Susanne Fengler · Sonja Kretzschmar (Hrsg.) Innovationen für den Journalismus
Kompaktwissen Journalismus Herausgegebe...
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Susanne Fengler · Sonja Kretzschmar (Hrsg.) Innovationen für den Journalismus
Kompaktwissen Journalismus Herausgegeben von Susanne Fengler und Sonja Kretzschmar Eine neue Reihe – ein neues Konzept: Wissenschaftler und Praktiker schreiben gemeinsam Lehrbücher für die neue Journalistengeneration. Für jeden Band zeichnen mindestens zwei Autoren verantwortlich: Kommunikationswissenschaftler stellen praxisrelevante Forschungsergebnisse vor, erfahrene Journalisten geben Einblick in die Arbeitsweise ihrer Ressorts. Gemeinsam analysieren sie, welchen Herausforderungen sich Journalisten künftig stellen müssen. Kompakt, verständlich und aktuell führen die Lehrbücher in die verschiedenen Arbeitsbereiche des Journalismus ein. Zielgruppe sind Wissenschaft und Praxis: Studierende und ihre Dozenten an Universitäten, Fachhochschulen und Journalistenschulen, Einsteiger in den Beruf des Journalisten – aber auch gestandene Praktiker mit Lust am Nach- und Querdenken.
Die Herausgeberinnen: Prof. Dr. Susanne Fengler: Studium der Publizistik- und Kommunikationswissenschaft an der Freien Universität Berlin sowie an der Columbia University, New York. Freie Journalistin bei Zeitung und Radio. Wissenschaftliche Mitarbeiterin am Journalisten-Kolleg der Freien Universität Berlin/Europäische Journalisten-Fellowships, 2001 Promotion über Medienjournalismus in den USA. Berufstätigkeit in der Politischen Kommunikation. Oberassistentin am Institut für Publizistikwissenschaft und Medienforschung (IPMZ) der Universität Zürich. Seit 2008 Professorin für Internationalen Journalismus am Institut für Journalistik der Technischen Universität Dortmund und Wissenschaftliche Leiterin des Erich-Brost-Instituts für Journalismus in Europa. Dr. Sonja Kretzschmar: Studium der Journalistik und Politikwissenschaft in Dortmund und Edinburgh, Volontariat bei der „Berliner Zeitung“, anschließend freie Journalistin bei Print-, Online- und elektronischen Medien. Promotion 2001 am Institut für Journalistik der Universität Dortmund, 2001-2004 Redakteurin bei den Tagesthemen. Wissenschaftliche Mitarbeiterin an den Universitäten Erfurt und Münster, Hochschuldozentur an der Universität Leipzig. Lehraufträge an den Universitäten München und Dortmund, Gast-Stipendium für die „Annenberg School of Journalism“ der University of Southern California (USC). Seit 2006 Arbeit an der Habilitation zum Thema „Journalismus und Mobilkommunikation“ am Institut für Kommunikationswissenschaft der Westfälischen Wihelms-Universität Münster.
Susanne Fengler Sonja Kretzschmar (Hrsg.)
Innovationen für den Journalismus
Bibliografische Information der Deutschen Nationalbibliothek Die Deutsche Nationalbibliothek verzeichnet diese Publikation in der Deutschen Nationalbibliografie; detaillierte bibliografische Daten sind im Internet über abrufbar.
1. Auflage 2009 Alle Rechte vorbehalten © VS Verlag für Sozialwissenschaften | GWV Fachverlage GmbH, Wiesbaden 2009 Lektorat: Barbara Emig-Roller VS Verlag für Sozialwissenschaften ist Teil der Fachverlagsgruppe Springer Science+Business Media. www.vs-verlag.de Das Werk einschließlich aller seiner Teile ist urheberrechtlich geschützt. Jede Verwertung außerhalb der engen Grenzen des Urheberrechtsgesetzes ist ohne Zustimmung des Verlags unzulässig und strafbar. Das gilt insbesondere für Vervielfältigungen, Übersetzungen, Mikroverfilmungen und die Einspeicherung und Verarbeitung in elektronischen Systemen. Die Wiedergabe von Gebrauchsnamen, Handelsnamen, Warenbezeichnungen usw. in diesem Werk berechtigt auch ohne besondere Kennzeichnung nicht zu der Annahme, dass solche Namen im Sinne der Warenzeichen- und Markenschutz-Gesetzgebung als frei zu betrachten wären und daher von jedermann benutzt werden dürften. Umschlaggestaltung: KünkelLopka Medienentwicklung, Heidelberg Satz: Anke Vogel, Ober-Olm Druck und buchbinderische Verarbeitung: Krips b.v., Meppel Gedruckt auf säurefreiem und chlorfrei gebleichtem Papier Printed in the Netherlands ISBN 978-3-531-15450-3
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Der von seinen Anhängern regelrecht verehrte Frick, die durch ihre Aktienkäufe die Kurse erst hochtrieben, hatte die Empfehlungen nicht in der Sendung gegeben. Doch war ihm von N24 gestattet worden, auf seine Internetseiten hinzuweisen, auf denen wiederum der E-Mail-Newsletter abonniert werden kann. Zudem kamen die umstrittenen Aktienempfehlungen bei Zuschaueranrufen vereinzelt zur Sprache, so N24-Sprecher Pütsch. Die bayerische Landesmedienanstalt prüft, ob es sich bei Fricks Hinweisen auf sein Netzangebot um legale Verweise auf Begleitmaterial oder um verbotene Schleichwerbung handelte. Geprüft werde auch, ob die Hinweise auf den Sponsor der Sendung, den Online-Broker Flatex, im Rahmen des Erlaubten ausgefallen seien.“3
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„Wer eine Aktie schlecht findet, stuft sie lieber von ,unbedingt kaufen’ auf ,kaufen’ zurück. In der Branche weiß jeder, was gemeint ist, die Unternehmenskunden dürfen sich angesichts der vermeintlichen Kaufempfehlung immer noch geschmeichelt fühlen – nur der Privatanleger kennt das Spiel womöglich nicht und läuft in die falsche Richtung. So rät Merrill Lynch nur bei acht Prozent der gut 3000 beobachteten Aktien zum Verkauf. Die Analysten der Bank of America stufen nur jedes 25. Papier negativ ein, die Deutsche Bank nur eines von 16. Immerhin 13 und 17 Prozent aller Aktien halten die UBS und Morgan Stanley für eine schlechte Anlage. Zwischen 34 und 48 Prozent aller Papiere erhalten von den 15 größten Analysehäusern weltweit aktuell jedoch das Etikett ,kaufenswert’.“8
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