February 2012
www.PreparedFoods.com
Regulations: Civil Litigation page 33
PRODUCT DEVELOPMENT TRENDS & TECHNOLOGIES FOR FORMULATORS & MARKETERS
Supplying Locavore page 37
Exploring Korean Cuisine page 43
Filling Frozen Desserts page 55
R&D Seminar— Functional Fats and Oils page 63
page 25
Hands-on Learning! R&D Seminars-Chicago page 70
Excellence in Innovation Outstanding Teamwork page 72
YOUR PARTNER FOR QUALITY SOY PROTEIN With ADM Protein, you can be sure your next meat formulation is well done. As a world leader in the soy protein business for over 20 years, ADM is the premier vertically integrated full-line manufacturer of soy proteins. But we do more than just supply and deliver protein products. Our understanding of the complexity of protein systems and our technical expertise allow us to partner with our customers to get the most out of their formulations and processes. ADM Protein works with you to deliver the right functionality at the right price, every time. Formulation Partner - Formulation Advantage
protein well done baking | bars | beverages | cereal & snacks | dairy alternatives | meat, fish & poultry | meat analogs
For customers around the world, ADM draws on its resources–its people, products, and market perspective–to help them meet today’s consumer demands and envision tomorrow’s needs.
©2011 Archer Daniels Midland Company See Food Master-INGREDIENTS, p. 4
800-637-5843 |
[email protected] | www.adm.com/proteins
S H A R E D VA LU E S – S H A R E D S U CC E S S Brenntag Food & Nutrition North America is one of the most experienced partners within the food industry, offering a reliable supply of high quality ingredients from all over the world. Brenntag provides attractive tailormade service packages from product development, on-site technical support and innovative logistical solutions, through to marketing and distribution, that sharpens your competitive edge. These partnerships continue to expand with the addition of PromOat™ beta glucan from Biovelop AB, a Swedish company specializing in the fractionation of grains and production of oat ingredients. This exclusive distribution partnership enables both companies to offer our customer base additional products to promote health and wellness with cutting edge technology.
Offering the Best in Products We are committed to building bridges between food producers and ingredient manufacturers in a way that achieves market breakthroughs and generates sustainable, profitable growth. It is a task that requires extensive industry contacts, shared experience, a commitment to finding the right ingredients and the ability to anticipate trends. PromOat™ is a naturally-separated, oat beta glucan-rich soluble fiber which, thanks to Biovelop’s patented, chemicalfree technology, can be added to a wide range of foods & beverages, thereby bestowing the health benefits of oats on those products but crucially without the oat taste, color or graininess. PromOat™ combines the substantiated and well-recognized health benefits of oats with exceptional functionality in an all-natural, clean-label ingredient.
Collaborating with customers Some things are simply irreplaceable – an experienced partner, for example. At Brenntag Food & Nutrition North America, bringing our customers specialty ingredients like PromOat™ from the industry’s most proven food-dedicated sales team, ensures timely, innovative and cost-effective growth to our customers. Brenntag North America & Biovelop – Your Right Choice for Oat Beta Glucan!
Brenntag North America 5083 Pottsville Pike - Reading, PA 19605 Phone 610 926 6100 x 3858
[email protected] www.brenntagnorthamerica.com
See Food Master-INGREDIENTS, p. 18
staff
ADVERTISEMENT
WOULD YOU LIKE TO CONSOLIDATE YOUR RESEARCH EFFORTS? VISIT RESEARCH REDUCTION - A BLOG ON PREPAREDFOODS.COM
A
s a contributor to the Prepared Foods Network, Malcom Lowe gives his witty shortcuts to topic specific featured articles, videos, presentations, archives, etc., which can be found on PreparedFoods.com.
In a recent blog, Malcolm leads you through an overview on Formulation, Weight Management and Building in 2012: There are two schools of thought when it comes to weight loss diets: some say it is all about calories, while others say it is more about what you eat. See Calories Impact Weight More than Food Choices Daily News at PreparedFoods.com. In a survey by Pollock Communications, responses from more than 200 RDs in their network were tallied to identify the top 2012 nutrition trends for consumers and food companies. See Diet Trends in 2012 Daily News at PreparedFoods.com. Teens may be more inclined to reach for plain old H2O when they know how many calories were in sugar-sweetened beverages, according to a new study led by researchers at the Johns Hopkins Bloomberg School of Public Health. See Teens and Beverage Calories Daily News at PreparedFoods.com. National grocery chains such as SUPERVALU, Wal-Mart, Roundy’s Supermarkets and ALDI have come onboard to bring fresh fruits, vegetables and meats to communities that have had limited to no access to these important foods. See Thinking Healthy in 2012 E-dition at PreparedFoods.com. Eating protein-rich foods, especially dairy products, protects bones when overweight or obese young women try to shed weight through dieting, suggests a new study. See Protein-rich Foods Protect Bones During Dieting Daily News at PreparedFoods.com. See Cellulosic Hydrocolloids in Formulating for Weight Management Technical/Solutions Presentation at PreparedFoods.com. Follow the Research Reduction blog on PreparedFoods.com/blogs weekly to help you stay organized in your research efforts.
®
PreparedFoods.com NutraSolutions.com FoodMaster.com A Publication of BNP Media II, LLC
Subscription Information: Tel. (847) 763-9534, Fax (847) 763-9538,
[email protected] Editorial and Sales Offices 155 N. Pfingsten Road, Suite 205 Deerfield, IL 60106 847-405-4100
Publisher Michael Leonard 847-405-4024
[email protected] Editorial
[email protected] Chief Editor Robert Garrison
[email protected] Managing Editor David Feder, RD
[email protected] Business/New Media Editor William A. Roberts, Jr.
[email protected] Associate Editor Barbara T. Nessinger
[email protected] NutraSolutions.com Kelley Fitzpatrick Content Editor,
[email protected]
Contributing Editors Lynn Dornblaser • Michael Formichella • Wilbert Jones • Claudia Dziuk O'Donnell • Justin J. Prochnow • Tom Rowan • Richard Stier • Darren Tristano
Production & Art Production Manager Nann Barkiewicz 248-244-6431
[email protected] Art Director Karla Fierimonte
[email protected]
Sales Midwest-Southeast & Canadian Sales Greg Szatko 630-699-3638
[email protected] East Coast & European Sales Ray Ginsberg 856-802-1343
[email protected] West Coast-Southwest Sales Wayne Wiggins 415-387-7784
[email protected]
Marketing Corporate Reprint Manager Jill L. DeVries 248-244-1726
[email protected]
New Products Conference R&D Applications Seminar-CHICAGO R&D Applications Seminar-EAST
Malcolm would like to hear from you too! Tell him what you think and comment on his blog.
Margaret Whalen 847-405-4071
[email protected]
Clear Seas Research Executive Director Beth A. Surowiec
[email protected]
Circulation
MALCOLM LOWE is a contributor to the Prepared Foods Network
Group Audience Development Manager Amy Schuler Corporate Fulfillment Manager Megan Neel Corporate Audience Audit Manager Catherine M. Ronan
BNP Media
Visit www.PreparedFoods.com/blogs today!
Helps People Succeed in Business with Superior Information
See archived articles on www.PreparedFoods.com
February 2012 A BNP Media Publication Vol. 181, Issue 2
table of contents new product trends 10
Hitting the Shelves Cold-brewed craft coffees; the Force enters fast food; youthful, sweet-themed vodkas cause a stir; and more.
13
MarketWatch The American Beverage Association responds to controversy over energy drinks; a more natural approach to energy; pomegranate juice sales soar; and the latest industry news awaits in “The In Box.”
25
Sauces and Condiments are Hot Consumers are looking for enhanced culinary experiences. Condiments and sauces offer global flavors and tastes that can be enjoyed in restaurants or brought home to the kitchen.
33
Regulations: Civil Litigation Regulatory agencies have ramped up the level of scrutiny
Cover photo by T.J. Hine
given to food and beverage companies. In 2011, the
Sauces and Condiments are Hot
number of inspections by the FDA increased dramatically, as they sought to determine whether companies were in
25 One of the easiest ways to provide that
compliance with Current Good Manufacturing Practices.
much-craved, worldly flavor “kick” is through the addition of a sauce or condiment—and every culture has something to bring to the global table. 4
February 2012
●
www.PreparedFoods.com
37
Supplying the Locavore Movement Farmers selling locally grown food through multiple outlets account for a small, but growing, segment of U.S. agriculture.
)ODYRU6\VWHPV
culinary creations 43
Korean Cuisine: More than Rice, Soy and Chilies
There’s Always Room For Ice Cream!
Korean dishes are increasingly popular and contain identifying ingredients, such as chilies, garlic and savory sauces. Umami and kokumi enhancers also play an important role.
