The 2005-2010 World Outlook for Media Representatives
by Professor Philip M. Parker, Ph.d. Eli Lilly Chaired Professor of Business, Innovation and Society INSEAD (Singapore, and Fontainebleau, France)
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About the Author Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at INSEAD where he has taught courses on global competitive strategy since 1988. He has also taught courses at MIT, Stanford University, Harvard University, UCLA, UCSD, and the Hong Kong University of Science and Technology. Professor Parker is the author of six books on the economic convergence of nations. These books introduce the notion of “physioeconomics” which foresees a lack of global convergence in economic behaviors due to physiological and physiographic forces. His latest book is "Physioeconomics: the basis for long-run economic growth" (MIT Press 2000). He has also published numerous articles in academic journals, including, the Rand Journal of Economics, Marketing Science, the Journal of International Business Studies, Technological Forecasting and Social Change, the International Journal of Forecasting, the European Management Journal, the European Journal of Operational Research, the Journal of Marketing, the International Journal of Research in Marketing, and the Journal of Marketing Research. He is also on the editorial boards of several academic journals. Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University of Pennsylvania and has Masters degrees in Finance and Banking (University of Aix-Marseille) and Managerial Economics (Wharton). His undergraduate degrees are in mathematics, biology and economics (minor in aeronautical engineering). He has consulted and/or taught courses in Africa, the Middle East, Asia, Latin America, North America and Europe.
About this Series This series was created for international firms who rely on foreign markets for a substantial portion of their business or who might be threatened by international competition. The estimates given in this report were created using a methodology developed by and implemented under the direct supervision of Professor Philip M. Parker, the Eli Lilly Chaired Professor of Innovation, Business and Society, at INSEAD. The methodology relies on historical figures across countries. Reported figures should be seen as estimates of past and future levels of latent demand.
Acknowledgements Some of the methodologies and research approaches used in this report have benefited from the R&D Committee at INSEAD, whose research support is gratefully acknowledged.
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About ICON Group Ltd. ICON Group Ltd.’s primary mission is to assist managers with their international information needs. U.S.-owned and operated, ICON Group has field offices in Paris, Hong Kong and Lomé, Togo (West Africa). Created in 1994, ICON Group has published hundreds of multi-client databases, and global/regional market data, industry and country publications. Global/Regional Management Studies. Summarizing over 190 countries, management studies are generally organized into regional volumes and cover key management functions. The human resource series covers minimum wages, child labor, unionization and collective bargaining. The international law series covers media control and censorship, search and seizure, and trial justice and punishment. The diversity management series covers a variety of environmental context drivers that effect global operations. These include women’s rights, children’s rights, discrimination/racism, and religious forces and risks. Global strategic planning studies cover economic risk assessments, political risk assessments, foreign direct investment strategy, intellectual property strategy, and export strategies. Financial management studies cover taxes and tariffs. Global marketing studies focus on target segments (e.g. seniors, children, women) and strategic marketing planning. Country Studies: Often managers need an in-depth, yet broad and up-to-date understanding of a country’s strategic market potential and situation before the first field trip or investment proposal. There are over 190 country studies available. Each study consists of analysis, statistics, forecasts, and information of relevance to managers. The studies are continually updated to insure that the reports have the most relevant information available. In addition to raw information, the reports provide relevant analyses which put a more general perspective on a country (seen in the context of relative performance vis-à-vis benchmarks). Industry Studies: Companies are racing to become more international, if not global in their strategies. For over 2000 product/industry categories, these reports give the reader a concise summary of latent market forecasts, pro-forma financials, import competition profiles, contacts, key references and trends across 200 countries of the world. Some reports focus on a particular product and region (up to four regions per product), while others focus on a product within a particular country.
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Contents
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Table of Contents 1
INTRODUCTION 1.1 Overview 1.2 What is Latent Demand and the P.I.E.? 1.3 The Methodology 1.3.1 Step 1. Product Definition and Data Collection 1.3.2 Step 2. Filtering and Smoothing 1.3.3 Step 3. Filling in Missing Values 1.3.4 Step 4. Varying Parameter, Non-linear Estimation 1.3.5 Step 5. Fixed-Parameter Linear Estimation 1.3.6 Step 6. Aggregation and Benchmarking 1.3.7 Step 7. Latent Demand Density: Allocating Across Cities
10 10 10 11 12 13 13 13 14 14 14
2
SUMMARY OF FINDINGS 2.1 The Worldwide Market Potential
16 16
3
AFRICA 3.1 Executive Summary 3.2 Algeria 3.3 Angola 3.4 Benin 3.5 Botswana 3.6 Burkina Faso 3.7 Burundi 3.8 Cameroon 3.9 Cape Verde 3.10 Central African Republic 3.11 Chad 3.12 Comoros 3.13 Congo (formerly Zaire) 3.14 Ivory coast 3.15 Djibouti 3.16 Egypt 3.17 Equatorial Guinea 3.18 Ethiopia 3.19 Gabon 3.20 Ghana 3.21 Guinea 3.22 Guinea-Bissau 3.23 Kenya 3.24 Lesotho 3.25 Liberia 3.26 Libya 3.27 Madagascar 3.28 Malawi 3.29 Mali 3.30 Mauritania 3.31 Mauritius 3.32 Morocco 3.33 Mozambique 3.34 Namibia 3.35 Niger 3.36 Nigeria
18 18 19 20 21 21 22 23 23 24 25 25 26 27 28 28 29 30 30 31 32 32 33 34 35 35 36 37 37 38 39 39 40 41 41 42 43
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Contents 3.37 3.38 3.39 3.40 3.41 3.42 3.43 3.44 3.45 3.46 3.47 3.48 3.49 3.50 3.51 3.52 3.53 3.54
vi Republic of Congo Reunion Rwanda Sao Tome E Principe Senegal Sierra Leone Somalia South Africa Sudan Swaziland Tanzania The Gambia Togo Tunisia Uganda Western Sahara Zambia Zimbabwe
44 44 45 46 46 47 48 48 49 50 50 51 52 52 53 54 54 55
4
ASIA 4.1 Executive Summary 4.2 Bangladesh 4.3 Bhutan 4.4 Brunei 4.5 Burma 4.6 Cambodia 4.7 China 4.8 Hong Kong 4.9 India 4.10 Indonesia 4.11 Japan 4.12 Laos 4.13 Macau 4.14 Malaysia 4.15 Maldives 4.16 Mongolia 4.17 Nepal 4.18 North Korea 4.19 Papua New Guinea 4.20 Philippines 4.21 Seychelles 4.22 Singapore 4.23 South Korea 4.24 Sri Lanka 4.25 Taiwan 4.26 Thailand 4.27 Vietnam
57 57 58 59 60 60 61 62 63 63 64 65 66 67 68 69 69 70 71 72 72 73 74 74 75 76 77 77
5
EUROPE 5.1 Executive Summary 5.2 Albania 5.3 Andorra 5.4 Austria 5.5 Belarus
79 79 80 81 81 82
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Contents 5.6 5.7 5.8 5.9 5.10 5.11 5.12 5.13 5.14 5.15 5.16 5.17 5.18 5.19 5.20 5.21 5.22 5.23 5.24 5.25 5.26 5.27 5.28 5.29 5.30 5.31 5.32 5.33 5.34 5.35 5.36 5.37 5.38 5.39 5.40 5.41 5.42 5.43 6
vii Belgium Bosnia and Herzegovina Bulgaria Croatia Cyprus Denmark Estonia Finland France Georgia Germany Greece Hungary Iceland Ireland Italy Kazakhstan Latvia Liechtenstein Lithuania Luxembourg Malta Moldova Monaco Netherlands Norway Poland Portugal Romania Russia San Marino Slovakia Slovenia Spain Sweden Switzerland Ukraine United Kingdom
LATIN AMERICA 6.1 Executive Summary 6.2 Argentina 6.3 Belize 6.4 Bolivia 6.5 Brazil 6.6 Chile 6.7 Colombia 6.8 Costa Rica 6.9 Ecuador 6.10 El Salvador 6.11 Falkland Islands 6.12 French Guiana 6.13 Guatemala
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Contents 6.14 6.15 6.16 6.17 6.18 6.19 6.20 6.21 6.22 6.23
viii Guyana Honduras Mexico Nicaragua Panama Paraguay Peru Suriname Uruguay Venezuela
123 124 125 126 126 127 128 129 129 130
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NORTH AMERICA & THE CARIBBEAN 7.1 Executive Summary 7.2 Antigua and Barbuda 7.3 Aruba 7.4 Bahamas 7.5 Barbados 7.6 Bermuda 7.7 Canada 7.8 Cayman Islands 7.9 Cuba 7.10 Dominica 7.11 Dominican Republic 7.12 Greenland 7.13 Grenada 7.14 Guadeloupe 7.15 Haiti 7.16 Jamaica 7.17 Martinique 7.18 Netherlands Antilles 7.19 Puerto Rico 7.20 St. Kitts and Nevis 7.21 St. Lucia 7.22 St. Vincent and the Grenadines 7.23 Trinidad and Tobago 7.24 United States 7.25 Virgin Islands, US
132 132 133 134 134 135 136 136 137 138 139 139 140 141 142 142 143 144 144 145 146 146 147 148 148 149
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OCEANA 8.1 Executive Summary 8.2 American Samoa 8.3 Australia 8.4 Fiji 8.5 French Polynesia 8.6 Guam 8.7 Kiribati 8.8 Nauru 8.9 New Caledonia 8.10 New Zealand 8.11 Northern Mariana Island 8.12 Solomon Islands 8.13 Tonga 8.14 Tuvalu 8.15 Vanuatu
151 151 152 153 154 154 155 156 156 157 157 158 159 159 160 160
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Contents 8.16
ix Western Samoa
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THE MIDDLE EAST 9.1 Executive Summary 9.2 Afghanistan 9.3 Armenia 9.4 Azerbaijan 9.5 Bahrain 9.6 Iran 9.7 Iraq 9.8 Israel 9.9 Jordan 9.10 Kuwait 9.11 Kyrgyzstan 9.12 Lebanon 9.13 Oman 9.14 Pakistan 9.15 Qatar 9.16 Saudi Arabia 9.17 Syrian Arab Republic 9.18 Tajikistan 9.19 Turkey 9.20 Turkmenistan 9.21 United Arab Emirates 9.22 Uzbekistan 9.23 Yemen
162 162 163 164 165 165 166 167 168 168 169 170 170 171 172 173 173 174 175 176 177 177 178 179
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DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 10.1 Disclaimers & Safe Harbor 10.2 ICON Group Ltd. User Agreement Provisions
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Introduction
1 1.1
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INTRODUCTION OVERVIEW
This study covers the world outlook for media representatives across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the 230 countries of the world). This study gives, however, my estimates for the worldwide latent demand, or the P.I.E. for media representatives. It also shows how the P.I.E. is divided across the world’s regional and national markets. For each country, I also show my estimates of how the P.I.E. grows over time (positive or negative growth). In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business. 1.2
WHAT IS LATENT DEMAND AND THE P.I.E.?
The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability). The latent demand for media representatives is not actual or historic sales. Nor is latent demand future sales. In fact, latent demand can be lower either lower or higher than actual sales if a market is inefficient (i.e. not representative of relatively competitive levels). Inefficiencies arise from a number of factors, including the lack of international openness, cultural barriers to consumption, regulations, and cartel-like behavior on the part of firms. In general, however, latent demand is typically larger than actual sales in a country market. For reasons discussed later, this report does not consider the notion of “unit quantities”, only total latent revenues (i.e. a calculation of price times quantity is never made, though one is implied). The units used in this report are U.S. dollars not adjusted for inflation (i.e. the figures incorporate inflationary trends) and not adjusted for future dynamics in exchange rates (i.e. the figures reflect average exchange rates over recent history). If inflation rates or exchange rates vary in a substantial way compared to recent experience, actually sales can also exceed latent demand (when expressed in U.S. dollars, not adjusted for inflation). On the other hand, latent demand can be typically higher than actual sales as there are often distribution inefficiencies that reduce actual sales below the level of latent demand. As mentioned in the introduction, this study is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. If fact, all the current products or services on the market can cease to exist in their present form (i.e. at a brand-, R&D specification, or corporate-image level) and all the players can be replaced by other firms (i.e. via exits, entries, mergers, bankruptcies, etc.), and there will still be an international latent
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Introduction
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demand for media representatives at the aggregate level. Product and service offering details, and the actual identity of the players involved, while important for certain issues, are relatively unimportant for estimates of latent demand. 1.3
THE METHODOLOGY
In order to estimate the latent demand for media representatives on a worldwide basis, I used a multi-stage approach. Before applying the approach, one needs a basic theory from which such estimates are created. In this case, I heavily rely on the use of certain basic economic assumptions. In particular, there is an assumption governing the shape and type of aggregate latent demand functions. Latent demand functions relate the income of a country, city, state, household, or individual to realized consumption. Latent demand (often realized as consumption when an industry is efficient), at any level of the value chain, takes place if an equilibrium in realized. For firms to serve a market, they must perceive a latent demand and be able to serve that demand at a minimal return. The single most important variable determining consumption, assuming latent demand exists, is income (or other financial resources at higher levels of the value chain). Other factors that can pivot or shape demand curves include external or exogenous shocks (i.e. business cycles), and or changes in utility for the product in question. Ignoring, for the moment, exogenous shocks and variations in utility across countries, the aggregate relation between income and consumption has been a central theme in economics. The figure below concisely summarizes one aspect of problem. In the 1930s, John Meynard Keynes conjectured that as incomes rise, the average propensity to consume would fall. The average propensity to consume is the level of consumption divided by the level of income, or the slope of the line from the origin to the consumption function. He estimated this relationship empirically and found it to be true in the short-run (mostly based on cross-sectional data). The higher the income, the lower the average propensity to consume. This type of consumption function is labeled "A" in the figure below (note the rather flat slope of the curve). In the 1940s, another macroeconomist, Simon Kuznets, estimated long-run consumption functions which indicated that the marginal propensity to consume was rather constant (using time series data across countries). This type of consumption function is show as "B" in the figure below (note the higher slope and zero-zero intercept).1 The average propensity to consume is constant.
Latent Demand
B A
Income Is it declining or is it constant? A number of other economists, notably Franco Modigliani and Milton Friedman, in the 1950s (and Irving Fisher earlier), explained why the two functions were different using various assumptions on 1
For a general overview of this subject area, see Principles of Macroeconomics by N. Gregory Mankiw, SouthWestern College Publishing; ISBN: 0030340594; 2nd edition (February 2002). www.icongrouponline.com
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Introduction
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intertemporal budget constraints, savings, and wealth. The shorter the time horizon, the more consumption can depend on wealth (earned in previous years) and business cycles. In the long-run, however, the propensity to consume is more constant. Similarly, in the long run, households, industries or countries with no income eventually have no consumption (wealth is depleted). While the debate surrounding beliefs about how income and consumption are related and interesting, in this study a very particular school of thought is adopted. In particular, we are considering the latent demand for media representatives across some 230 countries. The smallest have fewer than 10,000 inhabitants. I assume that all of these counties fall along a "long-run" aggregate consumption function. This long-run function applies despite some of these countries having wealth, current income dominates the latent demand for media representatives. So, latent demand in the long-run has a zero intercept. However, I allow firms to have different propensities to consume (including being on consumption functions with differing slopes, which can account for differences in industrial organization, and end-user preferences). Given this overriding philosophy, I will now describe the methodology used to create the latent demand estimates for media representatives. Since ICON Group has asked me to apply this methodology to a large number of categories, the rather academic discussion below is general and can be applied to a wide variety of categories, not just media representatives. 1.3.1
Step 1. Product Definition and Data Collection
Any study of latent demand across countries requires that some standard be established to define “efficiently served”. Having implemented various alternatives and matched these with market outcomes, I have found that the optimal approach is to assume that certain key countries are more likely to be at or near efficiency than others. These countries are given greater weight than others in the estimation of latent demand compared to other countries for which no known data are available. Of the many alternatives, I have found the assumption that the world’s highest aggregate income and highest income-per-capita markets reflect the best standards for “efficiency”. High aggregate income alone is not sufficient (i.e. China has high aggregate income, but low income per capita and can not assumed to be efficient). Aggregate income can be operationalized in a number of ways, including gross domestic product (for industrial categories), or total disposable income (for household categories; population times average income per capita, or number of households times average household income per capita). Brunei, Nauru, Kuwait, and Lichtenstein are examples of countries with high income per capita, but not assumed to be efficient, given low aggregate level of income (or gross domestic product); these countries have, however, high incomes per capita but may not benefit from the efficiencies derived from economies of scale associated with large economies. Only countries with high income per capita and large aggregate income are assumed efficient. This greatly restricts the pool of countries to those in the OECD (Organization for Economic Cooperation and Development), like the United States, or the United Kingdom (which were earlier than other large OECD economies to liberalize their markets). The selection of countries is further reduced by the fact that not all countries in the OECD report industry revenues at the category level. Countries that typically have ample data at the aggregate level that meet the efficiency criteria include the United States, the United Kingdom and in some cases France and Germany. Latent demand is therefore estimated using data collected for relatively efficient markets from independent data sources (e.g. Euromonitor, Mintel, Thomson Financial Services, the U.S. Industrial Outlook, the World Resources Institute, the Organization for Economic Cooperation and Development, various agencies from the United Nations, industry trade associations, the International Monetary Fund, and the World Bank). Depending on original data sources used, the definition of “media representatives” is established. In the case of this report, the data were reported at the aggregate level, with no further breakdown or definition. In other words, any potential product or service that might be incorporated within media representatives falls under this category. Public sources rarely report data at the disaggregated level in order to protect private information from individual firms that might dominate a specific product-market. These sources will therefore aggregate across components of a category and report only the aggregate to the public. While private data are certainly available, this report only relies on public data at the aggregate level without reliance on the summation of various category components. In other words, this report does not aggregate a number of components to arrive at the “whole”. Rather, it starts with the “whole”, and estimates the
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Introduction
13
whole for all countries and the world at large (without needing to know the specific parts that went into the whole in the first place). Given this caveat, this study covers “media representatives” as defined by the North American Industrial Classification system or NAICs (pronounced “nakes”). For a complete definition of media representatives, please refer to the Web site at: http://www.census.gov/epcd/naics02/def/NDEF541.HTM#N54184, maintained by the U.S. Census Bureau. The NAICs code for media representatives is 54184. It is for this definition of media representatives that the aggregate latent demand estimates are derived.
NAICS 54184 Media Representatives See industry description for 541840 below.
1.3.2
Step 2. Filtering and Smoothing
Based on the aggregate view of media representatives as defined above, data were then collected for as many similar countries as possible for that same definition, at the same level of the value chain. This generates a convenience sample of countries from which comparable figures are available. If the series in question do not reflect the same accounting period, then adjustments are made. In order to eliminate short-term effects of business cycles, the series are smoothed using an 2 year moving average weighting scheme (longer weighting schemes do not substantially change the results). If data are available for a country, but these reflect short-run aberrations due to exogenous shocks (such as would be the case of beef sales in a country stricken with foot and mouth disease), these observations were dropped or "filtered" from the analysis. 1.3.3
Step 3. Filling in Missing Values
In some cases, data are available for countries on a sporadic basis. In other cases, data from a country may be available for only one year. From a Bayesian perspective, these observations should be given greatest weight in estimating missing years. Assuming that other factors are held constant, the missing years are extrapolated using changes and growth in aggregate national income. Based on the overriding philosophy of a long-run consumption function (defined earlier), countries which have missing data for any given year, are estimated based on historical dynamics of aggregate income for that country.2 1.3.4
Step 4. Varying Parameter, Non-linear Estimation
Given the data available from the first three steps, the latent demand in additional countries is estimated using a “varying-parameter cross-sectionally pooled time series model”.3 Simply stated, the effect of income on latent 2
This report was prepared from a variety of sources including excerpts from documents and official reports or databases published by the World Bank, the U.S. Department of Commerce, the U.S. State Department, various national agencies, the International Monetary Fund, the Central Intelligence Agency, various agencies from the United Nations (e.g. ILO, ITU, UNDP, etc.), and non-governmental sources, including ICON Group Ltd., Euromonitor, the World Resources Institute, Mintel, the U.S. Industrial Outlook, and various public sources cited in the trade press. 3 The interested reader can find longer discussions of this type of modeling in Studies in Global Econometrics (Advanced Studies in Theoretical and Applied Econometrics V. 30), by Henri Theil, et al., Kluwer Academic Publishers; ISBN: 0792336607; (June 1996), and in Principles of Econometrics, by Henri Theil John Wiley & Sons; ISBN: 0471858455; (December 1971), and in Econometric Models and Economic Forecasts by Robert S. Pindyck, Daniel L. Rubinfeld McGraw Hill Text; ISBN: 0070500983; 3rd edition (December 1991). www.icongrouponline.com
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Introduction
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demand is assumed to be constant across countries unless there is empirical evidence to suggest that this effect varies (i.e. . the slope of the income effect is not necessarily same for all countries). This assumption applies across countries along the aggregate consumption function, but also over time (i.e. not all countries are perceived to have the same income growth prospects over time and this effect can vary from country to country as well). Another way of looking at this is to say that latent demand for media representatives is more likely to be similar across countries that have similar characteristics in terms of economic development (i.e. African countries will have similar latent demand structures controlling for the income variation across the pool of African countries). This approach is useful across countries for which some notion of non-linearity exists in the aggregate cross-country consumption function. For some categories, however, the reader must realize that the numbers will reflect a country’s contribution to global latent demand and may never be realized in the form of local sales. For certain countrycategory combinations this will result in what at first glance will be odd results. For example, the latent demand for the category “space vehicles” will exist for “Togo” even though they have no space program. The assumption is that if the economies in these countries did not exist, the world aggregate for these categories would be lower. The share attributed to these countries is based on a proportion of their income (however small) being used to consume the category in question (i.e. perhaps via resellers). 1.3.5
Step 5. Fixed-Parameter Linear Estimation
Nonlinearities are assumed in cases where filtered data exist along the aggregate consumption function. Because the world consists of more than 200 countries, there will always be those countries, especially toward the bottom of the consumption function, where non-linear estimation is simply not possible. For these countries, equilibrium latent demand is assumed to be perfectly parametric and not a function of wealth (i.e. a country’s stock of income), but a function of current income (a country’s flow of income). In the long run, if a country has no current income, the latent demand for media representatives is assumed to approach zero. The assumption is that wealth stocks fall rapidly to zero if flow income falls to zero (i.e. countries which earn low levels of income will not use their savings, in the long run, to demand media representatives). In a graphical sense, for low income countries, latent demand approaches zero in a parametric linear fashion with a zero-zero intercept. In this stage of the estimation procedure, low-income countries are assumed to have a latent demand proportional to their income, based on the country closest to it on the aggregate consumption function. 1.3.6
Step 6. Aggregation and Benchmarking
Based on the models described above, latent demand figures are estimated for all countries of the world, including for the smallest economies. These are then aggregated to get world totals and regional totals. To make the numbers more meaningful, regional and global demand averages are presented. Figures are rounded, so minor inconsistencies may exist across tables. 1.3.7
Step 7. Latent Demand Density: Allocating Across Cities
With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report also covers the world’s top 2000 cities. The purpose is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. Similar to country-level data, the reader needs to realize that latent demand allocated to a city may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, again, the category “satellite launch vehicles.” Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or www.icongrouponline.com
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Introduction
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industries within the world's cities. Without certain cities, in other words, the world market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to regions, countries and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market. I allocate latent demand across areas of dominant influence based on the relative economic importance of cities within its home country, within its region and across the world total. Not all cities are estimated within each country as demand may be allocated to adjacent areas of influence. Since some cities have higher economic wealth than others within the same country, a city’s population is not generally used to allocate latent demand. Rather, the level of economic activity of the city vis-à-vis others.
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Summary of Findings
2
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SUMMARY OF FINDINGS
Based on the methodology described above, the latent demand for media representatives is estimated to be $20.8 billion in 2005. The distribution of the world latent demand (or potential industry earnings), however, is not evenly distributed across regions. Asia is the largest market with $6.6 billion or 31.86 percent, followed by North America & the Caribbean with $5.4 billion or 25.67 percent, and then Europe with $5.2 billion or 25.15 percent of the world market. In essence, if firms target these top 3 regions, they cover come 82.68 percent of the global latent demand for media representatives.
2.1
Region
THE WORLDWIDE MARKET POTENTIAL Worldwide Market Potential for Media Representatives (US $ mln): 2005 Latent Demand US $ mln
% of Globe
_________________________________________________________________________________________________________
Asia North America & the Caribbean Europe Latin America Middle East Africa Oceana Total
6,643 5,353 5,245 1,691 844 814 260 20,850
31.9 25.7 25.2 8.1 4.0 3.9 1.2 100.0
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Worldwide Market Potential for Media Representatives (US $ mln): 2005
Europe North Am erica & the Caribbean
Latin Am erica
Other Asia
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Summary of Findings
Year
17 World Market for Media Representatives: 2000 - 2010 World Market US $ mln
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
19,027.22 19,221.83 19,428.44 19,647.52 19,969.58 20,849.55 21,864.70 22,931.82 24,053.68 25,233.21 26,473.51
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
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Africa
3 3.1
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AFRICA EXECUTIVE SUMMARY
Country
Market Potential for Media Representatives in Africa (US $ mln): 2005 Latent Demand US $ mln
% of Africa
_________________________________________________________________________________________________________
South Africa Egypt Algeria Nigeria Morocco Tunisia Libya Kenya Ethiopia Ghana Sudan Congo (formerly Zaire) Zimbabwe Uganda Cameroon Ivory coast Tanzania Mozambique Senegal Mauritius Madagascar Burkina Faso Botswana Angola Guinea Other Total
179.38 121.24 83.94 57.01 50.50 30.83 22.45 21.89 18.96 18.18 17.69 13.77 13.11 12.92 12.73 12.53 12.33 9.32 7.88 6.11 6.03 5.89 5.13 4.96 4.91 64.17 813.85
22.04% 14.90% 10.31% 7.01% 6.20% 3.79% 2.76% 2.69% 2.33% 2.23% 2.17% 1.69% 1.61% 1.59% 1.56% 1.54% 1.52% 1.15% 0.97% 0.75% 0.74% 0.72% 0.63% 0.61% 0.60% 7.88% 100.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Market Potential for Media Representatives in Africa (US $ mln): 2005
Algeria
Nigeria
Egypt
Other South Africa
www.icongrouponline.com
©2005 ICON Group Ltd.
