0.94% 0.95% 0.95% 0.95% 0.95% 0.96%
0.36% 0.36% 0.35% 0.35% 0.34% 0.34% 0.34% 0.34% 0.34% 0.34% 0.34%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
76
4.36 ROMANIA Household Audio and Video Equipment (US $ mln): Romania 1995 - 2005 Year
Romania
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
183 184 186 185 184 184 192 201 210 220 230
0.91% 0.90% 0.88% 0.87% 0.86% 0.85% 0.86% 0.87% 0.88% 0.90% 0.91%
0.34% 0.34% 0.33% 0.32% 0.31% 0.31% 0.31% 0.31% 0.32% 0.32% 0.32%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.37 RUSSIA Household Audio and Video Equipment (US $ mln): Russia 1995 - 2005 Year
Russia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1,714 1,782 1,863 1,919 1,971 2,022 2,053 2,082 2,112 2,141 2,172
8.58% 8.74% 8.90% 9.06% 9.22% 9.35% 9.23% 9.07% 8.92% 8.76% 8.61%
3.26% 3.29% 3.32% 3.35% 3.39% 3.41% 3.36% 3.29% 3.22% 3.16% 3.09%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
77
4.38 SERBIA AND MONTENEGRO Household Audio and Video Equipment (US $ mln): Serbia and Montenegro 1995 2005 Year
Serbia and Montenegro
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
71 72 73 73 73 74 76 79 83 86 89
0.35% 0.35% 0.34% 0.34% 0.34% 0.34% 0.34% 0.34% 0.34% 0.35% 0.35%
0.13% 0.13% 0.13% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.39 SLOVAKIA Household Audio and Video Equipment (US $ mln): Slovakia 1995 - 2005 Year
Slovakia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
77 78 78 78 77 77 80 84 88 93 97
0.38% 0.38% 0.37% 0.36% 0.36% 0.35% 0.36% 0.36% 0.37% 0.37% 0.38%
0.14% 0.14% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
78
4.40 SLOVENIA Household Audio and Video Equipment (US $ mln): Slovenia 1995 - 2005 Year
Slovenia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
55 56 56 56 56 56 58 61 64 67 70
0.27% 0.27% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.27% 0.27%
0.10% 0.10% 0.10% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.41 SPAIN Household Audio and Video Equipment (US $ mln): Spain 1995 - 2005 Year
Spain
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1,149 1,168 1,194 1,203 1,209 1,220 1,259 1,304 1,351 1,399 1,449
5.75% 5.73% 5.70% 5.68% 5.66% 5.64% 5.66% 5.68% 5.70% 5.72% 5.75%
2.18% 2.16% 2.12% 2.10% 2.08% 2.06% 2.06% 2.06% 2.06% 2.06% 2.06%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
79
4.42 SWEDEN Household Audio and Video Equipment (US $ mln): Sweden 1995 - 2005 Year
Sweden
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
495 502 512 515 516 519 537 557 579 601 624
2.47% 2.46% 2.44% 2.43% 2.41% 2.40% 2.41% 2.43% 2.44% 2.46% 2.47%
0.94% 0.92% 0.91% 0.90% 0.88% 0.87% 0.87% 0.88% 0.88% 0.88% 0.89%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.43 SWITZERLAND Household Audio and Video Equipment (US $ mln): Switzerland 1995 - 2005 Year
Switzerland
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
513 527 543 553 560 569 584 599 615 632 649
2.57% 2.58% 2.59% 2.61% 2.62% 2.63% 2.62% 2.61% 2.59% 2.58% 2.57%
0.97% 0.97% 0.96% 0.96% 0.96% 0.96% 0.95% 0.94% 0.94% 0.93% 0.92%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
80
4.44 UKRAINE Household Audio and Video Equipment (US $ mln): Ukraine 1995 - 2005 Year
Ukraine
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
485 504 527 543 557 572 581 589 597 606 614
2.42% 2.47% 2.51% 2.56% 2.60% 2.64% 2.61% 2.56% 2.52% 2.47% 2.43%
0.92% 0.93% 0.93% 0.94% 0.95% 0.96% 0.95% 0.93% 0.91% 0.89% 0.87%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
4.45 UNITED KINGDOM Household Audio and Video Equipment (US $ mln): United Kingdom 1995 - 2005 Year
United Kingdom
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
2,131 2,170 2,221 2,242 2,256 2,279 2,349 2,429 2,513 2,599 2,688
10.67% 10.64% 10.61% 10.59% 10.56% 10.54% 10.56% 10.58% 10.61% 10.64% 10.66%
4.05% 4.01% 3.96% 3.92% 3.88% 3.85% 3.84% 3.84% 3.84% 3.83% 3.83%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
81
5 LATIN AMERICA: HOUSEHOLD AUDIO AND VIDEO EQUIPMENT 5.1
EXECUTIVE SUMMARY
Market Potential for Household Audio and Video Equipment in Latin America (US $ mln): 2000 Country