51
On the National Menu Consumers welcome ethnic-influenced breakfast items; most Americans do not meet USDA MyPlate standards; and diners continue to cut back on eating out.
ingredient challenges 55
Filling Frozen Desserts: No Rocky Road With frozen confections, whether dairy-based or not, flavorings and inclusions make for exciting formulating, while stabilizers hold it all together.
r&d applications 63
R&D Applications Seminar: Fats, Oils, Health and Functionality New technologies, fat- and oil-based ingredients, and technical tips on reducing trans and saturated fats are offered to formulators at one Prepared Foods’ R&D Applications Seminar.
71
Abstracts Blackberries for all seasons; embracing profitable sustainability; right time for egg replacers; and more.
At SensoryEffects we are passionate about possibility. We work as your partner in creating and customizing new and exciting ice cream flavors and ingredients including:
Variegates Flavor Bases Inclusions Coatings Contact us if you’d like to take the ordinary and turn it into something extraordinary.
www.sensoryeffects.com Toll Free: 800.422.5444 See Food Master-INGREDIENTS, p. 115
CT S’ E U D PER AG O P PR ELO ES V IT DE OR V FA
Flour-related food safety risks are real. Now there’s SafeGuard . ™
Flour and grains are raw agricultural ingredients that have been shown to carry pathogens such as E. coli and Salmonella, the consumption of which can put consumers’ health—and your reputation—at risk. While most processed foods undergo a validated kill step, some products like cake mixes, brownie mixes and refrigerated doughs require consumers to perform this step, and others, such as cold-pressed bars, may never be cooked or baked. Now you can protect your consumers and your brand: Introducing ConAgra Mills SafeGuard ™ Treatment & Delivery System. Our exclusive, natural treatment and delivery process maintains the flavor, appearance and functionality of flours and grains while delivering up to a 5-log pathogen reduction. And our patent-pending system ensures ingredient safety all the way to your door, from milling and loading to transportation and delivery, in both bag and bulk. To learn more about SafeGuard or to assess your product’s grain ingredient food safety risk, call our food safety specialists at (402) 240-6328 or visit conagramills.com.
80% of consumers lick the spoon when making brownies.* It’s critical that every ingredient in a packaged mix is safe, even if consumers are adding ingredients.
© ConAgra Foods, Inc. All rights reserved.
See Food Master-INGREDIENTS, p. 29-31
*Source: ConAgra Mills’ Flour Food Safety Study Executive Summary. Fielded August 2010. Nationwide sample of 1,032 consumers ages 18–64.
Purchasing… it requires certain skills. Juggling a few things? Like maybe a few hundred ingredients, schedules and forecasts? With a reliable sugar supply from United Sugars, you’d have one less ingredient to worry about. Call our “never let anything drop” customer service reps at 1-800-984-3585 or visit www.unitedsugars.com. © 2010 United Sugars Corporation
See Food Master-INGREDIENTS, p. 128
editorial views
Goodbye Hairnet. Hello Lab Coat. No need to change reading glasses. It’s true; you’re looking at a 40-something balding male. More specifically, I’m Prepared Foods’ new chief editor, Bob Garrison—aka, the “luckiest man in the Robert Garrison world.” I say that because I Chief Editor couldn’t be more honored
[email protected] than now, to start a new relationship with you. Officially, I’m succeeding Claudia Dziuk O’Donnell, a longtime friend and colleague. Although we seemingly don’t have much in common (She studied food science and made food. I studied journalism and ate food. She still has wonderful flowing hair. I have very little.), I can tell you about a few shared experiences and passions. I’ve been writing about prepared foods, in one form or another, since joining Chicago’s Gorman Publishing in 1987. After two years of writing for Bakery Production & Marketing, I left and joined a new company, Stagnito Publishing. Soon, I was promoted to editor for Refrigerated & Frozen Foods (R&FF), a start-up magazine serving senior officials (including R&D execs) in six distinct food industry sectors. We believed refrigerated and frozen prepared convenience foods (those with lots of ingredients and time-saving values for consumers) would
August 1–2, 2012 | Crowne Plaza O’Hare | Rosemont, IL
Keynote Address: NEW PRODUCT HOME RUNS... ACQUIRE OR DEVELOP? Speaker: Jeff Manning, Chief Marketing Officer, Cherry Marketing Institute
grow in popularity with consumers and foodservice operators alike. That was 24 years ago. The week we announced our departure from Gorman was the same week Claudia joined Prepared Foods as a technical editor. And, because it’s such a small world (as food professionals know), it wasn’t long before both magazines—Prepared Foods and Refrigerated & Frozen Foods—were under the same corporate ownership at BNP Media. Coincidentally, my January 2012 RFF cover story involved Reser’s Fine Foods, a $1 billion leader in refrigerated side dishes. Last fall, Reser’s purchased its longtime rival, Chicago’s Orval Kent. That’s where Claudia worked before joining BNP more than 20 years ago. I had hair back then. I’ve enjoyed fielding and writing corporate profiles, visiting companies, interviewing senior executives and spending almost as much time in food factories as writing about them. I find the industry of preparing foods—making them delicious, wholesome and nourishing—exciting and challenging. Today, I’m just as excited to start my next 24-year food industry career and join a fabulously talented Prepared Foods editorial team. I’m honored to be here and look forward to learning so much more. And yes, I’m glad to leave some of the factory hairnets behind. I’ve never looked good in them.
argue R&D has become A&D. These companies do spend time and money watching the trends on radar; however, by the time an idea is big enough to hit the radar screen, it is already a trend. Developed specifically for Prepared Foods’ audience, “New Product Home Runs” will explore how small companies unearth and leverage those emerging trends, with a focus on local-gourmet possibilities. Join us at Prepared Foods’ R&D Applications Seminar-Chicago, August 1-2, 2012, at Crowne Plaza O’Hare in Chicago.
Nestlé bought PowerBar. Frito-Lay bought SmartFood. Hershey’s bought Scharffen Berger. What is the common denominator among these three?
The Seminar’s extensive educational program features more than 40 individual technical sessions and eight, 75-minute Application Labs.
Huge, global companies acquired emerging new product designs and brands, and more acquisitions are on the way—to the point one could
For more information, visit www.RDSeminarChicago.com or contact Marge Whalen at 847-405-4071 or
[email protected]. www.PreparedFoods.com
●
February 2012
9
new product trends
Hitting the Shelves Force Fed George Lucas is (again) re-releasing his Star Wars saga, and as with the other launches (and relaunches) of the sci-fi series, licensed tie-ins abound. Brisk Iced Tea’s effort is largely marketing based. Described as “Yoda. Maul. The Ultimate Brawl,” Jedi master Yoda and Sith Darth Maul face off in stop-motion animation, and the action continues in the smartphone application Brisksaber, which allows fans to unlock new characters and objects with codes on 1 liter Brisk bottles. The Star Wars tie-ins are not limited to beverages, however, or even to North America. France’s Quick fast-food chain is launching a trio of hamburgers to coincide with Star Wars: Episode I’s re-release: the Dark Burger with red-colored buns sprinkled with black pepper and poppy seeds; a Jedi Burger; and a Dark Vador[sic] Burger with pepper Cheddar cheese, pepper sauce, endives and rings of red pepper—all between black-colored buns sprinkled with black pepper and poppy seeds.
Crafty Thinking R Recent years saw a boom in tthe craft beer segment of the aalcoholic beverage category; even in the midst of an overe all a down beer market in 2010 (sales dipped 1% vs. 2009), (s sales of craft beers grew a s solid so 11% by volume and 12% 12 in dollars. This was on top of 7.2% volume and 10.3% dollar sales growth in 2009. With such growth to consider it was only a matter of time before other categories embraced the craftwork approach to brewing. Case in point, some bottled iced coffee makers are taking up a like challenge: Portland’s Stumptown Coffee Roasters launched a line of coldbrewed coffees in May, followed by the late-summer introductions of La Colombe’s iced coffee in Chicago and Grady’s New Orleans Cold Brew. Now, Oakland’s Blue Bottle Coffee is introducing its takes on the concept, called New Orleans (described as “velvety and sweet”) and Kyoto (“strong and black”). One thing setting the Blue Bottle coffees apart is the bottle: a plastic container, as according to the company, the coldpasteurization process is not suited to glass. 10
February 2012
●
www.PreparedFoods.com
By William A. Roberts, Jr., Business/New Media Editor
Grabbing Coconuts Coconut water remains a growing segment of the beverage category. As Beverage Marketing Corp. explains, young adults are embracing the beverage; the company calls teens the kind the kind of consumers “used to searching for alternative health solutions.” Marketers of coconut waters have been quick to capitalize on its hydrating “natural sports drink” positioning. The latest launch in the segment comes from a brand closely tied to the natural trend, SoBe. Its Lifewater with Coconut Waters includes three new flavors infused with coconut water: Pacific Coconut, Pomegranate Nectarine and Mango Mandarin. Each 20oz bottle promises 80 calories and 10% coconut water, as well as such ingredients as purified stevia extract and sea salt.