Africa
19 The Market for Media Representatives in Africa: 2000 - 2010 US $ mln % of Globe
Year
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
760.23 765.11 770.22 775.56 784.49 813.85 847.96 883.71 921.18 960.44 1,001.57
4.00 3.98 3.96 3.95 3.93 3.90 3.88 3.85 3.83 3.81 3.78
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
3.2
ALGERIA Media Representatives (US $ mln): Algeria 2000 - 2010 Algeria % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
80.30 80.20 80.11 80.01 80.43 83.94 88.13 92.54 97.17 102.02 107.13
10.56% 10.48% 10.40% 10.32% 10.25% 10.31% 10.39% 10.47% 10.55% 10.62% 10.70%
0.42% 0.42% 0.41% 0.41% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Africa
20 Algeria: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
3.73 1.56 1.09 0.76 0.45 0.42 0.42 0.38 0.32 0.32 0.31 0.28 0.26 10.31
0.15 0.06 0.04 0.03 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.40
_________________________________________________________________________________________________________
Algiers Oran Constantine Annaba Batna Blida Setif Sidi-Bel-Abbes Ech-Cheliff Skikda Tlemcen Bejaia Bechar Total
147 262 365 474 704 721 726 773 841 842 845 891 929
30.36 12.67 8.88 6.16 3.67 3.44 3.42 3.08 2.62 2.60 2.56 2.32 2.16 83.94
36.17 15.09 10.58 7.34 4.37 4.10 4.08 3.67 3.12 3.10 3.05 2.76 2.57 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
3.3
ANGOLA Media Representatives (US $ mln): Angola 2000 - 2010 Angola % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
4.73 4.73 4.73 4.72 4.75 4.96 5.20 5.46 5.73 6.01 6.31
0.62% 0.62% 0.61% 0.61% 0.61% 0.61% 0.61% 0.62% 0.62% 0.63% 0.63%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Angola: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.48 0.03 0.03 0.02 0.02 0.01 0.01 0.61
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Luanda Lubango Namibe Huambo Lobito Benguela Malanje
682 1,686 1,704 1,797 1,805 1,869 1,897 Total
3.89 0.28 0.27 0.17 0.16 0.11 0.09 4.96
78.48 5.65 5.38 3.34 3.23 2.21 1.72 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Africa 3.4
21 BENIN Media Representatives (US $ mln): Benin 2000 - 2010 Benin % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
3.10 3.10 3.09 3.09 3.10 3.24 3.40 3.57 3.75 3.94 4.13
0.41% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40% 0.40% 0.41% 0.41% 0.41%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Benin: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.22 0.10 0.03 0.02 0.02 0.40
0.01 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Cotonou Porto-Novo Parakou Abomey Natitingou Total
1,002 1,373 1,726 1,766 1,770
1.82 0.78 0.25 0.20 0.19 3.24
56.24 24.02 7.62 6.24 5.89 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
3.5
BOTSWANA Media Representatives (US $ mln): Botswana 2000 - 2010 Botswana % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
4.98 4.95 4.92 4.89 4.90 5.13 5.41 5.71 6.02 6.35 6.70
0.66% 0.65% 0.64% 0.63% 0.62% 0.63% 0.64% 0.65% 0.65% 0.66% 0.67%
0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02% 0.02% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Africa
22 Botswana: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Gaborone Mahalapye Serowe Tutume Bobonong Francistown Selebi-Phikwe Lobatse Molepolole Kanye Mochudi Maun Ramotswa Total
1,327 1,366 1,408 1,431 1,571 1,594 1,613 1,762 1,798 1,810 1,831 1,857 1,879
0.87 0.79 0.73 0.67 0.42 0.39 0.36 0.20 0.17 0.16 0.14 0.12 0.10 5.13
17.02 15.49 14.26 13.04 8.28 7.52 7.06 3.99 3.22 3.07 2.76 2.30 1.99 100.00
0.11 0.10 0.09 0.08 0.05 0.05 0.04 0.03 0.02 0.02 0.02 0.01 0.01 0.63
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
3.6
BURKINA FASO
Year
Media Representatives (US $ mln): Burkina Faso 2000 - 2010 Burkina Faso % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
5.63 5.63 5.62 5.61 5.64 5.89 6.18 6.49 6.82 7.16 7.52
0.74% 0.74% 0.73% 0.72% 0.72% 0.72% 0.73% 0.73% 0.74% 0.75% 0.75%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Burkina Faso: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Ouagadougou Bobo-Dioulasso Koudougou Ouahigouya Banfora Kaya Total
761 1,038 1,606 1,687 1,721 1,776
3.16 1.65 0.37 0.28 0.25 0.19 5.89
53.58 28.00 6.30 4.73 4.24 3.15 100.00
0.39 0.20 0.05 0.03 0.03 0.02 0.72
0.02 0.01 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Africa 3.7
23 BURUNDI Media Representatives (US $ mln): Burundi 2000 - 2010 Burundi % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
1.94 1.97 2.00 2.03 2.06 2.13 2.20 2.27 2.35 2.43 2.51
0.25% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.25% 0.25%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Burundi: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.19 0.06 0.01 0.00 0.00 0.26
0.01 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Bujumbura Gitega Bururi Rumonge Ngozi Total
1,069 1,514 1,976 2,006 2,025
1.51 0.52 0.04 0.03 0.02 2.13
70.91 24.68 2.08 1.30 1.04 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
3.8 Year
CAMEROON Media Representatives (US $ mln): Cameroon 2000 - 2010 Cameroon % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
12.06 12.08 12.11 12.13 12.22 12.73 13.32 13.95 14.61 15.29 16.01
1.59% 1.58% 1.57% 1.56% 1.56% 1.56% 1.57% 1.58% 1.59% 1.59% 1.60%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Africa
24 Cameroon: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Douala Yaounde Nkongsamba Maroua Garoua Bafoussam Kumba Bamenda Foumban Limbe Total
496 693 1,477 1,490 1,504 1,586 1,678 1,718 1,748 1,788
5.92 3.77 0.59 0.56 0.54 0.40 0.29 0.25 0.22 0.17 12.73
46.52 29.65 4.66 4.41 4.25 3.17 2.25 2.00 1.71 1.37 100.00
0.73 0.46 0.07 0.07 0.07 0.05 0.04 0.03 0.03 0.02 1.56
0.03 0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
3.9
CAPE VERDE
Year
Media Representatives (US $ mln): Cape Verde 2000 - 2010 Cape Verde % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.32 0.32 0.32 0.32 0.32 0.33 0.35 0.37 0.39 0.41 0.43
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Cape Verde: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Praia Mindelo Ribeira Grande Sal Rei Santa Maria Total
1,781 1,841 2,056 2,063 2,064
0.18 0.13 0.01 0.00 0.00 0.33
54.95 40.66 2.20 1.10 1.10 100.00
0.02 0.02 0.00 0.00 0.00 0.04
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Africa 3.10
25 CENTRAL AFRICAN REPUBLIC Media Representatives (US $ mln): Central African Republic 2000 - 2010 Central African Republic % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
2.78 2.80 2.81 2.83 2.86 2.97 3.10 3.23 3.37 3.51 3.66
0.37% 0.37% 0.37% 0.37% 0.37% 0.37% 0.37% 0.37% 0.37% 0.37% 0.37%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Central African Republic: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Bangui Berberati Bouar Bambari Bangassou Mbaiki Total
954 1,633 1,771 1,786 1,852 1,885
2.04 0.34 0.19 0.18 0.12 0.10 2.97
68.70 11.51 6.33 5.98 4.14 3.34 100.00
0.25 0.04 0.02 0.02 0.02 0.01 0.37
0.01 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
3.11
CHAD Media Representatives (US $ mln): Chad 2000 - 2010 Chad % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
3.73 3.74 3.76 3.77 3.80 3.96 4.13 4.32 4.52 4.72 4.93
0.49% 0.49% 0.49% 0.49% 0.49% 0.49% 0.49% 0.49% 0.49% 0.49% 0.49%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Africa
26 Chad: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.24 0.06 0.04 0.03 0.03 0.03 0.03 0.01 0.01 0.49
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
N'Djamena Sarh Moundou Abeche Bongor Doba Lai Koumra Kelo Total
965 1,540 1,638 1,692 1,703 1,723 1,744 1,909 1,921
1.98 0.48 0.34 0.27 0.27 0.25 0.22 0.08 0.07 3.96
50.05 12.12 8.50 6.94 6.74 6.26 5.67 1.96 1.76 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
3.12
COMOROS Media Representatives (US $ mln): Comoros 2000 - 2010 Comoros % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.18 0.18 0.19 0.19 0.20 0.20 0.21 0.21 0.22 0.22 0.23
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Comoros: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Moroni Mutsamudu Fomboni Mitsamiouli Total
1,888 1,935 2,004 2,038
0.10 0.06 0.03 0.01 0.20
48.84 30.23 13.95 6.98 100.00
0.01 0.01 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Africa 3.13
27 CONGO (FORMERLY ZAIRE)
Year
Media Representatives (US $ mln): Congo (formerly Zaire) 2000 - 2010 Congo (formerly Zaire) % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
9.57 10.62 11.78 13.07 14.22 13.77 13.08 12.43 11.80 11.21 10.65
1.26% 1.39% 1.53% 1.69% 1.81% 1.69% 1.54% 1.41% 1.28% 1.17% 1.06%
0.05% 0.06% 0.06% 0.07% 0.07% 0.07% 0.06% 0.05% 0.05% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
City
Congo (formerly Zaire): Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
%World
_________________________________________________________________________________________________________
Kinshasa Lubumbashi Mbuji-Mayi Kananga Kisangani Likasi Kalemie Bukavu Kamina Kikwit Matadi Mbandaka Total
441 1,095 1,222 1,394 1,407 1,530 1,560 1,561 1,576 1,599 1,604 1,649
6.88 1.41 1.10 0.75 0.73 0.50 0.45 0.44 0.42 0.38 0.38 0.32 13.77
50.00 10.23 7.97 5.48 5.33 3.65 3.24 3.22 3.01 2.77 2.73 2.35 100.00
0.85 0.17 0.13 0.09 0.09 0.06 0.05 0.05 0.05 0.05 0.05 0.04 1.69
0.03 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Africa 3.14
28 IVORY COAST Media Representatives (US $ mln): Ivory coast 2000 - 2010 Ivory coast % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
11.05 11.34 11.63 11.94 12.24 12.53 12.83 13.13 13.44 13.75 14.08
1.45% 1.48% 1.51% 1.54% 1.56% 1.54% 1.51% 1.49% 1.46% 1.43% 1.41%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Cote d'Ivoire: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Abidjan Bouake Yamoussoukro Daloa Port-Bouet Man Korhogo Gagnoa Total
350 1,215 1,468 1,584 1,665 1,690 1,701 1,751
9.35 1.11 0.61 0.40 0.30 0.28 0.27 0.21 12.53
74.60 8.87 4.84 3.23 2.42 2.22 2.14 1.69 100.00
1.15 0.14 0.07 0.05 0.04 0.03 0.03 0.03 1.54
0.04 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
3.15
DJIBOUTI Media Representatives (US $ mln): Djibouti 2000 - 2010 Djibouti % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.25 0.26 0.26 0.26 0.27 0.28 0.29 0.30 0.31 0.32 0.33
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Africa
29 Djibouti: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.00 0.00 0.00 0.00 0.03
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Djibouti Dikhil Tadjourah Ali-Sabiah Obock Total
1,777 2,003 2,024 2,026 2,027
0.19 0.03 0.02 0.02 0.02 0.28
66.67 10.11 8.05 7.82 7.36 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
3.16
EGYPT Media Representatives (US $ mln): Egypt 2000 - 2010 Egypt % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
115.98 115.85 115.71 115.57 116.17 121.24 127.30 133.67 140.35 147.37 154.74
15.26% 15.14% 15.02% 14.90% 14.81% 14.90% 15.01% 15.13% 15.24% 15.34% 15.45%
0.61% 0.60% 0.60% 0.59% 0.58% 0.58% 0.58% 0.58% 0.58% 0.58% 0.58%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Egypt: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
8.87 2.35 1.35 0.31 0.31 0.30 0.29 0.28 0.23 0.22 0.21 0.16 14.90
0.35 0.09 0.05 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.58
_________________________________________________________________________________________________________
Cairo Alexandria Giza Al-Mahallah al Kubra Port Said Tanta Al-Mansurah Helwan Asyut Zagazig Suez Aswan Total
58 196 297 850 854 866 883 893 980 1,006 1,020 1,136
72.23 19.15 10.97 2.53 2.51 2.46 2.35 2.31 1.91 1.80 1.74 1.29 121.24
59.57 15.80 9.05 2.09 2.07 2.03 1.94 1.91 1.58 1.48 1.44 1.06 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Africa 3.17
30 EQUATORIAL GUINEA Media Representatives (US $ mln): Equatorial Guinea 2000 - 2010 Equatorial Guinea % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.52 0.50 0.48 0.46 0.46 0.49 0.53 0.57 0.62 0.68 0.73
0.07% 0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.07% 0.07% 0.07%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Equatorial Guinea: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Malabo Bata Luba Mbini
1,739 1,867 1,898 1,932 Total
0.23 0.11 0.08 0.06 0.49
47.24 22.83 17.32 12.60 100.00
0.03 0.01 0.01 0.01 0.06
0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
3.18
ETHIOPIA Media Representatives (US $ mln): Ethiopia 2000 - 2010 Ethiopia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
17.33 17.57 17.82 18.07 18.37 18.96 19.63 20.31 21.03 21.76 22.52
2.28% 2.30% 2.31% 2.33% 2.34% 2.33% 2.31% 2.30% 2.28% 2.27% 2.25%
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Africa
31 Ethiopia: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.45 0.29 0.09 0.08 0.07 0.07 0.06 0.06 0.06 0.05 0.04 2.33
0.06 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09
_________________________________________________________________________________________________________
Addis Ababa Asmera Dire Dawa Gondar Nazret Dessye Jimma Harar Mekele Bahr Dar Debre Markos Total
274 885 1,378 1,449 1,473 1,474 1,529 1,531 1,539 1,567 1,656
11.78 2.33 0.77 0.64 0.60 0.60 0.50 0.50 0.49 0.43 0.32 18.96
62.14 12.30 4.07 3.37 3.16 3.16 2.66 2.62 2.58 2.29 1.66 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
3.19
GABON Media Representatives (US $ mln): Gabon 2000 - 2010 Gabon % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
3.35 3.41 3.47 3.53 3.60 3.71 3.83 3.94 4.07 4.19 4.32
0.44% 0.45% 0.45% 0.46% 0.46% 0.46% 0.45% 0.45% 0.44% 0.44% 0.43%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Gabon: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.27 0.13 0.02 0.01 0.01 0.01 0.46
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Libreville Port Gentil Lambarene Mouila Tchibanga Oyem Total
908 1,247 1,808 1,883 1,891 1,896
2.23 1.04 0.16 0.10 0.09 0.09 3.71
60.07 27.99 4.27 2.73 2.56 2.39 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Africa 3.20
32 GHANA Media Representatives (US $ mln): Ghana 2000 - 2010 Ghana % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
16.87 17.02 17.17 17.32 17.55 18.18 18.91 19.66 20.45 21.27 22.12
2.22% 2.22% 2.23% 2.23% 2.24% 2.23% 2.23% 2.23% 2.22% 2.21% 2.21%
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Ghana: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.10 0.45 0.18 0.13 0.12 0.07 0.07 0.05 0.04 0.04 2.23
0.04 0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09
_________________________________________________________________________________________________________
Accra Kumasi Tamale Tema Sekondi-Takoradi Koforidua Cape Coast Sunyani Ho Bolgatanga Total
359 705 1,090 1,252 1,274 1,494 1,495 1,609 1,618 1,666
8.96 3.64 1.43 1.03 0.98 0.56 0.56 0.37 0.36 0.30 18.18
49.30 20.00 7.84 5.66 5.40 3.06 3.06 2.03 1.97 1.66 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
3.21
GUINEA Media Representatives (US $ mln): Guinea 2000 - 2010 Guinea % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
4.70 4.69 4.68 4.68 4.70 4.91 5.15 5.41 5.68 5.97 6.26
0.62% 0.61% 0.61% 0.60% 0.60% 0.60% 0.61% 0.61% 0.62% 0.62% 0.63%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com www.icongrouponline.com
©2005 ICON Group Ltd.
Africa
33 Guinea: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.48 0.06 0.04 0.02 0.60
0.02 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Conakry Kankan Labe Nzerekore Total
678 1,534 1,614 1,847
3.92 0.50 0.36 0.13 4.91
79.93 10.09 7.37 2.61 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
3.22
GUINEA-BISSAU
Year
Media Representatives (US $ mln): Guinea-Bissau 2000 - 2010 Guinea-Bissau % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.54 0.54 0.53 0.52 0.52 0.55 0.58 0.62 0.66 0.70 0.74
0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
City
Guinea-Bissau: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
%World
_________________________________________________________________________________________________________
Bissau Bafata Gabu Mansoa Cantchungo Catio Farim Total
1,577 1,979 2,013 2,032 2,033 2,034 2,039
0.41 0.04 0.03 0.02 0.02 0.02 0.01 0.55
75.76 7.88 4.85 3.03 3.03 3.03 2.42 100.00
0.05 0.01 0.00 0.00 0.00 0.00 0.00 0.07
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Africa 3.23
34 KENYA Media Representatives (US $ mln): Kenya 2000 - 2010 Kenya % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
19.51 19.95 20.39 20.85 21.32 21.89 22.48 23.09 23.71 24.35 25.01
2.57% 2.61% 2.65% 2.69% 2.72% 2.69% 2.65% 2.61% 2.57% 2.54% 2.50%
0.10% 0.10% 0.10% 0.11% 0.11% 0.10% 0.10% 0.10% 0.10% 0.10% 0.09%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Kenya: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.49 0.58 0.23 0.14 0.08 0.06 0.05 0.02 0.02 0.02 0.01 2.69
0.06 0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.10
_________________________________________________________________________________________________________
Nairobi Mombasa Kisumu Nakuru Eldoret Thika Nyeri Nanyuki Kitale Malindi Kericho
270 601 998 1,208 1,436 1,556 1,590 1,799 1,814 1,845 1,855 Total
12.16 4.69 1.84 1.12 0.66 0.45 0.40 0.17 0.15 0.13 0.12 21.89
55.53 21.43 8.40 5.13 3.02 2.06 1.81 0.75 0.70 0.60 0.55 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Africa 3.24
35 LESOTHO Media Representatives (US $ mln): Lesotho 2000 - 2010 Lesotho % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
2.28 2.30 2.33 2.36 2.39 2.47 2.57 2.66 2.76 2.87 2.97
0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30% 0.30%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Lesotho: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.26 0.02 0.01 0.01 0.30
0.01 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Maseru Teyateyaneng Leribe Mafeteng Total
936 1,813 1,862 1,890
2.11 0.15 0.12 0.10 2.47
85.16 6.25 4.69 3.91 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
3.25
LIBERIA Media Representatives (US $ mln): Liberia 2000 - 2010 Liberia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
1.91 1.82 1.73 1.65 1.60 1.72 1.90 2.09 2.29 2.52 2.78
0.25% 0.24% 0.22% 0.21% 0.20% 0.21% 0.22% 0.24% 0.25% 0.26% 0.28%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Africa
36 Liberia: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.17 0.03 0.01 0.01 0.00 0.21
0.01 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Monrovia Harbel Buchanan Tubmanburg Harper Total
1,112 1,754 1,911 1,971 1,988
1.35 0.21 0.08 0.05 0.04 1.72
78.41 12.18 4.43 2.77 2.21 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
3.26
LIBYA Media Representatives (US $ mln): Libya 2000 - 2010 Libya % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
21.96 21.78 21.59 21.40 21.39 22.45 23.74 25.10 26.54 28.07 29.69
2.89% 2.85% 2.80% 2.76% 2.73% 2.76% 2.80% 2.84% 2.88% 2.92% 2.96%
0.12% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Libya: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.40 0.73 0.20 0.14 0.05 0.05 0.05 0.05 0.05 0.04 2.76
0.05 0.03 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.11
_________________________________________________________________________________________________________
Tripoli Benghazi Misurata Az Zawiyah Al-Bayda Ajdabiya Darnah Sebha Tubruq Al-Marj Total
283 492 1,042 1,202 1,570 1,578 1,588 1,593 1,605 1,641
11.42 5.94 1.62 1.13 0.43 0.41 0.40 0.39 0.37 0.33 22.45
50.89 26.45 7.24 5.04 1.90 1.84 1.78 1.72 1.66 1.48 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Africa 3.27
37 MADAGASCAR Media Representatives (US $ mln): Madagascar 2000 - 2010 Madagascar % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
5.75 5.75 5.75 5.75 5.78 6.03 6.33 6.64 6.96 7.30 7.66
0.76% 0.75% 0.75% 0.74% 0.74% 0.74% 0.75% 0.75% 0.76% 0.76% 0.76%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Madagascar: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Antananarivo Toamasina Fianarantsoa Mahajanga Antsirabe Toliara Antsiranana Total
731 1,432 1,510 1,511 1,601 1,683 1,717
3.38 0.67 0.53 0.53 0.38 0.28 0.25 6.03
56.02 11.08 8.84 8.84 6.29 4.70 4.22 100.00
0.42 0.08 0.07 0.07 0.05 0.03 0.03 0.74
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
3.28
MALAWI Media Representatives (US $ mln): Malawi 2000 - 2010 Malawi % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
4.24 4.28 4.32 4.35 4.41 4.57 4.75 4.94 5.14 5.35 5.56
0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Africa
38 Malawi: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.28 0.15 0.08 0.04 0.01 0.01 0.56
0.01 0.01 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Blantyre Lilongwe Mzuzu Zomba Karonga Nkhotakota Total
899 1,166 1,447 1,669 1,914 1,931
2.26 1.23 0.64 0.30 0.07 0.06 4.57
49.45 26.99 14.11 6.50 1.60 1.35 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
3.29
MALI Media Representatives (US $ mln): Mali 2000 - 2010 Mali % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
4.26 4.26 4.25 4.25 4.28 4.46 4.68 4.91 5.15 5.40 5.67
0.56% 0.56% 0.55% 0.55% 0.55% 0.55% 0.55% 0.56% 0.56% 0.56% 0.57%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Mali: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.39 0.04 0.03 0.03 0.03 0.02 0.01 0.55
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Bamako Segou Mopti Sikasso Kayes Gao Timbuktu
758 1,652 1,708 1,738 1,747 1,815 1,887 Total
3.17 0.32 0.27 0.23 0.22 0.15 0.10 4.46
71.15 7.16 5.95 5.18 4.96 3.41 2.20 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Africa 3.30
39 MAURITANIA Media Representatives (US $ mln): Mauritania 2000 - 2010 Mauritania % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
2.54 2.53 2.53 2.53 2.54 2.65 2.78 2.92 3.07 3.22 3.38
0.33% 0.33% 0.33% 0.33% 0.32% 0.33% 0.33% 0.33% 0.33% 0.34% 0.34%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Mauritania: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Nouakchott Nouadhibou Kaedi Zouerate Atar Rosso Kiffa Total
918 1,889 1,892 1,912 1,916 1,917 1,967
2.20 0.10 0.09 0.07 0.07 0.07 0.05 2.65
82.92 3.65 3.48 2.82 2.65 2.65 1.82 100.00
0.27 0.01 0.01 0.01 0.01 0.01 0.01 0.33
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
3.31
MAURITIUS Media Representatives (US $ mln): Mauritius 2000 - 2010 Mauritius % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
6.07 5.99 5.91 5.83 5.80 6.11 6.49 6.90 7.33 7.79 8.27
0.80% 0.78% 0.77% 0.75% 0.74% 0.75% 0.77% 0.78% 0.80% 0.81% 0.83%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Africa
40 Mauritius: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Port Louis Beau Bassin Quatre Bornes Curepipe Vacoas-Phoenix Total
957 1,108 1,285 1,286 1,357
2.04 1.36 0.95 0.95 0.81 6.11
33.33 22.30 15.59 15.59 13.19 100.00
0.25 0.17 0.12 0.12 0.10 0.75
0.01 0.01 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
3.32
MOROCCO Media Representatives (US $ mln): Morocco 2000 - 2010 Morocco % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
45.30 46.21 47.15 48.10 49.13 50.50 51.96 53.47 55.02 56.62 58.26
5.96% 6.04% 6.12% 6.20% 6.26% 6.20% 6.13% 6.05% 5.97% 5.89% 5.82%
0.24% 0.24% 0.24% 0.24% 0.25% 0.24% 0.24% 0.23% 0.23% 0.22% 0.22%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Morocco: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.53 0.75 0.68 0.49 0.47 0.44 0.42 0.42 0.37 0.37 0.27 6.20
0.06 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.24
_________________________________________________________________________________________________________
Casablanca Marrakech Rabat Fez Oujda Kenitra Tetouan Safi Meknes Agadir Tangier Total
266 478 540 666 690 708 723 730 784 787 923
12.45 6.11 5.52 4.00 3.84 3.57 3.43 3.40 3.02 3.00 2.18 50.50
24.65 12.09 10.92 7.92 7.60 7.07 6.79 6.73 5.97 5.94 4.32 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Africa 3.33
41 MOZAMBIQUE Media Representatives (US $ mln): Mozambique 2000 - 2010 Mozambique % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
8.76 8.80 8.84 8.88 8.97 9.32 9.73 10.16 10.61 11.07 11.56
1.15% 1.15% 1.15% 1.15% 1.14% 1.15% 1.15% 1.15% 1.15% 1.15% 1.15%
0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Mozambique: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Maputo Beira Nampula Nacala Machaze Chibuto Mandie
522 1,058 1,244 1,505 1,731 1,837 1,838 Total
5.67 1.55 1.04 0.54 0.24 0.14 0.14 9.32
60.83 16.60 11.20 5.80 2.62 1.48 1.48 100.00
0.70 0.19 0.13 0.07 0.03 0.02 0.02 1.15
0.03 0.01 0.01 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
3.34
NAMIBIA Media Representatives (US $ mln): Namibia 2000 - 2010 Namibia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
3.50 3.51 3.52 3.54 3.57 3.71 3.88 4.05 4.24 4.43 4.63
0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Africa
42 Namibia: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.32 0.04 0.03 0.03 0.02 0.02 0.46
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Windhoek Tsumeb Keetmanshoop Otjiwarongo Luderitz Swakopmund Total
840 1,670 1,720 1,760 1,780 1,806
2.62 0.30 0.25 0.20 0.18 0.16 3.71
70.55 7.98 6.75 5.52 4.91 4.29 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
3.35
NIGER Media Representatives (US $ mln): Niger 2000 - 2010 Niger % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
4.56 4.59 4.61 4.64 4.69 4.87 5.08 5.30 5.52 5.76 6.00
0.60% 0.60% 0.60% 0.60% 0.60% 0.60% 0.60% 0.60% 0.60% 0.60% 0.60%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Niger: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.37 0.08 0.06 0.04 0.03 0.01 0.01 0.60
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Niamey Zinder Maradi Tahoua Agadez Birni N'Konni Filingue Total
783 1,452 1,536 1,654 1,761 1,854 1,901
3.02 0.63 0.49 0.32 0.20 0.12 0.08 4.87
61.99 12.93 10.12 6.54 4.21 2.49 1.71 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Africa 3.36
43 NIGERIA Media Representatives (US $ mln): Nigeria 2000 - 2010 Nigeria % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
53.31 53.65 53.99 54.33 54.93 57.01 59.44 61.96 64.60 67.34 70.20
7.01% 7.01% 7.01% 7.01% 7.00% 7.01% 7.01% 7.01% 7.01% 7.01% 7.01%
0.28% 0.28% 0.28% 0.28% 0.28% 0.27% 0.27% 0.27% 0.27% 0.27% 0.27%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Nigeria: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.20 1.13 0.57 0.53 0.38 0.38 0.34 0.32 0.30 0.30 0.29 0.27 0.25 0.24 0.18 0.34 7.01
0.05 0.04 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.27