Latent Demand US $ mln
% of Latin America
1,058 836 563 183 128 89 84 35 31 28 27 19 17 17 16 16 9 4 1 1 3,162
33.43% 26.43% 17.78% 5.79% 4.05% 2.80% 2.65% 1.10% 0.98% 0.89% 0.85% 0.60% 0.53% 0.53% 0.50% 0.49% 0.27% 0.12% 0.00% 0.00% 100.00%
_________________________________________________________________________________________________________
Brazil Mexico Argentina Venezuela Colombia Chile Peru Guatemala Ecuador Panama Uruguay Paraguay El Salvador Costa Rica Bolivia Honduras Nicaragua Suriname Belize Guyana Total
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
82
Market Potential for Household Audio and Video Equipment in Latin America (US $ mln): 2000 Argentina Venezuela
Mexico
Other Brazil
The Market for Household Audio and Video Equipment in Latin America: 1995 2005 Year
US $ mln
% of Globe
2,879.04 2,946.56 3,033.62 3,079.17 3,117.88 3,163.79 3,246.58 3,338.31 3,433.48 3,532.22 3,634.69
5.48 5.45 5.41 5.39 5.37 5.35 5.32 5.28 5.25 5.22 5.19
_________________________________________________________________________________________________________
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
5.2
83
ARGENTINA Household Audio and Video Equipment (US $ mln): Argentina 1995 - 2005
Year
Argentina
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
476 495 518 533 548 563 571 579 587 595 603
16.52% 16.78% 17.05% 17.32% 17.58% 17.78% 17.59% 17.34% 17.08% 16.83% 16.57%
0.90% 0.91% 0.92% 0.93% 0.94% 0.95% 0.93% 0.91% 0.89% 0.87% 0.86%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
5.3
BELIZE Household Audio and Video Equipment (US $ mln): Belize 1995 - 2005
Year
Belize
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 1 1 1 1
0.00% 0.00% 0.03% 0.00% 0.00% 0.00% 0.00% 0.00% 0.03% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
5.4
84
BOLIVIA Household Audio and Video Equipment (US $ mln): Bolivia 1995 - 2005
Year
Bolivia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
15 15 16 16 16 16 16 17 18 18 19
0.52% 0.52% 0.51% 0.51% 0.50% 0.50% 0.50% 0.51% 0.51% 0.52% 0.52%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
5.5
BRAZIL Household Audio and Video Equipment (US $ mln): Brazil 1995 - 2005
Year
Brazil
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1,026 1,036 1,053 1,055 1,053 1,058 1,096 1,142 1,190 1,240 1,291
35.62% 35.17% 34.70% 34.24% 33.78% 33.43% 33.77% 34.21% 34.65% 35.09% 35.52%
1.95% 1.91% 1.87% 1.84% 1.81% 1.78% 1.79% 1.80% 1.81% 1.83% 1.84%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
5.6
85
CHILE Household Audio and Video Equipment (US $ mln): Chile 1995 - 2005
Year
Chile
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
93 92 92 91 89 89 93 98 104 110 116
3.21% 3.12% 3.03% 2.95% 2.86% 2.80% 2.86% 2.94% 3.02% 3.11% 3.19%
0.17% 0.17% 0.16% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.16% 0.16%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
5.7
COLOMBIA Household Audio and Video Equipment (US $ mln): Colombia 1995 - 2005
Year
Colombia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
127 128 130 129 128 128 134 140 146 153 160
4.42% 4.34% 4.27% 4.19% 4.11% 4.05% 4.11% 4.18% 4.26% 4.33% 4.41%
0.24% 0.23% 0.23% 0.22% 0.22% 0.21% 0.21% 0.22% 0.22% 0.22% 0.22%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
5.8
86
COSTA RICA Household Audio and Video Equipment (US $ mln): Costa Rica 1995 - 2005
Year
Costa Rica
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
16 16 16 17 17 17 17 18 19 19 20
0.54% 0.54% 0.54% 0.54% 0.53% 0.53% 0.53% 0.54% 0.54% 0.54% 0.54%
0.00% 0.02% 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
5.9
ECUADOR Household Audio and Video Equipment (US $ mln): Ecuador 1995 - 2005
Year
Ecuador
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
29 29 30 30 31 31 32 33 34 35 36
1.00% 0.99% 0.99% 0.98% 0.98% 0.98% 0.98% 0.98% 0.99% 0.99% 0.99%
0.00% 0.00% 0.00% 0.00% 0.05% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
87
5.10 EL SALVADOR Household Audio and Video Equipment (US $ mln): El Salvador 1995 - 2005 Year
El Salvador
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