Drinking Dessert ert Flavored vodkas are by no means a new concept; citrus- and berryflavored options have been aroundd for years, and 2011 saw a number of new and unusual flavors enter the fray. Smaller producers have even taken the beverages into dessertflavored territory, with concoctions promising the flavors of cupcakes, bubblegum, cotton candy and candy canes. However, Smirnoff’s latest launch is the first to take the dessert-flavored vodka nationwide. The company introduced “fluffed marshmallow” and “whipped cream” versions of its namesake vodka. The mix of sugar and spice targets younger, female drinkers in particular; James Mosher, president of Alcohol Policy Consultations, has taken issue with the products, noting, “I see this move into these sweet drinks as catering to a youthful taste. This is not a drink that a mature adult is going to prefer.” Smirnoff owner Diageo Plc. fended off such criticism that it targets underage consumers, affirming that the target market for the drinks is 25-35-year-old men and women, and arguing Mosher’s contentions are “seriously flawed and unsupported by government data and marketplace realities.”
new product trends Drink up! Beverages, like all product categories in the U.S. market, have had a bit of an up-and-down time in recent years, at least in terms of new product introductions. In non-alcoholic beverages, the U.S. market experienced a significant drop in new product introductions in 2009. That drop has begun to reverse itself, but new non-alcoholic beverage introductions have not regained the high of 2008, nor are they likely to any time soon. That drop can be almost completely attributed to the recession, as companies have scaled back their offerings while retailers cut back on stock. The result, across all categories, is a leaner and meaner market environment, with perhaps a bit more focus on ensuring products clearly deliver what consumers are seeking. Not surprisingly, most common claims on non-alcoholic beverages are those actively promoting a sense of inherent healthfulness. For example, beverages making no additives/no preservatives claims in the U.S. accounted for almost 11% of all new products. “All-natural” claims appeared on 10% of products. Launches of new beverages with a vitamin/mineral-fortified claim accounted for just under 6%. From a consumer standpoint, Mintel research reveals that about three in four U.S. consumers say a beverage’s label influences their decision to buy the drink, specifically if the drink is labeled as a good source of vitamins, minerals, fruits or other “good for you” ingredients. —Lynn Dornblaser, Director, CPG Trend Insight, Mintel Research Consultancy
Drinking Up Beverages introduced in the U.S. (January through December) Alcoholic beverages Hot beverages Juice drinks Other beverages Sports & Energy drinks Carbonated soft drinks Water RTDs Total Sample Source: Mintel
2011 1,459 750 537 440 235 242 207 160 4,030
2010 1,535 759 566 277 162 280 176 165 3,920
2009 561 629 406 317 191 219 233 120 2,676
2008 658 797 514 456 482 279 365 259 3,810
2007 370 895 494 484 246 241 259 191 3,180
Global Trends When looking at the rest of the world, of additives and preservathe absence a tives and low/no/reduced sugar drives the beverage category (whereas the U.S. U.S market is driven more by natural claims). While there are some difcl ferences in which claims are more prevalent depending on region of the world, this focus on healthfulness truly is global. For example, Feel Good Drinks Co. in the UK offers an expanding line of drinks that blend juice (usually around 60%) and sparkling water. The company prides itself on offering consumers “no artificial anything” and claims only the purest ingredients. One beverage category relatively ddifferent from one part of the world to another is RTD coffee and tea. In the U.S. market, the category mainly comprises RTD teas (e.g., Nestle, Lipton), while in Asia, RTD coffee beverages are more common. While these drinks typically are perceived as being laden with caffeine and sugar, a growing number in Asia (especially in Japan) focus instead on some level of inherent goodness. For example, under the 7Eleven brand, Moderately Sweet coffee comes in a RTD carton and contains less sugar than competing varieties.
Launching a New Product? If so, contact Jen Werner at 351 W. Hubbard, 8th Floor, Chicago, Ill., 60610 Call: 312-932-0400, Fax: 312-932-0474 or e-mail
[email protected]. Information in this column is from the Global New Products Database, the premier source of global product intelligence, published by Mintel International Group.
www.PreparedFoods.com
●
February 2012
11
Some of our best ideas come in small clusters.
21C Oats, Inc., a subsidiary of Viterra Inc.
Creating the perfect oat cluster and coated whole grain ingredients to meet tight formula and final product specifications is only possible when your team is... creative. We work closely with our customers to ensure the perfect flavor and texture, every time. That’s unique. That’s essential. That’s how we roll. viterra.com/foodingredients
[email protected] See Food Master-INGREDIENTS, p. 130
new product trends market watch
Energy Boom The American Beverage Assn. (ABA) recently took issue with a federal report arguing it failed to account for the overall health of energy beverage consumers. This followed controversy and concern over a rise in emergency room visits involving energy drinks. The report, by the Substance Abuse and Mental Health Services Administration, pointed to a tenfold increase in ER admissions in the U.S. since 2005 attributed to abuse of energy beverages, with 56% of those said due to the overconsumption of the beverages alone, i.e., not in combination with alcohol or drugs. The ABA contends that the 13,114 ER cases in 2009 (the most recent year reported) accounted for only a tiny percentage of the country’s 123 million yearly visits to emergency rooms. Furthermore, the ABA asserts that mainstream energy drinks have half the caffeine of an equivalent-sized cup of coffee. Meanwhile, a 2011 report in Pediatrics found that, according to the Centers for Disease Control and Prevention, energy drinks have roughly three times as much caffeine as soft drinks—beverages much more popular among teens. The Pediatrics report did not consider the amount of caffeine or its analogs from energy drink additives, such as guarana, cocoa and yerba maté. Johns Hopkins University researchers contend the beverages may need increased regulation, arguing caffeine levels can prove problematic for “youthful and inexperienced” consumers. The broad spectrum of ingredients (and amounts of same) in drinks touting themselves as early morning or late-afternoon pick-me-ups have just added to the flak. Ingredients besides direct stimulants—from carbohydrates to protein to vitamins—are being included in drinks that claim to “provide energy.”
Cheer Up
W
hile LifeAID’s new beverage is focusing on one very specific target audience, one of the beverage category’s biggest successes of recent years is expanding its focus beyond beverages entirely. Pom Wonderful LLC, whose antioxidantrich pomegranate juice saw sales skyrocket to nearly $100 million annually in the mid-2000s, has added its brand of ready-to-eat ruby red arils from California-grown pomegranates. The so-called “Pom Poms”
Naturall Energy E
E
nergy drinks are certainly not listless in terms of new product development, and beverage makers are taking proactive stances to address the controversy. The most recent such example pairs the energizing trend with a natural approach. Hain-Celestial Inc.’s Celestial Seasonings brand introduced Kombucha Energy Shots, described as an “all-natural beverage” that “fills a void within the energy shot and beverage categories by combining B vitamins and energizing botanicals (such as ginseng and caffeine from guarana) with the revitalizing effects of kombucha.” Kombucha has more advantages than some energy boosters. The fermented black tea contains naturally occurring enzymes, probiotic cultures and beneficial acids. Celestial Seasonings’ vice president and chief marketing officer Blake Waltrip notes, “Consumers have told us that the energy boost provided are available in two package sizes: by kombucha is the primary reason they 4.3oz (with its own spoon for indi- enjoy it.” The single-service, 2oz shots vidual snacking) and 8oz for reci- are available in three flavors: berry, citrus and “Pomegranate Xtreme.” The pes or multiple servings.
www.PreparedFoods.com
●
February 2012
13
new product trends market watch latter is fortified with additional caffeine from guarana, plus B vitamins. The new product line joins a rapidly growing energy shot segment in the U.S.—one which increased 30% between 2010-2011, according to Mintel reports. Functional beverages are not always about providing a burst of energy, however, and LifeAID Beverage Co.’s GolferAID focuses directly on enhancing the consumer’s golf performance. Its 2,691mg of active ingredients claim to benefit the drinker’s power, focus, balance, endurance and flexibility. Among those ingredients are Epimedium, a botanical extract that contains a flavonoid called icariin, which studies have shown can mimic the effects of strengthinducing hormones; CoQ10 and gotu kola said to increase
Thinking Healthy in 2012
O
n October 25, 2011, the White House First Lady Michelle Obama traveled to her Chicago hometown to discuss the need for healthy foods in underprivileged communities. The event took place at a local redesigned Walgreens store on the city’s Southside, in an area known as a “desert community.” This new store layout contains several aisles of fresh produce and basic grocery staples, located at the front part of the store. Prior to Walgreens deciding to take on this redesigned store model, these underserved communities had very few stores with selections of healthy food options. Now, the chain has made a commitment to redesign 1,000 of its stores using this model. National grocery chains such as Supervalu, Wal-Mart, Roundy’s Supermarkets and Aldi have come onboard to bring fresh fruits, vegetables and meats to communities with limited or no access to these important foods. Many big cities call these communities food deserts—defined as an industrialized city where healthy and affordable foods are difficult to obtain. Food deserts also exist in small towns and rural parts of the country, mostly in low socio-economical communities. In addition, food deserts are directly correlated with bad diets and unhealthy eating habits, which can yield to an abundance of health problems such as obesity, diabetes, heart disease and cancer. National grocery retailer Aldi will open its 39th store in the Chicago next fall. President Jason Hart states, “We have provided Chicagoans with the highest quality grocery products for more than 25 years, and today, we continue to stress the importance of healthy food options.” Aldi produces
14
February 2012
●
www.PreparedFoods.com
blood flow to the brain, “thereby increasing concentration, mental acuity and focus,” according to LifeAID literature; 5HTP (5-hydroxytryptophan), a precursor to serotonin, the brain chemical that can help one maintain calm; bilberry and vitamins A, C and E to help vision; B vitamins and Siberian ginseng for increased stamina, endurance and strength; and glucosamine, MSM (methylsulfonylmethane) and turmeric to help the joints and maintain flexibility. The company notes the 100%-natural beverage contains no artificial sweeteners, high-fructose corn syrup, artificial colors or caffeine. Each 12oz can has 45 calories and 9g of organic blue agave sweetener, LifeAID notes.