_________________________________________________________________________________________________________
Lagos Ibadan Ogbomosho Kano Oshogbo Ilorin Abeokuta Port Harcourt Ilesha Zaria Onitsha Kaduna Enugu Aba Benin City Others Total
330 354 603 640 777 778 824 839 870 871 876 919 959 978 1,076
9.73 9.17 4.68 4.32 3.06 3.05 2.74 2.62 2.43 2.43 2.38 2.20 2.03 1.91 1.47 2.79 57.01
17.07 16.09 8.20 7.57 5.37 5.35 4.81 4.60 4.26 4.26 4.18 3.85 3.55 3.36 2.59 4.90 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Africa 3.37
44 REPUBLIC OF CONGO Media Representatives (US $ mln): Republic of Congo 2000 - 2010 Republic of Congo % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
1.42 1.43 1.43 1.44 1.46 1.51 1.58 1.65 1.72 1.80 1.88
0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19% 0.19%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Republic of Congo: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Brazzaville Pointe-Noire Nkayi Loubomo Ngamaba-Mfilou Loandjili Mossendjo Total
1,318 1,563 1,939 1,948 1,993 2,023 2,030
0.88 0.44 0.06 0.05 0.04 0.02 0.02 1.51
58.32 29.16 3.72 3.62 2.45 1.57 1.17 100.00
0.11 0.05 0.01 0.01 0.00 0.00 0.00 0.19
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
3.38
REUNION Media Representatives (US $ mln): Reunion 2000 - 2010 Reunion % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
1.56 1.57 1.57 1.58 1.60 1.66 1.73 1.81 1.89 1.97 2.06
0.21% 0.20% 0.20% 0.20% 0.20% 0.20% 0.20% 0.20% 0.20% 0.21% 0.21%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Africa
45 Reunion: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.07 0.04 0.03 0.03 0.02 0.02 0.20
0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Saint-Denis Saint-Paul Saint-Pierre Le Tampon Saint-Louis Le Port Total
1,503 1,650 1,709 1,750 1,796 1,816
0.54 0.32 0.26 0.21 0.17 0.15 1.66
32.61 19.41 15.90 12.94 9.97 9.16 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
3.39
RWANDA Media Representatives (US $ mln): Rwanda 2000 - 2010 Rwanda % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
3.05 3.04 3.02 3.01 3.01 3.15 3.32 3.50 3.69 3.89 4.10
0.40% 0.40% 0.39% 0.39% 0.38% 0.39% 0.39% 0.40% 0.40% 0.41% 0.41%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Rwanda: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.27 0.04 0.03 0.02 0.02 0.01 0.39
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Kigali Butare Ruhengeri Gisenyi Nyabisindu Cyangugu Total
917 1,658 1,745 1,793 1,834 1,866
2.20 0.31 0.22 0.17 0.14 0.11 3.15
69.78 9.78 7.11 5.33 4.44 3.56 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Africa 3.40
46 SAO TOME E PRINCIPE Media Representatives (US $ mln): Sao Tome E Principe 2000 - 2010 Sao Tome E Principe % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.08 0.08 0.08 0.08 0.08 0.09 0.09 0.09 0.10 0.10 0.11
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Sao Tome E Principe: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Sao Tome Santo Antonio Total
1,900 2,065
0.08 0.00 0.09
97.22 2.78 100.00
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
3.41
SENEGAL Media Representatives (US $ mln): Senegal 2000 - 2010 Senegal % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
7.62 7.58 7.55 7.51 7.53 7.88 8.30 8.75 9.21 9.71 10.23
1.00% 0.99% 0.98% 0.97% 0.96% 0.97% 0.98% 0.99% 1.00% 1.01% 1.02%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Africa
47 Senegal: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.69 0.08 0.07 0.05 0.05 0.03 0.97
0.03 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Dakar Thies Kaolack Zinguinchor Saint-Louis Diourbel Total
524 1,450 1,506 1,565 1,591 1,743
5.65 0.64 0.54 0.44 0.40 0.22 7.88
71.64 8.09 6.84 5.55 5.03 2.85 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
3.42
SIERRA LEONE
Year
Media Representatives (US $ mln): Sierra Leone 2000 - 2010 Sierra Leone % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
1.25 1.25 1.25 1.26 1.27 1.32 1.38 1.44 1.51 1.58 1.65
0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.17%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Sierra Leone: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Freetown Bo Kenema Makeni Port Loko Bonthe Total
1,190 1,927 1,998 2,001 2,036 2,037
1.16 0.06 0.03 0.03 0.01 0.01 1.32
88.18 4.88 2.44 2.25 1.13 1.13 100.00
0.14 0.01 0.00 0.00 0.00 0.00 0.16
0.01 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Africa 3.43
48 SOMALIA Media Representatives (US $ mln): Somalia 2000 - 2010 Somalia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
1.90 1.93 1.95 1.98 2.01 2.08 2.15 2.23 2.31 2.39 2.47
0.25% 0.25% 0.25% 0.26% 0.26% 0.26% 0.25% 0.25% 0.25% 0.25% 0.25%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Somalia: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.11 0.04 0.03 0.03 0.02 0.01 0.01 0.00 0.26
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Mogadishu Hargeysa Burao Baidoa Kismaayo Berbera Marka Giohar Total
1,316 1,623 1,705 1,706 1,787 1,930 1,952 2,046
0.89 0.35 0.27 0.27 0.18 0.06 0.05 0.01 2.08
42.66 17.06 12.80 12.80 8.53 2.99 2.56 0.60 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
3.44 Year
SOUTH AFRICA Media Representatives (US $ mln): South Africa 2000 - 2010 South Africa % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
166.45 167.93 169.42 170.93 173.12 179.38 186.56 194.02 201.78 209.85 218.24
21.90% 21.95% 22.00% 22.04% 22.07% 22.04% 22.00% 21.95% 21.90% 21.85% 21.79%
0.87% 0.87% 0.87% 0.87% 0.87% 0.86% 0.85% 0.85% 0.84% 0.83% 0.82%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Africa
49 South Africa: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Johannesburg Cape Town Pretoria Durban Roodepoort Germiston Boksburg Umlazi Bloemfontein Pietermaritzburg Port Elizabeth East London Total
80 102 108 267 668 744 768 896 1,019 1,026 1,050 1,207
56.43 47.10 44.67 12.43 3.96 3.27 3.10 2.28 1.74 1.70 1.58 1.12 179.38
31.46 26.26 24.90 6.93 2.21 1.82 1.73 1.27 0.97 0.95 0.88 0.63 100.00
6.93 5.79 5.49 1.53 0.49 0.40 0.38 0.28 0.21 0.21 0.19 0.14 22.04
0.27 0.23 0.21 0.06 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.86
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
3.45
SUDAN Media Representatives (US $ mln): Sudan 2000 - 2010 Sudan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
17.44 17.25 17.06 16.87 16.83 17.69 18.75 19.88 21.07 22.34 23.68
2.29% 2.25% 2.21% 2.18% 2.15% 2.17% 2.21% 2.25% 2.29% 2.33% 2.36%
0.09% 0.09% 0.09% 0.09% 0.08% 0.08% 0.09% 0.09% 0.09% 0.09% 0.09%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Sudan: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.65 0.58 0.27 0.17 0.17 0.13 0.12 0.08 2.17
0.03 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.08
_________________________________________________________________________________________________________
Omdurman Khartoum Port Sudan Wadi Medani Al Obeid Atbara Kassala Kosti Total
555 589 928 1,092 1,100 1,254 1,266 1,446
5.29 4.75 2.17 1.42 1.40 1.03 1.00 0.65 17.69
29.89 26.85 12.24 8.01 7.90 5.81 5.64 3.67 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Africa 3.46
50 SWAZILAND Media Representatives (US $ mln): Swaziland 2000 - 2010 Swaziland % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
1.96 1.98 2.01 2.03 2.06 2.13 2.21 2.29 2.38 2.47 2.56
0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Swaziland: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Mbabane Manzini Big Bend Mhlume Nhlangano Pigg's Peak Siteki Total
1,264 1,549 1,716 1,784 1,877 1,910 1,958
1.00 0.46 0.26 0.18 0.10 0.08 0.05 2.13
46.99 21.69 12.05 8.43 4.82 3.61 2.41 100.00
0.12 0.06 0.03 0.02 0.01 0.01 0.01 0.26
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
3.47
TANZANIA Media Representatives (US $ mln): Tanzania 2000 - 2010 Tanzania % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
11.83 11.81 11.78 11.76 11.81 12.33 12.96 13.62 14.32 15.05 15.81
1.56% 1.54% 1.53% 1.52% 1.51% 1.52% 1.53% 1.54% 1.55% 1.57% 1.58%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Africa
51 Tanzania: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Dar es Salaam Mwanza Zanzibar Tanga Mbeya Tabora Arusha Dodoma Total
425 1,256 1,259 1,288 1,416 1,458 1,528 1,572
7.09 1.02 1.01 0.95 0.71 0.62 0.51 0.42 12.33
57.47 8.30 8.22 7.70 5.75 5.01 4.11 3.44 100.00
0.87 0.13 0.12 0.12 0.09 0.08 0.06 0.05 1.52
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
3.48
THE GAMBIA
Year
Media Representatives (US $ mln): The Gambia 2000 - 2010 The Gambia % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.70 0.70 0.70 0.70 0.71 0.74 0.77 0.81 0.85 0.89 0.94
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
The Gambia: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Serrekunda Banjul Brikama Bakau Farefenni Sukuta Gunjur Basse Santa Su Georgetown Total
1,626 1,820 1,923 1,926 1,996 2,020 2,021 2,052 2,053
0.35 0.15 0.07 0.06 0.03 0.02 0.02 0.01 0.01 0.74
47.69 20.37 9.26 8.80 4.63 3.24 3.24 1.39 1.39 100.00
0.04 0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.09
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Africa 3.49
52 TOGO Media Representatives (US $ mln): Togo 2000 - 2010 Togo % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
3.32 3.34 3.37 3.39 3.43 3.56 3.70 3.86 4.02 4.19 4.37
0.44% 0.44% 0.44% 0.44% 0.44% 0.44% 0.44% 0.44% 0.44% 0.44% 0.44%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Togo: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.29 0.04 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.00 0.44
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Lome Sokodé Palimé Atakpamé Bassari Tsévié Anécho Mango Bafilo Tabligbo Total
884 1,659 1,758 1,790 1,832 1,870 1,894 1,902 1,928 1,999
2.35 0.31 0.21 0.17 0.14 0.11 0.09 0.08 0.06 0.03 3.56
66.06 8.66 5.78 4.87 3.97 3.07 2.53 2.35 1.81 0.90 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
3.50
TUNISIA Media Representatives (US $ mln): Tunisia 2000 - 2010 Tunisia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
29.49 29.45 29.42 29.38 29.54 30.83 32.37 33.99 35.68 37.47 39.34
3.88% 3.85% 3.82% 3.79% 3.77% 3.79% 3.82% 3.85% 3.87% 3.90% 3.93%
0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com www.icongrouponline.com
©2005 ICON Group Ltd.
Africa
53 Tunisia: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.52 0.59 0.25 0.24 0.23 0.23 0.21 0.18 0.16 0.16 3.79
0.06 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.15
_________________________________________________________________________________________________________
Tunis Sfax Ariana Bizerte Djerba Gabes Sousse Kairouan La Goulette Gafsa Total
268 583 950 969 982 983 1,018 1,071 1,138 1,151
12.38 4.81 2.05 1.97 1.91 1.91 1.74 1.49 1.29 1.27 30.83
40.17 15.61 6.66 6.39 6.19 6.19 5.65 4.85 4.17 4.10 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
3.51
UGANDA Media Representatives (US $ mln): Uganda 2000 - 2010 Uganda % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
12.55 12.47 12.40 12.32 12.34 12.92 13.63 14.38 15.17 16.01 16.89
1.65% 1.63% 1.61% 1.59% 1.57% 1.59% 1.61% 1.63% 1.65% 1.67% 1.69%
0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Uganda: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.12 0.13 0.07 0.07 0.06 0.05 0.04 0.04 1.59
0.04 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Kampala Jinja Masaka Mbale Mbarara Entebbe Tororo Gulu
355 1,238 1,483 1,493 1,553 1,575 1,619 1,620 Total
9.14 1.06 0.58 0.56 0.46 0.42 0.36 0.36 12.92
70.72 8.17 4.47 4.31 3.54 3.24 2.77 2.77 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Africa 3.52
54 WESTERN SAHARA Media Representatives (US $ mln): Western Sahara 2000 - 2010 Western Sahara % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.03 0.03 0.03 0.03 0.03 0.04 0.04 0.04 0.04 0.04 0.04
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Western Sahara: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Laayoune Dakhla Semara
2,015 2,061 2,062 Total
0.03 0.00 0.00 0.04
72.31 13.85 13.85 100.00
0.00 0.00 0.00 0.00
0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
3.53
ZAMBIA Media Representatives (US $ mln): Zambia 2000 - 2010 Zambia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
3.91 3.93 3.94 3.96 3.99 4.15 4.34 4.53 4.74 4.95 5.17
0.51% 0.51% 0.51% 0.51% 0.51% 0.51% 0.51% 0.51% 0.51% 0.52% 0.52%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Africa
55 Zambia: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.16 0.09 0.08 0.04 0.04 0.04 0.03 0.02 0.02 0.01 0.51
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Lusaka Kitwe Ndola Kabwe Mufulira Chingola Luanshya Livingstone Kalulushi Chililabombwe Total
1,140 1,424 1,443 1,672 1,673 1,681 1,730 1,825 1,835 1,856
1.28 0.70 0.65 0.29 0.29 0.29 0.24 0.14 0.14 0.12 4.15
30.87 16.75 15.72 7.10 7.06 6.88 5.89 3.48 3.34 2.91 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
3.54 Year
ZIMBABWE Media Representatives (US $ mln): Zimbabwe 2000 - 2010 Zimbabwe % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
10.54 11.15 11.79 12.47 13.08 13.11 13.03 12.96 12.89 12.82 12.75
1.39% 1.46% 1.53% 1.61% 1.67% 1.61% 1.54% 1.47% 1.40% 1.33% 1.27%
0.06% 0.06% 0.06% 0.06% 0.07% 0.06% 0.06% 0.06% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Africa
56 Zimbabwe: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Harare Bulawayo Chitungwiza Gweru Mutare Kwekwe Kadoma Hwange Masvingo Chegutu Zvishavane Chinhoyi Total
560 740 1,054 1,466 1,507 1,608 1,630 1,667 1,734 1,755 1,756 1,778
5.24 3.30 1.56 0.61 0.54 0.37 0.35 0.30 0.24 0.21 0.21 0.18 13.11
40.01 25.21 11.87 4.64 4.11 2.82 2.64 2.29 1.82 1.59 1.59 1.41 100.00
0.64 0.41 0.19 0.07 0.07 0.05 0.04 0.04 0.03 0.03 0.03 0.02 1.61
0.03 0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Asia
4 4.1
57
ASIA EXECUTIVE SUMMARY Market Potential for Media Representatives in Asia (US $ mln): 2005 Latent Demand US $ mln
Country
% of Asia
_________________________________________________________________________________________________________
China Japan India South Korea Indonesia Thailand Taiwan Philippines Malaysia Bangladesh Hong Kong Vietnam Singapore Burma Sri Lanka Nepal North Korea Cambodia Papua New Guinea Laos Macau Brunei Mongolia Bhutan Maldives Other Total
2,240.83 1,518.67 1,085.08 382.56 320.71 201.94 190.66 151.14 111.71 99.79 90.99 75.97 55.22 31.25 30.87 16.44 10.38 7.86 5.93 4.40 3.78 2.87 2.24 1.13 0.30 0.29 6,643.02
33.73% 22.86% 16.33% 5.76% 4.83% 3.04% 2.87% 2.28% 1.68% 1.50% 1.37% 1.14% 0.83% 0.47% 0.46% 0.25% 0.16% 0.12% 0.09% 0.07% 0.06% 0.04% 0.03% 0.02% 0.00% 0.00% 100.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Market Potential for Media Representatives in Asia (US $ mln): 2005
India Japan
South Korea
Other China
www.icongrouponline.com
©2005 ICON Group Ltd.
Asia
58 The Market for Media Representatives in Asia: 2000 - 2010 US $ mln % of Globe
Year
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
6,425.61 6,393.38 6,362.54 6,333.06 6,350.28 6,643.02 6,998.13 7,373.52 7,770.41 8,190.07 8,633.87
33.77 33.26 32.75 32.23 31.80 31.86 32.01 32.15 32.30 32.46 32.61
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
4.2 Year
BANGLADESH Media Representatives (US $ mln): Bangladesh 2000 - 2010 Bangladesh % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
95.89 95.64 95.38 95.13 95.51 99.79 104.93 110.33 116.01 121.99 128.27
1.49% 1.50% 1.50% 1.50% 1.50% 1.50% 1.50% 1.50% 1.49% 1.49% 1.49%
0.50% 0.50% 0.49% 0.48% 0.48% 0.48% 0.48% 0.48% 0.48% 0.48% 0.48%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Asia
59 Bangladesh: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Dhaka Chittagong Khulna Narayanganj Rajshahi Mymensingh Comilla Barisal Sylhet Rangpur Jessore Saidpur Total
115 210 284 587 617 735 751 779 793 831 838 907
41.70 17.27 11.39 4.78 4.48 3.37 3.24 3.05 2.96 2.70 2.63 2.24 99.79
41.79 17.31 11.41 4.79 4.49 3.37 3.25 3.06 2.97 2.70 2.63 2.24 100.00
0.63 0.26 0.17 0.07 0.07 0.05 0.05 0.05 0.04 0.04 0.04 0.03 1.50
0.20 0.08 0.05 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.48
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
4.3
BHUTAN Media Representatives (US $ mln): Bhutan 2000 - 2010 Bhutan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
1.10 1.09 1.09 1.08 1.08 1.13 1.20 1.26 1.33 1.41 1.48
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Bhutan: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Thimphu Taga Dzong Punakha Bumthang Phuntsholing Tongsa Dzong Paro Total
1,676 1,694 1,772 1,809 1,827 1,977 1,978
0.29 0.27 0.19 0.16 0.14 0.04 0.04 1.13
25.32 24.05 16.46 13.92 12.66 3.80 3.80 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Asia 4.4
60 BRUNEI Media Representatives (US $ mln): Brunei 2000 - 2010 Brunei % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
2.66 2.69 2.71 2.73 2.77 2.87 2.98 3.10 3.23 3.36 3.49
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Brunei: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.01 0.01 0.04
0.01 0.00 0.00 0.01
_________________________________________________________________________________________________________
Bandar Seri Begawan Seria Kuala Belait Total
1,052 1,409 1,485
1.57 0.72 0.57 2.87
54.74 25.26 20.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
4.5
BURMA Media Representatives (US $ mln): Burma 2000 - 2010 Burma % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
29.85 29.83 29.81 29.79 29.96 31.25 32.80 34.42 36.13 37.91 39.79
0.46% 0.47% 0.47% 0.47% 0.47% 0.47% 0.47% 0.47% 0.46% 0.46% 0.46%
0.16% 0.16% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Asia
61 Burma: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.30 0.07 0.03 0.02 0.02 0.01 0.01 0.01 0.47
0.10 0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.15
_________________________________________________________________________________________________________
Yangon Mandalay Moulmein Pegu Bassein Taunggye Sittwe Monywa Total
191 637 1,008 1,168 1,188 1,319 1,320 1,326
20.07 4.35 1.80 1.22 1.18 0.88 0.88 0.87 31.25
64.22 13.92 5.75 3.92 3.76 2.82 2.82 2.79 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
4.6
CAMBODIA
Year
Media Representatives (US $ mln): Cambodia 2000 - 2010 Cambodia % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
7.41 7.44 7.47 7.50 7.56 7.86 8.22 8.59 8.97 9.38 9.80
0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.11% 0.11%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Cambodia: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Bhnom Penh Kompong Cham Total
477 1,021
6.13 1.74 7.86
77.88 22.12 100.00
0.09 0.03 0.12
0.03 0.01 0.04
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Asia 4.7
62 CHINA Media Representatives (US $ mln): China 2000 - 2010 China % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
2,242.64 2,206.90 2,171.74 2,137.14 2,124.37 2,240.83 2,386.49 2,541.61 2,706.81 2,882.75 3,070.13
34.90% 34.52% 34.13% 33.75% 33.45% 33.73% 34.10% 34.47% 34.83% 35.20% 35.56%
11.79% 11.48% 11.18% 10.88% 10.64% 10.75% 10.91% 11.08% 11.25% 11.42% 11.60%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
China: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
4.83 4.03 3.41 3.11 2.86 2.47 1.63 1.62 1.61 1.49 1.37 1.31 1.30 1.24 0.86 0.59 33.73
1.54 1.28 1.09 0.99 0.91 0.79 0.52 0.52 0.51 0.48 0.44 0.42 0.41 0.39 0.27 0.19 10.75
_________________________________________________________________________________________________________
Shanghai Beijing Chongqing Guangzhou Chengdu Tianjin Harbin Nanjing Wuhan Jinan Shenyang Changchun Xi'an Dalian Shenzhen Others Total
5 6 9 11 14 18 30 31 32 36 38 41 43 48 78
320.86 267.40 226.30 206.44 189.99 164.36 108.42 107.52 107.04 99.31 91.16 87.12 86.30 82.12 57.00 39.50 2240.83
14.32 11.93 10.10 9.21 8.48 7.33 4.84 4.80 4.78 4.43 4.07 3.89 3.85 3.66 2.54 1.76 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Asia 4.8
63 HONG KONG Media Representatives (US $ mln): Hong Kong 2000 - 2010 Hong Kong % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
93.81 91.42 89.08 86.81 85.66 90.99 97.82 105.15 113.04 121.52 130.63
1.46% 1.43% 1.40% 1.37% 1.35% 1.37% 1.40% 1.43% 1.45% 1.48% 1.51%
0.49% 0.48% 0.46% 0.44% 0.43% 0.44% 0.45% 0.46% 0.47% 0.48% 0.49%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Hong Kong: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Hong Kong Total
39
90.99 90.99
100.00 100.00
1.37 1.37
0.44 0.44
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
4.9
INDIA Media Representatives (US $ mln): India 2000 - 2010 India % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
1,053.85 1,047.36 1,040.92 1,034.51 1,036.01 1,085.08 1,144.76 1,207.72 1,274.15 1,344.23 1,418.16
16.40% 16.38% 16.36% 16.34% 16.31% 16.33% 16.36% 16.38% 16.40% 16.41% 16.43%
5.54% 5.45% 5.36% 5.27% 5.19% 5.20% 5.24% 5.27% 5.30% 5.33% 5.36%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Asia
64 India: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
2.82 1.93 1.31 1.25 1.13 1.02 1.02 0.92 0.92 0.72 0.72 0.51 0.48 0.41 0.38 0.81 16.33
0.90 0.62 0.42 0.40 0.36 0.32 0.32 0.29 0.29 0.23 0.23 0.16 0.15 0.13 0.12 0.26 5.20
_________________________________________________________________________________________________________
Maharashtra State Uttar Pradesh State West Bengal State Andhra Pradesh State Tamil Nadu State Gujarat State Madhya Pradesh State Karnataka State Bihar State Rajasthan State Punjab State Haryana State Kerala State Orissa State Union Territories Others Total
16 26 42 46 52 59 61 68 69 98 101 133 142 163 169
187.15 128.52 86.71 83.29 74.81 67.64 67.50 61.29 61.15 47.83 47.53 34.14 31.81 27.08 25.02 53.61 1085.08
17.25 11.84 7.99 7.68 6.89 6.23 6.22 5.65 5.64 4.41 4.38 3.15 2.93 2.50 2.31 4.94 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
4.10
INDONESIA Media Representatives (US $ mln): Indonesia 2000 - 2010 Indonesia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
305.87 305.81 305.76 305.70 307.52 320.71 336.42 352.91 370.20 388.34 407.37
4.76% 4.78% 4.81% 4.83% 4.84% 4.83% 4.81% 4.79% 4.76% 4.74% 4.72%
1.61% 1.59% 1.57% 1.56% 1.54% 1.54% 1.54% 1.54% 1.54% 1.54% 1.54%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Asia
65 Indonesia: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Jawa Barat DKI jakarta Jawa Timur Jawa Tengah Sumatra Utara Riau Kalimentan Timur Sumatra Selatan Daerah Istimerwa Aceh Sulawesi Selatan Sumatra Barat Lampung Kalimantan Barat Bali Irian Jaya Others Total
75 92 95 138 206 235 281 293 340 414 488 503 515 535 562
58.07 51.12 49.11 33.16 18.04 14.70 11.48 11.10 9.51 7.54 5.98 5.86 5.71 5.53 5.23 28.57 320.71
18.11 15.94 15.31 10.34 5.62 4.58 3.58 3.46 2.97 2.35 1.86 1.83 1.78 1.72 1.63 8.91 100.00
0.87 0.77 0.74 0.50 0.27 0.22 0.17 0.17 0.14 0.11 0.09 0.09 0.09 0.08 0.08 0.43 4.83
0.28 0.25 0.24 0.16 0.09 0.07 0.06 0.05 0.05 0.04 0.03 0.03 0.03 0.03 0.03 0.14 1.54
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
4.11
JAPAN Media Representatives (US $ mln): Japan 2000 - 2010 Japan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
1,372.86 1,397.04 1,421.65 1,446.69 1,474.73 1,518.67 1,566.51 1,615.85 1,666.75 1,719.26 1,773.41
21.37% 21.85% 22.34% 22.84% 23.22% 22.86% 22.38% 21.91% 21.45% 20.99% 20.54%
7.22% 7.27% 7.32% 7.36% 7.38% 7.28% 7.16% 7.05% 6.93% 6.81% 6.70%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Asia
66 Japan: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
3.83 1.55 0.89 0.85 0.61 0.55 0.50 0.48 0.45 0.43 0.36 0.36 0.30 0.28 0.25 11.18 22.86
1.22 0.49 0.28 0.27 0.19 0.18 0.16 0.15 0.14 0.14 0.12 0.12 0.09 0.09 0.08 3.56 7.28
_________________________________________________________________________________________________________
Tokyo (23-wards) Yokohama Nagoya Osaka Sapporo Kawasaki Kyoto Kobe Fukuoka Hiroshima Chiba Sendai Kitakyushu Sakai Sagamihara Others Total
7 33 73 81 119 131 135 143 151 154 176 177 195 202 215
254.39 103.07 58.96 56.20 40.46 36.60 33.39 31.67 29.94 28.53 24.14 24.05 19.66 18.73 16.33 742.55 1518.67
16.75 6.79 3.88 3.70 2.66 2.41 2.20 2.09 1.97 1.88 1.59 1.58 1.29 1.23 1.08 48.89 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
4.12
LAOS Media Representatives (US $ mln): Laos 2000 - 2010 Laos % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
4.14 4.16 4.17 4.19 4.23 4.40 4.59 4.80 5.02 5.24 5.48
0.06% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.06% 0.06% 0.06%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Asia
67 Laos: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.05 0.01 0.01 0.01 0.00 0.00 0.07
0.01 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Vientiane Savannakhet Pakse Luang Prabang Sayaboury Khammouane Total
780 1,579 1,611 1,622 1,865 1,873
3.05 0.41 0.36 0.36 0.11 0.11 4.40
69.30 9.38 8.27 8.09 2.57 2.39 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
4.13
MACAU Media Representatives (US $ mln): Macau 2000 - 2010 Macau % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
3.46 3.51 3.55 3.60 3.66 3.78 3.92 4.05 4.19 4.34 4.49
0.05% 0.05% 0.06% 0.06% 0.06% 0.06% 0.06% 0.05% 0.05% 0.05% 0.05%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Macau: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.05 0.00 0.00 0.06
0.02 0.00 0.00 0.02
_________________________________________________________________________________________________________
Macau Taipa Coloane
710 1,791 1,960 Total
3.56 0.17 0.05 3.78
94.12 4.52 1.36 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Asia 4.14
68 MALAYSIA Media Representatives (US $ mln): Malaysia 2000 - 2010 Malaysia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
112.81 110.68 108.60 106.55 105.68 111.71 119.31 127.42 136.09 145.34 155.22
1.76% 1.73% 1.71% 1.68% 1.66% 1.68% 1.70% 1.73% 1.75% 1.77% 1.80%
0.59% 0.58% 0.56% 0.54% 0.53% 0.54% 0.55% 0.56% 0.57% 0.58% 0.59%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Malaysia: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Kuala Lumpur Ipoh Johor Baharu Melaka Petaling Jaya Tawai Kelang Kuala Terengganu Sandakan Kota Baharu George Town Kota Kinabalu Kuantan Taiping Seremban Others Total
172 391 427 463 541 556 559 577 581 592 593 616 645 672 675
24.67 8.24 7.08 6.38 5.49 5.27 5.25 4.93 4.81 4.73 4.73 4.49 4.27 3.95 3.93 13.48 111.71