17 17 17 17 17 17 18 19 20 21 22
0.59% 0.58% 0.57% 0.55% 0.54% 0.53% 0.54% 0.55% 0.56% 0.58% 0.59%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.03% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
5.11 GUATEMALA Household Audio and Video Equipment (US $ mln): Guatemala 1995 - 2005 Year
Guatemala
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
35 35 35 35 35 35 36 38 40 42 43
1.19% 1.17% 1.15% 1.14% 1.12% 1.10% 1.12% 1.13% 1.15% 1.17% 1.19%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
88
5.12 GUYANA Household Audio and Video Equipment (US $ mln): Guyana 1995 - 2005 Year
Guyana
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 1 1 1 1
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
5.13 HONDURAS Household Audio and Video Equipment (US $ mln): Honduras 1995 - 2005 Year
Honduras
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
15 15 15 16 16 16 16 17 17 18 19
0.52% 0.51% 0.51% 0.50% 0.49% 0.49% 0.49% 0.50% 0.50% 0.51% 0.52%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
89
5.14 MEXICO Household Audio and Video Equipment (US $ mln): Mexico 1995 - 2005 Year
Mexico
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
693 723 760 787 812 836 846 854 862 870 878
24.05% 24.55% 25.05% 25.55% 26.05% 26.43% 26.06% 25.58% 25.10% 24.63% 24.15%
1.31% 1.33% 1.35% 1.37% 1.39% 1.41% 1.38% 1.35% 1.31% 1.28% 1.25%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
5.15 NICARAGUA Household Audio and Video Equipment (US $ mln): Nicaragua 1995 - 2005 Year
Nicaragua
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
8 8 9 9 9 9 9 9 10 10 10
0.28% 0.28% 0.28% 0.27% 0.27% 0.27% 0.27% 0.27% 0.28% 0.28% 0.28%
0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
90
5.16 PANAMA Household Audio and Video Equipment (US $ mln): Panama 1995 - 2005 Year
Panama
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
27 27 28 28 28 28 29 30 31 32 34
0.92% 0.91% 0.91% 0.90% 0.90% 0.89% 0.90% 0.90% 0.91% 0.91% 0.92%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.04% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
5.17 PARAGUAY Household Audio and Video Equipment (US $ mln): Paraguay 1995 - 2005 Year
Paraguay
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
19 19 19 19 19 19 20 21 22 23 23
0.64% 0.63% 0.63% 0.62% 0.61% 0.60% 0.61% 0.62% 0.63% 0.63% 0.64%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.03% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
91
5.18 PERU Household Audio and Video Equipment (US $ mln): Peru 1995 - 2005 Year
Peru
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
85 85 86 85 84 84 88 92 97 102 107
2.96% 2.89% 2.83% 2.76% 2.70% 2.65% 2.70% 2.76% 2.82% 2.88% 2.95%
0.16% 0.15% 0.15% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.15% 0.15%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
5.19 SURINAME Household Audio and Video Equipment (US $ mln): Suriname 1995 - 2005 Year
Suriname
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
4 4 4 4 4 4 4 4 4 4 4
0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
92
5.20 URUGUAY Household Audio and Video Equipment (US $ mln): Uruguay 1995 - 2005 Year
Uruguay
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
23 24 25 26 26 27 27 28 28 29 29
0.80% 0.81% 0.82% 0.83% 0.84% 0.85% 0.84% 0.83% 0.82% 0.81% 0.80%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
5.21 VENEZUELA Household Audio and Video Equipment (US $ mln): Venezuela 1995 - 2005 Year
Venezuela
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
169 173 178 180 181 183 189 195 201 207 214
5.88% 5.87% 5.85% 5.83% 5.81% 5.79% 5.81% 5.83% 5.85% 5.86% 5.88%
0.32% 0.32% 0.31% 0.31% 0.31% 0.31% 0.30% 0.30% 0.30% 0.30% 0.30%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
93
6 NORTH AMERICA & THE CARIBBEAN: HOUSEHOLD AUDIO AND VIDEO EQUIPMENT 6.1
EXECUTIVE SUMMARY
Market Potential for Household Audio and Video Equipment in North America & the Caribbean (US $ mln): 2000 Country
Latent Demand US $ mln % of North America & the Caribbean