a private-label FIT & Active line of products that are low in fat, calories and sodium. The line contains an assortment of frozen entrees, nutritional cereals and fruit-based drinks. Under the Let’s Move mission, the First Lady launched a comprehensive initiative dedicated to solving the problem of obesity within a generation, the goal being for children born today to grow up healthier and able to pursue their dreams. Of course, the first step is to put children on the right path, through their parents, by giving them helpful information and fostering environments that support healthy choices, which include families having access to healthy and affordable foods, healthier foods choices in the schools, and getting children involved in physical activities, such as daily exercise. The First Lady was alarmed to learn that over the past three decades, childhood obesity rates in America have tripled. Today, one out of three children in America is either overweight or considered obese. To start reversing the childhood obesity crisis, help is needed from everyone from the parents to the national grocery retailers. To support her cause further, Obama will release a book titled American Grown: How the White House Kitchen Garden Inspires Families, Schools, and Communities, scheduled to hit the bookstores April 10, 2012. The focus of the book is to tell the story of the White House Kitchen Garden. Obama will explore “American Grown”— how to increase access healthy and affordable food, as well as how to promote better eating habits and improve the health of families and communities across America. Some family recipes and tips for starting a personal garden will also be included. All proceeds of the book will be donated to charity. Wilbert Jones is the president of Healthy Concepts, a food and beverage company that provides menu, recipe and product development consulting services, and also hosted the PBS special A Taste of Africa: Cultural and Cuisine from Casablanca to Cape Town. For more information, call 312-335-0031, e-mail:
[email protected] or visit his website www.thewilbertjonescompany.com.
At Puratos innovation is our most important ingredient. At Puratos, we are truly reliable partners in innovation with our clients to help them deliver tasty, novel and nutritious foods in the bakery, patisserie and chocolate sectors. We are an international organization serving clients in more than 100 countries with a legacy for innovation that goes back nearly a century. We have a strong presence in the U.S. and continue to expand our manufacturing capabilities at our headquarters in New Jersey. We are pioneers in product development and analysis enabling our clients to offer products that delight their consumers. In our Innovation Centers around the world we are developing the desired products of the future, today.
Try, taste and love Contact a Puratos representative!
www.puratos.us Puratos Corporation – 1941 Old Cuthbert Road – Cherry Hill, NJ 08034 – USA T-800 654 0036 F- 856 428 2939 E-
[email protected]
new product trends market watch
New Food Safety Rules: Be Ready!
T
he FDA is implementing the most sweeping reforms of the nation’s food safety rules in over 70 years, which has led to an influx of comments from the indus-
The Art of Noise
I
n other research, scientists explored the effects of noise on the perception of alcoholic beverages’ sweetness. The admittedly small control group (80 participants) at the University of Portsmouth had to rate the alcohol strength, sweetness and bitterness of a selection of drinks while they were exposed to different distractions, such as music, hearing and repeating a news story, both music
16
February 2012
●
www.PreparedFoods.com
try and the public. Through mid-January, FDA had already received 614 comments on various aspects of the proposed regulations, according to The Food Institute. “Knowing that these new regulations will have a substantial impact on the way companies do business for years to come, the food industry has been very vocal regarding the new rules, as it looks to work with the FDA in further ensuring the safety of the U.S. food supply,” commented Brian Todd, president/CEO of The Food Institute. The FDA Food Safety Modernization Act (FSMA) was signed into law by President Obama just over a year ago, and while FDA has made substantial progress since then, the industry awaits several proposed rules, including an integral one on the safety of fresh produce, which will likely be in excess of 125 pages. Already delayed by several weeks, The Food Institute reports that FDA will likely not release three additional proposed rules until early February. The rules nearing release focus on Hazard Analysis & Preventive Controls for Human Food and Animal Feed/Pet Food; and the Foreign Supplier Verification Program. For more information, contact Doreen Pfeiffer, 201-791-5570, ext. 218, The Food Institute, http://www.foodinstitute.com
and news, and silence. Drinks were regarded as significantly sweeter overall when the music alone was heard. When participants had both to listen to music and shadow the news story, they were less likely to detect the alcohol’s strength. A study on wine in the British Journal of Psychology likewise found music can influence the taste of wine. Results from the 250-person study suggest the wine adopted the attributes of the style of music being heard. Developers are also turning to scientific instruments to alter the flavors of alcoholic beverages, however. “Cocktail Physics,” an article in the December 2011 issue of Physics World, finds mixologists are borrowing tools from food science labs for beverage development. One example explains the use of a rotary evaporator to deliver flavorful liquids. Plant material is distilled through a heating process, but such high heat can eliminate aroma molecules. The rotary evaporator lowers the pressure of the fermented liquid, evaporating the volatile components and then condensing the vapor back into a flavorful liquid. The technique has been used to create a mild habanero liqueur, one with the flavors of chili peppers but without the heat. This is an abbreviated version of an article originally appearing in the January 9, 2012, issue of E-dition, Prepared Foods’ email newsletter. To subscribe to E-dition, visit www. PreparedFoods.com.
NOW AVA I L A B L E I N E CONOM Y S I Z E . Shipping in sizes all the way up to tanker trucks, it’s never been easier to bring the big brand consumer appeal and bold, spicy flavor of Texas Pete® to your products. Available in both liquid and dry mix, Texas Pete delivers in a big way. Call Vice-President of Sales Frank Sherrill at 336-661-1550 or visit www.texaspetefoodservice.com today.
new product trends market watch
THE IN BOX: For daily industry news updates, see the homepages of www.PreparedFoods.com and www.NutraSolutions.com.
Sapporo Holdings Ltd. is integrating the consolidated subsidiaries Sapporo Beverage Co. Ltd. and Pokka Corporation.
WILD Flavors Inc. announced Marie Wright has accepted the role of chief global flavorist. WILD also completed the acquisition of certain assets of A.M. Todd Co. Ingredients/Flavors Bunge Ltd. reached an agreement to buy three tomato product brands —Etti, Salsaretti and Puropure—from Hypermarcas SA for approximately $100 million.
Phosphates for Fitness™
Bell Flavors & Fragrances Inc. announced the certification of safe quality food (SQF) 2000 Level 3 for its manufacturing facility in Northbrook, Ill. D.D. Williamson & Co. announced Jennifer Guild, global food science and regulatory manager, will address an upcoming Food Ingredients Conference on natural coloring. The conference, entitled “Advances in Natural Color,” will take place February 9-10, 2012, at The Bloomsbury Hotel in London.
Young & Old Category VersaCAL® Clear
Ocean Spray Cranberries Inc. and Complete Phytochemical Solutions LLC announced their collaboration on a project to improve the accuracy of measuring and quantifying of proanthocyanidins (PACs) in cranberries.
People are thirsty for enriched sport, fruit and dairy drinks. Innophos quenches the demand with a healthy range of nutritional and functional phosphates that provide a dual nutrient source and optimize your formulation. ◆ VersaCAL® Clear Calcium fortification for acidic clear beverages ◆ VersaCAL® MP Calcium fortification for milk and soy based beverages ◆ VersaCAL® DA Calcium fortification for fruit based beverages and fillings ◆ Vitrafos® Anti-microbial adjunct and calcium sequestrant ◆ Phosphoric Acid, FG Acidulant for soft drinks, colas ◆ Mono & Di-Potassium Phosphate Electrolyte in isotonic, enhanced water and sports beverages We are dedicated to finding new ways to maximize the potential of your beverages. Call Technical Assistance at (866) 631-7394. Call Innophos Customer Service today at (800) 243-5052 to place your order.