22.08 7.38 6.34 5.71 4.92 4.72 4.70 4.41 4.31 4.24 4.23 4.02 3.83 3.53 3.52 12.06 100.00
0.37 0.12 0.11 0.10 0.08 0.08 0.08 0.07 0.07 0.07 0.07 0.07 0.06 0.06 0.06 0.20 1.68
0.12 0.04 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.06 0.54
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Asia 4.15
69 MALDIVES Media Representatives (US $ mln): Maldives 2000 - 2010 Maldives % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.29 0.29 0.29 0.28 0.28 0.30 0.31 0.33 0.35 0.38 0.40
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Maldives: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Male
1,671 Total
0.30 0.30
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
4.16
MONGOLIA Media Representatives (US $ mln): Mongolia 2000 - 2010 Mongolia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
1.95 2.01 2.07 2.13 2.19 2.24 2.29 2.33 2.38 2.43 2.47
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Asia
70 Mongolia: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Ulaanbaatar Darhan Erdenedalay Choybalsan Ulaangom Nalayh Uliastay Total
1,031 1,732 1,846 1,920 1,973 1,974 1,980
1.66 0.24 0.13 0.07 0.05 0.05 0.04 2.24
74.25 10.84 5.83 3.12 2.03 2.03 1.90 100.00
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.03
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
4.17
NEPAL Media Representatives (US $ mln): Nepal 2000 - 2010 Nepal % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
15.42 15.50 15.58 15.67 15.82 16.44 17.15 17.90 18.68 19.49 20.34
0.24% 0.24% 0.24% 0.25% 0.25% 0.25% 0.25% 0.24% 0.24% 0.24% 0.24%
0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08% 0.08%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Nepal: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.07 0.04 0.04 0.04 0.03 0.02 0.01 0.25
0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.08
_________________________________________________________________________________________________________
Kathmandu Sallyan Pyuthan Jumla Biratnagar Lalitpur Bhaktapur Total
638 814 825 869 1,022 1,074 1,315
4.35 2.81 2.74 2.44 1.74 1.48 0.89 16.44
26.43 17.10 16.65 14.85 10.57 9.00 5.40 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Asia 4.18
71 NORTH KOREA
Year
Media Representatives (US $ mln): North Korea 2000 - 2010 North Korea % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
8.78 9.13 9.50 9.88 10.24 10.38 10.49 10.59 10.70 10.81 10.91
0.14% 0.14% 0.15% 0.16% 0.16% 0.16% 0.15% 0.14% 0.14% 0.13% 0.13%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
North Korea: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Pyongyang Chongjin Nampo Sinuiju Hungnam Wonsan Kaesong Hamhung Kimchaek Haeju Sariwon Total
653 1,183 1,229 1,370 1,454 1,501 1,502 1,523 1,564 1,640 1,763
4.13 1.18 1.08 0.78 0.63 0.55 0.54 0.51 0.44 0.33 0.20 10.38
39.81 11.37 10.42 7.54 6.03 5.28 5.22 4.90 4.24 3.21 1.96 100.00
0.06 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.16
0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Asia 4.19
72 PAPUA NEW GUINEA Media Representatives (US $ mln): Papua New Guinea 2000 - 2010 Papua New Guinea % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
5.49 5.54 5.60 5.65 5.72 5.93 6.16 6.41 6.66 6.92 7.19
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Papua New Guinea: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Port Moresby Lae Madang Wewak Goroka Rabaul Mount Hagen Total
829 1,089 1,559 1,580 1,592 1,677 1,736
2.72 1.43 0.45 0.41 0.39 0.29 0.23 5.93
45.92 24.17 7.55 6.95 6.65 4.83 3.93 100.00
0.04 0.02 0.01 0.01 0.01 0.00 0.00 0.09
0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
4.20 Year
PHILIPPINES Media Representatives (US $ mln): Philippines 2000 - 2010 Philippines % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
141.54 142.37 143.20 144.03 145.55 151.14 157.64 164.42 171.49 178.86 186.55
2.20% 2.23% 2.25% 2.27% 2.29% 2.28% 2.25% 2.23% 2.21% 2.18% 2.16%
0.74% 0.74% 0.74% 0.73% 0.73% 0.72% 0.72% 0.72% 0.71% 0.71% 0.70%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Asia
73 Philippines: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Manila Quezon City Davao Cebu Caloocan Makati Zamboanga Cagayan de Oro Pasig Pasay Las Pinas Bacolod Valenzuela Marikina Paranaque Others Total
22 767 1,013 1,148 1,181 1,344 1,351 1,383 1,406 1,411 1,419 1,451 1,453 1,484 1,486
133.70 3.10 1.78 1.27 1.19 0.84 0.82 0.77 0.74 0.72 0.70 0.63 0.63 0.57 0.57 3.11 151.14
88.46 2.05 1.18 0.84 0.79 0.55 0.54 0.51 0.49 0.48 0.47 0.42 0.42 0.38 0.38 2.06 100.00
2.01 0.05 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.05 2.28
0.64 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01 0.72
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
4.21
SEYCHELLES
Year
Media Representatives (US $ mln): Seychelles 2000 - 2010 Seychelles % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.27 0.27 0.28 0.28 0.29 0.29 0.30 0.31 0.32 0.33 0.35
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Seychelles: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Victoria Anse Boileau Cascade Anse Royale Total
1,759 1,995 2,009 2,010
0.21 0.04 0.03 0.03 0.29
69.70 12.12 9.09 9.09 100.00
0.00 0.00 0.00 0.00 0.00
0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Asia 4.22
74 SINGAPORE Media Representatives (US $ mln): Singapore 2000 - 2010 Singapore % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
57.02 55.54 54.09 52.69 51.97 55.22 59.39 63.88 68.70 73.89 79.47
0.89% 0.87% 0.85% 0.83% 0.82% 0.83% 0.85% 0.87% 0.88% 0.90% 0.92%
0.30% 0.29% 0.28% 0.27% 0.26% 0.26% 0.27% 0.28% 0.29% 0.29% 0.30%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Singapore: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Singapore Total
83
55.22 55.22
100.00 100.00
0.83 0.83
0.26 0.26
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
4.23 Year
SOUTH KOREA Media Representatives (US $ mln): South Korea 2000 - 2010 South Korea % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
388.61 380.55 372.65 364.92 361.40 382.56 409.34 437.99 468.65 501.46 536.56
6.05% 5.95% 5.86% 5.76% 5.69% 5.76% 5.85% 5.94% 6.03% 6.12% 6.21%
2.04% 1.98% 1.92% 1.86% 1.81% 1.83% 1.87% 1.91% 1.95% 1.99% 2.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Asia
75 South Korea: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Seoul Pusan Inchon Taegu Kwangju Taejon Ulsan Suwon Masan Chonju Cheju Mokpo
17 103 137 164 219 220 232 246 358 410 438 677 Total
186.87 47.02 33.19 26.97 15.91 15.91 15.28 13.85 9.08 7.63 6.92 3.93 382.56
48.85 12.29 8.68 7.05 4.16 4.16 3.99 3.62 2.37 1.99 1.81 1.03 100.00
2.81 0.71 0.50 0.41 0.24 0.24 0.23 0.21 0.14 0.11 0.10 0.06 5.76
0.90 0.23 0.16 0.13 0.08 0.08 0.07 0.07 0.04 0.04 0.03 0.02 1.83
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
4.24
SRI LANKA
Year
Media Representatives (US $ mln): Sri Lanka 2000 - 2010 Sri Lanka % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
29.80 29.67 29.55 29.42 29.51 30.87 32.50 34.22 36.04 37.95 39.96
0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46%
0.16% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Sri Lanka: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Colombo Dehiwala Jaffna Moratuwa Kandy Galle Negombo Trincomalee Total
243 676 794 806 835 905 1,155 1,307
14.06 3.93 2.94 2.84 2.68 2.24 1.26 0.91 30.87
45.56 12.74 9.54 9.21 8.67 7.27 4.07 2.94 100.00
0.21 0.06 0.04 0.04 0.04 0.03 0.02 0.01 0.46
0.07 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.15
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Asia 4.25
76 TAIWAN Media Representatives (US $ mln): Taiwan 2000 - 2010 Taiwan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
186.01 184.59 183.18 181.78 181.84 190.66 201.43 212.81 224.83 237.54 250.96
2.89% 2.89% 2.88% 2.87% 2.86% 2.87% 2.88% 2.89% 2.89% 2.90% 2.91%
0.98% 0.96% 0.94% 0.93% 0.91% 0.91% 0.92% 0.93% 0.93% 0.94% 0.95%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Taiwan: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.86 0.36 0.24 0.15 0.12 0.09 0.09 0.08 0.08 0.07 0.06 0.06 0.06 0.06 0.05 0.45 2.87
0.27 0.12 0.08 0.05 0.04 0.03 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.14 0.91
_________________________________________________________________________________________________________
Taipei Kaohsuing Taichung Tainan Panchiao Hsinchu Chungho Sanchung Keelung Chungli Chiayi Taoyuan Fengshan Hsintien Yungho Others Total
77 178 217 327 406 517 523 531 557 629 647 670 689 703 727
57.11 24.03 16.25 9.81 7.76 5.71 5.66 5.57 5.27 4.38 4.25 3.95 3.84 3.67 3.41 29.98 190.66
29.96 12.60 8.52 5.14 4.07 2.99 2.97 2.92 2.77 2.30 2.23 2.07 2.01 1.92 1.79 15.72 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Asia 4.26
77 THAILAND Media Representatives (US $ mln): Thailand 2000 - 2010 Thailand % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
190.85 191.39 191.93 192.47 194.05 201.94 211.23 220.95 231.11 241.74 252.86
2.97% 2.99% 3.02% 3.04% 3.06% 3.04% 3.02% 3.00% 2.97% 2.95% 2.93%
1.00% 1.00% 0.99% 0.98% 0.97% 0.97% 0.97% 0.96% 0.96% 0.96% 0.96%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Thailand: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Bangkok Chon Buri Songkhla Nakhon Ratchasima Chiang Mai Khon Kaen Nakhon Si Thammarat Phitsanulok Hat Yai Total
15 435 933 1,150 1,167 1,217 1,361 1,629 1,966
188.02 6.99 2.13 1.27 1.23 1.11 0.80 0.35 0.05 201.94
93.11 3.46 1.06 0.63 0.61 0.55 0.40 0.17 0.02 100.00
2.83 0.11 0.03 0.02 0.02 0.02 0.01 0.01 0.00 3.04
0.90 0.03 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.97
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
4.27
VIETNAM Media Representatives (US $ mln): Vietnam 2000 - 2010 Vietnam % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
73.23 72.96 72.69 72.42 72.66 75.97 79.96 84.16 88.57 93.22 98.12
1.14% 1.14% 1.14% 1.14% 1.14% 1.14% 1.14% 1.14% 1.14% 1.14% 1.14%
0.38% 0.38% 0.37% 0.37% 0.36% 0.36% 0.37% 0.37% 0.37% 0.37% 0.37%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Asia
78 Vietnam: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.36 0.31 0.21 0.09 0.09 0.07 0.02 1.14
0.11 0.10 0.07 0.03 0.03 0.02 0.01 0.36
_________________________________________________________________________________________________________
Ho Chi Minh Can Tho Hanoi Thai Nguyen Da Nang Hue Pleyku Total
180 189 248 490 493 604 1,065
23.90 20.29 13.71 5.95 5.94 4.67 1.52 75.97
31.46 26.70 18.05 7.83 7.81 6.15 2.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Europe
5 5.1
79
EUROPE EXECUTIVE SUMMARY
Country
Market Potential for Media Representatives in Europe (US $ mln): 2005 Latent Demand US $ mln % of Europe
_________________________________________________________________________________________________________
Germany France United Kingdom Italy Spain Russia Netherlands Poland Belgium Switzerland Austria Sweden Ukraine Greece Portugal Denmark Czech Republic Romania Norway Finland Hungary Kazakhstan Ireland Belarus Slovakia Other Total
941.14 704.25 661.13 617.94 352.10 276.60 189.73 160.60 126.68 100.63 98.73 96.37 93.42 88.77 77.18 66.15 64.21 64.16 60.24 58.24 56.04 43.13 41.15 38.49 26.78 140.72 5,244.57
17.95% 13.43% 12.61% 11.78% 6.71% 5.27% 3.62% 3.06% 2.42% 1.92% 1.88% 1.84% 1.78% 1.69% 1.47% 1.26% 1.22% 1.22% 1.15% 1.11% 1.07% 0.82% 0.78% 0.73% 0.51% 2.68% 100.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Market Potential for Media Representatives in Europe (US $ mln): 2005
United Kingdom
Italy
France
Other Germ any
www.icongrouponline.com
©2005 ICON Group Ltd.
Europe
80 The Market for Media Representatives in Europe: 2000 - 2010 US $ mln % of Globe
Year
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
4,914.97 4,942.25 4,969.96 4,998.08 5,050.10 5,244.57 5,471.04 5,707.56 5,954.60 6,212.64 6,482.20
25.83 25.71 25.58 25.44 25.29 25.15 25.02 24.89 24.76 24.62 24.49
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
5.2
ALBANIA Media Representatives (US $ mln): Albania 2000 - 2010 Albania % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
5.18 5.11 5.04 4.97 4.95 5.22 5.54 5.89 6.26 6.65 7.06
0.11% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.11% 0.11% 0.11%
0.03% 0.03% 0.03% 0.03% 0.02% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Albania: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.10
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Tirane Durres Elbasan Shkoder Vlore Korce Berat Fier Lushnje
1,028 1,478 1,480 1,488 1,524 1,548 1,660 1,668 1,765 Total
1.69 0.59 0.58 0.57 0.51 0.46 0.31 0.30 0.20 5.22
32.42 11.33 11.19 10.90 9.76 8.90 5.88 5.74 3.87 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Europe 5.3
81
ANDORRA Media Representatives (US $ mln): Andorra 2000 - 2010 Andorra % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.51 0.52 0.53 0.55 0.56 0.57 0.59 0.60 0.62 0.63 0.65
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Andorra: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Andorra la Vella Les Escaldes Total
1,632 1,740
0.34 0.23 0.57
60.00 40.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
5.4
AUSTRIA Media Representatives (US $ mln): Austria 2000 - 2010 Austria % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
91.76 92.53 93.30 94.08 95.25 98.73 102.73 106.89 111.22 115.72 120.41
1.87% 1.87% 1.88% 1.88% 1.89% 1.88% 1.88% 1.87% 1.87% 1.86% 1.86%
0.48% 0.48% 0.48% 0.48% 0.48% 0.47% 0.47% 0.47% 0.46% 0.46% 0.45%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Europe
82 Austria: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.13 0.18 0.15 0.10 0.09 0.06 0.04 0.04 0.04 0.03 0.02 0.01 1.88
0.28 0.05 0.04 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.47
_________________________________________________________________________________________________________
Vienna Graz Linz Salzburg Innsbruck Klagenfurt Villach Wels Sankt Poelten Steyr Bregenz Eisenstadt Total
72 346 407 547 615 734 951 966 975 1,077 1,227 1,547
59.30 9.41 7.75 5.38 4.53 3.37 2.05 1.98 1.94 1.47 1.08 0.46 98.73
60.06 9.53 7.85 5.45 4.59 3.41 2.08 2.00 1.96 1.49 1.10 0.47 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
5.5
BELARUS Media Representatives (US $ mln): Belarus 2000 - 2010 Belarus % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
36.27 36.41 36.55 36.69 37.02 38.49 40.22 42.04 43.93 45.90 47.97
0.74% 0.74% 0.74% 0.73% 0.73% 0.73% 0.74% 0.74% 0.74% 0.74% 0.74%
0.19% 0.19% 0.19% 0.19% 0.19% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Europe
83 Belarus: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.28 0.09 0.06 0.06 0.05 0.05 0.04 0.03 0.03 0.02 0.02 0.02 0.73
0.07 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.18
_________________________________________________________________________________________________________
Minsk Gomel Mogilyov Vitebsk Grodno Brest Bobruysk Baranovichi Borisov Orsha Pinsk Mozyr Total
236 612 743 754 861 881 953 1,080 1,123 1,203 1,224 1,299
14.59 4.59 3.27 3.21 2.48 2.37 2.05 1.46 1.32 1.13 1.09 0.93 38.49
37.91 11.93 8.49 8.35 6.44 6.15 5.32 3.79 3.44 2.93 2.84 2.41 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
5.6
BELGIUM Media Representatives (US $ mln): Belgium 2000 - 2010 Belgium % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
119.54 119.94 120.33 120.73 121.77 126.68 132.44 138.47 144.77 151.35 158.24
2.43% 2.43% 2.42% 2.42% 2.41% 2.42% 2.42% 2.43% 2.43% 2.44% 2.44%
0.63% 0.62% 0.62% 0.61% 0.61% 0.61% 0.61% 0.60% 0.60% 0.60% 0.60%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Europe
84 Belgium: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.84 0.41 0.20 0.18 0.17 0.10 0.09 0.08 0.07 0.07 0.07 0.07 0.06 2.42
0.21 0.10 0.05 0.05 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.61
_________________________________________________________________________________________________________
Brussels Antwerp Ghent Charleroi Liege Bruges Namur Mons Leuven Aalst Mechelen Kortrijk Oostende
109 184 307 338 356 549 599 658 691 716 718 719 769 Total
44.20 21.69 10.62 9.52 9.11 5.38 4.69 4.10 3.83 3.51 3.46 3.46 3.10 126.68
34.89 17.12 8.38 7.52 7.19 4.24 3.71 3.24 3.02 2.77 2.73 2.73 2.45 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
5.7
BOSNIA AND HERZEGOVINA
Year
Media Representatives (US $ mln): Bosnia and Herzegovina 2000 - 2010 Bosnia and Herzegovina % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
3.24 3.19 3.14 3.09 3.07 3.24 3.45 3.67 3.91 4.16 4.43
0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.07% 0.07% 0.07%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
City
Bosnia and Herzegovina: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
%World
_________________________________________________________________________________________________________
Sarajevo Banja Luca Zenica Tuzla Mostar Prijedor Doboj Total
1,147 1,544 1,625 1,655 1,662 1,697 1,724
1.27 0.47 0.35 0.32 0.31 0.27 0.25 3.24
39.33 14.57 10.84 9.80 9.44 8.37 7.63 100.00
0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.06
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Europe 5.8
85
BULGARIA Media Representatives (US $ mln): Bulgaria 2000 - 2010 Bulgaria % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
22.54 22.51 22.49 22.46 22.58 23.56 24.74 25.98 27.27 28.64 30.07
0.46% 0.46% 0.45% 0.45% 0.45% 0.45% 0.45% 0.46% 0.46% 0.46% 0.46%
0.12% 0.12% 0.12% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Bulgaria: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.18 0.06 0.05 0.03 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.45
0.04 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.11
_________________________________________________________________________________________________________
Sofia Plovdiv Varna Burgas Ruse Stara Zagora Pleven Tolbukhin Sliven Shumen Pernik Total
353 797 859 1,043 1,057 1,149 1,225 1,308 1,328 1,331 1,368
9.20 2.91 2.49 1.61 1.55 1.27 1.09 0.90 0.87 0.86 0.79 23.56
39.05 12.35 10.58 6.85 6.57 5.40 4.64 3.84 3.70 3.67 3.36 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Europe 5.9
86
CROATIA Media Representatives (US $ mln): Croatia 2000 - 2010 Croatia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
11.28 11.37 11.46 11.55 11.69 12.12 12.61 13.13 13.67 14.23 14.81
0.23% 0.23% 0.23% 0.23% 0.23% 0.23% 0.23% 0.23% 0.23% 0.23% 0.23%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Croatia: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.13 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.23
0.03 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Zagreb Rijeka Split Osijek Zadar Slavonski Brod Vukovar Dubrovnik Total
443 1,199 1,239 1,301 1,427 1,457 1,543 1,597
6.85 1.14 1.05 0.93 0.68 0.62 0.47 0.38 12.12
56.52 9.38 8.71 7.65 5.58 5.10 3.90 3.17 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
5.10
CYPRUS Media Representatives (US $ mln): Cyprus 2000 - 2010 Cyprus % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
4.38 4.41 4.45 4.49 4.55 4.72 4.90 5.10 5.30 5.52 5.74
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Europe
87 Cyprus: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.03 0.01 0.01 0.09
0.01 0.01 0.00 0.00 0.02
_________________________________________________________________________________________________________
Nicosia Limassol Larnaca Famagusta Total
947 1,072 1,441 1,527
2.07 1.49 0.66 0.51 4.72
43.83 31.50 13.91 10.76 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
5.11
DENMARK Media Representatives (US $ mln): Denmark 2000 - 2010 Denmark % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
61.19 61.80 62.41 63.03 63.88 66.15 68.73 71.41 74.19 77.08 80.09
1.24% 1.25% 1.26% 1.26% 1.26% 1.26% 1.26% 1.25% 1.25% 1.24% 1.24%
0.32% 0.32% 0.32% 0.32% 0.32% 0.32% 0.31% 0.31% 0.31% 0.31% 0.30%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Denmark: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Copenhagen Aarhus Odense Aalborg Esbjerg Randers Kolding Helsingor Herning Horsens Vejle Roskilde Naestved Total
130 432 591 650 915 1,032 1,055 1,056 1,061 1,070 1,176 1,226 1,250
36.83 7.03 4.74 4.22 2.21 1.66 1.55 1.55 1.53 1.50 1.20 1.09 1.04 66.15
55.68 10.63 7.17 6.38 3.34 2.51 2.35 2.35 2.31 2.27 1.81 1.65 1.57 100.00
0.70 0.13 0.09 0.08 0.04 0.03 0.03 0.03 0.03 0.03 0.02 0.02 0.02 1.26
0.18 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.32
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Europe 5.12
88
ESTONIA Media Representatives (US $ mln): Estonia 2000 - 2010 Estonia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
7.10 7.04 6.98 6.93 6.93 7.26 7.68 8.12 8.58 9.07 9.58
0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.15% 0.15%
0.04% 0.04% 0.04% 0.04% 0.03% 0.03% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Estonia: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.08 0.02 0.01 0.01 0.01 0.00 0.00 0.14
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Tallinn Tartu Narva Kohtla-Järve Pärnu Sillamäe Rakvere Total
655 1,278 1,421 1,438 1,550 1,785 1,792
4.12 0.97 0.70 0.66 0.46 0.18 0.17 7.26
56.71 13.41 9.65 9.06 6.35 2.47 2.35 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
5.13
FINLAND Media Representatives (US $ mln): Finland 2000 - 2010 Finland % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
56.22 55.98 55.75 55.52 55.68 58.24 61.32 64.57 67.99 71.60 75.39
1.14% 1.13% 1.12% 1.11% 1.10% 1.11% 1.12% 1.13% 1.14% 1.15% 1.16%
0.30% 0.29% 0.29% 0.28% 0.28% 0.28% 0.28% 0.28% 0.28% 0.28% 0.28%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Europe
89 Finland: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.34 0.12 0.12 0.11 0.10 0.07 0.06 0.05 0.05 0.05 0.04 1.11
0.08 0.03 0.03 0.03 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.28
_________________________________________________________________________________________________________
Helsinki Tampere Espoo Turku Vantaa Oulu Lahti Pori Kuopio Jyvaskyla Kotka
208 475 484 508 545 711 733 803 807 880 930 Total
17.66 6.14 6.03 5.82 5.42 3.55 3.37 2.87 2.84 2.37 2.15 58.24
30.33 10.54 10.36 9.99 9.31 6.10 5.80 4.93 4.87 4.07 3.70 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
5.14
FRANCE Media Representatives (US $ mln): France 2000 - 2010 France % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
654.50 659.98 665.51 671.09 679.43 704.25 732.77 762.45 793.33 825.46 858.89
13.32% 13.35% 13.39% 13.43% 13.45% 13.43% 13.39% 13.36% 13.32% 13.29% 13.25%
3.44% 3.43% 3.43% 3.42% 3.40% 3.38% 3.35% 3.32% 3.30% 3.27% 3.24%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Europe
90 France: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
9.44 0.76 0.75 0.54 0.21 0.18 0.18 0.15 0.14 0.13 0.13 0.12 0.12 0.11 0.11 0.37 13.43
2.37 0.19 0.19 0.14 0.05 0.05 0.05 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.09 3.38
_________________________________________________________________________________________________________
Paris Marseille Lyon Lille Toulouse Nice Strasbourg Nantes Rennes Bordeaux Saint-Etienne Reims Le Havre Toulon Grenoble Others Total
2 123 126 153 295 344 345 400 424 436 448 479 480 505 516
495.08 39.67 39.24 28.54 10.99 9.47 9.41 8.01 7.14 6.96 6.65 6.10 6.10 5.85 5.71 19.33 704.25
70.30 5.63 5.57 4.05 1.56 1.34 1.34 1.14 1.01 0.99 0.94 0.87 0.87 0.83 0.81 2.75 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
5.15
GEORGIA Media Representatives (US $ mln): Georgia 2000 - 2010 Georgia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
10.06 10.20 10.35 10.50 10.68 11.02 11.40 11.80 12.21 12.63 13.06
0.20% 0.21% 0.21% 0.21% 0.21% 0.21% 0.21% 0.21% 0.20% 0.20% 0.20%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Europe
91 Georgia: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.13 0.02 0.02 0.01 0.01 0.01 0.00 0.00 0.21
0.03 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
T'Bilisi Kutaisi Rustavi Batumi Sukhumi Poti Tskhinvali Chiatura Total
442 1,139 1,330 1,402 1,437 1,689 1,783 1,829
6.87 1.28 0.87 0.74 0.66 0.28 0.18 0.14 11.02
62.35 11.63 7.87 6.73 5.99 2.52 1.63 1.29 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
5.16
GERMANY Media Representatives (US $ mln): Germany 2000 - 2010 Germany % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
873.31 881.07 888.91 896.81 908.30 941.14 978.78 1,017.94 1,058.65 1,101.00 1,145.04
17.77% 17.83% 17.89% 17.94% 17.99% 17.95% 17.89% 17.83% 17.78% 17.72% 17.66%
4.59% 4.58% 4.58% 4.56% 4.55% 4.51% 4.48% 4.44% 4.40% 4.36% 4.33%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Germany: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Berlin Cologne Dresden Dusseldorf Dortmund Bremen Duisburg Cottbus Dessau Total
12 87 139 144 145 148 152 430 514
191.24 53.30 33.01 31.62 31.40 30.35 29.47 7.08 5.75 413.21
20.32 5.66 3.51 3.36 3.34 3.23 3.13 0.75 0.61 43.91
3.65 1.02 0.63 0.60 0.60 0.58 0.56 0.13 0.11 7.88
0.92 0.26 0.16 0.15 0.15 0.15 0.14 0.03 0.03 1.98
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Europe 5.17
92
GREECE Media Representatives (US $ mln): Greece 2000 - 2010 Greece % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
83.39 83.79 84.19 84.60 85.43 88.77 92.68 96.75 101.01 105.46 110.10
1.70% 1.70% 1.69% 1.69% 1.69% 1.69% 1.69% 1.70% 1.70% 1.70% 1.70%
0.44% 0.44% 0.43% 0.43% 0.43% 0.43% 0.42% 0.42% 0.42% 0.42% 0.42%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Greece: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.73 0.33 0.16 0.12 0.08 0.08 0.06 0.05 0.04 0.04 1.69
0.18 0.08 0.04 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.43
_________________________________________________________________________________________________________
Athens Thessaloniki Piraeus Patras Larissa Iraklion Volos Kavalla Canea Serrai Total
127 209 376 476 619 623 776 865 958 964
38.24 17.52 8.50 6.13 4.44 4.40 3.06 2.46 2.03 1.99 88.77
43.07 19.74 9.58 6.90 5.01 4.96 3.45 2.77 2.28 2.24 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
5.18
HUNGARY Media Representatives (US $ mln): Hungary 2000 - 2010 Hungary % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
54.02 53.82 53.62 53.43 53.60 56.04 58.99 62.08 65.34 68.77 72.38
1.10% 1.09% 1.08% 1.07% 1.06% 1.07% 1.08% 1.09% 1.10% 1.11% 1.12%
0.28% 0.28% 0.28% 0.27% 0.27% 0.27% 0.27% 0.27% 0.27% 0.27% 0.27%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com www.icongrouponline.com
©2005 ICON Group Ltd.