_________________________________________________________________________________________________________
United States Canada Cuba Dominican Republic Trinidad and Tobago Jamaica Bahamas Haiti Martinique Barbados Netherlands Antilles Bermuda St. Lucia Antigua and Barbuda Grenada St. Vincent and the Grenadines St. Kitts and Nevis Dominica Total
14,655 1,465 64 21 12 9 8 7 5 4 4 4 1 1 1 0 0 0 16,263
89.71% 8.97% 0.39% 0.13% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 100.00%
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
94
Market Potential for Household Audio and Video Equipment in North America & the Caribbean (US $ mln): 2000
Canada Cuba United States
Dominican Republic Other
The Market for Household Audio and Video Equipment in North America & the Caribbean: 1995 - 2005 Year
US $ mln
% of Globe
12,759.46 13,537.49 14,527.52 15,154.39 15,730.12 16,333.99 16,990.70 17,678.87 18,395.07 19,140.45 19,916.21
24.30 25.04 25.91 26.52 27.09 27.61 27.82 27.98 28.13 28.28 28.43
_________________________________________________________________________________________________________
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
6.2
95
ANTIGUA AND BARBUDA
Household Audio and Video Equipment (US $ mln): Antigua and Barbuda 1995 2005 Year
Antigua and Barbuda
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 1 1 1 1
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
6.3
BAHAMAS Household Audio and Video Equipment (US $ mln): Bahamas 1995 - 2005
Year
Bahamas
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
8 8 8 8 8 8 8 9 9 9 9
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.04%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
6.4
96
BARBADOS Household Audio and Video Equipment (US $ mln): Barbados 1995 - 2005
Year
Barbados
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
4 4 4 4 4 4 4 5 5 5 5
0.00% 0.00% 0.02% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
6.5
BERMUDA Household Audio and Video Equipment (US $ mln): Bermuda 1995 - 2005
Year
Bermuda
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
3 4 4 4 4 4 4 4 4 4 4
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
6.6
97
CANADA Household Audio and Video Equipment (US $ mln): Canada 1995 - 2005
Year
Canada
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1,351 1,379 1,416 1,434 1,447 1,465 1,507 1,554 1,603 1,653 1,704
10.58% 10.18% 9.75% 9.46% 9.20% 8.97% 8.86% 8.79% 8.71% 8.63% 8.55%
2.57% 2.55% 2.52% 2.50% 2.49% 2.47% 2.46% 2.45% 2.45% 2.44% 2.43%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
6.7
CUBA Household Audio and Video Equipment (US $ mln): Cuba 1995 - 2005
Year
Cuba
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
60 61 62 63 64 64 66 68 71 73 75
0.46% 0.45% 0.43% 0.41% 0.40% 0.39% 0.38% 0.38% 0.38% 0.38% 0.37%
0.11% 0.11% 0.11% 0.11% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
6.8
98
DOMINICA Household Audio and Video Equipment (US $ mln): Dominica 1995 - 2005
Year
Dominica
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
6.9
DOMINICAN REPUBLIC
Household Audio and Video Equipment (US $ mln): Dominican Republic 1995 2005 Year
Dominican Republic
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
20 21 21 21 21 21 22 23 24 25 26
0.16% 0.15% 0.14% 0.14% 0.13% 0.13% 0.13% 0.13% 0.12% 0.12% 0.12%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
99
6.10 GRENADA Household Audio and Video Equipment (US $ mln): Grenada 1995 - 2005 Year
Grenada
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 1 1 1 1
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
6.11 HAITI Household Audio and Video Equipment (US $ mln): Haiti 1995 - 2005 Year
Haiti
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
7 7 7 7 7 7 7 8 8 8 9
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.04% 0.00% 0.00% 0.00% 0.00%
0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
100
6.12 JAMAICA Household Audio and Video Equipment (US $ mln): Jamaica 1995 - 2005 Year
Jamaica
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
8 8 8 8 9 9 9 9 9 10 10
0.00% 0.00% 0.05% 0.00% 0.05% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.01% 0.00% 0.01% 0.00% 0.00% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