NEW! Mineral Chelates by Customer Service: (800) 201-6896 www.kelatron.com
Innovate with Phosphate™ Innophos.com See Food Master-INGREDIENTS, p. 68-69
18
February 2012
●
www.PreparedFoods.com
Sargento Foods Inc. announced the promotions of Jim Birenbaum to vice president of strategic analysis, Bob Campbell to senior manager of financial analysis and Lisa Heider to controller; the hiring of Mark Albert as sustainability program manager; the promotion of Steve Schmeiser to operations services manager; and the hiring of Marie Antoniewski as senior research scientist. Illes Seasonings & Flavors Inc. announced a slate of promotions: Shelley Bobrowski to vice president of sales; Marc Aymond to vice president of technical services; Brant Worrell to director of culinary sales; and Robert Murphy to manager of culinary. Red Arrow Products Co. has met the supplier standards put forth by Hormel Foods Corp. over the past five years to be awarded the Hormel No. 1 Supplier Award.
YO UR E MOT I O N IS OUR FRONTIER
w w w. m a n e .c o m See Food Master-INGREDIENTS, p. 83
new product trends market watch
THE IN BOX: (cont.) Bay State Milling Co. announced the promotion of Colleen Zammer to director of product marketing, named Susan Kay product applications manager, hired Vanessa Klimczak as product applications technologist and added Courtney Reed as a product applications culinologist. The company also officially opened its innovation and applications center, the Rothwell GrainEssentials Center: Where Grain Based Solutions Grow, at its company headquarters in Quincy, Mass. Kalsec Inc. announced an expansion plan for its advanced hop product offerings in the China market, a multi-million dollar investment focusing on expanding the company’s applications and sales efforts in the world’s largest beer-producing nation. SunOpta Inc. announced the launch of its updated company website at www.sunopta.com. The Hershey Company announced it has reached an agreement to purchase Brookside Foods Ltd. Sara Lee Corp. is moving its headquarters to downtown Chicago from Downers Grove, Ill., in 2013, after it completes its split into two units. The company also
announced the appointment of Ingrid Baron as chief marketing officer of its International Beverage business. Kraft Foods Inc., which is splitting into two, named Irene Rosenfeld as chairman and chief executive officer of the Global Snacks Co., as well as Anthony Vernon as CEO and John Cahill as chairman of the North American Grocery Co. GLG Life Tech Corp. announced the signing of a renewable 5-year product supply agreement with International Flavors & Fragrances Inc. for high-purity rebaudioside-C extracts. CHS Inc. has signed an agreement with Solbar Industries Ltd. to acquire 100% of the shares of Solbar. Penford Corp. revealed the execution of an agreement to acquire interests and certain assets of Carolina Starches LLC for an undisclosed value. The J.R. Simplot Co. plans to build a state-of-the-art potato processing plant in Caldwell, Idaho. Vitiva appointed David Howard as the regional sales director for its UK office.
www.PreparedFoods.com
●
February 2012
21
new product trends market watch
THE IN BOX: (cont.) Colloïdes Naturels International (CNI) and Bio Serae Laboratories have merged under one name to be known as NEXIRA.
Cargill Inc. and BASF Plant Science announced an agreement to co-develop a new dietary source of EPA/DHA.
LycoRed Ltd. announced the opening of a new plant in Changzhou, China. Innophos Holdings Inc. entered into a binding agreement and completed the acquisition of Kelatron Corp. Mal Warrick has been appointed corporate director of supply chain at MGP Ingredients Inc.
Your life. Your future. Your decision.
NEU Industries Inc. appointed a new CEO, Luc Tomasino, and a new head of sales, Ryan Giunta. Ottens Flavors appointed Jeff Gerdes as vice president of business development and marketing.
Weighing the Options
W "OPOMJOF EVBMEFHSFFNBTUFSTQSPHSBNGPSXPSLJOHQSPGFTTJPOBMT Choosing a graduate school is tough, but the quality of our program makes it easy. t5XPEFHSFFT t.4JOBHSJDVMUVSBMFDPOPNJDT from Purdue University t.#"GSPN*OEJBOB6OJWFSTJUZ ,FMMFZ4DIPPMPG#VTJOFTT tQFSDFOUPOMJOF t'JWFPOFXFFLSFTJEFODJFT tNPOUITDSFEJUIPVST t/PUIFTJTPSEJTTFSUBUJPO t*EFBMGPSXPSLJOHQSPGFTTJPOBMT
“The program truly delivers the best of both worlds. The Purdue master’s in agricultural economics portion allows students to work with a close-knit network of professionals from various agribusiness sectors. It is complemented by the Indiana University MBA experience, which immerses students in the curriculum with several hundred people from across the globe and other industries. Every class has brought practical application for my work environment.” Dan Schulz Account Manager Pioneer Hi-Bred International
#FGPSFZPVEFDJEF öOEPVUNPSFBU
www.agecon.purdue.edu/agribusiness Contact: Luanna DeMay (765) 494-4270
[email protected] EA/EOU
22
February 2012
●
www.PreparedFoods.com
eight loss is a concern vexing many Americans, with some diet plans contending calorie reduction as a means to drop pounds, while others prescribe certain foods only. Researchers writing in the January 11 Journal of the American Medical Association article “Effect of Dietary Protein Content on Weight Gain, Energy Expenditure, and Body Composition During Overeating” took up the challenge of examining how low, normal and high levels of protein in the diet affected individuals who were overfed by almost 1,000 calories a day. “Fat storage was exactly the same with all three levels of protein,” said Dr. George Bray, a diet researcher involved in the study. “That is, it was the calories they ate that affected the body fat they stored.” The subjects consuming high and normal amounts of protein increased their lean body tissue, so while the low-protein diet produced less weight gain (about half the weight gained while on the other two diets), it resulted in less lean body tissue, leading researchers to conclude the low-protein diet was the worst option of the three. The researchers further concluded calorie consumption was the major factor in a person’s weight gain when overeating, although protein levels did influence what happened to lean body muscle mass.
Sethness focuses purely on Caramel Color. So naturally, we offer the highest-quality Caramel Colors on the market today, including a versatile range of Class I and Organic Caramel Colors.
Produced from ingredients found in nature, our Caramel Colors are commonly used in all-natural food and beverage formulations. No dyes, no preservatives. Just Caramel Color that has been expertly formulated to deliver just the right color for your most challenging applications. The choice in Caramel Color is pure and simple because Sethness is Caramel Color.
^^^ZL[OULZZJVT See Food Master-INGREDIENTS, p. 117
Come to Your Senses. Add Texture Earlier! Save time and increase your profits by thinking about the role texture plays during food and beverage product development. Texture will enhance the perception of flavor and increase likeability!
With the help of the Gum Gurus® you will have:
Enjoy the benefits of planned texture:
t"CSPBEQPSUGPMJPPGUFYUVSFBOE stabilizing products
t$SFBUFQSPEVDUTXJUIFYDJUJOHOFXUFYUVSF dimensions to better your chances of market success t"EKVTUUIFUFYUVSFPGZPVSFYJTUJOH products to increase consumer acceptance t%JGGFSFOUJBUFZPVSQSPEVDUTGSPN competitors Join the Texture Revolution™ and make your products stand out!
t5PPMTBOENFUIPEPMPHJFTUPIFMQZPV with your product texture design t,OPXMFEHFBCMFBOESFTQPOTJWF technical support
t" MUFSOBUJWFTPMVUJPOTGPSIFBMUIJFS foods and beverages. We are ready to help you achieve your desired texture and assist with any stabilization challenges. Visit www.ticgums.com/pf12 or call the Gum Gurus at (800) 899-3953.
Follow us at: facebook.com/ticgums twitter.com/gumguru linkedin.com/in/gumguru See Food Master-INGREDIENTS, p. 125
TM
cover story
Sauces and Condiments are Hot Consumers are actively seeking enhanced culinary experiences. Condiments and sauces offer global flavors and tastes that can be enjoyed in restaurants or brought home to the kitchen. [Editor’s note: The following feature is heavily based on the executive summary of “Condiments & Sauces: Culinary Trend Mapping Report” (June 2011, written by the Center for Culinary Development and published by Packaged Facts.) See more information at article’s end.]