Europe
93 Hungary: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.64 0.07 0.06 0.06 0.06 0.04 0.04 0.03 0.03 0.03 0.02 1.07
0.16 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.27
_________________________________________________________________________________________________________
Budapest Debrecen Miskolc Szeged Pécs Györ Nyiregyha Szekesfehérvar Kecskemét Szombathely Szolnok Total
136 717 742 789 800 942 990 1,007 1,030 1,107 1,143
33.35 3.47 3.28 2.98 2.89 2.08 1.88 1.80 1.67 1.37 1.28 56.04
59.51 6.19 5.85 5.32 5.15 3.71 3.35 3.21 2.98 2.45 2.28 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
5.19
ICELAND Media Representatives (US $ mln): Iceland 2000 - 2010 Iceland % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
3.17 3.18 3.19 3.19 3.22 3.35 3.51 3.67 3.84 4.02 4.21
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Iceland: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.06
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Reykjavik Kopavogur Hafnarfjordhur Akureyri Keflavik Vestmannaeyjar Akranes Husavik Isafjorour Neskaupstaour Total
972 1,661 1,679 1,680 1,828 1,880 1,881 1,933 1,934 1,984
1.96 0.31 0.29 0.29 0.14 0.10 0.10 0.06 0.06 0.04 3.35
58.54 9.15 8.54 8.54 4.27 3.05 3.05 1.83 1.83 1.22 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Europe 5.20
94
IRELAND Media Representatives (US $ mln): Ireland 2000 - 2010 Ireland % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
42.37 41.30 40.27 39.26 38.75 41.15 44.22 47.51 51.05 54.86 58.94
0.86% 0.84% 0.81% 0.79% 0.77% 0.78% 0.81% 0.83% 0.86% 0.88% 0.91%
0.22% 0.21% 0.21% 0.20% 0.19% 0.20% 0.20% 0.21% 0.21% 0.22% 0.22%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Ireland: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.57 0.11 0.05 0.03 0.03 0.78
0.14 0.03 0.01 0.01 0.01 0.20
_________________________________________________________________________________________________________
Dublin Cork Limerick Galway Waterford Total
150 518 852 1,059 1,116
30.08 5.68 2.51 1.54 1.34 41.15
73.10 13.81 6.11 3.73 3.25 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
5.21
ITALY Media Representatives (US $ mln): Italy 2000 - 2010 Italy % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
570.77 576.72 582.73 588.80 597.02 617.94 641.73 666.43 692.09 718.74 746.41
11.61% 11.67% 11.72% 11.78% 11.82% 11.78% 11.73% 11.68% 11.62% 11.57% 11.51%
3.00% 3.00% 3.00% 3.00% 2.99% 2.96% 2.93% 2.91% 2.88% 2.85% 2.82%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Europe
95 Italy: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
2.99 1.57 1.27 1.09 0.77 0.77 0.45 0.45 0.39 0.38 0.35 0.29 0.27 0.26 0.25 0.24 11.78
0.75 0.39 0.32 0.27 0.19 0.19 0.11 0.11 0.10 0.10 0.09 0.07 0.07 0.07 0.06 0.06 2.96
_________________________________________________________________________________________________________
Rome Milan Naples Turin Palermo Genoa Bologna Florence Catania Bari Venice Messina Verona Taranto Trieste Others
19 47 62 79 118 120 181 182 187 192 205 234 239 249 257 Total
156.62 82.23 66.78 56.99 40.53 40.14 23.74 23.41 20.68 19.96 18.24 15.07 14.40 13.62 13.18 12.34 617.94
25.35 13.31 10.81 9.22 6.56 6.50 3.84 3.79 3.35 3.23 2.95 2.44 2.33 2.20 2.13 2.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
5.22 Year
KAZAKHSTAN Media Representatives (US $ mln): Kazakhstan 2000 - 2010 Kazakhstan % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
44.80 43.55 42.34 41.16 40.54 43.13 46.48 50.08 53.96 58.14 62.65
0.91% 0.88% 0.85% 0.82% 0.80% 0.82% 0.85% 0.88% 0.91% 0.94% 0.97%
0.24% 0.23% 0.22% 0.21% 0.20% 0.21% 0.21% 0.22% 0.22% 0.23% 0.24%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Europe
96 Kazakhstan: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Almaty Karaganda Chimkent Semipalatinsk Pavlodar Ust-Kamenogorsk Dzhambul Tselinograd Aktyubinsk Petropavlovsk Kustanay Temirtau Uralsk Shevchenko Kzyl-Orda Others Total
374 606 791 849 856 867 889 938 977 1,000 1,027 1,044 1,066 1,174 1,192
8.54 4.65 2.98 2.53 2.51 2.45 2.33 2.10 1.92 1.83 1.70 1.61 1.51 1.20 1.16 4.13 43.13
19.81 10.78 6.90 5.86 5.81 5.69 5.39 4.86 4.44 4.23 3.93 3.72 3.51 2.79 2.69 9.57 100.00
0.16 0.09 0.06 0.05 0.05 0.05 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.02 0.02 0.08 0.82
0.04 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.02 0.21
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
5.23
LATVIA Media Representatives (US $ mln): Latvia 2000 - 2010 Latvia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
8.20 8.17 8.14 8.11 8.14 8.51 8.96 9.43 9.92 10.45 10.99
0.17% 0.17% 0.16% 0.16% 0.16% 0.16% 0.16% 0.17% 0.17% 0.17% 0.17%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Europe
97 Latvia: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.11 0.01 0.01 0.01 0.01 0.01 0.01 0.16
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Riga Daugavpils Liepaja Jelgava Jurmala Ventspils Rezekne Total
528 1,372 1,420 1,552 1,585 1,663 1,712
5.60 0.78 0.70 0.46 0.40 0.31 0.26 8.51
65.78 9.18 8.25 5.38 4.73 3.59 3.08 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
5.24
LIECHTENSTEIN
Year
Media Representatives (US $ mln): Liechtenstein 2000 - 2010 Liechtenstein % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.31 0.32 0.33 0.33 0.34 0.35 0.36 0.37 0.38 0.39 0.40
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Liechtenstein: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Schaan Vaduz Balzers Eschen Triesen Mauren Triesenberg Total
1,918 1,919 1,943 1,981 1,982 1,983 2,005
0.07 0.07 0.06 0.04 0.04 0.04 0.03 0.35
20.00 20.00 16.00 12.00 12.00 12.00 8.00 100.00
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Europe 5.25
98
LITHUANIA Media Representatives (US $ mln): Lithuania 2000 - 2010 Lithuania % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
11.88 12.00 12.11 12.22 12.38 12.83 13.33 13.86 14.41 14.98 15.57
0.24% 0.24% 0.24% 0.24% 0.25% 0.24% 0.24% 0.24% 0.24% 0.24% 0.24%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Lithuania: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Vilnius Kaunas Klaipeda Siauliai Panevezys Total
554 713 1,024 1,169 1,233
5.31 3.54 1.70 1.22 1.07 12.83
41.37 27.56 13.24 9.48 8.34 100.00
0.10 0.07 0.03 0.02 0.02 0.24
0.03 0.02 0.01 0.01 0.01 0.06
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
5.26 Year
LUXEMBOURG Media Representatives (US $ mln): Luxembourg 2000 - 2010 Luxembourg % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
7.57 7.54 7.50 7.47 7.48 7.83 8.25 8.69 9.16 9.65 10.16
0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.15% 0.16% 0.16%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Europe
99 Luxembourg: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Luxembourg Esch Differdange Dudelange Remich Petange Total
681 1,171 1,355 1,417 1,469 1,470
3.89 1.21 0.81 0.71 0.61 0.61 7.83
49.68 15.48 10.32 9.03 7.74 7.74 100.00
0.07 0.02 0.02 0.01 0.01 0.01 0.15
0.02 0.01 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
5.27
MALTA Media Representatives (US $ mln): Malta 2000 - 2010 Malta % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
2.55 2.56 2.58 2.60 2.63 2.73 2.84 2.96 3.09 3.22 3.35
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Malta: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.02 0.01 0.01 0.01 0.00 0.05
0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Birkirkara Qormi Sliema Valletta Victoria Total
1,352 1,377 1,487 1,610 1,764
0.81 0.77 0.57 0.37 0.20 2.73
29.85 28.36 20.90 13.43 7.46 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Europe 5.28
100
MOLDOVA Media Representatives (US $ mln): Moldova 2000 - 2010 Moldova % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
4.65 4.80 4.96 5.12 5.27 5.37 5.47 5.56 5.66 5.76 5.86
0.09% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.09% 0.09%
0.02% 0.02% 0.03% 0.03% 0.03% 0.03% 0.03% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Moldova: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.06 0.02 0.01 0.01 0.10
0.02 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Chisinau Tiraspol Beltsy Bendery
763 1,332 1,396 1,463 Total
3.15 0.86 0.75 0.61 5.37
58.54 16.02 14.00 11.44 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
5.29
MONACO Media Representatives (US $ mln): Monaco 2000 - 2010 Monaco % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.37 0.38 0.39 0.40 0.41 0.42 0.43 0.44 0.45 0.46 0.47
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Europe
101 Monaco: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Monte Carlo Monaco Total
1,615 1,946
0.36 0.06 0.42
86.67 13.33 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
5.30
NETHERLANDS Media Representatives (US $ mln): Netherlands 2000 - 2010 Netherlands % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
178.76 179.45 180.13 180.82 182.45 189.73 198.27 207.19 216.51 226.25 236.44
3.64% 3.63% 3.62% 3.62% 3.61% 3.62% 3.62% 3.63% 3.64% 3.64% 3.65%
0.94% 0.93% 0.93% 0.92% 0.91% 0.91% 0.91% 0.90% 0.90% 0.90% 0.89%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Netherlands: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Rotterdam Amsterdam - Haarlem Eindhoven - Tilberg Gelderland Utrecht Limburg Overijssel Groningen Friesland Zeeland Drenthe Flevoland Total
107 141 155 193 240 259 288 385 481 594 611 872
44.76 32.40 28.32 19.68 14.24 12.82 11.27 8.43 6.08 4.72 4.59 2.42 189.73
23.59 17.08 14.93 10.37 7.50 6.75 5.94 4.44 3.20 2.49 2.42 1.27 100.00
0.85 0.62 0.54 0.38 0.27 0.24 0.21 0.16 0.12 0.09 0.09 0.05 3.62
0.21 0.16 0.14 0.09 0.07 0.06 0.05 0.04 0.03 0.02 0.02 0.01 0.91
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Europe 5.31
102
NORWAY Media Representatives (US $ mln): Norway 2000 - 2010 Norway % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
55.64 56.22 56.81 57.40 58.20 60.24 62.56 64.97 67.47 70.07 72.76
1.13% 1.14% 1.14% 1.15% 1.15% 1.15% 1.14% 1.14% 1.13% 1.13% 1.12%
0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.28% 0.28% 0.28% 0.27%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Norway: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.46 0.21 0.14 0.10 0.06 0.05 0.05 0.04 0.04 1.15
0.12 0.05 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.29
_________________________________________________________________________________________________________
Oslo Bergen Trondheim Stavanger Kristiansand Drammen Tromso Alesund Bodo Total
175 291 420 566 737 822 843 981 995
24.18 11.19 7.26 5.14 3.34 2.76 2.60 1.91 1.86 60.24
40.14 18.57 12.06 8.54 5.55 4.58 4.31 3.17 3.08 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
5.32
POLAND Media Representatives (US $ mln): Poland 2000 - 2010 Poland % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
153.17 153.14 153.11 153.08 153.99 160.60 168.47 176.72 185.38 194.47 204.00
3.12% 3.10% 3.08% 3.06% 3.05% 3.06% 3.08% 3.10% 3.11% 3.13% 3.15%
0.81% 0.80% 0.79% 0.78% 0.77% 0.77% 0.77% 0.77% 0.77% 0.77% 0.77%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Europe
103 Poland: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.77 0.39 0.34 0.29 0.27 0.21 0.18 0.17 0.17 0.15 0.12 3.06
0.19 0.10 0.09 0.07 0.07 0.05 0.05 0.04 0.04 0.04 0.03 0.77
_________________________________________________________________________________________________________
Warsaw Lodz Krakow Wroclaw Poznan Gdansk Szczecin Bydgoszcz Katowice Lublin Sosnowiec Total
121 188 207 231 242 289 339 360 366 402 470
40.13 20.29 17.89 15.37 14.07 11.26 9.51 8.96 8.86 8.00 6.24 160.60
24.99 12.64 11.14 9.57 8.76 7.01 5.92 5.58 5.52 4.98 3.89 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
5.33
PORTUGAL Media Representatives (US $ mln): Portugal 2000 - 2010 Portugal % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
71.29 72.03 72.78 73.54 74.57 77.18 80.15 83.24 86.44 89.77 93.23
1.45% 1.46% 1.46% 1.47% 1.48% 1.47% 1.47% 1.46% 1.45% 1.44% 1.44%
0.37% 0.37% 0.37% 0.37% 0.37% 0.37% 0.37% 0.36% 0.36% 0.36% 0.35%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Portugal: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.72 0.30 0.08 0.07 0.07 0.05 0.05 0.04 0.04 0.04 1.47
0.18 0.08 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.37
_________________________________________________________________________________________________________
Lisbon Oporto Amadora Setubal Coimbra Braga Vila Nova de Gaia Barreiro Funchal Almada Total
128 221 628 709 724 801 808 886 960 971
37.93 15.86 4.39 3.56 3.43 2.88 2.83 2.33 2.01 1.96 77.18
49.14 20.54 5.68 4.62 4.44 3.73 3.67 3.02 2.61 2.55 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Europe 5.34
104
ROMANIA Media Representatives (US $ mln): Romania 2000 - 2010 Romania % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
58.81 59.57 60.35 61.13 62.10 64.16 66.47 68.86 71.34 73.91 76.57
1.20% 1.21% 1.21% 1.22% 1.23% 1.22% 1.21% 1.21% 1.20% 1.19% 1.18%
0.31% 0.31% 0.31% 0.31% 0.31% 0.31% 0.30% 0.30% 0.30% 0.29% 0.29%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Romania: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Bucharest Brasov Constanta Timisoara Iasi Cluj-Napoca Galati Craiova Braila Ploiesti Oradea Total
166 609 641 644 656 662 683 701 766 771 812
26.17 4.62 4.31 4.27 4.12 4.08 3.88 3.70 3.10 3.09 2.81 64.16
40.80 7.20 6.72 6.66 6.42 6.36 6.05 5.76 4.84 4.82 4.39 100.00
0.50 0.09 0.08 0.08 0.08 0.08 0.07 0.07 0.06 0.06 0.05 1.22
0.13 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.31
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Europe 5.35
105
RUSSIA Media Representatives (US $ mln): Russia 2000 - 2010 Russia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
269.86 267.80 265.75 263.72 263.81 276.60 292.23 308.74 326.18 344.61 364.08
5.49% 5.42% 5.35% 5.28% 5.22% 5.27% 5.34% 5.41% 5.48% 5.55% 5.62%
1.42% 1.39% 1.37% 1.34% 1.32% 1.33% 1.34% 1.35% 1.36% 1.37% 1.38%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Russia: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.59 0.89 0.26 0.25 0.24 0.22 0.20 0.20 0.19 0.18 0.18 0.16 0.16 0.11 0.11 0.31 5.27
0.40 0.22 0.06 0.06 0.06 0.06 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.03 0.03 0.08 1.33
_________________________________________________________________________________________________________
Moscow Saint Petersburg Nizhni Novgorod Novosibirsk Yekaterinburg Kuybyshev Omsk Chelyabinsk Kazan Rostov-on-Don Volgograd Krasnoyark Saratov Vladivostok Irkutsk Others Total
45 104 252 253 261 276 303 304 318 342 352 380 387 485 507
83.42 46.70 13.38 13.36 12.72 11.69 10.68 10.63 10.18 9.49 9.29 8.48 8.42 6.03 5.82 16.32 276.60
30.16 16.88 4.84 4.83 4.60 4.23 3.86 3.84 3.68 3.43 3.36 3.07 3.04 2.18 2.11 5.90 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Europe 5.36
106
SAN MARINO Media Representatives (US $ mln): San Marino 2000 - 2010 San Marino % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.43 0.42 0.42 0.41 0.41 0.43 0.46 0.49 0.52 0.55 0.59
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
San Marino: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Serravalle San Marino Total
1,695 1,812
0.27 0.16 0.43
63.64 36.36 100.00
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
5.37
SLOVAKIA Media Representatives (US $ mln): Slovakia 2000 - 2010 Slovakia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
24.55 24.86 25.19 25.51 25.92 26.78 27.74 28.74 29.78 30.85 31.96
0.50% 0.50% 0.51% 0.51% 0.51% 0.51% 0.51% 0.50% 0.50% 0.50% 0.49%
0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.12% 0.12% 0.12%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Europe
107 Slovakia: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.18 0.07 0.06 0.05 0.03 0.03 0.02 0.02 0.02 0.02 0.01 0.01 0.51
0.05 0.02 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.13
_________________________________________________________________________________________________________
Prague Bratislava Brno Ostrava Kosice Plzen Olomouc Usti nad Labem Liberec Hradec Kralove Pardubice Ceske Budejovice Total
334 725 772 837 1,001 1,102 1,340 1,345 1,348 1,363 1,390 1,391
9.61 3.42 3.09 2.63 1.82 1.39 0.84 0.84 0.82 0.80 0.76 0.76 26.78
35.87 12.79 11.54 9.82 6.81 5.21 3.15 3.12 3.06 2.97 2.83 2.83 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
5.38
SLOVENIA Media Representatives (US $ mln): Slovenia 2000 - 2010 Slovenia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
10.65 10.66 10.67 10.69 10.76 11.21 11.75 12.30 12.89 13.50 14.14
0.22% 0.22% 0.21% 0.21% 0.21% 0.21% 0.21% 0.22% 0.22% 0.22% 0.22%
0.06% 0.06% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Slovenia: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.10 0.06 0.01 0.01 0.01 0.01 0.01 0.21
0.03 0.02 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Ljubljana Maribor Koper Kranj Celje Jesenice Trbovlje
551 748 1,405 1,475 1,482 1,627 1,628 Total
5.34 3.26 0.74 0.60 0.58 0.35 0.35 11.21
47.66 29.06 6.56 5.31 5.16 3.13 3.13 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Europe 5.39
108
SPAIN Media Representatives (US $ mln): Spain 2000 - 2010 Spain % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
331.75 333.02 334.30 335.58 338.59 352.10 367.95 384.50 401.81 419.89 438.78
6.75% 6.74% 6.73% 6.71% 6.70% 6.71% 6.73% 6.74% 6.75% 6.76% 6.77%
1.74% 1.73% 1.72% 1.71% 1.70% 1.69% 1.68% 1.68% 1.67% 1.66% 1.66%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Spain: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.93 1.06 0.46 0.41 0.36 0.35 0.24 0.22 0.21 0.19 0.19 0.19 0.17 0.16 0.16 0.42 6.71
0.49 0.27 0.11 0.10 0.09 0.09 0.06 0.06 0.05 0.05 0.05 0.05 0.04 0.04 0.04 0.10 1.69
_________________________________________________________________________________________________________
Madrid Barcelona Valencia Sevilla Zaragoza Malaga Bilbao Las Palmas Valladolid Palma Murcia Cordoba Hospitalet Alicante Granada Others Total
35 82 179 185 200 204 265 275 299 321 322 329 357 384 388
101.36 55.70 23.93 21.41 18.79 18.50 12.49 11.70 10.75 10.03 9.97 9.74 9.09 8.43 8.40 21.80 352.10
28.79 15.82 6.80 6.08 5.34 5.25 3.55 3.32 3.05 2.85 2.83 2.77 2.58 2.40 2.39 6.19 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Europe 5.40
109
SWEDEN Media Representatives (US $ mln): Sweden 2000 - 2010 Sweden % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
91.22 91.43 91.64 91.85 92.57 96.37 100.85 105.54 110.45 115.59 120.96
1.86% 1.85% 1.84% 1.84% 1.83% 1.84% 1.84% 1.85% 1.85% 1.86% 1.87%
0.48% 0.48% 0.47% 0.47% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46% 0.46%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Sweden: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.47 0.30 0.16 0.11 0.08 0.08 0.08 0.08 0.08 0.07 0.07 0.06 0.06 0.06 0.05 1.84
0.12 0.08 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.46
_________________________________________________________________________________________________________
Stockholm Göteborg Malmö Uppsala Örebro Linköping Norrköping Västeras Jönköping Helsingborg Boras Sundsvall Umea Gävle Skelleftea Total
173 224 379 494 626 632 633 634 663 679 700 729 749 753 830
24.49 15.78 8.49 5.93 4.39 4.36 4.36 4.36 4.03 3.92 3.70 3.40 3.26 3.22 2.71 96.37
25.41 16.37 8.81 6.15 4.56 4.52 4.52 4.52 4.18 4.06 3.84 3.53 3.38 3.34 2.81 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Europe 5.41
110
SWITZERLAND
Year
Media Representatives (US $ mln): Switzerland 2000 - 2010 Switzerland % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
93.38 94.21 95.04 95.89 97.12 100.63 104.65 108.84 113.19 117.72 122.43
1.90% 1.91% 1.91% 1.92% 1.92% 1.92% 1.91% 1.91% 1.90% 1.89% 1.89%
0.49% 0.49% 0.49% 0.49% 0.49% 0.48% 0.48% 0.47% 0.47% 0.47% 0.46%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Switzerland: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Zürich Basel Geneva Bern Lausanne Winterthur Saint Gallen Luzern Biel Thun Koniz Total
161 251 260 302 328 451 520 605 669 802 815
27.27 13.52 12.74 10.72 9.79 6.60 5.67 4.66 3.96 2.88 2.80 100.63
27.10 13.44 12.66 10.66 9.73 6.56 5.64 4.63 3.94 2.86 2.78 100.00
0.52 0.26 0.24 0.20 0.19 0.13 0.11 0.09 0.08 0.05 0.05 1.92
0.13 0.06 0.06 0.05 0.05 0.03 0.03 0.02 0.02 0.01 0.01 0.48
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Europe 5.42
111
UKRAINE Media Representatives (US $ mln): Ukraine 2000 - 2010 Ukraine % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
90.73 90.17 89.61 89.06 89.19 93.42 98.55 103.97 109.69 115.73 122.09
1.85% 1.82% 1.80% 1.78% 1.77% 1.78% 1.80% 1.82% 1.84% 1.86% 1.88%
0.48% 0.47% 0.46% 0.45% 0.45% 0.45% 0.45% 0.45% 0.46% 0.46% 0.46%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Ukraine: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.33 0.20 0.15 0.14 0.14 0.11 0.10 0.09 0.07 0.06 0.06 0.05 0.05 0.05 0.05 0.13 1.78
0.08 0.05 0.04 0.04 0.04 0.03 0.03 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.03 0.45
_________________________________________________________________________________________________________
Kiev Kharkiv Dnipropetrovsk Odessa Donetsk Zaporozhye Lviv Krivoy Rog Mariupol (Zhdanov) Nikolayev Lugansk Makeyevka Vinnitsa Sevastopol Kherson Others Total
211 301 405 417 418 499 558 590 722 736 739 804 860 879 882
17.22 10.72 7.85 7.42 7.39 5.89 5.26 4.75 3.44 3.35 3.31 2.86 2.49 2.37 2.36 6.73 93.42
18.44 11.48 8.40 7.95 7.91 6.30 5.63 5.08 3.68 3.58 3.54 3.06 2.67 2.54 2.53 7.20 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Europe 5.43
112
UNITED KINGDOM
Year
Media Representatives (US $ mln): United Kingdom 2000 - 2010 United Kingdom % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
613.48 618.94 624.44 629.99 638.06 661.13 687.58 715.08 743.68 773.43 804.37
12.48% 12.52% 12.56% 12.60% 12.63% 12.61% 12.57% 12.53% 12.49% 12.45% 12.41%
3.22% 3.22% 3.21% 3.21% 3.20% 3.17% 3.14% 3.12% 3.09% 3.07% 3.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
City
United Kingdom: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
%World
_________________________________________________________________________________________________________
London Birmingham Manchester Leeds Bradford Liverpool Sheffield Bristol Coventry Nottingham Leicester Hull Total
8 64 66 85 86 132 146 156 159 167 171 183
231.60 64.36 63.93 53.48 53.48 34.47 30.77 28.11 27.90 26.12 24.69 22.23 661.13
35.03 9.73 9.67 8.09 8.09 5.21 4.65 4.25 4.22 3.95 3.73 3.36 100.00
4.42 1.23 1.22 1.02 1.02 0.66 0.59 0.54 0.53 0.50 0.47 0.42 12.61
1.11 0.31 0.31 0.26 0.26 0.17 0.15 0.13 0.13 0.13 0.12 0.11 3.17
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Latin America
6 6.1
113
LATIN AMERICA EXECUTIVE SUMMARY
Country
Market Potential for Media Representatives in Latin America (US $ mln): 2005 Latent Demand US $ mln % of Latin America
_________________________________________________________________________________________________________
Brazil Mexico Argentina Colombia Chile Venezuela Peru Guatemala Ecuador Uruguay Paraguay Costa Rica El Salvador Bolivia Honduras Panama Nicaragua Guyana Suriname French Guiana Belize Falkland Islands Total
552.52 453.68 228.93 121.53 75.33 71.14 59.97 22.46 17.89 14.77 12.61 12.15 11.64 10.14 8.34 8.05 6.43 1.65 0.71 0.48 0.39 0.03 1,690.84
32.68% 26.83% 13.54% 7.19% 4.46% 4.21% 3.55% 1.33% 1.06% 0.87% 0.75% 0.72% 0.69% 0.60% 0.49% 0.48% 0.38% 0.10% 0.04% 0.03% 0.02% 0.00% 100.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Market Potential for Media Representatives in Latin America (US $ mln): 2005
Argentina Mexico
Colom bia
Other Brazil
www.icongrouponline.com
©2005 ICON Group Ltd.