6.13 MARTINIQUE Household Audio and Video Equipment (US $ mln): Martinique 1995 - 2005 Year
Martinique
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
5 5 5 5 5 5 6 6 6 6 6
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
101
6.14 NETHERLANDS ANTILLES Household Audio and Video Equipment (US $ mln): Netherlands Antilles 1995 2005 Year
Netherlands Antilles
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
4 4 4 4 4 4 4 4 4 5 5
0.00% 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% 0.02% 0.00% 0.02% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
6.15 ST. KITTS AND NEVIS Household Audio and Video Equipment (US $ mln): St. Kitts and Nevis 1995 - 2005 Year
St. Kitts and Nevis
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
102
6.16 ST. LUCIA Household Audio and Video Equipment (US $ mln): St. Lucia 1995 - 2005 Year
St. Lucia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 1 1 1 1
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
6.17 ST. VINCENT AND THE GRENADINES Household Audio and Video Equipment (US $ mln): St. Vincent and the Grenadines 1995 - 2005 Year St. Vincent and the Grenadines
% of Region
% of Globe
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 1 1 1 1 1
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
103
6.18 TRINIDAD AND TOBAGO Household Audio and Video Equipment (US $ mln): Trinidad and Tobago 1995 2005 Year
Trinidad and Tobago
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
11 12 12 12 12 12 12 13 13 14 14
0.08% 0.00% 0.00% 0.00% 0.07% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.02% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
6.19 UNITED STATES Household Audio and Video Equipment (US $ mln): United States 1995 - 2005 Year
United States
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
11,209 11,954 12,902 13,510 14,071 14,655 15,263 15,897 16,556 17,244 17,959
87.84% 88.30% 88.81% 89.14% 89.45% 89.71% 89.83% 89.91% 90.00% 90.08% 90.17%
21.34% 22.11% 23.01% 23.64% 24.22% 24.77% 24.99% 25.15% 25.31% 25.47% 25.63%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
104
7 OCEANA: HOUSEHOLD AUDIO AND VIDEO EQUIPMENT 7.1
EXECUTIVE SUMMARY
Market Potential for Household Audio and Video Equipment in Oceana (US $ mln): 2000 Country
Latent Demand US $ mln
% of Oceana
742 128 4 1 1 1 1 0 0 0 0 0 0 877
83.26% 14.37% 0.40% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 100.00%
_________________________________________________________________________________________________________
Australia New Zealand Fiji Solomon Islands American Samoa Nauru Vanuatu Tonga Micronesia Federation Palau Marshall Islands Kiribati Tuvalu Total
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
Market Potential for Household Audio and Video Equipment in Oceana (US $ mln): 2000
New Zealand Fiji Solomon Islands Other Australia
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
105
The Market for Household Audio and Video Equipment in Oceana: 1995 - 2005 Year
US $ mln
% of Globe
850.43 862.06 878.77 883.08 885.05 891.06 921.30 956.72 993.51 1,031.74 1,071.46
1.62 1.59 1.57 1.55 1.52 1.51 1.51 1.51 1.52 1.52 1.53
_________________________________________________________________________________________________________
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
7.2
AMERICAN SAMOA
Household Audio and Video Equipment (US $ mln): American Samoa 1995 - 2005 Year
American Samoa
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 1 1 1 1
0.06% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.06% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
7.3
106
AUSTRALIA Household Audio and Video Equipment (US $ mln): Australia 1995 - 2005
Year
Australia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
704 715 729 734 736 742 766 795 825 855 887
82.78% 82.88% 82.98% 83.08% 83.18% 83.26% 83.19% 83.09% 82.99% 82.90% 82.80%
1.34% 1.32% 1.30% 1.28% 1.26% 1.25% 1.25% 1.25% 1.26% 1.26% 1.26%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
7.4