M
ainstream America’s amped-up fascination with all things culinary has led to tastes and flavors like umami, harissa and even tangy classic sauces that chefs have been working with (and enjoying) for years. This interest in bigger flavors that condiments and sauces provide will continue to drive the food market. According to the “Packaged Facts Food Shopper Insights Survey” of March 2011, 53% of U.S. grocery shoppers “somewhat” or “strongly” agree they “like hot and spicy foods.” The per-
©ISTOCKPHOTO/VIKIF
centage rises to 58% among Gen Y adults. The same survey revealed that a majority of adult shoppers seeking global foods purchase Mexican and Chinese/Japanese flavored items. However, a larger percentage of Gen Y adults than adult shoppers in general seek out Indian/South Central Asian and Middle Eastern flavors. This indicates a broad interest in global flavors of all kinds. (See chart “Foreign Fare.”) One of the easiest ways to provide that much-craved, worldly flavor “kick” is through the addition of a sauce or condiment. Every culture and cuisine has something to bring to the global table. Gen Ys have figured this out, having been raised on meals that include soy sauce, wasabi and tomatillo salsa. Expect them to continue their exploration for new and authentic flavor adventures in the condiment and sauce aisle and on restaurant menus. Members of the Gen Y group (as well as other demographics) also are big customizers. With Americans’ penchant for mixing and matching cuisines for the sake of thrilling their taste buds—sriracha aïoli, for example— consumers are breaking the rules and creating their own new flavor enhancers and combos. Romesco made with toasted hazelnuts or French Fries baptized with short-rib gravy no longer raise eyebrows.
www.PreparedFoods.com
●
February 2012
25
:KHUH6FLHQFH1DWXUHDQG.QRZOHGJHDUH EURXJKWWRJHWKHUIRU\RXUVXFFHVV
THE
KNOWLEDGE OF FLAVOR
XU JUHDWHVW VRXUFH RI NQRZOHGJH LV RXU SHRSOH :LWK GLYHUVHDFDGHPLFGLVFLSOLQHVIURPDURXQGWKHJOREHRXU SHRSOHDUHFRQVWDQWO\UHVHDUFKLQJH[SHULPHQWLQJDQGFRQVXOW LQJ WR ÀQG VROXWLRQV IRU RXU FXVWRPHUV *&, LV FRPPLWWHG WR EULQJLQJ \RX WKH ÀQHVW ÁDYRUV FRORUV DQG IRRG SURGXFWV GHOLYHUHG ZLWK VHUYLFH WKDW LV XQVXUSDVVHG LQ SURPSWQHVV FRXUWHV\DQGFRQVLVWHQF\
O
9LVLWZZZJROGFRDVWLQFFRPIRULQIRUPDWLRQRQRYHU ÁDYRUVDQGFRORUV)UHHRQOLQHVDPSOHRUGHULQJ
cover story pand far As tastes for condiments and sauces expand beyond ketchup, mustard and mayo, diners and nd home cooks are open to unique ingredients and flavor or pairings. This led experts at the Center for Culinary nary Development (CCD) to profile trends that range nge from twists on the classics (flavored aïoli), to the Southeast Asian staple sriracha, to the so-called led “fifth taste” (umami), to an over-the-top style yle of Quebec-born, cheese-curd and gravy-topped ped French fries called poutine.
Emerging Sauces and Condiments The CCD looks to its 80-plus member Chefs’ Council to help identify emerging trends. Through 20 years of experience, a technique called “Trend Mapping” determines which trends are gaining traction. Trend Mapping is guided by the premise that major food trends pass through five distinct stages on their way to the mainstream. In Stage 1, the ingredient, dish and/ or cooking technique appears at upscale dining establishments, ethnic and popular independent restaurants blessed with creative chefs, and among diners with adventurous palates. Poutine is at this stage. While the CCD has seen aïoli as a dip or chili as a topping, nothing is quite as unique and intriguing as Canadian poutine, the shock-inducing pile of French fries, cheese curds and brown gravy currently peeling out from the food-truck scene and appearing on fine-dining menus. The gravy sauce—traditionally made from a roux with chicken stock, a can or a packaged mix—enhanced with
Trend Mapping is guided by the premise that major food trends pass through five distinct stages on their way to the trend mainstream. Sriracha, a fiery Southeast Asian-type hot main sauce, is at Stage 4. sauce chewy cheese curds, elevates fries to a new “fork required” experience. requir In Stage 2, the item is featured in specialty consumer-oriented food media, such as Food cons & Wine and Bon Appétit magazines; food blogs; and specialty retail stores serving culinary professionals and serious home chefs. The “Condiments & Sauces: Culinary Trend Mapping Report” places “umami in a bottle” as being at this stage. Umami is ccalled the fifth sense of taste, that of intense rrichness and satisfaction. Although not a nnew concept or specific ingredient, it is coming into its own by name on several seasoning in pproducts (and even one popular hamburger chain, “Umami Burger”). ch Gastrique, a classic French reduction of sugar and vinegar resulting in a thick syrupy su sauce, is an example of a sauce at early Stage 2. sau Gastriques are traditionally used in dishes Ga with meat (and often with fruit) to balance wi out flavors. A well-known example is duck à l’orange. Today, chefs are using gastriques in l’ora new and d exciting ways with meat, fish and even in desserts. Stage 3 is where the item begins to appear in mainstream QSR chain restaurants, such as Applebee’s or Chili’s, as well as retail stores, such as Williams-Sonoma,
Sweet, Smoky, Stabilized: It’s Science The formulation of many condiments and sauces goes beyond aromatic flavoring choices to ingredients that can impact taste and texture. Multipurpose Woody’s Sweet ‘n Smoky ssauce, positioned either as a dipping ccondiment or as a BBQ sauce, relies on a combination of ingredients to deliver a sweet, smoked hickory taste as well as a thick consistency. High-fructose corn syrup, pineapple juice and sucrose all step syr up to the plate to deliver a sweet balance to the tang from tomato paste and vinegar. Guar and xanthan gums, along with other components, such as the tomato paste, and seasonings like powdered onion, serve to thicken the product and provide “cling.”
In regards to texture, formulators sometimes rely on the synergistic interaction between xanthan gum and galactomannans, such as guar, locust bean, tara and fenugreek gums. The viscosity of a xanthan/guar gum blend in solution is usually greater than would be expected calculated from a weighted average of their individual viscosities. This viscosity appears to be impacted by balancing temperature and salt concentration, among other factors. For example, one 2007 study by researchers Khouryieh, HA, et al. shows that, as the concentration of salt was increased from a 2mM NaCl to a 40mM solution, a significant decrease in viscosity was observed for both a blend of native xanthan/guar and a blend of deacetylated xanthan/guar gum. An earlier, online paper by Khouryieh reported that a stronger synergistic interaction was observed at a mixing temperature of 80°C than at 25°C. — Claudia D. O’Donnell, Contributing Editor
www.PreparedFoods.com
●
February 2012
27
cover story Foreign Fare Foreign/International Food Mexican/Hispanic Chinese/Japanese/Southeast Asian Mediterranean Middle Eastern Indian/South-Central Asian Other
% Gen Y Adults 78 58 42 36 36 6
% Adults Overall 78 61 40 30 23 16
*Note: Data are based on a March 2011 online survey of 2,000 U.S. adults who, in aggregate, are censusrepresentative by gender, age bracket, geographic region, household income level and presence of children in the household. Each respondent had shopped for groceries within 24 hours of being surveyed. Source: “Packaged Facts Food Shopper Insights Survey,” March 2011
When investigating the types of products purchased by grocery shoppers specifically seeking out foreign/international foods, one survey found 36% of Gen Y adults looked for “Indian/SouthCentral Asian” foods compared to only 23% of adults overall. that target recreational cooks. It also begins showing up on food TV shows. Romesco, a traditional sauce from the Catalan region of Spain made with roasted red peppers, almonds, breadcrumbs, olive oil and garlic, has moved up to Stage 3 by enhancing a number of new chain restaurant dishes. Flavorful, healthful Romesco sauce presents a great opportunity for restaurateurs and food manufacturers to capitalize on its Spanish global heritage and emphasize the intense, rich flavor that can be used in dips, sauces and marinades, at home or in restaurants. In Stage 4, consumer service magazines and family-oriented publications, such as Family Circle and Better Homes and Gardens, are picking up the buzz on the item. It also starts appearing on popular recipe websites. The “Condiments & Sauces” report notes sriracha, a fiery sauce inspired by traditional Southeast Asian hot sauces made from ground chile peppers, vinegar, garlic, sugar and salt moved from Vitenamese restaurant tables to upscale restaurant kitchens as complements of staff meals for years. Sriracha is at Stage 4. Consumers craving heat and spice have since flocked to the stuff, turning it into a cult favorite, especially the U. S.-based Huy Fong Foods Inc. brand “Rooster
See Food Master-INGREDIENTS, p. 87-90
February 2012
●
www.PreparedFoods.com
Sauce.” With only this one major U.S. producer of sriracha, there is definitely room for growth. Another example of a Stage 4 sauce is chimichurri—an Argentinean herb sauce made with parsley, olive oil, garlic and salt. It appears in many a grilling recipe and, at Stage 4, has just begun peeking out from the seasoning aisle— as it begins to enter Stage 5. A trend is at Stage 5, when it makes its way to quick-service restaurant menus and is either starting to appear or is having an increased presence on grocery store shelves. Aïoli is at this stage. Aïoli, a versatile Frenchinspired condiment, which is basically garlic mayonnaise, has infiltrated the U.S. market in every pocket of the food industry, from fine-dining to the “Golden Arches.” Garlic is the base, but aïolis of various flavors abound—including lemon, basil, chipotle, parsley, harissa and avocado. The ability to add so many varying flavors, while also delivering tasty, creamy richness, drives home aïoli’s potential for new dips, spreads, condiments and accompaniments.