Latin America
Year
114 The Market for Media Representatives in Latin America: 2000 - 2010 US $ mln % of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
1,600.20 1,603.79 1,607.57 1,611.55 1,624.51 1,690.84 1,769.19 1,851.37 1,937.56 2,027.98 2,122.85
8.41 8.34 8.27 8.20 8.13 8.11 8.09 8.07 8.06 8.04 8.02
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
6.2 Year
ARGENTINA Media Representatives (US $ mln): Argentina 2000 - 2010 Argentina % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
205.35 209.50 213.74 218.06 222.71 228.93 235.57 242.40 249.43 256.66 264.10
12.83% 13.06% 13.30% 13.53% 13.71% 13.54% 13.31% 13.09% 12.87% 12.66% 12.44%
1.08% 1.09% 1.10% 1.11% 1.12% 1.10% 1.08% 1.06% 1.04% 1.02% 1.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Latin America
115 Argentina: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Buenos Aires Santa Fe Cordoba Mendoza Tucumán Entre Rios Salta Rosario Misiones Chaco Corrientes Santiago del Estero Río Negro Jujuy San Juan Others Total
157 158 160 238 278 320 347 368 370 372 392 454 542 550 561
27.95 27.93 27.82 14.42 11.61 10.08 9.40 8.80 8.73 8.55 8.24 6.58 5.47 5.37 5.24 42.75 228.93
12.21 12.20 12.15 6.30 5.07 4.40 4.11 3.84 3.82 3.73 3.60 2.87 2.39 2.35 2.29 18.67 100.00
1.65 1.65 1.65 0.85 0.69 0.60 0.56 0.52 0.52 0.51 0.49 0.39 0.32 0.32 0.31 2.53 13.54
0.13 0.13 0.13 0.07 0.06 0.05 0.05 0.04 0.04 0.04 0.04 0.03 0.03 0.03 0.03 0.21 1.10
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
6.3
BELIZE Media Representatives (US $ mln): Belize 2000 - 2010 Belize % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.36 0.36 0.37 0.37 0.37 0.39 0.40 0.42 0.44 0.46 0.48
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Belize: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.00 0.00 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Belize City Orange Walk Corozal Dangriga Belmopan Total
1,737 1,968 1,969 1,987 2,028
0.23 0.05 0.05 0.04 0.02 0.39
60.00 12.50 12.50 10.00 5.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Latin America 6.4
116
BOLIVIA Media Representatives (US $ mln): Bolivia 2000 - 2010 Bolivia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
9.33 9.44 9.55 9.66 9.80 10.14 10.52 10.91 11.32 11.74 12.18
0.58% 0.59% 0.59% 0.60% 0.60% 0.60% 0.59% 0.59% 0.58% 0.58% 0.57%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Bolivia: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.25 0.15 0.09 0.05 0.03 0.02 0.02 0.60
0.02 0.01 0.01 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
La Paz Santa Cruz Cochabamba Oruro Potosi Sucre Tarija Total
651 855 1,063 1,371 1,555 1,598 1,710
4.22 2.51 1.52 0.78 0.46 0.38 0.26 10.14
41.65 24.74 15.01 7.72 4.49 3.78 2.60 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
6.5
BRAZIL Media Representatives (US $ mln): Brazil 2000 - 2010 Brazil % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
522.18 523.65 525.13 526.61 530.94 552.52 577.94 604.53 632.33 661.42 691.85
32.63% 32.65% 32.67% 32.68% 32.68% 32.68% 32.67% 32.65% 32.64% 32.61% 32.59%
2.74% 2.72% 2.70% 2.68% 2.66% 2.65% 2.64% 2.64% 2.63% 2.62% 2.61%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Latin America
117 Brazil: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
4.36 2.46 0.96 0.91 0.82 0.81 0.60 0.58 0.58 0.57 0.48 0.42 0.39 0.37 0.36 18.00 32.68
0.35 0.20 0.08 0.07 0.07 0.07 0.05 0.05 0.05 0.05 0.04 0.03 0.03 0.03 0.03 1.46 2.65
_________________________________________________________________________________________________________
Sao Paulo Rio de Janeiro Salvador Belo Horizonte Fortaleza Brasilia Curitiba Recife Belem Pórto Alegre Manaus Goiânia Campinas Guarulhos Sao Gonçalo Others Total
55 117 216 229 247 250 315 326 331 335 396 422 453 471 482
73.78 41.58 16.30 15.45 13.85 13.62 10.23 9.86 9.73 9.60 8.08 7.18 6.59 6.23 6.06 304.40 552.52
13.35 7.53 2.95 2.80 2.51 2.47 1.85 1.78 1.76 1.74 1.46 1.30 1.19 1.13 1.10 55.09 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
6.6
CHILE Media Representatives (US $ mln): Chile 2000 - 2010 Chile % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
72.61 72.34 72.08 71.81 72.05 75.33 79.29 83.45 87.83 92.44 97.29
4.54% 4.51% 4.48% 4.46% 4.44% 4.46% 4.48% 4.51% 4.53% 4.56% 4.58%
0.38% 0.38% 0.37% 0.37% 0.36% 0.36% 0.36% 0.36% 0.37% 0.37% 0.37%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Latin America
118 Chile: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
2.86 0.22 0.20 0.19 0.16 0.16 0.15 0.12 0.11 0.11 0.09 0.08 4.46
0.23 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.36
_________________________________________________________________________________________________________
Santiago Concepcion Viña del Mar Valparaiso Talcahuano Temuco Antofagasta Rancagua Talca Arica Puerto Montt Punta Arenas Total
96 697 728 760 817 826 844 937 976 985 1,081 1,146
48.32 3.71 3.41 3.17 2.79 2.73 2.56 2.10 1.92 1.90 1.46 1.27 75.33
64.14 4.92 4.53 4.21 3.70 3.62 3.40 2.79 2.55 2.52 1.93 1.69 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
6.7
COLOMBIA Media Representatives (US $ mln): Colombia 2000 - 2010 Colombia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
112.77 113.78 114.79 115.81 117.29 121.53 126.39 131.45 136.71 142.17 147.86
7.05% 7.09% 7.14% 7.19% 7.22% 7.19% 7.14% 7.10% 7.06% 7.01% 6.97%
0.59% 0.59% 0.59% 0.59% 0.59% 0.58% 0.58% 0.57% 0.57% 0.56% 0.56%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Latin America
119 Colombia: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Bogota Cali Medell¡n Barranquilla Cartagena Bucaramanga Cucuta Pereira Manizales Ibague Armenia Santa Marta Neiva Pasto Monteria Others Total
84 218 226 465 468 741 775 820 873 888 1,012 1,109 1,177 1,206 1,240
55.12 15.92 15.57 6.33 6.27 3.30 3.07 2.77 2.41 2.33 1.78 1.36 1.20 1.12 1.05 1.92 121.53
45.36 13.10 12.81 5.21 5.16 2.71 2.53 2.28 1.99 1.91 1.46 1.12 0.99 0.92 0.87 1.58 100.00
3.26 0.94 0.92 0.37 0.37 0.20 0.18 0.16 0.14 0.14 0.11 0.08 0.07 0.07 0.06 0.11 7.19
0.26 0.08 0.07 0.03 0.03 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.58
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
6.8 Year
COSTA RICA Media Representatives (US $ mln): Costa Rica 2000 - 2010 Costa Rica % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
11.28 11.38 11.48 11.58 11.73 12.15 12.64 13.14 13.67 14.22 14.79
0.70% 0.71% 0.71% 0.72% 0.72% 0.72% 0.71% 0.71% 0.71% 0.70% 0.70%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Latin America
120 Costa Rica: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
San Jose Alajuela Cartago Puntarenas Heredia Limon Liberia Total
627 892 1,049 1,110 1,269 1,270 1,516
4.39 2.31 1.59 1.35 0.99 0.99 0.52 12.15
36.14 19.04 13.08 11.14 8.16 8.16 4.27 100.00
0.26 0.14 0.09 0.08 0.06 0.06 0.03 0.72
0.02 0.01 0.01 0.01 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
6.9
ECUADOR Media Representatives (US $ mln): Ecuador 2000 - 2010 Ecuador % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
16.05 16.37 16.70 17.04 17.40 17.89 18.41 18.94 19.49 20.06 20.64
1.00% 1.02% 1.04% 1.06% 1.07% 1.06% 1.04% 1.02% 1.01% 0.99% 0.97%
0.08% 0.09% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08% 0.08% 0.08% 0.08%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Ecuador: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.45 0.33 0.06 0.04 0.04 0.04 0.04 0.03 0.03 1.06
0.04 0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09
_________________________________________________________________________________________________________
Guayaquil Quito Cuenca Machala Portoviejo Riobamba Ambato Manta Esmeraldas Total
412 537 1,276 1,413 1,422 1,428 1,472 1,481 1,520
7.61 5.53 0.98 0.71 0.70 0.67 0.60 0.58 0.52 17.89
42.53 30.89 5.46 3.98 3.90 3.75 3.35 3.25 2.88 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Latin America 6.10
121
EL SALVADOR Media Representatives (US $ mln): El Salvador 2000 - 2010 El Salvador % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
10.72 10.84 10.96 11.09 11.25 11.64 12.08 12.53 13.00 13.49 13.99
0.67% 0.68% 0.68% 0.69% 0.69% 0.69% 0.68% 0.68% 0.67% 0.66% 0.66%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
El Salvador: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
San Salvador Santa Ana San Miguel Nueva San Salvador Sonsonate Cojutepeque Total
455 968 1,163 1,401 1,429 1,562
6.57 1.97 1.24 0.74 0.67 0.44 11.64
56.44 16.93 10.67 6.38 5.77 3.80 100.00
0.39 0.12 0.07 0.04 0.04 0.03 0.69
0.03 0.01 0.01 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
6.11 Year
FALKLAND ISLANDS Media Representatives (US $ mln): Falkland Islands 2000 - 2010 Falkland Islands % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.02 0.02 0.02 0.02 0.02 0.03 0.03 0.03 0.03 0.03 0.03
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Latin America
122 Falkland Islands: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Stanley
2,019 Total
0.03 0.03
100.00 100.00
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
6.12
FRENCH GUIANA
Year
Media Representatives (US $ mln): French Guiana 2000 - 2010 French Guiana % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.42 0.43 0.45 0.46 0.47 0.48 0.49 0.50 0.52 0.53 0.54
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
City
French Guiana: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
%World
_________________________________________________________________________________________________________
Cayenne Kourou Remire Saint Laurent Sinnamary Total
1,653 1,944 1,970 1,985 2,035
0.32 0.06 0.05 0.04 0.02 0.48
66.67 11.67 10.00 8.33 3.33 100.00
0.02 0.00 0.00 0.00 0.00 0.03
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Latin America 6.13
123
GUATEMALA Media Representatives (US $ mln): Guatemala 2000 - 2010 Guatemala % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
20.84 21.03 21.21 21.40 21.68 22.46 23.36 24.29 25.26 26.27 27.32
1.30% 1.31% 1.32% 1.33% 1.33% 1.33% 1.32% 1.31% 1.30% 1.30% 1.29%
0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.10% 0.10%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Guatemala: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Guatemala City Escuintla Quezaltenango Puerto Barrios Retalhuleu Coban Chiquimula Mazatenango Total
212 1,172 1,197 1,393 1,403 1,425 1,426 1,465
16.62 1.21 1.15 0.75 0.74 0.69 0.68 0.61 22.46
74.02 5.39 5.11 3.36 3.29 3.08 3.01 2.73 100.00
0.98 0.07 0.07 0.04 0.04 0.04 0.04 0.04 1.33
0.08 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.11
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
6.14
GUYANA Media Representatives (US $ mln): Guyana 2000 - 2010 Guyana % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
1.53 1.55 1.56 1.57 1.60 1.65 1.72 1.79 1.86 1.93 2.01
0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.09%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Latin America
124 Guyana: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.07 0.01 0.01 0.00 0.00 0.10
0.01 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Georgetown Linden New Amsterdam Corriverton Mahaicony Total
1,162 1,774 1,850 1,922 2,000
1.24 0.19 0.12 0.07 0.03 1.65
75.19 11.28 7.52 4.14 1.88 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
6.15
HONDURAS Media Representatives (US $ mln): Honduras 2000 - 2010 Honduras % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
7.98 7.97 7.96 7.95 8.00 8.34 8.76 9.20 9.66 10.14 10.65
0.50% 0.50% 0.50% 0.49% 0.49% 0.49% 0.50% 0.50% 0.50% 0.50% 0.50%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Honduras: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Tegucigalpa San Pedro Sula La Ceiba Choluteca El Progreso Puerto Cortes Comayagua Tela Siguatepeque Santa Rosa de Copan Danli Total
696 858 1,596 1,602 1,621 1,728 1,773 1,804 1,818 1,853 1,859
3.74 2.50 0.38 0.38 0.36 0.24 0.19 0.16 0.15 0.12 0.12 8.34
44.79 29.98 4.61 4.54 4.26 2.94 2.24 1.96 1.82 1.47 1.40 100.00
0.22 0.15 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.49
0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Latin America 6.16
125
MEXICO Media Representatives (US $ mln): Mexico 2000 - 2010 Mexico % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
447.97 442.80 437.68 432.62 431.47 453.68 481.13 510.24 541.11 573.84 608.56
27.99% 27.61% 27.23% 26.85% 26.56% 26.83% 27.19% 27.56% 27.93% 28.30% 28.67%
2.35% 2.30% 2.25% 2.20% 2.16% 2.18% 2.20% 2.23% 2.25% 2.27% 2.30%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Mexico: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
7.62 1.47 1.11 1.10 0.98 0.94 0.91 0.89 0.63 0.63 0.62 0.56 0.56 0.52 0.52 7.78 26.83
0.62 0.12 0.09 0.09 0.08 0.08 0.07 0.07 0.05 0.05 0.05 0.05 0.05 0.04 0.04 0.63 2.18
_________________________________________________________________________________________________________
Mexico City Guadalajara Nezahualcoyotl Puebla Monterrey Leon Ciudad Juarez Tijuana Culiacan Mexicali Acapulco Chihuahua S. Luis Potosi Aguascalientes Morelia Others Total
25 170 201 203 214 222 230 233 308 309 312 336 341 367 369
128.92 24.82 18.75 18.58 16.54 15.84 15.38 15.07 10.58 10.58 10.44 9.54 9.50 8.85 8.78 131.51 453.68
28.42 5.47 4.13 4.10 3.64 3.49 3.39 3.32 2.33 2.33 2.30 2.10 2.10 1.95 1.94 28.99 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Latin America 6.17
126
NICARAGUA Media Representatives (US $ mln): Nicaragua 2000 - 2010 Nicaragua % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
6.15 6.14 6.14 6.13 6.16 6.43 6.75 7.09 7.44 7.82 8.21
0.38% 0.38% 0.38% 0.38% 0.38% 0.38% 0.38% 0.38% 0.38% 0.39% 0.39%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Nicaragua: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Managua Rosita Leon Granada Masaya Chinandega Matagalpa San Carlos Esteli Total
781 1,085 1,557 1,589 1,639 1,664 1,800 1,817 1,836
3.04 1.45 0.45 0.40 0.33 0.30 0.16 0.15 0.14 6.43
47.30 22.54 7.00 6.17 5.20 4.72 2.57 2.36 2.15 100.00
0.18 0.09 0.03 0.02 0.02 0.02 0.01 0.01 0.01 0.38
0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
6.18
PANAMA Media Representatives (US $ mln): Panama 2000 - 2010 Panama % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
7.41 7.50 7.58 7.67 7.78 8.05 8.35 8.67 8.99 9.33 9.68
0.46% 0.47% 0.47% 0.48% 0.48% 0.48% 0.47% 0.47% 0.46% 0.46% 0.46%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Latin America
127 Panama: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.30 0.05 0.04 0.03 0.02 0.02 0.01 0.01 0.48
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Panama Colon David La Chorrera Penonome Santiago Bocas del Toro Tocumen Total
572 1,336 1,462 1,492 1,612 1,617 1,849 1,858
5.06 0.85 0.62 0.56 0.36 0.36 0.12 0.12 8.05
62.90 10.55 7.64 6.94 4.51 4.46 1.54 1.46 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
6.19
PARAGUAY Media Representatives (US $ mln): Paraguay 2000 - 2010 Paraguay % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
11.35 11.57 11.79 12.01 12.26 12.61 12.99 13.38 13.78 14.20 14.62
0.71% 0.72% 0.73% 0.75% 0.75% 0.75% 0.73% 0.72% 0.71% 0.70% 0.69%
0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Paraguay: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Asuncion Puerto Stroessner Pedro Juan Caballero San Lorenzo Fernando de la Mora Encarnacion Concepción Pilar Villarrica Coronel Oviedo Caaguazu Total
413 1,198 1,346 1,347 1,400 1,651 1,699 1,700 1,741 1,742 1,757
7.55 1.14 0.83 0.83 0.75 0.32 0.27 0.27 0.23 0.23 0.21 12.61
59.85 9.03 6.57 6.57 5.91 2.55 2.13 2.13 1.81 1.81 1.64 100.00
0.45 0.07 0.05 0.05 0.04 0.02 0.02 0.02 0.01 0.01 0.01 0.75
0.04 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Latin America 6.20
128
PERU Media Representatives (US $ mln): Peru 2000 - 2010 Peru % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
56.16 56.49 56.82 57.15 57.75 59.97 62.55 65.24 68.04 70.97 74.02
3.51% 3.52% 3.53% 3.55% 3.55% 3.55% 3.54% 3.52% 3.51% 3.50% 3.49%
0.30% 0.29% 0.29% 0.29% 0.29% 0.29% 0.29% 0.28% 0.28% 0.28% 0.28%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Peru: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.99 0.26 0.24 0.21 0.17 0.13 0.12 0.11 0.11 0.09 0.06 0.06 3.55
0.16 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.29
_________________________________________________________________________________________________________
Lima Arequipa Callao Trujillo Chiclayo Piura Chimbote Cuzco Iquitos Huancayo Sullana Pucallpa Total
134 639 659 706 799 925 956 994 1,004 1,084 1,234 1,251
33.64 4.33 4.09 3.59 2.89 2.17 2.04 1.86 1.81 1.45 1.07 1.03 59.97
56.10 7.21 6.82 5.98 4.81 3.62 3.40 3.11 3.02 2.42 1.78 1.72 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Latin America 6.21
129
SURINAME Media Representatives (US $ mln): Suriname 2000 - 2010 Suriname % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.62 0.63 0.65 0.67 0.69 0.71 0.72 0.73 0.75 0.76 0.78
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Suriname: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Paramaribo Nieuw Nickerie Marienburg Moengo Totness Total
1,461 1,972 2,022 2,051 2,059
0.62 0.05 0.02 0.01 0.01 0.71
87.39 6.72 3.36 1.68 0.84 100.00
0.04 0.00 0.00 0.00 0.00 0.04
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
6.22
URUGUAY Media Representatives (US $ mln): Uruguay 2000 - 2010 Uruguay % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
12.86 13.25 13.65 14.06 14.47 14.77 15.06 15.35 15.65 15.96 16.27
0.80% 0.83% 0.85% 0.87% 0.89% 0.87% 0.85% 0.83% 0.81% 0.79% 0.77%
0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Latin America
130 Uruguay: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.65 0.04 0.04 0.03 0.03 0.02 0.02 0.02 0.02 0.87
0.05 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.07
_________________________________________________________________________________________________________
Montevideo Salto Paysandu Las Piedras Rivera Melo Tacuarembo Mercedes Minas Total
294 1,412 1,434 1,508 1,535 1,607 1,624 1,647 1,657
11.01 0.71 0.66 0.54 0.49 0.37 0.35 0.33 0.31 14.77
74.51 4.84 4.48 3.64 3.34 2.51 2.39 2.21 2.09 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
6.23 Year
VENEZUELA Media Representatives (US $ mln): Venezuela 2000 - 2010 Venezuela % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
66.22 66.74 67.26 67.79 68.61 71.14 74.06 77.09 80.25 83.54 86.97
4.14% 4.16% 4.18% 4.21% 4.22% 4.21% 4.19% 4.16% 4.14% 4.12% 4.10%
0.35% 0.35% 0.35% 0.35% 0.34% 0.34% 0.34% 0.34% 0.33% 0.33% 0.33%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Latin America
131 Venezuela: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Caracas Maracaibo Valencia Maracay Barquisimeto Petare Ciudad Guayana San Cristobal La Guaira Baruta Ciudad Bolivar Maturin Merida Cumana Barcelona Others Total
197 421 461 580 664 809 821 989 1,011 1,075 1,083 1,093 1,097 1,106 1,137
19.00 7.22 6.41 4.84 4.02 2.82 2.77 1.88 1.79 1.48 1.45 1.42 1.41 1.38 1.29 11.97 71.14
26.70 10.15 9.01 6.80 5.65 3.97 3.89 2.65 2.51 2.08 2.04 1.99 1.98 1.95 1.81 16.83 100.00
1.12 0.43 0.38 0.29 0.24 0.17 0.16 0.11 0.11 0.09 0.09 0.08 0.08 0.08 0.08 0.71 4.21
0.09 0.03 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.06 0.34
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
North America & the Caribbean
7 7.1
132
NORTH AMERICA & THE CARIBBEAN EXECUTIVE SUMMARY
Market Potential for Media Representatives in North America & the Caribbean (US $ mln): 2005 Country Latent Demand US $ mln % of North America & the Caribbean
_________________________________________________________________________________________________________
United States Canada Dominican Republic Puerto Rico Cuba Haiti Trinidad and Tobago Jamaica Bahamas Martinique Barbados Guadeloupe Netherlands Antilles Bermuda Aruba Virgin Islands, US Greenland Cayman Islands St. Lucia Antigua and Barbuda Grenada St. Vincent and the Grenadines British Virgin Islands Dominica St. Kitts and Nevis Other Total
4,890.36 378.98 24.05 18.94 9.45 6.12 5.50 4.65 2.20 2.10 1.94 1.77 1.13 1.01 0.97 0.86 0.53 0.46 0.34 0.26 0.20 0.16 0.15 0.14 0.13 0.16 5,352.57
91.36% 7.08% 0.45% 0.35% 0.18% 0.11% 0.10% 0.09% 0.04% 0.04% 0.04% 0.03% 0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 100.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Market Potential for Media Representatives in North America & the Caribbean (US $ mln): 2005
Canada Dom inican Republic Puerto Rico United States
www.icongrouponline.com
Other
©2005 ICON Group Ltd.