FIJI Household Audio and Video Equipment (US $ mln): Fiji 1995 - 2005
Year
Fiji
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
3 3 4 4 4 4 4 4 4 4 4
0.39% 0.39% 0.39% 0.40% 0.40% 0.40% 0.40% 0.40% 0.39% 0.39% 0.39%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
7.5
107
KIRIBATI Household Audio and Video Equipment (US $ mln): Kiribati 1995 - 2005
Year
Kiribati
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
7.6
MARSHALL ISLANDS
Household Audio and Video Equipment (US $ mln): Marshall Islands 1995 - 2005 Year
Marshall Islands
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
7.7
108
MICRONESIA FEDERATION
Household Audio and Video Equipment (US $ mln): Micronesia Federation 1995 2005 Year
Micronesia Federation
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
7.8
NAURU Household Audio and Video Equipment (US $ mln): Nauru 1995 - 2005
Year
Nauru
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 1 1 1 1 1 1
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
7.9
109
NEW ZEALAND Household Audio and Video Equipment (US $ mln): New Zealand 1995 - 2005
Year
New Zealand
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
128 128 129 129 128 128 133 140 146 153 160
15.00% 14.87% 14.73% 14.60% 14.47% 14.37% 14.47% 14.59% 14.72% 14.84% 14.97%
0.24% 0.23% 0.23% 0.22% 0.22% 0.21% 0.21% 0.22% 0.22% 0.22% 0.22%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
7.10 PALAU Household Audio and Video Equipment (US $ mln): Palau 1995 - 2005 Year
Palau
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.02% 0.00% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
110
7.11 SOLOMON ISLANDS Household Audio and Video Equipment (US $ mln): Solomon Islands 1995 - 2005 Year
Solomon Islands
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
1 1 1 1 1 1 1 1 1 1 1
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
7.12 TONGA Household Audio and Video Equipment (US $ mln): Tonga 1995 - 2005 Year
Tonga
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.03% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
111
7.13 TUVALU Household Audio and Video Equipment (US $ mln): Tuvalu 1995 - 2005 Year
Tuvalu
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 0 0 0 0 0 0
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
7.14 VANUATU Household Audio and Video Equipment (US $ mln): Vanuatu 1995 - 2005 Year
Vanuatu
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
0 0 0 0 0 1 1 1 1 1 1
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
112
8 THE MIDDLE EAST: HOUSEHOLD AUDIO AND VIDEO EQUIPMENT 8.1
EXECUTIVE SUMMARY
Market Potential for Household Audio and Video Equipment in the Middle East (US $ mln): 2000 Country
Latent Demand US $ mln
% of the Middle East
1,017 560 323 167 158 146 119 94 87 69 63 39 38 37 35 35 31 23 23 16 11 11 3,100
32.74% 18.04% 10.39% 5.38% 5.07% 4.70% 3.82% 3.01% 2.79% 2.21% 2.02% 1.24% 1.21% 1.19% 1.14% 1.11% 0.99% 0.73% 0.73% 0.50% 0.36% 0.35% 100.00%
_________________________________________________________________________________________________________
Iran Turkey Saudi Arabia Israel Uzbekistan Pakistan Iraq United Arab Emirates Syrian Arab Republic Azerbaijan Kuwait Armenia Oman Tajikistan Kyrgyzstan Turkmenistan Yemen Qatar Jordan Lebanon Afghanistan Bahrain Total
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
113
Market Potential for Household Audio and Video Equipment in the Middle East (US $ mln): 2000 Saudi Arabia Turkey
Israel
Other Iran
The Market for Household Audio and Video Equipment in the Middle East: 1995 2005 Year
US $ mln
% of Globe
2,842.92 2,905.79 2,987.74 3,028.72 3,062.90 3,105.05 3,189.21 3,283.33 3,381.08 3,482.61 3,588.09
5.41 5.38 5.33 5.30 5.27 5.25 5.22 5.20 5.17 5.15 5.12
_________________________________________________________________________________________________________
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
8.2
114
AFGHANISTAN Household Audio and Video Equipment (US $ mln): Afghanistan 1995 - 2005
Year
Afghanistan
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
10 10 11 11 11 11 11 12 12 12 12
