Gesundheitsprofilierung von Lebensmittel-Markenartikeln: Messung, Determinanten und Implikationen

Clemens Jüttner Gesundheitsprofilierung von Lebensmittel-Markenartikeln

GABLER RESEARCH Marktorientiertes Management Herausgegeben von Professor Dr. Michael Lingenfelder

In dieser Schriftenreihe werden Entwicklung und Anwendung wissenschaftlich fundierter Methoden und Modelle des marktorientierten Managements thematisiert. Sie dient als Forum für praxisrelevante Fragestellungen aus Handel, Dienstleistung und Industrie, die mit Hilfe theoretischer und empirischer Erkenntnisse beantwortet werden.

Clemens Jüttner

Gesundheitsprofilierung von Lebensmittel-Markenartikeln Messung, Determinanten und Implikationen Mit einem Geleitwort von Prof. Dr. Michael Lingenfelder

RESEARCH

Bibliografische Information der Deutschen Nationalbibliothek Die Deutsche Nationalbibliothek verzeichnet diese Publikation in der Deutschen Nationalbibliografie; detaillierte bibliografische Daten sind im Internet über abrufbar.

Dissertation Philipps-Universität Marburg, 2009

1. Auflage 2009 Alle Rechte vorbehalten © Gabler | GWV Fachverlage GmbH, Wiesbaden 2009 Lektorat: Claudia Jeske | Sabine Schöller Gabler ist Teil der Fachverlagsgruppe Springer Science+Business Media. www.gabler.de Das Werk einschließlich aller seiner Teile ist urheberrechtlich geschützt. Jede Verwertung außerhalb der engen Grenzen des Urheberrechtsgesetzes ist ohne Zustimmung des Verlags unzulässig und strafbar. Das gilt insbesondere für Vervielfältigungen, Übersetzungen, Mikroverfilmungen und die Einspeicherung und Verarbeitung in elektronischen Systemen. Die Wiedergabe von Gebrauchsnamen, Handelsnamen, Warenbezeichnungen usw. in diesem Werk berechtigt auch ohne besondere Kennzeichnung nicht zu der Annahme, dass solche Namen im Sinne der Warenzeichen- und Markenschutz-Gesetzgebung als frei zu betrachten wären und daher von jedermann benutzt werden dürften. Umschlaggestaltung: KünkelLopka Medienentwicklung, Heidelberg Gedruckt auf säurefreiem und chlorfrei gebleichtem Papier Printed in Germany ISBN 978-3-8349-1662-4



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Faktor 1: • Ich glaube, dass Artikel n bzw. seine Zutaten nicht mit Pestiziden behandelt werden. • Ich glaube, dass Artikel n bzw. seine Zutaten aus biologischem Anbau stammen. • Ich glaube, dass Artikel n bzw. seine Zutaten nicht genetisch verändert wurden.

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Basismodell Artikel B

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