North America & the Caribbean
Year
133
The Market for Media Representatives in North America & the Caribbean: 2000 - 2010 US $ mln % of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
4,269.28 4,461.84 4,664.00 4,876.24 5,101.49 5,352.57 5,618.58 5,897.84 6,191.00 6,498.76 6,821.84
22.44 23.21 24.01 24.82 25.55 25.67 25.70 25.72 25.74 25.75 25.77
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
7.2
ANTIGUA AND BARBUDA
Year
Media Representatives (US $ mln): Antigua and Barbuda 2000 - 2010 Antigua and Barbuda % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.25 0.25 0.25 0.25 0.25 0.26 0.27 0.29 0.30 0.31 0.33
0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
City
Antigua and Barbuda: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
%World
_________________________________________________________________________________________________________
Saint John's Codrington Total
1,719 2,057
0.25 0.01 0.26
97.30 2.70 100.00
0.00 0.00 0.00
0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
North America & the Caribbean 7.3
134
ARUBA Media Representatives (US $ mln): Aruba 2000 - 2010 Aruba % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.91 0.92 0.92 0.93 0.94 0.97 1.02 1.06 1.10 1.15 1.20
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Aruba: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01 0.02
0.00 0.00 0.00
_________________________________________________________________________________________________________
Oranjestad Sint Nicolaas Total
1,513 1,558
0.53 0.45 0.97
54.05 45.95 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
7.4
BAHAMAS Media Representatives (US $ mln): Bahamas 2000 - 2010 Bahamas % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
2.09 2.09 2.10 2.10 2.12 2.20 2.31 2.42 2.53 2.65 2.78
0.05% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
North America & the Caribbean
135
Bahamas: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Nassau Freeport
993 1,642 Total
1.87 0.33 2.20
84.91 15.09 100.00
0.03 0.01 0.04
0.01 0.00 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
7.5
BARBADOS Media Representatives (US $ mln): Barbados 2000 - 2010 Barbados % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
1.80 1.81 1.83 1.85 1.88 1.94 2.02 2.10 2.18 2.26 2.35
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.03% 0.03%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Barbados: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Bridgetown Total
974
1.94 1.94
100.00 100.00
0.04 0.04
0.01 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
North America & the Caribbean 7.6
136
BERMUDA Media Representatives (US $ mln): Bermuda 2000 - 2010 Bermuda % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.92 0.93 0.95 0.97 0.98 1.01 1.05 1.08 1.12 1.15 1.19
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Bermuda: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Hamilton Saint George Total
1,467 1,583
0.61 0.41 1.01
60.00 40.00 100.00
0.01 0.01 0.02
0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
7.7
CANADA Media Representatives (US $ mln): Canada 2000 - 2010 Canada % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
358.71 359.54 360.38 361.21 364.05 378.98 396.60 415.04 434.34 454.54 475.68
8.40% 8.06% 7.73% 7.41% 7.14% 7.08% 7.06% 7.04% 7.02% 6.99% 6.97%
1.89% 1.87% 1.85% 1.84% 1.82% 1.82% 1.81% 1.81% 1.81% 1.80% 1.80%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
North America & the Caribbean
137
Canada: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
2.12 1.80 0.85 0.51 0.39 0.37 0.35 0.19 0.11 0.10 0.07 0.07 0.06 0.04 0.04 7.08
0.54 0.46 0.22 0.13 0.10 0.09 0.09 0.05 0.03 0.03 0.02 0.02 0.02 0.01 0.01 1.82
_________________________________________________________________________________________________________
Toronto Montreal Vancouver Ottawa Calgary Winnipeg Edmonton Hamilton Regina Quebec Halifax Thunder Bay Saint John's Niagara Falls Victoria Total
29 37 105 162 186 194 198 319 509 543 694 699 759 877 922
113.33 96.60 45.67 27.08 21.03 19.68 18.98 10.15 5.79 5.46 3.77 3.70 3.17 2.38 2.18 378.98
29.90 25.49 12.05 7.15 5.55 5.19 5.01 2.68 1.53 1.44 0.99 0.98 0.84 0.63 0.58 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
7.8
CAYMAN ISLANDS
Year
Media Representatives (US $ mln): Cayman Islands 2000 - 2010 Cayman Islands % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.44 0.44 0.44 0.43 0.44 0.46 0.48 0.50 0.53 0.55 0.58
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
City
Cayman Islands: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
%World
_________________________________________________________________________________________________________
George Town West Bay Savannah Bodden Town Total
1,707 1,842 1,989 2,029
0.27 0.13 0.04 0.02 0.46
58.33 29.17 8.33 4.17 100.00
0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
North America & the Caribbean 7.9
138
CUBA Media Representatives (US $ mln): Cuba 2000 - 2010 Cuba % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
9.12 9.09 9.05 9.01 9.04 9.45 9.95 10.48 11.04 11.62 12.24
0.21% 0.20% 0.19% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18% 0.18%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Cuba: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.09 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.18
0.02 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Havana Santiago de Cuba Camagüey Holguin Guantanamo Santa Clara Bayamo Cienfuegos Pinar del Rio Las Tunas Matanzas Total
573 1,289 1,433 1,512 1,546 1,554 1,675 1,685 1,696 1,698 1,702
5.00 0.95 0.67 0.53 0.47 0.46 0.29 0.28 0.27 0.27 0.27 9.45
52.92 10.02 7.07 5.60 4.96 4.83 3.06 2.98 2.88 2.85 2.83 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
North America & the Caribbean 7.10
139
DOMINICA Media Representatives (US $ mln): Dominica 2000 - 2010 Dominica % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.12 0.13 0.13 0.13 0.14 0.14 0.14 0.15 0.15 0.16 0.16
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Dominica: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Roseau Saint Joseph Marigot Berekua Portsmouth Total
1,893 2,047 2,048 2,049 2,050
0.09 0.01 0.01 0.01 0.01 0.14
64.71 8.82 8.82 8.82 8.82 100.00
0.00 0.00 0.00 0.00 0.00 0.00
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
7.11 Year
DOMINICAN REPUBLIC Media Representatives (US $ mln): Dominican Republic 2000 - 2010 Dominican Republic % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
24.07 23.69 23.31 22.94 22.80 24.05 25.61 27.28 29.05 30.94 32.95
0.56% 0.53% 0.50% 0.47% 0.45% 0.45% 0.46% 0.46% 0.47% 0.48% 0.48%
0.13% 0.12% 0.12% 0.12% 0.11% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
North America & the Caribbean
140
Dominican Republic: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Santo Domingo Santiago La Romana San Pedro de Macoris San Francisco de Macoris La Vega San Juan Barahona Puerto Plata Total
227 765 1,213 1,268 1,300 1,418 1,499 1,500 1,526
15.56 3.14 1.11 0.99 0.93 0.71 0.55 0.55 0.51 24.05
64.68 13.07 4.63 4.13 3.85 2.94 2.29 2.29 2.11 100.00
0.29 0.06 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.45
0.07 0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.12
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
7.12 Year
GREENLAND Media Representatives (US $ mln): Greenland 2000 - 2010 Greenland % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.47 0.48 0.49 0.50 0.51 0.53 0.54 0.55 0.57 0.58 0.60
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
North America & the Caribbean
141
Greenland: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Nuuk Holsteinsborg Jakobshavn Sukkertoppen Julianehab Egedesminde Narsarsuaq Frederikshab Christianshab Nanortalik Godhavn Thule Scoresbysund Uppernavik Ammassalik Total
1,819 1,929 1,964 1,990 1,991 1,992 2,016 2,017 2,018 2,040 2,041 2,042 2,043 2,044 2,045
0.15 0.06 0.05 0.04 0.04 0.04 0.03 0.03 0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.53
28.57 11.90 9.52 7.14 7.14 7.14 4.76 4.76 4.76 2.38 2.38 2.38 2.38 2.38 2.38 100.00
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
7.13
GRENADA Media Representatives (US $ mln): Grenada 2000 - 2010 Grenada % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.19 0.19 0.19 0.19 0.19 0.20 0.21 0.22 0.23 0.25 0.26
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Grenada: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00 0.00
0.00 0.00 0.00
_________________________________________________________________________________________________________
Saint George's Gouyave Total
1,811 1,986
0.16 0.04 0.20
80.00 20.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
North America & the Caribbean 7.14
142
GUADELOUPE Media Representatives (US $ mln): Guadeloupe 2000 - 2010 Guadeloupe % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
1.57 1.61 1.65 1.69 1.73 1.77 1.82 1.86 1.91 1.96 2.01
0.04% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Guadeloupe: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Les Abymes Pointe-a-Pitre Le Gosier Moule Sainte Anne Morne-a-l'Eau Petit Bourg Basse-Terre Sainte Rose Saint-Claude Total
1,515 1,749 1,789 1,822 1,833 1,844 1,851 1,860 1,861 1,903
0.52 0.22 0.17 0.15 0.14 0.13 0.12 0.12 0.12 0.08 1.77
29.44 12.15 9.81 8.41 7.94 7.48 7.01 6.54 6.54 4.67 100.00
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.03
0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
7.15
HAITI Media Representatives (US $ mln): Haiti 2000 - 2010 Haiti % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
5.52 5.62 5.73 5.83 5.94 6.12 6.31 6.51 6.71 6.91 7.13
0.13% 0.13% 0.12% 0.12% 0.12% 0.11% 0.11% 0.11% 0.11% 0.11% 0.10%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com www.icongrouponline.com
©2005 ICON Group Ltd.
North America & the Caribbean
143
Haiti: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.08 0.01 0.01 0.01 0.01 0.00 0.11
0.02 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Port-au-Prince Cap-Haitien Petionville Les Cayes Gonaives Port-de-Paix Total
642 1,456 1,637 1,644 1,645 1,767
4.31 0.62 0.34 0.33 0.33 0.20 6.12
70.39 10.12 5.51 5.36 5.36 3.27 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
7.16
JAMAICA Media Representatives (US $ mln): Jamaica 2000 - 2010 Jamaica % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
4.13 4.23 4.33 4.43 4.53 4.65 4.77 4.90 5.02 5.15 5.29
0.10% 0.09% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08% 0.08% 0.08% 0.08%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Jamaica: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.06 0.01 0.01 0.00 0.00 0.00 0.09
0.02 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Kingston Spanish Town Montego Bay May Pen Mandeville Savanna-la-Mar Total
762 1,509 1,574 1,727 1,753 1,899
3.16 0.53 0.42 0.25 0.21 0.08 4.65
67.83 11.50 9.04 5.30 4.52 1.81 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
North America & the Caribbean 7.17
144
MARTINIQUE Media Representatives (US $ mln): Martinique 2000 - 2010 Martinique % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
1.86 1.91 1.96 2.00 2.05 2.10 2.16 2.21 2.26 2.32 2.38
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.03%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Martinique: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Fort-de-France Le Lamentin Sainte Marie Schoelcher Le François La Trinité Ducos Saint Pierre Total
1,205 1,691 1,779 1,802 1,826 1,878 1,961 1,962
1.13 0.28 0.18 0.16 0.14 0.10 0.05 0.05 2.10
53.66 13.17 8.78 7.80 6.83 4.88 2.44 2.44 100.00
0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.04
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
7.18 Year
NETHERLANDS ANTILLES Media Representatives (US $ mln): Netherlands Antilles 2000 - 2010 Netherlands Antilles % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.95 0.99 1.03 1.08 1.12 1.13 1.14 1.15 1.16 1.16 1.17
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
0.00% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
North America & the Caribbean
145
Netherlands Antilles: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Willemstad Philipsburg Kralendijk Total
1,232 1,959 2,054
1.07 0.05 0.01 1.13
94.70 4.55 0.76 100.00
0.02 0.00 0.00 0.02
0.01 0.00 0.00 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
7.19
PUERTO RICO
Year
Media Representatives (US $ mln): Puerto Rico 2000 - 2010 Puerto Rico % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
17.52 17.70 17.87 18.05 18.29 18.94 19.68 20.45 21.24 22.07 22.93
0.41% 0.40% 0.38% 0.37% 0.36% 0.35% 0.35% 0.35% 0.34% 0.34% 0.34%
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Puerto Rico: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
San Juan Bayamon Ponce Carolina Caguas Guaynabo Mayaguez Arecibo Toa Baja Trujillo Alto Aguadilla Cayey Guayama Fajardo Catano Total
635 887 984 988 1,096 1,241 1,260 1,261 1,297 1,399 1,442 1,522 1,573 1,595 1,648
4.35 2.33 1.91 1.89 1.41 1.05 1.01 1.01 0.93 0.75 0.65 0.51 0.42 0.39 0.33 18.94
22.99 12.29 10.07 9.99 7.43 5.56 5.35 5.34 4.91 3.96 3.46 2.69 2.23 2.03 1.72 100.00
0.08 0.04 0.04 0.04 0.03 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.35
0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.09
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
North America & the Caribbean 7.20
146
ST. KITTS AND NEVIS Media Representatives (US $ mln): St. Kitts and Nevis 2000 - 2010 St. Kitts and Nevis % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.13 0.13 0.13 0.13 0.13 0.13 0.14 0.15 0.16 0.16 0.17
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
St. Kitts and Nevis: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Basseterre Charlestown Total
1,848 2,058
0.13 0.01 0.13
95.00 5.00 100.00
0.00 0.00 0.00
0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
7.21
ST. LUCIA Media Representatives (US $ mln): St. Lucia 2000 - 2010 St. Lucia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.30 0.31 0.31 0.32 0.33 0.34 0.35 0.35 0.36 0.37 0.38
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
North America & the Caribbean
147
St. Lucia: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.00 0.01
0.00 0.00 0.00
_________________________________________________________________________________________________________
Castries Vieux Fort Total
1,688 1,938
0.28 0.06 0.34
82.81 17.19 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
7.22 Year
ST. VINCENT AND THE GRENADINES Media Representatives (US $ mln): St. Vincent and the Grenadines 2000 - 2010 St. Vincent and the Grenadines % of Region % of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.14 0.14 0.15 0.15 0.15 0.16 0.16 0.17 0.17 0.18 0.19
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
City
St. Vincent and the Grenadines: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
%World
_________________________________________________________________________________________________________
Kingstown Georgetown Total
1,823 2,055
0.15 0.01 0.16
95.00 5.00 100.00
0.00 0.00 0.00
0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
North America & the Caribbean 7.23
148
TRINIDAD AND TOBAGO Media Representatives (US $ mln): Trinidad and Tobago 2000 - 2010 Trinidad and Tobago % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
5.26 5.25 5.25 5.24 5.27 5.50 5.77 6.06 6.36 6.68 7.02
0.12% 0.12% 0.11% 0.11% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10% 0.10%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Trinidad and Tobago: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Port-of-Spain San Fernando Arima Scarborough Total
853 1,078 1,156 1,714
2.51 1.47 1.26 0.26 5.50
45.67 26.77 22.83 4.72 100.00
0.05 0.03 0.02 0.00 0.10
0.01 0.01 0.01 0.00 0.03
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
7.24 Year
UNITED STATES Media Representatives (US $ mln): United States 2000 - 2010 United States % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
3,831.72 4,023.31 4,224.47 4,435.70 4,657.48 4,890.36 5,134.87 5,391.62 5,661.20 5,944.26 6,241.47
89.75% 90.17% 90.58% 90.97% 91.30% 91.36% 91.39% 91.42% 91.44% 91.47% 91.49%
20.14% 20.93% 21.74% 22.58% 23.32% 23.46% 23.48% 23.51% 23.54% 23.56% 23.58%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
North America & the Caribbean
149
United States: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
New York Los Angeles Chicago Houston Philadelphia Dallas San Jose San Francisco San Diego Detroit Phoenix San Antonio Indianapolis Baltimore Washington D.C. Others Total
1 3 4 10 13 20 21 23 24 27 28 34 40 49 50
1,112.47 402.72 370.18 215.47 191.01 136.44 134.87 132.77 129.19 123.83 123.09 103.02 87.86 82.02 79.90 1,465.52 4890.36
22.75 8.23 7.57 4.41 3.91 2.79 2.76 2.71 2.64 2.53 2.52 2.11 1.80 1.68 1.63 29.97 100.00
20.78 7.52 6.92 4.03 3.57 2.55 2.52 2.48 2.41 2.31 2.30 1.92 1.64 1.53 1.49 27.38 91.36
5.34 1.93 1.78 1.03 0.92 0.65 0.65 0.64 0.62 0.59 0.59 0.49 0.42 0.39 0.38 7.03 23.46
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
7.25 Year
VIRGIN ISLANDS, US Media Representatives (US $ mln): Virgin Islands, US 2000 - 2010 Virgin Islands, US % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.76 0.78 0.80 0.82 0.84 0.86 0.88 0.91 0.93 0.95 0.98
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
North America & the Caribbean
150
Virgin Islands, US: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Charlotte Amalie Frederiksted Road Town Christiansted Cruz Bay Spanish Town Total
1,533 1,874 1,875 1,908 1,956 2,014
0.50 0.10 0.10 0.08 0.05 0.03 0.86
57.58 12.12 12.12 9.09 6.06 3.03 100.00
0.01 0.00 0.00 0.00 0.00 0.00 0.02
0.00 0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Oceana
8 8.1
151
OCEANA EXECUTIVE SUMMARY
Country
Market Potential for Media Representatives in Oceana (US $ mln): 2005 Latent Demand US $ mln % of Oceana
_________________________________________________________________________________________________________
Australia New Zealand Fiji Guam New Caledonia French Polynesia Solomon Islands Northern Mariana Island Western Samoa American Samoa Micronesia Federation Vanuatu Tonga Palau Marshall Islands Cook Island Kiribati Nauru Norfolk Island Pacific Islands Trust Christmas Island Wallis and Futuna Tuvalu Niue Tokelau Other Total
218.51 32.96 2.72 1.53 1.46 1.26 0.43 0.43 0.28 0.24 0.13 0.12 0.11 0.06 0.05 0.05 0.04 0.03 0.02 0.02 0.02 0.01 0.01 0.00 0.00 0.00 260.48
83.89% 12.65% 1.04% 0.59% 0.56% 0.48% 0.17% 0.17% 0.11% 0.09% 0.05% 0.04% 0.04% 0.02% 0.02% 0.02% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.00% 0.00% 0.00% 0.00% 100.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Market Potential for Media Representatives in Oceana (US $ mln): 2005
New Zealand Fiji Guam Other Australia
www.icongrouponline.com
©2005 ICON Group Ltd.
Oceana
152 The Market for Media Representatives in Oceana: 2000 - 2010 US $ mln % of Globe
Year
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
246.80 247.28 247.77 248.27 250.18 260.48 272.67 285.43 298.81 312.83 327.52
1.30 1.29 1.28 1.26 1.25 1.25 1.25 1.24 1.24 1.24 1.24
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
8.2
AMERICAN SAMOA
Year
Media Representatives (US $ mln): American Samoa 2000 - 2010 American Samoa % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.21 0.22 0.22 0.23 0.23 0.24 0.25 0.25 0.26 0.26 0.27
0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.09% 0.08% 0.08%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
City
American Samoa: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
%World
_________________________________________________________________________________________________________
Pago Pago Leone Fagatogo Utulei Vaitogi Total
1,907 1,953 1,954 2,011 2,012
0.08 0.05 0.05 0.03 0.03 0.24
33.33 22.22 22.22 11.11 11.11 100.00
0.03 0.02 0.02 0.01 0.01 0.09
0.00 0.00 0.00 0.00 0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Oceana 8.3
153
AUSTRALIA Media Representatives (US $ mln): Australia 2000 - 2010 Australia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
208.08 208.15 208.21 208.28 209.59 218.51 229.10 240.21 251.86 264.08 276.89
84.31% 84.18% 84.04% 83.89% 83.78% 83.89% 84.02% 84.16% 84.29% 84.42% 84.54%
1.09% 1.08% 1.07% 1.06% 1.05% 1.05% 1.05% 1.05% 1.05% 1.05% 1.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Australia: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Sydney Melbourne Brisbane Perth Adelaide Canberra Newcastle Gold Coast Hobart Wollongong Townsville Darwin Geelong Total
65 67 122 190 314 440 747 750 900 1,048 1,086 1,173 1,237
64.06 63.18 39.90 20.13 10.27 6.89 3.26 3.25 2.26 1.59 1.44 1.21 1.06 218.51
29.32 28.92 18.26 9.21 4.70 3.15 1.49 1.49 1.03 0.73 0.66 0.55 0.49 100.00
24.59 24.26 15.32 7.73 3.94 2.64 1.25 1.25 0.87 0.61 0.55 0.46 0.41 83.89
0.31 0.30 0.19 0.10 0.05 0.03 0.02 0.02 0.01 0.01 0.01 0.01 0.01 1.05
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Oceana 8.4
154
FIJI Media Representatives (US $ mln): Fiji 2000 - 2010 Fiji % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
2.12 2.26 2.42 2.58 2.73 2.72 2.68 2.64 2.60 2.56 2.52
0.86% 0.92% 0.98% 1.04% 1.09% 1.04% 0.98% 0.92% 0.87% 0.82% 0.77%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Fiji: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.95 0.09 1.04
0.01 0.00 0.01
_________________________________________________________________________________________________________
Suva Nadi
863 1,725 Total
2.47 0.25 2.72
90.91 9.09 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
8.5 Year
FRENCH POLYNESIA Media Representatives (US $ mln): French Polynesia 2000 - 2010 French Polynesia % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
1.16 1.17 1.19 1.20 1.22 1.26 1.31 1.36 1.41 1.46 1.52
0.47% 0.47% 0.48% 0.48% 0.49% 0.48% 0.48% 0.48% 0.47% 0.47% 0.46%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Oceana
155 French Polynesia: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Papeete Mahina Papara Mataiea Afareaitu Teahupoo
1,439 1,693 1,801 1,904 1,947 2,007 Total
0.66 0.27 0.16 0.08 0.05 0.03 1.26
52.17 21.74 13.04 6.52 4.35 2.17 100.00
0.25 0.11 0.06 0.03 0.02 0.01 0.48
0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
8.6
GUAM Media Representatives (US $ mln): Guam 2000 - 2010 Guam % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
1.36 1.39 1.43 1.46 1.50 1.53 1.57 1.61 1.65 1.69 1.73
0.55% 0.56% 0.58% 0.59% 0.60% 0.59% 0.58% 0.56% 0.55% 0.54% 0.53%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Guam: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.29 0.15 0.11 0.02 0.01 0.59
0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Dededo Tamuning Santa Rita Talofofo Agana Total
1,385 1,587 1,682 1,945 2,008
0.76 0.40 0.29 0.06 0.03 1.53
49.80 26.17 18.61 3.63 1.79 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Oceana 8.7
156
KIRIBATI Media Representatives (US $ mln): Kiribati 2000 - 2010 Kiribati % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.03 0.03 0.03 0.03 0.04 0.04 0.04 0.04 0.04 0.04 0.04
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Kiribati: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
Tarawa
1,994 Total
0.04 0.04
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
8.8
NAURU Media Representatives (US $ mln): Nauru 2000 - 2010 Nauru % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03 0.03
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Nauru: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.01 0.01
0.00 0.00
_________________________________________________________________________________________________________
Yaren
2,002 Total
0.03 0.03
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Oceana 8.9
157
NEW CALEDONIA Media Representatives (US $ mln): New Caledonia 2000 - 2010 New Caledonia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
1.37 1.38 1.38 1.39 1.41 1.46 1.52 1.59 1.66 1.73 1.80
0.55% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.56% 0.55% 0.55% 0.55%
0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01% 0.01%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
New Caledonia: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Noumea Dumbea Bourail Canala Thio Hienghene Houailu Total
1,209 1,882 1,924 1,925 1,963 1,997 2,031
1.12 0.10 0.07 0.07 0.05 0.03 0.02 1.46
76.74 6.98 4.65 4.65 3.49 2.33 1.16 100.00
0.43 0.04 0.03 0.03 0.02 0.01 0.01 0.56
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.01
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
8.10 Year
NEW ZEALAND Media Representatives (US $ mln): New Zealand 2000 - 2010 New Zealand % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
30.86 31.04 31.23 31.41 31.74 32.96 34.38 35.85 37.39 39.00 40.68
12.51% 12.55% 12.60% 12.65% 12.69% 12.65% 12.61% 12.56% 12.51% 12.47% 12.42%
0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.16% 0.15% 0.15%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Oceana
158 New Zealand: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Auckland Wellington Christchurch Hamilton Napier-Hastings Dunedin Waitemata Tauranga Palmerston North Rotorua Nelson Invercargill New Plymouth Whangarei Wanganui Others Total
263 652 657 963 1,091 1,099 1,145 1,246 1,296 1,430 1,448 1,455 1,460 1,496 1,517
12.53 4.22 4.11 2.00 1.42 1.40 1.28 1.04 0.93 0.67 0.64 0.62 0.62 0.56 0.52 0.41 32.96
38.01 12.80 12.46 6.06 4.32 4.25 3.87 3.15 2.83 2.03 1.94 1.89 1.87 1.69 1.57 1.25 100.00
4.81 1.62 1.58 0.77 0.55 0.54 0.49 0.40 0.36 0.26 0.25 0.24 0.24 0.21 0.20 0.16 12.65
0.06 0.02 0.02 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.16
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
8.11
NORTHERN MARIANA ISLAND Media Representatives (US $ mln): Northern Mariana Island 2000 - 2010 Northern Mariana Island % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.38 0.39 0.40 0.41 0.42 0.43 0.44 0.45 0.46 0.48 0.49
0.15% 0.16% 0.16% 0.17% 0.17% 0.17% 0.16% 0.16% 0.16% 0.15% 0.15%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Northern Mariana Island: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Saipan
1,569 Total
0.43 0.43
100.00 100.00
0.17 0.17
0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Oceana 8.12
159
SOLOMON ISLANDS Media Representatives (US $ mln): Solomon Islands 2000 - 2010 Solomon Islands % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.39 0.40 0.40 0.41 0.42 0.43 0.45 0.46 0.47 0.49 0.50
0.16% 0.16% 0.16% 0.17% 0.17% 0.17% 0.16% 0.16% 0.16% 0.16% 0.15%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Solomon Islands: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Honiara
1,568 Total
0.43 0.43
100.00 100.00
0.17 0.17
0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
8.13
TONGA Media Representatives (US $ mln): Tonga 2000 - 2010 Tonga % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.11 0.11 0.11 0.11 0.11 0.11 0.12 0.12 0.13 0.13 0.14
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Tonga: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.04
0.00 0.00
_________________________________________________________________________________________________________
Nuku'alofa Total
1,868
0.11 0.11
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Oceana 8.14
160
TUVALU Media Representatives (US $ mln): Tuvalu 2000 - 2010 Tuvalu % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Tuvalu: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.00 0.00
0.00 0.00
_________________________________________________________________________________________________________
Funafuti
2,060 Total
0.01 0.01
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
8.15
VANUATU Media Representatives (US $ mln): Vanuatu 2000 - 2010 Vanuatu % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.10 0.10 0.11 0.11 0.11 0.12 0.12 0.12 0.12 0.12 0.12
0.04% 0.04% 0.04% 0.04% 0.05% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Vanuatu: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.04 0.04
0.00 0.00
_________________________________________________________________________________________________________
Port Vila
1,863 Total
0.12 0.12
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
Oceana 8.16
161
WESTERN SAMOA Media Representatives (US $ mln): Western Samoa 2000 - 2010 Western Samoa % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
0.28 0.28 0.27 0.27 0.27 0.28 0.30 0.32 0.34 0.36 0.38
0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11% 0.11%
0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Western Samoa: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Apia
1,684 Total
0.28 0.28
100.00 100.00
0.11 0.11
0.00 0.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
The Middle East
9 9.1
162
THE MIDDLE EAST EXECUTIVE SUMMARY
Country
Market Potential for Media Representatives in the Middle East (US $ mln): 2005 Latent Demand US $ mln % of the Middle East
_________________________________________________________________________________________________________
Turkey Pakistan Saudi Arabia Iran Israel Iraq Uzbekistan United Arab Emirates Syrian Arab Republic Kuwait Azerbaijan Turkmenistan Afghanistan Oman Lebanon Jordan Qatar Yemen Kyrgyzstan Bahrain Armenia Tajikistan West Bank Gaza Strip Total
218.99 138.29 113.33 100.38 54.33 29.34 29.04 26.38 24.80 14.45 11.89 10.13 10.06 9.60 8.76 8.37 7.38 7.10 6.21 4.96 4.91 3.58 1.43 0.51 844.22
25.94% 16.38% 13.42% 11.89% 6.44% 3.47% 3.44% 3.12% 2.94% 1.71% 1.41% 1.20% 1.19% 1.14% 1.04% 0.99% 0.87% 0.84% 0.74% 0.59% 0.58% 0.42% 0.17% 0.06% 100.00%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Market Potential for Media Representatives in the Middle East (US $ mln): 2005
Saudi Arabia
Iran
Pakistan
Other Turkey
www.icongrouponline.com
©2005 ICON Group Ltd.