0.34% 0.34% 0.35% 0.35% 0.35% 0.36% 0.35% 0.35% 0.35% 0.34% 0.34%
0.00% 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
8.3
ARMENIA Household Audio and Video Equipment (US $ mln): Armenia 1995 - 2005
Year
Armenia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
38 39 39 39 39 39 40 42 44 46 48
1.35% 1.32% 1.30% 1.28% 1.26% 1.24% 1.26% 1.28% 1.30% 1.32% 1.34%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
8.4
115
AZERBAIJAN Household Audio and Video Equipment (US $ mln): Azerbaijan 1995 - 2005
Year
Azerbaijan
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
52 56 59 63 66 69 69 68 68 67 67
1.84% 1.91% 1.99% 2.06% 2.14% 2.21% 2.15% 2.07% 1.99% 1.92% 1.85%
0.00% 0.10% 0.10% 0.10% 0.11% 0.11% 0.11% 0.10% 0.10% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
8.5
BAHRAIN Household Audio and Video Equipment (US $ mln): Bahrain 1995 - 2005
Year
Bahrain
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
9 10 10 10 11 11 11 11 12 12 12
0.33% 0.33% 0.34% 0.34% 0.34% 0.35% 0.34% 0.34% 0.34% 0.33% 0.33%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
8.6
116
IRAN Household Audio and Video Equipment (US $ mln): Iran 1995 - 2005
Year
Iran
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
876 908 946 971 994 1,017 1,035 1,053 1,072 1,090 1,109
30.83% 31.24% 31.65% 32.05% 32.45% 32.74% 32.46% 32.08% 31.69% 31.30% 30.91%
1.66% 1.67% 1.68% 1.69% 1.71% 1.71% 1.69% 1.66% 1.63% 1.61% 1.58%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
8.7
IRAQ Household Audio and Video Equipment (US $ mln): Iraq 1995 - 2005
Year
Iraq
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
104 108 112 114 117 119 121 124 126 129 132
3.66% 3.70% 3.73% 3.77% 3.80% 3.82% 3.80% 3.77% 3.74% 3.70% 3.67%
0.19% 0.19% 0.19% 0.19% 0.20% 0.20% 0.19% 0.19% 0.19% 0.19% 0.18%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
8.8
117
ISRAEL Household Audio and Video Equipment (US $ mln): Israel 1995 - 2005
Year
Israel
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
171 171 172 170 168 167 175 184 194 204 215
6.01% 5.87% 5.74% 5.61% 5.48% 5.38% 5.48% 5.60% 5.72% 5.85% 5.98%
0.32% 0.31% 0.30% 0.29% 0.28% 0.28% 0.28% 0.29% 0.29% 0.30% 0.30%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
8.9
JORDAN Household Audio and Video Equipment (US $ mln): Jordan 1995 - 2005
Year
Jordan
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
23 23 23 23 23 23 24 25 26 28 29
0.81% 0.79% 0.77% 0.76% 0.74% 0.73% 0.74% 0.76% 0.77% 0.79% 0.80%
0.04% 0.00% 0.00% 0.00% 0.03% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
118
8.10 KUWAIT Household Audio and Video Equipment (US $ mln): Kuwait 1995 - 2005 Year
Kuwait
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
59 60 62 62 62 63 65 67 70 72 75
2.08% 2.07% 2.06% 2.05% 2.03% 2.02% 2.03% 2.04% 2.06% 2.07% 2.08%
0.11% 0.11% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
8.11 KYRGYZSTAN Household Audio and Video Equipment (US $ mln): Kyrgyzstan 1995 - 2005 Year
Kyrgyzstan
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
30 31 32 33 34 35 36 36 37 37 37
1.04% 1.06% 1.08% 1.10% 1.12% 1.14% 1.12% 1.10% 1.08% 1.06% 1.04%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.05% 0.00% 0.05%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
119
8.12 LEBANON Household Audio and Video Equipment (US $ mln): Lebanon 1995 - 2005 Year
Lebanon
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
16 16 16 16 16 16 16 17 18 19 20
0.55% 0.54% 0.53% 0.52% 0.51% 0.50% 0.51% 0.52% 0.53% 0.54% 0.55%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
8.13 OMAN Household Audio and Video Equipment (US $ mln): Oman 1995 - 2005 Year
Oman
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
36 36 37 37 37 38 39 41 42 44 45
1.26% 1.25% 1.24% 1.23% 1.22% 1.21% 1.22% 1.23% 1.24% 1.25% 1.26%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.06% 0.00% 0.00% 0.06% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
120
8.14 PAKISTAN Household Audio and Video Equipment (US $ mln): Pakistan 1995 - 2005 Year
Pakistan
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