Trending into Organic and Natural Kara Nielsen, trendologist at the CCD and managing editor of its bi-monthly “Culinary Trend Mapping Reports,”
See Food Master-INGREDIENTS, p. 87-90
cover story looks to independent restaurants and cafés, specialty and natural food markets, and food-related blogs and media to identify emerging trends that could be translated into successful products for a company’s consumer packaged good and foodservice clients. While surveying the scene of condiments and sauces, she noticed a growing interest in more natural recipes—those with simple, clean labels—and organic ingredients. Organic condiments are also found on the shelves of both specialty and natural food grocery stores. Just as parents and health-conscious shoppers seek out organic tomatoes, they are also looking for organic ketchup to garnish allnatural hot dogs and grass-fed burgers for the family. It is a bonus that these organic condiments have cleaner labels and cleaner flavors than their commodity counterparts. Thanks to today’s “gastropub” trend (casual tavernstyle restaurants with upgraded menu items that pair well with craft beer), more chefs are serving housemade condiments. These are often spiked with unique ingredients, like spices and spirits. Some examples are beer-enhanced cheese sauce; coarse, flavorful mustards; and chutneys. While more flavorful and creative, these condiments also are considered “purer” and “more natural.” They eschew many of the food ingredients and additives found in retail packaged products.
This is resonating with consumers who are discovering recipes online and in food magazines trumpeting the goodness (and the cost savings) of homemade condiments. Making simple sauces, ketchups, relishes and mayonnaises at home is part of a new, do-it-yourself aesthetic inspired by home-grown produce and seasonal farmers’ market fare, as well as a desire to have greater creative control over the food on the table. The “Condiments & Sauces: Culinary Trend Mapping Report” (June 2011) is a joint publication written by Center for Culinary Development (CCD) and published and marketed by Packaged Facts, a division of marketresearch.com. The San Francisco-based CCD offers a full range of strategic innovation and product development services, as well as trend immersions and trend tours. The unique and indispensible “Culinary Trend Mapping Reports” are bi-monthly publications that profile seven emerging and arriving trends within a topic and offer product developers strategic ideas for trend translation into packaged goods and foodservice products. They are available individually or by subscription. For more information, contact Kara Nielsen, trendologist at CCD,
[email protected], or visit http:// tinyurl.com/45566qr.
Leader of the Packs
Our new skillet meal facility boosts Request Foods co-packing to 600,000 sq. ft. of cooking, blending, freezing and packing capacity for your frozen entrées and side dishes. Pans, single serve and skillet meals, Request Foods is your co-packing partner. Give your retail, club store or national brand the consistent quality of Request Foods. We Make Your Brand ... Better.
3460 John F. Donnelly Dr., Holland, Michigan 49424
30
February 2012
●
www.PreparedFoods.com
•
616.786.0900
•
requestfoods.com
What you don’t know could be costly.
Scan to get the facts now:
new product trends
Civil Litigation: Are You Next? Justin J. Prochnow, Greenberg Traurig LLP
Prop 65 Proposition 65 is a California initiative approved in 1986 as the Safe Drinking Water and Toxic Enforcement Act of 1986 (although it is better known as “Prop 65”). Pursuant to Prop 65, the State of California is required to publish a list of chemicals known to cause cancer or birth defects and other reproductive harm. The California Office of Environmental Health Hazard Assessment (OEHHA) administers the Prop 65 program, noting, “Prop 65 requires businesses to notify Californians about significant amounts of chemicals in the products ©ISTOCKPHOTO/MARTIN OVESEN
T
here’s no doubt regulatory agencies have ramped up the level of scrutiny given to food and beverage companies in the U.S. over the last several years. In 2011, the number of inspections by the Food and Drug Administration (FDA) increased dramatically as the agency sought to determine whether industry companies were in compliance with Current Good Manufacturing Practices (CGMPs). Numerous warning letters were sent to companies, sometimes jointly from the FDA and the Federal Trade Commission (FTC), for alleged violations of labeling and advertising laws. Shipments were held up at entry ports by U.S. Customs and Border Protection for claims made in advertising materials, including websites. However, even as the number of regulatory actions rise, those involved in the food and beverage industries are more aware of an equal, if not greater, trend that threatens the very livelihood and existence of their businesses. That trend, which increased exponentially in 2011, is the filing of civil lawsuits against food, beverage and supplement companies by private litigants, district attorneys, consumer advocacy groups and, essentially, “professional plaintiffs” in areas traditionally the purview of the FDA and FTC. And hold on tight, because it doesn’t look as if the litigation wave will subside any time soon. Some might argue that private plaintiffs have altruistically taken it upon themselves to step into the shoes of the FDA and the FTC and take industry companies to task for perceived violations of state and federal regulations, statutes and practices, because the FDA and FTC are spread too thinly to do it themselves. Realistically, however, there is a more self-serving reason for the marked increase in litigation: money. Plaintiff lawyers in California and elsewhere are lining up to bring civil actions—often seeking class action treatment—for alleged violations of state and federal regulations and laws, looking for big payoffs. Adding to the problem is that, even if a company believes it can ultimately prove its advertising claims are legally permissible, the cost of doing battle to defend its claims over the next couple of years may leave it no choice but to settle the litigation and move on. In either case, whether a company decides to settle early or dig in for a long battle, it stands to lose big if it is not ever-vigilant regarding its regulatory compliance. The following are just a few areas to which industry companies should pay particular attention due to the marked increase in recent litigation.
they purchase, in their homes or workplaces, or that are released into the environment.” By mandating such information, Prop 65 is intended to enable people to make informed decisions about protecting themselves from exposure to these chemicals. The California Attorney General’s Office is the primary agency responsible for enforcing Prop 65. Yet any district attorney or city attorney from a larger city may also enforce Prop 65. Additionally, any individual “acting in the public interest” may also enforce Prop 65 by filing a lawsuit. Many private individuals and companies have taken it upon themselves to so act in
www.PreparedFoods.com
●
February 2012
33
new product trends the public interest, often collecting significant sums of money as a result. One company in particular, the Environmental Research Center (ERC) (which is not even based in California, but rather, in Georgia), has filed the lion’s share of Prop 65 cases over the last two years, many targeted against dietary supplement companies. With penalties theoretically as high as $2,500 per day per violation, many companies are left with no practical choice but to settle their cases, frequently in amounts ranging from $60,000-80,000—amounts smaller companies simply cannot afford. In spite of ERC’s selfappointed enforcement of Prop 65 being called “legalized blackmail” by some in the dietary supplement and food industries, the head of the ERC has indicated that ERC has no intention of slowing down the pace of Prop 65 filings. Accordingly, food companies must ensure they are familiar with the requirements of Prop 65 if they are selling products in California.
All Natural Claims For years, industry companies and consumers have begged federal agencies like the FDA and the FTC to formally define the term “natural,” to no avail. Without formal definition from these regulatory agencies, the number of lawsuits challenging “all natural” and “100% natural” claims has increased substantially. While there were instances of civil lawsuits filed over “all natural” claims prior to 2011, those instances were mostly confined to actions against beverage companies over the use of “all natural” claims for products containing high-fructose corn syrup (HFCS). However, plaintiffs took litigation over “all natural” claims to a new level in 2011: A new case is being filed almost daily over “all natural” claims, and the targets of such lawsuits are numerous and varied. Specialty retailers, alcoholic beverages, energy bars, juices and ice cream manufacturers, to name just a few, have felt the sting of potential class action lawsuits filed against them. As plaintiff lawyers continue to troll Whole Foods for their next “all natural” class action lawsuit, companies must revisit their labeling and advertising and make sure their products are, in fact, “all natural” if they intend to utilize such claims.
Scientific Substantiation The level of science needed to substantiate claims has been a topic of much discussion in the food, beverage and supplement industries over the last several years. Central to that discussion have been several FTC Consent Orders entered into by the FTC and companies in 2010 and 2011. Despite the protestations of the FTC to the contrary, many industry members have interpreted those Consent Orders to signify an increase in the amount and quality of science needed to meet the
34
February 2012
●
www.PreparedFoods.com
“competent and reliable scientific evidence” standard. In 2011, several class actions were filed in California and Texas against a company publicizing a weight loss product on national infomercials. While the lawsuit included assertions that the weight loss company misled consumers by guaranteeing weight loss without diet or exercise, the plaintiffs also alleged that the claims were not properly substantiated by the necessary levels of scientific evidence. Similar actions alleging improper substantiation have sprouted up across the country. In November 2011, a proposed class action was filed against the makers of supplement products containing DMAA. Among the many allegations that DMAA is a dangerous and unsafe stimulant are additional assertions that there is no reliable science to support the proposition that DMAA is actually an extract of a plant and not synthetic; synthetic ingredients, according to the FDA, are not considered permissible dietary ingredients. These cases are further examples of private plaintiffs entering areas, on an ever-increasing basis, that have traditionally been left for the FDA and the FTC to regulate and enforce. The above examples are just a few of the regulatory issues that plaintiffs are delving into on the civil litigation front. So, what does this heightened risk of private litigation mean for companies? Now, more than ever, companies must ensure that all of their labeling, marketing and advertising materials comply with the applicable state and federal statutes and regulations. While companies may have previously viewed the threat of a warning letter or an inspection item observation from the FDA as the biggest consequence of a labeling or advertising violation, the overextended FDA or FTC is no longer the only concern. Today, companies must also consider the risks and threats associated with private litigation when making decisions regarding aggressive marketing and advertising claims, or face action where it could seriously hurt them the most—the bottom line. Justin J. Prochnow is a Shareholder in the Denver office of the international law firm of Greenberg Traurig LLP. His practice concentrates on regulatory and legal issues affecting the food & beverage, dietary supplement and cosmetic industries. He can be reached at (303) 572-6562 or
[email protected]. Mr. Prochnow will be the keynote speaker on Day 2 of the Prepared Foods R&D Applications Seminar Chicago, August 1-2, 2012 at Crowne Plaza Hotel O’Hare. For more information, and to register for the conference, please go to http://www.RDSeminarChicago.com.