The Middle East
163 The Market for Media Representatives in the Middle East: 2000 - 2010 US $ mln % of Globe
Year
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
810.13 808.18 806.39 804.76 808.54 844.22 887.13 932.39 980.12 1,030.50 1,083.66
4.26 4.20 4.15 4.10 4.05 4.05 4.06 4.07 4.07 4.08 4.09
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
9.2
AFGHANISTAN
Year
Media Representatives (US $ mln): Afghanistan 2000 - 2010 Afghanistan % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
8.91 9.13 9.35 9.58 9.82 10.06 10.31 10.57 10.83 11.10 11.38
1.10% 1.13% 1.16% 1.19% 1.21% 1.19% 1.16% 1.13% 1.11% 1.08% 1.05%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Afghanistan: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Kabul Qandahar Herat Mazar-e-Sharif Jalalabad Qonduz Baghlan Meymaneh Pol-e-Khomri Ghazni Total
460 1,255 1,358 1,476 1,711 1,715 1,775 1,782 1,821 1,824
6.46 1.02 0.80 0.59 0.26 0.26 0.19 0.18 0.15 0.15 10.06
64.17 10.18 7.98 5.90 2.61 2.57 1.85 1.80 1.49 1.44 100.00
0.76 0.12 0.10 0.07 0.03 0.03 0.02 0.02 0.02 0.02 1.19
0.03 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.05
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
The Middle East 9.3
164
ARMENIA Media Representatives (US $ mln): Armenia 2000 - 2010 Armenia % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
4.70 4.69 4.68 4.68 4.70 4.91 5.15 5.41 5.68 5.97 6.26
0.58% 0.58% 0.58% 0.58% 0.58% 0.58% 0.58% 0.58% 0.58% 0.58% 0.58%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Armenia: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.33 0.05 0.05 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.03 0.58
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Yerevan Gyumri Kirovakan Hrazdan Echmiadzin Abovian Kaphan Hoktemberian Charentsavan Artashat Kamo Sevan Goris Others Total
818 1,551 1,600 1,830 1,840 1,843 1,872 1,886 1,905 1,913 1,915 1,936 1,937
2.78 0.46 0.38 0.14 0.13 0.13 0.11 0.10 0.08 0.07 0.07 0.06 0.06 0.22 4.91
56.57 9.39 7.74 2.89 2.75 2.70 2.15 2.02 1.65 1.51 1.47 1.24 1.24 4.40 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
The Middle East 9.4
165
AZERBAIJAN Media Representatives (US $ mln): Azerbaijan 2000 - 2010 Azerbaijan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
12.52 12.11 11.73 11.35 11.14 11.89 12.87 13.92 15.06 16.30 17.64
1.54% 1.50% 1.45% 1.41% 1.38% 1.41% 1.45% 1.49% 1.54% 1.58% 1.63%
0.07% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.06% 0.07%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Azerbaijan: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Baku Gyandzha Sumgait Mingechaur Sheki Nakhichevan Lenkoran Stepanakert Shemakha Total
393 1,128 1,228 1,643 1,722 1,733 1,768 1,803 1,895
8.24 1.30 1.08 0.33 0.25 0.24 0.20 0.16 0.09 11.89
69.28 10.96 9.11 2.76 2.09 2.01 1.66 1.38 0.75 100.00
0.98 0.15 0.13 0.04 0.03 0.03 0.02 0.02 0.01 1.41
0.04 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.06
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
9.5
BAHRAIN Media Representatives (US $ mln): Bahrain 2000 - 2010 Bahrain % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
4.74 4.74 4.73 4.73 4.75 4.96 5.21 5.47 5.74 6.03 6.33
0.59% 0.59% 0.59% 0.59% 0.59% 0.59% 0.59% 0.59% 0.59% 0.58% 0.58%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
The Middle East
166 Bahrain: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.29 0.15 0.09 0.04 0.01 0.59
0.01 0.01 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Manama Muharraq Jidd Hafs Isa Town Al Hidd
864 1,153 1,375 1,635 1,864 Total
2.46 1.26 0.78 0.34 0.11 4.96
49.67 25.49 15.69 6.86 2.29 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
9.6
IRAN Media Representatives (US $ mln): Iran 2000 - 2010 Iran % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
93.15 93.98 94.81 95.66 96.88 100.38 104.40 108.58 112.92 117.44 122.13
11.50% 11.63% 11.76% 11.89% 11.98% 11.89% 11.77% 11.65% 11.52% 11.40% 11.27%
0.49% 0.49% 0.49% 0.49% 0.49% 0.48% 0.48% 0.47% 0.47% 0.47% 0.46%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Iran: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
5.10 1.23 0.83 0.82 0.72 0.49 0.47 0.46 0.44 0.25 0.25 0.25 0.22 0.19 0.17 11.89
0.21 0.05 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.01 0.48
_________________________________________________________________________________________________________
Tehran Mashad Isfahan Tabriz Shiraz Ahvaz Bakhtaran Qom Karaj Orumiyeh Abadan Rasht Kerman Yazd Bandar 'Abbas Total
110 313 433 439 483 654 667 685 695 932 940 945 999 1,039 1,088
43.03 10.42 7.03 6.91 6.04 4.13 3.99 3.87 3.75 2.14 2.09 2.07 1.83 1.64 1.44 100.38
42.86 10.38 7.00 6.89 6.01 4.11 3.98 3.85 3.74 2.13 2.09 2.06 1.82 1.63 1.43 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
The Middle East 9.7
167
IRAQ Media Representatives (US $ mln): Iraq 2000 - 2010 Iraq % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
32.54 30.95 29.44 28.01 27.14 29.34 32.27 35.50 39.05 42.95 47.25
4.02% 3.83% 3.65% 3.48% 3.36% 3.47% 3.64% 3.81% 3.98% 4.17% 4.36%
0.17% 0.16% 0.15% 0.14% 0.14% 0.14% 0.15% 0.15% 0.16% 0.17% 0.18%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Iraq: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.97 0.26 0.24 0.23 0.14 0.12 0.10 0.09 0.08 0.06 0.06 0.06 0.05 0.03 3.47
0.08 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.14
_________________________________________________________________________________________________________
Baghdad Basra Mosul Kirkuk Irbil As-Sulaymaniyah An-Najaf Al-Hillah Karbala An-Nasiriyah Ar-Ramadi Al-Amarah Ba'qubah Samarra Total
213 916 955 979 1,180 1,267 1,329 1,380 1,435 1,532 1,538 1,545 1,582 1,746
16.60 2.20 2.04 1.91 1.19 1.00 0.87 0.77 0.66 0.50 0.49 0.47 0.41 0.22 29.34
56.60 7.51 6.95 6.51 4.07 3.40 2.96 2.62 2.25 1.69 1.67 1.61 1.40 0.75 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
The Middle East 9.8
168
ISRAEL Media Representatives (US $ mln): Israel 2000 - 2010 Israel % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
52.68 52.39 52.09 51.79 51.89 54.33 57.29 60.41 63.70 67.17 70.83
6.50% 6.48% 6.46% 6.44% 6.42% 6.44% 6.46% 6.48% 6.50% 6.52% 6.54%
0.28% 0.27% 0.27% 0.26% 0.26% 0.26% 0.26% 0.26% 0.26% 0.27% 0.27%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Israel: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
1.86 1.27 0.89 0.56 0.52 0.46 0.46 0.42 6.44
0.08 0.05 0.04 0.02 0.02 0.02 0.02 0.02 0.26
_________________________________________________________________________________________________________
Jerusalem Tel Aviv Haifa Holon Petach-Tikva Ramat Gan Beersheba Bene Beraq Total
225 300 415 598 625 680 686 714
15.74 10.74 7.48 4.70 4.40 3.89 3.86 3.52 54.33
28.97 19.77 13.77 8.65 8.09 7.16 7.10 6.49 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
9.9
JORDAN Media Representatives (US $ mln): Jordan 2000 - 2010 Jordan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
7.65 7.75 7.86 7.97 8.11 8.37 8.66 8.97 9.28 9.60 9.94
0.94% 0.96% 0.98% 0.99% 1.00% 0.99% 0.98% 0.96% 0.95% 0.93% 0.92%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
The Middle East
169 Jordan: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.55 0.19 0.10 0.08 0.03 0.02 0.02 0.99
0.02 0.01 0.00 0.00 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Amman Zarqa Irbid Salt Ajlun Jarash Madaba
602 1,047 1,342 1,423 1,729 1,795 1,839 Total
4.68 1.60 0.84 0.70 0.24 0.17 0.14 8.37
55.97 19.09 10.07 8.33 2.92 1.99 1.62 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
9.10
KUWAIT Media Representatives (US $ mln): Kuwait 2000 - 2010 Kuwait % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
14.04 13.95 13.86 13.78 13.80 14.45 15.25 16.08 16.97 17.90 18.89
1.73% 1.73% 1.72% 1.71% 1.71% 1.71% 1.72% 1.73% 1.73% 1.74% 1.74%
0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07% 0.07%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Kuwait: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.58 0.55 0.42 0.17 1.71
0.02 0.02 0.02 0.01 0.07
_________________________________________________________________________________________________________
Salmiya Hawalli Jahra Kuwait
579 607 712 1,098 Total
4.88 4.63 3.54 1.40 14.45
33.77 32.01 24.50 9.71 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
The Middle East 9.11
170
KYRGYZSTAN Media Representatives (US $ mln): Kyrgyzstan 2000 - 2010 Kyrgyzstan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
6.00 5.97 5.94 5.92 5.93 6.21 6.54 6.89 7.26 7.64 8.05
0.74% 0.74% 0.74% 0.74% 0.73% 0.74% 0.74% 0.74% 0.74% 0.74% 0.74%
0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Kyrgyzstan: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Bishkek Osh Dzhalal-Abad Przhevalsk Kyzyl-Kiya Naryn Total
687 1,131 1,616 1,634 1,769 1,807
3.85 1.30 0.36 0.34 0.20 0.16 6.21
62.08 20.92 5.80 5.50 3.14 2.55 100.00
0.46 0.15 0.04 0.04 0.02 0.02 0.74
0.02 0.01 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
9.12
LEBANON Media Representatives (US $ mln): Lebanon 2000 - 2010 Lebanon % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
7.88 8.03 8.19 8.35 8.52 8.76 9.02 9.30 9.57 9.86 10.16
0.97% 0.99% 1.02% 1.04% 1.05% 1.04% 1.02% 1.00% 0.98% 0.96% 0.94%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
The Middle East
171 Lebanon: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.67 0.22 0.09 0.04 0.01 1.04
0.03 0.01 0.00 0.00 0.00 0.04
_________________________________________________________________________________________________________
Beirut Tripoli Zahle Sidon Tyre
519 986 1,389 1,603 1,955 Total
5.68 1.89 0.76 0.38 0.05 8.76
64.82 21.61 8.64 4.32 0.61 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
9.13
OMAN Media Representatives (US $ mln): Oman 2000 - 2010 Oman % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
9.13 9.14 9.15 9.15 9.21 9.60 10.06 10.55 11.05 11.58 12.14
1.13% 1.13% 1.13% 1.14% 1.14% 1.14% 1.13% 1.13% 1.13% 1.12% 1.12%
0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Oman: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.65 0.22 0.13 0.13 1.14
0.03 0.01 0.01 0.01 0.05
_________________________________________________________________________________________________________
Muscat Matrah Salala Nizwa
539 991 1,218 1,219 Total
5.52 1.88 1.10 1.10 9.60
57.47 19.54 11.49 11.49 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
The Middle East 9.14
172
PAKISTAN Media Representatives (US $ mln): Pakistan 2000 - 2010 Pakistan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
131.89 131.86 131.84 131.81 132.60 138.29 145.06 152.17 159.63 167.45 175.65
16.28% 16.32% 16.35% 16.38% 16.40% 16.38% 16.35% 16.32% 16.29% 16.25% 16.21%
0.69% 0.69% 0.68% 0.67% 0.66% 0.66% 0.66% 0.66% 0.66% 0.66% 0.66%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Pakistan: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
6.29 3.57 1.33 0.96 0.91 0.88 0.80 0.68 0.36 0.35 0.25 16.38
0.25 0.14 0.05 0.04 0.04 0.04 0.03 0.03 0.01 0.01 0.01 0.66
_________________________________________________________________________________________________________
Karachi Lahore Faisalabad Rawalpindi Hyderabad Multan Gujranwala Peshawar Sialkot Sargodha Islamabad Total
88 149 290 395 409 416 446 512 774 792 944
53.10 30.11 11.26 8.11 7.67 7.44 6.72 5.77 3.08 2.97 2.08 138.29
38.40 21.77 8.14 5.86 5.54 5.38 4.86 4.17 2.23 2.15 1.50 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
The Middle East 9.15
173
QATAR Media Representatives (US $ mln): Qatar 2000 - 2010 Qatar % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
6.95 6.98 7.00 7.03 7.09 7.38 7.71 8.05 8.42 8.80 9.19
0.86% 0.86% 0.87% 0.87% 0.88% 0.87% 0.87% 0.86% 0.86% 0.85% 0.85%
0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.04% 0.03% 0.03% 0.03%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Qatar: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.87 0.87
0.04 0.04
_________________________________________________________________________________________________________
Doha
419 Total
7.38 7.38
100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
9.16 Year
SAUDI ARABIA Media Representatives (US $ mln): Saudi Arabia 2000 - 2010 Saudi Arabia % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
106.78 107.19 107.60 108.01 108.98 113.33 118.43 123.76 129.33 135.15 141.23
13.18% 13.26% 13.34% 13.42% 13.48% 13.42% 13.35% 13.27% 13.19% 13.11% 13.03%
0.56% 0.56% 0.55% 0.55% 0.55% 0.54% 0.54% 0.54% 0.54% 0.54% 0.53%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
The Middle East
174 Saudi Arabia: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Jiddah Riyadh Mecca Taif Medina Dammam Hufuf Haradh Tabuk Buraydah Al-Mubarraz Khamis-Mushait Jizan Abha Total
113 199 228 381 394 525 805 810 934 967 1,062 1,094 1,298 1,339
42.29 18.80 15.51 8.46 8.18 5.64 2.85 2.82 2.11 1.97 1.52 1.41 0.93 0.85 113.33
37.31 16.59 13.68 7.46 7.21 4.98 2.51 2.49 1.87 1.74 1.34 1.24 0.82 0.75 100.00
5.01 2.23 1.84 1.00 0.97 0.67 0.34 0.33 0.25 0.23 0.18 0.17 0.11 0.10 13.42
0.20 0.09 0.07 0.04 0.04 0.03 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.54
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
9.17 Year
SYRIAN ARAB REPUBLIC Media Representatives (US $ mln): Syrian Arab Republic 2000 - 2010 Syrian Arab Republic % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
23.19 23.34 23.49 23.64 23.90 24.80 25.86 26.96 28.10 29.30 30.54
2.86% 2.89% 2.91% 2.94% 2.96% 2.94% 2.91% 2.89% 2.87% 2.84% 2.82%
0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12% 0.12%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
The Middle East
175 Syrian Arab Republic: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Damascus Aleppo Homs Latakia Hama Dayr az-Zawr Raqqa Hasakeh Tartus Idlib Dar'a Total
386 404 813 1,051 1,101 1,471 1,489 1,541 1,631 1,636 1,646
8.43 7.94 2.81 1.57 1.40 0.60 0.57 0.48 0.35 0.34 0.33 24.80
33.99 31.99 11.34 6.34 5.63 2.42 2.29 1.92 1.39 1.37 1.32 100.00
1.00 0.94 0.33 0.19 0.17 0.07 0.07 0.06 0.04 0.04 0.04 2.94
0.04 0.04 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.12
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
9.18
TAJIKISTAN
Year
Media Representatives (US $ mln): Tajikistan 2000 - 2010 Tajikistan % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
3.43 3.43 3.42 3.42 3.43 3.58 3.77 3.96 4.16 4.37 4.59
0.42% 0.42% 0.42% 0.42% 0.42% 0.42% 0.42% 0.42% 0.42% 0.42% 0.42%
0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02% 0.02%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Tajikistan: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Dushanbe Khodzhent Kulyab Kurgan-Tyube Kanibadam Tursunzade Khorog Total
895 1,464 1,735 1,752 1,871 1,906 1,951
2.28 0.61 0.24 0.21 0.11 0.08 0.05 3.58
63.64 17.11 6.63 5.88 2.99 2.25 1.50 100.00
0.27 0.07 0.03 0.02 0.01 0.01 0.01 0.42
0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.02
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
The Middle East 9.19
176
TURKEY Media Representatives (US $ mln): Turkey 2000 - 2010 Turkey % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
212.69 211.38 210.08 208.78 209.09 218.99 231.03 243.74 257.15 271.29 286.21
26.25% 26.15% 26.05% 25.94% 25.86% 25.94% 26.04% 26.14% 26.24% 26.33% 26.41%
1.12% 1.10% 1.08% 1.06% 1.05% 1.05% 1.06% 1.06% 1.07% 1.08% 1.08%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Turkey: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
9.97 3.11 2.99 1.54 1.38 1.21 1.18 1.05 0.63 0.59 0.52 0.51 0.51 0.41 0.36 25.94
0.40 0.13 0.12 0.06 0.06 0.05 0.05 0.04 0.03 0.02 0.02 0.02 0.02 0.02 0.01 1.05
_________________________________________________________________________________________________________
Istanbul Izmir Ankara Bursa Adana Mersin (Icel) Antalya Konya Samsun Gaziantep Kayseri Diyarbakir Eskisehir Sanli-Urfa Malatya Total
44 165 168 258 277 316 323 363 553 574 631 643 646 720 786
84.14 26.29 25.20 13.01 11.62 10.19 9.93 8.90 5.31 4.99 4.36 4.30 4.27 3.45 3.01 218.99
38.42 12.01 11.51 5.94 5.30 4.65 4.54 4.07 2.42 2.28 1.99 1.97 1.95 1.57 1.37 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
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©2005 ICON Group Ltd.
The Middle East 9.20
177
TURKMENISTAN Media Representatives (US $ mln): Turkmenistan 2000 - 2010 Turkmenistan % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
11.40 10.80 10.22 9.68 9.34 10.13 11.20 12.37 13.67 15.11 16.70
1.41% 1.34% 1.27% 1.20% 1.16% 1.20% 1.26% 1.33% 1.40% 1.47% 1.54%
0.06% 0.06% 0.05% 0.05% 0.05% 0.05% 0.05% 0.05% 0.06% 0.06% 0.06%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Turkmenistan: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Ashgabat Chardzhou Tashauz Krasnovodsk Total
533 903 1,053 1,381
5.56 2.25 1.56 0.77 10.13
54.82 22.18 15.43 7.58 100.00
0.66 0.27 0.19 0.09 1.20
0.03 0.01 0.01 0.00 0.05
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
9.21 Year
UNITED ARAB EMIRATES Media Representatives (US $ mln): United Arab Emirates 2000 - 2010 United Arab Emirates % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
24.85 24.95 25.04 25.14 25.37 26.38 27.57 28.81 30.10 31.46 32.87
3.07% 3.09% 3.11% 3.12% 3.14% 3.12% 3.11% 3.09% 3.07% 3.05% 3.03%
0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.13% 0.12% 0.12%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
The Middle East
178 United Arab Emirates: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Dubai Abu Dhabi Sharjah Ras al-Khaimah Total
349 373 624 661
9.36 8.55 4.40 4.08 26.38
35.47 32.40 16.67 15.47 100.00
1.11 1.01 0.52 0.48 3.12
0.04 0.04 0.02 0.02 0.13
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
9.22
UZBEKISTAN
Year
Media Representatives (US $ mln): Uzbekistan 2000 - 2010 Uzbekistan % of Region
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
26.58 26.94 27.30 27.67 28.12 29.04 30.07 31.14 32.24 33.39 34.57
3.28% 3.33% 3.39% 3.44% 3.48% 3.44% 3.39% 3.34% 3.29% 3.24% 3.19%
0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.14% 0.13% 0.13% 0.13%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Uzbekistan: Media Representatives in 2005, US $ mln World Rank US $ mln %Country %Region
City
%World
_________________________________________________________________________________________________________
Tashkent Samarkand Namangan Andizhan Bukhara Fergana Kokand Nukus Chirchik Karshi Angren Urgench Margilan Almalyk Navoi Others Total
271 746 1,014 1,029 1,133 1,195 1,243 1,277 1,311 1,312 1,392 1,404 1,410 1,440 1,459
11.96 3.27 1.78 1.69 1.29 1.15 1.05 0.97 0.90 0.90 0.76 0.74 0.72 0.66 0.62 0.59 29.04
41.18 11.24 6.12 5.82 4.45 3.97 3.62 3.36 3.10 3.10 2.60 2.54 2.48 2.26 2.13 2.03 100.00
1.42 0.39 0.21 0.20 0.15 0.14 0.12 0.12 0.11 0.11 0.09 0.09 0.09 0.08 0.07 0.07 3.44
0.06 0.02 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.14
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
www.icongrouponline.com
©2005 ICON Group Ltd.
The Middle East 9.23
179
YEMEN Media Representatives (US $ mln): Yemen 2000 - 2010 Yemen % of Region
Year
% of Globe
_________________________________________________________________________________________________________
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
6.90 6.86 6.81 6.77 6.78 7.10 7.49 7.91 8.34 8.80 9.28
0.85% 0.85% 0.84% 0.84% 0.84% 0.84% 0.84% 0.85% 0.85% 0.85% 0.86%
0.04% 0.04% 0.04% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.04%
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
Yemen: Media Representatives in 2005, US $ mln World Rank US $ mln %Country
City
%Region
%World
0.28 0.21 0.12 0.10 0.10 0.02 0.01 0.01 0.84
0.01 0.01 0.00 0.00 0.00 0.00 0.00 0.00 0.03
_________________________________________________________________________________________________________
Sanaa Aden Taizz Hodeida Mukalla Dhamar El Beida Hajja
878 1,016 1,271 1,333 1,334 1,794 1,965 1,975 Total
2.37 1.77 0.99 0.86 0.86 0.17 0.05 0.04 7.10
33.39 24.86 13.92 12.12 12.04 2.35 0.70 0.63 100.00
_________________________________________________________________________________________________________
Source: Philip M. Parker, INSEAD, copyright 2005,www.icongrouponline.com
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©2005 ICON Group Ltd.
Disclaimers, Warrantees, and User Agreement Provisions
180
10 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 10.1
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10.2
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