143 144 146 146 146 146 152 158 165 173 180
5.04% 4.96% 4.89% 4.82% 4.75% 4.70% 4.75% 4.82% 4.89% 4.95% 5.02%
0.27% 0.26% 0.26% 0.25% 0.25% 0.24% 0.24% 0.25% 0.25% 0.25% 0.25%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
8.15 QATAR Household Audio and Video Equipment (US $ mln): Qatar 1995 - 2005 Year
Qatar
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
20 21 21 22 22 23 23 24 24 25 25
0.70% 0.70% 0.71% 0.72% 0.73% 0.73% 0.73% 0.72% 0.71% 0.71% 0.70%
0.00% 0.00% 0.03% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.03% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
121
8.16 SAUDI ARABIA Household Audio and Video Equipment (US $ mln): Saudi Arabia 1995 - 2005 Year
Saudi Arabia
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
283 292 303 310 316 323 330 336 343 351 358
9.95% 10.04% 10.14% 10.23% 10.33% 10.39% 10.33% 10.24% 10.15% 10.06% 9.97%
0.53% 0.54% 0.54% 0.54% 0.54% 0.54% 0.53% 0.53% 0.52% 0.51% 0.51%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
8.17 SYRIAN ARAB REPUBLIC Household Audio and Video Equipment (US $ mln): Syrian Arab Republic 1995 2005 Year
Syrian Arab Republic
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
85 85 87 87 87 87 90 94 98 102 106
2.97% 2.93% 2.90% 2.86% 2.82% 2.79% 2.82% 2.86% 2.89% 2.93% 2.96%
0.16% 0.15% 0.15% 0.15% 0.14% 0.14% 0.14% 0.14% 0.14% 0.15% 0.15%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
122
8.18 TAJIKISTAN Household Audio and Video Equipment (US $ mln): Tajikistan 1995 - 2005 Year
Tajikistan
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
29 31 33 34 36 37 37 37 37 37 37
1.03% 1.06% 1.09% 1.13% 1.16% 1.19% 1.16% 1.13% 1.10% 1.07% 1.03%
0.05% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
8.19 TURKEY Household Audio and Video Equipment (US $ mln): Turkey 1995 - 2005 Year
Turkey
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
570 570 573 568 562 560 585 615 647 681 716
20.04% 19.61% 19.18% 18.76% 18.35% 18.04% 18.34% 18.73% 19.13% 19.54% 19.94%
1.08% 1.05% 1.02% 0.99% 0.96% 0.94% 0.95% 0.97% 0.98% 1.00% 1.02%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
www.icongroupedition.com
Ó2002 Icon Group Ltd.
Household Audio and Video Equipment
123
8.20 TURKMENISTAN Household Audio and Video Equipment (US $ mln): Turkmenistan 1995 - 2005 Year
Turkmenistan
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
28 29 31 32 33 35 35 35 35 35 35
0.98% 1.00% 1.03% 1.06% 1.09% 1.11% 1.09% 1.06% 1.03% 1.01% 0.98%
0.00% 0.05% 0.00% 0.05% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
_________________________________________________________________________________________________________
Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
8.21 UNITED ARAB EMIRATES Household Audio and Video Equipment (US $ mln): United Arab Emirates 1995 2005 Year
United Arab Emirates
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
89 90 92 93 93 94 97 100 104 108 112
3.12% 3.10% 3.07% 3.05% 3.03% 3.01% 3.03% 3.05% 3.07% 3.09% 3.11%
0.16% 0.16% 0.16% 0.16% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15%
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8.22 UZBEKISTAN Household Audio and Video Equipment (US $ mln): Uzbekistan 1995 - 2005 Year
Uzbekistan
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
137 142 147 151 154 158 161 164 167 170 173
4.81% 4.87% 4.93% 4.98% 5.03% 5.07% 5.03% 4.98% 4.93% 4.88% 4.83%
0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.25% 0.25% 0.25% 0.24%
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Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
8.23 YEMEN Household Audio and Video Equipment (US $ mln): Yemen 1995 - 2005 Year
Yemen
% of Region
% of Globe
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
30 30 30 31 31 31 32 33 34 36 37
1.03% 1.02% 1.02% 1.01% 1.00% 0.99% 1.00% 1.01% 1.01% 1.02% 1.03%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
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Source: Icon Group Ltd., copyright 2000, www.icongroupedition.com
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