Natural
VS.
Shelf life
With BioVia YM 10, the fight is over. TM
Finally, food protection Marketing and R &D can agree on. Ever since the “natural” trend took off, manufacturers have been faced with a choice: Tap into the growing demand for natural foods, or get maximum shelf life for their product using chemical preservatives. Now they don’t have to choose. Danisco’s BioVia™ YM 10 is a natural, label-friendly food protection solution that rivals traditional chemical alternatives for yeast and mold control. So you can create natural refrigerated and shelf-stable culinary products that appeal to a broader audience and still get the shelf life that’s so important to your bottom line.
To learn more: Contact us at +1 800 255 6837 or visit www.daniscoCARE4U.com
See Food Master-INGREDIENTS, p. 33-35
TECHNICAL EXPERTISE = VALUE HEALTHY INDULGENCE
What if... you bring back indulgence without the fat and added sugar? You Can!
TEXTURE MODIFICATION:
Create superior mouthfeel – desserts stay creamy and smooth with Simplesse®
TEXTURE MODIFICATION:
Lower sugar requires a decadent texture with Genu® Pectin
INDULGE YOUR CUSTOMERS WITH HEALTHY REDUCTION. Univar and CP Kelco have the right ingredients, texturizing systems and experience to help you reduce fat and sugar, while maintaining important sensory attributes in your next formulation. Consumers expect indulgence without sacrificing taste. Offering solutions through technical expertise and faster ingredient selection – it all adds up to value.
INNOVATION > TECHNICAL EXPERTISE > MARKETING > CUSTOMER SERVICE > LOGISTICS > DISTRIBUTION
Featuring new innovations by: To learn more, contact us at:
[email protected] www.univar.com © 2011. Univar Inc. All rights reserved. Univar, the hexagon, and the Univar logo are registered trademarks of Univar Inc.
www.cpkelco.com The What if ... You CAN! CompanyTM
new product trends
Supplying the Locavore Movement Farmers selling locally grown food through multiple outlets account for a small, but growing, segment of U.S. agriculture.
In addition to buying from farmers,
[Editor’s Note: The locavore movement has been strong enough to stimulate some processors to consider incorporating if not regional, at least domestic product into their formulations. The following is an edited (for brevity) version of an article titled, “Local Foods Marketing Channels Encompass a Wide Range of Producers,” first appearing in the December 2011 issue of Amber Waves, published by the U.S. Department of Agriculture, Economic Research Service (ERS). See more information at the end of this article.]
ERS researchers used this data to explore difconsumers also purchase locally grown ferences in the marketfood through retail channels that enable ing channels used by farms selling locally; to them to purchase local foods with examine relationships one-stop shopping convenience. between producer location and marketing channels used; and to assess operators’ commitments to farming among farms with and without local food sales.
C
Marketing Channels for Locally Grown Food
onsumer demand for locally produced food is driven by demand for freshness, support for the local economy and personal communication with the producer. In addition to buying directly from farmers, consumers also purchase locally grown food through retail channels that enable the purchase of local foods with one-stop convenience. When intermediated, or indirect, local-food marketing channels, such as sales through grocers, restaurants and regional distributors, are combined with direct-to-consumer sales by farm operations, a more complete picture of the local food market emerges than is the case when only direct-to-consumer sales are considered. Based on data from USDA’s “Agricultural Resource Management Survey” (ARMS), local food sales amounted to $4.8 billion in 2008, when direct-to-consumer and intermediated sales of locally grown food are measured—four times higher than estimates based on direct-to-consumer sales alone.
The 2008 ARMS measured local food sales by asking farm operators whether they sold directly to consumers at farmers’ markets, roadside stands, on-farm stores and community-supported agriculture, or through intermediated sales to local grocers, restaurants and regional distributors during the year. Over half of local food sales—$2.7 billion—were from farms selling local foods exclusively through intermediated marketing channels. Farms using both direct-to-consumer and intermediated marketing channels accounted for a quarter of local food sales ($1.2 billion). Use of local food marketing channels varied with farm size. Small farms (gross annual sales under $50,000) relied on direct-to-consumer channels more than large farms, which were more likely to use intermediated channels for their local food sales. Large farms (annual sales over $250,000) that market local foods
www.PreparedFoods.com
●
February 2012
37
new product trends The locavore movement has been strong enough to stimulate some processors to consider incorporating if not regional, at least domestic product into their formulations. 2008 were more likely to be located in metropolitan counties, the rate varied among regions. The Northeast and the West Coast regions had the highest local food sales, but the regions differed with respect to the marketing channels used. Farms with both direct-to-consumer and intermediated local food sales on the West Coast (California, Oregon and Washington) accounted for less than 8% of all U.S. farms reporting local food sales but were responsible for nearly 24% of the value of U.S. local food sales. In 2008, 85% of the value of West Coast local food sales occurred through intermediated channels. The dominance of intermediated marketing channels among West Coast local food farms is likely because these farms are typically larger and located farther from metro areas than farms in other regions, necessitating the use of intermediated, rather than direct-to-consumer marketing channels. High levels of local food production on the West Coast may also be related to the region’s suitability for fruit and vegetable production. Recognized for its varied climates, long growing season and extensive irrigation networks, the West Coast produces 56% of the nation’s vegetables, fruit and nuts, and other specialty crops.
exclusively through intermediated channels accounted for 92% of these intermediated sales, while small and medium-sized farms that market local foods exclusively through direct-to-consumer channels accounted for 73% of these sales. The value of local foods sold through individual marketing channels is not known. However, there is information on the number of individual marketing channel types each producer used. Farmers’ markets and roadside stands each accounted for over one third of the local food marketing outlet types used by small farms (35 and 34%, respectively). Farmers’ markets and roadside stands were also used by large How Local is Local? farms reporting local food sales (15 and 24%, respectively). Large farms, Food Sold Indirectly Accounted for Most however, relied on regional distribuof the Local Foods Market in 2008 tors over four times more often than small farms to market their local $4.8 billion in sales food. Interestingly, grocers and restaurants, as a share of marketing Direct-to-consumer Direct-to-consumer Both channel types, were utilized by small outlets outlets and large farms selling locally at 71,200 farms 22,600 farms 13,400 farms similar rates, suggesting that these $2.7 billion $877 million $1.2 billion marketing channels are available, • Grocers • Farmers’ markets regardless of farm size.
Marketing Channel Use Varies Previous research found direct-toconsumer sales are highest in metropolitan areas, and this finding also holds for intermediated sales of locally grown food. While farms that reported local food sales in
38
February 2012
●
www.PreparedFoods.com
• Roadside stands • On-farm stores • Community-supported agricultural arrangements
• Restaurants • Regional distributors
Note: Community-supported agriculture arrangements link consumers with local producers. Source: USDA, Economic Research Service based on data from USDA’s “2008 Agricultural Resource Management Survey”
PreparedFoods.com HOME
MARKET INSIGHTS
PRODUCTS
INGREDIENTS
FORMULATION
FORMULATION CHALLENGES? NEED PRODUCT INFORMATION? We can help! Visit PreparedFoods.com!
SUPPLIERS
MULTIMEDIA
EVENTS
RESOURCES
Acidulants & Phosphates Antioxidants & Nutritionals Batters, Breading & Coatings Cheese, Sauses & Bases Colorings Dietary Fiber Emulsifiers, Fat & Oils
FIND DETAILS ON
INGREDIENTS IN A SNAP!
Select from these INGREDIENTS to help you build your new products:
Flavors, Seasonings & Spices Flours, Grains & Pasta Fruits, Vegetables & Nuts Gums & Starches Proteins & Enzymes
Sweeteners
s !CIDULANTS 0HOSPHATES s !NTIOXIDANTS .UTRITIONALS s "ATTERS "READING #OATINGS s #HEESE 3AUCES "ASES s #OLORINGS s %MULSIFIERS &AT